﻿<?xml version="1.0" encoding="utf-8"?>
<Return xmlns="http://www.irs.gov/efile" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.irs.gov/efile" returnVersion="2010v3.4">
  <ReturnHeader binaryAttachmentCount="0">
    <Timestamp>2012-07-03T13:21:43-05:00</Timestamp>
    <TaxPeriodEndDate>2011-09-30</TaxPeriodEndDate>
    <PreparerFirm>
      <PreparerFirmBusinessName>
        <BusinessNameLine1>CLIFTONLARSONALLEN LLP</BusinessNameLine1>
      </PreparerFirmBusinessName>
      <PreparerFirmUSAddress>
        <AddressLine1>1301 W 22ND ST STE 1100</AddressLine1>
        <City>OAK BROOK</City>
        <State>IL</State>
        <ZIPCode>60523</ZIPCode>
      </PreparerFirmUSAddress>
    </PreparerFirm>
    <ReturnType>990</ReturnType>
    <TaxPeriodBeginDate>2010-10-01</TaxPeriodBeginDate>
    <Filer>
      <EIN>300141119</EIN>
      <Name>
        <BusinessNameLine1>SOCIETY OF INCENTIVE AND TRAVEL EXECUTIVES INC</BusinessNameLine1>
      </Name>
      <NameControl>SOCI</NameControl>
      <Phone>3126446610</Phone>
      <USAddress>
        <AddressLine1>401 N MICHIGAN AVENUE</AddressLine1>
        <City>CHICAGO</City>
        <State>IL</State>
        <ZIPCode>60611</ZIPCode>
      </USAddress>
    </Filer>
    <Officer>
      <Name>ALLISON SUMMERS</Name>
      <Title>MANAGING DIRECTOR</Title>
      <Phone>3126446610</Phone>
      <DateSigned>2012-06-19</DateSigned>
      <AuthorizeThirdParty>1</AuthorizeThirdParty>
    </Officer>
    <Preparer>
      <Name>GREGORY S ADAMS</Name>
      <Phone>6305738600</Phone>
    </Preparer>
    <TaxYear>2010</TaxYear>
    <BuildTS>2016-02-24 21:20:13Z</BuildTS>
  </ReturnHeader>
  <ReturnData documentCount="5">
    <IRS990 documentId="RetDoc1038000001" referenceDocumentId="RetDoc1044400001">
      <NameOfPrincipalOfficerPerson>ALLISON SUMMERS</NameOfPrincipalOfficerPerson>
      <AddressPrincipalOfficerUS>
        <AddressLine1>401 N MICHIGAN AVENUE</AddressLine1>
        <City>CHICAGO</City>
        <State>IL</State>
        <ZIPCode>60611</ZIPCode>
      </AddressPrincipalOfficerUS>
      <GrossReceipts>1351004</GrossReceipts>
      <GroupReturnForAffiliates>0</GroupReturnForAffiliates>
      <Organization501c typeOf501cOrganization="6">X</Organization501c>
      <WebSite>WWW.SITEGLOBAL.ORG</WebSite>
      <TypeOfOrganizationCorporation>X</TypeOfOrganizationCorporation>
      <YearFormation>1973</YearFormation>
      <StateLegalDomicile>IL</StateLegalDomicile>
      <ActivityOrMissionDescription>TO PROVIDE EDUCATION AND INFORMATION TO THOSE ENGAGED IN THE PROFESSION OF INCENTIVE TRAVEL.</ActivityOrMissionDescription>
      <NbrVotingMembersGoverningBody>12</NbrVotingMembersGoverningBody>
      <NbrIndependentVotingMembers>12</NbrIndependentVotingMembers>
      <TotalNbrEmployees>0</TotalNbrEmployees>
      <TotalNbrVolunteers>75</TotalNbrVolunteers>
      <TotalGrossUBI>0</TotalGrossUBI>
      <NetUnrelatedBusinessTxblIncome>0</NetUnrelatedBusinessTxblIncome>
      <ContributionsGrantsPriorYear>1117758</ContributionsGrantsPriorYear>
      <ContributionsGrantsCurrentYear>765125</ContributionsGrantsCurrentYear>
      <ProgramServiceRevenuePriorYear>232023</ProgramServiceRevenuePriorYear>
      <ProgramServiceRevenueCY>493159</ProgramServiceRevenueCY>
      <InvestmentIncomePriorYear>4921</InvestmentIncomePriorYear>
      <InvestmentIncomeCurrentYear>2099</InvestmentIncomeCurrentYear>
      <OtherRevenuePriorYear>2</OtherRevenuePriorYear>
      <OtherRevenueCurrentYear>0</OtherRevenueCurrentYear>
      <TotalRevenuePriorYear>1354704</TotalRevenuePriorYear>
      <TotalRevenueCurrentYear>1260383</TotalRevenueCurrentYear>
      <GrantsAndSimilarAmntsPriorYear>0</GrantsAndSimilarAmntsPriorYear>
      <GrantsAndSimilarAmntsCY>0</GrantsAndSimilarAmntsCY>
      <BenefitsPaidToMembersPriorYear>0</BenefitsPaidToMembersPriorYear>
      <BenefitsPaidToMembersCY>0</BenefitsPaidToMembersCY>
      <SalariesEtcPriorYear>0</SalariesEtcPriorYear>
      <SalariesEtcCurrentYear>0</SalariesEtcCurrentYear>
      <TotalProfFundrsngExpPriorYear>0</TotalProfFundrsngExpPriorYear>
      <TotalProfFundrsngExpCY>0</TotalProfFundrsngExpCY>
      <TotalFundrsngExpCurrentYear>0</TotalFundrsngExpCurrentYear>
      <OtherExpensePriorYear>1266117</OtherExpensePriorYear>
      <OtherExpensesCurrentYear>1251060</OtherExpensesCurrentYear>
      <TotalExpensesPriorYear>1266117</TotalExpensesPriorYear>
      <TotalExpensesCurrentYear>1251060</TotalExpensesCurrentYear>
      <RevenuesLessExpensesPriorYear>88587</RevenuesLessExpensesPriorYear>
      <RevenuesLessExpensesCY>9323</RevenuesLessExpensesCY>
      <TotalAssetsBOY>766842</TotalAssetsBOY>
      <TotalAssetsEOY>844409</TotalAssetsEOY>
      <TotalLiabilitiesBOY>200987</TotalLiabilitiesBOY>
      <TotalLiabilitiesEOY>282162</TotalLiabilitiesEOY>
      <NetAssetsOrFundBalancesBOY>565855</NetAssetsOrFundBalancesBOY>
      <NetAssetsOrFundBalancesEOY>562247</NetAssetsOrFundBalancesEOY>
      <InfoInScheduleOPartIII>X</InfoInScheduleOPartIII>
      <MissionDescription>TO PROVIDE EDUCATION AND INFORMATION TO THOSE ENGAGED IN THE PROFESSION OF INCENTIVE TRAVEL.</MissionDescription>
      <SignificantNewProgramServices>0</SignificantNewProgramServices>
      <SignificantChange>0</SignificantChange>
      <Description>INTERNATIONAL CONFERENCE - AN ANNUAL CONFERENCE HELD TO PROVIDE INFORMATION FOR THOSE ENGAGED IN THE BUSINESS OF INCENTIVE TRAVEL.</Description>
      <Activity2>
        <Description>MEMBERSHIP - SERVICES PROVIDED TO MEMBERS INCLUDING CHAPTER AFFAIRS, MEMBERSHIP DEVELOPMENT AND MARKETING AND COMMUNICATION.</Description>
      </Activity2>
      <Activity3>
        <Description>OTHER MEETINGS - MEETINGS HELD IN ORDER TO INFORM MEMBERS AND NONMEMBERS ABOUT THE TRAVEL INDUSTRY.</Description>
      </Activity3>
      <ActivityOther>
        <Description>RESOURCE DIRECTORY - A DIRECTORY PUBLISHED BY SITE TO LIST MEMBERS AND RESOURCES THEY MAY FIND USEFUL.</Description>
      </ActivityOther>
      <DescribedIn501C3>0</DescribedIn501C3>
      <ScheduleBRequired referenceDocumentId="RetDoc1234500001">1</ScheduleBRequired>
      <PoliticalActivities>0</PoliticalActivities>
      <SubjectToProxyTax>0</SubjectToProxyTax>
      <DonorAdvisedFunds referenceDocumentId="RetDoc1040000001">0</DonorAdvisedFunds>
      <ConservationEasements referenceDocumentId="RetDoc1040000001">0</ConservationEasements>
      <CollectionsOfArt referenceDocumentId="RetDoc1040000001">0</CollectionsOfArt>
      <CreditCounseling referenceDocumentId="RetDoc1040000001">0</CreditCounseling>
      <TermOrPermanentEndowments referenceDocumentId="RetDoc1040000001">0</TermOrPermanentEndowments>
      <ReportLandBldgEquip referenceDocumentId="RetDoc1040000001">0</ReportLandBldgEquip>
      <ReportInvestOthSecurities referenceDocumentId="RetDoc1040000001">1</ReportInvestOthSecurities>
      <ReportProgRelInvest referenceDocumentId="RetDoc1040000001">0</ReportProgRelInvest>
      <ReportOtherAssets referenceDocumentId="RetDoc1040000001">0</ReportOtherAssets>
      <ReportOtherLiabilities referenceDocumentId="RetDoc1040000001">1</ReportOtherLiabilities>
      <ReportFin48Footnote referenceDocumentId="RetDoc1040000001">1</ReportFin48Footnote>
      <IndependentAuditFinancialStmt referenceDocumentId="RetDoc1040000001">0</IndependentAuditFinancialStmt>
      <ConsolidatedAuditFinancialStmt referenceDocumentId="RetDoc1040000001">1</ConsolidatedAuditFinancialStmt>
      <School>0</School>
      <ForeignOffice>0</ForeignOffice>
      <ForeignActivities>0</ForeignActivities>
      <MoreThan5000KToOrganizations>0</MoreThan5000KToOrganizations>
      <MoreThan5000KToIndividuals>0</MoreThan5000KToIndividuals>
      <ProfessionalFundraising>0</ProfessionalFundraising>
      <FundraisingActivities>0</FundraisingActivities>
      <Gaming>0</Gaming>
      <Hospital>0</Hospital>
      <GrantsToOrganizations>0</GrantsToOrganizations>
      <GrantsToIndividuals>0</GrantsToIndividuals>
      <ScheduleJRequired>0</ScheduleJRequired>
      <TaxExemptBonds>0</TaxExemptBonds>
      <LoanToOfficerOrDQP>0</LoanToOfficerOrDQP>
      <GrantToRelatedPerson>0</GrantToRelatedPerson>
      <BsnssRltnshpWithOrganization>0</BsnssRltnshpWithOrganization>
      <BsnssRltnshpThruFamilyMember>0</BsnssRltnshpThruFamilyMember>
      <OfficerEntityWithBsnssRltnshp>0</OfficerEntityWithBsnssRltnshp>
      <DeductibleNonCashContributions>0</DeductibleNonCashContributions>
      <DeductibleContributionsOfArt>0</DeductibleContributionsOfArt>
      <Terminated>0</Terminated>
      <PartialLiquidation>0</PartialLiquidation>
      <DisregardedEntity referenceDocumentId="RetDoc1043400001">0</DisregardedEntity>
      <RelatedEntity referenceDocumentId="RetDoc1043400001">1</RelatedEntity>
      <RelatedOrgControlledEntity>0</RelatedOrgControlledEntity>
      <TransactionRelatedEntity referenceDocumentId="RetDoc1043400001">0</TransactionRelatedEntity>
      <ActivitiesConductedPartnership referenceDocumentId="RetDoc1043400001">0</ActivitiesConductedPartnership>
      <ScheduleORequired>1</ScheduleORequired>
      <NumberFormsTransmittedWith1096>8</NumberFormsTransmittedWith1096>
      <NumberW2GIncluded>0</NumberW2GIncluded>
      <NumberOfEmployees>0</NumberOfEmployees>
      <UnrelatedBusinessIncome>0</UnrelatedBusinessIncome>
      <ForeignFinancialAccount>0</ForeignFinancialAccount>
      <ProhibitedTaxShelterTrans>0</ProhibitedTaxShelterTrans>
      <TaxablePartyNotification>0</TaxablePartyNotification>
      <NonDeductibleContributions>0</NonDeductibleContributions>
      <IndoorTanningServices>0</IndoorTanningServices>
      <InfoInScheduleOPartVI>X</InfoInScheduleOPartVI>
      <NbrVotingGoverningBodyMembers>12</NbrVotingGoverningBodyMembers>
      <NumberIndependentVotingMembers>12</NumberIndependentVotingMembers>
      <FamilyOrBusinessRelationship>0</FamilyOrBusinessRelationship>
      <DelegationOfManagementDuties>1</DelegationOfManagementDuties>
      <ChangesToOrganizingDocs>0</ChangesToOrganizingDocs>
      <MaterialDiversionOrMisuse>0</MaterialDiversionOrMisuse>
      <MembersOrStockholders>1</MembersOrStockholders>
      <ElectionOfBoardMembers>1</ElectionOfBoardMembers>
      <DecisionsSubjectToApproval>0</DecisionsSubjectToApproval>
      <MinutesOfGoverningBody>1</MinutesOfGoverningBody>
      <MinutesOfCommittees>1</MinutesOfCommittees>
      <OfficerMailingAddress>0</OfficerMailingAddress>
      <LocalChapters>1</LocalChapters>
      <PoliciesReferenceChapters>1</PoliciesReferenceChapters>
      <Form990ProvidedToGoverningBody>1</Form990ProvidedToGoverningBody>
      <ConflictOfInterestPolicy>1</ConflictOfInterestPolicy>
      <AnnualDisclosureCoveredPersons>1</AnnualDisclosureCoveredPersons>
      <RegularMonitoringEnforcement>1</RegularMonitoringEnforcement>
      <WhistleblowerPolicy>1</WhistleblowerPolicy>
      <DocumentRetentionPolicy>1</DocumentRetentionPolicy>
      <CompensationProcessCEO>0</CompensationProcessCEO>
      <CompensationProcessOther>0</CompensationProcessOther>
      <InvestmentInJointVenture>0</InvestmentInJointVenture>
      <UponRequest>X</UponRequest>
      <TheBooksAreInCareOf>
        <NameBusiness>
          <BusinessNameLine1>SMITHBUCKLIN CORPORATION</BusinessNameLine1>
        </NameBusiness>
        <TelephoneNumber>3126735999</TelephoneNumber>
        <AddressUS>
          <AddressLine1>401 N MICHIGAN AVENUE</AddressLine1>
          <City>CHICAGO</City>
          <State>IL</State>
          <ZIPCode>60611</ZIPCode>
        </AddressUS>
      </TheBooksAreInCareOf>
      <NoListedPersonsCompensated>X</NoListedPersonsCompensated>
      <Form990PartVIISectionA>
        <NamePerson>MARY E MACGREGOR</NamePerson>
        <Title>PRESIDENT</Title>
        <AverageHoursPerWeek>3.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>DAVID SAND</NamePerson>
        <Title>VICE PRESIDENT FINANCE</Title>
        <AverageHoursPerWeek>3.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>SEAN J MAHONEY</NamePerson>
        <Title>IMMEDIATE PAST PRESIDENT</Title>
        <AverageHoursPerWeek>3.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>JUKKA-PACO HALONEN</NamePerson>
        <Title>VICE PRESIDENT</Title>
        <AverageHoursPerWeek>3.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>ALEJANDRO VERZOUB</NamePerson>
        <Title>PRESIDENT ELECT</Title>
        <AverageHoursPerWeek>3.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>PAUL MILLER</NamePerson>
        <Title>MEMBER AT LARGE</Title>
        <AverageHoursPerWeek>3.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>BRIGITTE BOONE</NamePerson>
        <Title>DIRECTOR</Title>
        <AverageHoursPerWeek>3.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>JIM ADAMS</NamePerson>
        <Title>DIRECTOR</Title>
        <AverageHoursPerWeek>3.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>LULU STRIBLING</NamePerson>
        <Title>DIRECTOR</Title>
        <AverageHoursPerWeek>3.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>CHERRYL L BRAZIER</NamePerson>
        <Title>DIRECTOR</Title>
        <AverageHoursPerWeek>3.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>DAVID HORNBY</NamePerson>
        <Title>DIRECTOR</Title>
        <AverageHoursPerWeek>3.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>PING LIU</NamePerson>
        <Title>DIRECTOR</Title>
        <AverageHoursPerWeek>3.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>ALLISON SUMMERS</NamePerson>
        <Title>MANAGING DIRECTOR</Title>
        <AverageHoursPerWeek>40.00</AverageHoursPerWeek>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <TotalReportableCompFromOrg>0</TotalReportableCompFromOrg>
      <TotalReportableCompFrmRltdOrgs>0</TotalReportableCompFrmRltdOrgs>
      <TotalOtherCompensation>0</TotalOtherCompensation>
      <NumberIndividualsGT100K>0</NumberIndividualsGT100K>
      <FormersListed>0</FormersListed>
      <TotalCompGT150K>0</TotalCompGT150K>
      <CompensationFromOtherSources>0</CompensationFromOtherSources>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>SMITHBUCKLIN CORPORATION</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>401 N MICHIGAN</AddressLine1>
            <City>CHICAGO</City>
            <State>IL</State>
            <ZIPCode>60611</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>MANAGEMENT SERVICES</DescriptionOfServices>
        <Compensation>942754</Compensation>
      </ContractorCompensation>
      <NumberOfContractorsGT100K>1</NumberOfContractorsGT100K>
      <MembershipDues>733125</MembershipDues>
      <AllOtherContributions>32000</AllOtherContributions>
      <TotalContributions>765125</TotalContributions>
      <ProgramServiceRevenue>
        <Description>INTERNATIONAL CONFEREN</Description>
        <BusinessCode>561500</BusinessCode>
        <TotalRevenueColumn>244589</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>244589</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>OTHER MEETINGS</Description>
        <BusinessCode>561500</BusinessCode>
        <TotalRevenueColumn>136034</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>136034</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>CRYSTAL AWARDS SPONSOR</Description>
        <BusinessCode>561500</BusinessCode>
        <TotalRevenueColumn>49100</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>49100</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>PRODUCTS &amp; PUBLICATION</Description>
        <BusinessCode>561500</BusinessCode>
        <TotalRevenueColumn>31728</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>31728</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>LOGO WEBSITE DISPLAY</Description>
        <BusinessCode>561500</BusinessCode>
        <TotalRevenueColumn>22653</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>22653</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <TotalOthProgramServiceRevenue>
        <TotalRevenueColumn>9055</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>9055</RelatedOrExemptFunctionIncome>
      </TotalOthProgramServiceRevenue>
      <TotalProgramServiceRevenue>493159</TotalProgramServiceRevenue>
      <GrossAmountSalesAssets>
        <Securities>92720</Securities>
      </GrossAmountSalesAssets>
      <LessCostOthBasisSalesExpenses>
        <Securities>90621</Securities>
      </LessCostOthBasisSalesExpenses>
      <GainOrLoss>
        <Securities>2099</Securities>
      </GainOrLoss>
      <NetGainOrLossInvestments>
        <TotalRevenueColumn>2099</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>2099</RelatedOrExemptFunctionIncome>
      </NetGainOrLossInvestments>
      <TotalRevenue>
        <TotalRevenueColumn>1260383</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>495258</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>0</UnrelatedBusinessRevenue>
        <ExclusionAmount>0</ExclusionAmount>
      </TotalRevenue>
      <FeesForServicesManagement>
        <Total>731978</Total>
      </FeesForServicesManagement>
      <FeesForServicesLegal>
        <Total>150</Total>
      </FeesForServicesLegal>
      <FeesForServicesAccounting>
        <Total>59828</Total>
      </FeesForServicesAccounting>
      <FeesForServicesOther>
        <Total>6000</Total>
      </FeesForServicesOther>
      <OfficeExpenses>
        <Total>74671</Total>
      </OfficeExpenses>
      <InformationTechnology>
        <Total>51647</Total>
      </InformationTechnology>
      <Travel>
        <Total>44599</Total>
      </Travel>
      <ConferencesMeetings>
        <Total>143506</Total>
      </ConferencesMeetings>
      <Insurance>
        <Total>7047</Total>
      </Insurance>
      <OtherExpenses>
        <Description>MEMBERSHIP SERVICES</Description>
        <Total>58012</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>CRYSTAL AWARDS</Description>
        <Total>30395</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>BANK CHARGES</Description>
        <Total>28300</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>DUES &amp; SUBSCRIPTIONS</Description>
        <Total>10919</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>FUNDRAISING</Description>
        <Total>2633</Total>
      </OtherExpenses>
      <AllOtherExpenses>
        <Total>1375</Total>
      </AllOtherExpenses>
      <TotalFunctionalExpenses>
        <Total>1251060</Total>
      </TotalFunctionalExpenses>
      <CashNonInterestBearing>
        <BOY>55113</BOY>
        <EOY>145595</EOY>
      </CashNonInterestBearing>
      <SavingsAndTempCashInvestments>
        <BOY>105584</BOY>
        <EOY>108965</EOY>
      </SavingsAndTempCashInvestments>
      <AccountsReceivable>
        <BOY>125543</BOY>
        <EOY>85000</EOY>
      </AccountsReceivable>
      <PrepaidExpensesDeferredCharges>
        <BOY>113456</BOY>
        <EOY>151917</EOY>
      </PrepaidExpensesDeferredCharges>
      <InvestmentsOtherSecurities>
        <BOY>366755</BOY>
        <EOY>352538</EOY>
      </InvestmentsOtherSecurities>
      <OtherAssetsTotal>
        <BOY>391</BOY>
        <EOY>394</EOY>
      </OtherAssetsTotal>
      <TotalAssets>
        <BOY>766842</BOY>
        <EOY>844409</EOY>
      </TotalAssets>
      <AccountsPayableAccruedExpenses>
        <BOY>21471</BOY>
        <EOY>26260</EOY>
      </AccountsPayableAccruedExpenses>
      <DeferredRevenue>
        <BOY>48200</BOY>
        <EOY>218416</EOY>
      </DeferredRevenue>
      <OtherLiabilities>
        <BOY>131316</BOY>
        <EOY>37486</EOY>
      </OtherLiabilities>
      <TotalLiabilities>
        <BOY>200987</BOY>
        <EOY>282162</EOY>
      </TotalLiabilities>
      <FollowSFAS117>X</FollowSFAS117>
      <UnrestrictedNetAssets>
        <BOY>535500</BOY>
        <EOY>499892</EOY>
      </UnrestrictedNetAssets>
      <TemporarilyRestrictedNetAssets>
        <BOY>30355</BOY>
        <EOY>62355</EOY>
      </TemporarilyRestrictedNetAssets>
      <TotalNetAssetsFundBalances>
        <BOY>565855</BOY>
        <EOY>562247</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
        <BOY>766842</BOY>
        <EOY>844409</EOY>
      </TotalLiabNetAssetsFundBalances>
      <InfoInScheduleOPartXI>X</InfoInScheduleOPartXI>
      <ReconcilationRevenueExpenses>9323</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>-12931</ReconcilationOtherChanges>
      <InfoInScheduleOPartXII>X</InfoInScheduleOPartXII>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>0</AccountantCompileOrReview>
      <FSAudited>1</FSAudited>
      <AuditCommittee>1</AuditCommittee>
      <FinancialStatementConsolidated>X</FinancialStatementConsolidated>
      <FederalGrantAuditRequired>0</FederalGrantAuditRequired>
    </IRS990>
    <IRS990ScheduleB documentId="RetDoc1234500001">
      <ContributorInfo>
        <ContributorNumber>RESTRICTED</ContributorNumber>
        <ContributorNameBusiness>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorNameBusiness>
        <ContributorAddressUS>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorAddressUS>
        <AggregateContributions>RESTRICTED</AggregateContributions>
      </ContributorInfo>
    </IRS990ScheduleB>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <TotalOfBookValueLandBuildings>0</TotalOfBookValueLandBuildings>
      <OtherSecurities>
        <Description>INVESTMENTS</Description>
        <BookValue>352538</BookValue>
        <MethodOfValuation>F</MethodOfValuation>
      </OtherSecurities>
      <TotalOfBookValueSecurities>352538</TotalOfBookValueSecurities>
      <OtherLiabilities>
        <Description>DUE TO SMITHBUCKLIN CORPORATION</Description>
        <Amount>26467</Amount>
      </OtherLiabilities>
      <OtherLiabilities>
        <Description>DUE TO INTERNATIONAL SITE FOUNDATION</Description>
        <Amount>11019</Amount>
      </OtherLiabilities>
      <TotalOfAmounts>37486</TotalOfAmounts>
      <TotalRevenue>1260383</TotalRevenue>
      <TotalExpenses>1251060</TotalExpenses>
      <ExcessOrDeficitForYear>9323</ExcessOrDeficitForYear>
      <NetUnrealizedGLOnInvestments>-12931</NetUnrealizedGLOnInvestments>
      <TotalAdjustments>-12931</TotalAdjustments>
      <ExcessOrDeficitPerFS>-3608</ExcessOrDeficitPerFS>
      <TotRevenueEtcAuditedFinclStmt>1247452</TotRevenueEtcAuditedFinclStmt>
      <NetUnrealizedGainsInvestments>-12931</NetUnrealizedGainsInvestments>
      <RevenueNotRptdF990>-12931</RevenueNotRptdF990>
      <RevenueSubtotal>1260383</RevenueSubtotal>
      <RevenueNotRptdOnFinStmt>0</RevenueNotRptdOnFinStmt>
      <TotalRevenuePerForm990>1260383</TotalRevenuePerForm990>
      <TotExpensesEtcAuditedFinclStmt>1251060</TotExpensesEtcAuditedFinclStmt>
      <ExpensesNotRptdF990>0</ExpensesNotRptdF990>
      <ExpensesSubtotal>1251060</ExpensesSubtotal>
      <ExpensesNotRptdOnFinStmt>0</ExpensesNotRptdOnFinStmt>
      <TotalExpensesPerForm990>1251060</TotalExpensesPerForm990>
      <Form990ScheduleDPartXIV>
        <Identifier>DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:</Identifier>
        <ReturnReference>PART X:</ReturnReference>
        <Explanation>THE SOCIETY ADOPTED FASB ACCOUNTING STANDARDS CODIFICATION NO. 740 10, ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES, (ASC 740-10), WHICH CLARIFIES THE ACCOUNTING FOR INCOME TAXES BY PRESCRIBING A MINIMUM RECOGNITION THRESHOLD A TAX POSITION IS REQUIRED TO MEET BEFORE BEING RECOGNIZED IN THE FINANCIAL STATEMENTS. THE SOCIETY WAS NOT REQUIRED TO RECORD A LIABILITY FOR UNRECOGNIZED TAX BENEFITS AS A RESULT OF IMPLEMENTING THE NEW REQUIREMENTS.</Explanation>
      </Form990ScheduleDPartXIV>
    </IRS990ScheduleD>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 3</Identifier>
        <Explanation>THE ORGANIZATION HAS CONTRACTED WITH SMITHBUCKLIN TO PERFORM ALL MANAGEMENT FUNCTIONS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 6</Identifier>
        <Explanation>THE SOCIETY OF INCENTIVE TRAVEL AND EXECUTIVES, INC. IS A MEMBERSHIP ASSOCIATION MADE UP OF MORE THAN 2,100 MEETING, TRAVEL AND EVENT PROFESSIONALS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 7A</Identifier>
        <Explanation>NOMINATIONS ARE TAKEN FOR MEMBERS OF THE BOARD OF DIRECTORS AND THEN A SLATE GOES OUT TO THE FULL MEMBERSHIP.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION B, LINE 11</Identifier>
        <Explanation>THE 990 IS REVIEWED BY THE BOARD AND APPROVED BEFORE BEING FILED WITH THE IRS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>CONFLICT OF INTEREST POLICY IS MONITORED BY THE BOARD, SPECIFICALLY THE PRESIDENT AND CEO. CONFLICTS OF INTERESTS MUST BE ANNOUNCED AT BOARD MEETINGS. THESE ARE KEPT ON FILE BY THE ORGANIZATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>CONFLICT OF INTEREST POLICY IS NOT MADE PUBLIC. ANY CONFLICTS OF INTEREST ARE ADDRESSED BY THE BOARD AND KEPT ON FILE. FINANCIAL STATEMENTS ARE AVAILABLE IN THE "MEMBERS ONLY" SECTION OF THE ORGANIZATION'S WEBSITE. GOVERNING DOCUMENTS ARE ALSO AVAILABLE TO MEMBERS ONLY.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CHANGES IN NET ASSETS OR FUND BALANCES:</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 5:</ReturnReference>
        <Explanation>NET UNREALIZED LOSSES ON INVESTMENTS: -12,931.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART XI, LINE 2C</ReturnReference>
        <Explanation>THE SOCIETY'S FINANCE COMMITTEE ASSUMES RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT AND SELECTION OF INDEPENDENT ACCOUNTANTS.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>INTERNATIONAL SITE FOUNDATION</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>401 N MICHIGAN AVE</AddressLine1>
          <City>CHICAGO</City>
          <State>IL</State>
          <ZIPCode>60611</ZIPCode>
        </AddressUS>
        <EIN>205719671</EIN>
        <PrimaryActivities>DEVELOP FUNDRAISING INITIATIVES TO SUPPORT THE MISSION OF THE ORGANIZATION</PrimaryActivities>
        <LegalDomicileState>IL</LegalDomicileState>
        <ExemptCodeSection>501(C)(3)</ExemptCodeSection>
        <PublicCharityStatus>509(A)(3)</PublicCharityStatus>
        <DirectControllingEntityNA>N/A</DirectControllingEntityNA>
        <ControlledOrg>0</ControlledOrg>
      </Form990ScheduleRPartII>
      <ReceiptOfIntAnnRentsRoyalties>0</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>0</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>1</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>0</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>1</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>0</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>0</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>0</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>0</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>0</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>0</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>0</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>0</SharingOfFacilities>
      <SharingOfPaidEmployees>0</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>0</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>0</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>0</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>0</OtherTransferFromOtherOrg>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>INTERNATIONAL SITE FOUNDATION</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>E</TransactionType>
        <AmountInvolved>11019</AmountInvolved>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>INTERNATIONAL SITE FOUNDATION</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>C</TransactionType>
        <AmountInvolved>32000</AmountInvolved>
      </TransactionsRelatedOrgsTable>
    </IRS990ScheduleR>
  </ReturnData>
</Return>