2016-11-22T12:33:51-06:00 2016-06-30 910189318 Moss Adams LLP 4747 Executive Drive Suite 1300 San Diego CA 92121 990 2015-07-01 330123550 American Council on Exercise AMER 8582798227 4851 Paramount Drive San Diego CA 92123 Alex Mirnezam C.F.O. 8582798227 2016-11-21 1 Patricia J Mayer P00188643 8586271400 2015 2017-02-10 21:41:12Z alex mirnezam 4851 Paramount Drive San Diego CA 92123 25153494 0 X WWW.ACEFITNESS.COM X 1986 CA THE NONPROFIT ORGANIZATION AMERICAN COUNCIL ON EXERCISE (ACE) IS COMMITTED TO GETTING PEOPLE MOVING BY EDUCATING, CERTIFYING AND REPRESENTING MORE THAN 60,000 HEALTH AND FITNESS PROFESSIONALS WHILE INCREASING ACCESS TO UNBIASED, SCIENCE-BASED HEALTH AND FITNESS INFORMATION FOR BOTH CONSUMERS AND PROFESSIONALS. 13 12 92 31 1684 -1073 15293 4137 11486675 13550569 127530 114393 6875736 8404764 18505234 22073863 0 0 0 0 8291248 9375409 0 0 0 8526013 11122614 16817261 20498023 1687973 1575840 14926384 18535494 4311749 6501136 10614635 12034358 X OUR MISSION IS TO GET PEOPLE MOVING. 0 0 11369093 18945339 -CERTIFICATION: FEES CHARGED FOR TAKING CERTIFICATION EXAMINATIONS. OTHER EXPENSES INCLUDE EXAM DEVELOPMENT COSTS AND ITEM WRITING MEETINGS. -EDUCATIONAL MATERIALS AND TRAINING MANUALS: PUBLISHING AND SELLING VARIOUS EDUCATIONAL AND TRAINING MANUALS FOR EXERCISE PROFESSIONALS, AND RELATED SHIPPING AND HANDLING. -CONTINUING EDUCATION FEES: FEES RECEIVED FOR ONLINE AND IN PERSON EDUCATIONAL WORKSHOPS AND PROCESSING FEES FOR CONTINUING EDUCATION QUIZZES. 1680939 2801099 INSTRUCTOR RENEWAL FEES ARE RECEIVED FROM EXISTING PROFESSIONALS THAT RENEW THEIR CERTIFICAITON FOR AN ADDITIONAL TWO YEAR PERIOD. - OTHER PROGRAMS INCLUDE MEMBERSHIP FEES. CONTINUING EDUCATION PROVIDER LIST (LIST OF COMPANIES, INSTRUCTORS, ETC. THAT HAVE QUALIFIED UNDER GUIDELINES SET BY FOUNDATION & ADVISORY BOARD TO PROVIDE CONTINUING EDUCATION FOR INSTRUCTORS AND EDUCATIONAL TRAINING CLASSES. 3252462 17156 ACE CONTINUES TO PROVIDE THE PUBLIC WITH SCIENCE-BASED INFORMATION TO EDUCATE AND ENCOURAGE PEOLE FROM ALL WALKS OF LIFE TO ACHIEVE SUSTAINABLE, HEALTH CHANGE. WORKING ALONGSIDE OTHERS TO EXPAND COMMITMENT TO PHYSICAL ACTIVITY, ACE REMAINS COMMITTED TO EDUCATING FITNESS PROFESSIONALS AND RELATED WELLNESS EXPERTS ON SAFE AND EFFECTIVE PHYSICAL ACTIVITY, AND ENSURING PEOPLE HAVE ACCESS TO WELL QUALIFIED FITNESS PROFESSIONALS AND HEALTH COACHES. IN 2016, WE COMMISSIONED SEVERAL NEW RESEARCH STUDIES FROM UNIVERSITY DEPARTMENTS, AND WORKED TO ENHANCE PARTNERSHIPS THAT BROUGHT ATTENTION TO ACEFIT.COM, OUR ONLINE RESOURCE DEDICATED TO DELIVERING UNBIASED HEALTH AND FITNESS INFORMATION TO HELP PEOPLE GET ACTIVE, ESTABLISH HEALTHY BEHAVIORS AND LIVE THEIR MOST FIT LIVES. EDUCATIONACE CONTINUED TO PRODUCE AND DISSEMINATE UNBIASED HEALTH AND FITNESS INFORMATION THROUGH THE PUBLIC EDUCATION WEBSITE ACEFIT.COM, WHICH HAS BECOME AN ESTABLISHED RESOURCE FOR THE PUBLIC, PROVIDING COMPREHENSIVE, SCIENCE-BASED RESEARCH, TOOLS AND INSIGHTS. NEW EXPERT ARTICLES, RESEARCH STUDIES, INFORMATIVE VIDEOS, INFOGRAPHICS, AND OTHER CONTENT WAS PUBLISHED EACH WEEK AND THEN PROMOTED TO THE PUBLIC THROUGH ACE'S SOCIAL MEDIA CHANNELS AND OTHER PARTNER PLATFORMS. THE ACEFIT.COM SITE HAD A TOTAL OF 2,538,970 UNIQUE VISITORS THIS YEAR. ENGAGEMENTACE STAYED COMMITTED TO EDUCATING PROFESSIONALS THROUGH A ROBUST CONTENT STRATEGY ON THE ACEFITNESS.ORG THAT BROUGHT 4,946,700 UNIQUE WEBSITE VISITORS THIS YEAR. ACE ALSO CONTINUED TO ENHANCE ENGAGEMENT ON SOCIAL MEDIA BY INCREASING THE NUMBER OF FOLLOWERS AND INTRODUCING NEW, ENGAGING CONTENT LIKE VIDEOS, INFOGRAPHICS AND LIVE CHATS WITH ACE EXPERTS TO REACH AND EDUCATE AS BROADLY AS POSSIBLE. ACE CURRENTLY HAS OVER 260,000 FOLLOWERS ACROSS THREE DIFFERENT FACEBOOK PAGES DEDICATED TO EDUCATING PROFESSIONALS AND THE PUBLIC. RESEARCHIN 2015, ACE CONTINUED TO PROTECT THE PUBLIC BY BRINGING SOUND SCIENCETO HEALTH AND FITNESS TRENDS THROUGH A SERIES OF THIRD-PARTY, INDEPENDENT RESEARCH STUDIES. STUDIES EVALUATED POPULAR TRENDS SUCH AS STAND-UP PADDLEBOARDING, ULTIMATE FRISBEE, AND HIGH-INTENSITY INTERVAL TRAINING (HIIT), AS WELL AS THE EFFECTIVENESS OF POPULAR EXERCISE PRODUCTS INCLUDING ELEVATION TRAINING MASKS, TITIN WEIGHTED COMPRESSION SHIRTS . PARTNERSHIPSTHIS YEAR, ACE CONTINUED TO IDENTIFY AND WORK WITH LIKE-MINDED ORGANIZATIONS FROM ACROSS THE COUNTRY TO EXPAND AWARENESS OF THE BENEFITS OF PHYSICAL ACTIVITY AND CAPACITY OF OUR PROFESSION. BOTH ARE ESSENTIAL GOALS TO MOVE TOWARD THE WORLD WE ENVISION IN WHICH OBESITY AND OTHER PREVENTABLE LIFESTYLE DISEASES ARE ON THE DECLINE.IN FISCAL YEAR 2016, ACE PARTNERED WITH THE ACTIVE RVA FITNESS WARRIOR PROGRAM OF SPORTSBACKERS IN RICHMOND, VA. THE FITNESS WARRIOR PROGRAM TRAINS MEMBERS OF THE COMMUNITY WITH TALENT, PASSION, AND POTENTIAL TO BE PROFESSIONAL FITNESS INSTRUCTORS FOR RICHMOND'S COMMUNITIES WITH THE HIGHEST RATES OF CHRONIC DISEASE. ACE PROVIDED ENHANCED STUDY RESOURCES AND INTENSIVE INSTRUCTIONAL GUIDANCE TO PREPARE THE FITNESS WARRIORS FOR THE ACE GROUP FITNESS INSTRUCTOR EXAM. ACE AND GIRLTREK TEAMED UP IN FY2016 TO DEVELOP CERTIFIED GROUP FITNESS INSTRUCTORS WHO WILL LEAD FITNESS ACTIVITIES FOR WOMEN OF COLOR AMONG OTHERS. GIRLTREK IS A NATIONAL HEALTH MOVEMENT THAT ACTIVATES THOUSANDS OF BLACK WOMEN TO BE CHANGE MAKERS IN THEIR LIEVES AND COMMUNITIES. ACE SUPPORTED GIRLTREK PARTICIPANTS WITH COMMUNITY EMPOWERMENT SCHOLARSHIPS, WHICH INCLUDED AN ACE STUDY PROGRAM, INTENSTIVE INSTRUCTIONAL GUIDANCE, AND AN EXAM VOUCHER. ACE AND THE NATIONAL SENIOR GAMES ASSOCIATION (NSGA) PARTNERED TO BEGIN THE DEVELOPMENT OF RESOURCES AND TOOLS TO HELP AMERICANS OVER 50 YEARS OLD LEAD HEALTHY AND FIT LIVES. NSGA IS A 501(C)3, NON-PROFIT, CORPORATION DEDICATED TO PROMOTING HEALTHY AND ACTIVE LIFESTYLES FOR ATHLETES AGE 50 AND OVER, AND IS A RECOGNIZED MULTI-SPORT ORGANIZATION OF THE UNITED STATES OLYMPIC COMMITTEE. ACE AND YMCA OF USA TEAMED UP TO ENHANCE THEIR IMPACT ON COMMUNITY HEALTH. ACE DEVELOPED AND PROVIDED YMCA HEALTH AND WELLNESS PROFESSIONALS WITH A SERIES OF CUSTOMIZED EDUCATION AND TRAINING IN GROUP EXERCISE AND STRENGTH AND CONDITIONING TO COMPLEMENT THE Y'S METHOD FOR CONDUCTING HEALTH AND WELLNESS CLASSES. THE SERIES OF FOUNDATIONAL COURSES HELP TO ENSURE THAT Y PROFESSIONALS HAVE THE EDUCATION AND TOOLS TO SUPPORT PEOPLE IN ACHIEVING THEIR GOALS FOR HEALTH AND WELLBEING. ACE AND THE AMERICAN HEART ASSOCIATION/AMERICAN STROKE ASSOCIATION'S EMPOWERED TO SERVE MOVEMENT FORMED A PARTNERSHIP TO BETTER IMPACT HEALTH OUTCOMES IN MULTICULTURAL COMMUNITIES ACROSS THE COUNTRY. THE ORGANIZATIONS PLAN TO INTEGRATE THEIR SHARED INTEREST OF REDUCING OBESITY, HEART DISEASE/STROKE AND OTHER LIFESTYLE RELATED DISEASE THROUGH RAISING AWARENESS OF PREVENTATIVE HEALTH MEASURES THAT WILL HELP PEOPLE ACHIEVE MEANINGFUL CHANGES IN PHYSICAL ACTIVITY, NUTRITION, AND BEHAVIOR CHANGE. ADVOCACYENGAGING WITH AND SERVING AS A RESOURCE FOR POLICYMAKERS AT MUNICIPAL, STATE AND FEDERAL LEVELS HAS HELPED ACE CONVEY THE IMPORTANCE OF STRUCTURED, SUPERVISED PHYSICAL ACTIVITY AND EXPANSION OF THE HEALTHCARE CONTINUUM TO INCLUDE HIGHLY-QUALIFIED HEALTH COACHES AND FITNESS PROFESSIONALS. IN 2016, ACE CONTINUED TO GROW THEIR ADVOCACY PRESENCE IN 2016 BOTH WITHIN THE FITNESS INDUSTRY AS WELL WITH THOSE ADJACENT TO THE INDUSTRY SUCH AS CONSUMERS, LIKE MINDED ORGANIZATIONS ETC. UTILIZING BOTH FACE-TO-FACE AND ONLINE PUBLIC EFFORTS. OUR MESSAGES TO LEADERS, THE MEDIA, PROFESSIONALS AND CONSUMERS FOCUSED ON SUPPORTING VARIOUS POLICIES AS WELL AS A NEW PREVENTION-CENTERED SYSTEM OF CARE THAT WOULD HELP GROW AND EXPAND OPPORTUNITIES AND CAREER PATHS FOR THE HIGHLY-QUALIFIED HEALTH AND FITNESS PROFESSIONALS THAT ACE REPRESENTS. BY WORKING COLLABORATIVELY WITH THOUGHT LEADERS FROM WITHIN THE FITNESS INDUSTRY AND FROM OTHER ALLIED HEALTH PROFESSIONS, ACE HAS BEGUN TO BECOME A MUCH MORE RECOGNIZED AND SOUGHT UPON RESOURCE ON PHYSICAL ACTIVITY. 16302494 1 0 0 1 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 116 0 1 92 1 1 1 0 0 0 0 0 0 0 0 0 X 13 12 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 AL AK AR CA CO CT DC FL GA IL KS KY MD MA MI MN MS ME NV NH NJ NM NY NC ND OH OK OR PA RI SC TN UT VA WA WV WI X ALEX MIRNEZAM 8582798227 4851 PARAMOUNT DRIVE SAN DIEGO CA 92123 ARIANNE AMIRI Treasurer 2.00 X X 0 0 0 ASH HAYES EMERITUS Board Member 1.00 X 0 0 0 CINDY RATZLAFF BOARD MEMBER 2.00 X 0 0 0 deena margolis board MEMBER 2.00 X 0 0 0 JASON ALTMIRE Board Member 3.00 X 0 0 0 JOHN BRESLIN board member 2.00 X 0 0 0 john ellis vice chair 3.00 X X 0 0 0 kelly gray board member 2.00 X 0 0 0 kimberly Wells EMERITUS Board Member 1.00 X X 0 0 0 MICHELLE STANTEN secretary 2.00 X X 0 0 0 NANCEY TREVANIAN TSAI Chair 3.00 X X 0 0 0 SAMANTHA LINCOLN BOARD MEMBER 2.00 X 0 0 0 SCOTT GOUDESEUNE PRESIDENT & CEO 70.00 X X 468518 0 30753 scott murdoch Board Member 2.00 X 0 0 0 SHANNON FABLE board member 2.00 X 0 0 0 TONY RODRIGUEZ Board Member 2.00 X 0 0 0 ALEX MIRNEZAM CHIEF FINANCIAL OFFICER 65.00 X 369630 0 34878 CEDRIC BRYANT CHIEF SCIENCE OFFICER 60.00 X 321941 0 38922 AMANDA CASS Vice President of Finance 55.00 X 189025 0 13905 anthony wall DIRECTOR OF PROF. EDUCATION 40.00 X 139796 0 21885 David Fischer Director of Online Busines 45.00 X 166372 0 22373 GRAHAM MELSTRAND VP OF CORPORATE AFFAIRS 60.00 X 245604 0 14665 kerri o'brien EVP OF PRODUCT & BUS. DEV. 45.00 X 189509 0 9322 2090395 0 186703 19 0 1 0 CASTLE WORLDWIDE INC 900 PERIMETER PARK DRIVE SUITE G MORRISVILLE NC 27560 TEST ADMIN. SERVICES 1874702 IDEA 10455 Pacific Center Court san diego CA 92121 magazine publisher 1048328 FEDERAL EXPRESS PO BOX 7221 PASADENA CA 91109 SHIPPING & HANDLING 478843 HEALTHY LEARNING PO BOX 1828 MONTEREY CA 93942 PUBLISHER 287442 Walsworth Publishing Co PO Box 310287 Des Moines IA 50331 PUBLISHER 185762 5 4137 4137 CERTIFICATION FEES 900099 6108536 6108536 CONTINUING EDUCATION 900099 4623778 4623778 RENEWAL FEES 900099 2801099 2801099 consumer outreach 900099 17156 17156 13550569 106391 106391 190055 190055 941000 164 921186 11976 19814 -11812 8002 8002 10359494 2146469 8213025 8213025 ADVERTISING 541800 1684 1684 1684 22073863 21763594 1684 304448 1517283 499048 1018235 6553045 4832107 1720938 296532 208359 88173 458816 333946 124870 549733 429997 119736 14175 14175 591662 549478 42184 52936 49162 3774 3648654 3629524 19130 1256354 1217942 38412 186946 130862 56084 281831 249585 32246 543954 348847 195107 465571 256064 209507 171588 114932 56656 testing services 1749604 1749604 BAD DEBT 511725 511725 PROFESSIONAL DEVelOpmen 460728 272488 188240 MERCHANT FEES 452627 452627 734259 466197 268062 20498023 16302494 4195529 0 185 581 6010278 9305376 625601 1135469 411778 412949 1570248 1704037 6860065 4080985 3063505 2779080 3053278 2865574 191511 332428 14926384 18535494 1751287 2427751 2369740 3740600 190722 332785 4311749 6501136 X 10614635 12034358 10614635 12034358 14926384 18535494 1575840 -161117 5000 0 X 0 1 X 1 0 X 245 155 18404 15293 4137 38234 12793536 15178789 18113234 20076342 23910063 90071964 12793781 15178944 18131638 20091635 23914200 90110198 0 0 0 90110198 160362 131088 253610 306201 296446 1147707 160362 131088 253610 306201 296446 1147707 12954143 15310032 18385248 20397836 24210646 91257905 0.98740 0.98710 0.01260 0.01290 X 0 1 0 0 1 0 1 24937 0 0 24937 0 Part II-B, Line 1: The American Council on Exercise participated in advocacy efforts on health policy in the following areas in fiscal year 2016: -Federal policy that promotes or encouraging the adoption of healthy lifestyle behaviors -State and Federal policy that recognizes or regulates the exercise professional as health provider -Shared-use policy that promotes the use of open space for physical activity or professionally-led physical activity 1286883 1286883 3113744 2231516 882228 440822 269963 170859 649314 378913 270401 1369302 1200593 168709 2779080 deferred compensation payable 332785 332785 X 24074261 -161117 5000 2146469 1990352 22083909 -10046 -10046 22073863 22654538 2156515 2156515 20498023 0 20498023 Part X, Line 2: ACE is exempt from income taxes under Section 501(c)(3) of the Internal Revenue Code ("IRC") and Section 23701(d) of the California Revenue and Taxation Code, except to the extent of unrelated business taxable income as defined under IRC Sections 511 through 515. ACE had no unrecognized tax benefits or liabilities as of June 30, 2016 and 2015. ACE files an exempt organization return in the United States federal jurisdiction and with the Franchise Tax Board in the state of California. Part XI, Line 2d - Other Adjustments: COST OF GOODS SOLD 2,146,469. Part XI, Line 4b - Other Adjustments: Realized Loss on FIXED ASSETS -10,046. Part XII, Line 2d - Other Adjustments: COST OF GOODS SOLD 2,146,469. Realized Loss on FIXED ASSETS 10,046. X X X X X 0 0 0 0 0 0 0 1 0 SCOTT GOUDESEUNE PRESIDENT & CEO 374813 0 75705 0 18000 0 15124 0 15629 0 499271 0 0 0 ALEX MIRNEZAM CHIEF FINANCIAL OFFICER 298612 0 53018 0 18000 0 7080 0 27798 0 404508 0 0 0 CEDRIC BRYANT CHIEF SCIENCE OFFICER 254965 0 48976 0 18000 0 10100 0 28822 0 360863 0 0 0 AMANDA CASS Vice President of Finance 166916 0 9509 0 12600 0 2516 0 11389 0 202930 0 0 0 anthony wall DIRECTOR OF PROF. EDUCATION 122792 0 8004 0 9000 0 4556 0 17329 0 161681 0 0 0 David Fischer Director of Online Busines 150288 0 9334 0 6750 0 4999 0 17374 0 188745 0 0 0 GRAHAM MELSTRAND VP OF CORPORATE AFFAIRS 220120 0 11084 0 14400 0 6395 0 8270 0 260269 0 0 0 kerri o'brien EVP OF PRODUCT & BUS. DEV. 176924 0 5385 0 7200 0 5121 0 4201 0 198831 0 0 0 Part I, Line 7 SCHEDULE J, PART I, LINE 7: NON-FIXED PAYMENTS RECEIVED BY LISTED PERSONS ON SCHEDULE J, PART II REPRESENT DISCRETIONARY BONUSES BASED ON MEETING GOALS AND OBJECTIVES WHICH ARE SET BY THE COMPENSATION COMMITTEE AND APPROVED BY THE BOARD OF DIRECTORS. Christopher Goudeseune Child of President 156786 Compensation 0 0 0 Form 990, Part VI, Section B, line 11 THE FORM 990 IS REVIEWED INTERNALLY BY THE EXECUTIVE TEAM AND EXTERNALLY BY THE AUDIT COMMITTEE. THE FORM 990 IS MADE AVAILABLE TO THE BOARD OF DIRECTORS PRIOR TO SUBMISSION. Form 990, Part VI, Section B, line 12c All Board Members and ACE staff are required to annually complete a conflict of interest disclosure form. The Board reviews all Board member disclosures as well as the CEO and CFO. CEO and CFO review ACE employee disclosures. AT EACH BOARD MEETING, MEMBERS ARE REMINDED OF CONFLICT OF INTEREST POLICIES AND ASKED IF THEY ARE AWARE OF ANY CONFLICTS. IF A CONFLICT ARISES, THAT BOARD MEMBER CANNOT VOTE ON THE TRANSACTION. Form 990, Part VI, Section B, line 15 WITH RESPECT TO THE PRESIDENT AND OFFICERS (PRESIDENT, COO, CFO, CSO), A COMPENSATION ANALYSIS IS PERFORMED BY AN INDEPENDENT PARTY ANNUALLY WHICH TAKES MARKET DATA FROM SEVERAL PUBLISHED SURVEYS AND MARKET PRICES THE POSITIONS BASED ON JOB RESPONSIBILITIES AND CORPORATE INFORMATION. TOTAL COMPENSATION AND BENEFITS ARE INCLUDED IN THE REVIEW. THE COMPENSATION COMMITTEE REVIEWS THE REPORT AND MAKES RECOMMENDATIONS TO THE BOARD OF DIRECTORS. COMPENSATION IS APPROVED BY INDEPENDANT BOARD MEMBERS AND IS CONTEMPORANEOUSLY DOCUMENTED. THIS PROCESS WAS LAST DONE JUNE 2016 DURING THE ANNUAL BOARD MEETING. A COMPENSATION ANALYSIS IS PERFORMED BY AN INDEPENDENT PARTY ANNUALLY WHICH TAKES MARKET DATA FROM SEVERAL PUBLISHED SURVEYS AND MARKET PRICES ALL OF OUR STAFF INCLUDING KEY EMPLOYEE POSITIONS BASED ON JOB RESPONSIBILITIES AND CORPORATE INFORMATION. THE CFO AND PRESIDENT REVIEW THE REPORT AND MAKES RECOMMENDATIONS TO THE BOARD OF DIRECTORS. COMPENSATION FOR KEY EMPLOYEES AND STAFF ARE APPROVED DURING THE BUDGETED PROCESS BY INDEPEDENT BOARD MEMBERS AND IS CONTEMPORANEOUSLY DOCUMENTED. THIS PROCESS WAS LAST DONE IN JUNE 2016 DURING THE ANNUAL BOARD MEETING. Form 990, Part VI, Section C, line 19 Governing documents and conflict of interest policy are Available upon request. Financial statements are available on the organization's website. STATEMENT WITH REGARD TO FUNDRAISING EXPENSE: THIS ORGANIZATION RECEIVES THE MAJORITY OF ITS INCOME FROM PROGRAM SERVICES, THUS, THE ORGANIZATION DOES NOT INCUR FUNDRAISING EXPENSES.