2015-10-29T09:09:27-07:00 2014-12-31 Ruane & Company LLP 22 Mill Street Suite 108 Arlington MA 02476 990 2014-01-01 201324018 Digital Analytics Association Inc DIGI 7812460500 401 Edgewater Place Wakefield MA 01880 Ned Kumar Treasurer 2015-10-29 true Thomas M Ruane CPA P00005237 7816430090 2014 2016-02-25 16:41:14Z Jodi McDermott 11950 Democracy Drive Reston VA 20190 1113251 false false X www.digitalanalyticsassociation.org X 2004 NY Digital Analytics Associaion unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. 12 11 0 13925 -12379 0 1024159 1097417 1865 1909 13840 13925 1039864 1113251 0 0 166153 202921 0 0 829577 966490 995730 1169411 44134 -56160 493579 522550 272025 357156 221554 165394 The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community. false false Digital Analytics Association connects and empowers an informed and involved web analytics community by disseminating and providing access to web analytics best practices, most up-to-date information and key resources. DAA makes analytics professionals more effective and valuable through professional development and community. false false false false false false false false false false true false false false true false true false false false false false false false false false false false false false false false false false false false false false false false true false false false false false false false false false false true 11 0 true 0 false true true false false false false false false false false false false X 12 11 false true false false true true false true true false true true true true true true true true true true false X X Virtual Inc 7812460500 401 Edgewater Place Suite 600 Wakefield MA 01880 X X Brooks Bell Director 1.00 0.00 X 0 0 0 Casey Carey Director 1.00 0.00 X 0 0 0 Joe Megibow Director 1.00 0.00 X 0 0 0 Michael Rappa Director 1.00 0.00 X 0 0 0 Oliver Schiffers Director 1.00 0.00 X 0 0 0 Eric Feinberg Director 1.00 0.00 X 0 0 0 Jim Sterne Chairman 1.00 0.00 X 0 0 0 Jodi McDermott President 5.00 0.00 X 0 0 0 Shari Cleary Secretary 1.00 0.00 X 0 0 0 Bob Page Vice President 1.00 0.00 X 0 0 0 Ned Kumar Treasurer 1.00 0.00 X 0 0 0 Steve Petitpas Vice President 1.00 0.00 X 0 0 0 Mike Levin Executive Director 40.00 0.00 X 135586 0 0 135586 1 false false false Virtual Inc 401 Edgewater Place Suite 600 Wakefield MA 01880 Management Services 401550 1 0 Chapter Revenue and other 5095 5095 Gala Industry Awards 32939 32939 Membership Dues & Assessments 514723 514723 Professional Development 152083 152083 Symposiums Revenue 392577 392577 1097417 1909 1909 0 0 0 0 0 0 0 Advertising Job Lists 13925 13925 13925 1113251 1097417 13925 1909 X 0 0 0 0 135586 0 41124 0 8540 17671 167100 3947 1812 0 0 0 0 0 4271 54116 0 0 19370 0 62507 0 0 547 10520 Symposium Expenses 196290 Professional Development Costs 114273 Marketing 103981 Membership Committee 67826 159930 1169411 0 0 0 32279 67369 349164 357073 0 75774 73613 0 0 0 0 22497 11177 2734 2016 1265 718 0 0 0 0 12600 12600 493579 522550 63268 89485 208757 251908 15763 272025 357156 X 221554 165394 221554 165394 493579 522550 -56160 X false true X true false 2734 2016 718 718 Credit Card Liability 15763 15763 1113251 1113251 1113251 1169411 1169411 1169411 Rising Media Inc Owner is Chairman 722 Conference/seminar true Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company The Organization delegates its Membership, Financial, Executive Director, and Administration duties to Virtual, Inc., a management company. Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder The Organization has three Membership Levels, Academic, Professional, and Corporate. Form 990, Part VI, Line 11b: Form 990 Review Process The Board of Directors and members of the Management company review the 990 before it is filed. Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts The Management company and the Board of Directors annually disclose any potential conflicts of interest and take action as necessary. Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management Salaries of executive directors in similar organizations are used as a guide to set the annual compensation for the Executive Director. Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees Salaries of Officers and key employees in similar organizations are used as a guide to set the annual compensation. Form 990, Part VI, Line 19: Other Organization Documents Publicly Available The Organization makes its governing documents, policies, and financial statements available upon request. The Organization's financial statements and 990 are also available on Guidestar.com. The Organization's governing documents are also available on the Organization's website. Form 990, Part IX, Line 24e: Other Expenses Bad Debts: Column (A) - Total = $34000; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Bank & Credit Card Fees: Column (A) - Total = $11953; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Certification Program: Column (A) - Total = $45648; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Gala Industry Awards: Column (A) - Total = $33598; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Postage and Shipping: Column (A) - Total = $3698; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Research Committee: Column (A) - Total = $8858; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses SIG Initiatives: Column (A) - Total = $1487; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Telecommunications: Column (A) - Total = $20688; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0