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      <FeesForServicesManagementGrp>
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      <FeesForServicesAccountingGrp>
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      <FeesForServicesLobbyingGrp>
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      <FeesForServicesProfFundraising>
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      <FeesForSrvcInvstMgmntFeesGrp>
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      <OfficeExpensesGrp>
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      <InformationTechnologyGrp>
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      <RoyaltiesGrp>
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      <TravelGrp>
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      <PymtTravelEntrtnmntPubOfclGrp>
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      <ConferencesMeetingsGrp>
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      <PaymentsToAffiliatesGrp>
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      <InsuranceGrp>
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      <OtherExpensesGrp>
        <Desc>Marketing/Communications</Desc>
        <TotalAmt>67712</TotalAmt>
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      <OtherExpensesGrp>
        <Desc>Operations Management</Desc>
        <TotalAmt>36000</TotalAmt>
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        <TotalAmt>22632</TotalAmt>
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      <OtherExpensesGrp>
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      <SavingsAndTempCashInvstGrp>
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      <PledgesAndGrantsReceivableGrp>
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      <AccountsReceivableGrp>
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      <ReceivablesFromOfficersEtcGrp>
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      <RcvblFromDisqualifiedPrsnGrp>
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      <OthNotesLoansReceivableNetGrp>
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      <PrepaidExpensesDefrdChargesGrp>
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      <LandBldgEquipCostOrOtherBssAmt>24866</LandBldgEquipCostOrOtherBssAmt>
      <LandBldgEquipAccumDeprecAmt>24866</LandBldgEquipAccumDeprecAmt>
      <LandBldgEquipBasisNetGrp>
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      <InvestmentsPubTradedSecGrp>
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      <InvestmentsOtherSecuritiesGrp>
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      <IntangibleAssetsGrp>
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      <TotalAssetsGrp>
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        <EOYAmt>97341</EOYAmt>
      </TotalAssetsGrp>
      <AccountsPayableAccrExpnssGrp>
        <BOYAmt>21981</BOYAmt>
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      <DeferredRevenueGrp>
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        <EOYAmt>114036</EOYAmt>
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      <TotalLiabilitiesGrp>
        <BOYAmt>135886</BOYAmt>
        <EOYAmt>134759</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsSFAS117Ind>X</OrganizationFollowsSFAS117Ind>
      <UnrestrictedNetAssetsGrp>
        <BOYAmt>12634</BOYAmt>
        <EOYAmt>-37418</EOYAmt>
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      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>12634</BOYAmt>
        <EOYAmt>-37418</EOYAmt>
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      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>148520</BOYAmt>
        <EOYAmt>97341</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>-50052</ReconcilationRevenueExpnssAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>false</AccountantCompileOrReviewInd>
      <FSAuditedInd>false</FSAuditedInd>
      <FederalGrantAuditRequiredInd>false</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleD documentId="IRS990ScheduleD" softwareId="14000265" softwareVersionNum="2014v5.0">
      <OtherLandBuildingsGrp>
        <OtherCostOrOtherBasisAmt>24866</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>24866</DepreciationAmt>
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    </IRS990ScheduleD>
    <IRS990ScheduleO documentId="IRS990ScheduleO" softwareId="14000265" softwareVersionNum="2014v5.0">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company</FormAndLineReferenceDesc>
        <ExplanationTxt>The Organization delegates all headquarters, administrative, membership, website, finance and accounting, and event management duties to the Management company, Virtual, Inc.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder</FormAndLineReferenceDesc>
        <ExplanationTxt>SEMPO's membership is open to individuals and companies worldwide. SEMPO's membership is primarily SEM firms and consultants, inhouse marketing professionals, Web developers, and advertising agencies. SEMPO offer three levels of membership,individual, organization, and sponsor, and any member can join a committee. All members are eligible to run for a Board of Directors seat. Members receive a discount on Sempo Institute training classes among other benefits.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Line 11b: Form 990 Review Process</FormAndLineReferenceDesc>
        <ExplanationTxt>The President of the Board and the management company reviews the 990 before it is filed.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts</FormAndLineReferenceDesc>
        <ExplanationTxt>The Board requires all directors to disclose any potential conflicts of interest on an annual basis. The Board reviews the disclosures and takes action if necessary.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Line 19: Other Organization Documents Publicly Available</FormAndLineReferenceDesc>
        <ExplanationTxt>The Organization's tax return is made available to the public on Guidestar.com. The Organization's governing documents are made available to the public on the Organization's website. The Organizations policies are made available to the public upon request.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>