2025-10-31T17:16:24-05:00 2025-06-30 420714325 RSM US LLP 1001 WATER ST STE 500 TAMPA FL 33602 990 2024-07-01 911956621 TRUTH INITIATIVE FOUNDATION TRUT 2024545555 900 G STREET NW 4TH FL WASHINGTON DC 20001 YI TANG CFIO 2024545555 2025-10-30 1 1 KRISTEN BARNETT P01234578 8133162300 2025-10-30 2024 2025-03-06 01:10:19Z TRUTH INITIATIVE KATHLEEN CROSBY 900 G STREET NW 4TH FL WASHINGTON DC 20001 274199436 0 X TRUTHINITIATIVE.ORG X 1999 DE TRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE. 11 11 204 264 2196461 0 5075795 9119126 1491288 1816725 66577404 34051722 124 8000000 73144611 52987573 1448704 1347753 0 0 26552030 28685227 61140 140160 1468390 79280337 79548401 107342211 109721541 -34197600 -56733968 711724975 676326896 107974360 100136676 603750615 576190220 X TRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE. THE PURPOSES FOR WHICH THE FOUNDATION IS FORMED ARE TO SUPPORT (1) THE STUDY OF AND PROGRAMS TO REDUCE YOUTH TOBACCO PRODUCT USAGE & YOUTH SUBSTANCE (CONT. ON SCH O)ABUSE IN THE STATES AND (2) THE STUDY OF AND EDUCATIONAL PROGRAMS TO PREVENT DISEASES ASSOCIATED WITH THE USE OF TOBACCO PRODUCTS IN THE STATES. 0 0 68081384 250554 YOUTH AND YOUNG ADULT PUBLIC EDUCATION: TRUTH INITIATIVE'S PUBLIC HEALTH EDUCATION CAMPAIGN TRUTH HAS BEEN A LEADING DRIVER IN REDUCING YOUTH AND YOUNG ADULT TOBACCO USE FOR TWO DECADES. THE TRUTH CAMPAIGN SEEKS TO PREVENT YOUTH AND YOUNG ADULTS FROM STARTING TO USE NICOTINE AND TO HELP THOSE WHO BECOME ADDICTED TO QUIT THROUGH PUBLIC SERVICE ADS, INFLUENCERS, SOCIAL MEDIA AND ON-THE-GROUND EVENTS. CAMPAIGN IMPACT AND THE COST EFFECTIVENESS OF THE CAMPAIGN HAS BEEN PROVEN IN MULTIPLE PUBLISHED STUDIES. STARTING IN DECEMBER 2024, TRUTH INITIATIVE FOCUSED ON BUILDING AWARENESS OF ITS EX PROGRAM DIGITAL CESSATION PROGRAM, GIVING YOUNG PEOPLE A 40% BETTER CHANCE OF QUITTING NICOTINE. IN FY25, 240K PEOPLE ENROLLED IN EX PROGRAM TO HELP THEM QUIT, INCLUSIVE OF OVER 150K YOUNG ADULTS (AGES 18-24). THE CAMPAIGNS CONTINUE TO REACH MILLIONS OF YOUNG PEOPLE AND AFFECT THEIR ATTITUDES ABOUT SMOKING, VAPING AND THEIR INTENTIONS TO USE NICOTINE AS WELL AS HELPING HUNDREDS OF THOUSANDS OF YOUNG PEOPLE QUIT USING NICOTINE. 10420923 470420 358303 RESEARCH POLICY AND PRACTICE:TRUTH INITIATIVE IS A LEADER IN TOBACCO CONTROL RESEARCH AND POLICY WITH A STRONG TEAM OF RESEARCH SCIENTISTS IN OUR SCHROEDER INSTITUTE FOR TOBACCO RESEARCH AND POLICY STUDIES AND A DEDICATED TEAM OF POLICY PROFESSIONALS WHO PARTICIPATE IN THE ONGOING DISCUSSION AROUND THE BEST APPROACHES FOR REDUCING TOBACCO RELATED DEATH AND DISEASE. SCHROEDER INSTITUTE SCIENTISTS PRODUCE PEER-REVIEWED PAPERS ON ISSUES RELATED TO TOBACCO CONTROL AND PREVENTION, SPEAK AT NATIONAL AND LOCAL CONFERENCES, AND ALONG WITH OUR POLICY TEAM CREATE A SUITE OF RESOURCES AND GUIDANCE ON ISSUES FROM E-CIGARETTES, TO TOBACCO IMAGERY ON SCREENS TO TOBACCO INDUSTRY MARKETING TACTICS FOR USE BY TOBACCO CONTROL PROFESSIONALS AT BOTH THE LOCAL AND NATIONAL LEVEL. OUR POLICY TEAM REGULARLY WEIGHS IN ON FEDERAL REGULATORY APPROACHES TO TOBACCO CONTROL VIA FORMAL COMMENTS AND LETTERS TO FDA AND OTHER FEDERAL AGENCIES. 9147658 1458422 TOBACCO CESSATION INNOVATIONS: TRUTH INITIATIVE'S INNOVATIONS CENTER BUILDS AND DEPLOYS SCALABLE AND SUSTAINABLE DIGITAL TOBACCO CESSATION INTERVENTIONS. OUR PROGRAMS HAVE SERVED MILLIONS OF TOBACCO USERS AGES 13+ ACROSS THE U.S. OVER THE PAST 15+ YEARS. ENTERPRISE VERSIONS OF OUR PROGRAMS EXTEND OUR PUBLIC HEALTH IMPACT THROUGH STRATEGIC PARTNERSHIPS WITH EMPLOYERS, HEALTH PLANS, AND HEALTH SYSTEMS AND GENERATES REVENUE TO SUPPORT THE MISSION DRIVEN WORK OF THE FOUNDATION. THE INNOVATIONS CENTER IS INTERNATIONALLY RECOGNIZED FOR ITS RIGOROUS RESEARCH ON DIGITAL INTERVENTIONS FOR TOBACCO CESSATION AND ITS FIELD-LEADING CONTRIBUTIONS TO THE ACADEMIC LITERATURE. 4808710 626779 ENGAGEMENT, ACTIVISM AND PARTNERSHIPS:ENGAGEMENT, ACTIVISM AND PARTNERSHIPS RECRUITS, EDUCATES, AND MOBILIZES YOUNG PEOPLE, TO TAKE ACTION ON SMOKING, VAPING, AND NICOTINE ON BEHALF OF TRUTH'S POLICY PRIORITIES. WE ENGAGE HIGH SCHOOL AND COLLEGE STUDENT LEADERS TO EDUCATE DECISION-MAKERS AT THE COMMUNITY, STATE, AND NATIONAL LEVEL ABOUT THE IMPACT VAPING HAS ON YOUNG PEOPLE.THROUGH ON-THE-GROUND ACTIVISM AND LEADERSHIP TRAINING PROGRAMS, TRUTH INITIATIVE EQUIPS YOUTH TO LEAD CHANGE IN THEIR COMMUNITIES. ON COLLEGE CAMPUSES, WE ENGAGE STUDENTS TO EDUCATE THEIR PEERS ABOUT CESSATION, ADVOCATE FOR TOBACCO-FREE ENVIRONMENTS, AND HELP ENSURE THEIR SCHOOLS REMAIN TOBACCO-FREE. TRUTH INITIATIVE ALSO PARTNERS WITH COLLEGES, UNIVERSITIES, AND STUDENT LEADERS TO IMPLEMENT SUSTAINABLE, CAMPUS-WIDE TOBACCO-FREE POLICIES.IN ADDITION, WE WORK WITH SCHOOLS TO EDUCATE STUDENTS ABOUT THE DANGERS OF NICOTINE, CANNABIS, AND OPIOID MISUSE THROUGH TRUTH INITIATIVE'S EVIDENCE-BASED HIGH SCHOOL AND MIDDLE SCHOOL CURRICULUM, VAPING: KNOW THE TRUTH, AS WELL AS THE PRESCRIPTION DRUG SAFETY: KNOW THE TRUTH PROGRAM. THESE CURRICULA EMPOWER YOUNG PEOPLE WITH THE KNOWLEDGE AND SKILLS TO RESIST HARMFUL SUBSTANCES AND MAKE INFORMED CHOICES. 4808710 626779 92458675 1 1 0 0 0 0 0 0 0 0 1 1 0 0 1 1 1 0 0 0 1 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 X 122 0 1 204 1 1 0 1 EG TW BA 0 0 0 0 0 0 0 0 0 0 X 11 11 0 0 0 0 0 1 0 1 1 0 0 1 1 1 1 1 1 1 1 0 AK AL AR CA FL GA HI IL KS KY MA MD MI MS MN NC NJ NH NM NY OK OR PA RI SC TN UT VA WI WV X X YI TANG CFIO 2024545555 900 G STREET NW 4TH FL WASHINGTON DC 20001 HON MIKE MOORE CHAIR 6.00 X X 0 0 0 NANCY BROWN VICE CHAIR 6.00 X X 0 0 0 HON SPENCER J COX TREASURER 6.00 X X 0 0 0 AMBASSADOR ERTHARIN COUSIN DIRECTOR 5.00 X 0 0 0 MARY T BASSETT MD MPH DIRECTOR 5.00 X 0 0 0 HON JAMES DUNNIGAN DIRECTOR 5.00 X 0 0 0 HOWARD K KOH MD MPH DIRECTOR 5.00 X 0 0 0 HON MARTIN JACKLEY DIRECTOR 5.00 X 0 0 0 JANET T MILLS DIRECTOR 5.00 X 0 0 0 STEVE OYER DIRECTOR 5.00 X 0 0 0 HON CARLOYN B JACKSON DIRECTOR 5.00 X 0 0 0 HON RAUL TORREZ DIRECTOR 5.00 X 0 0 0 KATHLEEN CROSBY PRESIDENT & CEO 37.50 X 626206 0 180001 ANTHONY T O'TOOLE EVP/CFIO 37.50 X 624914 0 175849 ROBERT FALK CORP. SEC./CHIEF LEGAL & REG. AFFAIRS 37.50 X 421855 0 86362 ANNA SPRIGGS COO 37.50 X 378781 0 97196 ELIZABETH KENNY CHIEF MKTG & STRATEGY OFFICER 37.50 X 457669 0 86238 PATRICIA KENNEY CHIEF COMMUNICATIONS OFFICER 37.50 X 368313 0 102152 BARBARA SCHILLO CHIEF RESEARCH OFFICER 37.50 X 353762 0 92985 AMANDA GRAHAM CHIEF OF INNOVATIONS 37.50 X 388220 0 78564 AMY TAYLOR CHIEF DEV. & PARTNERSHIPS OFFICER 37.50 X 370492 0 97940 RALPH LOGAN SENIOR VICE PRESIDENT, MARKETING 37.50 X 362969 0 60415 4353181 0 1057702 61 0 1 0 MEDIABRANDS WORLDWIDE INC 909 THIRD AVENUE 23RD FLOOR NEW YORK NY 10022 MARKETING 14318544 GALE PARTNERS LLC ONE WORLD TRADE CENTER FLOOR 67 NEW YORK NY 10007 MARKETING 6941103 GOOGLE LLC 1600 AMPHITHEATRE PKWY MOUNTAIN VIEW CA 94043 MARKETING 6802542 MOJO HOUSE HOLDINGS LLC 8383 WILSHIRE BLVD 1000 BEVERLY HILLS CA 90211 MARKETING 5928633 TIKTOK INC 5800 BRISTOL PARKWAY 100 CULVER CITY CA 90230 MARKETING 4979660 46 579527 8539599 9119126 SALE OF EX SERVICES 900099 1458422 1458422 CONTRACT SERVICE REV 900099 358303 358303 1816725 13365436 2196461 11168975 241564000 334149 221184013 27850 20379987 306299 20686286 20686286 SETTLEMENT 900099 8000000 8000000 8000000 52987573 1816725 2196461 39855261 X 1337753 1337753 10000 10000 3083189 935071 2148118 19295292 14770418 3834426 690448 1925920 1588796 268351 68773 2796113 2107023 595660 93430 1584713 1134358 400355 50000 254868 12482 242386 310583 310583 140160 140160 3032896 3032896 65708926 64509579 1003880 195467 161925 155316 5467 1142 165734 65483 100233 18 1929857 1676393 225464 28000 1967690 1967690 453992 337832 90116 26044 491158 364218 120646 6294 2682911 2682911 585767 21513 533143 31111 457944 85069 372875 INCOME TAX EXPENSE 717108 717108 EMPLOYEE MORALE 239473 39084 199056 1333 OTHER EXPENSES 221513 92475 129038 DUES AND SUBSCRIPTIONS 166056 128583 36065 1408 3087229 -3221991 134762 109721541 92458675 15794476 1468390 500 500 99441131 87393543 207101 354974 3506047 6149095 4034 5676 5676 1572757 1922113 14534355 11100538 1337963 3433817 160470677 194879280 440289608 372845452 4893515 9338412 711724975 676326896 10295672 12120790 918975 713881 96759713 87302005 107974360 100136676 X 603750615 576190220 603750615 576190220 711724975 676326896 -56733968 29173573 0 X X 0 1 X 1 0 X 5033285 7379137 3485935 5075795 9119126 30093278 5033285 7379137 3485935 5075795 9119126 30093278 30093278 12324845 19376575 16909959 16159880 11168975 75940234 2925374 3070982 1037609 1936313 8970278 2615000 8000000 10615000 125618790 5858271 0.23960 0.20640 X SEE SCHEDULE O SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME: SETTLEMENT - 2022 AMOUNT: $ 2,615,000. 2024 AMOUNT: $ 8,000,000. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 4377081 3816778 560303 3614259 942986 2671273 6543015 6340774 202241 3433817 COMMINGLED/COMMON TRUST FUNDS 159576787 F HEDGE FUNDS 19804522 F PRIVATE EQUITY FUNDS 144240258 F 1420372-ROYALTY PHARMA PLC SHS CL A (RPRX) 49223885 F 372845452 DEFERRED COMPENSATION 2063230 LINE OF CREDIT 70000000 REFUNDABLE ADVANCES 3978030 OPERATING LEASE LIABILITY 11260745 87302005 X 79156103 29173576 29173576 49982527 3032896 -27850 3005046 52987573 106716495 27850 27850 106688645 3032896 3032896 109721541 PART X, LINE 2: TRUTH INITIATIVE IS GENERALLY EXEMPT FROM FEDERAL INCOME TAX UNDER INTERNAL REVENUE CODE (IRC) SECTION 501(C)(3). IN ADDITION, TRUTH INITIATIVE HAS BEEN CLASSIFIED AS AN ORGANIZATION THAT IS NOT A PRIVATE FOUNDATION. INCOME, WHICH IS NOT RELATED TO ITS EXEMPT PURPOSES, LESS APPLICABLE DEDUCTIONS, IS SUBJECT TO FEDERAL AND STATE CORPORATE INCOME TAXES. TRUTH INITIATIVE FOLLOWS THE ACCOUNTING STANDARD ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES, WHICH ADDRESSES THE DETERMINATION OF WHETHER TAX BENEFITS CLAIMED OR EXPECTED TO BE CLAIMED ON A TAX RETURN SHOULD BE RECORDED IN THE FINANCIAL STATEMENTS. UNDER THIS GUIDANCE, TRUTH INITIATIVE MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. THE TAX BENEFITS RECOGNIZED IN THE FINANCIAL STATEMENTS FROM SUCH A POSITION ARE MEASURED BASED ON THE LARGEST BENEFIT THAT HAS A GREATER THAN 50% LIKELIHOOD OF BEING REALIZED UPON ULTIMATE SETTLEMENT. THE GUIDANCE ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES ALSO ADDRESSES DE RECOGNITION, CLASSIFICATION, INTEREST, PENALTIES ON INCOME TAXES AND ACCOUNTING IN INTERIM PERIODS. MANAGEMENT EVALUATED TRUTH INITIATIVE'S TAX POSITIONS AND CONCLUDED THAT TRUTH INITIATIVE HAD TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS TO COMPLY WITH THE PROVISIONS OF THE GUIDANCE FOR ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES. PART XI, LINE 4B - OTHER ADJUSTMENTS: LOSS ON DISPOSAL REPORTED ON PART VIII, LINE 7C -27,850. PART XII, LINE 2D - OTHER ADJUSTMENTS: LOSS ON DISPOSAL REPORTED ON PART VIII, LINE 7C 27,850. EAST ASIA AND THE PACIFIC 0 0 INVESTMENTS 3990774 EUROPE (INCLUDING ICELAND & GREENLAND) 0 0 INVESTMENTS 11411644 NORTH AMERICA 0 0 INVESTMENTS 1190177 0 0 0 0 0 0 16592595 0 16592595 1 0 0 0 1 0 X X X X X X 1 CHRISTINE NEAL 907 LINSLADE STREET GAITHERSBURG MD 20878 CONSULTING FOR FUNDRAISING STRATEGY 0 0 27360 -27360 SOCIAL CAPITAL 980 N MICHIGAN AVE STE1570 CHICAGO IL 60611 CONSULTING FOR FUNDRAISING STRATEGY 0 0 112800 -112800 140160 -140160 AL AK AZ AR CA CO CT DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY DC 1 CAMPAIGN FOR TOBACCO FREE KIDS 1400 I STREET NW SUITE 1200 WASHINGTON DC 20005 521969967 501(C)(3) 751663 0 STRATEGIC ALLIANCE GRANTS TOBACCO FREE PORTFOLIOS FOUNDATION 155 EAST 44TH ST 6TH FLOOR STE34 NEW YORK NY 10017 843103450 501(C)(3) 200000 0 STRATEGIC ALLIANCE GRANTS UNIVERSITY OF CALIFORNIA SAN FRANCISCO 1855 FOLSOM STREET SUITE 425 SAN FRANCISCO CA 94143 946036493 501(C)(3) 13866 0 STRATEGIC ALLIANCE GRANTS BUCKS COUNTY COMMUNITY COLLEGE 275 SWAMP ROAD NEWTOWN PA 18940 222456105 501(C)(3) 5973 0 COMMUNITY AND YOUTH ENGAGEMENT GRANTS AUSTIN PEAY STATE UNIVERSITY 601 COLLEGE STREET PO BOX 4444 CLARKSVILLE TN 37044 620646576 501(C)(3) 6588 0 COMMUNITY AND YOUTH ENGAGEMENT GRANTS LOUISIANA COLLEGE 1140 COLLEGE DRIVE PINEVILLE LA 71359 720467515 501(C)(3) 8444 0 COMMUNITY AND YOUTH ENGAGEMENT GRANTS MANHATTAN COLLEGE 4513 MANHATTAN COLLEGE PKWY MIGUEL 100 RIVERDALE NY 10471 131740468 501(C)(3) 11268 0 COMMUNITY AND YOUTH ENGAGEMENT GRANTS ROGER WILLIAMS UNIVERSITY 1 OLD FERRY ROAD BRISTOL RI 02809 050277222 501(C)(3) 14476 0 COMMUNITY AND YOUTH ENGAGEMENT GRANTS SOUTHERN METHODIST UNIVERSITY 3140 DYER STREET MS261 DALLAS TX 75275 750800689 501(C)(3) 6326 0 COMMUNITY AND YOUTH ENGAGEMENT GRANTS STOCKTON UNIVERSITY 101 VERA KING FERRIS DRIVE GALLOWAY NJ 08205 222832788 501(C)(3) 7560 0 COMMUNITY AND YOUTH ENGAGEMENT GRANTS NEVADA STATE UNIVERSITY 1300 NEVADA STATE DRIVE HENDERSON NV 89002 886000024 501(C)(3) 5531 0 COMMUNITY AND YOUTH ENGAGEMENT GRANTS TRUSTEES OF COLUMBIA UNIVERSITY 615 W 131ST STREET 6TH FLOOR MC 4328 NEW YORK NY 10027 135598093 501(C)(3) 10584 0 COMMUNITY AND YOUTH ENGAGEMENT GRANTS UNIVERSITY OF WISCONSIN-MADISON 333 EAST CAMPUS MALL MADISON WI 53715 391805963 501(C)(3) 9494 0 COMMUNITY AND YOUTH ENGAGEMENT GRANTS LATIN AMERICAN YOUTH CENTER INC 1419 COLUMBIA RD NW WASHINGTON DC 20009 521023074 501(C)(3) 24948 0 NON-FEDERAL SUBAWARDS PLANNED PARENTHOOD OF METROPOLITAN WASHINGTON DC INC 1225 4TH STREET NE WASHINGTON DC 20002 530204621 501(C)(3) 25000 0 NON-FEDERAL SUBAWARDS NATIONAL CAPITAL COALITION TO PREVENT UNDERAGE DRINKING 5335 WISCONSIN AVENUE NW STE 440 WASHINGTON DC 20015 562436821 501(C)(3) 23331 0 NON-FEDERAL SUBAWARDS CAPITAL PRIDE ALLIANCE INC 2000 14TH ST NW STE 105 WASHINGTON DC 20009 261763254 501(C)(3) 50000 0 WORLD PRIDE SPONSORSHIP - HUMAN RIGHTS CONFERENCE 1640 SOCIETY THE GREEN SUITE 300 DOVER DE 19901 464554625 501(C)(3) 25000 0 SPONSORSHIP MINDFUL PHILANTHROPY 120 21ST STREET 503 PHILADELPHIA PA 19103 850838359 501(C)(3) 25000 0 2024 ACTIVATE SUMMIT SPONSORSHIP FAMILY OFFICE UNIVERSITY NETWORK 7051 LINCOLN PARK WAY SW UNIT B SEATTLE WA 98136 922461277 501(C)(3) 40000 0 DONATION AND CONFERENCE RESCUE THE BEHAVIOR CHANGE AGENCY 2437 MORENA BLVD SAN DIEGO CA 92110 611515237 15000 0 AGENTS OF CHANGE SUMMIT BET MEDIA GROUP (PARAMOUNT GLOBAL) 1515 BROADWAY 50TH FLOOR NEW YORK NY 10036 042949533 15000 0 BET BLACK & ICONIC SOIREE SPONSORSHIP SOCIETY FOR RESEARCH ON NICOTINE AND TOBACCO 2424 AMERICAN LANE MADISON WI 53704 521906424 501(C)(3) 12000 0 HEALTH EQUITY NETWORK EVENT SOCIETY OF BEHAVIORAL MEDICINE 555 E WELLS STREET STE 1100 MILWAUKEE WI 53202 132984912 501(C)(3) 6600 0 SBM SPONSORSHIP 22 2 FELLOWSHIP/SCHOLARSHIP 2 10000 PART I, LINE 2: EACH GRANT CONTRACT IS EXECUTED BY THE GRANTS DEPARTMENT AND MONITORED BY A TRUTH INITIATIVE ASSIGNED PROGRAM OFFICER (PO) UNTIL CLOSED. MONITORING CONSISTS OF PERIODIC COMMUNICATION BETWEEN THE PO AND THE GRANTEE, AS WELL AS TECHNICAL ASSISTANCE AND SITE VISITS AS NEEDED. PO'S ARE ALSO RESPONSIBLE FOR ENSURING THAT THE REPORTING OF GRANT EXPENDITURES AND DELIVERABLES MEET COMPLIANCE STANDARDS SET BY TRUTH INITIATIVE. EACH GRANT CONTRACT HAS A SCHEDULE OF REPORTING REQUIREMENTS. GRANTEES ARE REQUIRED TO SUBMIT EXPENSE REPORTS WHICH ARE REVIEWED BY THE PO FOR CONSISTENCY WITH THE APPROVED BUDGET AND/OR CERTIFY GRANT EXPENDITURES IN ACCORDANCE WITH THE APPROVED BUDGET. THE NARRATIVE REPORTING REQUIREMENTS ON THE DELIVERABLE ACTIVITIES VARIES ACCORDING TO THE GRANTEE AND FUNDING INITIATIVE. MINIMALLY, ALL GRANTEES ARE REQUIRED TO SUBMIT A FINAL REPORT ON PROGRAM ACTIVITIES. FEDERAL SUBAWARD GRANTS ARE EXECUTED AND MONITORED BY TRUTH INITIATIVE'S SPONSORED GRANTS DEPARTMENT IN ACCORDANCE WITH THE REQUIREMENTS CONTAINED WITHIN THE UNIFORM GUIDANCE TITLE 2 PART 200 OF THE CODE OF FEDERAL REGULATIONS (2 CFR 200). TRUTH INITIATIVE STAFF PERFORM A RISK ASSESSMENT OF EACH SUBRECIPIENT EVALUATING INTERNAL CONTROLS, ORGANIZATION HISTORY AND STRUCTURE, LATEST FINANCIAL STATEMENTS AND GOVERNMENT AUDITS PRIOR TO ANY GRANT AWARD. INVOICES SUBMITTED FOR PAYMENT ARE EVALUATED FOR COST ALLOWABILITY AND PROGRAMMATIC PROGRESS BY BOTH SPONSORED GRANTS STAFF AND THE PRINCIPAL INVESTIGATOR. SUBRECIPIENTS ALSO SUBMIT PROGRAM PROGRESS REPORTS, THE DETAILS OF WHICH ARE INCLUDED IN TRUTH INITIATIVE'S REPORTING TO PRIME NIH SPONSORS. X X 1 1 X X X X X 0 1 0 0 0 0 0 0 0 KATHLEEN CROSBY PRESIDENT & CEO 524678 0 99125 0 2403 0 124500 0 55501 0 806207 0 0 0 ANTHONY T O'TOOLE EVP/CFIO 491353 0 80201 0 53360 0 114500 0 61349 0 800763 0 0 0 ELIZABETH KENNY CHIEF MKTG & STRATEGY OFFICER 333670 0 31450 0 92549 0 59500 0 26738 0 543907 0 0 0 ROBERT FALK CORP. SEC./CHIEF LEGAL & REG. AFFAIR 357556 0 59262 0 5037 0 69500 0 16862 0 508217 0 0 0 ANNA SPRIGGS COO 320478 0 54449 0 3854 0 59500 0 37696 0 475977 0 0 0 PATRICIA KENNEY CHIEF COMMUNICATIONS OFFICER 310670 0 51291 0 6352 0 59500 0 42652 0 470465 0 0 0 AMY TAYLOR CHIEF DEV. & PARTNERSHIPS OFFICER 312692 0 52894 0 4906 0 59500 0 38440 0 468432 0 0 0 AMANDA GRAHAM CHIEF OF INNOVATIONS 330921 0 32273 0 25026 0 59500 0 19064 0 466784 0 0 0 BARBARA SCHILLO CHIEF RESEARCH OFFICER 299463 0 49500 0 4799 0 59500 0 33485 0 446747 0 0 0 RALPH LOGAN SENIOR VICE PRESIDENT, MARKETING 281602 0 40898 0 40469 0 46877 0 13538 0 423384 0 23906 0 PART I, LINE 1A THE ORGANIZATION PAID A TAXABLE HOUSING TO ELIZABETH KENNY IN THE AMOUNT OF $9,631. THE ORGANIZATION HAS A HEALTH CLUB/CLASS BENEFIT WHICH IS OFFERED TO ALL EMPLOYEES. THIS BENEFIT IS TREATED AS TAXABLE INCOME TO THE RECIPIENT. SIX OF THE EMPLOYEES LISTED IN SCHEDULE J RECEIVED THIS BENEFIT. PART I, LINE 4B EMPLOYEES LISTED BELOW PARTICIPATE IN A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN. EMPLOYER CONTRIBUTION DURING THE CALENDAR YEAR 2024 ARE AS FOLLOWS: KATHLEEN CROSBY - $90,000 ANTHONY T. O'TOOLE - $80,000 ROBERT FALK - $35,000 ANNA SPRIGGS - $25,000 ELIZABETH KENNY - $25,000 PATRICIA KENNEY - $25,000 BARBARA SCHILLO - $25,000 AMANDA GRAHAM - $25,000 AMY TAYLOR - $25,000 RALPH LOGAN - $12,500 EMPLOYEE LISTED BELOW RECEIVED PAYMENT FROM A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN. PAYMENT DURING THE CALENDAR YEAR 2024 ARE AS FOLLOWS: RALPH LOGAN - $23,906 PAULA BEREZIN FAMILY MEMBER OF STEVE OYER, BOARD MEMBER 112800 PAULA BEREZIN OWNS 51% OF THE SOCIAL CAPITAL AND THIS FIRM PROVIDES FUNDRAISING SERVICES 0 FORM 990, PART V, LINE 3B TRUTH INITIATIVE FOUNDATION IS AWAITING ADDITIONAL INFORMATION IN ORDER TO TIMELY FILE A COMPLETE AND ACCURATE FORM 990-T BY THE EXTENDED DEADLINE OF MAY 15, 2026. THE AMOUNT SHOWN AS NET UNRELATED BUSINESS TAXABLE INCOME ON LINE 7B OF PAGE 1 OF THE FORM 990 IS AN ESTIMATE BASED ON AVAILABLE INFORMATION. FORM 990, PART VI, SECTION A, LINE 7A THE NATIONAL GOVERNORS ASSOCIATION, NATIONAL ASSOCIATION OF ATTORNEYS GENERAL, AND NATIONAL COUNCIL OF STATE LEGISLATURES EACH HAVE THE AUTHORITY TO APPOINT TWO CLASS A DIRECTORS. FORM 990, PART VI, SECTION B, LINE 11B PURSUANT TO BOARD RESOLUTION, THE BOARD OBSERVES THE FOLLOWING PROCEDURES IN THE FOLLOWING ORDER: FIRST, THE AUDIT COMMITTEE REVIEWS AND APPROVES THE DRAFT FORM 990; SECOND, THE APPROVED FORM 990 IS ELECTRONICALLY ROUTED TO ALL BOARD MEMBERS; THIRD, THE FORM IS FILED WITH THE IRS AND POSTED TO THE FOUNDATION'S WEB SITE. FORM 990, PART VI, SECTION B, LINE 12C TRUTH INITIATIVE REGULARLY AND CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH ITS CONFLICT OF INTEREST POLICY BY: REQUIRING ANNUAL REVIEW OF POLICY AND WRITTEN DISCLOSURES BY ALL DIRECTORS, SENIOR STAFF AND RESEARCH INVESTIGATORS WHICH ARE COLLECTED AND REVIEWED BY THE GENERAL COUNSEL; REQUIRING UPDATED FILINGS AS NECESSARY BY DIRECTORS AND COVERED STAFF; REQUIRING CONTEMPORANEOUS DISCLOSURES OF ALL CONFLICTS AND POTENTIAL CONFLICTS NOT DISCLOSED IN THE ANNUAL FILINGS, BY ALL DIRECTORS AND STAFF; REQUIRING ALL RESEARCH INVESTIGATORS WHO PARTICIPATE IN NIH-FUNDED RESEARCH TO COMPLY WITH NIH'S FINANCIAL CONFLICT OF INTEREST (FCOI) REGULATION AND TO ANNUALLY COMPLETE THE NIH TUTORIAL ON CONFLICTS OF INTEREST; AND PLACING ADMINISTRATIVE RESPONSIBILITY FOR TRAINING AND COMPLIANCE WITH THE GENERAL COUNSEL. FORM 990, PART VI, SECTION B, LINE 15 THE PROCESS FOR DETERMINING THE COMPENSATION OF THE CEO AND TOP MANAGEMENT INCLUDES REVIEW AND APPROVAL BY INDEPENDENT PERSONS, COMPARATIVE DATA AND CONTEMPORANEOUS SUBSTANTIATION. THE BOARD REGULARLY RETAINS AN INDEPENDENT CONSULTING FIRM TO EVALUATE THE COMPENSATION OF THE CEO AND TOP MANAGEMENT AGAINST THE COMPETITIVE MARKET, INCLUDING COMPARABLE POSITIONS AMONG SIMILARLY SITUATED ORGANIZATIONS AS WELL AS BROADER, RELEVANT MARKET SURVEYS. BASED ON THAT ANALYSIS AND PERFORMANCE ASSESSMENTS AND THE REVIEW AND RECOMMENDATION OF THE BOARD'S EXECUTIVE COMMITTEE, THE FULL BOARD SETS THE CEO'S COMPENSATION, APPROVES OR AMENDS THE CEO'S RECOMMENDATION FOR THE COMPENSATION OF THE CFIO, AND REVIEWS OR AMENDS THE CEO'S RECOMMENDATION FOR THE COMPENSATION OF THE COO, CHIEF LEGAL AND REGULATORY AFFAIRS OFFICER, CHIEF MARKETING OFFICER, CHIEF RESEARCH OFFICER, CHIEF COMMUNICATIONS OFFICER, CHIEF DEVELOPMENT AND PARTNERSHIPS OFFICER, CHIEF HEALTH OFFICER AND CHIEF TECHNOLOGY OFFICER. THE CEO MAKES COMPENSATION DECISIONS FOR OTHER SENIOR LEVEL EMPLOYEES IN ACCORDANCE WITH AN OUTSIDE BI-ANNUAL BENCHMARK REVIEW. FORM 990, PART VI, SECTION C, LINE 19 TRUTH INITIATIVE'S FINANCIAL STATEMENTS ARE AVAILABLE ON ITS CORPORATE WEBSITE, WWW.TRUTHINITIATIVE.ORG. ITS GOVERNING DOCUMENTS AND CONFLICT OF INTEREST POLICY ARE AVAILABLE TO THE PUBLIC UPON REQUEST FOR THE SAME PERIOD OF DISCLOSURE AS SET FORTH IN SECTION 6104(D). FORM 990, PART IX, LINE 11G CONSULTING: PROGRAM SERVICE EXPENSES 210,088. MANAGEMENT AND GENERAL EXPENSES 36,117. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 246,205. CONTRACT SERVICES: PROGRAM SERVICE EXPENSES 64,035,575. MANAGEMENT AND GENERAL EXPENSES 655,478. FUNDRAISING EXPENSES 194,250. TOTAL EXPENSES 64,885,303. FULFILLMENT SERVICES: PROGRAM SERVICE EXPENSES 3,240. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 3,240. REFERRAL FEES: PROGRAM SERVICE EXPENSES 28,063. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 28,063. TELEPHONE & WIRELESS SERVICES: PROGRAM SERVICE EXPENSES 182,652. MANAGEMENT AND GENERAL EXPENSES 308,792. FUNDRAISING EXPENSES 1,217. TOTAL EXPENSES 492,661. TEMPORARY SERVICES: PROGRAM SERVICE EXPENSES 45,261. MANAGEMENT AND GENERAL EXPENSES 3,493. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 48,754. HONORARIUM: PROGRAM SERVICE EXPENSES 4,700. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 4,700. FORM 990, PART XII, LINE 2C: THE OVERSIGHT AND SELECTION PROCESS HAS NOT CHANGED SINCE THE PRIOR TAX YEAR. 2024 FORM 990, SCHEDULE A - PART VI FACTS AND CIRCUMSTANCES ANALYSIS: TRUTH INITIATIVE FOUNDATION D/B/A TRUTH INITIATIVE (TRUTH INITIATIVE) QUALIFIES AS A PUBLICLY SUPPORTED ORGANIZATION UNDER ALL OF THE FACTS AND CIRCUMSTANCES BECAUSE (A) IT NORMALLY RECEIVES A SUBSTANTIAL PART OF ITS SUPPORT FROM GOVERNMENT UNITS, FROM DIRECT OR INDIRECT CONTRIBUTIONS FROM THE GENERAL PUBLIC, OR FROM A COMBINATION OF THESE SOURCES, UNDER THE STANDARDS SET FORTH IN REG. 1.170A-9(F)(3)(I) AND (II); AND (B) IT IS IN THE NATURE OF A PUBLICLY SUPPORTED ORGANIZATION TAKING INTO ACCOUNT THE FACTORS SET FORTH IN REG. 1.170-A-9(F)(3)(III) THROUGH (VII). A. TEN PERCENT SUPPORT LIMITATION. TRUTH INITIATIVE TYPICALLY RECEIVES AT LEAST 10 PERCENT OF ITS TOTAL SUPPORT FROM PUBLIC SOURCES. AS SET FORTH IN SCHEDULE A, PART II, THE ORGANIZATION'S PUBLIC SUPPORT FOR TAXABLE YEARS 2020-2024 WAS 23.96%. ATTRACTION OF PUBLIC SUPPORT. TRUTH INITIATIVE MAINTAINS A CONTINUOUS AND BONA FIDE PROGRAM DESIGNED TO ATTRACT PUBLIC SUPPORT. THE TOTAL AMOUNT OF PUBLIC SUPPORT RAISED BY THE ORGANIZATION IN TAXABLE YEARS 2020-2024 AS A RESULT OF THESE EFFORTS WAS $30 MILLION. EXAMPLES OF EFFORTS TO ATTRACT PUBLIC SUPPORT DURING THE FIVE-YEAR TESTING PERIOD INCLUDE THE FOLLOWING: FEDERAL GOVERNMENT GRANTS AND CONTRACTS. TRUTH INITIATIVE MAINTAINS A BONA FIDE, CONTINUOUS, AND SUCCESSFUL PROGRAM TO ATTRACT NEW AND ADDITIONAL FEDERAL GOVERNMENTAL SUPPORT. AS PART OF THIS PROGRAM, THE ORGANIZATION HAS DEDICATED STAFF IN ITS SCHROEDER RESEARCH INSTITUTE, INNOVATIONS, AND FINANCE DEPARTMENT TO ASSIST WITH APPLICATIONS FOR FEDERAL SUPPORT AND TO MANAGE GRANTS AND CONTRACTS THAT ARE AWARDED. FROM TAX YEAR 2020 THROUGH 2024, TRUTH INITIATIVE SUBMITTED 37 APPLICATIONS FOR FEDERAL GRANTS AND CONTRACTS. IN 2024 ALONE, WE SUBMITTED 9 APPLICATIONS FOR NATIONAL INSTITUTES OF HEALTH FUNDED GRANTS AND CONTRACTS TO SUPPORT OUR RESEARCH AND RELATED ACTIVITIES. ALL OF THESE APPLICATIONS WERE CONSISTENT WITH TRUTH INITIATIVE'S CHARITABLE PURPOSE OF MITIGATING THE TOLL OF DEATH AND DISEASE CAUSED BY THE TOBACCO EPIDEMIC. OVER THE FIVE-YEAR PERIOD, TRUTH INITIATIVE WAS AWARDED 12 FEDERAL GRANTS AND CONTRACTS FOR A TOTAL AMOUNT AWARDED OF $1,821,842. OTHER GRANTS. DURING THE FIVE-YEAR TESTING PERIOD, TRUTH INITIATIVE ALSO SUBMITTED FUNDING PROPOSALS TO A NUMBER OF OTHER ENTITIES. THE ORGANIZATION RECEIVED 11 AWARDS FOR A TOTAL AMOUNT AWARDED OF $36,148,671. IN THE CURRENT TAXABLE YEAR THIS INCLUDED SUPPORT FROM NORTH CAROLINA DEPARTMENT OF HEALTH, PENNSYLVANIA OFFICE OF ATTORNEY GENERAL, AND ILLINOIS OFFICE OF ATTORNEY GENERAL. B. PERCENTAGE OF FINANCIAL SUPPORT. TRUTH INITIATIVE WAS ESTABLISHED IN 1999 PURSUANT TO THE TERMS OF THE MASTER SETTLEMENT AGREEMENT NEGOTIATED BY THE ATTORNEYS GENERAL OF 46 STATES, THE DISTRICT OF COLUMBIA, AND FIVE U.S. TERRITORIES IN SETTLEMENT OF CIVIL ACTIONS FILED AGAINST THE MAJOR U.S. TOBACCO COMPANIES FOR DAMAGES DUE TO THE HARMFUL EFFECTS OF TOBACCO. THE STATES REQUESTED THAT A PORTION OF THE FUNDS THEY RECEIVED FROM THE TOBACCO INDUSTRY BE USED TO ESTABLISH AND FUND AN ORGANIZATION PRIMARILY DEDICATED TO STUDYING AND PROVIDING PUBLIC EDUCATION ABOUT THE IMPACT OF TOBACCO IN ORDER TO REDUCE ITS USE AND ASSOCIATED DEATH AND DISEASE. THE ORGANIZATION ALSO RECEIVED FUNDING FROM A SIMILAR SETTLEMENT AGREEMENT ENTERED INTO BETWEEN THE STATES AND THE SMOKELESS TOBACCO COMPANIES. EARLY ON TRUTH INITIATIVE'S BOARD OF DIRECTORS VOTED TO ALLOCATE A SIGNIFICANT PORTION OF THE SETTLEMENT FUNDS RECEIVED FROM 1999 2003 FOR LONG-TERM INVESTMENTS (RESERVE FUND), WHICH OPERATES LIKE A QUASI-ENDOWMENT TO SUPPORT FUTURE CHARITABLE AND EDUCATIONAL ACTIVITIES IN THE YEARS AFTER THE SETTLEMENT PAYMENTS WOULD CEASE. THE ORGANIZATION'S LONG-TERM INVESTMENTS (RESERVE FUND) AS OF JUNE 30, 2025, WAS $530 MILLION. UNDER THE TERMS OF THE SETTLEMENT AGREEMENTS, THE LAST OF THE NORMALLY SCHEDULED PAYMENTS WERE RECEIVED DURING ITS 2007 TAXABLE YEAR (ENDING JUNE 30, 2008). SINCE THAT TIME, BECAUSE OF THE CESSATION OF THE SETTLEMENT PAYMENTS, TRUTH INITIATIVE HAS RECEIVED AN INCREASINGLY HIGH PERCENTAGE OF ITS TOTAL SUPPORT FROM INVESTMENT INCOME ON ITS LONG-TERM INVESTMENTS (RESERVE FUND) AND ITS PUBLIC SUPPORT PERCENTAGE HAS DECLINED SUBSTANTIALLY SO THAT BEGINNING WITH THE 2012 TAXABLE YEAR THE ORGANIZATION FOR THE FIRST TIME NO LONGER QUALIFIED UNDER THE 33 1/3 PERCENT OF SUPPORT TEST DURING THE FIVE-YEAR TESTING PERIOD. HOWEVER, WERE IT NOT FOR THE LARGE AMOUNT OF GROSS INVESTMENT INCOME GENERATED BY THE RESERVE FUND, THE ORGANIZATION'S PUBLIC SUPPORT OF $30 MILLION WOULD EASILY ALLOW IT TO QUALIFY AS A PUBLICLY SUPPORTED ORGANIZATION. AS SET FORTH IN REG. 1.170A-9(F)(3)(III), THE FACT THAT TRUTH INITIATIVE'S PUBLIC SUPPORT PERCENTAGE IS LOW BECAUSE A HIGH PERCENTAGE OF ITS TOTAL SUPPORT COMES FROM INVESTMENT INCOME ON ITS LONG-TERM INVESTMENTS (RESERVE FUND) IS EVIDENCE OF ORGANIZATIONAL COMPLIANCE WITH THE FACTS AND CIRCUMSTANCES TEST. REPRESENTATIVE GOVERNING BODY. TRUTH INITIATIVE HAS A GOVERNING BODY WHICH REPRESENTS THE BROAD INTERESTS OF THE PUBLIC, OTHER THAN THE PERSONAL OR PRIVATE INTERESTS OF A LIMITED NUMBER OF DONORS. UNDER THE ORGANIZATION'S BYLAWS, THE ELEVEN-PERSON BOARD OF DIRECTORS CONSISTS OF TWO DIRECTORS APPOINTED BY EACH OF THE NATIONAL ASSOCIATION OF ATTORNEYS GENERAL, THE NATIONAL GOVERNORS ASSOCIATION, AND THE NATIONAL CONFERENCE OF STATE LEGISLATURES FROM AMONG THEIR MEMBERS. AS OF THE END OF THE REPORTING YEAR, THESE DIRECTORS (CLASS A DIRECTORS) INCLUDED THE GOVERNORS OF UTAH AND MAINE, THE ATTORNEYS GENERAL OF NEW MEXICO AND SOUTH DAKOTA, ALONG WITH STATE REPRESENTATIVES FROM UTAH AND INDIANA. THE CLASS A DIRECTORS ELECT BY MAJORITY VOTE THE REMAINING FIVE DIRECTORS, THE CLASS B DIRECTORS. THE BYLAWS PROVIDE THAT ONE OF THE CLASS B DIRECTORS SHALL HAVE EXPERTISE IN PUBLIC HEALTH ISSUES AND FOUR DIRECTORS SHALL HAVE EXPERTISE IN MEDICAL, CHILD PSYCHOLOGY, OR PUBLIC HEALTH DISCIPLINES. RECENT FORMER CLASS B DIRECTORS INCLUDE THE EXECUTIVE DIRECTOR OF THE AMERICAN PUBLIC HEALTH ASSOCIATION, THE PRESIDENT OF THE SOUTHERN CALIFORNIA REGION, KAISER FOUNDATION HEALTH PLAN AND HOSPITALS, THE THEN-ASSOCIATE DEAN FOR PUBLIC HEALTH PRACTICE AT THE HARVARD SCHOOL OF PUBLIC HEALTH, A FORMER PRESIDENT OF THE AMERICAN MEDICAL ASSOCIATION, AN IMMEDIATE PAST PRESIDENT OF THE AMERICAN CANCER SOCIETY, AND A DISTINGUISHED PROFESSOR OF HEALTH AND HEALTH CARE AT THE DEPARTMENT OF MEDICINE OF THE UNIVERSITY OF CALIFORNIA, SAN FRANCISCO. THERE ARE ALSO TWO YOUTH LIAISONS TO THE BOARD OF DIRECTORS WHO MAY CAST NON-BINDING ADVISORY VOTES. 2024 FORM 990, SCHEDULE A - PART IV FACTS AND CIRCUMSTANCES ANALYSIS (CONT) AVAILABILITY OF PUBLIC FACILITIES AND SERVICES; PUBLIC PARTICIPATION IN PROGRAMS. TRUTH INITIATIVE PROVIDES FACILITIES AND SERVICES DIRECTLY FOR THE BENEFIT OF THE GENERAL PUBLIC ON A CONTINUING BASIS. THE ORGANIZATION'S TRUTH CAMPAIGN BEGAN IN 2000 AS THE LARGEST NATIONAL YOUTH NICOTINE PREVENTION CAMPAIGN EVER UNDERTAKEN IN THIS COUNTRY. ITS AWARD-WINNING ADVERTISEMENTS, GRASS ROOTS TOURS AND APPEARANCES, SOCIAL MEDIA AND OTHER ON-LINE MEDIA COMMUNICATIONS HAVE PROVIDED THE FACTS TO MILLIONS OF TEENS AND YOUNG ADULTS ABOUT TOBACCO USE AND INDUSTRY MARKETING TACTICS AND HAS BEEN CREDITED WITH A SIGNIFICANT DECLINE IN YOUTH USAGE OF NICOTINE. IN FACT, A STUDY PUBLISHED IN 2023 IN TOBACCO CONTROL FOUND THAT HIGHER AWARENESS OF THE TRUTH CAMPAIGN LED TO SIGNIFICANTLY LOWER E-CIGARETTE USE AMONG YOUTH AND YOUNG ADULTS -- THE FIRST TIME A STUDY HAS SHOWN A RELATIONSHIP BETWEEN E-CIGARETTE PREVENTION MESSAGING EXPOSURE AND LOWERED E-CIGARETTE USE AMONG YOUTH AND YOUNG ADULTS. STARTING IN DECEMBER 2024, TRUTH INITIATIVE FOCUSED ON BUILDING AWARENESS OF ITS EX PROGRAM DIGITAL CESSATION PROGRAM, GIVING YOUNG PEOPLE A 40% BETTER CHANCE OF QUITTING NICOTINE. THE CAMPAIGNS CONTINUE TO REACH MILLIONS OF YOUNG PEOPLE AND AFFECT THEIR ATTITUDES ABOUT SMOKING, VAPING AND THEIR INTENTIONS TO USE NICOTINE AS WELL AS HELPING YOUNG PEOPLE QUIT USING NICOTINE. SINCE 2008, TRUTH INITIATIVE HAS OPERATED FREELY-AVAILABLE DIGITAL TOBACCO CESSATION PROGRAMS THAT DIRECTLY SERVE AND BENEFIT PEOPLE OF ALL AGES IN THEIR EFFORTS TO QUIT THE FULL RANGE OF NICOTINE AND TOBACCO PRODUCTS, INCLUDING CIGARETTES, E-CIGARETTES, AND ORAL NICOTINE POUCHES. OUR FLAGSHIP PROGRAM - EX PROGRAM, DEVELOPED IN COLLABORATION WITH MAYO CLINIC - IS A FREE TOBACCO CESSATION PROGRAM AVAILABLE TO ANYONE 13 AND OLDER IN THE U.S. THE PLATFORM INCLUDES THE LONGEST RUNNING ONLINE COMMUNITY WHERE CURRENT AND FORMER TOBACCO USERS CAN CONNECT AND SUPPORT EACH OTHER THROUGHOUT THEIR QUITTING JOURNEY; AN INTERACTIVE, DYNAMICALLY TAILORED TEXT MESSAGE PROGRAM THAT NOW INCLUDES THIS IS QUITTING, THE LEADING VAPING CESSATION PROGRAM FOR TEENS AND YOUNG ADULTS; A PERSONALIZED AND INTERACTIVE QUIT PLAN, WITH EDUCATIONAL CONTENT WRITTEN BY MAYO CLINIC, EDUCATIONAL VIDEOS, AND INTERACTIVE TOOLS TO BUILD COPING SKILLS FOR QUITTING; AND EMAIL SUPPORT. THE PROGRAM'S EFFECTIVENESS HAS BEEN VALIDATED THROUGH RANDOMIZED CLINICAL TRIALS DEMONSTRATING ITS IMPACT ON HELPING PARTICIPANTS ACHIEVE ABSTINENCE FROM VAPING AND COMBUSTIBLE TOBACCO PRODUCTS. SINCE ITS INCEPTION, NEARLY 2 MILLION PEOPLE HAVE ENROLLED AND ACTIVELY PARTICIPATED IN THE PROGRAM. SINCE 2019, TRUTH INITIATIVE HAS PROVIDED GRANTS, TRAINING, AND TECHNICAL ASSISTANCE TO COLLEGES AND UNIVERSITIES TO ADOPT 100% TOBACCO/VAPE-FREE POLICIES AND PROMOTE QUITTING. IN FIVE YEARS OF THIS PROGRAM, THROUGH TAX YEAR 2024 TRUTH INITIATIVE HAS AWARDED MORE THAN $ 800,000 IN GRANTS TO THESE COLLEGES. IN 2020, TRUTH INITIATIVE LAUNCHED VAPING: KNOW THE TRUTH - A MIDDLE AND HIGH SCHOOL CURRICULUM TO HELP PREVENT STUDENTS FROM VAPING. SINCE THE LAUNCH OF THIS PROGRAM THROUGH ACADEMIC YEAR 2024-2025, 14,413 SCHOOLS ACROSS THE COUNTRY ARE USING THE CURRICULUM WITH MORE THAN 1,500,000 STUDENTS ENROLLED IN THE PROGRAM. IN 2023, TRUTH INITIATIVE LAUNCHED PRESCRIPTION DRUG SAFETY: KNOW THE TRUTH CURRICULUM TO EDUCATE YOUNG PEOPLE ABOUT THE RISKS OF PRESCRIPTION MISUSE AND COUNTERFEIT DRUGS CONTAINING FENTANYL. SINCE LAUNCHING THE PROGRAM IN AUGUST 2023, A TOTAL OF 467,416 STUDENTS ENROLLED IN THIS PROGRAM ACROSS 3,733 MIDDLE AND HIGH SCHOOLS IN THE U.S. IN 2024, TRUTH INITIATIVE RECEIVED A GRANT FROM PENNSYLVANIA OFFICE OF THE ATTORNEY GENERAL TO DELIVER PRESCRIPTION DRUG SAFETY: KNOW THE TRUTH TO MIDDLE AND HIGH SCHOOLS ACROSS THE STATE OF PENNSYLVANIA. DURING THE ACADEMIC YEAR 2024-2025, A TOTAL OF 11,974 STUDENTS ENROLLED IN THIS PROGRAM ACROSS 183 MIDDLE AND HIGH SCHOOLS IN PENNSYLVANIA. IN 2024-2025, TRUTH INITIATIVE'S YOUTH ACTIVISM PROGRAMS (INCLUDING TRAINING, AMBASSADOR, COLLEGE LEADERS, AND OUR ONLINE INITIATIVES) ENGAGED 26,981 YOUTH AND YOUNG ADULTS WITH EDUCATIONAL MATERIALS ON NICOTINE USE, CESSATION RESOURCES, AND OPPORTUNITIES TO TAKE ACTION WITHIN THEIR COMMUNITIES. IN ADDITION, WE HOSTED MORE THAN 10 TRAININGS AND COMMUNITY EVENTS TO EQUIP YOUNG PEOPLE AND THE ADULTS WHO WORK WITH THEM WITH THE KNOWLEDGE ABOUT TOBACCO AND NICOTINE PRODUCTS, CESSATION RESOURCES, AND STRATEGIES TO ENGAGE WITH DECISION MAKERS. THE PROGRAM ALSO FACILITATED OVER FIVE MEETINGS BETWEEN YOUTH ACTIVISTS AND DECISION MAKERS, PROVIDING A PLATFORM FOR YOUNG PEOPLE TO SHARE THEIR PERSONAL STORIES AND EXPERIENCES RELATED TO TOBACCO AND NICOTINE USE IN THEIR COMMUNITIES. IN AUGUST 2024, TRUTH INITIATIVE RECEIVED AN AWARD FROM ILLINOIS OFFICE OF ATTORNEY GENERAL TO ENCOURAGE YOUNG PEOPLE TO PREVENT AND QUIT VAPING. TO DATE, WE HAVE DELIVERED A CESSATION INTERVENTION TO MORE THAN 4,533 TEENS AND YOUNG ADULTS IN THE STATE AND CONDUCTED IN-PERSON EDUCATIONAL OUTREACH WITH MORE THAN 500 STUDENTS AT TWO ILLINOIS UNIVERSITIES. ADDITIONALLY, DURING THE 2024-2025 ACADEMIC YEAR, 11,435 STUDENTS ACROSS 140 SCHOOLS IN ILLINOIS ENROLLED IN THE VAPING: KNOW THE TRUTH. CLOSE TO HALF OF THE PARTICIPATING SCHOOLS IDENTIFIED AS LOW TO MODERATE INCOME SCHOOLS. DURING TAX YEAR 2023, TRUTH INITIATIVE RECEIVED AN AWARD FROM THE NORTH CAROLINA DEPARTMENT OF HEALTH AND HUMAN SERVICES TO ENCOURAGE YOUNG ADULTS TO QUIT VAPING. WE DELIVERED A CESSATION INTERVENTION TO 5,219 TEENS AND YOUNG ADULTS IN THE STATE AND CONDUCTED IN-PERSON EDUCATIONAL OUTREACH WITH MORE THAN 530 STUDENTS AT TWO NORTH CAROLINA UNIVERSITIES. TRUTH INITIATIVE ALSO SUPPORTS AND CONDUCTS RESEARCH ON THE CAUSES OF TOBACCO ADDICTION AND METHODS FOR PREVENTING AND TREATING TOBACCO DEPENDENCE ACROSS THE AGE SPECTRUM. TRUTH REGULARLY PUBLISHES SCHOLARLY STUDIES TO HELP DISSEMINATE THE RESULTS OF THIS RESEARCH THROUGHOUT THE PUBLIC HEALTH AND BROADER SCIENTIFIC COMMUNITIES. TWENTY-NINE ARTICLES WERE PUBLISHED BETWEEN JULY 2024 JUNE 2025. THESE MANUSCRIPTS WERE PUBLISHED IN VARIOUS JOURNALS INCLUDING, AMERICAN JOURNAL OF PREVENTATIVE MEDICINE, AMERICAN JOURNAL OF PUBLIC HEALTH, INFORMATION, COMMUNICATION & SOCIETY, INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, INTERNET INTERVENTIONS, JOURNAL OF ADOLESCENT HEALTH, JOURNAL OF AFFECTIVE DISORDERS, JOURNAL OF AMERICAN MEDICAL ASSOCIATION, JOURNAL OF HEALTH COMMUNICATION, JOURNAL OF MEDICAL INTERNET RESEARCH, NICOTINE AND TOBACCO RESEARCH, PEDIATRICS, SOCIAL MEDIA + SOCIETY, SUBSTANCE USE AND MISUSE, TOBACCO CONTROL, TOBACCO PREVENTION AND CESSATION, AND TOBACCO USE INSIGHTS.