2025-02-12T14:29:32-08:00 2024-03-31 883279586 Hiep Pham CPA Inc 41041 Trimboli Way 1926 Fremont CA 94538 990 2023-04-01 451611066 The Representation Project REPR 4152334060 5716 Folsom Blvd 155 Sacramento CA 95819 Holly Martinez Executive Director 4152334060 2024-05-14 true true Hiep Pham P01346204 5107897736 2025-02-12 2023 2025-03-06 01:10:19Z Holly Martinez 5716 Folsom Blvd 155 Sacramento CA 95819 1704981 false X www.therepproject.org X 2011 CA The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. Were committed to building a thriving and inclusive society through films, education, and social activism. 9 9 9 10 0 0 1105843 1491325 131229 103191 246 215 16821 -106024 1254139 1488707 0 0 839424 969406 0 153691 414035 507834 1253459 1477240 680 11467 661120 713173 119506 160092 541614 553081 The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. Were committed to building a thriving and inclusive society through films, education, and social activism. false false 604814 0 103191 Social Action Campaigns and Distribution: The Representation Project engages in active online outreach to shift the broader culture. Our weekly action alerts, a short message from the organization about issues pertaining to the mission, launched in 2013. Currently, over 100,000 people have signed up to receive a weekly action alert that features the latest research on intersectional gender issues, recommendations for positive media book reviews, film reviews, and compelling analyses of current policy topics related to gender justice. The Representation Project currently has social media handles on Facebook, Instagram, LinkedIn and Threads. The Representation Projects social action campaigns use online organizing strategies to raise consciousness and shift the attitudes and behaviors of individuals and communities worldwide so as to transform culture. The Representation Project partners with national, international, and community organizations to challenge the status quo on gender and its intersections with race, class, age, sexual orientation, and circumstance. The Representation Project creates and disseminates its messages through education and online communications, mainstream publications, media appearances, speaking engagements, viral videos, and social media campaigns. Campaigns provide people with the tools to use their voice and consumer power to challenge and dramatically change the way gender roles are portrayed in advertising, media, and mainstream culture. 424497 0 0 Youth Programs: The Representation Project launched youth programs in 2017 to broaden the impact of its work in the lives of young people. The Youth Media Lab is an online space where 1,300 young people ages 14 to 24 learn how to create different media types (e.g., films, podcasts, blogs, etc.) and share their work with other young content creators for feedback. The Youth Media Academy is an intensive program that trains high school students in filmmaking. Participants make a short film - from concept to storyboarding, filming, and editing - while learning about gender justice issues. The organization has hosted youth summits to inspire young people and empower them to create a world free of gender stereotypes and norms. These summits have provided hands-on training to 600+ young people ages 14 to 24. In 2024, the organization launched the pilot of its peer-to-peer gender equity training program. The curriculum includes eight modules designed for high school and college students to challenge harmful gender norms and stereotypes. 229758 0 0 Film: The Representation Projects first film, Miss Representation, exposes the ways in which mainstream media representations of girls and women contribute to the underrepresentation of women in positions of power and influence. The second film, The Mask You Live In, explores how Americas narrow definition of masculinity is harming our boys, men, and society at large. The third film, The Great American Lie, examines how Americas upside-down value system--built on the extreme masculine ideals of dominance, control, and aggression--has glorified money, power, and rugged individualism, institutionalizing inequality, and undermining the ability of most Americans to achieve the American dream. The fourth film, Fair Play, looks at how the gender gap in domestic and care work in the home places an undue burden on women and harms children, families, and society. Fair Play comes with a comprehensive curriculum for high school and college students that equips them to effectively address sexism in the home. The organization is currently in production of Miss Representation: The Revolution a powerful follow-up to Miss Representation, and will be released in 2025. Miss Representation: The Revolution exposes tech-facilitated gender-based violence and addresses the growing backlash against womens progress, mental health, and agency. In addition to the distribution of the films, The Representation Project offers age-appropriate curricula that provide youth with the opportunity to explore and apply the concepts presented in the films. Tailored curricula are designed to engage youth at different stages of development through hands-on activities and guided discussions. 1259069 true true false false false false false false false false false false false false true false false false false false false false false false true false false false false true false false false false false true false false false false false false false false false false false true 20 0 9 true false false false false false true true false false false false X 9 9 false false false false false false false true true false false true true true true true true true true false CA X X Debra Garber 4152334060 5716 Folsom Blvd 155 Sacramento CA 95819 Joanna Rees Co-Chair 2.00 X X 0 0 0 Brenda Robinson Co-Chair 2.00 X X 0 0 0 Mollie Ricker Treasurer 1.00 X X 0 0 0 Kat Gordon Secretary 1.00 X X 0 0 0 Susan Boster Board Member 1.00 X 0 0 0 Brian Brokaw Board Member 1.00 X 0 0 0 Anna Malaika Tubbs Board Member 1.00 X 0 0 0 Emily Liu Foy Board Member 1.00 X 0 0 0 Jennifer Siebel Newsom Founder & CCO 40.00 X X 150000 0 0 Caroline Heldman Executive Director 40.00 X 150000 0 0 Debra Garber CFO & COO 40.00 X 131942 0 0 431942 0 0 3 false false true Girls Club Entertainment LLC 1017 L St 779 Sacramento CA 95814 Writer/Producer/Director 150000 1 488698 1002627 1491325 Film Sales 711190 103191 0 103191 103191 215 0 215 110250 488698 216274 -106024 0 -106024 1488707 0 0 -2618 431942 365722 27366 38854 422275 357538 26753 37984 46607 39462 2953 4192 68582 58068 4345 6169 1474 1069 184 221 92413 57413 0 35000 7805 5706 954 1145 10564 1702 0 8862 21959 17733 1921 2305 Film Program Expenses 329781 329781 0 0 Campaigns and Communications 14845 14845 0 0 Licenses and Fees 1312 808 4 500 Distribution 9222 9222 0 0 18459 0 0 18459 1477240 1259069 64480 153691 324538 349267 228803 229018 84764 113502 23015 21386 661120 713173 69506 110092 50000 50000 119506 160092 X 541614 553081 541614 553081 661120 713173 11467 X false false false X 0 0 1054946 708987 836947 1110843 1491325 5203048 203470 257448 181570 131229 103191 876908 0 0 1258416 966435 1018517 1242072 1594516 6079956 450000 420035 80000 21000 971035 0 450000 420035 80000 21000 971035 5108921 1247 1247 365 246 215 3320 1247 1247 365 246 215 3320 6083276 0.83980 0.76680 0.00050 0.00070 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED Note Payable 50000 50000 Flip the Script 598948 488698 110250 216274 None 598948 488698 110250 216274 216274 -106024 false false false false false false false false false Jennifer Siebel Newsom 150000 0 0 0 0 0 0 0 0 0 150000 0 0 0 Pt I Line 3 To establish the compensation of the organizations key executives, the Board of Directors conducts a compensation survey or study. Executive compensation is approved by the Board of Directors. Girls Club Entertainment LLC See Part V 150000 See Part V false Part IV, line (1)(b) Relationship: Jennifer Siebel Newsom is the founder and Chief Creative Officer (CCO) of The Representation Project. Girls Club Entertainment LLC (GCE), a single member LLC, is owned by Jennifer Siebel Newsom. Part IV, line (1)(d) Description of Transaction: Newsom is the writer, director and producer of Miss Representation, The Mask You Live In, The Great American Lie and Fair Play. GCE owns the copyright to Miss Representation and has licensed the film to The Representation Project for a minimum 7-year period for the purpose of providing distribution rights and public performance rights to screening hosts. Costs incurred by GCE for production purposes, including the writer/director/producer fee, were reimbursed by The Representation Project. Pt VI, Line 11b Form 990 is reviewed by the Board Treasurer and the signing officer and distributed to the entire Board prior to signing. Pt VI, Line 12c Any questions of potential conflict of interest are evaluated and resolved by the Board as they arise. Pt VI, Line 15a The Representation Projects Board of Directors has established an Executive Committee, comprised of the Board Officers, whose responsibilities include reviewing and approving compensation for the Executive Director and other top managers. This committee shall obtain and rely upon appropriate data as to comparability prior to approving the terms of compensation. Pt VI, Line 15b The Representation Projects Board of Directors has established an Executive Committee, comprised of the Board Officers, whose responsibilities include reviewing and approving compensation for the Executive Director and other top managers. This committee shall obtain and rely upon appropriate data as to comparability prior to approving the terms of compensation. Pt VI, Line 19 Documents are available to the public on the organizations website and by request.