2014-10-15T10:11:53-05:00 2013-12-31 271728945 PKF O'CONNOR DAVIES - A DIV 665 FIFTH AVENUE NEW YORK NY 10022 990 2013-01-01 131582190 PUBLIC RELATIONS SOCIETY OF AMERICA INC PUB 2124601400 33 MAIDEN LANE 11TH FLOOR NEW YORK NY 10038 PHILIP T BONAVENTURA CFO 2124601400 2014-10-15 1 K JOSEPH LEE P01341078 2128678000 2013 2015-11-30 17:44:51Z WILLIAM M MURRAY 33 MAIDEN LANE 11TH FLOOR NEW YORK NY 10038 14684448 0 1255 X WWW.PRSA.ORG X 1948 NY THE PUBLIC RELATIONS SOCIETY OF AMERICA, INC. NATIONAL HEADQUARTERS (THE "SOCIETY") IS AN INDIVIDUAL MEMBER SOCIETY COMPRISED OF PUBLIC RELATIONS PRACTITIONERS ORGANIZED TO IMPROVE THE PROFESSION AND PRACTICE OF PUBLIC RELATIONS. 17 17 59 400 503938 53554 5133776 5180386 5492395 5608264 74053 208569 457249 616654 11157473 11613873 16700 15950 377432 384628 4928015 5149409 0 0 0 5366066 5386216 10688213 10936203 469260 677670 6527310 6947677 2373359 1981344 4153951 4966333 THE PUBLIC RELATIONS SOCIETY OF AMERICA, INC. NATIONAL HEADQUARTERS (THE "SOCIETY") IS AN INDIVIDUAL MEMBER SOCIETY COMPRISED OF PUBLIC RELATIONS PRACTITIONERS ORGANIZED TO IMPROVE THE PROFESSION AND PRACTICE OF PUBLIC RELATIONS. 0 0 0 SEMINARS AND WEBINARS - APPROXIMATELY 8,500 PEOPLE BENEFITED FROM THIS PROGRAM. IN-PERSON PUBLIC RELATIONS TRAINING/SEMINARS ARE ONE- AND TWO-DAY PROGRAMS OFFERED NATIONWIDE THROUGHOUT THE YEAR WHICH PROVIDE AN IN-DEPTH STUDY OF CURRENT TOPICS.ONLINE PUBLIC RELATIONS TRAINING/WEBINARS: 60-90 MINUTE WEBINARS OFFER CONVENIENT ACCESS TO EXPERTS WHO OFFER TIPS, TOOLS AND RESOURCES ON A WIDE VARIETY OF TOPICS. THEY REQUIRE NO TRAVEL AND CAN ALSO BE VIEWED LIVE OR ON-DEMAND, AT THE REGISTRANTS LEISURE. NATIONAL CONFERENCE - APPROXIMATELY 3,000 PEOPLE BENEFITED FROM THIS PROGRAM.THE INTERNATIONAL CONFERENCE OFFERS PRACTICAL INSIGHT AND NETWORKING FOR PUBLIC RELATIONS PROFESSIONALS OF ALL CAREER LEVELS, SECTORS, WORK ENVIRONMENTS AND INDUSTRIES. DEMONSTRATING VALUE WITH ACTIONABLE BEST PRACTICES IS THE FOCUS OF THIS ANNUAL EVENT. MEMBERSHIP -MORE THAN 32,000 PEOPLE BENEFITED FROM THIS PROGRAM.PRSA IS A COMMUNITY OF MORE THAN 21,000 PUBLIC RELATIONS AND COMMUNICATIONS PROFESSIONALS ACROSS THE UNITED STATES, FROM RECENT COLLEGE GRADUATES TO THE LEADERS OF THE WORLD'S LARGEST MULTINATIONAL FIRMS. OUR MEMBERS REPRESENT NEARLY EVERY PRACTICE AREA AND PROFESSIONAL AND ACADEMIC SETTING WITHIN THE PUBLIC RELATIONS FIELD. IN ADDITION, THERE ARE MORE THAN 11,000 STUDENTS WHO ARE MEMBERS OF THE PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA (PRSSA) AT COLLEGES AND UNIVERSITIES HERE AND ABROAD. 0 0 0 0 0 0 0 0 0 1 1 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 141 0 1 59 1 1 1 0 0 0 0 0 X 17 17 0 0 0 0 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 0 X X X PHILIP T BONAVENTURA 2124601400 33 MAIDEN LANE 11TH FLOOR NEW YORK NY 10038 ANITA FORD SAUNDERS DIRECTOR 0.00 X 0 0 0 BLAKE D LEWIS III TREASURER 0.00 X X 0 0 0 DEBRA D PETERSON DIRECTOR 0.00 X 0 0 0 DIANE GAGE LOFGREN DIRECTOR 0.00 X 0 0 0 ELIZABETH A PECSI DIRECTOR 0.00 X 0 0 0 FELICIA WALKER BLOW DIRECTOR 0.00 X 0 0 0 GERARD F CORBETT IMMEDIATE PAST CHAIR & CEO 0.00 X X 0 0 0 GERI A EVANS DIRECTOR 0.00 X 0 0 0 JANE DVORAK DIRECTOR 0.00 X 0 0 0 JOSEPH E COHEN CHAIR & CEO-ELECT 0.00 X X 0 0 0 KATHY BARBOUR SECRETARY 0.00 X X 0 0 0 KELLY J DAVIS DIRECTOR 0.00 X 0 0 0 MARISA VALLBONA DIRECTOR 0.00 X 0 0 0 MARK W MCCLENNAN DIRECTOR 0.00 X 0 0 0 MICKEY G NALL CHAIR & CEO 0.00 X X 0 0 0 SONJA POPP-STAHL DIRECTOR 0.00 X 0 0 0 SUSAN WALTON DIRECTOR 0.00 X 0 0 0 PHILIP T BONAVENTURA CHIEF FINANCIAL OFFICER 40.00 X 212291 0 0 WILLIAM M MURRAY PRESIDENT & COO 40.00 X 375805 0 0 ALEX ORTIZ SENIOR DIRECTOR, IT 40.00 X 124024 0 0 CHRISTINA DARNOWSKI VP MEMBERSHIP SERVICES 40.00 X 119336 0 0 JENEEN C GARCIA VP PRSSA/ACADEMIC AFFAIRS 40.00 X 139754 0 0 JOHN D ROBINSON VP CORPORATE DEVELOPMENT 40.00 X 156330 0 0 KARLA S VOTH VP SPECIAL EVENTS/PROGRAMS 40.00 X 163588 0 0 1291128 0 0 7 0 1 0 OXFORD HEALTH PLANS 48 MONROE TURNPIKE TRUMBULL CT 06611 MEDICAL PLAN FOR EMPLOYEES 512518 MARRIOTT BUSINESS SERVICES PO BOX 403003 ATLANTA GA 30384 PROFESSIONAL SERVICES 391013 DENBO MULTIMEDIA INC 684 FIFTH AVENUE BROOKLYN NY 11215 PROFESSIONAL SERVICES 274084 LOEWS PHILADELPHIA HOTEL 1200 MARKET STREET PHILADELPHIA PA 19107 PROFESSIONAL SERVICES 135563 HILTON NEW YORK 1335 AVENUE OF THE AMERICAS NEW YORK NY 10019 PROFESSIONAL SERVICES 123148 5 5180386 5180386 NATIONAL CONFERENCE 900099 1417340 1417340 SEMINARS AND WEBINARS 900099 753523 753523 AWARD PROGRAMS 900099 718553 718553 ACCREDITATION PROGRAM 900099 164832 164832 LEADERSHIP SUPPORT 900099 41241 41241 2512775 2024991 487784 5608264 55756 55756 3223388 3070575 152813 152813 152813 MISCELLANEOUS INCOME 900099 600500 600500 MAILING LIST RENTAL 900004 16154 16154 616654 11613873 5720980 503938 208569 15950 384628 1291128 2619517 440064 471751 326949 27411 50787 722455 650956 1290608 780544 434970 221804 73959 62332 EQUIPMENT RENTAL 405665 POSTAGE & SHIPPING 279606 PRINTING 266172 ACCREDITATION EXAM 101661 17286 10936203 567863 360903 2654897 3089185 450792 362686 162505 193900 735213 542445 248228 192768 2401883 2706796 41142 41439 6527310 6947677 877455 767103 507837 397086 988067 817155 2373359 1981344 X 4153951 4966333 4153951 4966333 6527310 6947677 677670 134712 0 X 0 1 X 1 0 306284 229965 76319 240459 136676 103783 188470 175804 12666 192768 CORPORATE BONDS / PREF STOCKS 942220 F COMMON STOCKS 1764576 F 2706796 UNEARNED INCOME 504017 DEFERRED DUES/INITIATION FEES 307305 DUE TO RELATED ORGANIZATION 5833 817155 X 11748585 134712 134712 11613873 0 11613873 10936203 0 10936203 0 10936203 PART X, LINE 2: EXPLANATION: THE SOCIETY FOLLOWS THE ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES USING THE PROVISIONS OF ASC TOPIC 740, "INCOME TAXES". ASC TOPIC 740 PRESCRIBES HOW AN ENTITY SHOULD RECOGNIZE, MEASURE, PRESENT AND DISCLOSE IN ITS FINANCIAL STATEMENTS UNCERTAIN TAX POSITIONS THAT THE ENTITY HAS TAKEN OR EXPECTS TO TAKE ON A TAX RETURN. ADDITIONALLY, FOR TAX POSITIONS TO QUALIFY FOR TAX BENEFIT RECOGNITION UNDER ASC TOPIC 740, THE POSITION MUST HAVE AT LEAST MORE-LIKELY-THAN-NOT CHANCE OF BEING SUSTAINED UPON CHALLENGE BY THE RESPECTIVE TAXING AUTHORITIES, AND WHETHER OR NOT IT MEETS THAT CRITERIA IS A MATTER OF SIGNIFICANT JUDGMENT. THE SOCIETY BELIEVES THAT IT DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT WOULD REQUIRE DISCLOSURE OR RECOGNITION OF A POTENTIAL INCOME TAX LIABILITY. TAX YEARS SINCE 2010 REMAIN OPEN TO EXAMINATION. THERE ARE CURRENTLY NO EXAMINATIONS IN PROGRESS. X X X X X 0 0 0 PHILIP T BONAVENTURA CHIEF FINANCIAL OFFICER 212291 0 0 0 0 0 0 0 40658 0 252949 0 0 0 WILLIAM M MURRAY PRESIDENT & COO 312747 0 63058 0 0 0 0 0 55168 0 430973 0 0 0 ALEX ORTIZ SENIOR DIRECTOR, IT 124024 0 0 0 0 0 0 0 27874 0 151898 0 0 0 CHRISTINA DARNOWSKI VP MEMBERSHIP SERVICES 119336 0 0 0 0 0 0 0 24248 0 143584 0 0 0 JENEEN C GARCIA VP PRSSA/ACADEMIC AFFAIRS 139754 0 0 0 0 0 0 0 19075 0 158829 0 0 0 JOHN D ROBINSON VP CORPORATE DEVELOPMENT 156330 0 0 0 0 0 0 0 45217 0 201547 0 0 0 KARLA S VOTH VP SPECIAL EVENTS/PROGRAMS 163588 0 0 0 0 0 0 0 30214 0 193802 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 ORGANIZATION HAS MEMBERS. FORM 990, PART VI, SECTION A, LINE 7A DELEGATE MEMBERS THAT REPRESENT THE MEMBERSHIP AT LARGE ELECT ALL MEMBERS OF THE BOARD OF DIRECTORS, INCLUDING OFFICERS. FORM 990, PART VI, SECTION A, LINE 7B DELEGATE MEMBERS THAT REPRESENT THE MEMBERSHIP AT LARGE APPROVE DECISIONS RELATED TO DUES STRUCTURE AND CHANGES TO THE BYLAWS. FORM 990, PART VI, SECTION B, LINE 11 REPORTING THE FORM 990 WILL BE REVIEWED IN DETAIL BY THE FINANCE COMMITTEE OF THE BOARD. THE FINANCE COMMITTEE WILL THEN RECOMMEND TO THE BOARD TO ACCEPT OR NOT ACCEPT THE FORM 990. A COPY OF THE FORM 990 WILL ALSO BE PROVIDED TO EACH MEMBER OF THE BOARD, AND A FULL DISCUSSION WILL ENSUE AS APPROPRIATE. FORM 990, PART VI, SECTION B, LINE 12C POLICIES ALL OFFICERS AND DIRECTORS ARE REQUIRED TO DISCLOSE POTENTIAL CONFLICTS ON AN ANNUAL BASIS. EACH DISCLOSURE IS REVIEWED BY THE PRESIDENT/COO. ANY VIOLATIONS OF THE POLICY ARE BROUGHT TO THE ATTENTION OF THE CHAIR/CEO AND EXECUTIVE COMMITTEE, WHICH ARE IMMEDIATELY ADDRESSED WITH THE OFFICER AND/OR DIRECTOR. FORM 990, PART VI, SECTION B, LINE 15 POLICIES VOLUNTEER OFFICERS AND DIRECTORS ARE NOT COMPENSATED. COMPENSATION AND BENEFITS FOR THE PRESIDENT & COO (TOP STAFF OFFICIAL) IS DETERMINED BY THE EXECUTIVE COMMITTEE OF THE BOARD, WITH THE CONCURRENCE OF THE BOARD. THE EXECUTIVE COMMITTE CONSIDERS SALARY SURVEYS OF SIMILAR ORGANIZATIONS FOR THE TOP STAFF OFFICIAL AND MAY, IN ITS DISCRETION, ENGAGE AN INDEPENDENT CONSULTANT TO CONDUCT A SALARY REVIEW. IN ADDITION, THE EXECUTIVE COMMITTEE CONDUCTS, WITH INPUT FROM THE BOARD OF DIRECTORS, AN EVALUATION OF THE PRESIDENT AND COO BASED ON HIS OR HER SUCCESS ACHIEVING THE ENDS SET OUT IN THE STRATEGIC PLAN WHILE ACTING WITHIN THE LIMITATIONS OF PRSA POLICIES AND ACCOMPLISHING THE MUTUALLY AGREED-UPON OBJECTIVES. THE TERMS OF THE COMPENSATION ARE INCLUDED IN AN EMPLOYMENT CONTRACT WHICH IS MUTUALLY EXECUTED BY THE CHAIR AND CHIEF EXECUTIVE OFFICER AND THE PRESIDENT & COO. DETERMINING COMPENSATION AND BENEFITS PAYMENTS OF OTHER KEY EMPLOYEES ARE DELEGATED TO THE PRESIDENT AND COO WITHIN THE TERMS OF RESPONSIBILITIES SET FORTH IN THE EMPLOYMENT AGREEMENT, AS AGREED TO BY THE BOARD. THE PRESIDENT & COO CONSIDERS SALARY SURVEYS OF SIMILAR ORGANIZATIONS FOR THE KEY EMPLOYEE POSITIONS AND MAY, IN HIS/HER DISCRETION, ENGAGE AN INDEPENDENT CONSULTANT TO CONDUCT A SALARY REVIEW. IN ADDITION, THE PRESIDENT & COO CONDUCTS AN EVALUATION OF THE KEY EMPLOYEES BASED ON HIS OR HER SUCCESS ACCOMPLISHING THE AGREED-UPON OBJECTIVES. FORM 990, PART VI, SECTION C, LINE 19 DISCLOSURE THE ORGANIZATION DOES MAKE IT AVAILABLE FOR PUBLIC INSPECTION. IN RESPONSE TO A WRITTEN OR IN PERSON REQUEST, A COPY OF THE REQUESTED TAX FORM(S) IS PROVIDED TO THE REQUESTER. IF THE REQUEST FOR COPIES IS MADE IN PERSON, A COPY OF THE REQUESTED TAX FORM(S) WILL GENERALLY BE PROVIDED ON THE DAY OF THE REQUEST; IF THE REQUEST IS WRITTEN, THEN THE PRSA FORWARDS A COPY OF THE REQUESTED TAX FORM(S) WITHIN THIRTY DAYS. SCHEDULE R, PART II, COLUMN (B) TO FOSTER, SPONSOR AND CONDUCT RESEARCH, EDUCATION AND CONTINUING EDUCATION IN THE PUBLIC RELATIONS INDUSTRY. FORM 990, PART VI, SECTION B, LINE 10B EACH CHAPTER MUST HAVE BYLAWS THAT ARE NOT INCONSISTENT WITH THE NATIONAL BYLAWS AND MUST BE APPROVED BY THE BOARD. SCHEDULE R, PAGE 3, PART V, LINE 2: AMOUNTS REPORTED ON SCHEDULE R, PART V, LINES 2(2) & 2(3) REPRESENT TRANSACTION TYPES: N & Q. PUBLIC RELATIONS SOCIETY OF AMERICA FDTN 33 MAIDEN LANE 11TH FLOOR NEW YORK NY 10038 133556137 SEE SCHEDULE O NY 501(C)(3) EXEMPT N/A 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 1 0 PRSA FOUNDATION INC R 55427 PRSA FOUNDATION INC (SEE SCHEDULE O) 25000 PRSA FOUNDATION INC (SEE SCHEDULE O) 74114