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      <ContractorCompensationGrp>
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      <CYMinus4YrEndwmtFundGrp />
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        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
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      </RltdOrgOfficerTrstKeyEmplGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Health or social club dues or initiation fees</FormAndLineReferenceDesc>
        <ExplanationTxt>Schedule J, Part I, Line 1a The MEMA Management Services Group, a related organization, pays for a club membership that is primarily for MEMA's President to conduct business. MEMA reimburses The MEMA Management Services Group monthly for these club dues. In addition, monthly club dues are reimbursed to the OESA Divisional President and included in hIS taxable benefits.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Supplemental nonqualified retirement plan</FormAndLineReferenceDesc>
        <ExplanationTxt>Schedule J, Part I, Line 4b Robert McKenna participated in a frozen (As of 12/31/2009) supplemental nonqualified retirement plan during the year. No amounts were paid into the plan by this or any related organization during the year and he did not receive any distributions out of the plan during the year. Neil DeKoker participated in a supplemental nonqualified retirement plan during the year. No amounts were paid into the plan by this or any related organization during the year and he did not receive any distributions out of the plan during the year.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleJ>
    <IRS990ScheduleL documentId="IRS990ScheduleL">
      <BusTrInvolveInterestedPrsnGrp>
        <NameOfInterested>
          <PersonNm>MEMA Financial Services Group</PersonNm>
        </NameOfInterested>
        <RelationshipDescriptionTxt>See Part V</RelationshipDescriptionTxt>
        <TransactionAmt>289491</TransactionAmt>
        <TransactionDesc>See Part V</TransactionDesc>
        <SharingOfRevenuesInd>false</SharingOfRevenuesInd>
      </BusTrInvolveInterestedPrsnGrp>
      <BusTrInvolveInterestedPrsnGrp>
        <NameOfInterested>
          <PersonNm>MEMA Management Services Group</PersonNm>
        </NameOfInterested>
        <RelationshipDescriptionTxt>See Part V</RelationshipDescriptionTxt>
        <TransactionAmt>8534844</TransactionAmt>
        <TransactionDesc>See Part V</TransactionDesc>
        <SharingOfRevenuesInd>false</SharingOfRevenuesInd>
      </BusTrInvolveInterestedPrsnGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>TRANSACTIONS WITH INTERESTED PERSONS</FormAndLineReferenceDesc>
        <ExplanationTxt>SCHEDULE L, PART IV: b) Relationship: the following six directors and/or officers of this organization were also directors and/or officers during all or part of 2013 of the above noted companies: Robert E. McKenna, Steve Handschuh, John Corey, Douglas Grimm, Joseph McAleese, Wendy Earp. d) Description of Transactions: Reimbursement of Expenses for certain services and payroll.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleL>
    <IRS990ScheduleO documentId="IRS990ScheduleO">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Delegation of Authority</FormAndLineReferenceDesc>
        <ExplanationTxt>Form 990, Part VI The Executive Committee has the authority to act on behalf of the Board.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Business Relationships</FormAndLineReferenceDesc>
        <ExplanationTxt>Form 990, Part VI, Line 2 During all or part of 2013, three of this organization's officers, Steve Handschuh, Wendy T. Earp, and Robert E. McKenna, and three of this organization's directors, Joseph McAleese, John Corey and Douglas Grimm, were also officers and directors, respectively, of the MEMA Marketing Services Company, Inc., a corporation wholly owned by Motor and Equipment Manufacturers Association. Steve Handschuh, Wendy T. Earp, and Robert E. McKenna are employees of the MEMA Management Services Group, Inc., a corporation wholly owned by the MEMA Marketing Services Company, Inc. The same three officers and three directors are officers and directors, respectively, of The Educational and Research Foundation of MEMA, an organization related to this organization. Steve Handschuh, Wendy T. Earp, and Robert E. McKemma have a business relationship with Tim Kraus, Lacy Wilson, John Chalifoux, William Long, and Neil DeKoker.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Members or Stockholders</FormAndLineReferenceDesc>
        <ExplanationTxt>Form 990, Part VI, Line 6 MEMA members consist of companies of good repute and sound financial condition with at least one facility in North America, actually engaged in the manufacture, production, remanufacturing or formulation of products or services integral to the manufacture of products for the automotive, heavy duty, off-highway, aircraft, marine, or related industries.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Members or Stockholders Who May Elect</FormAndLineReferenceDesc>
        <ExplanationTxt>Form 990, Part VI, Line 7a Of the fifteen maximum board members of MEMA, up to eight of those positions are elected by the four Divisional boards (two positions elected by each AASA, HDMA, OESA and up to 2 by MERA).</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Contemporaneous Documentation - Committees</FormAndLineReferenceDesc>
        <ExplanationTxt>Form 990, Part VI, Line 8b The committee's meetings are not formally documented at the time the meetings are held. Meetings are discussed at board meetings and this discussion is documented in the board minutes.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990 Review Process</FormAndLineReferenceDesc>
        <ExplanationTxt>Form 990, Part VI, Line 11b The form 990 is provided to all board members prior to filing via email. The form is reviewed in detail by the director of accounting, CFO/Secretary and president prior to filing. Any questions are addressed and resolved prior to filing. If changes are necessary to the Form 990 then those items will be circulated to the board members so that they have the Final 990.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Conflict of Interest Policy Monitoring &amp; Enforcement</FormAndLineReferenceDesc>
        <ExplanationTxt>Form 990, Part VI, Line 12c The policy is reviewed and signed annually by any staff member with the title manager or above. Any volunteer with decision making authority, board member and officer is to review and sign annually. They are to sign a statement which affirms such person 1) has received a copy of the conflicts of interest policy; 2) has read and understands the policy; 3) has agreed to comply with the policy; 4) understands that MEMA is a nonprofit corporation and in order to maintain its federal tax exemption it must engage primarily in activities which accomplish one or more of its tax-exempt purposes.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Process for Determining Compensation</FormAndLineReferenceDesc>
        <ExplanationTxt>Form 990, Part VI, Line 15a &amp; 15b The compensation committee with oversight from the MEMA executive committee is responsible for 1) evaluating the performance of the president and awarding an appropriate compensation package; 2) approving any employment, retention and severance agreement with the president; 3) with the approval of the board of directors, obtaining benchmark compensation data from an outside consultant; and 4) overseeing the president's evaluation and compensation decisions with respect to the association's senior staff.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>How Documents are Made Available to the Public</FormAndLineReferenceDesc>
        <ExplanationTxt>Form 990, Part VI, Line 19 MEMA does not make its governing documents, conflict of interest policy or financial statements available to the public.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Other Changes in Net Assets</FormAndLineReferenceDesc>
        <ExplanationTxt>Form 990, Part XI, Line 9 Deferred Gain on Bldg Sales $198,957 .</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="IRS990ScheduleR">
      <IdRelatedTaxExemptOrgGrp>
        <DisregardedEntityName>
          <BusinessNameLine1>Educational &amp; Research Found of MEMA</BusinessNameLine1>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1>10 Laboratory Drive</AddressLine1>
          <City>RTP</City>
          <State>NC</State>
          <ZIPCode>27709</ZIPCode>
        </USAddress>
        <EIN>222463502</EIN>
        <PrimaryActivitiesTxt>Research</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>NJ</LegalDomicileStateCd>
        <ExemptCodeSectionTxt>501(c)(3)</ExemptCodeSectionTxt>
        <PublicCharityStatusTxt>509(a)(3)</PublicCharityStatusTxt>
        <DirectControllingEntityName>
          <BusinessNameLine1>MEMA</BusinessNameLine1>
        </DirectControllingEntityName>
        <ControlledOrganizationInd>true</ControlledOrganizationInd>
      </IdRelatedTaxExemptOrgGrp>
      <IdRelatedOrgTxblPartnershipGrp>
        <RelatedOrganizationName>
          <BusinessNameLine1>AAPEX Show</BusinessNameLine1>
        </RelatedOrganizationName>
        <USAddress>
          <AddressLine1>Sands Expo Center</AddressLine1>
          <City>Las Vegas</City>
          <State>NV</State>
          <ZIPCode>89109</ZIPCode>
        </USAddress>
        <EIN>364257968</EIN>
        <PrimaryActivitiesTxt>Trade Show</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>NV</LegalDomicileStateCd>
        <DirectControllingEntityName>
          <BusinessNameLine1>MEMA</BusinessNameLine1>
        </DirectControllingEntityName>
        <PredominantIncomeTypeTxt>Related</PredominantIncomeTypeTxt>
        <ShareOfTotalIncomeAmt>3798307</ShareOfTotalIncomeAmt>
        <ShareOfEOYAssetsAmt>926805</ShareOfEOYAssetsAmt>
        <DisproportionateAllocationsInd>false</DisproportionateAllocationsInd>
        <UBICodeVAmt>0</UBICodeVAmt>
        <GeneralOrManagingPartnerInd>true</GeneralOrManagingPartnerInd>
        <OwnershipPct>0.40000</OwnershipPct>
      </IdRelatedOrgTxblPartnershipGrp>
      <IdRelatedOrgTxblPartnershipGrp>
        <RelatedOrganizationName>
          <BusinessNameLine1>PAACE Automechanika Mexico LLC</BusinessNameLine1>
        </RelatedOrganizationName>
        <USAddress>
          <AddressLine1>1600 Parkwood Circle</AddressLine1>
          <City>Atlanta</City>
          <State>GA</State>
          <ZIPCode>30338</ZIPCode>
        </USAddress>
        <EIN>208927572</EIN>
        <PrimaryActivitiesTxt>Trade Show</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>GA</LegalDomicileStateCd>
        <DirectControllingEntityName>
          <BusinessNameLine1>MEMA</BusinessNameLine1>
        </DirectControllingEntityName>
        <PredominantIncomeTypeTxt>Related</PredominantIncomeTypeTxt>
        <ShareOfTotalIncomeAmt>54809</ShareOfTotalIncomeAmt>
        <ShareOfEOYAssetsAmt>148500</ShareOfEOYAssetsAmt>
        <DisproportionateAllocationsInd>false</DisproportionateAllocationsInd>
        <UBICodeVAmt>0</UBICodeVAmt>
        <GeneralOrManagingPartnerInd>false</GeneralOrManagingPartnerInd>
        <OwnershipPct>0.16667</OwnershipPct>
      </IdRelatedOrgTxblPartnershipGrp>
      <IdRelatedOrgTxblCorpTrGrp>
        <RelatedOrganizationName>
          <BusinessNameLine1>The MEMA Marketing Service Companies</BusinessNameLine1>
        </RelatedOrganizationName>
        <USAddress>
          <AddressLine1>10 Laboratory Drive</AddressLine1>
          <City>RTP</City>
          <State>NC</State>
          <ZIPCode>27709</ZIPCode>
        </USAddress>
        <EIN>222290049</EIN>
        <PrimaryActivitiesTxt>Holding Co.</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>DE</LegalDomicileStateCd>
        <DirectControllingEntityName>
          <BusinessNameLine1>MEMA</BusinessNameLine1>
        </DirectControllingEntityName>
        <EntityTypeTxt>C Corp</EntityTypeTxt>
        <ShareOfTotalIncomeAmt>-433474</ShareOfTotalIncomeAmt>
        <ShareOfEOYAssetsAmt>2916389</ShareOfEOYAssetsAmt>
        <OwnershipPct>1.00000</OwnershipPct>
        <ControlledOrganizationInd>true</ControlledOrganizationInd>
      </IdRelatedOrgTxblCorpTrGrp>
      <IdRelatedOrgTxblCorpTrGrp>
        <RelatedOrganizationName>
          <BusinessNameLine1>The MEMA Financial Services Group</BusinessNameLine1>
        </RelatedOrganizationName>
        <USAddress>
          <AddressLine1>10 Laboratory Drive</AddressLine1>
          <City>RTP</City>
          <State>NC</State>
          <ZIPCode>27709</ZIPCode>
        </USAddress>
        <EIN>222290046</EIN>
        <PrimaryActivitiesTxt>Credit Report</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>DE</LegalDomicileStateCd>
        <DirectControllingEntityName>
          <BusinessNameLine1>MEMA MKT SV</BusinessNameLine1>
        </DirectControllingEntityName>
        <EntityTypeTxt>C Corp</EntityTypeTxt>
        <OwnershipPct>1.00000</OwnershipPct>
        <ControlledOrganizationInd>true</ControlledOrganizationInd>
      </IdRelatedOrgTxblCorpTrGrp>
      <IdRelatedOrgTxblCorpTrGrp>
        <RelatedOrganizationName>
          <BusinessNameLine1>The MEMA Management Services Group</BusinessNameLine1>
        </RelatedOrganizationName>
        <USAddress>
          <AddressLine1>10 Laboratory Drive</AddressLine1>
          <City>RTP</City>
          <State>NC</State>
          <ZIPCode>27709</ZIPCode>
        </USAddress>
        <EIN>132670086</EIN>
        <PrimaryActivitiesTxt>Assoc. Mngt.</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>NJ</LegalDomicileStateCd>
        <DirectControllingEntityName>
          <BusinessNameLine1>MEMA MKT SV</BusinessNameLine1>
        </DirectControllingEntityName>
        <EntityTypeTxt>C Corp</EntityTypeTxt>
        <OwnershipPct>1.00000</OwnershipPct>
        <ControlledOrganizationInd>true</ControlledOrganizationInd>
      </IdRelatedOrgTxblCorpTrGrp>
      <IdRelatedOrgTxblCorpTrGrp>
        <RelatedOrganizationName>
          <BusinessNameLine1>The Motivation Group</BusinessNameLine1>
        </RelatedOrganizationName>
        <USAddress>
          <AddressLine1>10 Laboratory Drive</AddressLine1>
          <City>RTP</City>
          <State>NC</State>
          <ZIPCode>27709</ZIPCode>
        </USAddress>
        <EIN>222053314</EIN>
        <PrimaryActivitiesTxt>Inactive</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>NJ</LegalDomicileStateCd>
        <DirectControllingEntityName>
          <BusinessNameLine1>MEMA MKT SV</BusinessNameLine1>
        </DirectControllingEntityName>
        <EntityTypeTxt>C Corp</EntityTypeTxt>
        <OwnershipPct>1.00000</OwnershipPct>
        <ControlledOrganizationInd>true</ControlledOrganizationInd>
      </IdRelatedOrgTxblCorpTrGrp>
      <ReceiptOfIntAnntsRntsRyltsInd>false</ReceiptOfIntAnntsRntsRyltsInd>
      <GiftGrntOrCapContriToOthOrgInd>true</GiftGrntOrCapContriToOthOrgInd>
      <GiftGrntCapContriFromOthOrgInd>true</GiftGrntCapContriFromOthOrgInd>
      <LoansOrGuaranteesToOtherOrgInd>false</LoansOrGuaranteesToOtherOrgInd>
      <LoansOrGuaranteesFromOthOrgInd>false</LoansOrGuaranteesFromOthOrgInd>
      <DivRelatedOrganizationInd>false</DivRelatedOrganizationInd>
      <AssetSaleToOtherOrgInd>false</AssetSaleToOtherOrgInd>
      <AssetPurchaseFromOtherOrgInd>false</AssetPurchaseFromOtherOrgInd>
      <AssetExchangeInd>false</AssetExchangeInd>
      <RentalOfFacilitiesToOthOrgInd>true</RentalOfFacilitiesToOthOrgInd>
      <RentalOfFcltsFromOthOrgInd>false</RentalOfFcltsFromOthOrgInd>
      <PerformOfServicesForOthOrgInd>false</PerformOfServicesForOthOrgInd>
      <PerformOfServicesByOtherOrgInd>false</PerformOfServicesByOtherOrgInd>
      <SharingOfFacilitiesInd>true</SharingOfFacilitiesInd>
      <PaidEmployeesSharingInd>true</PaidEmployeesSharingInd>
      <ReimbursementPaidToOtherOrgInd>true</ReimbursementPaidToOtherOrgInd>
      <ReimbursementPaidByOtherOrgInd>true</ReimbursementPaidByOtherOrgInd>
      <TransferToOtherOrgInd>false</TransferToOtherOrgInd>
      <TransferFromOtherOrgInd>false</TransferFromOtherOrgInd>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1>MEMA FINANCIAL SERVICES GOUP</BusinessNameLine1>
        </OtherOrganizationName>
        <TransactionTypeTxt>q</TransactionTypeTxt>
        <InvolvedAmt>289491</InvolvedAmt>
        <MethodOfAmountDeterminationTxt>Cost</MethodOfAmountDeterminationTxt>
      </TransactionsRelatedOrgGrp>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1>MEMA MANAGEMENT SERVICES GROUP</BusinessNameLine1>
        </OtherOrganizationName>
        <TransactionTypeTxt>p</TransactionTypeTxt>
        <InvolvedAmt>8534844</InvolvedAmt>
        <MethodOfAmountDeterminationTxt>Cost</MethodOfAmountDeterminationTxt>
      </TransactionsRelatedOrgGrp>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1>MEMA MARKETING SERVICES COMPANIES</BusinessNameLine1>
        </OtherOrganizationName>
        <TransactionTypeTxt>b</TransactionTypeTxt>
        <InvolvedAmt>87000</InvolvedAmt>
        <MethodOfAmountDeterminationTxt>Cost</MethodOfAmountDeterminationTxt>
      </TransactionsRelatedOrgGrp>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1>MEMA FINANCIAL SERVICES GOUP</BusinessNameLine1>
        </OtherOrganizationName>
        <TransactionTypeTxt>j</TransactionTypeTxt>
        <InvolvedAmt>61641</InvolvedAmt>
        <MethodOfAmountDeterminationTxt>Cost</MethodOfAmountDeterminationTxt>
      </TransactionsRelatedOrgGrp>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1>EDUCATIONAL &amp; RESEARCH FOUNDATION OF MEMA</BusinessNameLine1>
        </OtherOrganizationName>
        <TransactionTypeTxt>c</TransactionTypeTxt>
        <InvolvedAmt>100000</InvolvedAmt>
        <MethodOfAmountDeterminationTxt>Cash Grant</MethodOfAmountDeterminationTxt>
      </TransactionsRelatedOrgGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>AAPEX SHOW</FormAndLineReferenceDesc>
        <ExplanationTxt>PART III-RELATED PARTNERSHIP While MEMA's share of the profit and loss of the AAPEX Show is 40%, MEMA is a 50% owner/partner with regard to the show's operations and management.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleR>
  </ReturnData>
</Return>