2014-05-14T15:18:53-05:00 2013-06-30 420714325 MCGLADREY LLP 1185 AVENUE OF THE AMERICAS NEW YORK NY 100362602 990 2012-07-01 131810859 DIRECT MARKETING ASSOCIATION INC DIRE 2127687277 1120 AVENUE OF THE AMERICAS NEW YORK NY 10036 ROBERT GRECO 2127687277 2014-05-14 1 MARTIN GREIF P00029738 2123721000 2012 2015-11-30 17:44:51Z LINDA WOOLLEY 1120 AVENUE OF THE AMERICAS NEW YORK NY 10036 28753046 0 X WWW.THE-DMA.ORG X 1940 NY THE DIRECT MARKETING ASSOCIATION IS THE WORLD'S LARGEST TRADE ASSOCIATION DEDICATED TO ADVANCING AND PROTECTING RESPONSIBLE DATA-DRIVEN MARKETING. 35 34 97 34 0 0 0 0 22899275 21472182 679805 709946 101033 125908 23680113 22308036 0 0 0 0 9077372 6967968 0 0 0 14233475 13497603 23310847 20465571 369266 1842465 16690293 17487450 12050215 13143150 4640078 4344300 ADVANCE & PROTECT RESPONSIBLE DATA-DRIVEN MARKETING. 0 0 THE TRADE ASSOCIATION WAS ENGAGED IN SERVING ITS MEMBERS AND ADVANCING THE INTEREST OF THOSE INVOLVED IN DIRECT MARKETING TO THE GOVERNMENT, THE MEDIA AND CONSUMERS. IT ENCOURAGED THE GROWTH, AND EFFECTIVE ETHICAL USE OF DIRECT MARKETING THROUGH CONFERENCES, INFORMATION, EDUCATION AND CONSUMER AFFAIRS PROGRAMS. 0 0 0 1 0 0 0 0 0 1 0 0 0 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 95 0 1 97 1 0 0 0 0 1 1 0 X 35 34 0 0 0 0 1 1 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X ROBERT GRECO 2127687277 1120 AVENUE OF THE AMERICAS NEW YORK NY 10036 MATT BLUMBERG 1.00 X X 0 0 0 GLENN EISEN 1.00 X X 0 0 0 RICK ERWIN 1.00 X X 0 0 0 DAWN ZIER 1.00 X X 0 0 0 LESLIE ABI-KARAM 1.00 X 0 0 0 VICTOR N BENSON 1.00 X 0 0 0 JULIE BERNARD 1.00 X 0 0 0 BRUCE BIEGEL 1.00 X 0 0 0 KELLY BROWNING 1.00 X 0 0 0 G STEVE DAPPER 1.00 X 0 0 0 ARJAN DIJK 1.00 X 0 0 0 BUELL G DUNCAN III 1.00 X 0 0 0 JOANNE DUNN 1.00 X 0 0 0 BRIAN FETHERSTONHAUGH 1.00 X 0 0 0 MOSES FOSTER 1.00 X 0 0 0 STUART INGIS 1.00 X 0 0 0 BRYAN KENNEDY 1.00 X 0 0 0 SUSAN LOTH 1.00 X 0 0 0 YVETTE LUI 1.00 X 0 0 0 SURESH MATHAI 1.00 X 0 0 0 PAMELA MCHUGH 1.00 X 0 0 0 KRISTEN O'HARA 1.00 X 0 0 0 JOHN PAPALIA 1.00 X 0 0 0 GIAN-CARLO PERESSUTTI 1.00 X 0 0 0 CHARLES PRESCOTT 1.00 X 0 0 0 DONN RAPPAPORT 1.00 X 0 0 0 BETH SMITH 1.00 X 0 0 0 JAY SCHWEDELSON 1.00 X 0 0 0 NICOLAS STAHEYEFF 1.00 X 0 0 0 TIM SUTHER 1.00 X 0 0 0 JACKIE WILGAR 1.00 X 0 0 0 CRAIG WOOD 1.00 X 0 0 0 JOE ZAWADZKI 1.00 X 0 0 0 LINDA A WOOLLEY 40.00 2.00 X X 457213 0 72973 CLARE HART 1.00 X 0 0 0 JOEL QUADRACCI 1.00 X 0 0 0 CHRISTOPHER W BRADLEY 1.00 X 0 0 0 KEN DAWSON 1.00 X 0 0 0 DON MCKENZIE 1.00 X 0 0 0 ARUM SINHA 1.00 X 0 0 0 THOMAS BENTON 40.00 X 97474 0 25952 ROBERT TRAINO 40.00 X 159118 0 36269 ROBERT GRECO 40.00 2.00 X 166864 0 38238 SENNY BOONE 40.00 X 157896 0 39418 JERRY CERASALE 40.00 X 229476 0 54412 DAVID EVANS - THRU 102612 40.00 X 171270 0 41185 LAWRENCE KIMMEL 40.00 X 624795 0 51403 SUE GERAMIAN 40.00 X 158811 0 2584 KEN EBELING 40.00 X 181189 0 22205 2404106 0 384639 9 1 1 0 VENABLE LLP 1270 AVENUE OF THE AMERICAS 21ST NEW YORK NY 10020 LEGAL 245000 GREENBERG TRAURIG LLP 1201 K STREET STE 1100 SACRAMENTO CA 95814 LEGAL 220000 CULT360 225 VARICK STREET STE 305 NEW YORK NY 10014 WEBSITE 206029 3 CONFERENCE & EVENTS 900099 9343868 9343868 MEMBERSHIP DUES 900099 9224762 9224762 EDUCATION SERVICES 900099 1181672 1181672 CONSUMER PREFERENCE SERVICES 900099 1082611 1082611 RESEARCH & STRATEGIC INFORMATION 900099 226587 226587 412682 412682 21472182 359551 359551 125908 125908 6795405 6445010 350395 350395 350395 22308036 21472182 0 835854 1098871 4131257 1238403 78181 421256 120000 85648 469350 85232 442890 207359 319756 1834492 350590 5304184 22840 653233 53360 EDU.SVCS/R & D 970287 GOVERNMENT AFFAIRS 770356 MEMBERSHIP 334336 CONSUMER PREFERENCE SER 277570 1196120 20465571 693965 923787 189978 155353 1154069 1126063 3014193 2422207 957442 591986 13607338 14620260 87501 70001 16690293 17487450 1521710 1186243 4236445 6855042 1446000 1446000 4846060 3655865 12050215 13143150 X 4640078 4344300 4640078 4344300 16690293 17487450 X 1842465 -115092 -2023151 X 0 1 X 1 0 0 0 0 9224762 469350 469350 1475962 -1006612 1062780 805545 257235 670196 643192 27004 1281217 973470 307747 591986 DEFERRED RENT 794828 PENSION PAYABLE 2861037 3655865 X 22471462 -115092 363750 248658 22222804 85232 85232 22308036 20555728 175389 175389 20380339 85232 85232 20465571 DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48: PART X, LINE 2: DIRECT MARKETING ASSOCIATION, INC. AND INTERNET ALLIANCE ARE BOTH TAX-EXEMPT UNDER INTERNAL REVENUE CODE SECTION 501(C)(6). THE ASSOCIATION RECOGNIZES THE EFFECT OF INCOME TAX POSITIONS ONLY IF THOSE POSITIONS ARE PROBABLE OF BEING SUSTAINED. INCOME GENERATED FROM ACTIVITIES UNRELATED TO THE ASSOCIATION'S EXEMPT PURPOSE IS SUBJECT TO TAX UNDER INTERNAL REVENUE CODE SECTION 511. THE ASSOCIATION DID NOT HAVE ANY MATERIAL UNRELATED BUSINESS INCOME TAX LIABILITY FOR THE YEAR ENDED JUNE 30, 2013. MANAGEMENT EVALUATED THE ASSOCIATION'S TAX POSITIONS AND CONCLUDED THAT THE ASSOCIATION HAD TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENTS TO THE CONSOLIDATED FINANCIAL STATEMENTS. GENERALLY, THE ASSOCIATION IS NO LONGER SUBJECT TO INCOME TAX EXAMINATIONS BY U.S. FEDERAL, STATE OR LOCAL TAX AUTHORITIES FOR YEARS BEFORE 2010, WHICH IS THE STANDARD STATUTE OF LIMITATIONS LOOK-BACK PERIOD. PART XI, LINE 2D - OTHER ADJUSTMENTS: INTERNET ALLIANCE INCLUDED IN CONSOLIDATED FINANCIAL STATEMENTS 363,750. PART XII, LINE 2D - OTHER ADJUSTMENTS: INTERNET ALLIANCE INCLUDED IN CONSOLIDATED FINANCIAL STATEMENTS 175,389. X X 1 1 X X X 1 1 0 LINDA A WOOLLEY 304081 0 150000 0 3132 0 0 0 72973 0 530186 0 0 0 ROBERT TRAINO 157692 0 0 0 1426 0 0 0 36269 0 195387 0 0 0 ROBERT GRECO 159731 0 0 0 7133 0 0 0 38238 0 205102 0 0 0 SENNY BOONE 156600 0 0 0 1296 0 0 0 39418 0 197314 0 0 0 JERRY CERASALE 225180 0 0 0 4296 0 0 0 54412 0 283888 0 0 0 DAVID EVANS - THRU 102612 169790 0 0 0 1480 0 0 0 41185 0 212455 0 0 0 LAWRENCE KIMMEL 223490 0 0 0 401305 0 0 0 51403 0 676198 0 0 0 SUE GERAMIAN 11234 0 35000 0 112577 0 0 0 2584 0 161395 0 0 0 KEN EBELING 87846 0 0 0 93343 0 0 0 22205 0 203394 0 0 0 PART I, LINE 1A THE PRESIDENT AND KEY EMPLOYEES OF THE ASSOCIATION ARE PROVIDED ANY NECESSARY OR REASONABLE TRAVEL AND ENTERTAINMENT OR OTHER BUSINESS RELATED EXPENSES. THIS POLICY APPLIES AS LONG AS IT IS FOR THE BENEFIT OF THE COMPANY. ANY PROVISIONS NOT STATED IN TRAVEL POLICY NEEDS APPROPRIATE AUTHORIZATION FROM A VP OR HIGHER. THEY ARE ALL NONTAXABLE. LINDA WOOLLEY RECEIVED A MEMBERSHIP FEE TO KENWOOD CLUB AND IT WAS NONTAXABLE. PART I, LINE 1B SEE PART I, LINE 1A FOR EXPLANATION. PART I, LINES 4A-B LINE 4A: THE FOLLOWING INDIVIDUALS RECEIVED SEVERANCE PAYMENTS, PER CONTRACT AGREEMENT: - LAWRENCE KIMMEL, FORMER CE0 - $400,000 - SUE GERAMIAN, FORMER COO - $112,338 - KEN EBELING, FORMER SVP MEMBER & SEGMENTS - $80,769 LINE 4B: LINDA WOOLLEY AND JERRY CERASALE PARTICIPATE IN THE SUPPLEMENTAL NONQUALIFIED RETIREMENT PLAN. THERE WERE NO PAYMENTS MADE TO THESE PARTICIPANTS IN THE FISCAL YEAR. THE VALUE OF THE NONQUALIFIED PLAN IS USUALLY CALCULATED ONCE THEY TERMINATE THEIR EMPLOYMENT. FORM 990, PART VI, SECTION A, LINE 6 ANY ORGANIZATION, WHETHER INCORPORATED OR NOT, WHICH USES, CREATES, PRODUCES, SERVICES OR SUPPLIES MATERIALS FOR DIRECT MARKETING, AND ANY INDIVIDUAL WHO IS A GENERAL MEMBER, IS ELIGIBLE FOR MEMBERSHIP IN THIS ASSOCIATION. THE MEMBERSHIP OF THE ASSOCIATION SHALL BE CLASSIFIED AS FOLLOWS: COMPANY MEMBERSHIP OF THE ASSOCIATION SHALL CONSIST OF COMPANIES OR CORPORATIONS THAT ARE USERS, CREATORS, SUPPLIERS, SERVICES OR PRODUCERS OF ANY FORM OF DIRECT MARKETING. WITHIN COMPANY MEMBERSHIP THERE SHALL BE THREE TYPES OF MEMBERS VOTING, REGULAR AND SERVICE. REGULAR MEMBERSHIP SHALL CONSIST OF EMPLOYEES OF A COMPANY MEMBER WHO ARE CERTIFIED IN WRITING BY THE COMPANY MEMBER TO THE ASSOCIATION TO RECEIVE THE BENEFITS DESCRIBED IN SECTION 4 OF THE ARTICLE OF BYLAWS OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE, AND WHO ARE INCLUDED IN THE BASIC DUES PAID BY THE COMPANY. THE NUMBER OF REGULAR MEMBERS THAT A COMPANY MEMBER SHALL BE ENTITLED TO SHALL BE DETERMINED BY THE FORMULA CONTAINED IN THE THEN CURRENT DUES SCHEDULE MAINTAINED BY THE ASSOCIATION. SERVICE MEMBERSHIP SHALL CONSIST OF EMPLOYEES OF A COMPANY MEMBER WHO ARE, UPON NOTICE TO THE VOTING MEMBER, TO RECEIVE THE BENEFITS DESCRIBED IN SECTION 4 OF THE ARTICLE OF BYLAWS OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE, FOR WHICH EXTRA SERVICE MEMBERSHIP IS PAID. VOTING MEMBERSHIP, ONE OF THE MEMBERS (REGULAR OR SERVICE) FROM EACH COMPANY SHALL BE DESIGNATED AS THE VOTING MEMBER, CERTIFIED BY THE COMPANY MEMBER TO THE ASSOCIATION TO BE ITS OFFICIAL REPRESENTATIVE IN ALL THE AFFAIRS OF THE ASSOCIATION INCLUDING THE HOLDING OF OFFICE THEREIN DURING THE TERM OF SUCH CERTIFICATION. ANY CHANGE BY A COMPANY MEMBER OF SUCH A CERTIFICATION SHALL BE EFFECTIVE UPON THE RECEIPT BY THE ASSOCIATION OF A WRITTEN NOTICE THEREOF FROM THE COMPANY MEMBER AT LEAST TEN (10) DAYS PRIOR TO ANY REGULAR OR SPECIAL MEETING. EDUCATIONAL MEMBERSHIP SHALL INCLUDE ALL DULY LICENSED EDUCATIONAL INSTITUTIONS AND THOSE PERSONS ACTIVELY ENGAGED IN THE PROFESSION OF TEACHING ON A COLLEGE LEVEL OR ITS EQUIVALENT, WHO WILL RECEIVE THE BENEFITS DESCRIBED IN SECTION 4 OF THE ARTICLE OF BYLAWS OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE. TRADE ASSOCIATION MEMBERSHIP SHALL INCLUDE TRADE ASSOCIATIONS WHOSE MEMBERSHIP INCLUDES A SUBSTANTIAL SEGMENT OF MEMBERS HAVING AN INTEREST IN DIRECT MAIL OR DIRECT MARKETING, WHO WILL RECEIVE THE BENEFITS OUTLINED IN SECTION 4 OF THE ARTICLE OF BYLAWS OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE. GENERAL MEMBERSHIP SHALL INCLUDE ALL OTHER FORMS OF MEMBERSHIP NOT CONTAINED IN THESE BYLAWS, WHETHER ORGANIZATIONS OR INDIVIDUALS, INCLUDING DIFFERENT SUBCLASSES OF MEMBERS AS DETERMINED BY THE ASSOCIATION, HOWEVER DENOMINATED. SUCH MEMBERS WILL RECEIVE BENEFITS AS DETERMINED BY THE ASSOCIATION, OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE. FORM 990, PART VI, SECTION A, LINE 7A ONE OF THE MEMBERS (REGULAR OR SERVICE) FROM EACH COMPANY SHALL BE DESIGNATED AS THE VOTING MEMBER AND SHALL HAVE THE RIGHT TO VOTE. THE VOTE OF THE VOTING MEMBER MAY BE CAST PERSONALLY OR BY A DULY DESIGNATED PROXY IN ACCORDANCE WITH PROCEDURES REASONABLY PRESCRIBED BY THE ASSOCIATION. FORM 990, PART VI, SECTION B, LINE 11 FORM 990 IS PREPARED WITH THE ASSISTANCE OF OUR OUTSIDE AUDIT AND TAX FIRM. IT IS REVIEWED BY THE ORGANIZATION'S PRESIDENT, CHIEF FINANCIAL OFFICER AND CONTROLLER BEFORE BEING SENT TO ITS GOVERNING BODY FOR REVIEW PRIOR TO SUBMISSION TO THE IRS. FORM 990, PART VI, SECTION B, LINE 12C EACH OFFICER, KEY EMPLOYEE AND MEMBER OF THE BOARD OF DIRECTORS IS REQUIRED TO COMPLETE AND FILE WITH THE PRESIDENT OF THE ASSOCIATION A DISCLOSURE STATEMENT REGARDING POTENTIAL CONFLICTS OF INTEREST AND ANNUALLY FILE A STATEMENT OF CONTINUED ACCURACY THEREOF. IN THE EVENT OF A CONFLICT, THE INDIVIDUAL WITH SUCH CONFLICT IS PROHIBITED FROM PARTICIPATING IN THE DELIBERATION AND DECISION RELATED TO THE TRANSACTION. FORM 990, PART VI, SECTION B, LINE 15 COMPENSATION OF THE PRESIDENT OF THE ORGANIZATION IS DETERMINED BY THE COMPENSATION COMMITTEE OF THE BOARD OF TRUSTEES. THE COMMITTEE IS COMPRISED OF INDEPENDENT MEMBERS OF THE GOVERNING BOARD. COMPENSATION FOR THE PRESIDENT IS STATED IN THEIR CONTRACT ONCE AN AGREEMENT IS INITIATED. OTHER OFFICERS AND KEY EMPLOYEE COMPENSATION IS DETERMINED BY THE PRESIDENT IN COLLABORATION WITH THE CHAIRMAN OF THE BOARD OF TRUSTEES. OTHER OFFICERS AND KEY EMPLOYEE COMPENSATION IS CALCULATED BASED ON THE POSITION AND COMPARABLE INDUSTRY STANDARDS. THE ORGANIZATION ALSO USES DATA OF COMPARABLE COMPENSATION FOR SIMILARLY QUALIFIED PERSONS IN FUNCTIONALLY COMPARABLE POSITIONS AT SIMILARLY SITUATED ORGANIZATIONS AND CONTEMPORANEOUS DOCUMENTS AND RECORDKEEPING WITH RESPECT TO DELIBERATIONS AND DECISIONS REGARDING THE COMPENSATION ARRANGEMENT. FORM 990, PART VI, SECTION C, LINE 19 THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE NOT MADE AVAILABLE TO THE PUBLIC. CHANGES IN NET ASSETS OR FUND BALANCES: FORM 990, PART XI, LINE 9: NET INCOME FROM INTERNET ALLIANCE 188,361. CHANGE IN PENSION OTHER THAN NET PERIODIC PENSION COSTS 1,657,234. CUMULATIVE EFFECT OF ACCOUNTING CHANGE -3,868,746. FORM 990, PART VII, SECTION A: THE ORGANIZATION, IN A FULL TRANSPARENCY POSTURE TO REPORTING, IS REPORTING ALL BENEFITS IN FULL IN PART VII, COLUMN F AND NOT APPLYING THE $10,000 PER ITEM EXCEPTION FOR CERTAIN BENEFITS. INTERNET ALLIANCE 1615 L STREET NW STE 1100 WASHINGTON DC 20036 521275427 ADVOCACY DC 501(C)(6) DIRECT MARKETING ASSOCIATION INC 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0