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        <Description>Credit Card Discount an</Description>
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      <FollowSFAS117>X</FollowSFAS117>
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      <TemporarilyRestrictedNetAssets>
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        <EOY>0</EOY>
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        <EOY>1206445</EOY>
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      <TotalLiabNetAssetsFundBalances>
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        <EOY>3841004</EOY>
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      <ReconcilationRevenueExpenses>-746299</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>0</ReconcilationOtherChanges>
      <InfoInScheduleOPartXII>X</InfoInScheduleOPartXII>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>0</AccountantCompileOrReview>
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      <AuditCommittee>1</AuditCommittee>
      <FinancialStatementConsolidated>X</FinancialStatementConsolidated>
      <FederalGrantAuditRequired>0</FederalGrantAuditRequired>
    </IRS990>
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        <ContributorNameBusiness>
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          <AddressLine2>RESTRICTED</AddressLine2>
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          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
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        <AggregateContributions>RESTRICTED</AggregateContributions>
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      <NonDedLobbyPoliticalCurrent>3102298</NonDedLobbyPoliticalCurrent>
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        <Depreciation>15952</Depreciation>
        <BookValue>49676</BookValue>
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        <Depreciation>171463</Depreciation>
        <BookValue>46340</BookValue>
      </OtherLandBuildings>
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      <Form990ScheduleDPartXIV>
        <Identifier>Description of Uncertain Tax Positions Under FIN 48:</Identifier>
        <ReturnReference>Part X:</ReturnReference>
        <Explanation>The organization does not have any uncertain tax positions under FIN 48.</Explanation>
      </Form990ScheduleDPartXIV>
    </IRS990ScheduleD>
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        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
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        <NamePerson>Keith Kelly</NamePerson>
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      <Form990ScheduleJPartII>
        <NamePerson>Kevin Whitehead</NamePerson>
        <BaseCompensationFilingOrg>136805</BaseCompensationFilingOrg>
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        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
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    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <ReturnReference>Form 990, Part VI, Section A, line 6</ReturnReference>
        <Explanation>This is a membership organization who is interested in creating a healthier regulatory environment for independent broker-dealers and their affiliated independent financial advisors through aggressive and effective advocacy, education and public awareness.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>Form 990, Part VI, Section B, line 11</ReturnReference>
        <Explanation>The organization sends a draft copy of the form 990 to the board members to review via e-mail.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>Form 990, Part VI, Section B, line 12c</ReturnReference>
        <Explanation>The Board of Directors meets each January and discusses any potential conflict of interest and then completes a form.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>Form 990, Part VI, Section B, line 15</ReturnReference>
        <Explanation>The policy for determining compensation for the CEO is reviewed and approved by the board of directors or compensation committee, use of data as to comparable compensation for similarly qualified persons in functionally comparable positions at similarly situated organizations, and contemporaneous documentation and recordkeeping with respect to the deliberations and decisions regarding the compensation arrangement.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>Form 990, Part VI, Section C, line 19</ReturnReference>
        <Explanation>The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>Form 990, Part XII, Line 2C</ReturnReference>
        <Explanation>The organization did not change its oversight process or selection process during the year.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>Part XII, Line 2d</ReturnReference>
        <Explanation>The consolidated financial statements include the accounts of the Financial Services Institute, Inc. and the Financial Services Inc. Political Action Committee ("the PAC"). The PAC is a non-profit, unincorporated association which is controlled by the Institute. The PAC has a reporting requirement under the Federal Election Campaign Act. Therefore, PAC activity is not reported and included on Form 990 for Financial Services, Institute, Inc.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>Form 990 Part I Line 5</ReturnReference>
        <Explanation>Financial Services Institute, Inc., (FSI) leases their employees from Adam Keegan, Inc. FSI controls the details of work performance therefore employees are common law employees of FSI. The number of W-2's issued per W-3 reflects the number of common law employees of FSI. This number is included in the W-3 reported under Adam Keegan, Inc.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>Financial Servics Institute PAC</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>900 Circle 75 Suite 860</AddressLine1>
          <City>Atlanta</City>
          <State>GA</State>
          <ZIPCode>30339</ZIPCode>
        </AddressUS>
        <PrimaryActivities>Campaign support</PrimaryActivities>
        <LegalDomicileState>GA</LegalDomicileState>
        <ExemptCodeSection>527</ExemptCodeSection>
        <ControlledOrg>0</ControlledOrg>
      </Form990ScheduleRPartII>
      <ReceiptOfIntAnnRentsRoyalties>0</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>0</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>0</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>0</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>0</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>0</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>0</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>0</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>0</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>0</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>0</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>0</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>1</SharingOfFacilities>
      <SharingOfPaidEmployees>1</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>0</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>0</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>0</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>0</OtherTransferFromOtherOrg>
    </IRS990ScheduleR>
  </ReturnData>
</Return>