2012-07-30T10:20:10-05:00 2011-12-31 593651466 CROSS FERNANDEZ & RILEY LLP 201 S ORANGE AVE SUITE 800 ORLANDO FL 328013421 990 2011-01-01 592395248 ORLANDOORANGE COUNTY CONVENTION AND VISITORS BUREAU INC ORLA 4073635800 6700 FORUM DRIVE NO 100 ORLANDO FL 32821 LARRY HENRICHS 4073635800 2012-07-30 1 ANNE-MARIE BARRETT CPA P00546302 4078416930 2011 2016-02-24 21:20:13Z VISIT ORLANDO LARRY HENRICHS 6700 FORUM DRIVE NO 100 ORLANDO FL 32821 55903868 0 X WWW.VISITORLANDO.COM/CVB X 1983 FL THE MISSION OF THE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC., AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY. 31 31 507 0 3729742 -9663 33375615 37387012 7781993 8500812 1185 41276 779868 969955 41938661 46899055 0 0 0 0 14130624 15180869 0 0 0 26724771 27521171 40855395 42702040 1083266 4197015 14745170 20360347 4397577 5857404 10347593 14502943 THE MISSION OF THE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC., AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY. 0 0 CONVENTION AND HOUSING SERVICES - PROVISION OF PERSONNEL, EQUIPMENT AND RESERVATION ASSISTANCE TO CONVENTIONS SCHEDULED IN THE ORLANDO/ORANGE COUNTY AREA. TOURISM, CONVENTION SALES, PROMOTION - PROMOTE ORLANDO AND ORANGE COUNTY AS A DESTINATION FOR TOURISTS AND LOCATION FOR CONVENTIONS AND TRADE SHOWS. MEMBERSHIP SERVICES - PROVISION OF INFORMATION AND SCHEDULE EDUCATIONAL MEETINGS AND SEMINARS FOR MEMBERSHIP. 0 1 0 1 0 0 0 0 0 1 1 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 43 0 1 507 1 1 1 0 0 0 0 0 X 31 31 0 0 0 0 1 1 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X X LARRY HENRICHS 4073635800 6700 FORUM DRIVE SUITE 100 ORLANDO FL 328218017 X PAUL TANG 6.00 X X 0 0 0 PAUL S MEARS III 4.00 X X 0 0 0 GEORGE AGUEL 4.00 X X 0 0 0 WILLIAM A DAVIS 4.00 X X 0 0 0 STEVEN JAMIESON 4.00 X X 0 0 0 KEVIN HEALY 4.00 X 0 0 0 STEVE CONTOS 4.00 X 0 0 0 GREG HAUENSTEIN 4.00 X 0 0 0 PATRICK ALIU 4.00 X 0 0 0 PETER KACHERIS 4.00 X 0 0 0 ALEX MARTINS 4.00 X 0 0 0 CRAIG SWYGERT 4.00 X 0 0 0 OLGA CALVET 4.00 X 0 0 0 ALAN VILLAVERDE 4.00 X 0 0 0 YOLANDA LONDONO 4.00 X 0 0 0 JOHN MARZANO 4.00 X 0 0 0 LESLIE MENICHINI 4.00 X 0 0 0 DANIEL B BROWN 4.00 X 0 0 0 MARGOT H KNIGHT 4.00 X 0 0 0 DONALD ENGFER 4.00 X 0 0 0 DAVID BARTEK 4.00 X 0 0 0 JESSIE ALLEN 4.00 X 0 0 0 DANIEL HOLSENBECK 4.00 X 0 0 0 RICH MALADECKI 4.00 X 0 0 0 CAROLYN FENNELL 4.00 X 0 0 0 MARTIN RUBIN 4.00 X 0 0 0 ANNE SONNTAG 4.00 X 0 0 0 BROOKE R BONNETT 4.00 X 0 0 0 GRACIELA NORIEGA-JACOBY 4.00 X 0 0 0 ROGER CEPERO 4.00 X 0 0 0 CRAIG MATEER 4.00 X 0 0 0 GARY SAIN 60.00 X X 385547 0 22557 LARRY HENRICHS 60.00 X 233277 0 21248 LAURENCE BARRON 40.00 X 154059 0 17625 DANIELLE COURTENAY 40.00 X 215065 0 21387 PETER CRANIS 40.00 X 121735 0 13917 SUSAN GREER 40.00 X 111418 0 13953 DEBORAH KICKLIGHTER HENRICHS 40.00 X 145990 0 16390 MELISSA JOHANTGEN 40.00 X 118373 0 15834 TAMMI RUNZLER 40.00 X 212513 0 19508 JAIR SANTOS 40.00 X 144378 0 16921 KAREN SOTO 40.00 X 108054 0 13837 SHERYL TAYLOR 40.00 X 153911 0 18273 TERRI DOUGHERTY 40.00 X 185914 0 19110 NANCY MCFADYEN 40.00 X 140601 0 6274 SUSAN ZEIRI 40.00 X 145703 0 16152 FRED SHEA 40.00 X 159986 0 18176 VICKIE KELIHER 40.00 X 143632 0 16195 2880156 0 287357 27 0 1 0 22 SQUARED INC PO BOX 102688 ATLANTA GA 303680688 MEDIA/AGENCY/MARKETING 3044397 TOTAL MEDIA LIMITED 125 KENSINGTON HIGH ST LONDON UK W85KF MEDIA/AGENCY/MARKETING 1458861 SOUTHWEST MEDIA GROUP INC 2100 ROSS AVE SUITE 3000 DALLAS TX 75201 MEDIA/AGENCY/MARKETING 1449525 GOOGLE INC PO BOX 39000 SAN FRANCISCO CA 941393181 ADVERTISING 1124394 WOLF PROPAGANDA LTDA 25-4 ANDAR-CONJ 401 CEP SAO PAULO BR MEDIA/AGENCY/MARKETING 1047099 39 2650912 34736100 37387012 TOURISM MARKETING 900004 4604356 4604356 PUBLICATIONS 541800 2897055 119371 2777684 CONVENTION/HOUSING SVC 900004 999401 999401 8500812 41835 41835 559 -559 -559 -559 9956312 9004254 952058 952058 OTHER 900099 17897 17897 17897 46899055 5740466 3729742 41835 2315770 10240969 555874 1135623 932633 30175 44072 17320 25000 13080894 873661 708581 892712 1667703 8918 1864528 2111 317198 75848 AGENCY/INT'L REPRESENT 2754135 PUBLICATIONS PRINTING 1194416 RESEARCH 776219 PROMOTIONS & RELATED 434278 2753402 42702040 4898 5116 5464134 8652495 4931843 5771801 1100000 495000 698172 762085 791701 765625 4032208 3260757 717118 771451 1037304 3136774 14745170 20360347 3265408 4596174 1132169 1261230 4397577 5857404 X 10347593 14502943 10347593 14502943 14745170 20360347 4197015 -41665 X 0 1 1 X 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 1 2650912 17320 18944 36264 36264 PART IV, SUPPLEMENTAL INFORMATION: THE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC. (VISIT ORLANDO) DOES NOT ENGAGE IN LOBBYING ACTIVITIES. VISIT ORLANDO PAYS MEMBERSHIP DUES TO OTHER TRADE ASSOCIATIONS, A PORTION OF WHICH IS UNDERSTOOD TO BE USED BY THOSE ORGANIZATIONS FOR LOBBYING ACTIVITIES. AS THE ORGANIZATION'S INDIRECT LOBBYING EXPENDITURES ARE LESS THAN 1% OF DUES EACH YEAR, THE ORGANIZATION ONLY REPORTS THE LOBBYING EXPENSES AFTER THE EXPENDITURES EXCEED $50,000 IN ORDER TO MINIMIZE THE ADMINISTRATIVE BURDEN PLACED ON THE ORGANIZATION. THE ABOVE EXPENDITURES HAVE BEEN (OR WILL BE) REPORTED IN THE ORGANIZATION'S 2012 DUES NOTICES. 513043 449085 63958 2163489 1802968 360521 1355676 1008704 346972 771451 CERTIFICATE OF DEPOSIT 25000 F MUTUAL FUNDS 1111774 F FEDERAL HOME LOAN BANK STEP-UP RATE BOND 2000000 F 3136774 46899055 42702040 4197015 -41665 -41665 4155350 55861644 -41665 -41665 55903309 -9004254 -9004254 46899055 51706294 9004254 9004254 42702040 0 42702040 DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48: PART X: VISIT ORLANDO IDENTIFIES AND EVALUATES UNCERTAIN TAX POSITIONS, IF ANY, AND RECOGNIZES THE IMPACT OF UNCERTAIN TAX POSITIONS FOR WHICH THERE IS A LESS THAN MORE-LIKELY-THAN-NOT PROBABILITY OF THE POSITION BEING UPHELD WHEN REVIEWED BY THE RELEVANT TAXING AUTHORITY. SUCH POSITIONS ARE DEEMED TO BE UNRECOGNIZED TAX BENEFITS AND A CORRESPONDING LIABILITY IS ESTABLISHED ON THE STATEMENT OF FINANCIAL POSITION. VISIT ORLANDO HAS NOT RECOGNIZED A LIABILITY FOR UNCERTAIN TAX POSITIONS. IF THERE WERE AN UNRECOGNIZED TAX BENEFIT, VISIT ORLANDO WOULD RECOGNIZE INTEREST ACCRUED RELATED TO UNRECOGNIZED TAX BENEFITS IN INTEREST EXPENSE AND PENALTIES IN OPERATING EXPENSES. VISIT ORLANDO'S REMAINING OPEN TAX YEARS SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE INCLUDE THE YEARS ENDED DECEMBER 31, 2008 THROUGH 2011. PART XII, LINE 4B - OTHER ADJUSTMENTS: COST OF GOODS SOLD INCLUDED IN STMT OF REVENUE FOR 990 -9,004,254. PART XIII, LINE 2D - OTHER ADJUSTMENTS: COST OF GOODS SOLD INCLUDED IN STMT OF REVENUE FOR 990 9,004,254. X 1 1 X X X X X X 0 0 0 GARY SAIN 308775 0 76772 0 0 0 17150 0 5407 0 408104 0 0 0 LARRY HENRICHS 195005 0 38272 0 0 0 16425 0 4823 0 254525 0 0 0 LAURENCE BARRON 144595 0 9464 0 0 0 11230 0 6395 0 171684 0 0 0 DANIELLE COURTENAY 184773 0 30292 0 0 0 15199 0 6188 0 236452 0 0 0 PETER CRANIS 116735 0 5000 0 0 0 7729 0 6188 0 135652 0 0 0 SUSAN GREER 106418 0 5000 0 0 0 7765 0 6188 0 125371 0 0 0 DEBORAH KICKLIGHTER HENRICHS 140990 0 5000 0 0 0 10202 0 6188 0 162380 0 0 0 MELISSA JOHANTGEN 115873 0 2500 0 0 0 9181 0 6653 0 134207 0 0 0 TAMMI RUNZLER 182971 0 29542 0 0 0 13320 0 6188 0 232021 0 0 0 JAIR SANTOS 127757 0 16621 0 0 0 10454 0 6467 0 161299 0 0 0 KAREN SOTO 103054 0 5000 0 0 0 7649 0 6188 0 121891 0 0 0 SHERYL TAYLOR 78117 0 75794 0 0 0 11620 0 6653 0 172184 0 0 0 TERRI DOUGHERTY 36314 0 149600 0 0 0 12922 0 6188 0 205024 0 0 0 NANCY MCFADYEN 111907 0 28694 0 0 0 3068 0 3206 0 146875 0 0 0 SUSAN ZEIRI 114901 0 30802 0 0 0 9499 0 6653 0 161855 0 0 0 FRED SHEA 148864 0 11122 0 0 0 11661 0 6515 0 178162 0 0 0 VICKIE KELIHER 114674 0 28958 0 0 0 10007 0 6188 0 159827 0 0 0 PART I, LINE 1A IN THE NORMAL COURSE OF BUSINESS THERE ARE CERTAIN EVENTS WHERE IT IS CUSTOMARY AND EXPECTED FOR SPOUSES TO ATTEND. THE TOTAL FOR COMPANION TRAVEL DID NOT EXCEED $2,000. SUPPLEMENTAL INFORMATION PART III THE ORGANIZATION HAS CHOSEN TO DISCLOSE ALL KEY EMPLOYEES (EVEN IF BELOW THE $150,000 COMPENSATION THRESHOLD) AND THE FIVE HIGHEST COMPENSATED EMPLOYEES ON SCHEDULE J. WALT DISNEY WORLD ATTRACTIONS DIRECTOR 4411445 ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. 0 UNIVERSAL STUDIOS ORLANDO DIRECTOR 3215819 ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. 0 SEA WORLD OF FLORIDA DIRECTOR 1325781 ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. 0 FORM 990, PART VI, SECTION A, LINE 6 THE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC. (VISIT ORLANDO) IS A NON-PROFIT, MEMBERSHIP BASED ORGANIZATION. MEMBERS OF VISIT ORLANDO ELECT THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION A, LINE 7A VISIT ORLANDO IS A NON-PROFIT, MEMBERSHIP BASED ORGANIZATION. MEMBERS OF VISIT ORLANDO ELECT THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 11 FORM 990 IS REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS AUDIT AND OVERSIGHT COMMITTEE. THE RETURN IS THEN PRESENTED AND DISCUSSED WITH THE ENTIRE BOARD PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C VISIT ORLANDO DISTRIBUTES A CONFLICTS OF INTEREST POLICY, ALONG WITH OTHER SIMILAR POLICIES, TO BOARD MEMBERS ANNUALLY. BOARD MEMBERS ARE EXPECTED TO, AND REGULARLY DO, RECUSE THEMSELVES FROM VOTING ON ISSUES THAT COULD POTENTIALLY BE A CONFLICT. A CONFLICT OF INTEREST POLICY IS COMMUNICATED TO ALL EMPLOYEES AT TIME OF HIRE BY A REPRESENTATIVE OF THE HUMAN RESOURCES DEPARTMENT AND IS INCLUDED IN THE EMPLOYEE HANDBOOK. THE EMPLOYEES ARE INSTRUCTED THAT IF AT ANY TIME DURING THEIR EMPLOYMENT THEY HAVE A QUESTION REGARDING THIS POLICY OR IF THEY HAVE A QUESTION REGARDING IF SOMETHING WOULD BE CONSIDERED A CONFLICT OF INTEREST THEY ARE TO ADDRESS THIS WITH THE VICE PRESIDENT OF THEIR AREA OR WITH SOMEONE FROM HUMAN RESOURCES. FORM 990, PART VI, SECTION B, LINE 15 COMPENSATION FOR THE CEO IS SET AND APPROVED BY THE BOARD OF DIRECTORS. ONGOING COMPENSATION ANALYSIS AND SURVEYS ARE OBTAINED BY THE ASSOCIATE VICE PRESIDENT OF HUMAN RESOURCES UTILIZING SEVERAL THIRD PARTY EXTERNAL SOURCES INCLUDING SURVEY DATA FROM THE HOSPITALITY INDUSTRY, THE CVB INDUSTRY AND INDIVIDUAL COMPENSATION PROFESSIONALS. THE COMPENSATION OF THE OTHER KEY EXECUTIVES IS DETERMINED BY MULTIPLE SOURCES INCLUDING THE CEO AND THE ASSOCIATE VICE PRESIDENT OF HUMAN RESOURCES WHO UTILIZE SEVERAL INDUSTRY SALARY SURVEYS AND INFORMATION FROM INDEPENDENT THIRY PARTY COMPENSATION PROFESSIONALS. FORM 990, PART VI, SECTION C, LINE 19 VISIT ORLANDO MAKES ITS GOVERNING DOCUMENTS AVAILABLE TO OUR MEMBERS, LOCAL COUNTY GOVERNMENT AND TO THE PUBLIC UPON REQUEST. WE MAKE OUR CONFLICT OF INTEREST POLICY AVAILABLE TO OUR BOARD OF DIRECTORS AND OUR EMPLOYEES. WE DISTRIBUTE OUR FINANCIAL STATEMENTS TO LOCAL COUNTY GOVERNMENT AND POST THEM TO OUR WEBSITE FOR ACCESS TO THE PUBLIC. FORM 990, PART VII, SECTION A: THE ORGANIZATION HAS CHOSEN TO DISCLOSE ALL EMPLOYEES THAT IT CONSIDERS TO BE KEY EMPLOYEES IN THE ORGANIZATION EVEN THOUGH SOME OF THE EMPLOYEES ARE BELOW THE $150,000 COMPENSATION THRESHOLD.