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        <NamePerson>JAMES GOODMAN</NamePerson>
        <Title>MANAGING VP CONF SERV</Title>
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      <Form990ScheduleJPartII>
        <NamePerson>TONI MARK</NamePerson>
        <Title>CHIEF TECHNICAL OFFICER</Title>
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      <Form990ScheduleJPartII>
        <NamePerson>DR JOSEPH MCMANUS</NamePerson>
        <Title>SR CONSULT DENTAL PRACT</Title>
        <BaseCompensationFilingOrg>260336</BaseCompensationFilingOrg>
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      <Form990ScheduleJPartII>
        <NamePerson>DR DANIEL MEYER</NamePerson>
        <Title>SR VP SCIENCE</Title>
        <BaseCompensationFilingOrg>253834</BaseCompensationFilingOrg>
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        <NamePerson>DR MARKO VUJICIC</NamePerson>
        <Title>MANAGING VP,HLTH POLICY</Title>
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        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
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      <Form990ScheduleJPartII>
        <NamePerson>KENNETH OHR</NamePerson>
        <Title>CHIEF COMMUNICAT OFF</Title>
        <BaseCompensationFilingOrg>243501</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>10000</BonusFilingOrg>
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      <Form990ScheduleJPartII>
        <NamePerson>CLAYTON MICKEL</NamePerson>
        <Title>MGING VP CORP REL</Title>
        <BaseCompensationFilingOrg>240514</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>4952</BonusFilingOrg>
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      </Form990ScheduleJPartII>
      <Form990ScheduleJPartIII>
        <Identifier>Travel for companions</Identifier>
        <ReturnReference>Schedule J, Part I, Line 1a</ReturnReference>
        <Explanation>OFFICERS AND MEMBERS OF THE BOARD OF TRUSTEES RECEIVE PAYMENTS MEANT TO COMPENSATE THEM FOR THE ESTIMATED AMOUNT OF TAX THEY INCURRED FOR SPOUSE TRAVEL THAT WAS INCLUDED IN THEIR TAXABLE INCOME REPORTED ON FORM 1099 OR W-2. SIMILAR PAYMENTS ARE NOT MADE TO ANY OTHERS. IN ADDITION, AS PART OF THE EXECUTIVE DIRECTOR'S EMPLOYMENT CONTRACT, THE EXECUTIVE DIRECTOR WAS REIMBURSED FOR MEMBERSHIP IN AN ATHLETIC CLUB.</Explanation>
      </Form990ScheduleJPartIII>
      <Form990ScheduleJPartIII>
        <Identifier>Tax indemnification and gross-up payments</Identifier>
        <ReturnReference>Schedule J, Part I, Line 1a</ReturnReference>
        <Explanation>SEE EXPLANATION FOR LINE 1A AS NOTED ABOVE</Explanation>
      </Form990ScheduleJPartIII>
      <Form990ScheduleJPartIII>
        <Identifier>Health or social club dues or initiation fees</Identifier>
        <ReturnReference>Schedule J, Part I, Line 1a</ReturnReference>
        <Explanation>SEE EXPLANATION FOR LINE 1A AS NOTED ABOVE</Explanation>
      </Form990ScheduleJPartIII>
      <Form990ScheduleJPartIII>
        <Identifier>Supplemental nonqualified retirement plan</Identifier>
        <ReturnReference>Schedule J, Part I, Line 4b</ReturnReference>
        <Explanation>DEFERRED COMPENSATION IN COLUMN C INCLUDES, WHERE APPLICABLE, THE 2012 INCREASE IN ACTUARIAL VALUE OF THE DEFINED BENEFIT PLAN, EMPLOYER CONTRIBUTIONS TO THE 401(K) DEFINED CONTRIBUTION PLAN, AS WELL AS AMOUNTS AWARDED BUT NOT PAID UNDER THE EXECUTIVE PARITY PLAN. THE EXECUTIVE PARITY PLAN IS A DEFERRED COMPENSATION ARRANGEMENT WHICH ALLOWS THE COMPENSATION COMMITTEE OF THE BOARD OF TRUSTEES TO SET ASIDE SPECIFIED AS COMPENSATION FOR THOSE WHO SUFFERED RESTRICTIONS IN THEIR BENEFITS BEGINNING IN 1994 AS A RESULT OF THE OMNIBUS BUDGET RECONCILIATION ACT. NONTAXABLE BENEFITS IN COLUMN D INCLUDES EMPLOYER-PAID HEALTH BENEFIT PLAN PREMIUMS AND THE VALUE OF EMPLOYER SELF-INSURED DENTAL BENEFITS. CASH AMOUNTS ANNUALLY FOR CERTAIN EXECUTIVES. THIS ARRANGEMENT IS MEANT AS COMPENSATION FOR THOSE WHO SUFFERED RESTRICTIONS IN THEIR BENEFITS BEGINNING IN 1994 AS A RESULT OF THE OMNIBUS BUDGET RECONCILIATION ACT. NONTAXABLE BENEFITS IN COLUMN D INCLUDES EMPLOYER-PAID HEALTH BENEFIT PLAN PREMIUMS AND THE VALUE OF EMPLOYER SELF-INSURED DENTAL BENEFITS. NONQUALIFIED PLANS: THE FOLLOWING INDIVIDUALS PARTICIPATED IN A NONQUALIFIED PLAN DURING 2012 AND RECEIVED CONTRIBUTIONS IN THE FOLLOWING AMOUNTS: KATHLEEN O'LOUGHLIN $35,492 (ACCRUAL) EDWARD LEONE $16,833 (ACCRUAL) $130,539 (PAYOUT) WENDY JO TOYAMA $632 (ACCRUAL) PAUL SHOLTY $54 (ACCRUAL) DANIEL MEYER $2,791 (ACCRUAL) $2,791(PAYOUT) WILLIAM CALNON $30,725 (ACCRUAL) $78,769 (PAYOUT) J. CRAIG BUSEY $797 (ACCRUAL) MARKO VUJICIC $739 (ACCRUAL) GENE WURTH $10,601 (ACCRUAL) ROBERT FAIELLA $17,936 (ACCRUAL)</Explanation>
      </Form990ScheduleJPartIII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="IRS990ScheduleO" softwareId="12000266" softwareVersion="v2012.1.0">
      <GeneralExplanation>
        <Identifier>INDEPENDENT VOTING MEMBERS</Identifier>
        <ReturnReference>FORM 990, PART VI, LINE 1B</ReturnReference>
        <Explanation>MEMBERS OF THE ADA BOARD OF TRUSTEES ARE NOT CONSIDERED INDEPENDENT BECAUSE THEY RECEIVE REIMBURSEMENT OF STATED AMOUNTS ON AN ANNUAL BASIS FOR SUCH GENERAL EXPENSES AS POSTAGE, TELEPHONE, PER DIEM EXPENSES, AND SECRETARIAL ASSISTANCE. SUBSTANTIATION OF SUCH EXPENSES IS NOT REQUIRED FOR REIMBURSEMENT. THESE AMOUNTS ARE REPORTED AS TAXABLE INCOME TO THE RECIPIENTS. IN ADDITION TO THE NUMBER OF VOTING MEMBERS REPORTED ON LINE 1A, THE ADA'S PRESIDENT VOTES ON AN ISSUE ONLY IF THE BOARD MEMBERS' VOTE RESULTS IN A TIE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Classes of members or stockholders</Identifier>
        <ReturnReference>Form 990, Part VI, Section A, Line 6</ReturnReference>
        <Explanation>ALL ADA MEMBERS HAVE THE RIGHT TO VOTE AND ELECT REPRESENTATIVES TO THE ADA HOUSE OF DELEGATES ("HOD") THROUGH THEIR LOCAL AND/OR STATE DENTAL ASSOCIATION IN A NATIONAL TRIPARTITE GOVERNANCE STRUCTURE. THE UNITED STATES AND ITS TERRITORIES ARE DIVIDIED INTO 17 DISTRICTS. EACH DISTRICT ELECTS A TRUSTEE TO THE BOARD WHO SERVES A 4 YEAR TERM. THE ADA HOD IS THE PRIMARY LEGISLATIVE BODY OF THE ADA WHICH MEETS ANNUALLY AND ELECTS THE OFFICERS OF THE BOARD OF TRUSTEES.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Members or stockholders electing members of governing body</Identifier>
        <ReturnReference>Form 990, Part VI, Section A, Line 7a</ReturnReference>
        <Explanation>THE NATURE OF THE VOTING RIGHTS OF MEMBERS IS DESCRIBED ABOVE FOR PART VI, LINE 6. ELECTIONS ARE HELD ON AN ANNUAL BASIS FOR EACH LEVEL OF GOVERNANCE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Decisions requiring approval by members or stockholders</Identifier>
        <ReturnReference>Form 990, Part VI, Section A, Line 7b</ReturnReference>
        <Explanation>THE "HOUSE OF DELEGATES" IS SEPARATE FROM THE GOVERNING BOARD OF DIRECTORS AND MUST APPROVE BOTH THE BUDGET AND ANY CHANGES TO THE ORGANIZATION'S BYLAWS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Review of form 990 by governing body</Identifier>
        <ReturnReference>Form 990, Part VI, Section B, Line 11b</ReturnReference>
        <Explanation>THE FORM 990 WAS REVIEWED BY MANAGEMENT PRIOR TO FILING. FINANCIAL INFORMATION WAS COMPARED TO THE ORGANIZATION'S BOOKS AND RECORDS. RESPONSES TO QUESTIONS AND ADDITIONAL INFORMATION WAS REVIEWED FOR APPROPRIATENESS. ADDITIONALLY, THE FORM 990 WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF TRUSTEES AS WELL AS ALL MEMBERS OF THE BOARD OF TRUSTEES PRIOR TO FILING.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Conflict of interest policy</Identifier>
        <ReturnReference>Form 990, Part VI, Section B, Line 12c</ReturnReference>
        <Explanation>THERE IS AN ANNUAL REVIEW OF THE CONFLICT OF INTEREST POLICY. BOARD MEMBERS AND EMPLOYEES AT THE DIRECTOR LEVEL AND ABOVE ARE REQUIRED TO SIGN THE CONFLICT OF INTEREST DISCLOSURE FORM EACH YEAR. IN-HOUSE LEGAL COUNSEL COLLECTS AND REVIEWS RESPONSES AND DETERMINE NECESSARY ACTION IF ANY. INDIVIDUALS WHO HAVE A DISCLOSED CONFLICT RECUSE THEMSELVES FROM DISCUSSION, AND DO NOT VOTE IF THERE IS A DIRECT CONFLICT.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Process used to establish compensation of top management official</Identifier>
        <ReturnReference>Form 990, Part VI, Section B, Line 15a</ReturnReference>
        <Explanation>THE COMPENSATION COMMITTEE OF THE BOARD OF TRUSTEES DETERMINES AND REVIEWS THE COMPENSATION OF THE EXECUTIVE DIRECTOR, OFFICERS AND MEMBERS OF THE BOARD OF TRUSTEES. THE EXECUTIVE DIRECTOR DETERMINES AND REVIEWS THE COMPENSATION OF KEY EMPLOYEES. EMPLOYEE'S SALARIES ARE MADE AVAILABLE TO THE BOARD OF TRUSTEES FOR EXAMINATION. THE HUMAN RESOURCES DEPARTMENT REVIEWS COMPARABILITY DATA ON ANNUAL SALARY INCREASES AND MONITORS A COMPREHENSIVE COMPENSATION PROGRAM.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Process used to establish compensation of other officers/key employees</Identifier>
        <ReturnReference>Form 990, Part VI, Section B, Line 15b</ReturnReference>
        <Explanation>SEE NOTE FOR PART VI, LINE 15A</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Governing documents, conflict of interest policy and financial statements available to the public</Identifier>
        <ReturnReference>Form 990, Part VI, Section C, Line 19</ReturnReference>
        <Explanation>THE AMERICAN DENTAL ASSOCIATION DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY OR FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Other changes in net assets or fund balances</Identifier>
        <ReturnReference>Form 990 , Part XI, Line 9</ReturnReference>
        <Explanation>UNREALIZED GAIN ON INVESTMENTS - 7724858; DEFERRED COMPENSATION DEPRECIATION - 548415; EQUITY EARNINGS IN SUBSIDIARY - -145608; RELATED CHANGES OTHER THAN NET PERIODIC COSTS - -6252770;</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="IRS990ScheduleR" softwareId="12000266" softwareVersion="v2012.1.0">
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>ADA FOUNDATION</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>211 E CHICAGO AVE</AddressLine1>
          <City>CHICAGO</City>
          <State>IL</State>
          <ZIPCode>60611</ZIPCode>
        </AddressUS>
        <PrimaryActivities>GRANT MAKING</PrimaryActivities>
        <LegalDomicileState>IL</LegalDomicileState>
        <ExemptCodeSection>501(C)(3)</ExemptCodeSection>
        <PublicCharityStatus>9</PublicCharityStatus>
        <DirectControllingEntityName>
          <BusinessNameLine1>NA</BusinessNameLine1>
        </DirectControllingEntityName>
        <ControlledOrg>false</ControlledOrg>
      </Form990ScheduleRPartII>
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>ADPAC EDUCATION FUND</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>1111 14TH ST NW</AddressLine1>
          <City>WASHINGTON</City>
          <State>DC</State>
          <ZIPCode>20005</ZIPCode>
        </AddressUS>
        <PrimaryActivities>SEG. FUND</PrimaryActivities>
        <LegalDomicileState>DC</LegalDomicileState>
        <ExemptCodeSection>527</ExemptCodeSection>
        <PublicCharityStatus>N/A</PublicCharityStatus>
        <DirectControllingEntityName>
          <BusinessNameLine1>NA</BusinessNameLine1>
        </DirectControllingEntityName>
        <ControlledOrg>false</ControlledOrg>
      </Form990ScheduleRPartII>
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        <NameOfRelatedOrg>
          <BusinessNameLine1>ADA BUSINESS ENTERPRISES INC</BusinessNameLine1>
        </NameOfRelatedOrg>
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          <AddressLine1>211 E CHICAGO AVE</AddressLine1>
          <City>CHICAGO</City>
          <State>IL</State>
          <ZIPCode>606112637</ZIPCode>
        </AddressUS>
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        <LegalDomicileState>IL</LegalDomicileState>
        <DirectControllingEntityName>
          <BusinessNameLine1>NA</BusinessNameLine1>
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      <Form990ScheduleRPartIV>
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          <BusinessNameLine1>AMERICAN DENTAL ASSOCIATION POLITICAL ACTION COMMITTEE</BusinessNameLine1>
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          <AddressLine1>1111 14TH STREET NW SUITE 1100</AddressLine1>
          <City>WASHINGTON</City>
          <State>DC</State>
          <ZIPCode>20005</ZIPCode>
        </AddressUS>
        <PrimaryActivity>ENCOURAGE PARTICIPATION IN GOVERNMENT AFFAIRS</PrimaryActivity>
        <LegalDomicileState>DC</LegalDomicileState>
        <DirectControllingEntityName>
          <BusinessNameLine1>NA</BusinessNameLine1>
        </DirectControllingEntityName>
        <TypeOfEntity>C CORPORATION</TypeOfEntity>
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      <GiftGrantOrCapContrToOtherOrg>true</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>true</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>false</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>false</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>false</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>false</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>false</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>false</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>false</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>true</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>true</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>true</SharingOfFacilities>
      <SharingOfPaidEmployees>true</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>true</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>true</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>true</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>false</OtherTransferFromOtherOrg>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>ADA BUSINESS ENTERPRISES INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>A</TransactionType>
        <AmountInvolved>99336</AmountInvolved>
        <MethodOfAmtDetermination>BOOK</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>ADA BUSINESS ENTERPRISES INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>P</TransactionType>
        <AmountInvolved>274089</AmountInvolved>
        <MethodOfAmtDetermination>BOOK</MethodOfAmtDetermination>
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