2013-09-05T14:38:42-05:00 2012-12-31 410746749 CLIFTONLARSONALLEN LLP 4250 N FAIRFAX DRIVE SUITE 1020 ARLINGTON VA 22203 990 2012-01-01 273267081 COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY COMM 3477770322 1615 L ST NW NO 1100 WASHINGTON DC 20036 LOU MASTRIA 3477770322 2013-08-30 1 JASON SPESSARD P01583299 5712279500 2012 2016-02-24 21:20:13Z DIGITAL ADVERTISING ALLIANCE LOU MASTRIA 1615 L ST NW NO 1100 WASHINGTON DC 20036 2382223 0 X WWW.ABOUTADS.INFO X 2010 DC THE COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY PROMOTES DIGITAL ADVERTISING STANDARDS DESIGNED TO PROVIDE CONSUMERS WITH ENHANCED TRANSPARENCY AND CONTROL OVER THE COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA. 6 6 0 0 0 0 0 0 696118 1388798 0 0 597500 993425 1293618 2382223 0 0 0 0 191157 0 0 0 0 579038 2375513 770195 2375513 523423 6710 645777 652487 0 0 645777 652487 X THE COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY PROMOTES DIGITAL ADVERTISING STANDARDS DESIGNED TO PROVIDE CONSUMERS WITH ENHANCED TRANSPARENCY AND CONTROL OVER THE COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA. 0 0 PROMOTE COMPLIANCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH INCREASED TRANSPARENCY:OUR PRINCIPLES REQUIRE COMPANIES TO PROVIDE CLEAR AND EASILY ACCESSIBLE DISCLOSURES TO CONSUMERS ABOUT DATA COLLECTION AND USE PRACTICES ASSOCIATED WITH DIGITAL ADVERTISING. DAA ALLOWS LICENSED ENTITIES TO USE THE ADVERTISING OPTION ICON WITHIN OR NEAR ONLINE ADVERTISEMENTS OR ON WEB PAGES WHERE INTEREST BASED ADVERTISING IS OCCURRING. PROMOTE COMPLIANCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH ENHANCED CONSUMER CONTROL:THE PRINCIPLES REQUIRES ENTITIES TO PROVIDE CONSUMERS WITH CONTROL OVER THE COLLECTION AND USE OF WEB VIEWING AND OTHER SIMILAR DATA. TO ENCOURAGE THIS TYPE OF CONSUMER CHOICE, THE CORPORATION CREATED THE ABOUT ADS CONSUMER OPT-OUT PAGE, WHERE CONSUMERS CAN EASILY OPT-OUT OF SOME OR ALL OF THE INTEREST-BASED ADS THEY RECEIVE FROM PARTICIPATING ENTITIES, IF THEY SO CHOOSE. CONDUCT EDUCATION OUTREACH TO CONSUMERS AND BUSINESSES:THE DAA DEVELOPS BROAD COMMUNICATIONS THAT EDUCATE CONSUMERS AND BUSINESSES ABOUT ONLINE BEHAVIORAL ADVERTISING AND THE PRINCIPLES. APPROVED PROVIDERS: THE DAA HAS CONTRACTS WITH TWO OUTSIDE COMPANIES TO ALLOW THEM TO HELP IMPLEMENT THE PRINCIPLES FOR COMPANIES THAT ASK FOR ASSISTANCE. 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 7 0 1 0 0 0 0 0 0 0 X 6 6 0 0 0 0 1 1 1 1 1 0 0 1 0 0 0 0 0 0 X LOU MASTRIA CO DIRECT MARKETING ASSOCIATION 3477770322 1120 AVENUE OF THE AMERICAS 13TH FL NEW YORK NY 10036 X DAN JAFFE 5.00 X 0 0 0 DICK O'BRIEN 5.00 X 0 0 0 LINDA WOOLLEY 5.00 X 0 0 0 MIKE ZANEIS 5.00 X 0 0 0 MARC GROMAN 5.00 X 0 0 0 CLARK RECTOR 5.00 X 0 0 0 PETER KOSMALA 50.00 X 0 0 0 LOU MASTRIA 50.00 X 0 0 0 0 0 0 0 0 0 0 VENABLE LLP 575 7TH ST NW WASHINGTON DC 20004 LEGAL SERVICES 831219 COUNCIL OF BETTER BUSINESS BUREAU INC 3033 WILSON BLVD SUITE 600 ARLINGTON VA 22201 SUPPORT SERVICES 404000 DIRECT MARKETING ASSOCIATION 1120 AVENUE OF THE AMERICAS NEW YORK NY 100366700 SUPPORT SERVICES 150000 INTERACTIVE ADVERTISING BUREAU - TECH 116 EAST 27TH STREET 7TH FLOOR NEW YORK NY 10016 TECHNOLOGY RESOURCE 112500 4 CONSUMER OPT-OUT PAGE 900099 627965 627965 APPROVED PROVIDER 900099 533333 533333 PRINCIPLES COMMITTEE 900099 227500 227500 1388798 993425 993425 2382223 1388798 0 993425 X 271684 831219 4354 785025 302922 1970 111377 27220 33676 5432 BANK SERVICE CHARGES 634 2375513 645777 427487 225000 645777 652487 0 0 X 645777 652487 645777 652487 645777 652487 6710 0 X 0 0 0 1 1 0 X 1 1 X X 0 0 0 PART I, LINE 1A DIRECTOR OF OPERATIONS WAS PROVIDED AN ALLOWANCE FOR RELOCATION. FORM 990, PART VI, SECTION A, LINE 6 THERE ARE TWO TYPES OF PARTICIPANTS IN THE DAA: ADVERTISING AND MARKETING TRADE ASSOCIATIONS AND OTHER ENTITIES (COMPANIES, ASSOCIATIONS, ETC.) THAT ARE INVOLVED IN OR SUPPORT DIGITAL ADVERTISING. THE FIRST GROUP, THE ASSOCIATIONS, ARE THE MEMBERS OF THE DAA. EACH OF THESE TRADE ASSOCIATIONS ELECTS A BOARD MEMBER AND PROVIDES SERVICES AND SUPPORT TO THE DAA. THE SECOND GROUP, THE OTHER ENTITIES, ARE DIGITAL ADVERTISING COMPANIES THAT SUPPORT THE PROGRAM FINANCIALLY THROUGH THE DAA CERTIFICATION ACTIVITIES AND THE PAYMENT FOR THE USE OF DAA'S INTELLECTUAL PROPERTY, PARTICIPATION IN DISCUSSIONS REGARDING THE EXPANSION OF THE DAA'S SELF-REGULATORY CERTIFICATION PROGRAM, OR FOR THE ABILITY OT CERTIFY THAT OTHER COMPANIES ARE COMPLYING WITH THE DIGITAL ADVERTISING INDUSTRY'S CODE OF CONDUCT. WHILE THESE ENTITIES ARE CONSIDERED MEMBERS OF THE ASSOCIATION FOR ITS GOVERNANCE PURPOSES, THE FINANCIAL AND OTHER SUPPORT PROVIDED THROUGH PARTICIPATION IN DAA'S CERTIFICATION PROCESSES CONSTITUTES "MEMBERSHIP SUPPORT." SEE E.G. PLR XXX-XX-XXXX. FORM 990, PART VI, SECTION A, LINE 7A THE ADVERTISING AND MARKETING ASSOCIATIONS THAT ARE MEMBERS OF THE DAA EACH ELECT AN INDIVIDUAL TO THE BOARD OF THE DAA. FORM 990, PART VI, SECTION A, LINE 7B THE ADVERTISING AND MARKETING ASSOCIATIONS THAT ARE MEMBERS HAVE THE RIGHT TO APPROVE AMENDMENTS TO THE ORGANIZATION'S ARTICLES OF INCORPORATION AS WELL AS APPROVE OF ANY DECISIONS TO DISSOLVE, MERGE, OR CONSOLIDATE. FORM 990, PART VI, SECTION B, LINE 11 THE DAA'S FORM 990 WAS REVIEWED BY ITS BOARD OF DIRECTORS, ITS MANAGING DIRECTOR, AND ITS GENERAL COUNSEL. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION DOES NOT MAKE ITS GOVERNING DOCUMENTS NOR FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC. OTHER FEES FORM 990, PART IX, LINE 11G COUNCIL OF BETTER BUSINESS BUREA: TOTAL EXPENSES 404,000. DIRECT MARKETING ASSOCIATION: TOTAL EXPENSES 150,000. INTERACTIVE ADVERTISING BUREAU: TOTAL EXPENSES 112,500. NETWORK ADVERTISING INITIATIVE: TOTAL EXPENSES 64,650. CHUCK CORRAN CONSULTING : TOTAL EXPENSES 52,139. OTHER PROFESSIONAL FEES: TOTAL EXPENSES 1,736. MANAGEMENT AGREEMENT FORM 990, PART IX, LINE 11A DAA PROVIDES A FEE TO THE DIRECT MARKETING ASSOCIATION FOR USE OF EMPLOYEES.