2015-11-13T12:57:24-06:00 2014-12-31 410746749 CLIFTONLARSONALLEN LLP 4250 N FAIRFAX DRIVE SUITE 1020 ARLINGTON VA 22203 990 2014-01-01 273267081 COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY COMM 3477700322 1615 L ST NW NO 1100 WASHINGTON DC 20036 LOU MASTRIA MANAGING DIRECTOR 3477700322 2015-11-01 1 TIFFANY BYRD P01599503 5712279500 2014 2016-04-25 22:37:26Z DIGITAL ADVERTISING ALLIANCE LOU MASTRIA 1615 L ST NW NO 1100 WASHINGTON DC 20036 4045700 0 X WWW.ABOUTADS.INFO X 2010 DC THE COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY PROMOTES DIGITAL ADVERTISING STANDARDS DESIGNED TO PROVIDE CONSUMERS WITH ENHANCED TRANSPARENCY AND CONTROL OVER THE COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA. 6 6 0 0 0 0 0 0 1562622 1672797 914 52 1592442 2372851 3155978 4045700 0 0 0 0 0 0 0 0 0 2581457 4462812 2581457 4462812 574521 -417112 1227008 1468569 0 658673 1227008 809896 THE COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY PROMOTES DIGITAL ADVERTISING STANDARDS DESIGNED TO PROVIDE CONSUMERS WITH ENHANCED TRANSPARENCY AND CONTROL OVER THE COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA. 0 0 PROMOTE COMPLAINCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH INCREASED TRANSPARENCY:OUR PRINCIPLES REQUIRE COMPANIES TO PROVIDE CLEAR AND EASILY ACCESSIBLE DISCLOSURES TO CONSUMERS ABOUT DATA COLLECTION AND USE PRACTICES ASSOCIATED WITH DIGITAL ADVERTISING. DAA ALLOWS LICENSED ENTITIES TO USE THE ADVERTISING OPTION ICON WITHIN OR NEAR ONLINE ADVERTISEMENTS OR ON WEB PAGES WHERE INTEREST BASED ADVERTISING IS OCCURING. PROMOTE COMPLIANCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH ENHANCED CONSUMER CONTROL:THE PRINCIPLES REQUIRE ENTITIES TO PROVIDE CONSUMERS WITH CONTROL OVER THE COLLECTION AND USE OF WEB VIEWING AND OTHER SIMILAR DATA. TO ENCOURAGE THIS TYPE OF CONSUMER CHOICE, THE CORPORATION CREATED THE ABOUT ADS CONSUMER OPT-OUT PAGE, WHERE CONSUMERS CAN EASILY OPT-OUT OF SOME OR ALL OF THE INTEREST-BASED ADS THEY RECEIVE FROM PARTICIPATING ENTITIES, IF THEY SO CHOOSE. CONDUCT EDUCATION OUTREACH TO CONSUMERS AND BUSINESSES:THE DAA DEVELOPS BROAD COMMUNICATIONS THAT EDUCATE CONSUMERS AND BUSINESSES ABOUT ONLINE BEHAVIORAL ADVERTISING AND THE PRINCIPLES. 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 12 0 1 0 0 0 0 0 0 0 X 6 6 0 0 0 0 1 1 1 0 0 0 0 1 0 0 0 0 0 0 X VENABLE LLP 2023444000 575 7TH STREET NW WASHINGTON DC 20004 DAN JAFFE DIRECTOR 5.00 X 0 0 0 DICK O'BRIEN DIRECTOR 5.00 X 0 0 0 LINDA WOOLLEY HALF THE YEAR DIRECTOR 5.00 X 0 0 0 MIKE ZANEIS DIRECTOR 5.00 X 0 0 0 MARC GROMAN DIRECTOR 5.00 X 0 0 0 CLARK RECTOR DIRECTOR 5.00 X 0 0 0 JERRY CERASALE HALF THE YEAR DIRECTOR 5.00 X 0 0 0 LOU MASTRIA EXECUTIVE DIRECTOR 50.00 X 45000 0 0 45000 0 0 0 0 0 0 VENABLE LLP 575 7TH ST NW WASHINGTON DC 20004 LEGAL SERVICES 976119 DDC ADVOCACY LLC 774 WATERFRONT STREET NATIONAL HARBOR MD 20745 PROFESSIONAL SERVICES 817491 COUNCIL OF BETTER BUSINESS BUREAU 1411 K STREET NW SUITE 1000 WASHINGTON DC 20005 SUPPORT SERVICES 500000 463 COMMUNICATIONS 1150 17TH STREET NW STE 700 WASHINGTON DC 20036 COMMUNICATIONS SERVICES 192500 DIRECT MARKETING ASSOCIATION 1120 AVENUE OF THE AMERICAS NEW YORK NY 100366700 PROFESSIONAL SERVICES 164000 8 CONSUMER OPT-OUT PAGE 900099 1025297 1025297 PRINCIPLES COMMITTEE 900099 400000 400000 APPROVED PROVIDER 900099 165000 165000 DAAC LICENSE FEES 900099 82500 82500 1672797 52 52 1859000 1859000 BRANDING CAMPAIGN REVENUE 900099 450000 450000 SUMMIT 900099 63851 63851 513851 4045700 2186700 0 1859000 X 366935 1067908 25402 664325 362851 19696 621722 31923 54222 49261 5173 BRAND BUILDING 1095491 GLOBALIATION INITATIVE 72000 BAD DEBT EXPENSE 21000 BANK SERVICE CHARGES 4903 4462812 1001094 738416 225914 318668 134000 277485 1227008 1468569 608173 50500 0 658673 X 1227008 809896 1227008 809896 1227008 1468569 -417112 0 X X 0 1 X 0 0 0 1 0 FORM 990, PART VI, SECTION A, LINE 6 THERE ARE TWO TYPES OF PARTICIPANTS IN THE DAA: ADVERTISING AND MARKETING TRADE ASSOCIATIONS AND OTHER ENTITIES (COMPANIES, ASSOCIATIONS, ETC.) THAT ARE INVOLVED IN OR SUPPORT DIGITAL ADVERTISING. THE FIRST GROUP, THE ASSOCIATIONS, ARE THE MEMBERS OF THE DAA. EACH OF THESE TRADE ASSOCIATIONS ELECTS A BOARD MEMBER AND PROVIDES SERVICES AND SUPPORT TO THE DAA. THE SECOND GROUP, THE OTHER ENTITIES, ARE DIGITAL ADVERTISING COMPANIES THAT SUPPORT THE PROGRAM FINANCIALLY THROUGH THE DAA CERTIFICATION ACTIVITIES AND THE PAYMENT FOR THE USE OF DAA'S INTELLECTUAL PROPERTY, PARTICIPATION IN DISCUSSIONS REGARDING THE EXPANSION OF THE DAA'S SELF-REGULATORY CERTIFICATION PROGRAM, OR FOR THE ABILITY TO CERTIFY THAT OTHER COMPANIES ARE COMPLYING WITH THE DIGITAL ADVERTISING INDUSTRY'S CODE OF CONDUCT. WHILE THESE ENTITIES ARE CONSIDERED MEMBERS OF THE ASSOCIATION FOR ITS GOVERNANCE PURPOSES, THE FINANCIAL AND OTHER SUPPORT PROVIDED THROUGH PARTICIPATION IN DAA'S CERTIFICATION PROCESSES CONSTITUTES "MEMBERSHIP SUPPORT." SEE E.G. PLR XXX-XX-XXXX. FORM 990, PART VI, SECTION A, LINE 7A THE ADVERTISING AND MARKETING ASSOCIATIONS THAT ARE MEMBERS OF THE DAA EACH ELECT AN INDIVIDUAL TO THE BOARD OF THE DAA. FORM 990, PART VI, SECTION A, LINE 7B THE ADVERTISING AND MARKETING ASSOCIATIONS THAT ARE MEMBERS HAVE THE RIGHT TO APPROVE AMENDMENTS TO THE ORGANIZATION'S ARTICLES OF INCORPORATION AS WELL AS APPROVE OF ANY DECISIONS TO DISSOLVE, MERGE, OR CONSOLIDATE. FORM 990, PART VI, SECTION A, LINE 8A THE DAA BOARD OF DIRECTORS REGULARLY HOLDS MEETINGS AND HAS AGENDAS AND NOTES FOR MEETINGS HELD IN 2014. HOWEVER, DURING ITS 2014 TAX YEAR THE DAA BOARD OF DIRECTORS DID NOT CONTEMPORANEOUSLY DOCUMENT ITS DISCUSSIONS OR ACTIONS IN OFFICIAL MEETING MINUTES. THE DAA BOARD OF DIRECTORS HAS SINCE CHANGED ITS PRACTICES WITH RESPECT TO MAINTAINING OFFICIAL MINUTES, AND OFFICIAL MINUTES ARE TAKEN AT ALL BOARD MEETINGS. FORM 990, PART VI, SECTION A, LINE 8B AS OF 2014, DAA DID NOT HAVE ANY COMMITTEES AUTHORIZED TO ACT ON BEHALF OF THE BOARD. FORM 990, PART VI, SECTION B, LINE 11 THE FORM 990 IS PREPARED WITH THE ASSISTANCE OF AN OUTSIDE ACCOUNTING FIRM AND IT IS REVIEWED BY THE ORGANIZATION'S EXECUTIVE DIRECTOR, GENERAL COUNSEL, AND MADE AVAILABLE TO ITS BOARD OF DIRECTORS FOR REVIEW PRIOR TO SUBMISSION TO THE IRS. FORM 990,PART VI, SECTION B LINE 15 DAA DOES NOT HAVE A FORMAL COMPENSATION APPROVAL PROCESS BECAUSE, AS OF 2014, DAA ONLY PROVIDES NOMINAL COMPENSATION TO ITS OFFICERS. HR SERVICES FOR DAA OFFICERS AND STAFF ARE PROVIDED BY DMA. DIRECTORS ARE NOT COMPENSATED. FORM 990, PART VI, SECTION C, LINE 19 DAA COMPLIES WITH THE PUBLIC INSPECTION REQUIREMENTS OF INTERNAL REVENUE CODE SECTION 6104 BY MAKING ITS FORM 1024, APPLICATION FOR RECOGNITION OF EXEMPTION UNDER SECTION 501(A), DETERMINATION LETTER FROM THE IRS, AND THE FORMS 990 FOR ITS THREE MOST RECENTLY COMPLETED TAX PERIODS. HOWEVER, AS SECTION 6104 DOES NOT REQUIRE AN ORGANIZATION EXEMPT UNDER SECTION 501(C)(6) TO DISCLOSE ITS GOVERNING DOCUMENTS OR FINANCIAL STATEMENTS, DAA HAS DECIDED NOT TO MAKE SUCH INFORMATION AVAILABLE FOR PUBLIC INSPECTION. FORM 990, PART IX, LINE 11G COUNCIL OF BETTER BUSINESS BUREAU 500,000. DIRECT MARKETING ASSOCIATION 164,325. FORM 990, PART XII LINE 1 DAA CHANGED ITS ACCOUNTING METHOD FROM THE CASH BASIS TO THE ACCURAL METHOD OF ACCOUNTING TO ACCRUATELY REFLECT ITS EXPENSES AND REVENUE IN THE PERIOD EARNED AND INCURRED. THIS CHANGE IS REFLECTED ON THE DAA BALANCE SHEET WHERE IT NOW RECOGNIZES ACCOUNTS RECEIVABLE, ACCOUNTS PAYABLE AND DEFERRED REVENUE, WHICH DID NOT APPEAR LAST YEAR AS DAA RECOGNIZED EXPENSES WHEN PAID AND REVENUE WHEN RECEIVED. FORM 990, PART IX, LINE 11A EXPLANATION: MANAGEMENT AGREEMENT: DAA PROVIDES A FEE TO THE DIRECT MARKETING ASSOCIATION (DMA) FOR USE OF EMPLOYEES. DAA DOES NOT HAVE A FORMAL COMPENSATION APPROVAL PROCESS BECAUSE THE ORGANIZATION DOES NOT COMPENSATE ITS OFFICERS. HR SERVICES ARE PROVIDED BY DMA. DAA COMPENSATION FOR OFFICERS AND STAFF IS REVIEWED BY AND MEETS GENERAL GUIDELINES FOR SIMILARLY SITUATED DMA EMPLOYEES. DAA DOES NOT COMPENSATE ITS DIRECTORS. SIMILAR TO DAA, DMA IS AN ORGANIZATION RECOGNIZED BY THE IRS AS EXEXMPT FROM FEDERAL INCOME TAX UNDER SECTION 501 (C)(6).