2016-11-14T09:28:25-06:00 2015-12-31 582676261 Rogers & Company PLLC 8300 Boone Boulevard Suite 600 Vienna VA 22182 990 2015-01-01 132942996 Marketing Research Association Inc MARK 2028002545 1156 15th Street NW No 302 Washington DC 20005 David Almy CEO 2028002545 2016-11-14 1 Lori A Collingsworth P00639819 7038930300 2016-11-09 2015 2017-02-10 21:41:12Z David Almy 1156 15th Street NW No 302 Washington DC 20005 2835217 0 X www.marketingresearch.org X 1957 NY To promote, unify and advance the insight, opinion and marketing research profession. 11 11 9 60 135953 0 0 0 2385433 2151847 170906 109459 19120 193744 2575459 2455050 0 0 0 0 995921 981572 0 0 0 1382507 1581794 2378428 2563366 197031 -108316 2404151 2392608 1003286 1237203 1400865 1155405 X Founded in 1957, the Marketing Research Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses. 0 0 Insights & Strategies Conference: ISC was designed for marketing researchers who discover insights and develop strategies to promote products, services or ideas. Corporate Researchers Conference: The Corporate Researchers Conference (CRC) was developed by and for corporate researchers to provide the most effective way for them to learn, advance and gain a competitive edge. CEO Summit: MRA's CEO Summit is a unique collaborative exchange designed for C-Level executives of small to mid-size marketing research firms. Professional Research Certification: Professional Researcher Certification (PRC) is designed to encourage the highest standards within the marketing research profession: to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage professional development. Development, promotion and dissemination of knowledge and information relating to marketing research and the achievement of its exempt purpose and objectives through publications.Maintenance of industry programs and initiatives aimed at providing information and awareness of current events, changes in the industry, and presentation of federal activity affecting members. 0 0 0 1 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 25 0 1 9 1 1 1 0 0 0 0 0 X 11 11 0 0 0 0 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 0 0 CT X The Organization 2028002545 1156 15th Street NW No 302 Washington DC 20005 Vaughn Mordecai Chair 3.00 X X 0 0 0 Dan Womack Vice Chair 0.50 X X 0 0 0 Jill Donahue Immediate Past Chair 14-15 0.50 X X 0 0 0 Scott Baker Treasurer 1.00 X X 0 0 0 Rob Stone Secretary 0.50 X X 0 0 0 Ted Donnelly PhD Immediate Past Chairman 1.00 X X 0 0 0 Jeffrey Henning At Large 0.50 X 0 0 0 Elizabeth Merrick At Large 0.50 X 0 0 0 Ginny Kervorkian At Large 0.50 X 0 0 0 Ivy Boehm At Large 0.50 X 0 0 0 Jim Bryson At Large 0.50 X 0 0 0 Tim Hoskins At Large 0.50 X 0 0 0 Kathryn Korostoff At Large 0.50 X 0 0 0 Keith Malo At Large 0.50 X 0 0 0 David W Almy CEO/Ex Officio Director 40.00 X 257388 0 6000 Amy Shields Director of Research 40.00 X 137166 0 0 394554 0 6000 2 0 1 0 Hilton San Diego Bayfront 1 Park Blvd San Diego CA 92101 Meetings (ISC) 209939 Marriott Business Services PO Box 403370 Atlanta GA 30384 Meetings (CRC) 189882 Aten Design Group 3507 Ringsby Court 111 Denver CO 80216 Software programming 116188 3 Conference revenue 900099 1205528 855278 3250 347000 Membership dues 813920 457015 457015 Publications 541800 451445 333514 117931 Certifications 900099 37859 37859 2151847 99685 99685 389941 380167 9774 9774 9774 Hotel cancellation 900099 171057 171057 Career Center 900004 14772 14772 Other income 900099 7915 7915 193744 2455050 1691581 135953 627516 263388 617877 8023 29344 62940 67410 49237 16347 31955 128063 153603 168637 123801 40957 661853 889 115332 5985 Staff training 8442 Dues and subscriptions 8053 License and fees 1230 2563366 307491 175923 8564 23225 10600 184255 34247 33532 910290 515014 403893 395276 1609439 1550480 29917 29917 2404151 2392608 65395 104211 690531 664830 7054 5160 150000 358877 90306 104125 1003286 1237203 X 1400865 1155405 1400865 1155405 2404151 2392608 -108316 -137144 0 X X 0 1 X 1 0 0 0 0 457015 24918 24918 27421 -2503 85655 48095 37560 147785 140397 7388 676850 326522 350328 395276 Deferred Rent 74947 Due to affiliated organizations 29178 104125 X 2317906 -137144 -137144 2455050 0 2455050 2563366 0 2563366 0 2563366 Part X, Line 2: Management has evaluated the Association's tax positions and concluded that the Association's financial statements do not include any uncertain tax positions. X X X 0 0 0 David W Almy CEO/Ex Officio Director 255348 0 0 0 2040 0 6000 0 0 0 263388 0 0 0 Form 990, Part VI, Section A, line 6 The Association has five categories of members (Company, Individual, Government, Educator, Honorary and Student member). All members have voting rights except Student members. Form 990, Part VI, Section A, line 7a The members elect the board of directors. Form 990, Part VI, Section A, line 7b Members approve the Articles of Incorporation and may amend the Bylaws under certain circumstances. Form 990, Part VI, Section B, line 11 Form is prepared by independent accountant. Review of the Form 990 is a joint effort between the Executive Committee, the CEO and the staff to ensure accuracy, completeness and overall compliance. Any issues regarding accuracy, or completeness are corrected prior to filing of the Form 990. Form 990, Part VI, Section B, line 12c Any conflicts of interest are identified and monitored throughout the year and any deviations or concerns are brought to the Board of Directors's attention for further review and resolution. Form 990, Part VI, Section B, line 15a Compensation paid to the CEO is negotiated between the compensation committee of the Board of Directors and the CEO benchmarking against salary survey data. Such issues as base compensation and bonuses, if any, are determined at the time of the negotiations and included in the terms of the contract. Performance is reviewed on an annual basis by the Executive Committee and brought to the full Board for approval, to determine compliance and pay bonuses based upon that performance. Form 990, Part VI, Section C, line 19 Governing documents and the Association's conflict of interest policy are provided to interested parties upon request. The Organization's Articles and Bylaws are made available on the Organization's website. Financial statements are available upon request, provided the request is in writing and a reasonable amount of time allowed to gather the information and to deliver it to the requester. Form 990 is made available to all interested parties by request and by accessing the Guidestar Website. Form 990, Part XII, Line 2c The Association's Executive Committee assumes responsibility for oversight of the audit of its financial statements and selection of an independent accountant. The process is consistent with previous years.