2015-05-13T16:56:41-05:00 2014-06-30 Thomas Howell Ferguson PA 2615 Centennial Blvd Suite 200 Tallahassee FL 32308 990 2013-07-01 593359293 FLORIDA TOURISM INDUSTRY MARKETING CORP INC % EVANGELINE FIELDS FLOR 8504885607 2540 W EXECUTIVE CENTER CIRCLE Suite 200 TALLAHASSEE FL 323015015 EVANGELINE FIELDS CFO 8504885607 2015-05-01 true James A Gray P01355700 8504885607 2013 2016-02-25 16:41:14Z J William Seccombe 2540 W EXECUTIVE CENTER CIR TALLAHASSEE FL 32301 94920682 false X www.visitflorida.org/www.visitflorida.com X 1995 FL TO PROMOTE TRAVEL AND DRIVE VISITATION TO AND WITHIN FLORIDA. 32 32 129 32 799069 56228085 64240000 26259296 30388808 20589 29767 42540 262107 82550510 94920682 3746947 4342279 0 0 8101581 9290817 0 0 0 65033019 80968504 76881547 94601600 5668963 319082 33767635 37503245 17746611 21163139 16021024 16340106 X TO PROMOTE TRAVEL AND DRIVE VISITATION TO AND WITHIN FLORIDA. true false Advertising - Visit Florida does mass marketing to consumers, both domestically and internationally. Cooperative Promotional Programs - Visit Florida assists interested parties in organizing promotional travel packages. In return, Visit Florida and other participants receive complimentary advertising used in promoting the package. Trade Shows - Visit Florida hosts the annual Governor's Conference on Tourism. The conference outlines the marketing plan, provides educational speakers, vendors, and networking opportunities. VF also hosts Florida Encounter, an appointment-based show where meeting professionals meet with Florida suppliers. false true false true false false false false false true false false false false true true false false true true true false false false false false true false true false false false false false true false false false false false false false false true 189 0 true 129 true true true false false false false false X 32 32 false false false false false true true true true false false false true true true true true true true false X EVANGELINE FIELDS 8504885607 2540 W EXECUTIVE CENTER CIRSTE 20 TALLAHASSEE FL 32301 Andrew Hertz VICE CHAIR 1.0 X X 0 0 0 chan cox director 1.0 X 0 0 0 Bill Lupfer chair of public affairs 1.0 X 0 0 0 Bobby Cornwell Director 1.0 X 0 0 0 Carol Dover DIRECTOR 1.0 X 0 0 0 Christine Duffy Director 1.0 X 0 0 0 Dana Williams Director 1.0 X 0 0 0 Danny Gaekwad SECRETARY 1.0 X X 0 0 0 David Reese director 1.0 X 0 0 0 Ed Fouche DIRECTOR (7/1/2013-1/17/2014) 1.0 X 0 0 0 Gene Prescott Director 1.0 X 0 0 0 Glenn Hastings immediate past chair 1.0 X X 0 0 0 carol mcqueen Director 1.0 X 0 0 0 Jeff Castner Director 1.0 X 0 0 0 Jetse Pottinga Director 1.0 X 0 0 0 John Perez Director 1.0 X 0 0 0 John Tomlin chair of audit committee 1.0 X 0 0 0 Lino Maldonado Director 1.0 X 0 0 0 Malinda Horton chair of industry relations 1.0 X 0 0 0 Robert Skrob director 1.0 X 0 0 0 tony davis Director (11/4/2013-6/30/2014) 1.0 X 0 0 0 Tammy Gustafson CHAIR 1.0 X X 0 0 0 Thom Stork Director 1.0 X 0 0 0 Terry Prather treasurer 1.0 X X 0 0 0 joe murgalo director 1.0 X 0 0 0 William Moore Director (7/1/2013-10/24/2013) 1.0 X 0 0 0 Maryann Ferenc Director 1.0 X 0 0 0 Rick McAllister Director 1.0 X 0 0 0 WILLIAM TALBERT CHAIR OF marketing council 1.0 X 0 0 0 LUANNE LENBERG director 1.0 X 0 0 0 patrick murphy DIRECTOR 1.0 X 0 0 0 Sharon Siskie director (2/6/2014-6/30/2014) 1.0 X 0 0 0 EVANGELINE FiELds cfo / coo 40.0 X 239126 0 14996 J William Seccombe President/ CEO 40.0 X 291152 0 30211 Eileen Forrow Exec. VP mrkt & Trav Trade 40.0 X 183346 0 16907 David Dodd VP Visitor Services 40.0 X 124200 0 28254 SUSANNAH COSTELLO VP GLOBAL BRAND 40.0 X 155647 0 18182 PAUL PHIPPS CMO 40.0 X 175934 0 18529 kimberly faulk vp mrkt sol. & sales 40.0 X 116758 0 27003 1286163 0 154082 10 false true false BRAND USA 1725 EYE STREET NW EIGHTH FLOOR WASHINGTON DC 20006 advertising services 4363000 Sapient Corporation PO Box 4886 BOSTON MA 02212 Advertising services 27885382 THE RODRIGUEZ GROUP 1390 s dixie hwy suite 1110 CORAL GABLES FL 33146 marketing services 2507439 mph inc 8654 CEDAR LAKE DR JENISON MI 49428 Advertising Services 2131400 MAT MEDIA 201 S Monroe Street 201 TALLAHASSEE FL 323011848 Marketing Services 2523388 53 64000000 240000 64240000 MEMBERSHIP DUES AND ASSESSMENTS 900099 2047099 2047099 COOP. ADVERTISING 900099 21194063 21194063 TRADE SHOWS/EVENTS 900099 3214286 3214286 WELCOME CENTER 900099 467650 467650 ADVERTISING REIMB. 900099 2541334 2541334 924376 125307 799069 30388808 29767 29767 0 0 0 0 0 0 0 0 0 OTHER OPERATING REVENUE 262107 262107 262107 94920682 29851846 799069 29767 911345 0 3430934 0 575485 0 6532065 305434 1364341 513492 0 112871 38200 0 0 0 1964577 65672273 1121288 3825056 0 516773 2042658 0 2106166 0 0 1178288 190751 TOURISM RESEARCH 967379 FULFILLMENT 419878 DUES & SUBSCRIPTIONS 195394 CITRUS JUICE 267546 349406 94601600 200 200 16874318 23384712 0 0 12179674 9072540 0 0 0 0 0 0 0 0 919605 2088661 4970050 2732918 2893838 2237132 0 0 0 0 0 0 900000 720000 0 0 33767635 37503245 17253835 19992449 0 0 492776 1170690 0 0 0 0 0 0 0 0 0 0 0 0 17746611 21163139 X 9634834 11193703 6386190 5146403 0 0 16021024 16340106 33767635 37503245 319082 X false true X true true true RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false true false 320825 254624 66201 1287195 1044052 243143 3362030 1434242 1927788 2237132 0 0 X 94920682 94920682 94920682 94601600 94601600 94601600 Part X, Line 2 WITH FEW EXCEPTIONS, THE CORPORATION IS NO LONGER SUBJECT TO EXAMINATIONS BY MAJOR TAX JURISDICTIONS FOR YEARS ENDED JUNE 30, 2010 AND PRIOR. East Asia and the Pacific 2 Program Services Represent visit FL 529393 North America 1 Program Services Represent Visit FL 292994 Europe (Including Iceland and Greenland) 1 Program Services REPRESENT VISIT FL 2084087 South America 1 Program Services REPRESENT VISIT FL 647463 5 5 3553937 3553937 South America Media 60677 ach North America Media 418618 ach East Asia and the Pacific PR Contractor 226026 ach Europe (Including Iceland and Greenland) PR Contractor 469406 ach South Asia PR Contractor 166753 ach Europe (Including Iceland and Greenland) PR Contractor 45239 ach Europe (Including Iceland and Greenland) Fulfillment 10000 ach Europe (Including Iceland and Greenland) PR Contractor 1409543 ach South America PR Contractor 564140 ach Europe (Including Iceland and Greenland) media 12500 ach Europe (Including Iceland and Greenland) pr contractor 40033 ach Europe (Including Iceland and Greenland) pr contractor 8000 ach 7 false false false false false false true Friends of AIA Byway 2175 Mizell Road St Augustine FL 32080 010817026 501(c)(3) 7000 Tourism Support Brevard Nature Alliance PO Box 517 Titusville FL 32781 593558063 501(c)(3) 10000 Tourism Support VISIT TAMPA BAY 401 E JACKSON ST STE 200 TAMPA FL 33602 592529118 501(C)(6) 270000 Tourism Support THE ORIGINAL FLORIDA TOURISM TASK FORCE 2009 NW 67TH PLACE GAINESVILLE FL 32653 205041018 501(c)(3) 15000 Tourism Support GREATER MIAMI CVB 701 BRICKWELL AVE STE 2700 MIAMI FL 33131 592383735 501(c)(6) 175000 Tourism Support DAYTONA BEACH AREA CONVENTION AND VISITORS BUREAU 126 E ORANGE AVE DAYTONA BEACH FL 32114 592778577 501(C)(6) 50000 Tourism Support GREATER FORT LAUDERDALE CVB 100 E BROWARD BLVD STE 200 FORT LAUDERDALE FL 33301 501(c)(6) 75000 Tourism Support HERNANDO COUNTY TOURISM BOARD 31085 CORTEZ BLVD BROOKSFIELD FL 34602 591155275 501(c)(3) 12500 Tourism Support VISIT JACKSONVILLE AND THE BEACHES 208 N LAURA STREET JACKSONVILLE FL 32202 593281720 501(c)(6) 12500 Tourism Support KING FISHER FLEET 1200 W RETTA ESPLANADE PUNTA GORDA FL 33950 592233244 501(c)(6) 6734 Tourism Support PURE WATER WILDERNESS 220 SOUTH MAIN STREET TRENTON FL 32693 593731924 501(c)(6) 5607 Tourism Support RIVERWAY SOUTH APALACHICOLA CHOCTAWHATCHEE 1184 MARTIN LUTHER KING JR BLVD CRAWFORDVILLE FL 32327 271516833 501(c)(6) 12000 Tourism Support VILANO BEACH MAIN STREET PO BOX 3411 ST AUGUSTINE FL 32085 364733781 501(c)(6) 10000 Tourism Support VISIT ORLANDO 6277 SEA HARBOR DR 4TH FLR STE 400 ORLANDO FL 32821 592395248 501(c)(6) 70000 Tourism Support 4 10 Schedule I, Part I Line 2 Organization's procedures for monitoring the use of grant funds in the United States: All grants require an application form along with a detailed proposal. Visit Florida has developed a comprehensive selection criteria and requirements for reimbursement. Grants are not paid until all requirements for reimbursement are met. X X false false false EVANGELINE FiELds cfo / coo 239126 0 0 0 0 0 14396 0 600 0 254122 0 0 0 J William Seccombe President/ CEO 291152 0 0 0 0 0 9561 0 20650 0 321363 0 0 0 Eileen Forrow Exec. VP mrkt & Trav Trade 183346 0 0 0 0 0 9554 0 7353 0 200253 0 0 0 David Dodd VP Visitor Services 124200 0 0 0 0 0 7877 0 20377 0 152454 0 0 0 SUSANNAH COSTELLO VP GLOBAL BRAND 155647 0 0 0 0 0 9312 0 8870 0 173829 0 0 0 PAUL PHIPPS CMO 175934 0 0 0 0 0 9633 0 8896 0 194463 0 0 0 Carol Dover On Board of Directors 1188911 Direct appropriation false Part IV, Line 1 During the year ended June 30, 2014, Visit Florida was related to Florida Restaurant and Lodging Association (FRLA) by virtue of FRLA's President/CEO being a member of Visit Florida's board of Directors. There is a contract between Visit Florida and FRLA. The FRLA contract is funded by a direct appropriation of $1,021,027 to Visit Florida from Florida's Hotel and Restaurant Trust Fund. The program requires a private match which is administered jointly by Visit Florida and FRLA. $160,046 of the payments are related to a sponsorship agreement the organization has with FRLA for several of their programs throughout the year. $7,838 of the payments was related to the excess revenue from Florida Tourism Day Registrations due to the organization that was collected and then provided to FRLA based on the expenses. Part III: statement of program service accomplishments line 2 AND 4D THE ORGANIZATION UNDERTOOK THE FOLLOWING ADDITIONAL PROGRAM: FLORIDA HUDDLE - AN APPOINTMENT-BASED SHOW WHERE TOUR OPERATORS FROM ACROSS THE STATE MEET WITH DOMESTIC AND INTERNATIONAL BUYERS. LINE 4D Weblisting Affiliate platform for tourism-related businesses. As of June 30, 2014, Visit Florida had 9,720 weblisting affiliates and 2,435 fully engaged partners for a total of 12,155 tourism businesses being served by Visit FL. PART VI: GOVERNMENT, MANAGEMENT, AND DISCLOSURE SECTION A LINE 7A The board of directors is composed of 32 tourism-related members appointed by Enterprise Florida, Inc. in conjunction with the State of Florida Department of Economic Opportunity. Line 7b Visit Florida (VF) was created by and operates in accordance with Florida Statue 288.1226. VF provides reports to Enterprise Florida, Inc. (EFI). The office of EFI annualy certifies whether VF is operating in a manner consistent with the policies. Section B LINE 11A After review by the Director of Accounting and CFO of the Form 990 (as prepared by an independent CPA), a copy of the 990 is given to the audit committee for review prior to being filed with the Internal Revenue Service Center. LINE 12C VISIT FLORIDA (VF), as part of its corporate by-laws (Article XIV), has a conflict of interest statement. "It is the duty of every member of the Board of Directors and Committee member who is in any way, directly or indirectly, interested in a contract or proposed contract with the Corporation to disclose the nature and extent of such interest and to refrain from voting in respect to the contract or proposed contract." The Conflict of Interest statement is in every VF committee and board book and is noted at the beginning of every committee and board meeting. In addition, it is located on our .org site. As part of the Policy and Procedure for Purchasing of Goods and Services and Related Contract Management, "It is also the policy of VISIT FLORIDA to conduct all transactions at arms length. An arms length transaction is when both buyer and seller are free agents, there is no conflict of interest and both parties willingly agree to the price. This ensures VISIT FLORIDA always receives a fair value for the monies expended and all vendors are considered fairly and equitably. This policy is reinforced by the good business practice and other purchasing standards as identified throughout this document." VF regularly and consistently monitors and enforces compliance with this policy. Upon selection of new board members, VF executives ensure that none have any conflict of interest. As an on-going procedure, when a vendor is selected for a contract, VF ensures that there is no conflict of interest with the vendor. All personnel, board members and vendors are covered under this policy. Line 15 Compensation for the CEO is recommended by the Executive Committee of the Board of Directors and is forwarded to the Board for approval. The committee writes the contract for the CEO and determines the compensation package. Every year, the package is reviewed to determine if an increase is to be given to the CEO as well as to evaluate the CEO's performance for the past year to decide if he has earned any or all of his incentive pay. Compensation for all other employees including the Chief Financial Officer, Chief Marketing Officer and other key employees is determined by a salary survey that is conducted by an independent contractor every THREE years and is updated by the independent contractor annually for Florida industry average increases within each position's salary range. In addition, all employees receive an annual performance review. Salary increases are determined by the performance review and where the employee falls in their position's salary range. Increases to salaries were last given in August 2013. The last salary survey was conducted in 2013. Section C LINE 19 VISIT FLORIDA's governing documents, conflict of interest policy, and financial statements are made available to the public upon request. In addition, the conflict of interest statement is in every VF committee and board book, is noted at the beginning of every committee and board meeting, and is located on our .org web site. The financial statements are provided to the finance committee and board at the board meetings. The financials are discussed in detail at the finance committee meeting and in summary during the board meeting, which are both open to the public.