2025-11-17T09:13:45-06:00 2024-12-31 410746749 CLIFTONLARSONALLEN LLP 6116 EXECUTIVE BLVD 500 NORTH BETHESDA MD 20852 990 2024-01-01 521437632 THE VISION COUNCIL VISI 7037409919 225 REINEKERS LANE 700 ALEXANDRIA VA 22314 BRIAN CARROLL CFO/COO 7037409919 2025-11-13 1 0 BERT L SWAIN CPA P00238304 3017705100 2025-11-13 2024 2025-03-06 01:10:19Z BRIAN CARROLL 225 REINEKERS LANE 700 ALEXANDRIA VA 22314 10496022 0 X WWW.THEVISIONCOUNCIL.ORG X 1985 DC ADVOCATE FOR THE ECONOMIC GROWTH OF THE VISION INDUSTRY AND THE SUCCESS OF OUR MEMBERS. 15 15 24 350 0 0 0 0 9500308 9804976 711692 599467 253243 91579 10465243 10496022 81891 117689 0 0 3884741 4464582 0 0 0 5985028 5319230 9951660 9901501 513583 594521 17761639 19147704 4446830 4511710 13314809 14635994 X THE VISION COUNCIL'S MISSION IS TO POSITION MEMBERS FOR SUCCESS BY PROMOTING GROWTH IN THE VISION CARE INDUSTRY THROUGH EDUCATION, ADVOCACY, RESEARCH, CONSUMER OUTREACH, STRATEGIC RELATIONSHIP BUILDING AND INDUSTRY FORUMS. 0 0 MEMBERSHIP AND PUBLIC AFFAIRS: PROVIDE ACCESS TO INFORMATION, PRODUCTS, SERVICES AND BEST PRACTICE ADVICE TO HELP MEMBERS MAKE WELL-INFORMED BUSINESS DECISIONS. SHOWS AND MEETINGS: SPONSORED TWO TRADE SHOWS, VEE IN NYC AND VEW IN LAS VEGAS, TO ENCOURAGE THE VISION COMMUNITY TO CONNECT AND CONDUCT BUSINESS. TVC ALSO FACILIATES AND PARTICIPATES IN NUMEROUS OTHER EVENTS AND MEETINGS, PROFESSIONAL FORUMS AND A YEARLY EXECUTIVE SUMMIT. RESEARCH: FROM CONSUMER TRENDS TO INDUSTRY PERSPECTIVES, TVC'S INSIGHTS RESEARCH PROGRAM DELIVERS TIMELY AND USABLE AND IN-DEPTH ANALYSIS TO MEMBERS. MARKETING AND COMMUNICATIONS: ACT AS THE LEADING VOICE IN THE VISION INDUSTRY ON CAPITOL HILL, OTHER KEY FEDERAL AND STATE AGENCIES ON ISSUES IMPACTING THE FIELD OF VISION CARE PRODUCTS. SPECIAL PROJECT: SERVES AS THE INDUSTRY LEADER AND PROVIDES EXPERTISE IN BOTH NATIONAL AND INTERNATIONAL INDUSTRY STANDARDS. 0 0 1 1 0 0 0 0 0 1 1 0 1 1 1 0 1 0 0 1 1 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0 1 38 0 1 24 1 0 0 0 0 1 1 0 0 0 X 15 15 0 0 0 0 1 1 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X BRIAN CARROLL 7037409919 225 REINEKERS LANE SUITE 700 ALEXANDRIA VA 22314 KAREN ROBERTS IMMEDIATE PAST CHAIR 2.00 1.00 X X 0 0 0 SCOTT SHAPIRO CHAIR 4.00 1.00 X X 0 0 0 JAMES ROSIN VICE CHAIR 4.00 1.00 X X 0 0 0 LUDOVIC LADREYT DIRECTOR 1.00 0.50 X 0 0 0 ANDREW WONG DIRECTOR 1.00 0.50 X 0 0 0 JENNIFER DERRYBERRY DIRECTOR 1.00 0.50 X 0 0 0 FREDRIC GRETHEL DIRECTOR 1.00 0.50 X 0 0 0 JERRY WARNER III DIRECTOR 1.00 0.50 X 0 0 0 MATTHEW COON DIRECTOR 1.00 0.50 X 0 0 0 HENRY GREENE DIRECTOR 1.00 0.50 X 0 0 0 STEVE HOROWITZ DIRECTOR 1.00 0.50 X 0 0 0 TOM SCHROEDER DIRECTOR 1.00 0.50 X 0 0 0 BRUCE SCOTT DIRECTOR 1.00 0.50 X 0 0 0 STEPHEN SHANBAUM DIRECTOR 1.00 0.50 X 0 0 0 THOMAS BURKHARDT DIRECTOR 1.00 0.50 X 0 0 0 ASHLEY MILLS CHIEF EXECUTIVE OFFICER 40.00 5.00 X 395778 0 17483 BRIAN CARROLL CFO/COO 40.00 1.00 X 299885 0 17256 CHELSEA PILLSBURY VP, MARKETING AND COMMUNIC 40.00 15.00 X 250335 0 19032 MITCH BARKLEY VP, SHOWS 40.00 X 264717 0 38983 MICHAEL VITALE VP, MBR & GOV RELATIONS 40.00 2.00 X 289911 0 42865 MANALI PATEL SR DIRECTOR OF FINANCE, CO 40.00 1.00 X 191559 0 34047 ALYSSE HENKEL VP, MARKET RESEARCH 40.00 X 216921 0 25361 AMY APPLEGATE DIR, CREATIVE SRC & SPEC P 40.00 1.00 X 152985 0 22735 OMAR ELKHATIB SR MGR, MARKETING/COMM 40.00 X 122813 0 21573 VICTORIA HYNDMAN DIRECTOR, COMMUNICATIONS 40.00 10.00 X 134892 0 18443 KRISTOPHER STEVENS SENIOR DATA SCIENCE MANAGE 40.00 X 162312 0 24803 BONNIE WHITFIELD DIRECTOR, MEMBER SERVICES 40.00 X 124937 0 22823 2607045 0 305404 16 0 1 0 GOSSIP GENIE LLC 1332 N HALSTED UNIT 302 CHICAGO IL 60642 MARKETING 326539 DATAPRISE PO BOX 22645 NEW YORK NY 10087 IT SERVICES & CONSULTING 221382 FULL CIRCLE RESEARCH CO LLC 11701A FALLS ROAD POTOMAC MD 20854 RESEARCH SERVICES 192115 VENABLE LLP 600 MASSACHUSETTS AVENUE NW WASHINGTON DC 20001 LEGAL SERVICES 189397 MARKITECTURE 108 E RANDOLPH AVE ALEXANDRIA VA 22301 IT SERVICES & CONSULTING 140000 5 EXPOSITIONS 541900 6956173 6956173 MEMBERSHIP DUES 541900 1350297 1350297 OPTICAL PRODUCT CODE FEES 541900 949612 949612 EXECUTIVE SUMMIT REGISTRATIONS 541900 269525 269525 VISION WATCH RESEARCH PUBLICATION 541900 221105 221105 58264 58264 9804976 599467 599467 58492 58492 MISCELLANEOUS INCOME 900099 33087 33087 33087 10496022 9838063 0 657959 X 62430 55259 1909106 2084271 66867 154451 249887 494647 95379 1595869 337685 110513 246662 363077 280318 1519321 162822 39578 CREDIT LOSS 30507 UTILITIES 21432 EQUIP RENTAL AND MAINT 16384 TAXES 5036 9901501 13908 13321 625879 1026564 420668 321191 426363 498239 1442386 815442 641011 626944 9532027 10911470 3548989 3495621 2552794 2254354 17761639 19147704 693823 779414 848292 1180798 2904715 2551498 4446830 4511710 X 13218245 14540017 96564 95977 13314809 14635994 17761639 19147704 594521 726664 0 X X 0 1 X 1 0 500 1 0 1 1350297 78343 -37791 40552 40509 43 PART I-A, LINE 1: DONATION TO A POLITICAL CAMPAIGN FUNDRAISER 646614 336874 309740 795772 478568 317204 626944 MONEY MARKET FUNDS 3495621 F 3495621 RIGHT OF USE ASSET 2065184 DEPOSITS 61464 AMOUNTS DUE FROM AFFILIATES 127706 2254354 LEASE LIABILITY 2551498 2551498 X 11222686 726664 726664 10496022 0 10496022 9901501 0 9901501 0 9901501 PART X, LINE 2: THE ORGANIZATION HAS DETERMINED IT DOES NOT HAVE ANY MATERIAL UNRECOGNIZED TAX BENEFITS OR OBLIGATIONS AS OF DECEMBER 31, 2024 AND 2023. THE ORGANIZATION IS SUBJECT TO ROUTINE AUDITS BY THE TAXING JURISDICTIONS; HOWEVER, THERE ARE CURRENTLY NO AUDITS FOR ANY TAX PERIODS IN PROGRESS. THE ORGANIZATION'S FEDERAL AND STATE INCOME TAX RETURNS ARE SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE AND STATE TAX AUTHORITIES, GENERALLY FOR A PERIOD OF THREE YEARS AFTER THE RETURNS ARE FILED. 1 EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIUM 0 0 GRANTMAKING 55259 0 0 0 0 0 0 55259 0 55259 EUROPE (INCLUDING ICELAND & GREENLAND) ANNUAL FRIENDS OF VISION CONTRIBUTION 15000 WIRE 0 EUROPE (INCLUDING ICELAND & GREENLAND) REFRACTIVE ERROR ADVOCACY CONTRIBUTION 30000 WIRE 0 EUROPE (INCLUDING ICELAND & GREENLAND) PROJECT ASSISTANCE 10259 WIRE 0 2 0 0 0 0 0 0 PART I, LINE 2: GRANTS ARE MONITORED BY ONE OF TWO METHODS. SOME ARE DISCUSSED AT THE ORGANIZATION'S SENIOR MANAGEMENT TEAM (SMT) MEETING AND/OR WITH THE CHAIRMAN OF THE BOD BEFORE THEY ARE APPROVED, TO INCLUDE THE APPROVED LEVEL OF SUPPORT. THE ORGANIZATION PAYS OUT FUNDS BASED AN APPROVED INVOICE FROM THE ORGANIZATION RECEIVING THE GRANT. OTHER GRANTS ARE APPROVED BY THE ORGANIZATION'S VP OF SHOWS, AND ARE INCLUDED IN THE SHOW BUDGET. THESE GRANTS ARE BILLED THROUGH THE DISCRETIONARY FUND MANAGED BY REED BUT APPROVED BY THE ORGANIZATION. 1 AMERICAN NATIONAL STANDARDS INSTITUTE 1180 AVENUE OF THE AMERICAS 10TH FLOOR NEW YORK NY 10036 131635253 501(C)(3) 6430 0 ORGANIZATION MEMBERSHIP OPTICS & ELECTRO OPTIC STANDARDS COUNCIL 75 BARRETT DR 1190 WEBSTER NY 14580 860843480 501(C)(6) 10121 0 SPONSORSHIP JOBSON MEDICAL INFORMATION LLC - WEBMD HEALTH CORP PO BOX 35021 NEWARK NJ 07193 202783228 501(C)(3) 10000 0 SPONSORSHIP 2 1 PART I, LINE 2: GRANTS ARE MADE TO U.S. ORGANIZATIONS AND MONITORED BY ONE OF TWO METHODS. SOME ARE DISCUSSED AT THE ORGANIZATION'S SENIOR MANAGEMENT TEAM (SMT) MEETING AND/OR WITH THE CHAIRMAN OF THE BOD BEFORE THEY ARE APPROVED, TO INCLUDE THE APPROVED LEVEL OF SUPPORT. THE ORGANIZATION PAYS OUT FUNDS BASED AN APPROVED INVOICE FROM THE ORGANIZATION RECEIVING THE GRANT. OTHER GRANTS ARE APPROVED BY THE ORGANIZATION'S VP OF SHOWS, AND ARE INCLUDED IN THE SHOW BUDGET. THESE GRANTS ARE BILLED THROUGH THE DISCRETIONARY FUND MANAGED BY REED BUT APPROVED BY THE ORGANIZATION. X X X 0 0 0 ASHLEY MILLS CHIEF EXECUTIVE OFFICER 324468 0 63240 0 8070 0 13742 0 3741 0 413261 0 0 0 MICHAEL VITALE VP, MBR & GOV RELATIONS 242447 0 38890 0 8574 0 15250 0 27615 0 332776 0 0 0 BRIAN CARROLL CFO/COO 251961 0 37838 0 10086 0 15240 0 2016 0 317141 0 0 0 MITCH BARKLEY VP, SHOWS 221223 0 35280 0 8214 0 11500 0 27483 0 303700 0 0 0 CHELSEA PILLSBURY VP, MARKETING AND COMMUNIC 210489 0 32046 0 7800 0 11500 0 7532 0 269367 0 0 0 ALYSSE HENKEL VP, MARKET RESEARCH 180921 0 28500 0 7500 0 11500 0 13861 0 242282 0 0 0 MANALI PATEL SR DIRECTOR OF FINANCE, CO 172829 0 18593 0 137 0 11500 0 22547 0 225606 0 0 0 KRISTOPHER STEVENS SENIOR DATA SCIENCE MANAGE 146939 0 15373 0 0 0 11500 0 13303 0 187115 0 0 0 AMY APPLEGATE DIR, CREATIVE SRC & SPEC P 138335 0 14546 0 104 0 7990 0 14745 0 175720 0 0 0 VICTORIA HYNDMAN DIRECTOR, COMMUNICATIONS 122392 0 12500 0 0 0 11500 0 6943 0 153335 0 0 0 990-T NOL CARRYFOWARD THE VISION COUNCIL CARRIES $21,811 POST 2017 NOL FROM ADVERTISING THAT WILL BE UTILIZED TO OFFSET TAXABLE INCOME IN THE FUTURE. FORM 990, PART VI, SECTION A, LINE 6 THE VISION COUNCIL HAS THREE CATEGORIES OF MEMBERSHIP: FULL MEMBERS, ASSOCIATE MEMBERS, AND TRADE MEDIA MEMBERS. ALL CATEGORIES OF MEMBERSHIP SHALL PAY DUES, FEES AND ASSESSMENTS IN ACCORDANCE WITH PROCEDURES ESTABLISHED BY THE BOARD OF DIRECTORS. FULL MEMBERSHIP: ANY PERSON, FIRM OR CORPORATION CONDUCTING BUSINESS IN NORTH AMERICA, WHOSE PRIMARY BUSINESS IS THE MANUFACTURING, PROCESSING AND/OR DISTRIBUTION OF OPTICAL EQUIPMENT, FRAMES, LENSES, CONTACT LENSES, AND OTHER EYEWEAR AND EYECARE RELATED PRODUCTS, AND/OR SERVICES, AND WHO EXHIBITS AT ONE VISION COUNCIL CO-OWNED SHOW PER CALENDAR YEAR, IS ELIGIBLE FOR FULL MEMBERSHIP IN THE COUNCIL. FULL MEMBERS SHALL BE ENTITLED TO RECEIVE ALL OF THE SERVICES OF THE COUNCIL, AND SHALL BE ENTITLED TO VOTE AND HOLD OFFICE. ASSOCIATE MEMBERSHIP: ANY PERSON OR COMPANY WHO PROVIDES SERVICES TO THE OPTICAL INDUSTRY, OR ANY PERSON, FIRM OR CORPORATION, WHO MEETS THE DESCRIPTION OF A FULL MEMBER, BUT WHO IS NOT A CURRENT EXHIBITOR AT A VISION COUNCIL CO-OWNED TRADE SHOW, SHALL BE ELIGIBLE FOR ASSOCIATE MEMBERSHIP IN THE VISION COUNCIL. ASSOCIATE MEMBERS SHALL BE PERMITTED TO PARTICIPATE IN THE VISION COUNCIL PROGRAMS, RECEIVE SERVICES AND STATISTICAL DATA, AND ATTEND THE VISION COUNCIL MEETINGS AS DETERMINED BY THE VISION COUNCIL BOARD OF DIRECTORS. ASSOCIATE MEMBERS SHALL BE ENTITLED TO VOTE FOR THE ELECTION OF THE VISION COUNCIL DIRECTORS AND OFFICERS, AND MAY HOLD OFFICE ONLY TO THE EXTENT PERMITTED BY THESE BYLAWS. TRADE MEDIA MEMBERSHIP: ANY PERSON, FIRM OR CORPORATION PROVIDING TRADE MEDIA SERVICES TO REGULAR, FULL OR ASSOCIATE MEMBERS OF THE VISION COUNCIL SHALL BE ELIGIBLE FOR TRADE MEDIA MEMBERSHIP. TRADE MEDIA MEMBERS SHALL NOT BE ENTITLED TO VOTE OR HOLD OFFICE, AND SHALL BE ENTITLED TO ATTEND THE VISION COUNCIL MEETINGS AND PARTICIPATE IN THE VISION COUNCIL PROGRAMS AS DETERMINED BY THE VISION COUNCIL BOARD OF DIRECTORS. BOARD OF DIRECTOR OFFICERS OF THE ORGANIZATION ARE NOMINATED BY THE NOMINATING COMMITTEE AND PRESENTED TO DUES-PAYING MEMBERS AT AN ALL-MEMBER MEETING DURING THE ORGANIZATION'S EXECUTIVE SUMMIT (ANNUAL MEETING). FORM 990, PART VI, SECTION A, LINE 7A THE ORGANIZATION HAS A NOMINATING COMMITTEE THAT PREPARES A SLATE OF CANDIDATES TO BE SUBMITTED TO THE MEMBERSHIP OF THE ORGANIZATION TO STAND FOR ELECTION AS DIRECTORS AND OFFICERS. A FULL MEMBER MAY MAKE NOMINATIONS BY SUBMITTING A NOMINATION IN WRITING TO THE CEO, WHICH HAS BEEN SECONDED IN WRITING BY FIFTEEN FULL MEMBERS. THE ELECTED DIRECTORS, EXCEPT FOR THE CEO, THE VISION COUNCIL FOUNDATION'S DIRECTORS, DIVISION CHAIRS, THE IMMEDIATE PAST DIVISION CHAIRS OF THE LARGEST OPERATING DIVISIONS, SHALL BE ELECTED AT THE ANNUAL MEETING OF THE ORGANIZATION BY MAJORITY VOTE OF THOSE MEMBERS ELIGIBLE TO VOTE, PRESENT, AND VOTING. FORM 990, PART VI, SECTION B, LINE 11B THE 990 IS REVIEWED BY THE ORGANIZATION'S FINANCE COMMITTEE, CHAIRED BY THE BOARD OF DIRECTORS' SECRETARY-TREASURER, WHO ACT ON BEHALF OF THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 12C BOARD OF DIRECTOR MEMBERS ARE REQUIRED TO REVIEW AND SIGN A CONFLICT OF INTEREST POLICY STATEMENT ANNUALLY AT THE BOARD OF DIRECTORS MEETING AT OUR ANNUAL EXECUTIVE SUMMIT IN JANUARY. THIS STATEMENT IS PRESENTED AND DISCUSSED BY OUR LEGAL COUNSEL. COPIES ARE FILED IN TVC'S FINANCE OFFICE FOR REVIEW BY THE AUDITORS DURING THEIR ANNUAL AUDIT. IN ADDITION, THE LEGAL COUNSEL REVIEWS THE CONFLICT OF INTEREST POLICY WITH BOD MEMBERS PRIOR TO EACH BOD MEETING. FORM 990, PART VI, SECTION B, LINE 15 THE CEO'S SALARY IS BENCHMARKED BY OUR HR CONSULTANT AGAINST TRADE ASSOCIATIONS OF LIKE SIZE, BOTH BUDGET WISE AND NUMBER OF EMPLOYEES. THE EXECUTIVE COMMITTEE REVIEWS AND APPROVES ALL SALARY CHANGES FOR THE CEO. THE HR CONSULTANT BENCHMARKS ALL SALARY ADJUSTMENTS OF KEY EMPLOYEES AND THESE CHANGES ARE REVIEWED AND APPROVED BY THE APPROPRIATE DEPARTMENT HEAD, CFO AND CEO. FORM 990, PART VI, SECTION C, LINE 19 THE VISION COUNCIL PROVIDES COPIES UPON REQUEST AND/OR AVAILABLE AT STAFF HEADQUARTERS FOR INSPECTION. FORM 990, PART IX, LINE 11G OTHER PROFESSIONAL FEES 695,724. RESEARCH AND DATA 564,290. MARKETING 198,766. EVENT PLANNING 137,089. FORM 990, PART XII, LINE 2C: THE AUDIT OVERSIGHT PROCEDURES HAVE NOT CHANGED FROM THE PRIOR YEAR. PARTNERSHIP FOR VISION HEALTH LLC 225 REINEKERS LANE STE 700 ALEXANDRIA VA 22314 463985270 TO EDUCATE THE PUBLIC ON THE BENEFITS OF VISION HEALTH VA 0 95977 THE VISION COUNCIL THE VISION COUNCIL FOUNDATION 225 REINEKERS LANE STE 700 ALEXANDRIA VA 22314 521645988 TO ADDRESS AMERICA'S VISION HEALTH DC 501(C)(3) LINE 12B, II THE VISION COUNCIL 1 ONE VISION PAC 225 REINEKERS LANE STE 700 ALEXANDRIA VA 22314 271526802 TO INCREASE AWARENESS OF THE NEED FOR VISION SERVICES IN THE US VA 527 THE VISION COUNCIL 0 VISION COUNCIL OF AMERICA PAC 225 REINEKERS LANE STE 700 ALEXANDRIA VA 22314 030379736 POLITICAL ACTION VA 527 THE VISION COUNCIL 0 OPTICAL LABORATORIES ASSOCIATION 225 REINEKERS LANE STE 700 ALEXANDRIA VA 22314 360753111 DORMANT IL C 0 SUNGLASS ASSOCIATION OF AMERICA 225 REINEKERS LANE STE 700 ALEXANDRIA VA 22314 237407508 DORMANT NY C 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0