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      <TotalContributions>7279639</TotalContributions>
      <ProgramServiceRevenue>
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        <BusinessCode>721110</BusinessCode>
        <TotalRevenueColumn>210736</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>210736</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <TotalProgramServiceRevenue>210736</TotalProgramServiceRevenue>
      <InvestmentIncome>
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        <ExclusionAmount>96</ExclusionAmount>
      </InvestmentIncome>
      <IncomeFromInvestBondProceeds>
        <TotalRevenueColumn>0</TotalRevenueColumn>
      </IncomeFromInvestBondProceeds>
      <RoyaltiesRevenue>
        <TotalRevenueColumn>0</TotalRevenueColumn>
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      <NetRentalIncomeOrLoss>
        <TotalRevenueColumn>0</TotalRevenueColumn>
      </NetRentalIncomeOrLoss>
      <NetGainOrLossInvestments>
        <TotalRevenueColumn>0</TotalRevenueColumn>
      </NetGainOrLossInvestments>
      <NetIncomeFromFundraisingEvents>
        <TotalRevenueColumn>0</TotalRevenueColumn>
      </NetIncomeFromFundraisingEvents>
      <NetIncomeFromGaming>
        <TotalRevenueColumn>0</TotalRevenueColumn>
      </NetIncomeFromGaming>
      <NetIncomeOrLoss>
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      </NetIncomeOrLoss>
      <TotalOtherRevenue>0</TotalOtherRevenue>
      <TotalRevenue>
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        <ExclusionAmount>96</ExclusionAmount>
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      <GrantsToDomesticOrgs>
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      <GrantsToDomesticIndividuals>
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      <ForeignGrants>
        <Total>0</Total>
      </ForeignGrants>
      <BenefitsToMembers>
        <Total>0</Total>
      </BenefitsToMembers>
      <CompCurrentOfficersDirectors>
        <Total>702522</Total>
        <ProgramServices>394404</ProgramServices>
        <ManagementAndGeneral>308118</ManagementAndGeneral>
      </CompCurrentOfficersDirectors>
      <CompDisqualPersons>
        <Total>0</Total>
      </CompDisqualPersons>
      <OtherSalariesAndWages>
        <Total>1617858</Total>
        <ProgramServices>1318256</ProgramServices>
        <ManagementAndGeneral>299602</ManagementAndGeneral>
      </OtherSalariesAndWages>
      <PensionPlanContributions>
        <Total>0</Total>
      </PensionPlanContributions>
      <OtherEmployeeBenefits>
        <Total>576629</Total>
        <ProgramServices>417975</ProgramServices>
        <ManagementAndGeneral>158654</ManagementAndGeneral>
      </OtherEmployeeBenefits>
      <PayrollTaxes>
        <Total>198685</Total>
        <ProgramServices>145119</ProgramServices>
        <ManagementAndGeneral>53566</ManagementAndGeneral>
      </PayrollTaxes>
      <FeesForServicesManagement>
        <Total>0</Total>
      </FeesForServicesManagement>
      <FeesForServicesLegal>
        <Total>58306</Total>
        <ProgramServices>28069</ProgramServices>
        <ManagementAndGeneral>30237</ManagementAndGeneral>
      </FeesForServicesLegal>
      <FeesForServicesAccounting>
        <Total>24000</Total>
        <ManagementAndGeneral>24000</ManagementAndGeneral>
      </FeesForServicesAccounting>
      <FeesForServicesLobbying>
        <Total>0</Total>
      </FeesForServicesLobbying>
      <FeesForServicesProfFundraising>
        <Total>0</Total>
      </FeesForServicesProfFundraising>
      <FeesForServicesInvstMgmntFees>
        <Total>0</Total>
      </FeesForServicesInvstMgmntFees>
      <FeesForServicesOther>
        <Total>0</Total>
      </FeesForServicesOther>
      <Advertising>
        <Total>2216427</Total>
        <ProgramServices>2216427</ProgramServices>
      </Advertising>
      <OfficeExpenses>
        <Total>0</Total>
      </OfficeExpenses>
      <InformationTechnology>
        <Total>0</Total>
      </InformationTechnology>
      <Royalties>
        <Total>0</Total>
      </Royalties>
      <Occupancy>
        <Total>377705</Total>
        <ProgramServices>107602</ProgramServices>
        <ManagementAndGeneral>270103</ManagementAndGeneral>
      </Occupancy>
      <Travel>
        <Total>0</Total>
      </Travel>
      <TravelEntrtnmntPublicOfficials>
        <Total>0</Total>
      </TravelEntrtnmntPublicOfficials>
      <ConferencesMeetings>
        <Total>0</Total>
      </ConferencesMeetings>
      <Interest>
        <Total>0</Total>
      </Interest>
      <PaymentsToAffiliates>
        <Total>0</Total>
      </PaymentsToAffiliates>
      <DepreciationDepletion>
        <Total>0</Total>
      </DepreciationDepletion>
      <Insurance>
        <Total>33147</Total>
        <ProgramServices>6021</ProgramServices>
        <ManagementAndGeneral>27126</ManagementAndGeneral>
      </Insurance>
      <OtherExpenses>
        <Description>Tourism marketing</Description>
        <Total>335779</Total>
        <ProgramServices>335779</ProgramServices>
      </OtherExpenses>
      <OtherExpenses>
        <Description>Public Relations</Description>
        <Total>283376</Total>
        <ProgramServices>283376</ProgramServices>
      </OtherExpenses>
      <OtherExpenses>
        <Description>Other Expenses</Description>
        <Total>130553</Total>
        <ProgramServices>98095</ProgramServices>
        <ManagementAndGeneral>32458</ManagementAndGeneral>
      </OtherExpenses>
      <OtherExpenses>
        <Description>Marketing Services</Description>
        <Total>220273</Total>
        <ProgramServices>220273</ProgramServices>
      </OtherExpenses>
      <OtherExpenses>
        <Description>Group and Convention Marketing</Description>
        <Total>347025</Total>
        <ProgramServices>347025</ProgramServices>
      </OtherExpenses>
      <AllOtherExpenses>
        <Total>287070</Total>
        <ProgramServices>101757</ProgramServices>
        <ManagementAndGeneral>185313</ManagementAndGeneral>
      </AllOtherExpenses>
      <TotalFunctionalExpenses>
        <Total>7409355</Total>
        <ProgramServices>6020178</ProgramServices>
        <ManagementAndGeneral>1389177</ManagementAndGeneral>
        <Fundraising>0</Fundraising>
      </TotalFunctionalExpenses>
      <CashNonInterestBearing>
        <BOY>301113</BOY>
        <EOY>687765</EOY>
      </CashNonInterestBearing>
      <SavingsAndTempCashInvestments>
        <EOY>0</EOY>
      </SavingsAndTempCashInvestments>
      <PledgesAndGrantsReceivable>
        <EOY>0</EOY>
      </PledgesAndGrantsReceivable>
      <AccountsReceivable>
        <BOY>1392064</BOY>
        <EOY>865380</EOY>
      </AccountsReceivable>
      <ReceivablesFromOfficersEtc>
        <EOY>0</EOY>
      </ReceivablesFromOfficersEtc>
      <ReceivablesFromDisqualPersons>
        <EOY>0</EOY>
      </ReceivablesFromDisqualPersons>
      <OtherNotesLoansReceivableNet>
        <EOY>0</EOY>
      </OtherNotesLoansReceivableNet>
      <InventoriesForSaleOrUse>
        <BOY>19930</BOY>
        <EOY>24176</EOY>
      </InventoriesForSaleOrUse>
      <PrepaidExpensesDeferredCharges>
        <BOY>90377</BOY>
        <EOY>210690</EOY>
      </PrepaidExpensesDeferredCharges>
      <LandBuildingsEquipmentBasisNet>
        <EOY>0</EOY>
      </LandBuildingsEquipmentBasisNet>
      <InvestmentsPubTradedSecurities>
        <EOY>0</EOY>
      </InvestmentsPubTradedSecurities>
      <InvestmentsOtherSecurities>
        <EOY>0</EOY>
      </InvestmentsOtherSecurities>
      <InvestmentsProgramRelated>
        <EOY>0</EOY>
      </InvestmentsProgramRelated>
      <IntangibleAssets>
        <EOY>0</EOY>
      </IntangibleAssets>
      <OtherAssetsTotal>
        <EOY>0</EOY>
      </OtherAssetsTotal>
      <TotalAssets>
        <BOY>1803484</BOY>
        <EOY>1788011</EOY>
      </TotalAssets>
      <AccountsPayableAccruedExpenses>
        <BOY>1345174</BOY>
        <EOY>1034200</EOY>
      </AccountsPayableAccruedExpenses>
      <DeferredRevenue>
        <BOY>123604</BOY>
        <EOY>337989</EOY>
      </DeferredRevenue>
      <TotalLiabilities>
        <BOY>1468778</BOY>
        <EOY>1372189</EOY>
      </TotalLiabilities>
      <FollowSFAS117>X</FollowSFAS117>
      <UnrestrictedNetAssets>
        <BOY>334706</BOY>
        <EOY>415822</EOY>
      </UnrestrictedNetAssets>
      <TotalNetAssetsFundBalances>
        <BOY>334706</BOY>
        <EOY>415822</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
        <BOY>1803484</BOY>
        <EOY>1788011</EOY>
      </TotalLiabNetAssetsFundBalances>
      <ReconcilationRevenueExpenses>81116</ReconcilationRevenueExpenses>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>false</AccountantCompileOrReview>
      <FSAudited>true</FSAudited>
      <AuditCommittee>false</AuditCommittee>
      <FederalGrantAuditRequired>false</FederalGrantAuditRequired>
      <FederalGrantAuditPerformed>false</FederalGrantAuditPerformed>
    </IRS990>
    <IRS990ScheduleF documentId="IRS990ScheduleF" softwareId="10000105" softwareVersion="2010v3.2">
      <AcctsActvsOutUSTable>
        <Region>Germany and UK</Region>
        <NumberOfOffices>0</NumberOfOffices>
        <NumberOfEmployees>2</NumberOfEmployees>
        <TypeOfActivitiesConducted>Program Services</TypeOfActivitiesConducted>
        <SpecificServicesProvided>Tourism marketing</SpecificServicesProvided>
        <TotalExpenditures>142347</TotalExpenditures>
      </AcctsActvsOutUSTable>
      <SubtotalNumberOfEmployees>2</SubtotalNumberOfEmployees>
      <TotalNumberOfEmployees>2</TotalNumberOfEmployees>
      <SubtotalAmountSpent>142347</SubtotalAmountSpent>
      <TotalAmountSpent>142347</TotalAmountSpent>
      <NoRecipientOver5K>X</NoRecipientOver5K>
      <TransferToForeignCorp>false</TransferToForeignCorp>
      <InterestInForeignTrust>false</InterestInForeignTrust>
      <OwnForeignCorp>false</OwnForeignCorp>
      <PassiveForeignInvestCo>false</PassiveForeignInvestCo>
      <ForeignPartnership>false</ForeignPartnership>
      <BoycottCountries>false</BoycottCountries>
    </IRS990ScheduleF>
    <IRS990ScheduleJ documentId="IRS990ScheduleJ" softwareId="10000105" softwareVersion="2010v3.2">
      <WrittenEmploymentContract>X</WrittenEmploymentContract>
      <CompensationSurvey>X</CompensationSurvey>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>false</SeverancePayment>
      <SupplementalNonqualRetirePlan>false</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>false</EquityBasedCompArrangement>
      <Form990ScheduleJPartII>
        <NamePerson>Steve Crist</NamePerson>
        <BaseCompensationFilingOrg>87338</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>29351</CompBasedOnRelatedOrgs>
        <DeferredCompFilingOrg>12000</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>23143</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>122481</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>29351</TotalCompensationRelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Shirley Talbert</NamePerson>
        <BaseCompensationFilingOrg>92052</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>32897</CompBasedOnRelatedOrgs>
        <DeferredCompFilingOrg>12800</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>17971</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>122823</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>32897</TotalCompensationRelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Jorge Pesquera</NamePerson>
        <BaseCompensationFilingOrg>156282</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>53559</CompBasedOnRelatedOrgs>
        <DeferredCompFilingOrg>20512</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>31602</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>208396</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>53559</TotalCompensationRelatedOrgs>
      </Form990ScheduleJPartII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="IRS990ScheduleO" softwareId="10000105" softwareVersion="2010v3.2">
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Line 19</Identifier>
        <ReturnReference>Form 990, Part VI, Line 19: Other Organization Documents Publicly Available</ReturnReference>
        <Explanation>The governing documents, policies and procedures and financial statements are available to the public upon request.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Line 15b</Identifier>
        <ReturnReference>Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees</ReturnReference>
        <Explanation>The compensation of the President is reviewed and approved by the Board of Directors annually. The President is responsible for the review and approval of compensation for key employees.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Line 12c</Identifier>
        <ReturnReference>Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts</ReturnReference>
        <Explanation>Annually, members of the board of directors and key management personnel are required to file conflict of interest statements which requires disclosure of any conflicts of interest.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Line 11</Identifier>
        <ReturnReference>Form 990, Part VI, Line 11: Form 990 Review Process</ReturnReference>
        <Explanation>Form 990 was prepared by a local CPA firm from the books and records of the Organization. The draft of the tax return was reviewed and approved by management of the Organization. A copy of the 2010 Form 990 will be provided to each member of the audit committee after it is filed. Comments by the members of the audit committee will be addressed by filing an amendment to Form 990, if applicable.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>