2015-11-16T08:34:35-08:00 2014-12-31 Bregante Company LLP CPAs 301 Battery St 2 Mezzanine San Francisco CA 94111 990 2014-01-01 451611066 THE REPRESENTATION PROJECT REPR 4153861200 PO BOX 1750 ROSS CA 94957 JENNIFER SIEBEL NEWSOM CEO & PRESIDENT 2015-11-12 true Paul W Hammond P00637489 4157771001 2014 2016-02-25 16:41:14Z X 1329532 false false X www.therepresentationproject.org X 2011 CA The Representation Project is a social action campaign and media organization established to shift people's consciousness, inspire action, and ultimately transform culture so everyone, regardless of gender, age or circumstance can fulfill their full potential. 8 8 16 10 0 1450706 1091443 369310 236695 1897 1394 0 1821913 1329532 0 0 601653 755462 0 119011 858742 867706 1460395 1623168 361518 -293636 1285441 996260 4455 1285441 991805 Using film as a catalyst for cultural transformation, The Representation Project inspires individuals and communities to challenge and overcome limiting stereotypes so that everyone, regardless of gender, race, class, age, sexual orientation, or circumstance, can fulfill their human potential. false false 554012 Film: In 2014, The Representation Project continued production on two new films to continue the conversation started by the documentary film Miss Representation in 2011. The first film, titled The Mask You Live in, follows boys and young men as they struggle to stay true to themselves while negotiating Americas narrow definition of masculinity. The second film, tentatively titled The Great American Dream, will explore the social, political, legal & economic ramifications of a cultural value system built on extreme masculine ideals of power, dominance, and aggression at the expense of empathy, care, and collaboration. 487449 500 Social Action Campaigns: In 2014, The Representation Projects Social Action Campaigns used in-person and online organizing strategies to raise the consciousness and change the behavior of individuals and communities worldwide. TRP partnered with national and community organizations to challenge the status quo on gender, race, class, age, sexual orientation and circumstance. In 2014, the organization hosted approximately 150 screenings of the film Miss Representation accompanied with call-to-action discussions and guides with concrete actions people can take to further the cause. (SEE SCHEDULE O) 365229 236195 Education: The Representation Project educates and inspire the next generation of youth with the messages of its films and raises their consciousness around the harmful effects of mainstream media. The Representation Projects curriculum is used in thousands of classrooms around the country. The curriculum is comprehensive with age appropriate film clips and modules for K-2 grade, 3-5 grade, middle school, high school and university levels. It regularly provides resources for parents, youth, educators & counselors to talk with each other about how to overcome the medias negative messaging. The organization is engaged in a campaign to distribute free classroom film rights and curriculum to 1,000 California public schools. 1406690 true true false false false false false false false false false false false false true false true false false false false false false false false false false false false false false false false false false false false false true false true false false false false false false false false false false true 29 0 true 16 true false false false false false false false false 0 false false false false false false false false false false X 8 8 false true false false false false false true true false false true true true true true true true false false CA IL MA NY PA UT X X JANE REISMAN 4155263000 3265 SACRAMENTO ST SAN FRANCISCO CA 94115 REGINA KULIK SCULLY Vice Chair 1.00 0.00 X X 0 0 0 GERALYN DREYFOUS Secretary 2.00 0.00 X X 0 0 0 JAN YANEHIRO Board Chair 2.00 0.00 X X 0 0 0 SUSIE MCCORMICK Treasurer 2.00 0.00 X X 0 0 0 CHRISTINE WILCOX Board Member 1.00 0.00 X 0 0 0 YASHAR HEDAYAT BOARD MEMBER 1.00 0.00 X 0 0 0 MAUREEN PELTON BOARD MEMBER 1.00 0.00 X 0 0 0 ASHLEY SHAW-SCOTT ADJAYE BOARD MEMBER 1.00 0.00 X 0 0 0 JENNIFER SIEBEL NEWSOM CEO & President 40.00 0.00 X 150000 0 0 150000 1 false false false GIRLS CLUB ENTERTAINMENT LLC PO BOX 355 KENTFIELD CA 94914 WRITER/PRODUCER/DIR 166650 PROD./DIRECTOR FEES 1 1091443 1091443 PROGRAM FILM SALES 91708 91708 SCREENING REVENUE 113387 113387 SPEAKING REVENUE 31600 31600 236695 1394 1394 0 0 0 0 0 0 0 0 1329532 236695 1394 0 0 0 0 150000 120000 15000 15000 0 605462 472064 66779 66619 0 0 0 0 1725 1477 124 124 82005 64268 8877 8860 0 0 0 20501 6867 53 13581 103753 103753 17672 14131 1611 1930 0 0 24045 18844 2603 2598 18534 15789 254 2491 0 0 0 0 0 6875 5388 744 743 FILM PRODUCTION EXPENSES 528336 528336 FISCAL SPONSORING FEE 18080 18080 DISTRIBUTION 15268 15268 TELEPHONE 8069 6329 871 869 22843 16096 551 6196 1623168 1406690 97467 119011 931035 690460 354406 305800 0 0 0 0 0 0 0 0 0 0 0 0 0 1285441 996260 4455 0 4455 X 722465 600399 562976 391406 1285441 991805 1285441 996260 -293636 X false true X true false X 532687 621711 1450706 1091443 3696547 311141 1064801 369310 236695 1981947 0 0 0 843828 1686512 1820016 1328138 5678494 532587 456782 725000 519975 2234344 0 532587 456782 725000 519975 2234344 3444150 1517 1897 1394 4808 0 1517 1897 1394 4808 0 0 843828 1688029 1821913 1329532 5683302 X 0.00000 0.00000 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED CREDIT CARD PAYABLE 4455 4455 1518765 189233 189233 1329532 1329532 1720498 97330 97330 1623168 1623168 Part XI, Line 2d: Other revenue amounts included in F/S but not included on form 990 REVENUE DECREASE - ACCRUAL TO CASH $189233 Part XII, Line 2d: Other expenses and losses per audited F/S EXPENSES DECREASE - ACCRUAL TO CASH $97330 GIRLS CLUB ENTERTAINMENT SEE SCH. O. SEE SCH. O. false Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company Jane Reisman is acting as the Organizations Chief Financial Officer on a contractor basis, in a role that would customarily be performed by or under the supervision of an officer, director or key employee. She acts as a key member of senior management, overseeing the finance, accounting, human resources and other operations of the Organization. She engages in strategic planning and prepares and executes budgets at both company and program levels. She works directly with Ms. Newsom, President & CEO, and liaises with key Board members regularly. Form 990, Part VI, Line 11b: Form 990 Review Process Form 990 is reviewed by the Board Treasurer and the Signing Officer and distributed to the entire board prior to signing. Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts The Board of Directors reviews the conflict of interest policy annually as part of a regularly scheduled meeting. Any questions of potential conflict of interest are evaluated and resolved by the board, and documented in the board minutes. Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management The Representation Project's Board of Directors has established an Executive Committee, comprised of the Board Officers, whose responsibilities include reviewing and approving compensation for the CEO and other top managers. This Committee shall obtain and rely upon appropriate data as to comparability prior to approving the terms of compensation. The terms of compensation and the basis for approving them shall be recorded in written minutes of the meeting of the Executive Committee. Form 990, Part VI, Line 19: Other Organization Documents Publicly Available Documents are available to the public on the organization's website and by request. FORM 990,PART III, LINE 4,CONTINUED Social Action Campaigns (Continued): TRP creates and disseminates its messages through speaking engagements, mainstream media appearances, op-eds and viral online campaigns. The organization activates people to pledge to use their voices to spread the message of the film Miss Representation and challenge the medias limiting portrayal of gender roles. Campaigns provide people with the tools to use their voice and consumer power to challenge and dramatically change the way gender roles are portrayed in advertising and media. Our #NotBuyingIt and #MediaWeLike campaigns provide a mechanism for individuals to call out sexist media in real time and forces companies to change how they represent women and men in media, advertising and merchandising. Our #AskHerMore campaign encourages and celebrates red carpet reporters who go beyond appearance and ask women about their accomplishments. Our #BuildConfidence campaign celebrates, informs, and empowers parents, caregivers, and mentors to model positive self-esteem and body. The Be a Rep program recruits leaders in communities across the world to organize and implement unique social action campaigns in their local communities. SCHEDULE L, PART IV, LINE 1 Relationship: Jennifer Siebel Newsom is the President & CEO of The Representation Project. Girls Club Entertainment LLC (GCE), a single member LLC, is owned by Jennifer Siebel Newsom. Description of Transaction: Newsom is the writer, director and producer of Miss Representation, "The Mask You Live In" as well as a third film in production, tentatively entitled The Great American Dream. GCE owns the copyright to Miss Representation and has licensed the film to The Representation Project for a minimum 7-year period for the purpose of providing distribution rights and public performance rights to screening hosts. Costs incurred by GCE in 2014 for production purposes, including the writer/producer/director fee, were reimbursed by The Representation Project.