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        <ReportableCompFromOrganization>268936</ReportableCompFromOrganization>
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        <OtherCompensation>42585</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>PETER MACGILLIVRAY</NamePerson>
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        <ReportableCompFromOrganization>222884</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>15235</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>JOHN WARANIAK</NamePerson>
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        <ReportableCompFromOrganization>195687</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>36984</OtherCompensation>
      </Form990PartVIISectionA>
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        <NamePerson>Steve McDonald</NamePerson>
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        <ReportableCompFromOrganization>186548</ReportableCompFromOrganization>
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        <OtherCompensation>18632</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>ALISE MILLER</NamePerson>
        <Title>VP IT</Title>
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        <ReportableCompFromOrganization>183941</ReportableCompFromOrganization>
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        <OtherCompensation>19605</OtherCompensation>
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            <State>NV</State>
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        <DescriptionOfServices>Show Management</DescriptionOfServices>
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            <City>PARK CITY</City>
            <State>UT</State>
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        </AddressOfContractor>
        <DescriptionOfServices>Consultancy Services</DescriptionOfServices>
        <Compensation>300777</Compensation>
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      <ContractorCompensation>
        <NameOfContractor>
          <NamePerson>GRANT THORNTON LLP</NamePerson>
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          <AddressUS>
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        </AddressOfContractor>
        <DescriptionOfServices>CPA</DescriptionOfServices>
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      <ContractorCompensation>
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          <NamePerson>COMPUTER CORNER OF LA MIRADA</NamePerson>
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          <AddressUS>
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            <State>CA</State>
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        <DescriptionOfServices>IT Support Services</DescriptionOfServices>
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      <ProgramServiceRevenue>
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      <ProgramServiceRevenue>
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      </RoyaltiesRevenue>
      <GrossRents>
        <Real>345991</Real>
      </GrossRents>
      <LessRentalExpenses>
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      <RentalIncomeOrLoss>
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      <OtherRevenueMisc>
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      <OtherRevenueMisc>
        <Description>CORPORATE INCOME</Description>
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      <TotalRevenue>
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      </GrantsToDomesticOrgs>
      <GrantsToDomesticIndividuals>
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      </GrantsToDomesticIndividuals>
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      </ForeignGrants>
      <BenefitsToMembers>
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      <CompCurrentOfficersDirectors>
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      </CompCurrentOfficersDirectors>
      <CompDisqualPersons>
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      </CompDisqualPersons>
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        <Total>6211646</Total>
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        <Total>408245</Total>
      </PensionPlanContributions>
      <OtherEmployeeBenefits>
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      <PayrollTaxes>
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      </PayrollTaxes>
      <FeesForServicesManagement>
        <Total>0</Total>
      </FeesForServicesManagement>
      <FeesForServicesLegal>
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      </FeesForServicesLegal>
      <FeesForServicesAccounting>
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      </FeesForServicesAccounting>
      <FeesForServicesLobbying>
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      </FeesForServicesLobbying>
      <FeesForServicesProfFundraising>
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      </FeesForServicesProfFundraising>
      <FeesForServicesInvstMgmntFees>
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      <FeesForServicesOther>
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      </FeesForServicesOther>
      <Advertising>
        <Total>191281</Total>
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      <OfficeExpenses>
        <Total>483198</Total>
      </OfficeExpenses>
      <InformationTechnology>
        <Total>223227</Total>
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      <Royalties>
        <Total>0</Total>
      </Royalties>
      <Occupancy>
        <Total>283553</Total>
      </Occupancy>
      <Travel>
        <Total>513993</Total>
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      <TravelEntrtnmntPublicOfficials>
        <Total>0</Total>
      </TravelEntrtnmntPublicOfficials>
      <ConferencesMeetings>
        <Total>1313038</Total>
      </ConferencesMeetings>
      <Interest>
        <Total>0</Total>
      </Interest>
      <PaymentsToAffiliates>
        <Total>140483</Total>
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        <Total>1105451</Total>
      </DepreciationDepletion>
      <Insurance>
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      </Insurance>
      <OtherExpenses>
        <Description>TRADE SHOWS EXPENSE</Description>
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      </OtherExpenses>
      <OtherExpenses>
        <Description>DATA POOL</Description>
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      </OtherExpenses>
      <OtherExpenses>
        <Description>MEMBERSHIP ACTIVITIES</Description>
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      </OtherExpenses>
      <OtherExpenses>
        <Description>MAINTENANCE</Description>
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      <AllOtherExpenses>
        <Total>1289372</Total>
      </AllOtherExpenses>
      <TotalFunctionalExpenses>
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      <CashNonInterestBearing>
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      <UnsecuredNotesLoansPayable>
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      <TotalLiabilities>
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      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
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      <FSAudited>true</FSAudited>
      <AuditCommittee>true</AuditCommittee>
      <FinancialStatementConsolidated>X</FinancialStatementConsolidated>
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    </IRS990>
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      <AmtExpendedFor527Activities>0</AmtExpendedFor527Activities>
      <AmtOfInternalFundsContributed>0</AmtOfInternalFundsContributed>
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          <BusinessNameLine1>SEMA CA POLITCAL</BusinessNameLine1>
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        </NameOf527Organization>
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          <City>Diamond Bar</City>
          <State>CA</State>
          <ZIPCode>91765</ZIPCode>
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      <TotalDirectLobbying />
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      <TotalExemptPurposeExpenditures />
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      <GrassrootsNontaxableAmount />
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        <Identifier>POLITICAL CAMPAIGN ACTIVITIES</Identifier>
        <ReturnReference>PART 1-A, LINE 1</ReturnReference>
        <Explanation>SPECIALTY EQUIPMENT MARKET ASSOCIATION FEDERAL POLITICAL ACTION COMMITTEE The D.C. office lobbies in all 50 states, U.S. Congress and with administrative regulatory agencies. Lobbying activity includes writing letters, engaging grass-roots participating coalitions, and face-to-face meetings with legislators and regulators. The committee may contribute to campaign funds to support individual candidates who are supportive of the specialty automotive aftermarket industry. SPECIALTY EQUIPMENT MARKET ASSOCIATION CALIFORNIA POLITICAL ACTION COMMITTEE The D.C. office monitors legislation at both the federal and state levels. The committee may contribute to campaign funds to support individual candidates who are supportive of the specialty automotive aftermarket industry.</Explanation>
      </Form990ScheduleCPartIV>
    </IRS990ScheduleC>
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      <HeldWorksOfArtAmts />
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        <BookValue>1647035</BookValue>
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        <OtherCostOrOtherBasis>5752464</OtherCostOrOtherBasis>
        <Depreciation>2306227</Depreciation>
        <BookValue>3446237</BookValue>
      </Buildings>
      <LeaseholdImprovements />
      <Equipment>
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        <OtherCostOrOtherBasis>2301365</OtherCostOrOtherBasis>
        <Depreciation>2020499</Depreciation>
        <BookValue>280866</BookValue>
      </Equipment>
      <OtherLandBuildings>
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        <OtherCostOrOtherBasis>2432872</OtherCostOrOtherBasis>
        <Depreciation>2119325</Depreciation>
        <BookValue>313547</BookValue>
      </OtherLandBuildings>
      <TotalOfBookValueLandBuildings>5687685</TotalOfBookValueLandBuildings>
      <FederalIncomeTaxLiability>0</FederalIncomeTaxLiability>
      <OtherLiabilities>
        <Description>ACCRUED EXPENSES</Description>
        <Amount>1528159</Amount>
      </OtherLiabilities>
      <OtherLiabilities>
        <Description>ACCRUED COMPENSATION EXPENSE</Description>
        <Amount>621803</Amount>
      </OtherLiabilities>
      <OtherLiabilities>
        <Description>LIABILITY FOR INTEREST SWAP</Description>
        <Amount>165571</Amount>
      </OtherLiabilities>
      <OtherLiabilities>
        <Description>SALES TAX PAYABLE</Description>
        <Amount>744</Amount>
      </OtherLiabilities>
      <OtherLiabilities>
        <Description>DUE TO RELATED PARTY</Description>
        <Amount>82766</Amount>
      </OtherLiabilities>
      <TotalOfAmounts>2399043</TotalOfAmounts>
      <Form990ScheduleDPartXIV>
        <Identifier>FIN 48 FOOTNOTE</Identifier>
        <ReturnReference>PART X, LINE 2</ReturnReference>
        <Explanation>Effective July 1, 2009, the Association adopted the provisions of ASC Topic 740, Income Taxes, as it relates to accounting for uncertainties in income taxes. This guidance prescribes a recognition threshold and a measurement attribute for the financial statement recognition and measurement of tax positions taken or expected to be taken in a tax return. It also provides guidance on de-recognition, classification, interest and penalties, disclosures and transition on uncertain tax positions. For these tax benefits to be recognized, a tax position must be more-likely-than-not to be sustained upon the examination by taxing authorities. Differences between the amounts reported as a result of adoption were accounted for as a cumulative effect adjustment recorded to net assets as of July 1, 2009. The open tax years are generally the three prior tax years ended June 30, 2009 through June 30, 2011 plus the current tax year ended June 30, 2012 for the federal and the prior four tax years ended June 30, 2008 through June 30, 2011 plus the current tax year ended June 30, 2012 for the California tax jurisdictions. There were no uncertain tax positions identified as of June 30, 2011 or June 30, 2012 and no change is anticipated in the 12 months following June 30, 2012.</Explanation>
      </Form990ScheduleDPartXIV>
    </IRS990ScheduleD>
    <IRS990ScheduleF documentId="IRS990ScheduleF">
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        <Region>Middle East and North Africa</Region>
        <NumberOfOffices>0</NumberOfOffices>
        <NumberOfEmployees>0</NumberOfEmployees>
        <TypeOfActivitiesConducted>Program Services</TypeOfActivitiesConducted>
        <SpecificServicesProvided>trade shows</SpecificServicesProvided>
        <TotalExpenditures>153991</TotalExpenditures>
      </AcctsActvsOutUSTable>
      <AcctsActvsOutUSTable>
        <Region>East Asia and the Pacific</Region>
        <NumberOfOffices>0</NumberOfOffices>
        <NumberOfEmployees>3</NumberOfEmployees>
        <TypeOfActivitiesConducted>Program Services</TypeOfActivitiesConducted>
        <SpecificServicesProvided>trade shows</SpecificServicesProvided>
        <TotalExpenditures>134119</TotalExpenditures>
      </AcctsActvsOutUSTable>
      <AcctsActvsOutUSTable>
        <Region>North America</Region>
        <NumberOfOffices>0</NumberOfOffices>
        <NumberOfEmployees>0</NumberOfEmployees>
        <TypeOfActivitiesConducted>Program Services</TypeOfActivitiesConducted>
        <SpecificServicesProvided>trade shows</SpecificServicesProvided>
        <TotalExpenditures>11642</TotalExpenditures>
      </AcctsActvsOutUSTable>
      <AcctsActvsOutUSTable>
        <Region>South America</Region>
        <NumberOfOffices>0</NumberOfOffices>
        <NumberOfEmployees>0</NumberOfEmployees>
        <TypeOfActivitiesConducted>Program Services</TypeOfActivitiesConducted>
        <SpecificServicesProvided>trade shows</SpecificServicesProvided>
        <TotalExpenditures>4125</TotalExpenditures>
      </AcctsActvsOutUSTable>
      <AcctsActvsOutUSTable>
        <Region>Europe (Including Iceland and Greenland)</Region>
        <NumberOfOffices>0</NumberOfOffices>
        <NumberOfEmployees>1</NumberOfEmployees>
        <TypeOfActivitiesConducted>Program Services</TypeOfActivitiesConducted>
        <SpecificServicesProvided>trade shows</SpecificServicesProvided>
        <TotalExpenditures>33284</TotalExpenditures>
      </AcctsActvsOutUSTable>
      <AcctsActvsOutUSTable>
        <Region>Europe (Including Iceland and Greenland)</Region>
        <NumberOfOffices>0</NumberOfOffices>
        <NumberOfEmployees>0</NumberOfEmployees>
        <TypeOfActivitiesConducted>Investments</TypeOfActivitiesConducted>
        <TotalExpenditures>2068000</TotalExpenditures>
      </AcctsActvsOutUSTable>
      <SubtotalNumberOfOffices>0</SubtotalNumberOfOffices>
      <SubtotalNumberOfEmployees>4</SubtotalNumberOfEmployees>
      <TotalNumberOfOffices>0</TotalNumberOfOffices>
      <TotalNumberOfEmployees>4</TotalNumberOfEmployees>
      <SubtotalAmountSpent>2405161</SubtotalAmountSpent>
      <TotalAmountSpent>2405161</TotalAmountSpent>
      <TransferToForeignCorp>false</TransferToForeignCorp>
      <InterestInForeignTrust>false</InterestInForeignTrust>
      <OwnForeignCorp>false</OwnForeignCorp>
      <PassiveForeignInvestCo>false</PassiveForeignInvestCo>
      <ForeignPartnership>false</ForeignPartnership>
      <BoycottCountries>true</BoycottCountries>
    </IRS990ScheduleF>
    <IRS990ScheduleI documentId="IRS990ScheduleI">
      <RecordsMaintained>true</RecordsMaintained>
      <NoGrantMoreThan5000>X</NoGrantMoreThan5000>
      <Form990ScheduleIPartIV>
        <Identifier>Schedule I, Part I, Line 1</Identifier>
        <Explanation>SEMA provides grants to US companies who attend their trade shows in a foreign country. The money is used to reimburse them for trade show fees.</Explanation>
      </Form990ScheduleIPartIV>
    </IRS990ScheduleI>
    <IRS990ScheduleJ documentId="IRS990ScheduleJ">
      <TravelForCompanions>X</TravelForCompanions>
      <DiscretionarySpendingAccount>X</DiscretionarySpendingAccount>
      <WrittenPolicyReTAndEExpenses>true</WrittenPolicyReTAndEExpenses>
      <SubstantiationRequired>true</SubstantiationRequired>
      <CompensationCommittee>X</CompensationCommittee>
      <IndependentConsultant>X</IndependentConsultant>
      <WrittenEmploymentContract>X</WrittenEmploymentContract>
      <CompensationSurvey>X</CompensationSurvey>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>false</SeverancePayment>
      <SupplementalNonqualRetirePlan>true</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>false</EquityBasedCompArrangement>
      <Form990ScheduleJPartII>
        <NamePerson>CHRISTOPHER J KERSTING</NamePerson>
        <BaseCompensationFilingOrg>362530</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>105299</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>35652</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>20976</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>27029</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>551486</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>WILLIAM MILLER</NamePerson>
        <BaseCompensationFilingOrg>241272</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>4285</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>23379</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>18026</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>27609</NontaxableBenefitsFilingOrg>
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        <TotalCompensationFilingOrg>314571</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>PETER MACGILLIVRAY</NamePerson>
        <BaseCompensationFilingOrg>193403</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>22596</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
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        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>15203</DeferredCompFilingOrg>
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        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>JOHN WARANIAK</NamePerson>
        <BaseCompensationFilingOrg>162290</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>26117</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>7280</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>12425</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>24559</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>232671</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>LINDA CZARKOWSKI</NamePerson>
        <BaseCompensationFilingOrg>159610</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>26579</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>7269</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>12414</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>23151</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>229023</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Steve McDonald</NamePerson>
        <BaseCompensationFilingOrg>155833</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>23786</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>6929</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>10754</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>7878</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>205180</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>ALISE MILLER</NamePerson>
        <BaseCompensationFilingOrg>152523</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>24603</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>6815</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>9075</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>10530</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>203546</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartIII>
        <Identifier>TRAVEL FOR COMPANIONS</Identifier>
        <ReturnReference>PART I, LINE 1A</ReturnReference>
        <Explanation>WHEN ACCOMPANIED BY HIS SPOUSE THE PRESIDENT/CEO WILL BE REIMBURSED FOR REASONABLE AND NECESSARY BUSINESS EXPENSES INCURRED. Discretionary Spending Account Part I, Line IA The following individuals received AN auto allowance which is reported as taxable income on their w-2. Christopher J. Kersting - $10,200 Linda Czarkowski - $6,600 William Miller - $6,600 Perter MacGillivary $6,600 John Waraniak - $6,600 Steve McDonald - $6,600 Alise Miller - $6,600 SUPPLEMENTAL NONQUALIFIED RETIREMENT PLAN PART I, LINE 4B CHRISTOPHER J. KERSTING - $3,500</Explanation>
      </Form990ScheduleJPartIII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="IRS990ScheduleO">
      <GeneralExplanation>
        <Identifier>ORGANIZATION'S MISSION AND PROGRAM SERVICE ACCOMPLISHMENTS</Identifier>
        <ReturnReference>FORM 990, PART III, PROGRAM SERVICES, LINES 1 AND 4</ReturnReference>
        <Explanation>FOR OVER 50 YEARS, THE SPECIALTY EQUIPMENT MARKET ASSOCIATION HAS SERVED AS THE SOLE GUIDING FORCE BEHIND THE EXTRAORDINARY GROWTH AND SUCCESS OF THE SPECIALTY AUTOMOTIVE AFTERMARKET INDUSTRY - A UNIQUE INDUSTRY DEDICATED TO THE ENHANCED PERFORMANCE, APPEARANCE AND HANDLING OF THE 20TH CENTURY'S GREATEST INNOVATION: THE AUTOMOBILE. DURING THOSE YEARS, SEMA HAS MATURED FROM AN UPSTART COALITION OF INNOVATIVE ENTREPRENEURS TO AN ESTABLISHED BUSINESS FORCE WHOSE IMPACT IS FELT BY EVERY SEGMENT OF THE MARKETPLACE AS WELL AS THE LEGISLATIVE BODIES WHICH GOVERN IT. WHETHER IT HAS BEEN THROUGH PROVIDING OUR MEMBERS WITH AN UNRIVALED FORUM TO BUY, SELL AND MARKET PRODUCTS AND SERVICES WHICH HAVE DRIVEN THIS INDUSTRY - THE SEMA SHOW; LEGAL PROTECTION TO ENSURE THAT MEMBERS' DOORS REMAIN OPEN TO DO WHAT THEY DO BEST - BUSINESS; OR OUR VALUABLE MENU OF BENEFITS WHICH HELP MEMBERS IMPROVE THEIR DAY TO DAY BUSINESS AND MARKETING ACTIVITIES, SEMA HAS BEEN THERE SINCE THE BEGINNING AS THE ONLY ASSOCIATION DEDICATED EXCLUSIVELY TO SERVING COMPANIES IN THE SPECIALTY AUTOMOTIVE AFTERMARKET INDUSTRY. LITTLE MORE THAN A GENERATION AGO, SEMA'S FOUNDING MEMBERS CREATED A NEW INDUSTRY AND NEW OPPORTUNITIES FOR THEMSELVES BY PROVIDING ACCESS TO IMPROVED PERFORMANCE. IN A CULTURE WHERE BIGGER WAS BETTER, AND FASTER WAS THE ONLY WAY TO GO, SEMA MEMBERS MADE THE PARTS THAT PUT MUSCLE AND POWER UNDER THE HOOD. BEFORE LONG, THESE INDUSTRY PIONEERS FOUND THEMSELVES IN NEED OF A UNIFIED VOICE TO PROTECT THEIR BUSINESSES. IN 1963, SEMA WAS BORN TO ADDRESS THAT NEED. SINCE THAT TIME, THE KEY TO OUR INDUSTRY'S SPECTACULAR SUCCESS HAS BEEN ITS UNCANNY ABILITY TO ADAPT TO CHANGE AND SHIFTING CONSUMER TASTES. TODAY, OUR MANUFACTURING MEMBERS ARE JUST AS LIKELY TO INTRODUCE DRAMATIC RESTYLING ACCESSORIES AND HANDLING COMPONENTS AS THEY ARE "UNDERHOOD" PERFORMANCE PRODUCTS. SEMA'S DISTRIBUTOR AND RETAIL MEMBERS NOW CARRY EXTENSIVE LINES FOR MULTIPLE AUTOMOTIVE MANUFACTURERS. AND, OUR SUCCESS-ORIENTED MANUFACTURERS ARE NOW INCREASINGLY PROVIDING NOT ONLY US ENTHUSIASTS BUT MOTORISTS AROUND THE WORLD - FROM ABU DHABI TO ZURICH -- WITH THE FIRST-RATE INNOVATIVE PRODUCTS THAT ALLOW GLOBAL GEARHEADS TO PERSONALIZE THEIR VEHICLES. TECHNICAL ASSISTANCE: SEMA MAINTAINS AN EXTREMELY EFFECTIVE PROGRAM OF TECHNICAL ASSISTANCE TO HELP OUR MEMBERS DEVELOP RESPONSIBLE PRODUCTS THAT CONFORM TO APPROVED REGULATORY GUIDELINES. IN ADDITION TO CUSTOMIZED, "ONE-ON-ONE" CONSULTING, SEMA HAS DEVELOPED A RESOURCE GUIDE DESIGNED TO HELP COMPANIES NAVIGATE THE INTRICATE ARENA OF EMISSIONS CERTIFICATION. WITHOUT QUESTION, THE SEMA SHOW IN LAS VEGAS IS THE MOST IMPORTANT EVENT OF THE YEAR FOR ANY BUSINESS INVOLVED IN THE AUTOMOTIVE AFTERMARKET INDUSTRY. THIS WORLD RENOWNED EXPOSITION TYPICALLY ATTRACTS AROUND 2,000 EXHIBITING COMPANIES, 60,000 QUALIFIED BUYERS AND 100,000 - 130,000 TOTAL ATTENDEES. THE FOLLOWING EXCLUSIVE SEMA SERVICES ARE AVAILABLE TO MEMBERS: MEMBERSHIP DIRECTORY: PUBLISHED ANNUALLY, THE SEMA MEMBERSHIP DIRECTORY HAS BECOME THE "YELLOW PAGES" OF THE INDUSTRY. AVAILABLE FREE TO MEMBERS. THERE ARE MORE THAN 6,500 MEMBER COMPANIES LISTED, PROVIDING A VALUABLE TOOL FOR LOCATING AND CONTACTING YOUR INDUSTRY COLLEAGUES. EXPORTING ASSISTANCE: SEMA HAS DEVELOPED AN EXPORTING ASSISTANCE PROGRAM TO HELP MEMBERS THAT ARE PLANNING TO EXPAND THEIR MARKETS THROUGHOUT THE WORLD. SEMA CAN HELP PROVIDE INFORMATION ON: CUSTOMS AND REGULATION; FREIGHT SERVICES; INFORMATION RESOURCES; EXPORT REGULATIONS; HAZARDOUS MATERIALS; COUNTRY PROFILES; TIPS ON PROTOCOLS; LISTS OF EXPORT TRADE PUBLICATIONS; EXPORT MANAGEMENT FIRMS; COMPUTERIZED TRANSLATION SERVICES; AND FINANCIAL AND CREDIT INFORMATION, INCLUDING GLOBAL "OPEN ACCOUNTS". ASSOCIATION LOGO SHEETS AND MEMBERSHIP PLAQUES: INCLUSION OF THE SEMA LOGO ON PACKAGING AND LETTERHEADS DEMONSTRATES OUR COMMITMENT TO THE INDUSTRY. MEMBERS RECEIVE COMPLIMENTARY LOGO "STAT" SHEETS FOR ADVERTISING AND PROMOTIONAL USE, AND AN ATTRACTIVE MEMBERSHIP PLAQUE TO DISPLAY. MANUFACTURERS' REP DIRECTORY SERVICE: SEMA PUBLISHES, AS PART OF THE SHOW DIRECTORY, AN ANNUAL MANUFACTURERS' REP DIRECTORY THAT IS DISTRIBUTED TO MORE THAN 100,000 ATTENDEES AND EXHIBITORS AT THE SEMA SHOW. IT HAS BECOME A MAJOR RESOURCE FOR COMPANIES DEVELOPING OR REVISING THEIR REP PROGRAMS. SEMA ALSO OFFERS A MANUFACTURERS' REP MATCHING SERVICE FOR MANUFACTURERS INTERESTED IN OBTAINING REP SERVICES. OE RELATIONS: SEMA HAS LAUNCHED AN AMBITIOUS CAMPAIGN TO IMPROVE COMMUNICATIONS BETWEEN AFTERMARKET COMPANIES AND ORIGINAL EQUIPMENT MANUFACTURERS (OEM). THE TECHNOLOGY TRANSFER EXCHANGE PROGRAM ALLOWS SEMA MEMBER COMPANIES ACCESS TO TECHNICAL INFORMATION AND DRAWINGS RELATIVE TO VARIOUS CARS, TRUCKS AND SPORT UTILITY. THIS INFORMATION IS CURRENTLY BEING PROVIDED BY FORD, GM, CHRYSLER AND SCION. MEASURING SESSIONS: AN ASSOCIATION'S SUCCESS IS HOW SUCCESSFUL ITS MEMBER COMPANIES ARE. WITH THIS ALL-ENCOMPASSING CRITERIA IN MIND, SEMA STRIVES TO PROVIDE ITS MEMBERS WITH TOOLS THEY WILL NEED TO REMAIN COMPETITIVE AND EXCEL IN TODAY'S MARKETPLACE. MEASURING SESSIONS PROVIDE HANDS-ON ACCESS TO NEW VEHICLES AND TO SPEAK DIRECTLY TO THE LEADING OEM'S ENGINEERS AND TECHNICAL STAFF. OPEN ONLY TO SEMA MANUFACTURER MEMBERS; THIS PROGRAM GIVES MEMBERS THE OPPORTUNITY TO GET DETAILED INFORMATION ON CURRENT VEHICLES PRIOR TO LAUNCH.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>SEMA MARKET STUDY: EACH YEAR, SEMA SPENDS MONTHS OF DEDICATED WORK AND</Identifier>
        <Explanation>MORE THAN $50,000 TO PRODUCE THE ANNUAL SEMA MARKET STUDY. ORIGINALLY SOLD FOR $595, SEMA FOUND THE INFORMATION CONTAINED IN THIS STUDY SO CRITICAL TO OUR MEMBER'S SUCCESS THAT WE NOW GIVE IT TO THEM FREE AS A MEMBERSHIP BENEFIT. NOW EVERY SEMA MEMBER ANNUALLY RECEIVES CURRENT INFORMATION ON INDUSTRY TRENDS, PRODUCTS SALES, MARKET SIZE, BRAND VS. GENERIC ANALYSIS, DETAILED CONSUMER PROFILES, PERCEPTION AND GROWTH ESTIMATES, AS WELL AS TIPS ON HOW TO USE THIS INFORMATION, ALL JAM-PACKED INTO A PUBLICATION OF MORE THAN 100 PAGES. IN AN EFFORT TO PROVIDE EVEN MORE TIMELY RESEARCH INFORMATION TO OUR MEMBERS, MARKET RESEARCH IS NOW BEING PUBLISHED MONTHLY ON THE PAGES OF OUR ASSOCIATION NEWSLETTER, SEMA NEWS. MARKET TRENDS ARE ALSO INCLUDED IN SEMA E-NEWS. MAILING LISTS AND LABELS: SEMA PROVIDES ITS MEMBER COMPANIES WITH TARGETED AND EFFECTIVE INDUSTRY MAILING LISTS AND LABELS. ADDITIONALLY, VIRTUALLY EVERY SEMA FUNCTION FEATURES SEMINARS AND PRESENTATIONS DESIGNED TO HELP OUR MEMBERS SELL MORE PRODUCT. SEMA: SINCE ALMOST EVERY SIGNIFICANT MEMBER OF THE AUTOMOTIVE AFTERMARKET CONVENES EACH FALL IN LAS VEGAS FOR THE SEMA SHOW, THE EDUCATION DAY PORTION OF SHOW WEEK WAS DESIGNED TO HELP EDUCATE AND INSTRUCT ALL SEGMENTS OF THE AFTERMARKET ON SUCH TOPICS AS, INNOVATIVE COMPUTER-AIDED DESIGNED TECHNOLOGY, EFFECTIVE BUSINESS STRATEGIES, ADVERTISING TECHNIQUES, PROFIT OPPORTUNITIES IN SELECT MARKET SEGMENTS, MANAGEMENT TECHNIQUES, AND EVEN PRODUCT INSTALLATION. SEMINARS ARE NOW HELD MONDAY TO THURSDAY DURING SHOW WEEK. MEMBERSHIP IN SEMA AFFORDS THE OPPORTUNITY FOR COUNCIL AND NETWORK PARTICIPATION. SEMA'S WIDE RANGE OF VOLUNTEER OPPORTUNITIES COVER VITAL TOPICS THAT IMPACT THE WELL-BEING OF THE INDUSTRY TODAY AND THE DIRECTION AND HEALTH FOR THE FUTURE. EVERY SEMA MEMBER IS ELIGIBLE FOR COUNCIL AND NETWORK MEMBERSHIP. IF YOU WERE TO SURVEY THE NATION'S TOP EXECUTIVES AND ASK THEM WHAT IS THE SINGLE MOST VALUABLE COMMODITY IN THE BUSINESS WORLD TODAY, NINE OUT OF TEN WOULD ANSWER: "TIMELY, ACCURATE AND RELEVANT INFORMATION". SEMA CURRENTLY DEDICATES MAJOR ASSOCIATION PUBLICATIONS, ANNUAL INDUSTRY FUNCTIONS, AND ACTIVE COMMITTEES TO ACHIEVE THIS IMPORTANT GOAL. SEMA NEWS: THE NEWS TO STAY ON TOP IS ALL HERE ON THE PAGES OF OUR MONTHLY ASSOCIATION NEWSLETTER. IT CONCENTRATES ON THE HIGHLIGHTS TO KEEP AHEAD AND IT'S FREE TO SEMA MEMBERS. INDUSTRY AND LEGISLATIVE ALERTS: SENT OUT WHENEVER NEEDED, THESE VALUABLE ALERTS KEEP MEMBERS APPRISED OF CRITICAL ISSUES AS THEY ARE HAPPENING TO GIVE DECISION MAKERS THE INFORMATION THEY NEED TO CREATE A QUICK AND EFFECTIVE RESPONSE. SEMA ALSO STRIVES TO ASSIST MEMBER COMPANIES IN PUBLISHING THEIR OWN NEWSWORTHY ITEMS. EACH MONTH, MEMBERS RECEIVE REPORTING FORMS TO UPDATE THE ASSOCIATION ON PERSONNEL CHANGES, NEW PRODUCT RELEASES, CHANGE OF ADDRESS, NEW CONTACT PEOPLE, INNOVATIVE NEW PROGRAMS AND SERVICES, AND JUST ABOUT ANYTHING OUR MEMBERS DEEM IMPORTANT. THE INFORMATION THEN APPEARS IN THE MOST APPROPRIATE OF THE ABOVE PUBLICATIONS. AS AN ADDED BENEFIT, SEMA ALSO PROVIDES MEMBERS WITH CONSULTATION SERVICES, THROUGH ITS PUBLIC RELATIONS OFFICE, ON CONDUCTING EFFECTIVE PRESS CONFERENCES, TARGETING RELEASES AND GENERATING PUBLICITY. DURING SHOW TIME, MEMBERS ARE ENCOURAGED TO FORWARD PRESS RELEASES TO THE MEDIA CENTER DRAMATICALLY IMPROVING THE CHANCES FOR PRESS COVERAGE. IT IS ESTIMATED THAT ABOUT 250,000 PERSONS AND COMPANIES ARE BENEFITED DIRECTLY OR INDIRECTLY BY SEMA. DEVELOPMENT OF CONSUMER WEB-SITE - ENJOYTHEDRIVE.COM: DESIGNED TO PROMOTE AFTERMARKET PRODUCTS AND SERVICES TO THE PUBLIC, THIS WEBSITE PROVIDES THE INFORMATION IN A NON-TECHNICAL FORMAT. EDUCATION: SEMA PROVIDES ITS MEMBERS WITH EDUCATIONAL OPPORTUNITIES THROUGHOUT THE YEAR WITH WEBINARS AND ONLINE LEARNING TOOLS. MEMBERS ARE ABLE TO ACCESS PRESENTATIONS ON-LINE AND DIAL AN 800 NUMBER TO HEAR THE PRESENTER. MEMBERS ARE ABLE TO SPEAK DIRECTLY TO THE PRESENTER. WEBINARS COVER A VARIETY OF TOPICS. MEMBERS ARE ABLE TO DOWNLOAD PAST WEBINARS AT THEIR CONVENIENCE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>MEMBERS OR STOCKHOLDERS</Identifier>
        <ReturnReference>PART VI, SECTION A, LINE 6</ReturnReference>
        <Explanation>INDIVIDUALS OF THE MEMBER COMPANIES CAN BE NOMINATED TO THE BOARD OF DIRECTORS. NO INDIVIDUAL MEMBER COMPANY HAS A RIGHT TO RECEIVE DISTRIBUTIONS OF INCOME FROM THE ASSOCIATION, OR ASSETS OF THE ORGANIZATION. SHOULD THE ORGANIZATION DISSOLVE, THEN ANY REMAINING ASSETS WOULD GO TO ANOTHER 501(C)(6) CORPORATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>MEMBERS RIGHTS</Identifier>
        <ReturnReference>PART VI, SECTION A, LINE 7A</ReturnReference>
        <Explanation>EXCEPT FOR SUPPORTING MEMBERS, ALL MEMBERS ARE ELIGIBLE TO VOTE IN THE ANNUAL ELECTIONS IF THEIR DUES ARE CURRENT.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>DECISIONS SUBJECT TO APPROVAL</Identifier>
        <ReturnReference>PART VI, SECTION A, LINE 7B</ReturnReference>
        <Explanation>THE BOARD OF DIRECTORS MAY OFFER ANY PROPOSALS TO MEMBERS FOR CONSIDERATION AND VOTING BY MAIL, WHEN IT APPEARS INADVISABLE OR IMPRACTICAL TO CALL A SPECIAL MEETING FOR SUCH PURPOSE. THE QUESTION THUS STATED AND SUBMITTED BY THE BOARD SHALL BE DETERMINED ACCORDING TO A MAJORITY OF THE VOTES RECEIVED FROM THE ACTIVE MEMBERS BY MAIL WITHIN THIRTY (30) DAYS AFTER THE MAILING THEREOF TO THE MEMBERS, PROVIDED THAT IN EACH CASE THE VOTES OF AT LEAST ONE-THIRD OF THE ACTIVE MEMBERS SHALL BE RECEIVED. ANY AND ALL ACTION TAKEN IN PURSUANCE OF ANY SUCH MAIL VOTE SHALL BE BINDING UPON THE ASSOCIATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>ELECTRONIC COPY OF FORM 990</Identifier>
        <ReturnReference>PART VI, SECTION B, LINE 11B</ReturnReference>
        <Explanation>THE SEMA BOARD OF DIRECTORS HAS AUTHORIZED THE AUDIT REVIEW COMMITTEE IN CONJUNCTION WITH MANAGEMENT TO REVIEW AND APPROVE THE FORM 990. THE FORM 990 IS PREPARED BY AN ACCOUNTING FIRM. A DRAFT COPY IS SUBMITTED FOR REVIEW AND APPROVAL. ONCE APPROVED, THE PRESIDENT/CEO SIGNS THE FORM 990 AND AN ELECTRONIC COPY IS FILED WITH THE IRS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CONFLICT OF INTEREST POLICY COMPLIANCE</Identifier>
        <ReturnReference>PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>THE DIRECTORS ARE REQUIRED TO FILL OUT A CONFLICT OF INTEREST FORM ANNUALLY, AND ARE REQUESTED TO REPORT ANY NEW POTENTIAL CONFLICTS AT THE QUARTERLY BOARD OF DIRECTORS MEETINGS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CEO COMPENSATION DETERMINATION</Identifier>
        <ReturnReference>PART VI, SECTION B, LINE 15A</ReturnReference>
        <Explanation>THE COMPENSATION FOR THE PRESIDENT/CEO IS DETERMINED BY THE COMPENSATION COMMITTEE. THE REVIEW IS BASED ON DATA OBTAINED THROUGH OUTSIDE RESEARCH.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>RESPONSE TO REQUESTS</Identifier>
        <ReturnReference>PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>ALL DOCUMENTS ARE MADE AVAILABLE WITHIN THIRTY (30) DAYS OF A WRITTEN REQUEST.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>OTHER CHANGES IN NET ASSETS / FUND BALANCES</Identifier>
        <ReturnReference>PART XI, LINE 5</ReturnReference>
        <Explanation>UNREALIZED LOSS ON INVESTMENTS -1,836,181 UNREALIZED LOSS ON LOANS SWAP INVESTMENTS -165,571 ---------------------------------------------------------- -2,001,752</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>HOURS DEVOTED FOR RELATED ORGANIZATION</Identifier>
        <ReturnReference>FORM 990 PART VII</ReturnReference>
        <Explanation>NAME:RICK ROLLINS TITLE:IMMEDIATE PAST-CHAIRMAN HOURS:2</Explanation>
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          <City>DIAMOND BAR</City>
          <State>CA</State>
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      <SharingOfFacilities>true</SharingOfFacilities>
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        <MethodOfAmtDetermination>Cost</MethodOfAmtDetermination>
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          <BusinessNameLine1>SPECIALTY EQUIPMENT WARRANTY ALLIANCE</BusinessNameLine1>
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        <MethodOfAmtDetermination>COST</MethodOfAmtDetermination>
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