2011-04-21T20:29:30-05:00 2010-12-31 WCUL Services Corp N25W23131 Paul Rd Suite 500 Pewaukee WI 53072 990 2010-01-01 390716655 Heartland Credit Union HEAR 5325 High Crossing Blvd Madison WI 53718 Sally Dischler 6082827000 2011-04-21 false Cari Thompson 2625490200 2011-04-21 2010 2016-02-24 21:20:13Z X Sally Dischler 11900016 false X www.heartlandcu.org X 1936 WI To provide our members with quality cost-effective personalized financial services that contribute to their social and economic well-being 7 7 82 19330 -1130 0 11083008 11454768 5895 52843 94534 109762 11183437 11617373 0 0 3628120 3847604 0 0 7914636 6778983 11542756 10626587 -359319 990786 165609121 165095643 151870217 151618271 13738904 13477372 To provide our members with quality cost-effective personalized financial services that contribute to their social and economic well-being false false We have deposit transaction and investment accounts with 16553 members at 1231 During 2010 we opened 4583 new deposit transaction and investment accounts We have 3564 loans during 2010 As of 123110 we had 817 mortgageshome equity lines 5197 consumer loans and 459 member business loans We also had 2651 credit card accounts with our members false false false false false false false false true false false false true false false false false false false false false false false false false false false true false false false false false false false false false false false false false false false true X 5212 0 true 82 true true false false false false false false X 7 7 false false false false true true true true true false false true true true true true true true false false X Sally Dischler 6082827000 5325 High Crossing Blvd Madison WI 53718 Dennis Reinen 1.00 X X 0 0 0 Lois Grans 1.00 X X 0 0 0 Lucy Harr 1.00 X 0 0 0 Marc Jones 1.00 X X 0 0 0 Pat Doucette 1.00 X 0 0 0 Paul Beloungy 1.00 X 0 0 0 Robert Christianson 1.00 X 0 0 0 Charles Ingwell X 55910 0 7290 Sally Dischler 40.00 X 149850 0 32121 Steve Farnsworth 40.00 X 93334 0 25632 299094 0 65043 1 false true false CUAnswers Inc 6000 28th Street Ste 100 Grand Rapids MI 49546 Data Processing 482650 Physicians Plus Ins Corp PO Box 3057 Milwaukee WI 53201 Employee Health In 320632 Marshall and Isley Bank Retirement Pension Plan Appleton WI 54912 Empl Retirement 178304 3 Interest on Loans 522100 8308249 8308249 Member Account Card Fee 522100 1774588 1774588 Other Member Fee Income 522100 1120862 1120862 Non Member ATM Fees 519100 19330 19330 na 231739 231739 11454768 59823 59823 25809 25809 90112 6159 83953 83953 83953 269504 276484 -6980 -6980 -6980 11617373 11435438 19330 162605 299094 2695156 366036 260932 226386 7655 247422 239738 528909 21797 65898 48757 398293 25227 Dividends to Members 2015660 Provision for Loan Loss 845000 Loan Servicing Expense 325963 Member Account Card Costs 1555469 Member InsNCUSIF 409759 43436 10626587 0 0 0 1422770 1607046 20037331 7402794 19132 2306381 132129459 142230392 743769 625405 15067324 6284764 8963994 8782560 1254412 1421217 1038254 719848 165609121 165095643 2098278 1427039 8625000 1125000 141146939 149066232 151870217 151618271 X 13738904 13477372 13738904 13477372 165609121 165095643 X 990786 -1252318 X false false false 1682938 1682938 8561114 2183825 6377289 3970827 3410758 560069 852445 690181 162264 8782560 NCUA Capitalization 1421217 1421217 Member Shares & Deposits 147855345 Net Pension Liability 1008536 All Other Liabilities 202351 149066232 X X X Sally Dischler 149850 0 0 0 0 0 21627 0 10494 0 181971 0 0 0 01. Unrelated business income explanation (Part V, line 3b) An application for extension will be filed 02. Members or stockholder classes and rights (Part VI, line 6) The organization consists of members To be a member one must have a sharesavings account Each member has one vote to elect the governing body Board of Directors 03. Member election for additional members (Part VI, line 7a) The Board of Directors is elected by the membership utilizing their one vote per member 04. Governing body decisions (Part VI, line 7b) Each member has one vote to utilize in ratifying significant decisions beyond the authority of the Board as outlined in the organizations bylaws Any decision to dissolve or merge the organization requires approval of membership unless mandated by regulatory agency ie NCUA Wisconsin Office of Credit Unions 05. Form 990 governing body review (Part VI, line 11) Form 990 is reviewed for errors and omissions first by credit union executives then provided to the board of directors for review before it is filed 06. Conflict of interest policy compliance (Part VI, line 12c) Employees and officials are required to disclose any known conflicts of interest annually All vendor contracts are reviewed for any conflicts of interesrt prior to execution 07. CEO, executive director, top management comp (Part VI, line 15a) To determine CEO compensation the executive committee of the board of directors reviewed annual CEO goals CUES Executive Compensation Salary Data by geographic region credit union financial results specifically the ROA and the projected budget for the coming year The executive committee then met in private to determine the compensation The minutes of the CEO Review and Executive Committee were documented by the board secretary The Board Chairman then provided the results of the review and compensation to the entire board during closed session 08. Governing documents, etc, available to public (Part VI, line 19) We post our financial statements in all branch lobbies on a monthly basis 09. Explanation of other changes in net assets or fund balances (Part XI, line 5) The other change in net assets was due to FAS 87 entires for cahnges to the accounting for the credit unions pension plan