2016-10-25T14:38:07-05:00 2015-12-31 410746749 CLIFTONLARSONALLEN LLP 4250 N FAIRFAX DRIVE SUITE 1020 ARLINGTON VA 22203 990 2015-01-01 273267081 COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY COMM 3477700322 1615 L ST NW NO 1100 WASHINGTON DC 20036 LOU MASTRIA EXECUTIVE DIRECTOR 3477700322 2016-10-25 1 TIFFANY BYRD P01599503 5712279500 2015 2017-02-10 21:41:12Z DIGITAL ADVERTISING ALLIANCE LOU MASTRIA 1615 L ST NW NO 1100 WASHINGTON DC 20036 4203511 0 X WWW.YOURADCHOICES.COM X 2010 DC THE COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY PROMOTES DIGITAL ADVERTISING STANDARDS DESIGNED TO PROVIDE CONSUMERS WITH ENHANCED TRANSPARENCY AND CONTROL OVER THE COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA. 6 6 0 6 0 0 0 0 1672797 1825279 52 812 2372851 2377420 4045700 4203511 0 0 0 0 0 0 0 0 0 4462812 3699458 4462812 3699458 -417112 504053 1468569 1808416 658673 494467 809896 1313949 X THE COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY PROMOTES DIGITAL ADVERTISING STANDARDS DESIGNED TO PROVIDE CONSUMERS WITH ENHANCED TRANSPARENCY AND CONTROL OVER THE COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA. 1 0 PROMOTE COMPLAINCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH INCREASED TRANSPARENCY:OUR PRINCIPLES REQUIRE COMPANIES TO PROVIDE CLEAR AND EASILY ACCESSIBLE DISCLOSURES TO CONSUMERS ABOUT DATA COLLECTION AND USE PRACTICES ASSOCIATED WITH DIGITAL ADVERTISING. DAA ALLOWS LICENSED ENTITIES TO USE THE ADVERTISING OPTION ICON WITHIN OR NEAR ONLINE ADVERTISEMENTS OR ON WEB PAGES WHERE INTEREST BASED ADVERTISING IS OCCURING. PROMOTE COMPLIANCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH ENHANCED CONSUMER CONTROL:THE PRINCIPLES REQUIRE ENTITIES TO PROVIDE CONSUMERS WITH CONTROL OVER THE COLLECTION AND USE OF WEB VIEWING AND OTHER SIMILAR DATA. TO ENCOURAGE THIS TYPE OF CONSUMER CHOICE, THE CORPORATION CREATED THE ABOUT ADS CONSUMER OPT-OUT PAGE, APP CHOICES AND MOBILE WEB-PAGE WHERE CONSUMERS CAN EASILY OPT-OUT OF SOME OR ALL OF THE INTEREST-BASED ADS THEY RECEIVE FROM PARTICIPATING ENTITIES, IF THEY SO CHOOSE. CONDUCT EDUCATION OUTREACH TO CONSUMERS AND BUSINESSES:THE DAA DEVELOPS BROAD COMMUNICATIONS THAT EDUCATE CONSUMERS AND BUSINESSES ABOUT ONLINE BEHAVIORAL ADVERTISING AND THE PRINCIPLES. 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 14 0 1 0 0 0 0 0 0 0 X 6 6 0 0 0 0 1 1 1 1 0 0 0 1 0 0 0 1 0 0 X VENABLE LLP 2023444000 575 7TH STREET NW WASHINGTON DC 20004 DAN JAFFE DIRECTOR 5.00 X 0 0 0 DICK O'BRIEN DIRECTOR 5.00 X 0 0 0 MIKE ZANEIS DIRECTOR 5.00 X 0 0 0 MARC GROMAN PARTIAL YEAR DIRECTOR 5.00 X 0 0 0 CLARK RECTOR DIRECTOR 5.00 X 0 0 0 LEIGH FREUND PARTIAL YEAR DIRECTOR 5.00 X 0 0 0 PEGGY HUDSON PARTIAL YEAR DIRECTOR 5.00 X 0 0 0 CHRISTOPHER OSWALD PARTIAL YEAR DIRECTOR 5.00 X 0 0 0 LOU MASTRIA EXECUTIVE DIRECTOR 50.00 X 299305 0 0 299305 0 0 1 0 1 0 VENABLE LLP 575 7TH ST NW WASHINGTON DC 20004 LEGAL SERVICES 852794 COUNCIL OF BETTER BUSINESS BUREAU 1411 K STREET NW SUITE 1000 WASHINGTON DC 20002 SUPPORT SERVICES 712000 DDC ADVOCACY LLC 774 WATERFRONT STREET NATIONAL HARBOR MD 20745 PROFESSIONAL SERVICES 278462 NETWORK ADVERTISING INITIATIVE 62 PORTLAND ROAD SUITE 44 KENNEBUNK ME 04043 TECHNOLOGY CONSULTING 178950 CHARLES D CURRAN CONSULTING LLC 2000 FRANKLIN AVENUE MCLEAN VA 22101 PROFESSIONAL SERVICES 173275 8 CONSUMER OPT-OUT PAGE 900099 1017171 1017171 APPROVED PROVIDER 900099 400000 400000 PRINCIPLES COMMITTEE 900099 242500 242500 DAAC LICENSE FEES 900099 165608 165608 1825279 812 812 2294750 2294750 SUMMIT 900099 82670 82670 82670 4203511 1908761 0 2294750 X 655499 865617 33985 876500 219978 27630 612843 9000 43779 40238 5375 BAD DEBT EXPENSE 176250 GLOBALIATION INITATIVE 127000 BANK SERVICE CHARGES 5764 3699458 738416 639219 318668 519480 134000 425287 277485 224430 1468569 1808416 608173 269467 50500 225000 658673 494467 X 809896 1313949 809896 1313949 1468569 1808416 504053 0 X 0 0 0 0 1 0 X X X 0 0 0 LOU MASTRIA EXECUTIVE DIRECTOR 250000 0 49305 0 0 0 0 0 0 0 299305 0 0 0 SCHEDULE J, PART I, LINE 3 EXPLANATION: THE BOARD REVIEWS WRITTEN EMPLOYMENT CONTRACTS AND THE FORM 990 OF OTHER ORGANIZATIONS TO DETERMINE EMPLOYEE COMPENSATION FOR ITS OFFICERS. FORM 990, PART III, LINE 2 APPCHOICES - CONTROLL CROSS-APP COLLECTION/USE OF DATA FOR IBA MOBILE WEB CHOICES - CONTROL MOBILE WEBSITE COLLECTION/USE OF DATA FOR IBA FORM 990, PART VI, SECTION A, LINE 6 THERE ARE TWO TYPES OF PARTICIPANTS IN THE DAA: ADVERTISING AND MARKETING TRADE ASSOCIATIONS AND OTHER ENTITIES (COMPANIES, ASSOCIATIONS, ETC.) THAT ARE INVOLVED IN OR SUPPORT DIGITAL ADVERTISING. THE FIRST GROUP, THE ASSOCIATIONS, ARE THE MEMBERS OF THE DAA. EACH OF THESE TRADE ASSOCIATIONS ELECTS A BOARD MEMBER AND PROVIDES SERVICES AND SUPPORT TO THE DAA. THE SECOND GROUP, THE OTHER ENTITIES, ARE DIGITAL ADVERTISING COMPANIES THAT SUPPORT THE PROGRAM FINANCIALLY THROUGH THE DAA CERTIFICATION ACTIVITIES AND THE PAYMENT FOR THE USE OF DAA'S INTELLECTUAL PROPERTY, PARTICIPATION IN DISCUSSIONS REGARDING THE EXPANSION OF THE DAA'S SELF-REGULATORY CERTIFICATION PROGRAM, OR FOR THE ABILITY TO CERTIFY THAT OTHER COMPANIES ARE COMPLYING WITH THE DIGITAL ADVERTISING INDUSTRY'S CODE OF CONDUCT. WHILE THESE ENTITIES ARE CONSIDERED MEMBERS OF THE ASSOCIATION FOR ITS GOVERNANCE PURPOSES, THE FINANCIAL AND OTHER SUPPORT PROVIDED THROUGH PARTICIPATION IN DAA'S CERTIFICATION PROCESSES CONSTITUTES "MEMBERSHIP SUPPORT." SEE E.G. PLR XXX-XX-XXXX. FORM 990, PART VI, SECTION A, LINE 7A THE ADVERTISING AND MARKETING ASSOCIATIONS THAT ARE MEMBERS OF THE DAA EACH ELECT AN INDIVIDUAL TO THE BOARD OF THE DAA. FORM 990, PART VI, SECTION A, LINE 7B THE ADVERTISING AND MARKETING ASSOCIATIONS THAT ARE MEMBERS HAVE THE RIGHT TO APPROVE AMENDMENTS TO THE ORGANIZATION'S ARTICLES OF INCORPORATION AS WELL AS APPROVE OF ANY DECISIONS TO DISSOLVE, MERGE, OR CONSOLIDATE. FORM 990, PART VI, SECTION A, LINE 8B AS OF 2015, DAA DID NOT HAVE ANY COMMITTEES AUTHORIZED TO ACT ON BEHALF OF THE BOARD. FORM 990, PART VI, SECTION B, LINE 11 THE FORM 990 IS PREPARED WITH THE ASSISTANCE OF AN OUTSIDE ACCOUNTING FIRM AND IT IS REVIEWED BY THE ORGANIZATION'S EXECUTIVE DIRECTOR, GENERAL COUNSEL, AND MADE AVAILABLE TO ITS BOARD OF DIRECTORS FOR REVIEW PRIOR TO SUBMISSION TO THE IRS. FORM 990,PART VI, SECTION B LINE 15 THE BOARD REVIEWS WRITTEN EMPLOYMENT CONTRACTS AND THE FORM 990 OF OTHER ORGANIZATIONS TO DETERMINE EMPLOYEE COMPENSATION FOR ITS OFFICERS. FORM 990, PART VI, SECTION B, LINE 15A THE BOARD REVIEWS WRITTEN EMPLOYMENT CONTRACTS AND THE FORM 990 OF OTHER ORGANIZATIONS TO DETERMINE EMPLOYEE COMPENSATION FOR THEIR OFFICERS. FORM 990, PART VI, SECTION C, LINE 19 DAA COMPLIES WITH THE PUBLIC INSPECTION REQUIREMENTS OF INTERNAL REVENUE CODE SECTION 6104 BY MAKING ITS FORM 1024, APPLICATION FOR RECOGNITION OF EXEMPTION UNDER SECTION 501(A), DETERMINATION LETTER FROM THE IRS, AND THE FORMS 990 FOR ITS THREE MOST RECENTLY COMPLETED TAX PERIODS. HOWEVER, AS SECTION 6104 DOES NOT REQUIRE AN ORGANIZATION EXEMPT UNDER SECTION 501(C)(6) TO DISCLOSE ITS GOVERNING DOCUMENTS OR FINANCIAL STATEMENTS, DAA HAS DECIDED NOT TO MAKE SUCH INFORMATION AVAILABLE FOR PUBLIC INSPECTION. FORM 990, PART IX, LINE 11G COUNCIL OF BETTER BUSINESS BUREAU 712,000. DIRECT MARKETING ASSOCIATION 164,500. FORM 990, PART IX, LINE 11A MANAGEMENT AGREEMENT: DAA PROVIDES A FEE TO THE DIRECT MARKETING ASSOCIATION (DMA) FOR USE OF EMPLOYEES. DAA DOES NOT HAVE A FORMAL COMPENSATION APPROVAL PROCESS BECAUSE, AS OF 2015, DAA DOES NOT COMPENSATE ITS DIRECTORS. HR SERVICES ARE PROVIDED BY DMA AND ARE SUBJECT TO WRITTEN CONTRACT AND REVIEW. DAA COMPENSATION FOR OFFICERS AND STAFF IS REVIEWED BY AND MEETS GENERAL GUIDELINES FOR SIMILARLY SITUATED DMA EMPLOYEES. ALL MEMBERS OF THE DAA BOARD OF DIRECTORS SERVE AS UNCOMPENSATED VOLUNTEERS. SIMILAR TO DAA, DMA IS AN ORGANIZATION RECOGNIZED BY THE IRS AS EXEXMPT FROM FEDERAL INCOME TAX UNDER SECTION 501 (C)(6).