2025-11-12T18:16:38-06:00 2024-12-31 331374517 PKF O'CONNOR DAVIES ADVISORY LLC 245 PARK AVENUE 12TH FLOOR NEW YORK NY 10167 990 2024-01-01 131582190 PUBLIC RELATIONS SOCIETY OF AMERICA INC PUB 2124601400 120 WALL STREET 21ST FLOOR NEW YORK NY 10005 AMBER SHAVERDI HUSTON COO 2124601400 2025-11-17 1 1 EVA MRUK P00543254 2122862600 2025-11-11 2024 2025-03-06 01:10:19Z AMBER SHAVERDI HUSTON 120 WALL STREET 21ST FLOOR NEW YORK NY 10005 12878821 0 1255 X WWW.PRSA.ORG X 1948 NY AN INDIVIDUAL MEMBER SOCIETY COMPRISED OF PUBLIC RELATIONS PRACTITIONERS AND STUDENTS ORGANIZED TO IMPROVE THE PROFESSION AND PRACTICE OF PUBLIC RELATIONS. 17 17 41 400 153110 19188 0 0 10831496 10940928 316662 446709 365154 386412 11513312 11774049 18100 9000 0 0 5927123 5920467 0 0 0 5839668 6001283 11784891 11930750 -271579 -156701 9012271 8769859 6350836 6098673 2661435 2671186 X THE PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA) IS THE NATION'S LARGEST COMMUNITY OF PUBLIC RELATIONS AND COMMUNICATIONS PROFESSIONALS. PRSA PROVIDES TRAINING, SETS STANDARDS OF EXCELLENCE AND UPHOLDS PRINCIPLES OF ETHICS FOR THE GLOBAL PUBLIC RELATIONS PROFESSION. AS A LEADING VOICE IN THE PUBLIC RELATIONS INDUSTRY, THE SOCIETY ALSO ADVOCATES FOR GREATER UNDERSTANDING AND ADOPTION OF PUBLIC RELATIONS SERVICES. 0 0 PROFESSIONAL DEVELOPMENT, INCLUDING INTERNATIONAL CONFERENCE - PRSA PROVIDES AN EXCEPTIONAL MEMBER EXPERIENCE THAT EDUCATES, INSPIRES, GUIDES AND GALVANIZES A DIVERSE COMMUNITY OF ETHICAL, STRATEGIC COMMUNICATIONS PROFESSIONALS. THE MISSION OF PRSA'S PROFESSIONAL DEVELOPMENT DEPARTMENT IS TO MAKE COMMUNICATIONS PROFESSIONALS BETTER, SMARTER AND MORE CONNECTED THROUGH ALL THE STAGES OF THEIR CAREER. IN 2023, THE PROFESSIONAL DEVELOPMENT DEPARTMENT HOSTED 1VIRTUAL WORKSHOP, 3 LIVE CERTIFICATE PROGRAMS, 30+ LIVE WEBINARS, 2 APR BOOT CAMPS AND 3 APR NUTS AND BOLTS SESSIONS. PRSA'S INTERNATIONAL CONFERENCE ENJOYS THE REPUTATION AS THE PREEMINENT CONFERENCE FOR THE PROFESSION AS WELL AS THE ANNUAL MEETING OF ALL PRSA COMMUNITIES. IT IS AN INTENSIVE LEARNING OPPORTUNITY WITH INDUSTRY EXPERTS AND THOUGHT LEADERS AND PEER-TO PEER NETWORKING. IT OFFERS PRACTICAL INSIGHT FOR PUBLIC RELATIONS PROFESSIONAL OF ALL CAREER LEVELS, SECTORS, WORK ENVIRONMENTS AND INDUSTRIES. DEMONSTRATING VALUE WITH ACTIONABLE BEST PRACTICES IS THE FOCUS OF THIS ANNUAL EVENT. MORE THAN 6,000 PEOPLE BENEFITED FROM BOTH PROFESSIONAL DEVELOPMENT AND INTERNATIONAL CONFERENCE PROGRAM. COMMUNICATIONS AND CORPORATE SALES -PRSA'S SALES TEAM INCLUDES THE CORPORATE DEVELOPMENT PROGRAM (3RD PARTY) WHICH ENABLES THE FINANCIAL SUPPORT OF THE EDUCATION, RESEARCH AND THOUGHT LEADERSHIP EVENTS AND PROGRAMS, AND CAREER RESOURCES THROUGH THE SALES OF STRATEGIC PARTNERSHIPS, EVENT SPONSORSHIPS AND EXHIBITS. PRSA PARTNERS, SPONSORS AND EXHIBITORS ARE PROVIDED APPROPRIATE BRAND RECOGNITION AND ACKNOWLEDGEMENT OF THEIR COLLABORATION ON PROGRAM AND CONTENT DEVELOPMENT, FUNDING AND UNDERWRITING. THE SALES TEAM ALSO SELLS AND ENABLES GROUP MEMBERSHIPS FOR ORGANIZATIONS WITH 5 OR MORE POTENTIAL MEMBERS, PROVIDING DISCOUNTS ON MEMBERSHIP AND GROUP SAVINGS ON ACCESS TO EDUCATIONAL EVENTS AND PROGRAMS. PRSA'S MARKETING DEPARTMENT BUILDS AWARENESS OF AND PROMOTES PARTICIPATION IN THE PRSA MEMBERSHIP, ITS COMMUNITIES AND ITS PROGRAMS. THROUGH AN OMNICHANNEL MARKETING PROGRAM, INCLUDING ADVERTISING, SOCIAL MEDIA OUTREACH AND DIRECT MARKETING, THE MARKETING TEAM SEEKS TO ELEVATE THE PRSA BRAND AND STRENGTHEN AND GROW ITS COMMUNITY PARTICIPATION AND ENGAGEMENT, ANNOUNCES AND PROMOTES THE NUMEROUS EDUCATIONAL CLASSES, PROGRAMS AND EVENTS OFFERED BY PRSA AND SHOWCASES THE RESEARCH AND THOUGHT LEADERSHIP DEVELOPED BY ITS INTERNAL TEAM, MEMBERS AND PARTNERS. THE PRSA COMMUNICATIONS DEPARTMENT SPEARHEADS THE OVERALL BRAND MESSAGE DEVELOPMENT AND POSITIONING FOR THE NATION'S LEADING PROFESSIONAL ASSOCIATION SERVING THE PUBLIC RELATIONS COMMUNITY. THE DEPARTMENT DESIGNS AND OPTIMIZES BEST-IN-CLASS COMMUNICATIONS INFRASTRUCTURE TO CREATE HIGH-IMPACT, INTEGRATED CAMPAIGNS THAT INCREASE BRAND AWARENESS, MEMBER ENGAGEMENT AND ADVANCE REPUTATION AMONG INTERNAL AND EXTERNAL AUDIENCES. MORE THAN 24,000 PEOPLE BENEFITED FROM COMMUNICATIONS AND CORPORATE SALES. SECTIONS/SECTIONS SUPPORTPRSA OFFERS MEMBERS A VARIETY OF WAYS TO NETWORK WITH INDUSTRY PROFESSIONALS, BOTH ONLINE AND IN-PERSON. A PRSA SECTION MEMBERSHIP IS FOR THOSE PROFESSIONALS LOOKING TO CONNECT WITH OTHER PUBLIC RELATIONS AND COMMUNICATION PEERS IN THEIR INDUSTRY VERTICAL. PRSA HAS PROFESSIONAL INTEREST SECTIONS (ASSOCIATION/NONPROFIT, CORPORATE COMMUNICATIONS, COUNSELORS ACADEMY, COUNSELORS TO HIGHER EDUCATION, EDUCATORS ACADEMY, EMPLOYEE COMMUNICATIONS, ENTERTAINMENT AND SPORTS, FINANCIAL COMMUNICATIONS, HEALTH ACADEMY, INDEPENDENT PRACTITIONERS ALLIANCE, NEW PROFESSIONALS, PUBLIC AFFAIRS AND GOVERNMENT, TECHNOLOGY AND TRAVEL AND TOURISM). MEMBERS OF THESE SECTIONS ARE ABLE TO CONNECT WITH INDUSTRY PEERS WHO HAVE SIMILAR NEEDS AND SHARE THE SAME CHALLENGES. THESE GROUPS SHARE IMPORTANT AND RELEVANT INFORMATION ABOUT THEIR AREA OF INTEREST THROUGH A VARIETY OF CHANNELS THROUGHOUT THE YEAR.MORE THAN 7,000 PEOPLE BENEFITTED FROM THIS PROGRAM. 0 0 0 1 0 0 0 0 0 1 0 0 1 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 1 61 0 41 1 1 1 0 0 0 0 0 0 0 X 17 17 0 0 0 0 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 0 0 X AMBER SHAVERDI HUSTON 2124601400 120 WALL STREET 21ST FLOOR NEW YORK NY 10005 JOSEPH ABREU CHAIR 10.00 2.00 X X 0 0 0 RAY DAY CHAIR-ELECT 10.00 2.00 X X 0 0 0 MICHELLE EGAN IMMEDIATE PAST CHAIR 2.00 0.00 X X 0 0 0 JESSICA M GRAHAM TREASURER 10.00 0.00 X X 0 0 0 SAM JAMES MORREY SIMS SECRETARY 10.00 0.00 X X 0 0 0 MONICA ACKERSON DIRECTOR 2.00 0.00 X 0 0 0 THOMAS BENNETT III DIRECTOR 2.00 2.00 X 0 0 0 MICHAEL A BROWN SR DIRECTOR 2.00 0.00 X 0 0 0 JOHN GREGORY CLEMMONS DIRECTOR 2.00 0.00 X 0 0 0 JANELLE GUTHRIE DIRECTOR 2.00 0.00 X 0 0 0 ANDREA GILS MONZON DIRECTOR 2.00 0.00 X 0 0 0 CHRISTINA MORTON DIRECTOR 2.00 0.00 X 0 0 0 CAYCE MYERS DIRECTOR 2.00 2.00 X 0 0 0 TERESA VALERIO PARROT DIRECTOR 2.00 2.00 X 0 0 0 JOSHUA D POUPORE DIRECTOR 2.00 0.00 X 0 0 0 PATRICIA REACE ALVARENGA SMITH DIRECTOR 2.00 0.00 X 0 0 0 JASON SPRENGER DIRECTOR 2.00 0.00 X 0 0 0 LINDA THOMAS BROOKS CEO 40.00 0.00 X 455403 0 83596 PHILIP T BONAVENTURA CFO 40.00 1.00 X 301223 0 57668 ANNA YUDINA CMO 40.00 0.00 X 160511 0 14265 LAUREN COLLINS VP, MEMBERSHIP 40.00 0.00 X 156685 0 35757 JENEEN GARCIA SENIOR VP, PROGRAMS 40.00 0.00 X 186768 0 37944 KAREN MATEO CCO 40.00 0.00 X 175284 0 36146 ALEX ORTIZ VP, INFORMATION TECHNOLOGY 40.00 0.00 X 167197 0 69524 JOHN BOMIER VP, MEETING & EVENTS 40.00 0.00 X 159667 0 64134 STEFANIE SCIRE VP, HUMAN RESOURCES 40.00 0.00 X 165033 0 49343 1927771 0 448377 16 0 1 0 DENBO MULTIMEDIA INC 684 FIFTH AVENUE BROOKLYN NY 11215 EVENT PLANNING & COORDINATING 448168 JAMES G ELLIOT CO INC 626 WILSHIRE BLVD SUITE 500 LOS ANGELES CA 90017 MEDIA SALES SERVICES 222930 VENABLE LLP 750 E PRATT STREET SUITE 900 BALTIMORE MD 21202 LEGAL SERVICES 190549 BRIGHT AV LLC 15181 SPRINGDALE STREET HUNTINGTON BEACH CA 92649 AUDIO/VISUAL SERVICES 172235 PALISADES CONVENTION MANAGEMENT 729 7TH AVENUE SUITE 1402A NEW YORK NY 10019 EVENT ATTENDANCE MANAGEMENT 152944 6 MEMBERSHIP DUES & FEES 813410 4472694 4472694 PROFESSIONAL DEVELOPMENT 611430 2905974 2905974 SECTIONS SUPPORT 813410 1734249 1734249 OTHER PROGRAM SERVICES 813410 1063717 1063717 STUDENT SOCIETY 611710 764294 764294 10940928 132346 132346 364 364 151510 0 151510 151510 151510 1419135 1104772 314363 314363 314363 16941 0 16941 16941 JOB PLACEMENT SERVICES 560000 142790 142790 FEES & OTHER INCOME 900099 64487 64487 ADVERTISING 541800 10320 10320 217597 11774049 10940928 153110 680011 9000 1265108 3520410 323912 468397 342640 135687 57085 39010 972756 347591 755287 514371 1026454 390055 1017555 652 61505 67445 UBI TAXES 1995 FACILITIES/EQUIPMENT 561797 BAD DEBT 37742 REPAIRS & MAINT. 12820 1476 11930750 325689 551199 75567 53969 403700 414677 380585 716696 504204 387317 158611 116887 4968024 5063769 2700095 1852662 9012271 8769859 877426 1525952 25000 0 2451985 2397555 81733 43428 2914692 2131738 6350836 6098673 X 2661435 2671186 2661435 2671186 9012271 8769859 -156701 166452 0 X X 0 1 X 1 0 0 1 0 371450 287415 84035 131031 98505 32526 1723 1397 326 116887 OPERATING LEASE RIGHT-OF-USE ASSET 1852662 1852662 OPERATING LEASE LIABILITIES 1990860 DUE TO PRSA FOUNDATION 140878 2131738 X 12286793 166452 385302 551754 11735039 39010 39010 11774049 12162729 270989 270989 11891740 39010 39010 11930750 PART X, LINE 2: THE ORGANIZATION FOLLOWS THE ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES WHICH PROVIDES A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR THE FINANCIAL STATEMENT RECOGNITION OF A TAX POSITION TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. USING THIS GUIDANCE, AN ENTITY MAY RECOGNIZE A TAX BENEFIT FROM AN UNCERTAIN TAX POSITION IN ITS FINANCIAL STATEMENTS ONLY IF IT IS MORE LIKELY-THAN-NOT (I.E. A LIKELIHOOD OF MORE THAN 50%) THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. MANAGEMENT HAS DETERMINED THE SOCIETY HAS NO UNCERTAIN TAX POSITIONS AT DECEMBER 31, 2024. TAX YEARS SINCE 2021 REMAIN OPEN TO EXAMINATION. THERE ARE CURRENTLY NO EXAMINATIONS IN PROGRESS. PART XI, LINE 2D - OTHER ADJUSTMENTS: REVENUE OF RELATED ORG. INCLUDED IN CONSOLIDATED FINANCIAL STATEMENTS 385,302. PART XII, LINE 2D - OTHER ADJUSTMENTS: EXPENSES OF RELATED ORG. INCLUDED IN CONSOLIDATED FINANCIAL STATEMENTS 270,989. X X X X 0 0 0 LINDA THOMAS BROOKS CEO 454215 0 0 0 1188 0 48060 0 35536 0 538999 0 0 0 PHILIP T BONAVENTURA CFO 292330 0 7294 0 1599 0 43940 0 13728 0 358891 0 0 0 ALEX ORTIZ VP, INFORMATION TECHNOLOGY 162715 0 4159 0 323 0 23754 0 45770 0 236721 0 0 0 JENEEN GARCIA SENIOR VP, PROGRAMS 181460 0 4507 0 801 0 23966 0 13978 0 224712 0 0 0 JOHN BOMIER VP, MEETING & EVENTS 155375 0 3978 0 314 0 22940 0 41194 0 223801 0 0 0 STEFANIE SCIRE VP, HUMAN RESOURCES 160513 0 4098 0 422 0 23169 0 26174 0 214376 0 0 0 KAREN MATEO CCO 170729 0 4221 0 334 0 24237 0 11909 0 211430 0 0 0 LAUREN COLLINS VP, MEMBERSHIP 152721 0 3863 0 101 0 21815 0 13942 0 192442 0 0 0 ANNA YUDINA CMO 160346 0 0 0 165 0 13130 0 1135 0 174776 0 0 0 PART I, LINE 7 INDIVIDUALS LISTED ON SCHEDULE J, PART II RECEIVED DISCRETIONARY BONUSES FROM THE ORGANIZATION DURING THE 2024 CALENDAR YEAR. FORM 990, PART VI, SECTION A, LINE 6 THERE ARE FOUR CLASSES OF MEMBERSHIP: GENERAL MEMBERS, ASSOCIATE MEMBERS, RETIRED MEMBERS, AND EMERITUS MEMBERS. ADDITIONAL CATEGORIES OR SUBCATEGORIES OF MEMBERSHIP MAY BE CREATED BY THE BOARD FROM TIME TO TIME BY RESOLUTION. THE ORGANIZATION'S MEMBERS REPRESENT NEARLY EVERY PRACTICE AREA AND PROFESSIONAL AND ACADEMIC SETTING WITHIN THE PUBLIC RELATIONS OR COMMUNICATIONS FIELD. FORM 990, PART VI, SECTION A, LINE 7A DELEGATES OF THE MEMBERSHIP HAVE THE RIGHT TO ELECT DIRECTORS AND OFFICERS OF THE BOARD. FORM 990, PART VI, SECTION A, LINE 7B THE RIGHT TO AMEND THE ORGANIZATION'S BYLAWS AND APPROVE CHAPTER DISSOLUTIONS IS RESERVED TO THE DELEGATES OF THE MEMBERSHIP. FORM 990, PART VI, SECTION B, LINE 11B THE ORGANIZATION HAS ITS FORM 990 PREPARED BY AN OUTSIDE ACCOUNTING FIRM. THE FORM 990 IS FIRST REVIEWED IN DETAIL WITH STAFF AND MANAGEMENT AND DISCUSSED WITH THE OUTSIDE ACCOUNTANTS BEFORE BEING SHARED WITH THE FINANCE COMMITTEE. THE FINANCE COMMITTEE THEN CONDUCTS A DETAILED REVIEW WITH THE INTERIM CFO. A COPY OF THE FORM 990 IS PROVIDED TO EACH MEMBER OF THE BOARD ELECTRONICALLY, AND A FULL DISCUSSION ENSUES AS APPROPRIATE. ANY COMMENTS ARE THEN SUMMARIZED AND PROVIDED TO THE OUTSIDE ACCOUNTANTS. EACH ISSUE IS DOCUMENTED AND ADDRESSED UNTIL THE RETURN IS FINALIZED. THE FINAL RETURN IS THEN SHARED WITH THE FULL BOARD OF DIRECTORS FOR REVIEW AND DISCUSSION. UPON APPROVAL BY THE BOARD, THE RETURN IS FILED BY THE OUTSIDE ACCOUNTING FIRM. FORM 990, PART VI, SECTION B, LINE 12C PRSA BOARD MEMBERS, OFFICERS AND KEY PERSONS ARE REQUIRED TO DISCLOSE ACTUAL AND POTENTIAL CONFLICTS OF INTEREST ON AN ANNUAL BASIS. EACH DISCLOSURE IS REVIEWED BY THE CEO OR THEIR APPOINTED DELEGATE. ANY POTENTIAL CONFLICTS OF INTEREST ARE BROUGHT TO THE ATTENTION OF THE CHAIR AND EXECUTIVE COMMITTEE. THE BOARD OF DIRECTORS WILL DETERMINE WHETHER OR NOT A CONFLICT OF INTEREST EXISTS, AND WHETHER OR NOT SUCH CONFLICT MATERIALLY AND ADVERSELY AFFECTS THE INTERESTS OF THE ORGANIZATION. A COVERED OFFICIAL WHOSE POTENTIAL CONFLICT IS UNDER REVIEW DOES NOT DEBATE, VOTE OR OTHERWISE PARTICIPATE IN SUCH DETERMINATIONS ONCE THE POTENTIAL CONFLICT IS DISCLOSED. IF THE BOARD OF DIRECTORS DETERMINE AN ACTUAL OR POTENTIAL CONFLICT OF INTEREST DOES EXIST, THE BOARD WILL DETERMINE AN APPROPRIATE REMEDY. DISCUSSIONS CONCERNING CONFLICTS OF INTEREST ARE DOCUMENTED IN THE MINUTES OF THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 15A COMPENSATION AND BENEFITS FOR THE CHIEF EXECUTIVE OFFICER IS DETERMINED BY THE EXECUTIVE COMMITTEE OF THE BOARD, WITH THE CONCURRENCE OF THE BOARD. THE EXECUTIVE COMMITTEE CONSIDERS SALARY SURVEYS OF SIMILAR ORGANIZATIONS FOR THE TOP STAFF OFFICIAL AND MAY, IN ITS DISCRETION, ENGAGE AN INDEPENDENT CONSULTANT TO CONDUCT A SALARY REVIEW. IN ADDITION, THE EXECUTIVE COMMITTEE CONDUCTS, WITH INPUT FROM THE BOARD OF DIRECTORS, AN EVALUATION OF THE CHIEF EXECUTIVE OFFICER BASED ON HIS OR HER SUCCESS ACHIEVING THE ENDS SET OUT IN THE STRATEGIC PLAN WHILE ACTING WITHIN THE LIMITATIONS OF PRSA POLICIES AND ACCOMPLISHING THE MUTUALLY AGREED-UPON OBJECTIVES. THE TERMS OF COMPENSATION ARE INCLUDED IN AN EMPLOYMENT CONTRACT, WHICH IS MUTUALLY EXECUTED BY THE CHAIR AND THE CEO. DETERMINING COMPENSATION AND BENEFITS PAYMENTS OF OTHER KEY EMPLOYEES IS DELEGATED TO THE CHIEF EXECUTIVE OFFICER WITHIN THE TERMS OF RESPONSIBILITIES SET FORTH IN THE EMPLOYMENT AGREEMENT, AS AGREED UPON BY THE BOARD. THE CEO CONSIDERS SALARY SURVEYS OF SIMILAR ORGANIZATIONS FOR THE KEY EMPLOYEE POSITIONS AND MAY, IN HIS/HER DISCRETION, ENGAGE AN INDEPENDENT CONSULTANT TO CONDUCT A SALARY REVIEW. IN ADDITION, THE CEO CONDUCTS AN EVALUATION OF THE KEY EMPLOYEES BASED ON HIS OR HER SUCCESS ACCOMPLISHING THE AGREED-UPON OBJECTIVES. THE PROCESSES FOR DETERMINING THE COMPENSATION OF THE CEO AND KEY EMPLOYEES WAS LAST REVIEWED IN 2023. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS FORM 990 AVAILABLE FOR PUBLIC INSPECTION AS REQUIRED UNDER SECTION 6104 OF THE INTERNAL REVENUE CODE. IN ADDITION, THE FINANCIAL STATEMENTS, CONFLICT OF INTEREST POLICY, ARTICLES OF INCORPORATION, AND BY-LAWS ARE ALSO AVAILABLE UPON WRITTEN REQUEST OR BY CALLING THE ORGANIZATION DIRECTLY. PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC 120 WALL STREET 21ST FLOOR NEW YORK NY 10005 133556137 PUBLIC RELATIONS SCHOLARSHIPS & FELLOWSHIPS NY 501(C)(3) LINE 7 PUBLIC RELATIONS SOCIETY OF AMERICA INC 1 0 0 0 0 0 0 0 0 0 0 0 1 0 1 1 1 0 0 0 PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC Q 284653 COST