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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
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      </Form990PartVIISectionA>
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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
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      <TotalLiabilities>
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      <FollowSFAS117>X</FollowSFAS117>
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      <TotalNetAssetsFundBalances>
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      <TotalLiabNetAssetsFundBalances>
        <BOY>1559156</BOY>
        <EOY>1645851</EOY>
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      <InfoInScheduleOPartXI>X</InfoInScheduleOPartXI>
      <ReconcilationRevenueExpenses>-11457</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>65548</ReconcilationOtherChanges>
      <InfoInScheduleOPartXII>X</InfoInScheduleOPartXII>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
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        <ContributorAddressUS>
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          <AddressLine2>RESTRICTED</AddressLine2>
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        <Depreciation>127129</Depreciation>
        <BookValue>67366</BookValue>
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      <TotalOfBookValueLandBuildings>385178</TotalOfBookValueLandBuildings>
      <OtherAssets>
        <Description>DEFERRED ANNUITY CONTRACTS</Description>
        <BookValue>389216</BookValue>
      </OtherAssets>
      <TotalBookValueOtherAssets>389216</TotalBookValueOtherAssets>
      <OtherLiabilities>
        <Description>DEFERRED COMPENSATION PAYABLE</Description>
        <Amount>389216</Amount>
      </OtherLiabilities>
      <TotalOfAmounts>389216</TotalOfAmounts>
      <TotalRevenue>1168209</TotalRevenue>
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      <ExcessOrDeficitForYear>-11457</ExcessOrDeficitForYear>
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      <OtherAmount>28993</OtherAmount>
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      <Form990ScheduleDPartXIV>
        <Identifier>DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:</Identifier>
        <ReturnReference>PART X:</ReturnReference>
        <Explanation>THE ORGANIZATION HAS BEEN DETERMINED TO BE EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE. THE ORGANIZATION IS SUBJECT TO INCOME TAX REGULATIONS IN THE UNITED STATES FEDERAL JURISDICTION AND THE STATE OF WISCONSIN. TAX REGULATIONS WITHIN EACH JURISDICTION ARE SUBJECT TO THE INTERPRETATION OF THE RELATED TAX LAWS AND REGULATIONS AND REQUIRE SIGNIFICANT JUDGMENT TO APPLY. THE ORGANIZATION IS NO LONGER SUBJECT TO UNITED STATES FEDERAL EXAMINATIONS FOR YEARS BEFORE 2007. FOR STATE EXAMINATIONS, THE ORGANIZATION IS NO LONGER SUBJECT TO EXAMINATIONS IN THE STATE OF WISCONSIN FOR YEARS BEFORE 2006.</Explanation>
      </Form990ScheduleDPartXIV>
      <Form990ScheduleDPartXIV>
        <Identifier>PART XI, LINE 8 - OTHER ADJUSTMENTS:</Identifier>
        <Explanation>PRIOR PERIOD ADJUSTMENT</Explanation>
      </Form990ScheduleDPartXIV>
      <Form990ScheduleDPartXIV>
        <Explanation>PART XII, LINE 2D AND PART XIII, LINE 2D: RENT EXPENSES OF $100,129 INCLUDED ON PART I, LINE 11 (SEE PART VIII, LINE 6B).</Explanation>
      </Form990ScheduleDPartXIV>
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      <SupplementalNonqualRetirePlan>1</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>0</EquityBasedCompArrangement>
      <Form990ScheduleJPartII>
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        <BaseCompensationFilingOrg>155943</BaseCompensationFilingOrg>
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        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>20374</DeferredCompFilingOrg>
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        <NontaxableBenefitsFilingOrg>2230</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>178547</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART V, LINE 2A</ReturnReference>
        <Explanation>THE NUMBER OF EMPLOYEES REPORTED ON FORM W-3 FOR THE ORGANIZATION FOR THE CALENDAR YEAR COVERED BY THIS RETURN WAS 23. THE NUMBER OF EMPLOYEES COVERED BY THE W-3 FOR THIS ORGANIZATION IS 14. THE REMAINING NINE EMPLOYEES ARE REPORTED ON THE FORM 990 FOR THRIVE, INC. AS THE TWO ORGANIZATIONS ARE COVERED UNDER THE SAME COMMON PAYMASTER, UNDER GREATER MADISON CHAMBER OF COMMERCE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 6</Identifier>
        <Explanation>THE ORGANIZATION HAS MEMBERS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION B, LINE 11</Identifier>
        <Explanation>THE FORM 990 IS PREPARED BY AN OUTSIDE CPA FIRM AND REVIEWED BY THE BOARD TREASURER AND SECRETARY. IT IS THEN REVIEWED BY THE EXECUTIVE COMMITTEE. BASED ON THE REVIEW, MODIFICATIONS, IF ANY, ARE SENT TO THE OUTSIDE CPA FIRM. THE FORM 990 WILL BE SUBMITTED TO THE IRS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15</ReturnReference>
        <Explanation>THE EXECUTIVE COMMITTEE OF THE BOARD DETERMINES THE PRESIDENT'S COMPENSATION ANNUALLY. AN EXTERNAL HUMAN RESOURCES FIRM PROVIDES COMPARABLE DATA AND THE CHAIR INFORMS THE DIRECTOR OF FINANCE AND OPERATIONS. THE PRESIDENT HAS THE DISCRETION TO DETERMINE ALL OTHER EMPLOYEE COMPENSATION. AN EXTERNAL HUMAN RESOURCES FIRM PROVIDES COMPARABLE DATA FOR THESE POSITIONS EVERY THREE YEARS. IN ADDITION, THE EXECUTIVE COMMITTEE AND THE BOARD OF DIRECTORS APPROVE THE ANNUAL BUDGET WHICH INCLUDES TOTAL COMPANY COMPENSATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>ALL GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CHANGES IN NET ASSETS OR FUND BALANCES:</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 5:</ReturnReference>
        <Explanation>NET UNREALIZED GAINS ON INVESTMENTS: 65,548. PRIOR PERIOD ADJUSTMENT</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART XII, LINE 2C:</ReturnReference>
        <Explanation>THE ORGANIZATION DID NOT CHANGE ITS AUDIT OVERSIGHT PROCESS OR INDEPENDENT ACCOUNTANT SELECTION PROCESS DURING THE YEAR.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>THRIVE INC</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>615 E WASHINGTON AVE</AddressLine1>
          <City>MADISON</City>
          <State>WI</State>
          <ZIPCode>53703</ZIPCode>
        </AddressUS>
        <EIN>711015136</EIN>
        <PrimaryActivities>REGIONAL ECONOMIC DEVELOPMENT</PrimaryActivities>
        <LegalDomicileState>WI</LegalDomicileState>
        <ExemptCodeSection>501(C)6</ExemptCodeSection>
        <DirectControllingEntityNA>N/A</DirectControllingEntityNA>
        <ControlledOrg>0</ControlledOrg>
      </Form990ScheduleRPartII>
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>GREAT MADISON CHAMBER OF COMMERCE FOUNDATION INC</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>PO BOX 71</AddressLine1>
          <City>MADISON</City>
          <State>WI</State>
          <ZIPCode>53701</ZIPCode>
        </AddressUS>
        <EIN>391734769</EIN>
        <PrimaryActivities>LEADERSHIP TRAINING</PrimaryActivities>
        <LegalDomicileState>WI</LegalDomicileState>
        <ExemptCodeSection>501(C)3</ExemptCodeSection>
        <PublicCharityStatus>TYPE III</PublicCharityStatus>
        <DirectControllingEntityName>
          <BusinessNameLine1>GREATER MADISON CHAMBER OF COMMERCE INC</BusinessNameLine1>
        </DirectControllingEntityName>
        <ControlledOrg>1</ControlledOrg>
      </Form990ScheduleRPartII>
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>THRIVE FOUNDATION INC</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>PO BOX 71</AddressLine1>
          <City>MADISON</City>
          <State>WI</State>
          <ZIPCode>53701</ZIPCode>
        </AddressUS>
        <EIN>273346646</EIN>
        <PrimaryActivities>REGIONAL ECONOMIC DEVELOPMENT SUPPORT</PrimaryActivities>
        <LegalDomicileState>WI</LegalDomicileState>
        <ExemptCodeSection>APPLIED FOR</ExemptCodeSection>
        <PublicCharityStatus>UNSURE YET</PublicCharityStatus>
        <DirectControllingEntityNA>N/A</DirectControllingEntityNA>
        <ControlledOrg>0</ControlledOrg>
      </Form990ScheduleRPartII>
      <ReceiptOfIntAnnRentsRoyalties>1</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>0</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>0</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>0</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>0</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>0</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>0</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>0</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>1</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>0</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>1</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>0</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>1</SharingOfFacilities>
      <SharingOfPaidEmployees>1</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>0</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>1</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>0</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>0</OtherTransferFromOtherOrg>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>THRIVE INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>A</TransactionType>
        <AmountInvolved>20313</AmountInvolved>
        <MethodOfAmtDetermination>FAIR MARKET VALUE</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>THRIVE INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>I</TransactionType>
        <AmountInvolved>0</AmountInvolved>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>THRIVE INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>K</TransactionType>
        <AmountInvolved>90181</AmountInvolved>
        <MethodOfAmtDetermination>FAIR MARKET VALUE</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>THRIVE INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>N</TransactionType>
        <AmountInvolved>0</AmountInvolved>
      </TransactionsRelatedOrgsTable>
    </IRS990ScheduleR>
  </ReturnData>
</Return>