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    <Timestamp>2012-04-04T15:16:18-05:00</Timestamp>
    <TaxPeriodEndDate>2011-09-30</TaxPeriodEndDate>
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        <BusinessNameLine1>FRANKS FRANKS &amp; JARRELL PA</BusinessNameLine1>
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        <State>MS</State>
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    </PreparerFirm>
    <ReturnType>990EZ</ReturnType>
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      <Phone>6628441276</Phone>
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        <AddressLine1>398 E MAIN ST</AddressLine1>
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        <State>MS</State>
        <ZIPCode>38804</ZIPCode>
      </USAddress>
    </Filer>
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      <Phone>6628441276</Phone>
      <DateSigned>2012-04-04</DateSigned>
      <AuthorizeThirdParty>1</AuthorizeThirdParty>
    </Officer>
    <Preparer>
      <Name>P GREG JARRELL</Name>
      <Phone>6628445226</Phone>
      <DatePrepared>2012-04-04</DatePrepared>
    </Preparer>
    <TaxYear>2010</TaxYear>
    <BuildTS>2016-02-24 21:20:13Z</BuildTS>
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      <FeesAndOthPymtToIndContractors>141547</FeesAndOthPymtToIndContractors>
      <OccupancyRentUtilitiesAndMaint>31770</OccupancyRentUtilitiesAndMaint>
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      <TotalExpenses>305489</TotalExpenses>
      <ExcessOrDeficitForYear>-133683</ExcessOrDeficitForYear>
      <NetAssetsOrFundBalancesBOY>159180</NetAssetsOrFundBalancesBOY>
      <OtherChangesInNetAssets>0</OtherChangesInNetAssets>
      <NetAssetsOrFundBalancesEOY>25497</NetAssetsOrFundBalancesEOY>
      <CashSavingsAndInvestments>
        <BOY>159180</BOY>
        <EOY>25497</EOY>
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      <TotalAssets>
        <BOY>159180</BOY>
        <EOY>25497</EOY>
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      <SumOfTotalLiabilities>
        <BOY>0</BOY>
        <EOY>0</EOY>
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      <NetAssetsOrFundBalances>
        <BOY>159180</BOY>
        <EOY>25497</EOY>
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      <InfoInScheduleOPartIII>X</InfoInScheduleOPartIII>
      <PrimaryExemptPurpose>THE ALLIANCE EXISTS TO PRESERVE, ENHANCE, INTERPRET, AND PROMOTE THE CULTURE AND HERITAGE OF THE MISSISSIPPI HILLS HERITAGE AREA</PrimaryExemptPurpose>
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        <DescriptionProgramServiceAccom>PROMOTION OF THE CULTURE AND HERITAGE OF THE MISSISSIPPI HILLS HERITAGE AREA</DescriptionProgramServiceAccom>
        <GrantsAndAllocations>0</GrantsAndAllocations>
        <ProgramServiceExpenses>0</ProgramServiceExpenses>
      </ProgramServiceAccomplishment>
      <TotalProgramServiceExpenses>0</TotalProgramServiceExpenses>
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        <PersonName>KIM TERRELL</PersonName>
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          <AddressLine1>398 EAST MAIN STREET STE 132</AddressLine1>
          <City>TUPELO</City>
          <State>MS</State>
          <ZIPCode>38804</ZIPCode>
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        <Title>BOARD MEMBER</Title>
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        <PersonName>STEPHANIE MCKINNEY</PersonName>
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      <OfficerDirectorTrusteeKeyEmpl>
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      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName>THERESA CUTSHALL</PersonName>
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        </AddressUS>
        <Title>BOARD MEMBER</Title>
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        <ExpenseAccountOtherAllowances>0</ExpenseAccountOtherAllowances>
      </OfficerDirectorTrusteeKeyEmpl>
      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName>BETSEY HAMILTON</PersonName>
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          <AddressLine1>398 EAST MAIN STREET STE 132</AddressLine1>
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          <State>MS</State>
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        <Title>BOARD MEMBER</Title>
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        <ContriToEmplBenefitPlansEtc>0</ContriToEmplBenefitPlansEtc>
        <ExpenseAccountOtherAllowances>0</ExpenseAccountOtherAllowances>
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      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName>JENNIFER GREGORY</PersonName>
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          <City>TUPELO</City>
          <State>MS</State>
          <ZIPCode>38804</ZIPCode>
        </AddressUS>
        <Title>BOARD MEMBER</Title>
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        <Compensation>0</Compensation>
        <ContriToEmplBenefitPlansEtc>0</ContriToEmplBenefitPlansEtc>
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      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName>MARY-KATHRYN HERRINGTON</PersonName>
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          <AddressLine1>398 EAST MAIN STREET STE 132</AddressLine1>
          <City>TUPELO</City>
          <State>MS</State>
          <ZIPCode>38804</ZIPCode>
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        <Title>BOARD MEMBER</Title>
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        <Compensation>0</Compensation>
        <ContriToEmplBenefitPlansEtc>0</ContriToEmplBenefitPlansEtc>
        <ExpenseAccountOtherAllowances>0</ExpenseAccountOtherAllowances>
      </OfficerDirectorTrusteeKeyEmpl>
      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName>KRISTY WHITE</PersonName>
        <AddressUS>
          <AddressLine1>398 EAST MAIN STREET STE 132</AddressLine1>
          <City>TUPELO</City>
          <State>MS</State>
          <ZIPCode>38804</ZIPCode>
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        <Title>BOARD MEMBER</Title>
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        <ExpenseAccountOtherAllowances>0</ExpenseAccountOtherAllowances>
      </OfficerDirectorTrusteeKeyEmpl>
      <InfoInScheduleOPartV>X</InfoInScheduleOPartV>
      <ActivitiesNotPreviouslyRpt>0</ActivitiesNotPreviouslyRpt>
      <MadeChangesToOrgnzngEtcDoc>0</MadeChangesToOrgnzngEtcDoc>
      <OrganizationHadUBI>0</OrganizationHadUBI>
      <OrganizationDissolvedEtc>0</OrganizationDissolvedEtc>
      <DirectIndirectPoliticalExpend>0</DirectIndirectPoliticalExpend>
      <MadeLoansToFromOfficers>0</MadeLoansToFromOfficers>
      <TaxImposedUnderIRC4911>0</TaxImposedUnderIRC4911>
      <TaxImposedUnderIRC4912>0</TaxImposedUnderIRC4912>
      <TaxImposedUnderIRC4955>0</TaxImposedUnderIRC4955>
      <EngagedInExcessBenefitTrans>0</EngagedInExcessBenefitTrans>
      <AmountOfTaxImposedOnOrgMgr>0</AmountOfTaxImposedOnOrgMgr>
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      <TheBooksAreInCareOf>
        <NameBusiness>
          <BusinessNameLine1>KENT BAIN</BusinessNameLine1>
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        <AddressUS>
          <AddressLine1>398 E MAIN ST</AddressLine1>
          <City>TUPELO</City>
          <State>MS</State>
          <ZIPCode>38804</ZIPCode>
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        <TelephoneNumber>6628441276</TelephoneNumber>
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      <ForeignFinancialAccount>0</ForeignFinancialAccount>
      <ForeignOffice>0</ForeignOffice>
      <MaintainAnyDonorAdvisedFunds>0</MaintainAnyDonorAdvisedFunds>
      <DoesOrgHaveHospital>0</DoesOrgHaveHospital>
      <TanningServicesProvided>0</TanningServicesProvided>
      <RelatedOrgControlledEntity>0</RelatedOrgControlledEntity>
      <TransactionWithControlEntity>0</TransactionWithControlEntity>
      <EngagePoliticalCmpgnActivities>0</EngagePoliticalCmpgnActivities>
      <EngageInLobbyingActivities>0</EngageInLobbyingActivities>
      <OperatingSchool>0</OperatingSchool>
      <TrnsfrsExemptNonCharRelatedOrg>0</TrnsfrsExemptNonCharRelatedOrg>
      <PartVIOfCompOfHighestPaidEmpl>NONE</PartVIOfCompOfHighestPaidEmpl>
      <PartVIAHghstPaidCntrctProfSer>NONE</PartVIAHghstPaidCntrctProfSer>
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        <CurrentTaxYearMinus1Year>269990</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>171806</CurrentTaxYear>
        <Total>660796</Total>
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        <CurrentTaxYearMinus2Years>79000</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>269990</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>171806</CurrentTaxYear>
        <Total>660796</Total>
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      <PublicSupportTotal170>660796</PublicSupportTotal170>
      <TotalSupport>660796</TotalSupport>
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      <ThirtyThreePercntTestsCY170>X</ThirtyThreePercntTestsCY170>
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      <GeneralExplanation>
        <Identifier>OTHER EXPENSES</Identifier>
        <ReturnReference>FORM 990-EZ, PART I, LINE 16</ReturnReference>
        <Explanation>DESCRIPTION: COMPUTER AND INTERNET EXPENSE. AMOUNT: 3,111. DESCRIPTION: DUES AND SUBSCRIPTIONS. AMOUNT: 825. DESCRIPTION: BOARD EXPENSE. AMOUNT: 975. DESCRIPTION: REPAIRS AND MAINTENANCE. AMOUNT: 90,814. DESCRIPTION: INSURANCE. AMOUNT: 1,143. DESCRIPTION: OFFICE SUPPLIES. AMOUNT: 2,669. DESCRIPTION: TRAVEL. AMOUNT: 917. DESCRIPTION: MEALS AND ENTERTAINMENT. AMOUNT: 287. DESCRIPTION: ELECTRONICS. AMOUNT: 1,373. DESCRIPTION: MISC. AMOUNT: 2,284. DESCRIPTION: WEBSITE. AMOUNT: 10,240. DESCRIPTION: PRINTING. AMOUNT: 13,204. DESCRIPTION: PRODUCTION. AMOUNT: 4,330. TOTAL TO FORM 990-EZ, LINE 16: 132,172.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <ReasonableCauseExplanation documentId="RetDoc2125800001">
      <Explanation>THIS RETURN IS BEING FILED BETWEEN MARCH 1, 2012, AND MARCH 30, 2012, AS DIRECTED BY THE IRS IN NOTICE 2012-4, BECAUSE ELECTRONIC FILING WAS NOT AVAILABLE JANUARY 1, 2012 THROUGH FEBRUARY 29, 2012. WE REQUEST THAT PENALTIES BE WAIVED BECAUSE IT WOULD BE INEQUITABLE TO IMPOSE A PENALTY ON US DUE TO THE UNUSUAL CIRCUMSTANCES REQUIRING US TO DELAY THE FILING OF THIS RETURN.</Explanation>
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      <Declaration>THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.</Declaration>
    </TransferPrsnlBnftContractsDecl>
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