2016-10-07T07:51:50-07:00 2015-12-31 Bregante Company LLP CPAs 301 Battery St 2 Mezzanine San Francisco CA 94111 990 2015-01-01 451611066 THE REPRESENTATION PROJECT REPR 4153861200 PO BOX 1750 ROSS CA 94957 JENNIFER SIEBEL NEWSOM CEO & PRESIDENT 2016-09-30 true Paul W Hammond P00637489 4157771001 2015 2017-02-10 21:41:12Z 2405115 false false X www.therepresentationproject.org X 2011 CA The Representation Project is a social action campaign and media organization established to shift people's consciousness, inspire action, and ultimately transform culture so everyone, regardless of gender, age or circumstance can fulfill their full potential. 5 5 15 11 0 1091443 1596314 236695 781463 1394 2224 0 1329532 2380001 0 0 755462 803608 0 232608 867706 1223583 1623168 2027191 -293636 352810 996260 1353452 4455 8837 991805 1344615 Using film as a catalyst for cultural transformation, The Representation Project inspires individuals and communities to challenge and overcome limiting stereotypes so that everyone, regardless of gender, race, class, age, sexual orientation, or circumstance, can fulfill their human potential. false false 587403 781463 Education & Distribution: The Representation Project aims to educate and inspire people, especially young people, to overcome limiting gender stereotypes in media and society at large. The Representation Projects curriculum using age-appropriate film clips and classroom exercises focused on media literacy and social-emotional learning for Kindergarten through college level is used as an educational tool for youth, parents, educators and counselors in thousands of classrooms, non-profits, and communities around the U.S. Free classroom film viewings are provided to schools that demonstrate need. The organization also aims to inspire youth to be agents of change in their communities through the Be A Rep Program and its Global Youth Advisory Council. (SEE SCHEDULE O) 578087 Social Action Campaigns: In 2015, The Representation Projects Social Action Campaigns used in-person and online organizing strategies to raise consciousness and change the attitudes and behavior of individuals and communities worldwide. The Representation Project partnered with national and community organizations to challenge the status quo on gender, race, class, age, sexual orientation and circumstance. (SEE SCHEDULE O) 565795 Film: In 2015, The Representation Project continued production and post- production on two other films to continue the conversation started by the documentary film Miss Representation in 2011. The first film, titled The Mask You Live in, premiered in January 2015 at the Sundance Film Festival to critical and mass acclaim. It follows a diverse group of boys and young men as they struggle to stay true to themselves while negotiating Americas narrow definition of masculinity. The second film, tentatively titled The Great American Dream, explores the social, political, legal & economic ramifications of a cultural value system built on extreme masculine ideals of power, dominance, and aggression at the expense of empathy, care, and collaboration. 1731285 true true false false false false false false false false false false false false true false true false false false false false false false false false false false false false false false false false false false false false true false true false false false false false false false false false false true 52 0 true 15 true false false false false false false false false 0 false false false false false false false false false false X 5 5 false true false false false false false true true false false true true true true true true true true false CA IL MA NY PA UT X X JANE REISMAN 9179036571 3265 SACRAMENTO ST SAN FRANCISCO CA 94115 JAN YANEHIRO CHAIR/SECRETARY 2.00 0.00 X X 0 0 0 SUSIE MCCORMICK Treasurer 2.00 0.00 X X 0 0 0 ANDREW ZENOFF VICE CHAIR 1.00 0.00 X 0 0 0 NATHAN BALLARD BOARD MEMBER 1.00 0.00 X 0 0 0 ASHLEY SHAW-SCOTT ADJAYE BOARD MEMBER 1.00 0.00 X 0 0 0 JENNIFER SIEBEL NEWSOM CEO & President 40.00 0.00 X 150000 0 0 150000 1 false false false GIRLS CLUB ENTERTAINMENT LLC PO BOX 355 KENTFIELD CA 94914 WRITER/PRODUCER/DIR 147760 JANE REISMAN 300 LINDEN STREET 1 SAN FRANCISCO CA 94102 CFO SERVICES 105873 2 1596314 1596314 PROGRAM FILM SALES 416937 416937 SCREENING REVENUE 227498 227498 SPEAKING REVENUE 137028 137028 781463 1223 1223 0 0 0 26115 25114 1001 1001 1001 0 0 0 0 2380001 782464 1223 0 0 0 0 150000 120000 15000 15000 0 653608 502795 29766 121047 0 0 0 0 13925 10916 745 2264 127714 98978 7115 21621 0 0 0 59845 35840 57 23948 0 26287 20938 1239 4110 0 0 57792 44859 3202 9731 48234 35799 339 12096 0 0 0 0 0 9887 7662 551 1674 FILM PROD. EXPS (see SCH o) 527467 527467 CAMPAIGN & COMMUNICATIONS 153954 153954 DISTRIBUTION 77706 77706 PROFESSIONAL DEVELOPMENT 42099 42099 78673 52272 5284 21117 2027191 1731285 63298 232608 690460 1046428 305800 307024 0 0 0 0 0 0 0 0 0 0 0 0 0 996260 1353452 4455 8837 4455 8837 X 600399 789488 391406 555127 991805 1344615 996260 1353452 352810 X false true X true false X 532687 621711 1450706 1091443 1596314 5292861 311141 1064801 369310 236695 781463 2763410 0 0 0 843828 1686512 1820016 1328138 2377777 8056271 532587 456782 725000 519975 726115 2960459 0 532587 456782 725000 519975 726115 2960459 5095812 1517 1897 1394 1223 6031 0 1517 1897 1394 1223 6031 0 0 843828 1688029 1821913 1329532 2379000 8062302 0.63210 0.00070 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED CREDIT CARD PAYABLE 6521 SALES TAX PAYABLE 2316 8837 2342947 2342947 37054 37054 2380001 1948339 1948339 78852 78852 2027191 Part XI, Line 4b: Other revenue amounts included on 990 but not included in F/S REVENUE INCREASE - ACCRUAL TO CASH $37054 Part XII, Line 4b: Other revenue amounts included on 990 but not included in F/S EXPENSES INCREASE - ACCRUAL TO CASH $78852 GIRLS CLUB ENTERTAINMENT SEE SCH. O. 147760 SEE SCH. O. false Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company Jane Reisman is acting as the Organizations Chief Financial Officer on a contractor basis, in a role that would customarily be performed by or under the supervision of an officer, director or key employee. She acts as a key member of senior management, overseeing the finance, accounting, human resources and other operations of the Organization. She engages in strategic planning and prepares and executes budgets at both company and program levels. She works directly with Ms. Newsom, President & CEO, and liaises with key Board members regularly. Form 990, Part VI, Line 11b: Form 990 Review Process Form 990 is reviewed by the Board Treasurer and the Signing Officer and distributed to the entire board prior to signing. Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts The Board of Directors reviews the conflict of interest policy annually as part of a regularly scheduled meeting. Any questions of potential conflict of interest are evaluated and resolved by the board, and documented in the board minutes. Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management The Representation Project's Board of Directors has established an Executive Committee, comprised of the Board Officers, whose responsibilities include reviewing and approving compensation for the CEO and other top managers. This Committee shall obtain and rely upon appropriate data as to comparability prior to approving the terms of compensation. The terms of compensation and the basis for approving them shall be recorded in written minutes of the meeting of the Executive Committee. Form 990, Part VI, Line 19: Other Organization Documents Publicly Available Documents are available to the public on the organizations website and by request. FORM 990,PART III, LINE 4,CONTINUED Education & Distribution (Continued):In 2015, the organization hosted approximately 330 semi-theatrical screenings and facilitated over 1,200 educational screenings for the film The Mask You Live In in 16 countries and all 50 states. The organization also hosted approximately 100 semi-theatrical screenings and facilitated over 200 educational screenings of the film Miss Representation. Social Action Campaigns (Continued): The Representation Project creates and disseminates its messages through education and online communications, mainstream publications, media appearances, speaking engagements, viral videos, and social media campaigns. The organization activates people to pledge to use their voices to spread the messages of the films and challenge the medias limiting portrayal of gender. Campaigns provide people with the tools to use their voice and consumer power to challenge and dramatically change the way gender roles are portrayed in advertising, media, and mainstream culture. Our #NotBuyingIt and #MediaWeLike campaigns provide a mechanism for individuals to call out sexist media in real time, pressuring companies to change how they represent women and men in media, advertising and merchandising. The campaign earned 60 million social media impressions during the Super Bowl, holding advertisers accountable on their biggest night.In tandem with forging new ground on masculinity, The Representation Project moved the needle around women and girls empowerment everywhere from the red carpet to the Super Bowl. Our #AskHerMore campaign, which urges all of us to focus more on womens accomplishments than their appearance, transformed the conversation at Hollywood awards shows and earned 250 million impressions from owned video content. Our #BuildConfidence campaign celebrates, informs, and empowers parents, caregivers, and mentors to model positive self-esteem and body image. The Be a Rep program recruits leaders in communities across the world to organize and implement unique social action campaigns in their local communities. PART IX: STATEMENT OF FUNCTIONAL EXPENSES 24a - Film Expenses include a portion of employee salaries devoted to film production activities, which are excluded from Line 7. SCHEDULE L, PART IV, LINE 1 Relationship: Jennifer Siebel Newsom is the President & CEO of The Representation Project. Girls Club Entertainment LLC (GCE), a single member LLC, is owned by Jennifer Siebel Newsom. Description of Transaction: Newsom is the writer, director and producer of Miss Representation, "The Mask You Live In" as well as a third film in production, tentatively titled The Great American Dream. GCE owns the copyright to Miss Representation and has licensed the film to The Representation Project for a minimum 7-year period for the purpose of providing distribution rights and public performance rights to screening hosts. Costs incurred by GCE in 2015 for production purposes, including the writer/director/producer fee, were reimbursed by The Representation Project.