2017-05-02T08:56:13-07:00 2016-12-31 Ruane & Company LLP 12 Alfred Street Suite 206 Woburn MA 01801 990 2016-01-01 141891138 SEMPO Inc SEMP 7812460500 401 Edgewater Place Wakefield MA 01880 Mike Grehan Chairman 2017-05-02 true Thomas M Ruane CPA P00005237 7816430090 2016 2021-01-29 14:40:06Z Mike Grehan 401 Edgewater Place Wakefield MA 01880 267851 false false X www.sempo.org X 2003 DE SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. 15 15 0 0 0 269417 267819 50 32 0 269467 267851 0 0 0 0 0 238258 275195 238258 275195 31209 -7344 91839 98100 98048 111653 -6209 -13553 SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. false false The Organization represents the common interests of more than 360 companies and consultants worldwide, providing them with a voice in the marketplace. The Organization also conducts research on the search engine marketing industry, its growth prospects and future trends. The Organization's activities are primarily centered on education and awareness. To support their educational mission, they offer an extensive library of resources, research and articles, as well as outreach activities such as webinars and speaking events. To drive awareness of the value of search marketing, and how to maximize its potential in a marketing mix, the organization funds advertising campaigns, outreach activities, events, and press. The Organization's research studies help to quantify the value of Search Marketing and track the industry trends. false false false false false false false false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 3 0 true 0 false false false false false false false false false false false false false X 15 15 false true false false true true false true true false false false true true true true true false false false X X Virtual Inc 7812460500 401 Edgewater Pl Ste 600 Wakefield MA 01880 X Simon Heseltine Director 2.00 0.00 X 0 0 0 John Gagnon Director 2.00 0.00 X 0 0 0 Michael Bonfils Director 2.00 0.00 X 0 0 0 Bill Leake Director 2.00 0.00 X 0 0 0 Michael Y Xu Director 2.00 0.00 X 0 0 0 Corey Morris Director 2.00 0.00 X 0 0 0 Dave Tan Director 2.00 0.00 X 0 0 0 Francis Skipper Director 2.00 0.00 X 0 0 0 Krista LaRiviere VP of Cities 2.00 0.00 X 0 0 0 Chris Boggs VP of Education 2.00 0.00 X 0 0 0 Mike Gullaksen President 2.00 0.00 X 0 0 0 Marc Engelsman VP of Research 2.00 0.00 X 0 0 0 Mike Corak Sec'y/Treasurer 9.00 0.00 X 0 0 0 Mike Grehan Chairperson 2.00 0.00 X 0 0 0 Cristie Reed VP-Sponsorshp 2.00 0.00 X 0 0 0 0 false false false Virtual Inc 401 Edgewater Place Suite 600 Wakefield MA 01880 Management 123258 1 0 Annual Member Forum 77220 77220 Cities Sponsorship & Reg 12500 12500 Membership Dues & Assessments 107949 107949 Sponsor Contributions 57498 57498 Sponsor Packages 12652 12652 267819 32 32 0 0 0 0 0 0 0 0 267851 267819 32 0 0 0 0 0 0 0 0 0 0 102000 0 1780 0 0 0 0 0 143 9014 0 0 0 0 11141 0 0 0 1305 Annual Member Forum 78468 Marketing/Communications 56686 Telecommunications 5041 Bank & Credit Card Fees 4816 4801 275195 0 0 0 46431 26071 12732 12764 0 6875 41000 0 0 0 0 25801 18265 24866 24866 0 0 0 0 0 0 91839 98100 10294 12421 87754 99232 98048 111653 X -6209 -13553 -6209 -13553 91839 98100 -7344 X false false false 24866 24866 Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company The Organization delegates all headquarters, administrative, membership, website, finance and accounting, and event management duties to the management company, Virtual, Inc. Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder The Organization's membership is open to individuals and companies worldwide. Membership is primarily SEM firms and consultants, in-house marketing professionals, web developers, and advertising agencies. Three levels of membership are offered including individual, organization, and sponsor with any member being able to join a committee. All members are eligible to run for a Board of Directors seat. Members receive a discount on Sempo Institute training classes among other benefits. Form 990, Part VI, Line 11b: Form 990 Review Process The President of the Board and the management company reviews the annual Form 990 before it is filed. Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts The Board requires all directors to disclose any potential conflicts of interest on an annual basis. The Board reviews the disclosures and takes action if necessary. Form 990, Part VI, Line 19: Other Organization Documents Publicly Available The Organization's tax return is made available to the public on Guidestar.com, governing documents are made available to the public on the Organization's website, and policies are made available to the public upon request.