2016-08-01T15:22:40-05:00 2015-12-31 BDO USA LLP 201 S Orange Ave Suite 800 Orlando FL 32801 990 2015-01-01 592395248 OrlandoOrange County Convention & Visitors Bureau Inc % LARRY HENRICHS ORLA 4073635800 6277 Sea Harbor Drive Suite 400 Orlando FL 32821 LARRY HENRICHS coo/cfo 4073635800 2016-07-12 true Anne McHugh CPA P01066774 4078416930 2015 2016-12-15 16:53:06Z Visit Orlando LARRY HENRICHS 6277 Sea Harbor Drive Orlando FL 32821 76240822 false X www.visitorlando.com X 1983 FL The mission of Visit Orlando, as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination for the continual 32 31 458 31 3589943 45272828 49270425 12782856 12327904 181238 217417 1418168 1606016 59655090 63421762 0 0 0 0 16432290 16947890 0 0 0 42246941 46546503 58679231 63494393 975859 -72631 27477079 28732930 10573173 12132043 16903906 16600887 The mission of Visit Orlando, as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community. false false Registration Services - Provision of personnel, equipment and reservation assistance to conventions scheduled in the Orlando/Orange County Area. Tourism, Convention Sales, Promotion - Promote Orlando and Orange County as a destination for tourists and location for conventions and trade shows. Membership Services - Provision of information and schedule educational meetings and seminars for membership. false true false true false false false false false true false false false true true true false false false false false false false false false false false false true false false false false false true false false false false false false false false true 71 0 true 458 true true true false false false false false X 32 31 false false false false true true false true true false false true true true true true true true true false X X X LARRY HENRICHS 4073635800 6277 SEA HARBOR DRIVE SUITE 400 Orlando FL 32821 Peter Kacheris Chair 6.0 X X 0 0 0 Donald Engfer Chair Elect 4.0 X X 0 0 0 Adrian Jones Treasurer 4.0 X X 0 0 0 William A Davis Secretary & Director-At-Large 4.0 X X 0 0 0 Paul S Mears III Past Chair 4.0 X X 0 0 0 David Bartek Elected Director 4.0 X 0 0 0 Lisa Becket Elected Director 4.0 X 0 0 0 Jim Burns Elected Director 4.0 X 0 0 0 Orlando Evora Elected Director 4.0 X 0 0 0 Dan Giordano Elected Director 4.0 X 0 0 0 SUSAN GODOROV Elected Director 4.0 X 0 0 0 STEVEN JAMIESON Elected Director 4.0 X 0 0 0 John Martin Elected Director 4.0 X 0 0 0 Allyson Meyers Elected Director 4.0 X 0 0 0 DOUG RIDGE Elected Director 4.0 X 0 0 0 Thaddeus Seymore Jr Phd Elected Director 4.0 X 0 0 0 Tom Smith Elected Director 4.0 X 0 0 0 Marcel Verbaas Elected Director 4.0 X 0 0 0 SAMI HAIMAN-MARRERO APPOINTED DIRECTOR 4.0 X 0 0 0 Bob Miles Appointed Director 4.0 X 0 0 0 Daniel Brown APPOINTED DIRECTOR 4.0 X 0 0 0 Jay Leonard Director-At-Large 4.0 X 0 0 0 YOLANDA LONDONO DIRECTOR-AT-LARGE 4.0 X 0 0 0 Phil Brown Ex-Officio Director 4.0 X 0 0 0 KATHIE CANNING EX-Officio Director 4.0 X 0 0 0 Rich Maladecki Ex-Officio Director 4.0 X 0 0 0 Jacob Stuart Ex-Officio Director 4.0 X 0 0 0 Rick Weddle Ex-Officio Director 4.0 X 0 0 0 Daniel Holsenback Designated Director 4.0 X 0 0 0 Brooke Bonnett Designated Director 4.0 X 0 0 0 Graciela Noriega-Jacoby Designated Director 4.0 X 0 0 0 George Aguel President & CEO 60.0 X X 686217 0 27893 LARRY HENRICHS CHIEF OPERATING OFFICER & CFO 60.0 X 279062 0 24145 DANIELLE COURTENAY CHIEF MARKETING OFFICER 40.0 X 255297 0 26596 FRED SHEA SR VP OF CONVENTION SALES & SE 40.0 0.0 X 254977 0 26738 SHERYL TAYLOR VP OF MEMBER BUSINESS DEVELOPM 40.0 X 195194 0 23214 Jair Santos VP of Global Travel Industry S 40.0 0.0 X 226749 0 15324 Stephanie Naegele VP of Sales Operations 40.0 0.0 X 177870 0 19023 SUSAN ZEIRI National Accounts Director 40.0 0.0 X 165759 0 25281 TERRI DOUGHERTY MEMBER BUSINESS DEVELOPMENT SR 40.0 0.0 X 170377 0 24498 2411502 0 212712 35 false true false Birdsall Voss Assoc Inc 250 W Coventry Ct Ste 300 MILWAUKEE WI 53217 Media/Agency/Market 10370733 Ariadna LLC 5201 Blue Lagoon Drive Ste 974 MIAMI FL 33126 Media/Agency/Market 2299062 Google Inc PO Box 39000 SAN FRANCISCO CA 941393181 Advertising 2076315 TOTAL MEDIA LIMITED 125 KENSINGTON HIGH ST LONDON, UNITED KINGDOM 0 UK w8 5sf Media/Agency/Market 2026148 MEC Canada 160 BLOOR ST EAST STE 500 TORONTO ON CA M4W 3S7 Media/Agency/Market 1047308 63 49270425 49270425 Tourism Marketing 900004 5394376 5394376 Publications 541800 2895314 845171 2050143 MEMBERSHIP DUES 900004 2954035 2954035 CONVENTION/HOUSING SVC. 541800 1084179 1084179 12327904 217417 217417 0 0 0 0 0 0 0 0 14358860 12819060 1539800 1539800 Other 900099 66216 66216 66216 63421762 10343977 3589943 217417 0 0 0 0 1696655 0 12467663 719357 1096082 968133 0 127236 41055 39684 0 25000 0 24310781 796466 1927875 0 1037417 1656850 0 5241449 2660 0 1013471 93848 Agency/Int'l Represent 3905744 RESEARCH 1175515 PUBLICATIONS PRINTING 1165220 Promotions & Related 683625 3302607 63494393 4124 6165 11502305 11315807 0 0 7260662 8364813 0 0 0 0 500000 0 500883 642557 1908234 2191007 7684918 3676193 3583981 4008725 2191890 2178856 25000 25000 0 0 0 0 0 0 27477079 28732930 7251566 8876413 0 0 1030345 1097018 0 0 0 0 0 0 0 0 0 0 2291262 2158612 10573173 12132043 X 16903906 16600887 0 0 0 0 16903906 16600887 27477079 28732930 -72631 -230388 X false true X true false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false false true 2954035 39684 39684 39684 Part III-B The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) does not engage in lobbying activities. Visit Orlando pays membership dues to other trade associatons, a portion of which is understood to be used by those organizations for lobbying activities. As the organization's indirect lobbying expenditures are less than 2% of dues each year, the organization reports as follows in order to minimize the administrative burden placed on the organization. Visit Orlando's notices state the following: "Visit Orlando does not engage in lobbying activities but pays dues to organizations that do engage in lobbying efforts. As a result, it is estimated that 2% of your dues are not deductible." 2824292 829517 1994775 2994821 1554350 1440471 1865805 1292326 573479 4008725 0 DEFERRED RENT LIABILITY 2158612 2158612 X 76010434 -230388 -230388 76240822 -12819060 -12819060 63421762 76313453 12819060 12819060 63494393 63494393 Oth Amts included in financials not in the return Expense Cost of Goods sold included in Stmt of Revenue for 990 -12,819,060 Oth Amts included on return not in financials Revenue Cost of Goods sold included in Stmt of Revenue for 990 12,819,060 Part X, Line 2: Visit Orlando identifies and evaluates uncertain tax positions, if any, and recognizes the impact of uncertain tax positions for which there is a less than more-likely-than-not probability of the position being upheld when reviewed by the relevant taxing authority. Such positions are deemed to be unrecognized tax benefits and a corresponding liability is established on the statement of financial position. Visit Orlando has not recognized a liability for uncertain tax positions. If there were an unrecognized tax benefit, Visit Orlando would recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. Visit Orlando's open tax years subject to examination by the Internal Revenue Service general remain open for three years from the date of filing. X X X X X X false false false George Aguel President & CEO 405942 280275 18550 9343 714110 LARRY HENRICHS CHIEF OPERATING OFFICER & CFO 230062 49000 17837 6308 303207 DANIELLE COURTENAY CHIEF MARKETING OFFICER 216297 39000 17975 8621 281893 FRED SHEA SR VP OF CONVENTION SALES & SE 214977 40000 17395 9343 281715 SHERYL TAYLOR VP OF MEMBER BUSINESS DEVELOPM 159194 36000 13874 9340 218408 Jair Santos VP of Global Travel Industry S 218749 8000 6703 8621 242073 Stephanie Naegele VP of Sales Operations 172870 5000 12146 6877 196893 SUSAN ZEIRI National Accounts Director 125341 40418 12121 13160 191040 TERRI DOUGHERTY MEMBER BUSINESS DEVELOPMENT SR 170377 12280 12218 194875 Walt Disney World Attractions Director 5167682 Attraction ticket purchases false Universal Studios Orlando Director 6004830 Attraction ticket purchases false Sea World of Florida Director 1651405 Attraction ticket purchases false Merlin Entertainments Group Director 424741 Attraction ticket purchases false SCH L, PART IV, BUSINESS TRANSACTIONS WITH INTERESTED PERSONS: (a) NAME OF PERSON: WALT DISNEY WORLD ATTRACTIONS (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: UNIVERSAL STUDIOS ORLANDO (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: SEA WORLD OF FLORIDA (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: MERLIN ENTERTAINMENTS GROUP (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. Form 990, Part I, Line 1, Description of Organization Mission The mission of Visit Orlando, as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community. Form 990, Part VI, Section A, line 6 The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors. Form 990, Part VI, Section A, line 7a Visit Orlando is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors. Form 990, Part VI, Section B, line 11 Form 990 is reviewed and approved by the Board of Directors Audit and Oversight Committee. The return is then presented and discussed with the board or its Executive Committee prior to filing. Form 990, Part VI, Section B, line 12c Visit Orlando distributes a conflicts of interest policy, along with other similar policies, to Board members annually. Board members are expected to, and regularly do, recuse themselves from voting on issues that could potentially be a conflict. A conflict of interest policy is communicated to all employees at time of hire by a representative of the Human Resources Department and is included in the employee handbook. The employees are instructed that if at any time during their employment they have a question regarding this policy or if they have a question regarding if something would be considered a conflict of interest they are to address this with the Vice President of their area or with someone from Human Resources. Form 990, Part VI, Section B, line 15 Compensation for the CEO is set by the Board of Directors. Ongoing compensation analysis is performed by the Board's Executive Compensation Committee utilizing surveys from several third party external resources. The compensation of the other key executives is determined by the CEO and the Vice President of Human Resources who utilize several industry salary surveys and information from independent third party compensation professionals. Form 990, Part VI, Section C, line 19 Visit Orlando makes its governing documents available to our members, local county government and to the public upon request. We make our conflict of interest policy available to our Board of Directors and our employees. We distribute our financial statements and post them to our website for access to the public.