2015-11-05T14:08:23-06:00 2014-12-31 271728945 O'CONNOR DAVIES LLP 665 FIFTH AVENUE NEW YORK NY 10022 990 2014-01-01 131582190 PUBLIC RELATIONS SOCIETY OF AMERICA INC PUB 2124601400 33 MAIDEN LANE 11TH FLOOR NEW YORK NY 10038 PHILIP T BONAVENTURA CHIEF FINANCIAL OFFICER 2124601400 2015-11-05 1 GARRETT M HIGGINS P00543209 2128678000 2015-11-05 2014 2016-03-07 17:11:31Z PHILIP T BONAVENTURA 33 MAIDEN LANE 11TH FLOOR NEW YORK NY 10038 13447584 0 1255 X WWW.PRSA.ORG X 1948 NY THE PUBLIC RELATIONS SOCIETY OF AMERICA, INC. NATIONAL HEADQUARTERS (THE "SOCIETY") IS AN INDIVIDUAL MEMBER SOCIETY COMPRISED OF PUBLIC RELATIONS PRACTITIONERS ORGANIZED TO IMPROVE THE PROFESSION AND PRACTICE OF PUBLIC RELATIONS. 17 17 56 400 523904 76502 0 0 10788650 10507128 208569 108399 616654 651963 11613873 11267490 15950 8950 0 0 5534037 5321535 0 0 0 5386216 5636442 10936203 10966927 677670 300563 6947677 7879380 1981344 2516982 4966333 5362398 X THE PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA) IS THE NATION'S LARGEST COMMUNITY OF PUBLIC RELATIONS AND COMMUNICATIONS PROFESSIONALS. PRSA PROVIDES TRAINING, SETS STANDARDS OF EXCELLENCE AND UPHOLDS PRINCIPLES OF ETHICS FOR THE GLOBAL PUBLIC RELATIONS PROFESSION. AS A LEADING VOICE IN THE PR INDUSTRY, THE SOCIETY ALSO ADVOCATES FOR GREATER UNDERSTANDING AND ADOPTION OF PUBLIC RELATIONS SERVICES. 0 0 NATIONAL CONFERENCE - THE INTERNATIONAL CONFERENCE OFFERS PRACTICAL INSIGHT AND NETWORKING FOR PUBLIC RELATIONS PROFESSIONAL OF ALL CAREER LEVELS, SECTORS, WORK ENVIRONMENTS AND INDUSTRIES. DEMONSTRATING VALUE WITH ACTIONABLE BEST PRACTICES IS THE FOCUS OF THIS ANNUAL EVENT. APPROXIMATELY 3,000 PEOPLE BENEFITED FROM THIS PROGRAM. MEMBERSHIP - PRSA IS A COMMUNITY OF MORE THAN 22,000 PUBLIC RELATIONS AND COMMUNICATIONS PROFESSIONALS ACROSS THE UNITED STATES, FROM RECENT COLLEGE GRADUATES TO THE LEADERS OF THE WORLD'S LARGEST MULTINATIONAL FIRMS. OUR MEMBERS REPRESENT NEARLY EVERY PRACTICE AREA AND PROFESSIONAL AND ACADEMIC SETTING WITHIN THE PUBLIC RELATIONS FIELD. IN ADDITION, THERE ARE MORE THAN 10,000 STUDENTS WHO ARE MEMBERS OF THE PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA (PRSSA) AT COLLEGES AND UNIVERSITIES HERE AND ABROAD. MORE THAN 32,000 PEOPLE BENEFITED FROM THIS PROGRAM. PUBLICATIONS-PRSA'S AWARD-WINNING NEWSPAPER, PR TRACTICS, BRINGS MEMBERS THE LATEST NEWS, TRENDS AND HOW-TO INFORMATION ABOUT THE EVOLVING PUBLIC RELATIONS PROFESSION. THE MONTHLY TABLOID DELIVERS ESSENTIAL TIPS FROM EXPERIENCED PUBLIC RELATIONS PRACTITIONERS THAT WILL HELP MEMBERS ENHANCE JOB SKILLS AND STAY COMPETITIVE IN TODAY'S MARKETPLACE.THE STRATEGIST IS THE ONLY MAGAZINE DEDICATED TO EXECUTIVE-LEVEL PUBLIC RELATIONS PROFESSIONALS. THIS QUARTERLY PUBLICATION PROVIDES MEMBERS WITH INSIGHTFUL FEATURE-LENGTH COMMENTARY ON THE STRATEGIC IMPORTANCE OF PUBLIC RELATIONS AT THE MANAGEMENT LEVEL AND VIEWS ON CHANGING PUBLIC RELATIONS CONCEPTS TO ENGAGE AND INFORM MEMBERS AND THEIR ORGANIZATION. APPROXIMATELY 32,000 PEOPLE BENEFITED FROM THIS PROGRAM. 0 0 0 1 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 142 0 56 1 1 1 0 0 0 0 0 X 17 17 0 0 0 0 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 0 X PHILIP T BONAVENTURA 2124601400 33 MAIDEN LANE 11TH FLOOR NEW YORK NY 10038 JOSEPH E COHEN CHAIR 2.00 X X 0 0 0 KATHY BARBOUR CHAIR-ELECT 2.00 X X 0 0 0 BLAKE D LEWIS III SECRETARY 2.00 X X 0 0 0 MARK W MCCLENNAN TREASURER 2.00 X X 0 0 0 MICKEY G NALL IMMEDIATE PAST CHAIR & CEO 2.00 X X 0 0 0 FELICIA WALKER BLOW DIRECTOR 2.00 X 0 0 0 KELLY J DAVIS DIRECTOR 2.00 X 0 0 0 RONELE M DOTSON DIRECTOR 2.00 X 0 0 0 JANE DVORAK DIRECTOR UNTIL 12/2014 2.00 X 0 0 0 GERI A EVANS DIRECTOR UNTIL 12/2014 2.00 X 0 0 0 BRIAN N LEE DIRECTOR 2.00 X 0 0 0 DIANE GAGE LOFGREN DIRECTOR UNTIL 12/2014 2.00 X 0 0 0 ELIZABETH A PECSI DIRECTOR UNTIL 12/2014 2.00 X 0 0 0 DEBRA D PETERSON DIRECTOR UNTIL 12/2014 2.00 X 0 0 0 SONJA POPP-STAHL DIRECTOR 2.00 X 0 0 0 KATHLEEN DONOHUE RENNIE DIRECTOR 2.00 X 0 0 0 ANITA FORD SAUNDERS DIRECTOR 2.00 X 0 0 0 TRACY A SCHARIO DIRECTOR 2.00 X 0 0 0 DEBORAH SILVERMAN DIRECTOR 2.00 X 0 0 0 BONNIE P UPRIGHT DIRECTOR 2.00 X 0 0 0 MARISA VALLBONA DIRECTOR 2.00 X 0 0 0 SUSAN WALTON DIRECTOR 2.00 X 0 0 0 WILLIAM M MURRAY CEO UNTIL 5/2014 40.00 X 225566 0 13069 PHILIP T BONAVENTURA CFO 40.00 X 233143 0 53136 KARLA VOTH VP, SPECIAL EVENTS & PROGRAMS 40.00 X 168278 0 33373 JOHN D ROBINSON VP, CORPORATE DEVELOPMENT & INDUSTRY PARTNERS 40.00 X 160134 0 54742 JENEEN GARCIA VP, EDUCATION 40.00 X 148164 0 32651 ALEX ORTIZ VP, INFORMATION TECHNOLOGY 40.00 X 121915 0 36439 WAI M CHEUNG CONTROLLER 40.00 X 122190 0 36044 1179390 0 259454 13 0 1 0 MARRIOTT BUSINESS SERVICES PO BOX 402642 ATLANTA GA 30384 FINANCIAL SERVICES 621108 DENBO MULTIMEDIA INC 684 FIFTH AVENUE BROOKLYN NY 11215 MULTIMEDIA SERVICES 296055 JT MAGEN & COMPANY INC 44 WEST 28TH STREET 11TH FLOOR NEW YORK NY 10001 CONSTRUCTION 262547 OMNI SHOREHAM HOTEL 2500 CALVERT STREET NW WASHINGTON DC 20008 HOTEL/ACCOMODATIONS 173601 TAMPA MARRIOT WATERSIDE HOTEL & MARINA 700 SOUTH FLORIDA AVENUE TAMPA FL 33602 HOTEL/ACCOMODATIONS 107291 7 MEMBERSHIP DUES 900099 5038224 5038224 NATIONAL CONFERENCE 900099 1655136 1655136 STUDENT SOCIETY 900099 972467 972467 SECTIONS SUPPORT 900099 817557 817557 AWARD PROGRAMS 900099 735344 735344 1288400 1288400 10507128 81423 81423 6244 6244 2207070 2180094 26976 26976 26976 ADVERTISING 519130 509700 509700 INSURANCE PROCEEDS 900099 121815 121815 MAILING LIST RENTAL 900004 7564 7564 6640 6640 645719 11267490 10945770 523904 236458 7750 1200 524914 3668840 378954 422862 325965 63225 51769 17679 555532 563431 862187 113646 776620 489526 1453640 141155 75628 EQUIPMENT RENTAL 407538 UBI TAXES 28735 DUES & SUBSCRIPTIONS 21094 REPAIRS & MAINTENANCE 15037 10966927 360903 752770 3089185 3011759 362686 452022 193900 179242 965487 583975 192768 381512 2706796 3064268 41439 37807 6947677 7879380 767103 1016714 811322 1223735 402919 276533 1981344 2516982 X 4966333 5362398 4966333 5362398 6947677 7879380 300563 95502 0 X X 0 1 X 1 0 0 1 0 598992 333237 265755 366495 250738 115757 381512 4845 DEFERRED RENT 271688 276533 X 11345313 95502 95502 11249811 17679 17679 11267490 10949248 0 10949248 17679 17679 10966927 PART X, LINE 2: THE SOCIETY FOLLOWS THE ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES WHICH PROVIDES A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR THE FINANCIAL STATEMENT RECOGNITION OF A TAX POSITION TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. USING THIS GUIDANCE, AN ENTITY MAY RECOGNIZE A TAX BENEFIT FROM AN UNCERTAIN TAX POSITION IN ITS FINANCIAL STATEMENTS ONLY IF IT IS MORE LIKELY-THAN-NOT (I.E. A LIKELIHOOD OF MORE THAN 50%) THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. TAX YEARS SINCE 2011 REMAIN OPEN TO EXAMINATION. THERE ARE CURRENTLY NO EXAMINATIONS IN PROGRESS. X X X X 0 0 0 WILLIAM M MURRAY CEO UNTIL 5/2014 161122 0 64130 0 314 0 0 0 13069 0 238635 0 0 0 PHILIP T BONAVENTURA CFO 232773 0 0 0 370 0 34500 0 18636 0 286279 0 0 0 KARLA VOTH VP, SPECIAL EVENTS & PROGRAMS 166901 0 0 0 1377 0 22142 0 11231 0 201651 0 0 0 JOHN D ROBINSON VP, CORPORATE DEVELOPMENT & INDUSTRY 159869 0 0 0 265 0 22205 0 32537 0 214876 0 0 0 JENEEN GARCIA VP, EDUCATION 148030 0 0 0 134 0 19892 0 12759 0 180815 0 0 0 ALEX ORTIZ VP, INFORMATION TECHNOLOGY 121821 0 0 0 94 0 15434 0 21005 0 158354 0 0 0 WAI M CHEUNG CONTROLLER 121798 0 0 0 392 0 12942 0 23102 0 158234 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 THERE ARE TWO CLASSES OF MEMBERSHIP: GENERAL MEMBER AND ASSOCIATE MEMBER. THE ORGANIZATION'S MEMBERS REPRESENT NEARLY EVERY PRACTICE AREA AND PROFESSIONAL AND ACADEMIC SETTING WITHIN THE PUBLIC RELATIONS FIELD. IN ADDITION, THERE ARE MORE THAN 10,000 STUDENTS WHO ARE MEMBERS OF THE PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA (PRSSA) AT COLLEGES AND UNIVERSITIES IN THE U.S. AND ABROAD. FORM 990, PART VI, SECTION A, LINE 7A DELEGATES OF THE MEMBERSHIP, WHO SHALL HAVE ANY MAY EXERCISE ALL THE POWERS, RIGHTS AND PRIVILEGES OF MEMBERS, ELECT ALL MEMBERS OF THE BOARD OF DIRECTORS, INCLUDING OFFICERS. FORM 990, PART VI, SECTION A, LINE 7B DELEGATES OF THE MEMBERSHIP, WHO SHALL HAVE ANY MAY EXERCISE ALL THE POWERS, RIGHTS AND PRIVILEGES OF MEMBERS, HAVE THE RIGHT TO AMEND THE BYLAWS, APPROVE CHAPTER DISSOLUTIONS AND APPROVE A DUES STRUCTURE PROPOSED BY THE BOARD. FORM 990, PART VI, SECTION B, LINE 11 THE FORM 990 WILL BE REVIEWED IN DETAIL BY THE FINANCE COMMITTEE PRIOR TO FILING. A COPY OF THE FORM 990 WILL ALSO BE PROVIDED TO EACH MEMBER OF THE BOARD ELECTRONICALLY, AND A FULL DISCUSSION WILL ENSUE AS APPROPRIATE. FORM 990, PART VI, SECTION B, LINE 12C PRSA BOARD MEMBERS, OFFICERS AND KEY EMPLOYEES ARE REQUIRED TO DISCLOSE ACTUAL AND POTENTIAL CONFLICTS OF INTEREST ON AN ANNUAL BASIS. EACH DISCLOSURE IS REVIEWED BY THE CEO. ANY VIOLATIONS OF THE POLICY ARE BROUGHT TO THE ATTENTION OF THE CHAIR AND EXECUTIVE COMMITTEE. THE BOARD OF DIRECTORS WILL DETERMINE WHETHER OR NOT A CONFLICT OF INTEREST EXISTS, AND WHETHER OR NOT SUCH CONFLICT MATERIALLY AND ADVERSELY AFFECTS THE INTERESTS OF THE ORGANIZATION. A COVERED OFFICIAL WHOSE POTENTIAL CONFLICT IS UNDER REVIEW MAY NOT DEBATE, VOTE OR OTHERWISE PARTICIPATE IN SUCH DETERMINATION ONCE THE POTENTIAL CONFLICT IS DISCLOSED. IF THE BOARD OF DIRECTORS DETERMINE AN ACTUAL OR POTENTIAL CONFLICT OF INTEREST DOES EXIST, THE BOARD WILL DETERMINE AN APPROPRIATE REMEDY. DISCUSSIONS CONCERNING CONFLICTS OF INTEREST ARE DOCUMENTED IN THE MINUTES OF THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 15 COMPENSATION AND BENEFITS FOR THE CHIEF EXECUTIVE OFFICER (TOP STAFF OFFICIAL) IS DETERMINED BY THE EXECUTIVE COMMITTEE OF THE BOARD, WITH THE CONCURRENCE OF THE BOARD. THE EXECUTIVE COMMITTEE CONSIDERS SALARY SURVEYS OF SIMILAR ORGANIZATIONS FOR THE TOP STAFF OFFICIAL AND MAY, IN ITS DISCRETION, ENGAGE AN INDEPENDENT CONSULTANT TO CONDUCT A SALARY REVIEW. IN ADDITION, THE EXECUTIVE COMMITTEE CONDUCTS, WITH INPUT FROM THE BOARD OF DIRECTORS, AN EVALUATION OF THE CHIEF EXECUTIVE OFFICER BASED ON HIS OR HER SUCCESS ACHIEVING THE ENDS SET OUT IN THE STRATEGIC PLAN WHILE ACTING WITHIN THE LIMITATIONS OF PRSA POLICIES AND ACCOMPLISHING THE MUTUALLY AGREED-UPON OBJECTIVES. THE TERMS OF COMPENSATION ARE INCLUDED IN AN EMPLOYMENT CONTRACT, WHICH IS MUTUALLY EXECUTED BY THE CHAIR AND THE CEO. DETERMINING COMPENSATION AND BENEFITS PAYMENTS OF OTHER KEY EMPLOYEES IS DELEGATED TO THE CHIEF EXECUTIVE OFFICER WITHIN THE TERMS OF RESPONSIBILITIES SET FORTH IN THE EMPLOYMENT AGREEMENT, AS AGREED UPON BY THE BOARD. THE CEO CONSIDERS SALARY SURVEYS OF SIMILAR ORGANIZATIONS FOR THE KEY EMPLOYEE POSITIONS AND MAY, IN HIS/HER DISCRETION, ENGAGE AN INDEPENDENT CONSULTANT TO CONDUCT A SALARY REVIEW. IN ADDITION, THE CEO CONDUCTS AN EVALUATION OF THE KEY EMPLOYEES BASED ON HIS OR HER SUCCESS ACCOMPLISHING THE AGREED-UPON OBJECTIVES. THE PROCESS FOR DETERMINING THE COMPENSATION OF THE CEO AND KEY EMPLOYEES, AS OUTLINED ABOVE, WAS LAST CONDUCTED IN 2014. FORM 990, PART VI, SECTION C, LINE 19 IN RESPONSE TO A WRITTEN OR IN-PERSON REQUEST, A COPY OF THE REQUESTED TAX FORM(S), GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS IS PROVIDED TO THE REQUESTER. IF THE REQUEST FOR COPIES IS MADE IN PERSON, A COPY OF THE REQUESTED DOCUMENT(S) WILL GENERALLY BE PROVIDED ON THE DAY OF THE REQUEST; IF THE REQUEST IS WRITTEN, THEN PRSA FORWARDS A COPY OF THE REQUESTED TAX FORM(S) OR GOVERNING DOCUMENT(S) WITHIN THIRTY DAYS. A COPY OF QUARTERLY AND AUDITED FINANCIAL STATEMENTS IS POSTED ON THE PRSA'S WEBSITE AFTER REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS. FORM 990, PART XII, LINE 2C: THE ORGANIZATION HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. FORM 990, PART VI, SECTION B, LINE 10B EACH CHAPTER MUST HAVE BYLAWS THAT ARE CONSISTENT WITH THE NATIONAL BYLAWS AND MUST BE APPROVED BY THE BOARD.