﻿<?xml version="1.0" encoding="utf-8"?>
<Return xmlns="http://www.irs.gov/efile" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.irs.gov/efile" returnVersion="2011v1.2">
  <ReturnHeader binaryAttachmentCount="0">
    <Timestamp>2012-04-17T10:44:57-05:00</Timestamp>
    <TaxPeriodEndDate>2011-12-31</TaxPeriodEndDate>
    <PreparerFirm>
      <EIN>233063393</EIN>
      <PreparerFirmBusinessName>
        <BusinessNameLine1>ELKO &amp; ASSOCIATES LTD</BusinessNameLine1>
      </PreparerFirmBusinessName>
      <PreparerFirmUSAddress>
        <AddressLine1>521 PLYMOUTH ROAD SUITE 120</AddressLine1>
        <City>PLYMOUTH MEETING</City>
        <State>PA</State>
        <ZIPCode>19462</ZIPCode>
      </PreparerFirmUSAddress>
    </PreparerFirm>
    <ReturnType>990</ReturnType>
    <TaxPeriodBeginDate>2011-01-01</TaxPeriodBeginDate>
    <Filer>
      <EIN>526044269</EIN>
      <Name>
        <BusinessNameLine1>MUSEUM STORE ASSOCIATION</BusinessNameLine1>
      </Name>
      <NameControl>MUSE</NameControl>
      <Phone>3035049223</Phone>
      <USAddress>
        <AddressLine1>4100 E MISSISSIPPI AVE</AddressLine1>
        <City>DENVER</City>
        <State>CO</State>
        <ZIPCode>802463048</ZIPCode>
      </USAddress>
    </Filer>
    <Officer>
      <Name>BEVERLY BARSOOK</Name>
      <Title>EXECUTIVE DIRECTOR</Title>
      <Phone>3035049223</Phone>
      <DateSigned>2012-03-29</DateSigned>
      <AuthorizeThirdParty>1</AuthorizeThirdParty>
    </Officer>
    <Preparer>
      <Name>GREGORY D STRATOTI CPA MST</Name>
      <PTIN>P00787977</PTIN>
      <Phone>6102799100</Phone>
    </Preparer>
    <TaxYear>2011</TaxYear>
    <BuildTS>2016-02-24 21:20:13Z</BuildTS>
  </ReturnHeader>
  <ReturnData documentCount="6">
    <IRS990 documentId="RetDoc1038000001" referenceDocumentId="RetDoc1044400001">
      <DoingBusinessAs>
        <BusinessNameLine1>SAME AS ABOVE</BusinessNameLine1>
      </DoingBusinessAs>
      <NameOfPrincipalOfficerPerson>BEVERLY BARSOOK</NameOfPrincipalOfficerPerson>
      <AddressPrincipalOfficerUS>
        <AddressLine1>4100 E MISSISSIPPI AVE</AddressLine1>
        <City>DENVER</City>
        <State>CO</State>
        <ZIPCode>802463048</ZIPCode>
      </AddressPrincipalOfficerUS>
      <GrossReceipts>2456307</GrossReceipts>
      <GroupReturnForAffiliates>0</GroupReturnForAffiliates>
      <GroupExemptionNumber>7205</GroupExemptionNumber>
      <Organization501c3>X</Organization501c3>
      <WebSite>WWW.MUSEUMSTOREASSOCIATION.ORG</WebSite>
      <TypeOfOrganizationAssociation>X</TypeOfOrganizationAssociation>
      <YearFormation>1955</YearFormation>
      <StateLegalDomicile>CO</StateLegalDomicile>
      <ActivityOrMissionDescription>TO PROMOTE THE GENERAL WELFARE OF THE MUSEUM INDUSTRY.</ActivityOrMissionDescription>
      <NbrVotingMembersGoverningBody>7</NbrVotingMembersGoverningBody>
      <NbrIndependentVotingMembers>7</NbrIndependentVotingMembers>
      <TotalNbrEmployees>10</TotalNbrEmployees>
      <TotalNbrVolunteers>150</TotalNbrVolunteers>
      <TotalGrossUBI>145416</TotalGrossUBI>
      <NetUnrelatedBusinessTxblIncome>0</NetUnrelatedBusinessTxblIncome>
      <ContributionsGrantsPriorYear>3988</ContributionsGrantsPriorYear>
      <ContributionsGrantsCurrentYear>8136</ContributionsGrantsCurrentYear>
      <ProgramServiceRevenuePriorYear>1209698</ProgramServiceRevenuePriorYear>
      <ProgramServiceRevenueCY>1130238</ProgramServiceRevenueCY>
      <InvestmentIncomePriorYear>-37047</InvestmentIncomePriorYear>
      <InvestmentIncomeCurrentYear>27430</InvestmentIncomeCurrentYear>
      <OtherRevenuePriorYear>218910</OtherRevenuePriorYear>
      <OtherRevenueCurrentYear>191976</OtherRevenueCurrentYear>
      <TotalRevenuePriorYear>1395549</TotalRevenuePriorYear>
      <TotalRevenueCurrentYear>1357780</TotalRevenueCurrentYear>
      <GrantsAndSimilarAmntsPriorYear>6300</GrantsAndSimilarAmntsPriorYear>
      <GrantsAndSimilarAmntsCY>6000</GrantsAndSimilarAmntsCY>
      <BenefitsPaidToMembersPriorYear>0</BenefitsPaidToMembersPriorYear>
      <BenefitsPaidToMembersCY>0</BenefitsPaidToMembersCY>
      <SalariesEtcPriorYear>741191</SalariesEtcPriorYear>
      <SalariesEtcCurrentYear>646006</SalariesEtcCurrentYear>
      <TotalProfFundrsngExpPriorYear>0</TotalProfFundrsngExpPriorYear>
      <TotalProfFundrsngExpCY>0</TotalProfFundrsngExpCY>
      <TotalFundrsngExpCurrentYear>0</TotalFundrsngExpCurrentYear>
      <OtherExpensePriorYear>921316</OtherExpensePriorYear>
      <OtherExpensesCurrentYear>928547</OtherExpensesCurrentYear>
      <TotalExpensesPriorYear>1668807</TotalExpensesPriorYear>
      <TotalExpensesCurrentYear>1580553</TotalExpensesCurrentYear>
      <RevenuesLessExpensesPriorYear>-273258</RevenuesLessExpensesPriorYear>
      <RevenuesLessExpensesCY>-222773</RevenuesLessExpensesCY>
      <TotalAssetsBOY>1527523</TotalAssetsBOY>
      <TotalAssetsEOY>1151610</TotalAssetsEOY>
      <TotalLiabilitiesBOY>769532</TotalLiabilitiesBOY>
      <TotalLiabilitiesEOY>661506</TotalLiabilitiesEOY>
      <NetAssetsOrFundBalancesBOY>757991</NetAssetsOrFundBalancesBOY>
      <NetAssetsOrFundBalancesEOY>490104</NetAssetsOrFundBalancesEOY>
      <MissionDescription>TO PROMOTE THE GENERAL WELFARE OF THE MUSEUM INDUSTRY.</MissionDescription>
      <SignificantNewProgramServices>0</SignificantNewProgramServices>
      <SignificantChange>0</SignificantChange>
      <Expense>1384574</Expense>
      <Grants>6000</Grants>
      <Revenue>1286072</Revenue>
      <Description>BY ENCOURAGING HIGH STANDARDS OF PROFESSIONAL COMPETENCE AND CONDUCT, MUSEUM STORE ASSOCIATION HELPS MUSEUM STORE MANAGERS BETTER SERVE THEIR INSTITUTIONS AND THE PUBLIC. THE ASSOCIATION SERVES APPROXIMATELY 1,030 INSTITUTIONAL MEMBERS AND NEARLY 500 EXHIBIT AFFILIATES.</Description>
      <TotalProgramServiceExpense>1384574</TotalProgramServiceExpense>
      <DescribedIn501C3 referenceDocumentId="RetDoc1039100001">1</DescribedIn501C3>
      <ScheduleBRequired>0</ScheduleBRequired>
      <PoliticalActivities>0</PoliticalActivities>
      <LobbyingActivities>0</LobbyingActivities>
      <SubjectToProxyTax>0</SubjectToProxyTax>
      <DonorAdvisedFunds referenceDocumentId="RetDoc1040000001">0</DonorAdvisedFunds>
      <ConservationEasements referenceDocumentId="RetDoc1040000001">0</ConservationEasements>
      <CollectionsOfArt referenceDocumentId="RetDoc1040000001">0</CollectionsOfArt>
      <CreditCounseling referenceDocumentId="RetDoc1040000001">0</CreditCounseling>
      <TermOrPermanentEndowments referenceDocumentId="RetDoc1040000001">0</TermOrPermanentEndowments>
      <ReportLandBldgEquip referenceDocumentId="RetDoc1040000001">1</ReportLandBldgEquip>
      <ReportInvestOthSecurities referenceDocumentId="RetDoc1040000001">1</ReportInvestOthSecurities>
      <ReportProgRelInvest referenceDocumentId="RetDoc1040000001">0</ReportProgRelInvest>
      <ReportOtherAssets referenceDocumentId="RetDoc1040000001">0</ReportOtherAssets>
      <ReportOtherLiabilities referenceDocumentId="RetDoc1040000001">0</ReportOtherLiabilities>
      <ReportFin48Footnote referenceDocumentId="RetDoc1040000001">0</ReportFin48Footnote>
      <IndependentAuditFinancialStmt referenceDocumentId="RetDoc1040000001">0</IndependentAuditFinancialStmt>
      <ConsolidatedAuditFinancialStmt referenceDocumentId="RetDoc1040000001">0</ConsolidatedAuditFinancialStmt>
      <School>0</School>
      <ForeignOffice>0</ForeignOffice>
      <ForeignActivities>0</ForeignActivities>
      <MoreThan5000KToOrganizations>0</MoreThan5000KToOrganizations>
      <MoreThan5000KToIndividuals>0</MoreThan5000KToIndividuals>
      <ProfessionalFundraising>0</ProfessionalFundraising>
      <FundraisingActivities>0</FundraisingActivities>
      <Gaming>0</Gaming>
      <Hospital>0</Hospital>
      <GrantsToOrganizations referenceDocumentId="RetDoc1041900001">0</GrantsToOrganizations>
      <GrantsToIndividuals referenceDocumentId="RetDoc1041900001">1</GrantsToIndividuals>
      <ScheduleJRequired referenceDocumentId="RetDoc1042400001">1</ScheduleJRequired>
      <TaxExemptBonds>0</TaxExemptBonds>
      <ExcessBenefitTransaction>0</ExcessBenefitTransaction>
      <PriorExcessBenefitTransaction>0</PriorExcessBenefitTransaction>
      <LoanToOfficerOrDQP>0</LoanToOfficerOrDQP>
      <GrantToRelatedPerson>0</GrantToRelatedPerson>
      <BsnssRltnshpWithOrganization>0</BsnssRltnshpWithOrganization>
      <BsnssRltnshpThruFamilyMember>0</BsnssRltnshpThruFamilyMember>
      <OfficerEntityWithBsnssRltnshp>0</OfficerEntityWithBsnssRltnshp>
      <DeductibleNonCashContributions>0</DeductibleNonCashContributions>
      <DeductibleContributionsOfArt>0</DeductibleContributionsOfArt>
      <Terminated>0</Terminated>
      <PartialLiquidation>0</PartialLiquidation>
      <DisregardedEntity>0</DisregardedEntity>
      <RelatedEntity>0</RelatedEntity>
      <RelatedOrgControlledEntity>0</RelatedOrgControlledEntity>
      <TransactionRelatedEntity>0</TransactionRelatedEntity>
      <TransfersToExemptNonChrtblOrg>0</TransfersToExemptNonChrtblOrg>
      <ActivitiesConductedPartnership>0</ActivitiesConductedPartnership>
      <ScheduleORequired>1</ScheduleORequired>
      <NumberFormsTransmittedWith1096>8</NumberFormsTransmittedWith1096>
      <NumberW2GIncluded>0</NumberW2GIncluded>
      <ComplianceWithBackupWitholding>1</ComplianceWithBackupWitholding>
      <NumberOfEmployees>10</NumberOfEmployees>
      <EmploymentTaxReturnsFiled>1</EmploymentTaxReturnsFiled>
      <UnrelatedBusinessIncome>1</UnrelatedBusinessIncome>
      <Form990-TFiled>1</Form990-TFiled>
      <ForeignFinancialAccount>0</ForeignFinancialAccount>
      <ProhibitedTaxShelterTrans>0</ProhibitedTaxShelterTrans>
      <TaxablePartyNotification>0</TaxablePartyNotification>
      <NonDeductibleContributions>0</NonDeductibleContributions>
      <QuidProQuoContributions>0</QuidProQuoContributions>
      <Form8282PropertyDisposedOf>0</Form8282PropertyDisposedOf>
      <FundsToPayPremiums>0</FundsToPayPremiums>
      <PremiumsPaid>0</PremiumsPaid>
      <IndoorTanningServices>0</IndoorTanningServices>
      <InfoInScheduleOPartVI>X</InfoInScheduleOPartVI>
      <NbrVotingGoverningBodyMembers>7</NbrVotingGoverningBodyMembers>
      <NumberIndependentVotingMembers>7</NumberIndependentVotingMembers>
      <FamilyOrBusinessRelationship>0</FamilyOrBusinessRelationship>
      <DelegationOfManagementDuties>0</DelegationOfManagementDuties>
      <ChangesToOrganizingDocs>0</ChangesToOrganizingDocs>
      <MaterialDiversionOrMisuse>0</MaterialDiversionOrMisuse>
      <MembersOrStockholders>1</MembersOrStockholders>
      <ElectionOfBoardMembers>1</ElectionOfBoardMembers>
      <DecisionsSubjectToApproval>0</DecisionsSubjectToApproval>
      <MinutesOfGoverningBody>1</MinutesOfGoverningBody>
      <MinutesOfCommittees>1</MinutesOfCommittees>
      <OfficerMailingAddress>0</OfficerMailingAddress>
      <LocalChapters>1</LocalChapters>
      <PoliciesReferenceChapters>1</PoliciesReferenceChapters>
      <Form990ProvidedToGoverningBody>1</Form990ProvidedToGoverningBody>
      <ConflictOfInterestPolicy>1</ConflictOfInterestPolicy>
      <AnnualDisclosureCoveredPersons>1</AnnualDisclosureCoveredPersons>
      <RegularMonitoringEnforcement>1</RegularMonitoringEnforcement>
      <WhistleblowerPolicy>1</WhistleblowerPolicy>
      <DocumentRetentionPolicy>1</DocumentRetentionPolicy>
      <CompensationProcessCEO>1</CompensationProcessCEO>
      <CompensationProcessOther>1</CompensationProcessOther>
      <InvestmentInJointVenture>0</InvestmentInJointVenture>
      <UponRequest>X</UponRequest>
      <TheBooksAreInCareOf>
        <NameBusiness>
          <BusinessNameLine1>BEVERLY BARSOOK</BusinessNameLine1>
        </NameBusiness>
        <TelephoneNumber>3035049223</TelephoneNumber>
        <AddressUS>
          <AddressLine1>4100 E MISSISSIPPI AVE</AddressLine1>
          <City>DENVER</City>
          <State>CO</State>
          <ZIPCode>802463048</ZIPCode>
        </AddressUS>
      </TheBooksAreInCareOf>
      <Form990PartVIISectionA>
        <NamePerson>VALERIE TROYANSKY</NamePerson>
        <Title>PRESIDENT</Title>
        <AverageHoursPerWeek>5.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>ELIZABETH RICKER</NamePerson>
        <Title>FIRST VICE PRESIDENT</Title>
        <AverageHoursPerWeek>5.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>STACEY STACHOW</NamePerson>
        <Title>SECOND VICE PRESIDENT</Title>
        <AverageHoursPerWeek>5.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>CHACHO HERMAN</NamePerson>
        <Title>SECRETARY</Title>
        <AverageHoursPerWeek>5.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>CANDACE ALLEN</NamePerson>
        <Title>TREASURER</Title>
        <AverageHoursPerWeek>5.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>STUART HATA</NamePerson>
        <Title>DIRECTOR AT LARGE</Title>
        <AverageHoursPerWeek>5.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>BARBARA LENHARDT</NamePerson>
        <Title>DIRECTOR AT LARGE</Title>
        <AverageHoursPerWeek>5.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>BEVERLY BARSOOK</NamePerson>
        <Title>EXECUTIVE DIRECTOR</Title>
        <AverageHoursPerWeek>40.00</AverageHoursPerWeek>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>149700</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>8676</OtherCompensation>
      </Form990PartVIISectionA>
      <TotalReportableCompFromOrg>149700</TotalReportableCompFromOrg>
      <TotalReportableCompFrmRltdOrgs>0</TotalReportableCompFrmRltdOrgs>
      <TotalOtherCompensation>8676</TotalOtherCompensation>
      <NumberIndividualsGT100K>1</NumberIndividualsGT100K>
      <FormersListed>0</FormersListed>
      <TotalCompGT150K>1</TotalCompGT150K>
      <CompensationFromOtherSources>0</CompensationFromOtherSources>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>SKIES AMERICA PUBLISHING</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>9655 SW SUNSHINE COURT SUITE 500</AddressLine1>
            <City>BEAVERTON</City>
            <State>OR</State>
            <ZIPCode>97005</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>PRINT AND DESIGN</DescriptionOfServices>
        <Compensation>151313</Compensation>
      </ContractorCompensation>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>CUSHMAN &amp; WAKEFIELD</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>1050 17TH STREET STE 1400</AddressLine1>
            <City>DENVER</City>
            <State>CO</State>
            <ZIPCode>80265</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>RENT</DescriptionOfServices>
        <Compensation>113414</Compensation>
      </ContractorCompensation>
      <NumberOfContractorsGT100K>2</NumberOfContractorsGT100K>
      <AllOtherContributions>8136</AllOtherContributions>
      <TotalContributions>8136</TotalContributions>
      <ProgramServiceRevenue>
        <Description>ANNUAL MEETING</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>865955</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>865955</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>MEMBERSHIP DUES</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>255594</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>255594</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>PUBLICATIONS</Description>
        <BusinessCode>511190</BusinessCode>
        <TotalRevenueColumn>8689</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>8689</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <TotalProgramServiceRevenue>1130238</TotalProgramServiceRevenue>
      <InvestmentIncome>
        <TotalRevenueColumn>16883</TotalRevenueColumn>
        <ExclusionAmount>16883</ExclusionAmount>
      </InvestmentIncome>
      <RoyaltiesRevenue>
        <TotalRevenueColumn>27858</TotalRevenueColumn>
        <ExclusionAmount>27858</ExclusionAmount>
      </RoyaltiesRevenue>
      <GrossAmountSalesAssets>
        <Securities>1109074</Securities>
      </GrossAmountSalesAssets>
      <LessCostOthBasisSalesExpenses>
        <Securities>1098527</Securities>
      </LessCostOthBasisSalesExpenses>
      <GainOrLoss>
        <Securities>10547</Securities>
      </GainOrLoss>
      <NetGainOrLossInvestments>
        <TotalRevenueColumn>10547</TotalRevenueColumn>
        <ExclusionAmount>10547</ExclusionAmount>
      </NetGainOrLossInvestments>
      <OtherRevenueMisc>
        <Description>ADVERTISING</Description>
        <BusinessCode>541800</BusinessCode>
        <TotalRevenueColumn>145416</TotalRevenueColumn>
        <UnrelatedBusinessRevenue>145416</UnrelatedBusinessRevenue>
      </OtherRevenueMisc>
      <OtherRevenueMisc>
        <Description>LIST RENTAL</Description>
        <BusinessCode>511140</BusinessCode>
        <TotalRevenueColumn>8284</TotalRevenueColumn>
        <ExclusionAmount>8284</ExclusionAmount>
      </OtherRevenueMisc>
      <OtherRevenueMisc>
        <Description>BOOKSTORE</Description>
        <BusinessCode>451211</BusinessCode>
        <TotalRevenueColumn>6699</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>6699</RelatedOrExemptFunctionIncome>
      </OtherRevenueMisc>
      <MiscellaneousRevenue>
        <TotalRevenueColumn>3719</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>3719</RelatedOrExemptFunctionIncome>
      </MiscellaneousRevenue>
      <TotalOtherRevenue>164118</TotalOtherRevenue>
      <TotalRevenue>
        <TotalRevenueColumn>1357780</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>1140656</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>145416</UnrelatedBusinessRevenue>
        <ExclusionAmount>63572</ExclusionAmount>
      </TotalRevenue>
      <GrantsToDomesticIndividuals>
        <Total>6000</Total>
        <ProgramServices>6000</ProgramServices>
      </GrantsToDomesticIndividuals>
      <CompCurrentOfficersDirectors>
        <Total>149700</Total>
        <ProgramServices>119760</ProgramServices>
        <ManagementAndGeneral>29940</ManagementAndGeneral>
      </CompCurrentOfficersDirectors>
      <OtherSalariesAndWages>
        <Total>388127</Total>
        <ProgramServices>318812</ProgramServices>
        <ManagementAndGeneral>69315</ManagementAndGeneral>
      </OtherSalariesAndWages>
      <PensionPlanContributions>
        <Total>19132</Total>
        <ProgramServices>15602</ProgramServices>
        <ManagementAndGeneral>3530</ManagementAndGeneral>
      </PensionPlanContributions>
      <OtherEmployeeBenefits>
        <Total>51013</Total>
        <ProgramServices>41599</ProgramServices>
        <ManagementAndGeneral>9414</ManagementAndGeneral>
      </OtherEmployeeBenefits>
      <PayrollTaxes>
        <Total>38034</Total>
        <ProgramServices>31015</ProgramServices>
        <ManagementAndGeneral>7019</ManagementAndGeneral>
      </PayrollTaxes>
      <FeesForServicesLegal>
        <Total>4767</Total>
        <ProgramServices>1192</ProgramServices>
        <ManagementAndGeneral>3575</ManagementAndGeneral>
      </FeesForServicesLegal>
      <FeesForServicesAccounting>
        <Total>31617</Total>
        <ProgramServices>7904</ProgramServices>
        <ManagementAndGeneral>23713</ManagementAndGeneral>
      </FeesForServicesAccounting>
      <OfficeExpenses>
        <Total>282504</Total>
        <ProgramServices>264072</ProgramServices>
        <ManagementAndGeneral>18432</ManagementAndGeneral>
      </OfficeExpenses>
      <InformationTechnology>
        <Total>16756</Total>
        <ProgramServices>15080</ProgramServices>
        <ManagementAndGeneral>1676</ManagementAndGeneral>
      </InformationTechnology>
      <Occupancy>
        <Total>113540</Total>
        <ProgramServices>102186</ProgramServices>
        <ManagementAndGeneral>11354</ManagementAndGeneral>
      </Occupancy>
      <Travel>
        <Total>61627</Total>
        <ProgramServices>61627</ProgramServices>
      </Travel>
      <ConferencesMeetings>
        <Total>317165</Total>
        <ProgramServices>317165</ProgramServices>
      </ConferencesMeetings>
      <DepreciationDepletion>
        <Total>28978</Total>
        <ProgramServices>26080</ProgramServices>
        <ManagementAndGeneral>2898</ManagementAndGeneral>
      </DepreciationDepletion>
      <Insurance>
        <Total>8516</Total>
        <ProgramServices>2129</ProgramServices>
        <ManagementAndGeneral>6387</ManagementAndGeneral>
      </Insurance>
      <OtherExpenses>
        <Description>MEMBERSHIP &amp; STAFF DEVE</Description>
        <Total>35979</Total>
        <ProgramServices>29439</ProgramServices>
        <ManagementAndGeneral>6540</ManagementAndGeneral>
      </OtherExpenses>
      <OtherExpenses>
        <Description>WEBSITE</Description>
        <Total>15124</Total>
        <ProgramServices>15124</ProgramServices>
      </OtherExpenses>
      <OtherExpenses>
        <Description>LONG RANGE PLANNING</Description>
        <Total>6918</Total>
        <ProgramServices>6331</ProgramServices>
        <ManagementAndGeneral>587</ManagementAndGeneral>
      </OtherExpenses>
      <OtherExpenses>
        <Description>SAM GREENBERG BREAKFAST</Description>
        <Total>2924</Total>
        <ProgramServices>2924</ProgramServices>
      </OtherExpenses>
      <AllOtherExpenses>
        <Total>2132</Total>
        <ProgramServices>533</ProgramServices>
        <ManagementAndGeneral>1599</ManagementAndGeneral>
      </AllOtherExpenses>
      <TotalFunctionalExpenses>
        <Total>1580553</Total>
        <ProgramServices>1384574</ProgramServices>
        <ManagementAndGeneral>195979</ManagementAndGeneral>
        <Fundraising>0</Fundraising>
      </TotalFunctionalExpenses>
      <CashNonInterestBearing>
        <BOY>374503</BOY>
        <EOY>236712</EOY>
      </CashNonInterestBearing>
      <SavingsAndTempCashInvestments>
        <BOY>12496</BOY>
        <EOY>16191</EOY>
      </SavingsAndTempCashInvestments>
      <PrepaidExpensesDeferredCharges>
        <BOY>88409</BOY>
        <EOY>60401</EOY>
      </PrepaidExpensesDeferredCharges>
      <LandBuildingsEquipmentBasis>409147</LandBuildingsEquipmentBasis>
      <LandBldgEquipmentAccumDeprec>353094</LandBldgEquipmentAccumDeprec>
      <LandBuildingsEquipmentBasisNet>
        <BOY>40142</BOY>
        <EOY>56053</EOY>
      </LandBuildingsEquipmentBasisNet>
      <InvestmentsOtherSecurities>
        <BOY>1003687</BOY>
        <EOY>773967</EOY>
      </InvestmentsOtherSecurities>
      <OtherAssetsTotal>
        <BOY>8286</BOY>
        <EOY>8286</EOY>
      </OtherAssetsTotal>
      <TotalAssets>
        <BOY>1527523</BOY>
        <EOY>1151610</EOY>
      </TotalAssets>
      <AccountsPayableAccruedExpenses>
        <BOY>69832</BOY>
        <EOY>39037</EOY>
      </AccountsPayableAccruedExpenses>
      <DeferredRevenue>
        <BOY>699700</BOY>
        <EOY>622469</EOY>
      </DeferredRevenue>
      <TotalLiabilities>
        <BOY>769532</BOY>
        <EOY>661506</EOY>
      </TotalLiabilities>
      <FollowSFAS117>X</FollowSFAS117>
      <UnrestrictedNetAssets>
        <BOY>724806</BOY>
        <EOY>455802</EOY>
      </UnrestrictedNetAssets>
      <TemporarilyRestrictedNetAssets>
        <BOY>33185</BOY>
        <EOY>34302</EOY>
      </TemporarilyRestrictedNetAssets>
      <TotalNetAssetsFundBalances>
        <BOY>757991</BOY>
        <EOY>490104</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
        <BOY>1527523</BOY>
        <EOY>1151610</EOY>
      </TotalLiabNetAssetsFundBalances>
      <InfoInScheduleOPartXI>X</InfoInScheduleOPartXI>
      <ReconcilationRevenueExpenses>-222773</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>-45114</ReconcilationOtherChanges>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>1</AccountantCompileOrReview>
      <FSAudited>0</FSAudited>
      <AuditCommittee>1</AuditCommittee>
      <FinancialStatementSeparate>X</FinancialStatementSeparate>
      <FederalGrantAuditRequired>0</FederalGrantAuditRequired>
    </IRS990>
    <IRS990ScheduleA documentId="RetDoc1039100001">
      <PubliclySupportedOrg509a2>X</PubliclySupportedOrg509a2>
      <GiftsGrantsContribReceived509>
        <CurrentTaxYearMinus4Years>15638</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>679</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>10291</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>3988</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>8136</CurrentTaxYear>
        <Total>38732</Total>
      </GiftsGrantsContribReceived509>
      <GrossReceiptsFromAdmissions>
        <CurrentTaxYearMinus4Years>1419496</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>1492439</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>1416729</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>1220086</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>1140656</CurrentTaxYear>
        <Total>6689406</Total>
      </GrossReceiptsFromAdmissions>
      <Total509>
        <CurrentTaxYearMinus4Years>1435134</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>1493118</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>1427020</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>1224074</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>1148792</CurrentTaxYear>
        <Total>6728138</Total>
      </Total509>
      <AmtsRecdFromDisqualPersons>
        <Total>0</Total>
      </AmtsRecdFromDisqualPersons>
      <AmtsFromSubstContributors>
        <Total>0</Total>
      </AmtsFromSubstContributors>
      <SupportFromDQPsEtc>
        <Total>0</Total>
      </SupportFromDQPsEtc>
      <PublicSupportTotal509>6728138</PublicSupportTotal509>
      <GrossInvestmentIncome509>
        <CurrentTaxYearMinus4Years>64716</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>70290</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>55411</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>59676</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>44741</CurrentTaxYear>
        <Total>294834</Total>
      </GrossInvestmentIncome509>
      <InvestmentIncomeAndUBTI>
        <CurrentTaxYearMinus4Years>64716</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>70290</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>55411</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>59676</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>44741</CurrentTaxYear>
        <Total>294834</Total>
      </InvestmentIncomeAndUBTI>
      <OtherIncome509>
        <CurrentTaxYearMinus4Years>104</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus1Year>732</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>8284</CurrentTaxYear>
        <Total>9120</Total>
      </OtherIncome509>
      <TotalSupportTotal>
        <CurrentTaxYearMinus4Years>1499954</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>1563408</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>1482431</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>1284482</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>1201817</CurrentTaxYear>
        <Total>7032092</Total>
      </TotalSupportTotal>
      <PublicSupportPercentage509>0.95680</PublicSupportPercentage509>
      <PriorYearSupportPercentage>0.95700</PriorYearSupportPercentage>
      <InvestmentIncomePercentage>0.04190</InvestmentIncomePercentage>
      <PriorYrInvestIncomePercentage>0.04290</PriorYrInvestIncomePercentage>
      <ThirtyThreePercntTestsCY509>X</ThirtyThreePercntTestsCY509>
      <ThirtyThreePercntTestsPY509>X</ThirtyThreePercntTestsPY509>
    </IRS990ScheduleA>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <Equipment>
        <InvestmentCostOrOtherBasis>409147</InvestmentCostOrOtherBasis>
        <Depreciation>353094</Depreciation>
        <BookValue>56053</BookValue>
      </Equipment>
      <TotalOfBookValueLandBuildings>56053</TotalOfBookValueLandBuildings>
      <OtherSecurities>
        <Description>MUTUAL FUNDS</Description>
        <BookValue>773967</BookValue>
        <MethodOfValuation>F</MethodOfValuation>
      </OtherSecurities>
      <TotalOfBookValueSecurities>773967</TotalOfBookValueSecurities>
    </IRS990ScheduleD>
    <IRS990ScheduleI documentId="RetDoc1041900001">
      <RecordsMaintained>1</RecordsMaintained>
      <Form990ScheduleIPartIII>
        <TypeOfGrant>SAM GREENBERG SCHOLARSHIP FUND - TO PROVIDE ASSISTANCE TO MUSEUM STORE PERSONNEL WHO HAVE NEVER HAD AN OPPORTUNITY TO ATTEND THE ANNUAL MSA CONFERENCE.</TypeOfGrant>
        <NumberOfRecipients>9</NumberOfRecipients>
        <AmountOfCashGrant>6000</AmountOfCashGrant>
      </Form990ScheduleIPartIII>
      <Form990ScheduleIPartIV>
        <Identifier>PROCEDURE FOR MONITORING GRANTS IN THE U.S.:</Identifier>
        <ReturnReference>PART I, LINE 2:</ReturnReference>
        <Explanation>SCHEDULE I, PART I, LINE 2: SCHOLARSHIP RECIPIENTS ARE AWARDED TO QUALIFIED APPLICANTS WHO HAVE NEVER HAD THE OPPORTUNITY TO ATTEND THE ANNUAL CONFERENCE. A COMMITTEE APPOINTED BY THE BOARD OF DIRECTORS REVIEWS APPLICATIONS AND MAKES AWARDS BASED ON APPLICANT MEETING REQUIREMENTS STIPULATED IN BOARD SCHOLARSHIP POLICY. THE BOARD REVIEWS COMMITTEE AWARDS AND APPROVES SCHOLARSHIPS. THE NUMBER OF AWARDS MAY VARY YEAR TO YEAR AND DEPENDS ON AMOUNT AVAILABLE IN THE FUND.</Explanation>
      </Form990ScheduleIPartIV>
    </IRS990ScheduleI>
    <IRS990ScheduleJ documentId="RetDoc1042400001">
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>0</SeverancePayment>
      <SupplementalNonqualRetirePlan>0</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>0</EquityBasedCompArrangement>
      <CompBasedOnRevenueOfFilingOrg>0</CompBasedOnRevenueOfFilingOrg>
      <CompBasedOnRevenueRelatedOrgs>0</CompBasedOnRevenueRelatedOrgs>
      <CompBasedNetEarningsFilingOrg>0</CompBasedNetEarningsFilingOrg>
      <CompBasedNetEarningsRelateOrgs>0</CompBasedNetEarningsRelateOrgs>
      <AnyNonFixedPayments>0</AnyNonFixedPayments>
      <InitialContractException>0</InitialContractException>
      <Form990ScheduleJPartII>
        <NamePerson>BEVERLY BARSOOK</NamePerson>
        <BaseCompensationFilingOrg>149700</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>0</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>8676</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>158376</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 6</ReturnReference>
        <Explanation>THE ASSOCIATION HAS MEMBERS WHO PAY DUES AND ARE GIVEN THE RIGHT TO VOTE FOR 2ND VICE PRESIDENT, TREASURER AND SECRETARY OF THE BOARD OF DIRECTORS OF THE ASSOCIATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 7A</ReturnReference>
        <Explanation>THERE ARE MEMBERS OF THE CHAPTERS OF THE ASSOCIATION THAT VOTE FOR THE CHAPTER 2ND VICE PRESIDENT (1 YEAR TERM), CHAPTER TREASURER AND CHAPTER SECRETARY (EACH TWO YEAR TERMS) OF THE CHAPTER BOARD OF DIRECTORS. THE PRIOR YEAR 2ND VICE PRESIDENT MOVES UP TO 1ST VICE PRESIDENT AND THE 1ST VP MOVES UP TO CHAPTER PRESIDENT.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 11</ReturnReference>
        <Explanation>THE PRESIDENT, FIRST VICE PRESIDENT AND THE SECOND VICE PRESIDENT OF THE ASSOCIATION'S BOARD OF DIRECTORS REVIEWS A DRAFT OF THE 990 FORM BEFORE IT IS SUBMITTED FOR FILING.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>ANNUALLY THE NEW BOARD MEMBERS REVIEW AND AGREE TO THE CONFLICT OF INTEREST POLICY.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15</ReturnReference>
        <Explanation>THE BOARD CONDUCTS AN ANNUAL REVIEW OF THE PERFORMANCE OF THE EXECUTIVE DIRECTOR. SALARY ADJUSTMENTS MAY BE MADE AS WARRANTED BY THE BOARD OF DIRECTORS AND BASED ON THE BOARD'S SALARY REVIEW GUIDELINES.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>THESE DOCUMENTS ARE AVAILABLE TO THE PUBLIC UPON WRITTEN REQUEST TO THE MUSEUM STORE ASSOCIATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CHANGES IN NET ASSETS OR FUND BALANCES:</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 5:</ReturnReference>
        <Explanation>NET UNREALIZED LOSSES ON INVESTMENTS: -45,114.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>