2025-10-23T11:41:09-05:00 2024-12-31 410746749 CLIFTONLARSONALLEN LLP 109 N MAIN STREET SUITE 200 AUSTIN MN 55912 990 2024-01-01 390716655 HEARTLAND CREDIT UNION HEAR 6082827000 5325 HIGH CROSSING BLVD MADISON WI 53718 ANGELA HANSON PRESIDENT/CEO 6082827000 2025-10-21 1 0 TANYA MEDGAARDEN P01717240 5074347000 2025-10-21 2024 2025-03-06 01:10:19Z ANGELA HANSON 5325 HIGH CROSSING BLVD MADISON WI 53718 37210013 0 1 X WWW.HEARTLANDCU.ORG X 1936 WI TO PROVIDE QUALITY, COST-EFFECTIVE, PERSONALIZED FINANCIAL SERVICES FOR OUR MEMBERS' WELL-BEING. 9 9 154 11 78003 42263 0 0 26670836 29732474 3888328 4545283 -584175 -234093 29974989 34043664 0 0 4093579 6943915 9922392 11289808 0 0 0 11508115 11198106 25524086 29431829 4450903 4611835 610373043 614170134 546541347 544996993 63831696 69173141 TO PROVIDE OUR MEMBERS WITH QUALITY, COST-EFFECTIVE, PERSONALIZED FINANCIAL SERVICES THAT CONTRIBUTE TO THEIR SOCIAL AND ECONOMIC WELL-BEING. 0 0 THE NUMBER OF OUTSTANDING LOANS DECREASED BY 1,861 DURING 2024. AS OF 12/31/24, WE HAD 3,058 MORTGAGES/HOME EQUITY LINES, 11,772 CONSUMER LOANS, AND 751 MEMBER BUSINESS LOANS. WE ALSO HAD 5,453 CREDIT CARD ACCOUNTS WITH OUR MEMBERS. WE HAVE DEPOSIT, TRANSACTION AND INVESTMENT ACCOUNTS WITH 32,580 OF OUR MEMBERS AT 12/31/24. DURING 2024, TOTAL NUMBER OF ACCOUNTS DECLINED 2,076. 0 0 0 0 0 0 0 0 0 1 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 11022 0 154 1 1 1 0 0 0 0 0 0 0 0 0 X 9 9 0 0 0 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 1 0 X ANGELA HANSON 8003623944 5325 HIGH CROSSING BLVD MADISON WI 53718 RHONDA HOLLFELDER CHAIR 1.00 X X 0 0 0 MARC JONES VICE-CHAIR 1.00 X X 0 0 0 JIM DALTON TREASURER 1.00 X X 0 0 0 DAVID DIGIOVANNI SECRETARY 1.00 X X 0 0 0 ANDREW BAKER DIRECTOR 1.00 X 0 0 0 LISA MAYNE DIRECTOR 1.00 X 0 0 0 THEOLA CARTER DIRECTOR 1.00 X 0 0 0 JEFFERY HEIL DIRECTOR 1.00 X 0 0 0 JOHN MCLELLAN DIRECTOR 1.00 X 0 0 0 ANGELA HANSON PRESIDENT/CEO 40.00 X 422157 0 47884 SHAY SANTOS COO 40.00 X 200825 0 22938 SHAWN REDMAN CLO 40.00 X 181926 0 18723 LYLE HANSEN CTO 40.00 X 173859 0 27543 KEVIN FEATHERSTON-CROWE CFO 40.00 X 163451 0 25096 BONNIE ROSENMEIER CHIEF OF STAFF 40.00 X 144566 0 22047 ANNE ZICKUS CHIEF EXPERIENCE OFFICER 40.00 X 130767 0 32751 JAMIE MEYER CDO 40.00 X 122742 0 27760 OLENA TRIPKE CHRO 40.00 X 120123 0 16689 DIANNE JENTZ VP BUSINESS LENDING 40.00 X 135691 0 9604 DARRELL PANZER VP FINANCE 40.00 X 127959 0 20302 JEFF RAUCH VP MORTGAGE 40.00 X 117775 0 14384 BECKY TOURDOT VP PAYMENTS 40.00 X 108791 0 13726 MICHELE LEHMAN VP GROWTH MARKETING 40.00 X 109399 0 25669 2260031 0 325116 18 0 1 0 FIS GLOBAL PO BOX 4535 CAROL STREAM IL 60197 DATA PROCESSING 1925663 ALKAMI TECHNOLOGY INC 5601 GRANITE PKWY STE 120 PLANO TX 75024 DATA PROCESSING 567325 ROUTE 66 WARRANTY PO BOX 1075 MOUNTAIN HOME AR 72654 EXTENDED WARRANTY CONTRACTS 452973 WMTV PO BOX 14200 TALLAHASSEE FL 32317 ADVERTISING 310030 CORELATION INC 2305 HISTORIC DECATUR RD STE 350 SAN DIEGO CA 92106 DATA PROCESSING 261913 17 INTEREST ON LOANS 522100 23744071 23744071 OTHER OPERATING INCOME 522100 4688691 4688691 FEE INCOME 522100 1299712 1221709 78003 29732474 4564045 4564045 3147587 3166349 -18762 -18762 -18762 OTHER NON-INTEREST INCOME 522100 -234093 -234093 -234093 34043664 29420378 78003 4545283 X 6943915 1901847 7230032 781901 744077 631951 172353 3418516 719014 1555470 1009584 98742 2 1332542 18480 PROVISION FOR CREDIT LO 1383844 LOAN SERVICING 772445 OTHER EXPENSES 682833 OPERATING FEES 34281 29431829 6294965 5892399 87206087 105548580 3106352 2675885 17404373 17529115 452599740 444431593 897302 917484 28159924 10164407 19061159 17995517 5805553 1503855 600000 300000 5372497 5182302 1028201 778218 10996814 11415186 610373043 614170134 8770662 6002787 537770685 538994206 546541347 544996993 X 0 0 0 0 63831696 69173141 63831696 69173141 610373043 614170134 X 4611835 196302 533308 X 0 0 0 6053047 6053047 12675428 3498351 9177077 157569 157569 0 8844496 6136742 2707754 429384 371745 57639 17995517 MEMBER SHARE & DEPOSITS 538994206 538994206 X PART X, LINE 2: THE CREDIT UNION IS GENERALLY EXEMPT, BY STATUTE, FROM FEDERAL INCOME TAXES AND STATE CORPORATE BUSINESS TAX. HOWEVER, THE CREDIT UNION IS SUBJECT TO FEDERAL TAX ON NET UNRELATED BUSINESS INCOME. X X 0 0 0 ANGELA HANSON PRESIDENT/CEO 363007 0 59150 0 0 0 19756 0 28128 0 470041 0 0 0 SHAY SANTOS COO 150808 0 27017 0 23000 0 15824 0 7114 0 223763 0 0 0 LYLE HANSEN CTO 150516 0 23343 0 0 0 13606 0 13937 0 201402 0 0 0 SHAWN REDMAN CLO 158133 0 23793 0 0 0 10968 0 7755 0 200649 0 0 0 KEVIN FEATHERSTON-CROWE CFO 141022 0 22429 0 0 0 10496 0 14600 0 188547 0 0 0 BONNIE ROSENMEIER CHIEF OF STAFF 124726 0 19840 0 0 0 15284 0 6763 0 166613 0 0 0 ANNE ZICKUS CHIEF EXPERIENCE OFFICER 111934 0 18833 0 0 0 14583 0 18168 0 163518 0 0 0 JAMIE MEYER CDO 105382 0 17360 0 0 0 10432 0 17328 0 150502 0 0 0 SALLY DISCHLER FORMER CEO SPLIT-DOLLAR LIFE INSURANCE X 8150908 8615926 0 1 1 STEVEN FARNSWORTH FORMER EVP SPLIT-DOLLAR LIFE INSURANCE X 1455519 1538558 0 1 1 STEVEN FARNSWORTH FORMER EVP SPLIT-DOLLAR LIFE INSURANCE X 1445971 1528465 0 1 1 KEVIN FEATHERSTON-CROWE CFO SPLIT-DOLLAR LIFE INSURANCE X 1394067 1473599 0 1 1 ANGELA HANSON CEO SPLIT-DOLLAR LIFE INSURANCE X 1392326 1471759 0 1 1 DIANNE JENTZ VP BUSINESS LENDING SPLIT-DOLLAR LIFE INSURANCE X 1442789 1525101 0 1 1 SHAWN REDMAND CLO/SVP SPLIT-DOLLAR LIFE INSURANCE X 1248800 1375707 0 1 1 17529115 FORM 990, PART VI, SECTION A, LINE 6 THE ORGANIZATION CONSISTS OF MEMBERS. TO BE A MEMBER, ONE MUST HAVE A SHARE/SAVINGS ACCOUNT. EACH MEMBER HAS ONE VOTE TO ELECT THE GOVERNING BODY (BOARD OF DIRECTORS). FORM 990, PART VI, SECTION A, LINE 7A THE BOARD OF DIRECTORS IS ELECTED BY THE MEMBERSHIP UTILIZING THEIR ONE VOTE PER MEMBER. FORM 990, PART VI, SECTION A, LINE 7B EACH MEMBER HAS ONE VOTE TO UTILIZE IN RATIFYING SIGNIFICANT DECISIONS BEYOND THE AUTHORITY OF THE BOARD AS OUTLINED IN THE ORGANIZATION'S BYLAWS. ANY DECISION TO DISSOLVE OR MERGE THE ORGANIZATION REQUIRES APPROVAL OF MEMBERSHIP, UNLESS MANDATED BY REGULATORY AGENCY (I.E NCUA, WISCONSIN OFFICE OF CREDIT UNIONS) FORM 990, PART VI, SECTION B, LINE 11B FORM 990 IS REVIEWED FOR ERRORS AND OMISSIONS FIRST BY CREDIT UNION EXECUTIVES, THEN PROVIDED TO THE BOARD OF DIRECTORS TO REVIEW. FORM 990, PART VI, SECTION B, LINE 12C ANNUALLY, ALL EMPLOYEES AND VOLUNTEERS ARE REQUIRED TO COMPLETE A DISCLOSURE OF ALL KNOWN RELATIONSHIPS WHICH MAY GIVE RISE TO CONFLICTS. THESE DISCLOSURES ARE MONITORED BY CREDIT UNION MANAGEMENT FOR COMPLIANCE. FORM 990, PART VI, SECTION B, LINE 15 TO DETERMINE CEO COMPENSATION, THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS REVIEWED ANNUAL CEO GOALS, CUES EXECUTIVE COMPENSATION SALARY DATA BY GEOGRAPHIC REGION, CREDIT UNION FINANCIAL RESULTS SPECIFICALLY THE ROA, AND THE PROJECTED BUDGET FOR THE COMING YEAR. THE EXECUTIVE COMMITTEE THEN MET IN PRIVATE TO DETERMINE THE COMPENSATION. THE MINUTES OF THE CEO REVIEW AND EXECUTIVE COMMITTEE WERE DOCUMENTED BY THE BOARD SECRETARY. THE BOARD CHAIRMAN THEN PROVIDED THE RESULTS OF THE REVIEW AND COMPENSATION TO THE ENTIRE BOARD DURING THE CLOSED SESSION. THE PROCESS DESCRIBED HERE WAS LAST COMPLETED IN 2024. FORM 990, PART VI, SECTION C, LINE 19 WE POST OUR FINANCIAL STATEMENTS IN ALL BRANCH LOBBIES ON A MONTHLY BASIS. FORM 990, PART IX, LINE 11G OTHER PROFESSIONAL FEES 690,660. CARD PROCESSING 2,069,296. MEMBER PROCESSING SERVICES 202,037. DIGITAL BANKING SERVICES 456,523. FORM 990, PART XI, LINE 9: CHANGE IN OCI 533,308.