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        <HighestCompensatedEmployee>X</HighestCompensatedEmployee>
        <ReportableCompFromOrganization>133242</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>20114</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>CHRIS SNYDER</NamePerson>
        <Title>LEGAL COUNSEL, LOBBYIST</Title>
        <AverageHoursPerWeek>40.00</AverageHoursPerWeek>
        <HighestCompensatedEmployee>X</HighestCompensatedEmployee>
        <ReportableCompFromOrganization>87953</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>24885</ReportableCompFromRelatedOrgs>
        <OtherCompensation>24640</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>RAY PEDERSEN</NamePerson>
        <Title>EXECUTIVE DIRECTOR FDTN</Title>
        <AverageHoursPerWeek>40.00</AverageHoursPerWeek>
        <HighestCompensatedEmployee>X</HighestCompensatedEmployee>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>102444</ReportableCompFromRelatedOrgs>
        <OtherCompensation>8473</OtherCompensation>
      </Form990PartVIISectionA>
      <TotalReportableCompFromOrg>448411</TotalReportableCompFromOrg>
      <TotalReportableCompFrmRltdOrgs>253037</TotalReportableCompFrmRltdOrgs>
      <TotalOtherCompensation>107293</TotalOtherCompensation>
      <NumberIndividualsGT100K>2</NumberIndividualsGT100K>
      <FormersListed>0</FormersListed>
      <TotalCompGT150K>1</TotalCompGT150K>
      <CompensationFromOtherSources>0</CompensationFromOtherSources>
      <NumberOfContractorsGT100K>0</NumberOfContractorsGT100K>
      <AllOtherContributions>79033</AllOtherContributions>
      <TotalContributions>79033</TotalContributions>
      <ProgramServiceRevenue>
        <Description>MANAGEMENT SERVICES</Description>
        <BusinessCode>561000</BusinessCode>
        <TotalRevenueColumn>1494207</TotalRevenueColumn>
        <UnrelatedBusinessRevenue>1494207</UnrelatedBusinessRevenue>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>MEMBERSHIP DUES</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>730447</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>730447</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>ROYALTIES</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>275756</TotalRevenueColumn>
        <ExclusionAmount>275756</ExclusionAmount>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>STATISTIC SALES</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>177778</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>177778</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>DEALER POINT NEWSP</Description>
        <BusinessCode>511110</BusinessCode>
        <TotalRevenueColumn>54979</TotalRevenueColumn>
        <UnrelatedBusinessRevenue>54979</UnrelatedBusinessRevenue>
      </ProgramServiceRevenue>
      <TotalOthProgramServiceRevenue>
        <TotalRevenueColumn>116519</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>116519</RelatedOrExemptFunctionIncome>
      </TotalOthProgramServiceRevenue>
      <TotalProgramServiceRevenue>2849686</TotalProgramServiceRevenue>
      <InvestmentIncome>
        <TotalRevenueColumn>45262</TotalRevenueColumn>
        <ExclusionAmount>45262</ExclusionAmount>
      </InvestmentIncome>
      <GrossAmountSalesAssets>
        <Securities>251299</Securities>
        <Other>11783</Other>
      </GrossAmountSalesAssets>
      <LessCostOthBasisSalesExpenses>
        <Securities>205111</Securities>
        <Other>1298</Other>
      </LessCostOthBasisSalesExpenses>
      <GainOrLoss>
        <Securities>46188</Securities>
        <Other>10485</Other>
      </GainOrLoss>
      <NetGainOrLossInvestments>
        <TotalRevenueColumn>56673</TotalRevenueColumn>
        <ExclusionAmount>56673</ExclusionAmount>
      </NetGainOrLossInvestments>
      <OtherRevenueMisc>
        <Description>NET BOOK INCOME OF SUB</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>174977</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>174977</RelatedOrExemptFunctionIncome>
      </OtherRevenueMisc>
      <TotalOtherRevenue>174977</TotalOtherRevenue>
      <TotalRevenue>
        <TotalRevenueColumn>3205631</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>1199721</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>1549186</UnrelatedBusinessRevenue>
        <ExclusionAmount>377691</ExclusionAmount>
      </TotalRevenue>
      <GrantsToDomesticOrgs>
        <Total>130111</Total>
      </GrantsToDomesticOrgs>
      <CompCurrentOfficersDirectors>
        <Total>227216</Total>
      </CompCurrentOfficersDirectors>
      <OtherSalariesAndWages>
        <Total>1170850</Total>
      </OtherSalariesAndWages>
      <PensionPlanContributions>
        <Total>114605</Total>
      </PensionPlanContributions>
      <OtherEmployeeBenefits>
        <Total>111782</Total>
      </OtherEmployeeBenefits>
      <PayrollTaxes>
        <Total>107800</Total>
      </PayrollTaxes>
      <FeesForServicesLegal>
        <Total>51643</Total>
      </FeesForServicesLegal>
      <FeesForServicesAccounting>
        <Total>25924</Total>
      </FeesForServicesAccounting>
      <FeesForServicesLobbying>
        <Total>97562</Total>
      </FeesForServicesLobbying>
      <FeesForServicesInvstMgmntFees>
        <Total>10539</Total>
      </FeesForServicesInvstMgmntFees>
      <FeesForServicesOther>
        <Total>91634</Total>
      </FeesForServicesOther>
      <Advertising>
        <Total>617</Total>
      </Advertising>
      <OfficeExpenses>
        <Total>86302</Total>
      </OfficeExpenses>
      <Occupancy>
        <Total>215387</Total>
      </Occupancy>
      <Travel>
        <Total>83280</Total>
      </Travel>
      <ConferencesMeetings>
        <Total>38739</Total>
      </ConferencesMeetings>
      <Interest>
        <Total>58719</Total>
      </Interest>
      <DepreciationDepletion>
        <Total>56701</Total>
      </DepreciationDepletion>
      <Insurance>
        <Total>17566</Total>
      </Insurance>
      <OtherExpenses>
        <Description>INCOME TAX EXPENSE</Description>
        <Total>15126</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>COST OF SALES</Description>
        <Total>142504</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>PRINTING AND POSTAGE</Description>
        <Total>67900</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>REPAIRS AND MAINTENANCE</Description>
        <Total>54046</Total>
      </OtherExpenses>
      <AllOtherExpenses>
        <Total>50706</Total>
      </AllOtherExpenses>
      <TotalFunctionalExpenses>
        <Total>3027259</Total>
      </TotalFunctionalExpenses>
      <CashNonInterestBearing>
        <BOY>250</BOY>
        <EOY>250</EOY>
      </CashNonInterestBearing>
      <SavingsAndTempCashInvestments>
        <BOY>714533</BOY>
        <EOY>707292</EOY>
      </SavingsAndTempCashInvestments>
      <AccountsReceivable>
        <BOY>314491</BOY>
        <EOY>186596</EOY>
      </AccountsReceivable>
      <PrepaidExpensesDeferredCharges>
        <BOY>28926</BOY>
        <EOY>54393</EOY>
      </PrepaidExpensesDeferredCharges>
      <LandBuildingsEquipmentBasis>1870220</LandBuildingsEquipmentBasis>
      <LandBldgEquipmentAccumDeprec>553410</LandBldgEquipmentAccumDeprec>
      <LandBuildingsEquipmentBasisNet>
        <BOY>1210148</BOY>
        <EOY>1316810</EOY>
      </LandBuildingsEquipmentBasisNet>
      <InvestmentsPubTradedSecurities>
        <BOY>1896339</BOY>
        <EOY>1811252</EOY>
      </InvestmentsPubTradedSecurities>
      <InvestmentsOtherSecurities>
        <BOY>684328</BOY>
        <EOY>859303</EOY>
      </InvestmentsOtherSecurities>
      <OtherAssetsTotal>
        <BOY>20012</BOY>
        <EOY>45045</EOY>
      </OtherAssetsTotal>
      <TotalAssets>
        <BOY>4869027</BOY>
        <EOY>4980941</EOY>
      </TotalAssets>
      <AccountsPayableAccruedExpenses>
        <BOY>202187</BOY>
        <EOY>235033</EOY>
      </AccountsPayableAccruedExpenses>
      <DeferredRevenue>
        <BOY>380413</BOY>
        <EOY>438831</EOY>
      </DeferredRevenue>
      <MortNotesPyblSecuredInvestProp>
        <BOY>1156087</BOY>
        <EOY>1137740</EOY>
      </MortNotesPyblSecuredInvestProp>
      <TotalLiabilities>
        <BOY>1738687</BOY>
        <EOY>1811604</EOY>
      </TotalLiabilities>
      <FollowSFAS117>X</FollowSFAS117>
      <UnrestrictedNetAssets>
        <BOY>2706927</BOY>
        <EOY>2787525</EOY>
      </UnrestrictedNetAssets>
      <TemporarilyRestrictedNetAssets>
        <BOY>423413</BOY>
        <EOY>381812</EOY>
      </TemporarilyRestrictedNetAssets>
      <TotalNetAssetsFundBalances>
        <BOY>3130340</BOY>
        <EOY>3169337</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
        <BOY>4869027</BOY>
        <EOY>4980941</EOY>
      </TotalLiabNetAssetsFundBalances>
      <InfoInScheduleOPartXI>X</InfoInScheduleOPartXI>
      <ReconcilationRevenueExpenses>178372</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>-139375</ReconcilationOtherChanges>
      <InfoInScheduleOPartXII>X</InfoInScheduleOPartXII>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>0</AccountantCompileOrReview>
      <FSAudited>1</FSAudited>
      <AuditCommittee>1</AuditCommittee>
      <FinancialStatementConsolidated>X</FinancialStatementConsolidated>
      <FederalGrantAuditRequired>0</FederalGrantAuditRequired>
    </IRS990>
    <IRS990ScheduleC documentId="RetDoc1039700001">
      <SubstantiallyAllDuesNondeduct>0</SubstantiallyAllDuesNondeduct>
      <OnlyInHouseLobbying>0</OnlyInHouseLobbying>
      <AgreeToCarryoverPriorYear>1</AgreeToCarryoverPriorYear>
      <DuesAssessments>730447</DuesAssessments>
      <NonDedLobbyPoliticalCurrent>344105</NonDedLobbyPoliticalCurrent>
      <NonDedLobbyPoliticalCarryover>100972</NonDedLobbyPoliticalCarryover>
      <NonDedLobbyPoliticalTotal>445077</NonDedLobbyPoliticalTotal>
      <AggrAmtReportedInDuesNotices>260751</AggrAmtReportedInDuesNotices>
      <AmountToBeCarriedOver>184326</AmountToBeCarriedOver>
    </IRS990ScheduleC>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <Land>
        <OtherCostOrOtherBasis>1162740</OtherCostOrOtherBasis>
        <BookValue>1162740</BookValue>
      </Land>
      <Equipment>
        <OtherCostOrOtherBasis>707480</OtherCostOrOtherBasis>
        <Depreciation>553410</Depreciation>
        <BookValue>154070</BookValue>
      </Equipment>
      <TotalOfBookValueLandBuildings>1316810</TotalOfBookValueLandBuildings>
      <OtherSecurities>
        <Description>WATDA SERVICES, INC</Description>
        <BookValue>859303</BookValue>
        <MethodOfValuation>C</MethodOfValuation>
      </OtherSecurities>
      <TotalOfBookValueSecurities>859303</TotalOfBookValueSecurities>
      <TotalRevenue>3205631</TotalRevenue>
      <TotalExpenses>3027259</TotalExpenses>
      <ExcessOrDeficitForYear>178372</ExcessOrDeficitForYear>
      <NetUnrealizedGLOnInvestments>-139375</NetUnrealizedGLOnInvestments>
      <TotalAdjustments>-139375</TotalAdjustments>
      <ExcessOrDeficitPerFS>38997</ExcessOrDeficitPerFS>
      <TotRevenueEtcAuditedFinclStmt>1471146</TotRevenueEtcAuditedFinclStmt>
      <NetUnrealizedGainsInvestments>-139375</NetUnrealizedGainsInvestments>
      <OtherRevenues>120634</OtherRevenues>
      <RevenueNotRptdF990>-18741</RevenueNotRptdF990>
      <RevenueSubtotal>1489887</RevenueSubtotal>
      <OtherRevenuesNotIncluded>1715744</OtherRevenuesNotIncluded>
      <RevenueNotRptdOnFinStmt>1715744</RevenueNotRptdOnFinStmt>
      <TotalRevenuePerForm990>3205631</TotalRevenuePerForm990>
      <TotExpensesEtcAuditedFinclStmt>1390548</TotExpensesEtcAuditedFinclStmt>
      <ExpensesNotRptdF990>0</ExpensesNotRptdF990>
      <ExpensesSubtotal>1390548</ExpensesSubtotal>
      <OtherExpensesNotIncluded>1636711</OtherExpensesNotIncluded>
      <ExpensesNotRptdOnFinStmt>1636711</ExpensesNotRptdOnFinStmt>
      <TotalExpensesPerForm990>3027259</TotalExpensesPerForm990>
      <Form990ScheduleDPartXIV>
        <Identifier>DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:</Identifier>
        <ReturnReference>PART X:</ReturnReference>
        <Explanation>THE ASSOCIATION FOLLOWS THE PROVISIONS OF THE UNCERTAINTY IN INCOME TAXES SECTION OF THE INCOME TAXES TOPIC OF THE FASB ACCOUNTING STANDARDS CODIFICATION. THESE PROVISIONS ADDRESS THE DETERMINATION OF WHETHER TAX BENEFITS CLAIMED OR EXPECTED TO BE CLAIMED ON A TAX RETURN SHOULD BE RECORDED IN THE FINANCIAL STATEMENTS. UNDER THIS GUIDANCE, THE ASSOCIATION MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. EXAMPLES OF TAX POSITIONS INCLUDE THE TAX-EXEMPT STATUS OF WATDA AND VARIOUS POSITIONS RELATED TO THE POTENTIAL SOURCES OF UNRELATED BUSINESS TAXABLE INCOME (UBIT). THE TAX BENEFITS RECOGNIZED IN THE FINANCIAL STATEMENTS FROM SUCH A POSITION ARE MEASURED BASED ON THE LARGEST BENEFIT THAT HAS A GREATER THAN 50 PERCENT LIKELIHOOD OF BEING REALIZED UPON ULTIMATE SETTLEMENT. THE GUIDANCE ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES ALSO ADDRESSES DE-RECOGNITION, CLASSIFICATION, INTEREST AND PENALTIES ON INCOME TAXES, AND ACCOUNTING IN INTERIM PERIODS. AT DECEMBER 31, 2011 AND 2010, THERE WERE NO UNRECOGNIZED TAX BENEFITS IDENTIFIED OR RECORDED AS LIABILITIES.</Explanation>
      </Form990ScheduleDPartXIV>
      <Form990ScheduleDPartXIV>
        <Explanation>PART XII LINE 2D - NET ASSETS RELEASED FROM RESTRICTION $ 120,634 4B - EXPENSES REIMBURSED $ 1,494,207 RESTRICTED CONTRIBUTIONS $ 79,033 COST OF SALES NETTED $ 142,504 TOTAL $ 1,715,744 PART XIII LINE 4B - EXPENSES REIMBURSED $ 1,494,207 COST OF SALES NETTED $ 142,504 TOTAL $ 1,636,711</Explanation>
      </Form990ScheduleDPartXIV>
    </IRS990ScheduleD>
    <IRS990ScheduleI documentId="RetDoc1041900001">
      <RecordsMaintained>1</RecordsMaintained>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>FOUNDATION OF THE WATDA ASSOCIATION</BusinessNameLine1>
        </RecipientNameBusiness>
        <EINOfRecipient>391719902</EINOfRecipient>
        <IRCSection>501(C)(3)</IRCSection>
        <AmountOfCashGrant>130111</AmountOfCashGrant>
        <PurposeOfGrant>GENERAL OPERATIONS</PurposeOfGrant>
      </RecipientTable>
      <TotalNbrOf501C3AndGovtGrants>1</TotalNbrOf501C3AndGovtGrants>
      <Form990ScheduleIPartIV>
        <Explanation>THE ASSOCIATION PROVIDED THE FOUNDATION $75,000 FOR GENERAL OPERATION EXPENSES. IN ADDITION THE ASSOCIATION AND FOUNDATION SHARE FACILITIES, EQUIPMENT AND EMPLOYEES. THE ASSOCIATION PROVIDED 55,111 OF UNREIMBURSED ADMINISTRATIVE AND GENERAL COSTS. THE FOUNDATION IS A RELATED TAX EXEMPT ORGANIZATION.</Explanation>
      </Form990ScheduleIPartIV>
    </IRS990ScheduleI>
    <IRS990ScheduleJ documentId="RetDoc1042400001">
      <IdemnificationGrossUpPayments>X</IdemnificationGrossUpPayments>
      <ClubDuesOrFees>X</ClubDuesOrFees>
      <WrittenPolicyReTAndEExpenses>0</WrittenPolicyReTAndEExpenses>
      <SubstantiationRequired>1</SubstantiationRequired>
      <CompensationCommittee>X</CompensationCommittee>
      <WrittenEmploymentContract>X</WrittenEmploymentContract>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>0</SeverancePayment>
      <SupplementalNonqualRetirePlan>0</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>0</EquityBasedCompArrangement>
      <Form990ScheduleJPartII>
        <NamePerson>WILLIAM SEPIC</NamePerson>
        <BaseCompensationFilingOrg>161752</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>56567</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>30338</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>10610</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>17934</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>6272</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>15526</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>5430</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>225550</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>78879</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>MARY ANN GERRARD</NamePerson>
        <BaseCompensationFilingOrg>129637</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>1676</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>1929</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>10626</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>9488</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>153356</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartIII>
        <ReturnReference>PART I, LINE 1A</ReturnReference>
        <Explanation>HEALTH OR SOCIAL CLUB DUES OR INITIATION FEES - MONTHLY MADISON CLUB DUES OF $105 ARE PAID FOR WILLIAM SEPIC AND MARY ANN GERARD. THE CLUB IS USED 100% FOR BUSINESS PURPOSES, AND THEREFORE THE DUES ARE NOT TREATED AS TAXABLE COMPENSATION. TAX INDEMNIFICATION AND GROSS-UP PAYMENTS - AMOUNTS WERE PAID TO THE PRESIDENT FOR MOVING ALLOWANCES PER THE EMPLOYMENT AGREEMENT.</Explanation>
      </Form990ScheduleJPartIII>
      <Form990ScheduleJPartIII>
        <ReturnReference>PART I, LINE 1B</ReturnReference>
        <Explanation>THERE IS NO SPECIFIC WRITTEN POLICY FOR THE MADISON CLUB DUES. HOWEVER, IN PRACTICE, THE INDIVIDUAL EMPLOYEE WILL PROVIDE THE DUES INVOICES TO THE ASSOCIATION FOR PAYMENT. THE ASSOCIATION MAKES THE PAYMENT DIRECTLY TO THE MADISON CLUB UPON RECEIPT OF THE INVOICE. THE TAX INDEMNIFICATION AND GROSS-UP PAYMENT WAS MADE TO THE PRESIDENT PURSUANT TO THE EMPLOYMENT AGREEMENT.</Explanation>
      </Form990ScheduleJPartIII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI</ReturnReference>
        <Explanation>FORM 990, PART VI, SECTION A, LINE 9: SEE LIST BELOW FOR CONTACT ADDRESSES.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 2</ReturnReference>
        <Explanation>IT IS COMMON BUSINESS PRACTICE FOR ONE DEALER TO TRADE/EXCHANGE/SELL A MOTOR VEHICLE OR PARTS TO ANOTHER DEALER. DIRECTORS WORK FOR DEALER MEMBERS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 6</ReturnReference>
        <Explanation>WATDA HAS MEMBERS WHO PAY ANNUAL DUES TO BE A MEMBER OF THE ASSOCIATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 7A</ReturnReference>
        <Explanation>THE MEMBERS IN EACH DISTRICT VOTE FOR THE BOARD MEMBER TO REPRESENT THEIR DISTRICT.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 11</ReturnReference>
        <Explanation>THE 990 WAS REVIEWED BY THE CFO-CONTROLLER AND THE PRESIDENT BEFORE BEING FINALIZED.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15</ReturnReference>
        <Explanation>A. AS PART OF THE CEO TRANSITION IN 2008 THE ASSOCIATION UTILIZED A TASK FORCE MADE UP OF MEMBERS AND HIRED A SEARCH FIRM TO IDENTIFY AND SELECT A CANDIDATE. A MULTI-YEAR CONTRACT WAS THEN NEGOTIATED BETWEEN THE PRESIDENT AND THE ASSOCIATION. B. DURING THE BUDGET PROCESS, THE EXECUTIVE COMMITTEE AND THEN THE BOARD APPROVES A TOTAL COMPENSATION AMOUNT. EXECUTIVE MANAGEMENT TEAM THEN ALLOCATES THE APPROVED AMOUNT TO THE EMPLOYEES AND THE OVERALL ALLOCATION IS APPROVED BY THE PRESIDENT.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>UPON REQUEST</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CONTACT ADDRESSES FOR OFFICERS, DIRECTORS, ETC</Identifier>
        <ReturnReference>FORM 990, PART VII</ReturnReference>
        <Explanation>FRANK PORTH - 510 S US HWY 141, CRIVITZ, WI 54114. ERIC JORGENSEN - 720 INDUSTRIAL COURT SUITE B, HARTLAND, WI 53029. KEN VANCE - 5252 STATE RD 93, EAU CLAIRE, WI 54701. THOMAS WEIGAND - N16622 SHORELINE DR, PEMBINE, WI 54156. DANIEL TOYCEN - 1115 MARTIN RD, BLOOMER, WI 54724. BARBARA A. ANDERSON - 424 W. INDUSTRIAL ROAD, ELLSWORTH, WI 54011. RICHARD STOCKWELL - 3636 E MILWAUKEE ST, JANESVILLE, WI 53546. JAMES TESSMER - 20445 W CAPITOL DRIVE, BROOKFIELD, WI 53008. JOHN R. MCCOY - PO BOX 8687, MADISON, WI 53708. LAWRENCE M. MEADE - PO BOX 454, WISCONSIN DELLS, WI 53965. RONALD J. BOLDT - 75 S OAK ST, PLATTEVILLE, WI 53818. JOSHUA JOHNSON - 15570 HWY 63, HAYWARD, WI 54843. WAYNE GROSS - 404 E DIVISION STREET, NEILLSVILLE, WI 54456. LAVON FELTON - 1225 NORTH MAIN, VIROQUA, WI 54665. TIMOTHY SHARON - 515 AMRON AVE, ANTIGO, WI 54409. DAVID M. CUENE - 1010 S MILITARY AVE, GREEN BAY, WI 54307. JAMES FLOOD - 815 S ROLLING MEADOWS, FOND DU LAC, WI 54937. PAUL SCHLAGENHAUF - 2326 W ST PAUL AVENUE, MILWAUKEE, WI 53233. DONALD L. LARSON - S3801 US HIGHWAY 12, BARABOO, WI 53913. JOHN O'MALLEY - 3405 W STEWART AVE, WAUSAU, WI 54401. JIM OLSON - 632 GREEN BAY RD, STURGEON BAY, WI 54235. DENNIS V. TRECEK - 1350 E. WISCONSIN, PORTAGE, WI 53901. ROBERT A. CLAPPER - 3601 E MILWAUKEE ST, JANESVILLE, WI 53546. BRIAN EWALD - 6319 S 108TH ST, FRANKLIN, WI 53132. ANDREW SCHLESINGER - 1500 W. SILVER SPRING DR, MILWAUKEE, WI 53209.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CHANGES IN NET ASSETS OR FUND BALANCES:</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 5:</ReturnReference>
        <Explanation>NET UNREALIZED LOSSES ON INVESTMENTS: -139,375.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Explanation>FORM 990, PART XII, LINE 2C: THE AUDIT AND FINANCE COMMITTEE ARE RESPONSIBLE FOR THIS. THE POLICY DID NOT CHANGE.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>THE FOUNDATION OF THE WI AUTO AND TRUCK DEALERS ASSOC</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>PO BOX 5345</AddressLine1>
          <City>MADISON</City>
          <State>WI</State>
          <ZIPCode>53705</ZIPCode>
        </AddressUS>
        <EIN>391719902</EIN>
        <PrimaryActivities>CHARITABLE</PrimaryActivities>
        <LegalDomicileState>WI</LegalDomicileState>
        <ExemptCodeSection>501(C)3</ExemptCodeSection>
        <PublicCharityStatus>7</PublicCharityStatus>
        <DirectControllingEntityName>
          <BusinessNameLine1>WATDA</BusinessNameLine1>
        </DirectControllingEntityName>
        <ControlledOrg>1</ControlledOrg>
      </Form990ScheduleRPartII>
      <Form990ScheduleRPartII>
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        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>PO BOX 5345</AddressLine1>
          <City>MADISON</City>
          <State>WI</State>
          <ZIPCode>53705</ZIPCode>
        </AddressUS>
        <EIN>391099259</EIN>
        <PrimaryActivities>HEALTH AND WELFARE BENEFITS</PrimaryActivities>
        <LegalDomicileState>WI</LegalDomicileState>
        <ExemptCodeSection>501(C)9</ExemptCodeSection>
        <DirectControllingEntityName>
          <BusinessNameLine1>WATDA</BusinessNameLine1>
        </DirectControllingEntityName>
        <ControlledOrg>1</ControlledOrg>
      </Form990ScheduleRPartII>
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>CARPAC CAR AND TRUCK RETAILERS POLITICAL ACTION COMMITTEE</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>PO BOX 5345</AddressLine1>
          <City>MADISON</City>
          <State>WI</State>
          <ZIPCode>53705</ZIPCode>
        </AddressUS>
        <EIN>391546098</EIN>
        <PrimaryActivities>POLITICAL ACTION</PrimaryActivities>
        <LegalDomicileState>WI</LegalDomicileState>
        <ExemptCodeSection>527</ExemptCodeSection>
        <DirectControllingEntityName>
          <BusinessNameLine1>WATDA</BusinessNameLine1>
        </DirectControllingEntityName>
        <ControlledOrg>1</ControlledOrg>
      </Form990ScheduleRPartII>
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>DEALERS DIRECT GIVERS FUND</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>PO BOX 5345</AddressLine1>
          <City>MADISON</City>
          <State>WI</State>
          <ZIPCode>53705</ZIPCode>
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        <EIN>030473116</EIN>
        <PrimaryActivities>POLITICAL ACTION</PrimaryActivities>
        <LegalDomicileState>WI</LegalDomicileState>
        <ExemptCodeSection>527</ExemptCodeSection>
        <DirectControllingEntityNA>N/A</DirectControllingEntityNA>
        <ControlledOrg>0</ControlledOrg>
      </Form990ScheduleRPartII>
      <Form990ScheduleRPartIV>
        <NameOfRelatedOrg>
          <BusinessNameLine1>WATDA SERVICES INC</BusinessNameLine1>
        </NameOfRelatedOrg>
        <AddressUS>
          <AddressLine1>PO BOX 5345</AddressLine1>
          <City>MADISON</City>
          <State>WI</State>
          <ZIPCode>53705</ZIPCode>
        </AddressUS>
        <EIN>391193487</EIN>
        <PrimaryActivity>BUSINESS SERVICES</PrimaryActivity>
        <LegalDomicileState>WI</LegalDomicileState>
        <DirectControllingEntityName>
          <BusinessNameLine1>WATDA</BusinessNameLine1>
        </DirectControllingEntityName>
        <TypeOfEntity>C</TypeOfEntity>
        <ShareOfTotalIncome>1446058</ShareOfTotalIncome>
        <ShareOfEOYAssets>1557660</ShareOfEOYAssets>
        <PercentageOwnership>1.00000</PercentageOwnership>
      </Form990ScheduleRPartIV>
      <Form990ScheduleRPartIV>
        <NameOfRelatedOrg>
          <BusinessNameLine1>WATDA INSURANCE CORPORATION</BusinessNameLine1>
        </NameOfRelatedOrg>
        <AddressUS>
          <AddressLine1>PO BOX 5345</AddressLine1>
          <City>MADISON</City>
          <State>WI</State>
          <ZIPCode>53705</ZIPCode>
        </AddressUS>
        <EIN>392023511</EIN>
        <PrimaryActivity>INSURANCE</PrimaryActivity>
        <LegalDomicileState>WI</LegalDomicileState>
        <DirectControllingEntityNA>N/A</DirectControllingEntityNA>
        <TypeOfEntity>C</TypeOfEntity>
      </Form990ScheduleRPartIV>
      <ReceiptOfIntAnnRentsRoyalties>0</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>1</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>0</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>0</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>0</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>0</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>0</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>0</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>0</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>0</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>0</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>0</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>1</SharingOfFacilities>
      <SharingOfPaidEmployees>1</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>0</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>1</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>0</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>0</OtherTransferFromOtherOrg>
      <TransactionsRelatedOrgsTable>
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          <BusinessNameLine1>WATDA SERVICES INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>P</TransactionType>
        <AmountInvolved>1031493</AmountInvolved>
        <MethodOfAmtDetermination>COST</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>WATDA INSURANCE TRUST</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>P</TransactionType>
        <AmountInvolved>6089</AmountInvolved>
        <MethodOfAmtDetermination>COST</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>WATDA INSURANCE CORPORATION</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>P</TransactionType>
        <AmountInvolved>442894</AmountInvolved>
        <MethodOfAmtDetermination>COST</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>THE FOUNDATION OF THE WI AUTO AND TRUCK DEALERS ASSOC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>P</TransactionType>
        <AmountInvolved>243325</AmountInvolved>
        <MethodOfAmtDetermination>COST</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>THE FOUNDATION OF THE WI AUTO AND TRUCK DEALERS ASSOC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>B</TransactionType>
        <AmountInvolved>130111</AmountInvolved>
        <MethodOfAmtDetermination>COST</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
    </IRS990ScheduleR>
  </ReturnData>
</Return>