2011-11-14T10:48:54-06:00 2010-12-31 KPMG LLP 1676 International Dr McLean VA 22102 990 2010-01-01 530193519 NATIONAL GEOGRAPHIC SOCIETY NATI 2028577000 1145 17TH ST NW WASHINGTON DC 20036 Christopher Liedel 2028577000 2011-11-15 1 Greg Goller 7032868000 2010 2016-02-24 21:20:13Z JOHN M FAHEY JR 1145 17TH ST NW WASHINGTON DC 20036 562723758 0 X N/A X 1888 DC The purpose of the Society shall be to increase and diffuse geographic knowledge in the broadest sense to inspire people to care about the planet. 20 17 1152 105 65961298 -1983194 23663170 16452378 387175057 371345776 -5324271 24293398 39624215 40103675 445138171 452195227 10585826 12011099 0 0 107564185 109297434 107427 90278 5069576 341443563 324386033 459701001 445784844 -14562830 6410383 1180502810 1271825161 455959813 489831760 724542997 781993401 X To increase and diffuse geographic knowledge in the broadest sense: the description of land, sea, and universe; the interrelationship of man with the flora and fauna of the earth; and the historical, cultural, scientific, governmental, and social background of people; to conduct and assist investigation, research, and exploration in any branch of geography; and to encourage and assist the experience and knowledge of other cultures and lands. The Society states that its mission is to inspire people to care about the planet. 0 0 186221464 53485863 National Geographic magazine is distributed mainly to members of the Society as a benefit of membership. A limited number of magazines are made available to non-members as corporate and library subscriptions. As a promotion for membership, the magazine is also sold on newsstands. In 2010 National Geographic was circulated worldwide both in English and in 33 local-language editions. One in four readers now peruses the magazine in a language other than English.Each month the National Geographic Society publishes its official journal, National Geographic magazine, which contains carefully reported, stunningly photographed, and graphically illustrated feature articles and multiple one-page department shorts, all designed to fulfill the Society's mission of disseminating geographic knowledge in its broadest sense. In 2010 National Geographic published 70 feature articles, and an additional ten or more pages each month of shorter pieces. Subject areas include anthropology, archaeology, environment, exploration, health, history, human culture, natural history, paleontology, science, technology, wildlife, and world affairs. The Editor in Chief and his senior staff weigh the merits of story proposals and decide which to develop into magazine articles that will educate and inform readers about the world and also inspire them to care about the planet and be active stewards of its resources. Our editorial Research Division verifies all facts before publication to produce the most accurate and informative reporting possible. In 2010, coverage of the environment and energy remained a strong focus of feature articles in the magazine: The entire April issue was devoted to Fresh Water, detailing among other issues the importance of fresh water in a world with an expanding population and competing needs, the challenge in the developing world to provide fresh water to its citizens, the environmental impact of melting glaciers on large segments of humankind, and the political nature of water and the prospect for future supplies of clean water. Other environmental coverage throughout the year dealt with a warming trend in Greenland and how people and agriculture are adapting (June); successful efforts by native tribes in the U.S. to protect and restore their lands (August); the effect of extraction industries such as timber, gold, nickel, and gems on the environment and cultures of Madagascar (September) and Bristol Bay, Alaska (December); the current status of the U.S. electric grid and how to improve and "green" it for the 21st century (July); and the massive destruction caused by the oil spill in the Gulf of Mexico, accompanied by a pull-out supplement showing on one side in text and full-color art the inter-woven layers of marine life in the Gulf and on the other side cartography and graphics of the Gulf's geology and hydrology. The challenges of protecting wildlife against the pressures of the modern world were confronted in an in-depth investigative report on the illegal trade in Asian wildlife (January), which led to reform within the Malaysian Ministry of Natural Resources and Environment and to new legislation within Malaysia to protect wildlife. The article on Wolf Wars (March) highlighted different points of view in the western U.S. as this predator makes a comeback in its natural range. The Society's coverage of animal migrations in North America (November)contrasted the magnificent spectacle of massive movement of sandhill cranes and monarch butterflies with the vertical movement of a lone mountain goat or the perilous road crossing of a rattlesnake, and all the human obstacles to these ages-old migrations. The accompanying two-sided supplement provided a map of the world on one side and, on the other, detailed in words, art, maps, and diagrams the migration of select species worldwide. Wonders and beauty of the natural world were highlighted in articles on clownfish (January), curious Congo chimps (February), carnivorous plants (March), Iberian lynx (May), bowerbirds (July), Bahamas blue holes (August), life of eels (September), and whooper swans (December).The magazine's look at peoples and places around the world provided context for current world affairs both local and worldwide. We reported on Polygamy in America within the Fundamentalist Church of Jesus Christ of Latter-Day Saints (February); the threat from dam-building to traditional groups in the Omo Valley of Ethiopia (March); the worship of new saints in Mexico to help combat the harsh realities of daily life in drug-riddled regions (May); the promise of Mandela's legacy in South Africa with the shadows of apartheid still lingering (June); the Punjab, troubled heartland of Pakistan, where east meets west and Taliban terrorism increases (July); and Southern Sudan's shaky peace and movement toward independence (November).In the area of science, the magazine launched the year with an article on bionics and state-of-the-art prostheses. Other science articles reported on what we are learning about the universe from the Hubble Space Telescope (February); the recovery of the landscape around Mount St. Helens 30 years after the eruption (May); the science of sleep and what we know and don't know after decades of study (May); and knowledge of the Milky Way gleaned from an array of scientific instruments and satellites.History, archaeology, and paleontology offerings included articles about Peru's Nasca Lines, created more than 2,000 years ago (March); the evolution of early humans and rise of bipedalism in Africa (July); the study of King Tut's DNA and what it reveals about an ancient Egyptian dynasty (September); the search for archaeological evidence of King David and King Solomon, and other scientific discoveries now being made in the Holy Land (December).In 2010, National Geographic magazine expanded its editorial content to tablet devices, with an interactive iPad edition. The content of this edition is largely the same as the print issue with the addition of supplemental material such as extra images and photos, video, audio, and interactive graphics. The magazine launched digital reader versions with the November 2010 issue, and are largely replicas of the print edition. Also in November we offered The 50 Greatest Photographs of National Geographic as an Adobe-based app. National Geographic magazine also carries out the Society's mission beyond the printed and electronic pages by supporting educational efforts of other organizations and by providing informative programs and pro bono outreach by its staff - all of which inform the public on topics central to the Society's mission. Staff members also contribute to the journalism profession in many ways. For example, in April 2010 the Editor in Chief was elected to the board of the American Society of Magazine Editors, the principal organization for magazine journalists in the United States. The magazine's Deputy Editor spent a week in April 2010 at Colby College as a Lovejoy Journalist in Residence, lecturing to students about journalism. One of the senior photo editors is a founding member of the International League of Conservation Photographers and serves on its board. One of our Executive Editors taught at the University of Missouri's annual Photo Workshop.In connection with our single-topic issue on fresh water in April, several members of the editorial staff of National Geographic magazine worked with the Annenberg Foundation in California to curate a three-month-long exhibit of photographs and present talks on the worldwide state of fresh water. Through the Society's Education Division, the magazine provided a free digital download of the Water Issue to more than 70,000 teachers throughout the United States. Complimentary copies of the April issue were distributed to key congressional committees working on water issues. Another outgrowth of the Water Issue was the magazine's integral involvement in planning, organizing, and moderating the third annual Aspen Environment Forum, a three-day meeting of leading minds in science, business, policy, and journalism, convened to discuss the world's fresh water challenges and opportunities. The forum was co-sponsored by the Aspen Institute and National Geographic magazine, and was held in Aspen in July 2010.Senior editors and other members of the magazine's staff contributed their knowledge in public outreach by participating in workshops, moderating panel discussions, and giving presentations for such groups as the U.S. Senate Committee on Energy and Natural Resources, Association of California Water Agencies, the Nieman Foundation, Milwaukee Water Council, Population Connection, Oregon State University, American Societies for Oriental Research, and the American Copy Editors Society. In 2010 worldwide monthly circulation was 6,939,393Expenses $186,221,464. including grants of $ 0. Revenue $53,485,863 101193417 94515376 Book & Other Related Products:The Society publishes books for adults and children to inspire people to care about the planet and to educate readers about geography and related subjects. In 2010, we published the 9th edition of our critically acclaimed National Geographic Atlas of the World, a cartographic masterpiece with dynamic graphics and compelling visual stories covering the vital developments of our world in the reliable, authoritative, and innovative style that has made National Geographic a leader in this category. Further examples of among the 110+ books published in 2010 include: National Geographic Complete Parks of the United States, an extensive travel planner covering not only the 58 official National Parks but also the nearly 350 additional properties in the Park Service's domain; The Last Speakers, which brings the crisis of global language extinction to a new level of awareness; Indian Nations of North America, the definitive, insightful reference on Native Americans, captivating and informative for all who appreciate history, diverse cultures, stunning images, and the artistry of maps; The President's Photographer: Fifty Years Inside the Oval Office, the companion to the National Geographic Television special, is an intimate story of the men and women who are both visual historians and key links between the public and the Presidents; Smithsonian National Air and Space Museum: An Autobiography, this book, designed to convey the awe of a visitor first walking into the world's largest showplace of aviation history, headlines the Museum's incredible collections, both on view and behind the scenes; and Treasures of Alaska, a new look at the State as the travel destination for wilderness experience in America, celebrating the many lives and unique landscapes that make up this vast and storied land.The Society's books have been translated into more than 37 languages and are sold throughout the world. The Society also sells magazine and map storage slipcases, a selection of calendars and diaries, globes, videos, geography-related toys for children, and other related products.Expenses $101,193,417. including grants of $ 0. Revenue $94,515,376 22693102 25970423 NATIONAL GEOGRAPHIC KIDS magazine is published ten times a year and is distributed to individuals, schools, and public libraries. The magazine's mission is to excite kids about learning while educating them about the world around them. Prepared primarily for children ages 6 to 14 years old, NATIONAL GEOGRAPHIC KIDS offers an appealing mix of articles on wildlife, science, technology, pets, adventures, special kids, and geography. For its work in 2010, NG KIDS won two Distinguished Achievement Awards from the Association of Educational Publishers for anniversary / commemorative issue ("35th Birthday / Special Readers' Choice Edition") and one-themed issue ("35 Cool Things"), as well as a Parents' Choice Silver Award and an Eddie nomination. Examples of NG KIDS activities in 2010 include a "Special Awesome Animals Issue," a "Special Readers' Choice Edition," and a "Two-sided Family Fun Edition," jam-packed with educational games and ideas for activities that families can do together; publication of two animal collector's card sets; feature stories on animal rescues such as bears, chimps, and otters; "Cool Inventions;" "Guinness World Records;" and "Fun Stuff," a regular seven-page department filled with educational games and activities. In March 2010 NG KIDS announced a new Guinness World Record set by its readers for the largest collection of clothing to recycle, with a grand total of 33,088 pairs of blue jeans. The denim was donated to Cotton: From Blue to Green, which recycles denim to make insulation for rebuilding houses damaged by natural disasters. In 2010, the magazine also announced that readers contributed more than $13,400 to provide clean water for Haitian families after the January 2010 earthquake through the NG KIDS "Be a Star, Save a Life" campaign.Additionally in 2010, there were 23 international editions of NG KIDS.2010 Average Worldwide Circulation of NG KIDS: 1,566,939Expenses $ 22,693,102. including grants of $ 0. Revenue $ 25,970,423 19017144 18347252 National Geographic Traveler Magazine: NATIONAL GEOGRAPHIC TRAVELER, the world's most widely read travel magazine with over seven million readers, is published eight times a year to further geographic knowledge with articles that explore the geography, history, and culture of selected locations. Every article's purpose is to foster interest in the educational value of travel destinations by encouraging readers to experience geography and the world's cultures first-hand. A pioneer in promoting sustainable tourism, NG Traveler believes that enhancing an authentic "sense of place" benefits both travelers and the locations they visit. In support of this sustainable-tourism ethic, the magazine published several landmark articles in 2010, its 26th year. In the May/June issue, Traveler produced "Tours of a Lifetime," its fifth annual round-up of 50 top guided expeditions. Inclusion was based on a tour company's level of dedication to authenticity, immersion in local culture and geography, and sustainability. In November/ December the magazine published its seventh annual "Places Rated" survey assessing the environmental and cultural conditions of the world's top travel destinations. The 2010 survey revisited iconic destinations to document how places are improving through inspired stewardship or showing signs of degradation environmentally and/or culturally. Also featured in 2010: the "Stay List," which showcased unique hotels in Great Britain; and Green Chicago, a celebration of a city that has made sustainability a priority. NG Traveler continues to increase its global network of travel and geographical experts, who contribute insider accounts of the world's greatest destinations and introduce noteworthy off-the-radar places that reward the geographically and culturally curious traveler. All of this content is complemented by vibrant photography.In 2010, The Society's award-winning blog, "Intelligent Travel," delivered authentic travel news to an expanding online audience, including several thousand Facebook fans and Twitter followers. To uphold the aesthetic of the magazine and engage new audiences, Traveler continues to extend its reach by pursuing effective ways to serve our mission digitally.Traveler continued to increase its international readership in 2010, publishing 14 global editions.2010 Average Worldwide Circulation: 1,348,626 4246242 4437282 Complete National Geographic DVD/Hard Drive set:You can browse more than 122 years of National Geographic magazine--every article, photograph, and map the Society has published exactly as they appeared in print. This definitive collection of every issue of National Geographic magazine is digitally reproduced in high resolution. The visual interface can be used to explore a topic, find photographs, browse the globe, or wander on your own expedition. 4701560 5277133 NATIONAL GEOGRAPHIC LITTLE KIDS magazine is published six times a year and distributed to individuals, schools, and public libraries. The magazine's mission is to excite preschoolers about exploring their world. Prepared primarily for children ages 3 to 6 years old, NATIONAL GEOGRAPHIC LITTLE KIDS offers an appealing mix of articles on wildlife, science, pets, nature, and geography, as well as skill-building educational games, mazes, and activities. For its work in 2010, NG LITTLE KIDS won a Parents' Choice Gold Award for the fourth year in a row. NG LITTLE KIDS contains no advertising.Examples of NG LITTLE KIDS activities in 2010 include publication of six collector's card sets about animals plus feature stories on animals such as lions, ducks, dolphins, elephants, owls, and ermines.Additionally in 2010, there were 3 international editions of NG LITTLE KIDS.2010 Average Worldwide Circulation of NG LITTLE KIDS: 311,504 6178352 5867966 NG EXPLORER! K-12 MAGAZINESNational Geographic Explorer! comprises a line of four magazines. All four magazines use standards-based, high-interest science and social studies content to teach literacy at specific grade ranges. National Geographic Young Explorer is designed for students in Kindergarten and grade 1. Two editions of National Geographic Explorer have the same articles and design but are written at different grade ranges. This way, the two editions can be used at the indicated grade range or mixed and matched for differentiated instruction. The Pioneer Edition is written for grades 2-3 and the Pathfinder Edition is written for grades 4-5. National Geographic Extreme Explorer is meant for struggling readers in middle school. It presents grade-level content written at a grade 3 reading level. These magazines are all free of advertising.The combined circulation for these magazines in 2010 was approx. 2.3 million. 7735306 5575935 CHILDREN'S PUBLISHING PROGRAMThe Society's children's publishing program continued to enhance its family reference library with two strong titles in 2010 - National Geographic Kids Animal Atlas, a child-friendly reference combining animal photos with colorful, easily accessible maps to teach young readers about geography through the wild creatures that fascinate them; and National Geographic Kids The Ultimate Dinopedia, offering children ages 7 to 10 - those at the height of their enthusiasm for the prehistoric giants - complete coverage of all the known dinosaurs. On the heels of the very successful launch the previous year, the second installment of National Geographic Kids Almanac was published continuing to bring young readers the very latest updates to living on and caring for planet Earth. In 2010 the Society also launched Weird But True! and followed with Weird But True! 2, casual reference books for kids filled with wild-and-wacky facts, whimsical designs, and eye-popping photos that make for fun reading. Other notable children's titles published in 2010 were Unraveling Freedom, a book about democracy on the homefront during World War I; Spies of Mississippi, a true story of how State spies tried to block voting rights for African Americans during the Civil Rights area; and Summer's Bloodiest Days: The Battle of Gettysburg as Told from All Sides, a unique approach combining gripping eyewitness accounts, archival photographs, and dramatic artwork to tell the story of the momentous battle through the voices of those who were there. The Society's children's publishing program released several new titles in the very popular National Geographic Readers series, which is comprised of leveled-reading, easy-to-read formatted books, developed in concert with experts in the field of literacy education, which get kids reading by giving them lots of interesting information about subjects that matter to them. 5219241 119479 1820528 National Geographic LiveThe Society hosts speakers, performances and film screenings through its own National Geographic Live series around North America, and also arranges for speakers to appear at museums, universities, corporations and other organizations. National Geographic Live also offers two programs focused on delivering unique experiences to students across North America: 1) The Giant Traveling Maps program features gymnasium-sized floor maps of the continents designed to combat geographic illiteracy by igniting young peoples' interest in geography. Loaned to schools, the giant maps teach map reading skills, place names, capital cities, population centers, and physical features, as well as important vital, wildlife and cultural phenomena. 2) The National Geographic Live Student Matinees program features National Geographic explorers in live presentations around North America. As leaders in their fields, these explorers offer students fresh and exciting knowledge from the front lines of discovery. And as passionate individuals focused on expanding the boundaries of knowledge, NG explorers offer powerful role models for students. Through National Geographic Live, the National Geographic Speakers Bureau, Giant Traveling Maps and National Geographic Live Student Matinees, the Society reached 382,488 individuals through 411 public speaker events, student matinee events, concerts, film screenings, and map visits that took place both at the Society's headquarters in Washington, D.C. and in these locations across North America and internationally:Amherst, MAArlington, VAAsilomar, Pacific Grove, CaliforniaAtlanta, GAAustin, TXAvondale, PABanff, AlbertaBerlin, GermanyBuffalo, NYCentralia, ILChicago, ILCincinnati, OHColorado Springs, COColumbus, OHCorpus Christi, TXCorvallis, ORDallas, TXFt. Wayne, INHamburg, GermanyHarrisburg, PAHouston, TXHuntington Beach, CAJupiter, FLLas Vegas, NVLebanon, ILLos Altos, CAMartin, TNMcLean, VAMesa, AZMidland, TXMilwaukee, WIMinneapolis, MNMonterey, CANew London, CTNew York, NYNiagara-on-the-Lake, ONNorth Mankato, WINottingham, EnglandOlympia, WAOmaha, NEOrlando, FLOslo, NorwayPalos Verdes, CAPasadena, CAPhiladelphia, PARaleigh, NCReading, PARedondo Beach, CARichmond, VARiviera Maya, MexicoSakhir, BahrainSalt Lake City, UTSan Diego, CASan Francisco, CASan Sebastian, SpainSao Paulo, BrazilScottsdale, AZSeattle, WASherbrooke, QCSt. Petersburg, FLStavanger, NorwayThousand Oaks, CAToronto, CanadaWashington, DCWhitehorse, YukonWilliamsport, PAWindsor, CTWinnemucca, NVWinnipeg, ManitobaNG LIVE! ALL ROADS FILM PROJECT The All Roads Film Project is a National Geographic initiative that provides a global platform for indigenous and under-represented minority-culture filmmakers, photographers, and artists from around the world. The project includes the All Roads Film Festival, the All Roads Photography Program, the All Roads Seed Grant and Fellowship Program, and International Film Nights. The Film Festival presents works by and about indigenous and minority cultures from around the globe. In addition to shorts, features, documentaries, and animation, the festival also presents panel discussions with filmmakers, performances of live music, a photography exhibition, and an art market. The All Roads Film Festival is held annually at the National Geographic headquarters in Washington, D.C. Affiliated film events are held at the Santa Fe Film Festival, in Santa Fe, New Mexico; the Jackson Hole Wildlife Film Festival in Jackson Hole, Wyoming; The Vancouver International Film Festival in Vancouver, Canada; the American Geographical Society's third international Race, Ethnicity, and Place Conference at the University of Texas, San Marcos, Texas; and at the United Nations in New York City, and at the Community Film Festival, in Bainbridge, Washington. The All Roads Photography Program recognizes and supports talented storytellers from around the world who are documenting their changing cultures and communities through photography. The program provides a forum for photographers to showcase their work to global audiences through exhibitions, panel discussions, a Website, and workshops. The program awards eligible photographers a seed grant, cameras, and other photographic equipment to assist them with their fieldwork.The All Roads Seed Grant and Fellowship Program provides up to 10 grants annually to help indigenous and under-represented minority-culture filmmakers produce a film or video project. These films are considered for inclusion in the All Roads Film Festival and for broadcast via other National Geographic-related channels. The All Roads Film Project also collaborates with film festivals, partner organizations, and members of the diplomatic community to provide additional venues for filmmakers through periodic screenings of films that showcase productions from a variety of countries. 5452555 7199924 TRAVEL--EXPEDITIONSThe Society's travel program, National Geographic Expeditions, enables members to visit, experience, and learn first-hand about the history, archaeology, geography, and culture of destinations around the world. Members and other participants travel with Society experts such as explorers, writers, and researchers on carefully planned journeys emphasizing enrichment and experiential learning. The expeditions include lectures by experts and suggested pre-tour reading materials, and are designed to encourage further study of the geographic areas visited. 5938763 7097269 IMAGE SALESPhotographs shot by National Geographic photographers are made available to the general public, through the Image Sales division. 1391247 50000 903998 GEOGRAPHY BEEThe GEOGRAPHY COMPETITIONS department is in charge of both the National Geographic Bee and the National Geographic World Championship. The National Geographic Bee is a nationwide contest for schools in the United States with grades four through eight. With a first-place prize of a $25,000 college scholarship-- and other prizes in additional scholarships and travel -- the Bee is designed to encourage the teaching and study of geography. Over 12,000 schools and nearly four million students from all 50 states, the District of Columbia, U.S. territories, and Department of Defense Dependents Schools take part in the Bee annually. State Bees are held in the spring, usually on college campuses and with up to the top 100 students in each state competing. In attendance are teachers, family members and media. The national finals bring the state winners together to compete in Washington, DC at Society headquarters. Geography Competitions' GeoBee Challenge website, a geography quiz game that uses questions from the National Geographic Bee, continued to be a popular destination online, serving up millions of page views to students and the general public testing their knowledge of the world around them. The National Geographic World Championship is held every two years. The next competition is scheduled in 2011. 3352778 1213736 386228 PUBLIC SERVICE ADMIN & OTHER MISC. PUBLIC SERVICE GRANTS 3809744 164836 0 GENOGRAPHIC PROJECTIn April 2005, National Geographic and IBM, with field science support from The Waitt Family Foundation, launched the Genographic Project, a five-year research initiative to trace humanity's migratory journey back to a common shared ancestor through DNA analysis. It is a scientific effort to better understand human diversity around the world and to try to answer that question "Where do we all come from"? In tracing and recording the human migratory journey, the Genographic Project has established a collaborative program of global DNA sampling of indigenous and traditional peoples at ten regions around the globe. Members of the general public also participated in this real-time major research effort through a confidential Genographic Public Participation Kit that allowed them to send in their DNA to trace their own migratory history. Net proceeds from kit sales help fund the ongoing research and the Genographic Legacy Fund, a grant program supporting indigenous education initiatives, cultural conservation projects and linguistic preservation programs. By the end of 2010, over 365,610 members of the general public had joined the Genographic Project by purchasing a kit. 8358705 5598405 RESEARCH, CONSERVATION & EXPEDITIONSThe Committee for Research and Exploration has awarded more than 8760 grants since 1890, totaling more than $124,572,900. The Committee supported extraordinary research in 2010, awarding 121 grants totaling $2,199,703, representing fieldwork in the disciplines of anthropology, archaeology, astronomy, biology, climatology, geography, geology, paleontology, and oceanography. Geologist Cynthia Liutkus and her archaeological colleagues successfully dated the earliest footprints of modern Homo sapiens to 120 thousand years in northern Tanzania. Her results are currently being developed for a short feature in National Geographic magazine. Geographer and forestry expert Amy Hessl studied the history of forest fires in the northern steppe of Mongolia when she discovered an incredibly well-preserved fallen forest containing 2000 years of tree rings. These innocuous rings will shed new light on the climatic reasons for the rise of Genghis Khan, and will be featured in the upcoming Valley of the Khans National Geographic Television special. Biologist Robert Hueter received a discretionary grant to study the effects of the Deepwater Horizon oil spill on whale sharks in the Gulf of Mexico, reminding us that our actions on this planet affect more than just humans. The Expeditions Council is a grant program dedicated to funding the exploration of largely unrecorded or little-known areas of Earth, as well as regions of the planet undergoing significant environmental or cultural change. Since its inception in 1998, the Expeditions Council has awarded more than 411 grants totaling $13,317,069, and has funded projects that span the entire spectrum of exploration and adventure. The Council awarded 31 grants in 2010 totaling $1,135,134. Among the Expeditions Council projects funded in 2010, explorer and photographer Carsten Peter and a team of scientists--including another EC grantee, Dr. Ken Sims--were supported with two grants to investigate and document Mt. Nyragongo in the Democratic Republic of the Congo. This unique and perfectly shaped stratovolcano on the western side of the Virunga mountains is one of Africa's most active volcanoes. Nyragongo's potential interaction with nearby Lake Kivu might trigger a catastrophic explosion, which could prove deadly for nearly two million people. The project was featured in National Geographic magazine, and on the National Geographic Channel. Herpetologist Dr. Zoltan Tackacs received support to study the uses of snake venom in traditional cultures of Southeast Asia. Accompanied by environmental anthropologist Dr. Kenny Broad, he gathered samples of venom, and visited and documented local peoples who interact with these potentially lethal creatures. This project will be featured as a two-part series on the National Geographic Channel, as well as a major feature in National Geographic magazine. Dr. Albert Zink carried out a forensic analysis of the Tyrolean Iceman, Otzi, through blood and tissue samples. The goal: To assess overall health, life habits, and to better ascertain the circumstances of his murder 10,000 years ago on a high pass on the Italian-Austrian border of the Alps. The results are featured in the November 2011 issue of National Geographic, as well as in a television program to air on the National Geographic Channels.National Geographic Young Explorer grants support the next generation of researchers, explorers and conservationists. Young Explorer Grants provide individuals age 18 to 25 with some of their first experience carrying out fieldwork and exploration. A total of $148,599 was awarded in 2010, supporting 34 field projects. Emily Ainsworth's anthropological research took her to Mexico, where she followed circus troupes and documented the lives of the performers photographically. Her work seeks to elevate the status of the circus in Mexico, highlighting the beauty of this performance art and its place as part of Mexico's cultural heritage. Clare Fieseler studied local Belizean communities' compliance with a legislated ban on the fishing of parrotfish, a local keystone species. Her work is identifying some of the complexities surrounding the human dimensions of marine conservation in order to inform future marine conservation strategies and policies. Researcher Allen Pope traveled to Iceland to implement new airborne technologies which will help researchers better understand the ongoing changes in glaciers. Ultimately, Pope's study will allow for better remote glacier monitoring techniques to inform current research on climate change, sea level rise, and the availability of water resources.The Conservation Trust is a grant program that supports innovative solutions to issues of global concern. The Trust encourages model projects that engage and inform their areas' local population. Projects that hold potential as media subject matter are also encouraged, as National Geographic's vast audience offers our grantees opportunities to make a broad public impact. The Conservation Trust has awarded 202 grants since its inception in 2001, totaling $5.7 million dollars. The Trust awarded 11 grants in 2010 at a total of $302,394. These projects included: Rachel Nuwer's efforts to mitigate the threats to carnivores and pangolins in southern Vietnam; Bennett Hennessey's work with indigenous groups in Bolivia to create alternative-materials headdresses as a conservation tool to protect endemic blue-throated macaws; and Mbunya Nkemnyi's strategies for engaging local communities in creating a gorilla sanctuary in Bechati, Cameroon. The NGS/Waitt Grants Program is an initiative of the National Geographic Society and the Waitt Foundation that provides the essential funding for cutting-edge exploratory research. Grants are made for exploratory fieldwork that holds promise for new breakthroughs in the natural and social sciences. A total of 187 projects have been funded since the inception of the grant program in 2008, totaling $2,732,972 in cash awards. Sixty-five grants were awarded in 2010 at a total of $853,293. These projects included Julia Day's project: Understanding why Africa's Lake Tanganyika is so biodiverse; Christopher Morgan's Wind River High Altitude Archaeology Project; and Rhian Waller's work on the Reproduction of Red Tree Coral in Alaska. Grantees come from all disciplines and conduct research throughout the world. LEX/NG GrantsThe LEX/NG Fund grant program supports, research, conservation and education programs in locations where the Lindblad/National Geographic fleet sails, many as part of of the National Geographic Expeditions travel program. During the 2010 calendar year, the fund awarded grants totaling $877,000 in support of conservation work by the Southeast Alaska Conservation Council in the Tongass National Forest; the Alaska Whale Foundation in SE Alaska for humpback whale research and conservation programs; sustainable tourism & development, education, restoration and capacity building in the Galapagos Islands through the Charles Darwin Station, the Scalesia Foundation & the Galapagos Shared Vision committee; and conservation and environmental programs along the Baja Peninsula of Mexico in conjunction with the Mexican Fund for the Conservation of Nature. Guests traveling aboard the ships meet with the individuals and organizations supported through the program. 606892 CENTER FOR SUSTAINABLE DESTINATIONSThe Center for Sustainable Destinations (CSD) coordinated an annual program to rate places around the world on destination stewardship, maintained a website to provide information and resources on sustainable tourism and destination stewardship, and provided technical assistance to communities interested in wisely managed tourism through its 'Programs for Places' initiative. CSD also engaged organizatons in strategic partnership to heighten awareness of the geotourism concept. CSD served on the Advisory Board of National Parks Canada Recreational Assessment Program. CSD also sat on the sustainable tourism advisory board of the Ocean Conservancy. The CSD director provided in-kind service on the international committee for the Preserve America Summit, the George Washington University Leadership Council, and in co-founding the U.N. Centre of Excellence for Destinations in Montreal. 1041589 REMOTE IMAGING/CRITTERCAMNational Geographic's Remote Imaging Program is dedicated to developing and deploying novel imaging tools for research, exploration and conservation. In 2010, Remote Imaging's CRITTERCAM field projects included Australian sea lions, white sharks in South Africa, our first wild alligator deployments in Florida, humpback whales in Antarctica, and the rare short-eared dog in the Peruvian Amazon. A year-long project was initiated on domestic cats, working with researchers at the University of Georgia. The Deep Ocean DropCams got their first oceanic tests, going to the deepest point in the Atlantic Ocean, descending to 8400 meters in the Puerto Rico Trench. The DropCams and their cousins, the Sun Spheres provided unique assistance in documenting deep ocean research projects. Development began with a remote controlled helicopter with the lifting capacity to carry high quality imaging systems with the potential for aerial filming in difficult/remote locations. New automated video 'trap' camera systems proved valuable for researchers. The Remote Imaging team also worked with NOAA researchers to build a special camera for use with their autonomous underwater vehicles (AUVs).Such cutting edge exploration yields new knowledge and provides stories that capture the public's imagination. There are over 30 Crittercam videos on the National Geographic web site - the Australian sea lion POV piece was the most viewed video on the entire site for 2010. The 6,000 square foot exhibition "CRITTERCAM" museum exhibit continued travelling around the U.S., educating enthusiastic audiences about "the world through animal eyes." Remote Imaging staff also participated in dozens of presentations at universities, conferences and events across the country, including an NGLive! event at headquarters. 1397831 ARTS/MISSIONS MEDIAArts/Missions Media is dedicated to broadcast, online, radio, mobile and other arts or media projects and partnerships that showcase the various mission-related educational and scientific objectives of the National Geographic Society.One Missions Media program in 2010 was National Geographic Weekend, a two hourly weekly radio talk show featuring compelling interviews about our planet, and the activities of the National Geographic Society. It featured dozens of the most exciting adventurers, explorers, scientists, conservationists, photographers and filmmakers in the world--many of whom are funded by the Society. 6134249 662969 OTHER MISC. GEOGRAPHIC EDUCATION PROGRAMS 3061190 2709656 EDUCATION FOUNDATION EXPENSESThe Society's Education Foundation was originally established to commemorate the Society's centennial in 1988. With a mission "to support, promote and advance geographic education in the United States, Canada, and elsewhere," the Foundation promotes improved teacher quality and classroom learning. Proposals are solicited from universities and other nonprofits for innovative projects. Since its inception, the Education Foundation has worked in programmatic partnership with other private donors and state governments to support university-hosted Geography Alliances--statewide partnerships between academic professors and K-12 teachers to provide professional development, networking, and more. In many cases, the Education Foundation supports individual Alliances through dedicated, state-specific endowments, called Geography Education Funds. While the Foundation emphasizes improvement of geographic literacy in the United States, select work is also supported in Canada.In 2010, the Foundation made 80 awards totaling over $2.70 million.A few illustrative examples of work funded by these grants include:Alaska Geographic AllianceIn 2010 the Alaska Geographic Alliance was funded for core operations ($20,000) and strategic planning ($10,000). Essential activities included communications with Alliance members, students, communities, state-level education personnel, and others in the Alliance network; travel by the Coordinators to the Alliance Network's annual meeting and to annual meetings of the National Council for Geographic Education; and in-person meetings with state-level education administrators and Alliance members from across the state. These activities were important to the Alliance's establishment of a long-term strategic planning process as it entered a restructuring and rebuilding phase. Other key activities under the grant included enlisting administrative assistance from a graduate student to strengthen and maintain internal communications via a website and electronic newsletter; conducting a survey to analyze Alliance resources; and supporting an ambitious series of Geography Awareness Week events throughout the state. ($30,000 total)Colorado Geographic AllianceThe overarching vision of the Colorado Geographic Alliance is to support geographic literacy through teacher professional development and activities designed to ensure that geography is valued as an important part of the curriculum by State and local governments, school districts, employers, and citizens. Its mission is to equip educators with solid geographic content knowledge, skills, and an awareness of the uses of the geographic perspective. A 2010 grant from the Colorado Geography Education Fund enabled Alliance leadership to attend national and state-level annual meetings, develop the strategic plan, support programs for professional development and geographic outreach, and promote geography concepts as important components of learning to a wide variety of audiences. An important focus of professional development was geospatial technology: new developments have created multiple employment opportunities in the private and public sectors and teachers need help to prepare Colorado students to fill those positions. ($96,885 Total)NatureBridgeIn 2010, a grant from the Education Foundation enabled NatureBridge, a non-profit based in California, to support geographic education and environmental learning opportunities for elementary and high-school groups from underserved, low-income communities. These funds enabled low- and moderate-income students to attend field science education programming at Olympic Park Institute, Headlands Institute, Yosemite Institute, and the Santa Monica Mountains Institute. The hands-on, research-based experiences are designed to create curiosity about, and lifelong interest in, the natural world and to inspire responsible actions to sustain it.( $82,565 Total)The Foundation's staff works with external evaluators and encouragesgrantees to assess programs and projects to determine the value ofgeographic education to student achievement on state and nationalstandards and to demonstrate the essential role of geography as aneducational priority and a core component of grades K-12 academiccurricula.NATIONAL GEOGRAPHIC EDUCATION PROGRAMSThe mission of the National Geographic Education Programs group (NGEP)is to maximize the impact of the National Geographic Society's diverseresearch and communications programs on education as well as to promotegeographic literacy through formal and informal settings and to teachpeople to care for the planet and its peoples. The NGEP staff workswith other divisions within the Society to design learning experiences for school groups and the community that draw on National Geographic's richand diverse media products, scientific exploration, and grantees andcreates curricular materials and educational guides for exhibits, liveevents, media, and other initiatives. NGEP also provides professionaldevelopment opportunities for teachers and offers opportunities forstudents and teachers to travel on National Geographic Expeditions. Inaddition, the NGEP group oversees the National Geographic Society Education Foundation division.National Geographic Education OnlineIn 2010, NG Education Programs completed the first phase of redesign for its website, significantly expanding and enhancing NG Education's reach and leadership in the field of education. This new website increased the organization's ability to meet the needs and expectations of its diverse audiences, from formal and informal educators to students and families. NGEP creates and provides free instructional materials aligned with national education standards, designs and conducts professional development, and works with other national organizations to increase the quality and availability of geographic learning opportunities. The National Geographic Education website is the primary method of dissemination for NGEP's products and programs, and provides an improved infrastructure designed to meet NG Education's dual missions of promoting geographic literacy through its resources, programs, and networks, and of serving as the educational outreach arm of the Society, showcasing National Geographic's rich media and research assets in learning contexts. In addition, the new site provides stronger connections to its family of websites in the Thinkfinity Consortium.Chesapeake Bay Fieldscope ProjectThe Chesapeake Bay FieldScope Project is a project-based educational initiative that engages students in 21st century investigations of place using real-time geospatial technology. FieldScope is a free and intuitive, web-based application that that allows students to combine their own data with data collected by scientists and other students in order to analyze trends over months and years. This online GIS resource is a model for field-based geoscience learning supported by technology; a pilot instance has been created to take advantage of the particularly rich natural resources of the Chesapeake Bay, a local area technology infrastructure that includes the Chesapeake Bay Interpretive Buoy System, and a public-private partnership that includes the National Geographic Society, Verizon, and NOAA.The goal of the Chesapeake Bay FieldScope Project is to providestudents with a dynamic experience that combines classroom learningwith outdoor field experiences and technology-supported inquiry.Students throughout the Chesapeake Bay Watershed collect, compare, andanalyze water quality data (including quantitative measurements, fieldnotes, photos, and video) in order to understand and protect theresources in and around the Bay. They then use National GeographicFieldScope to share and analyze their data. The overall design is intended to help students understand the impact of humans on the Bay ecosystem and our dependence upon the health of the Bay. For teachers, this project gives them cutting-edge resources to reinvigorate their classrooms and the opportunity to conduct meaningful programs that build year after year.On-going trainings and demonstrations -- online and in-person -- support novice users in using the basic and advanced tools and analysis capabilities that FieldScope has to offer. Additionally, we captured video interviews with people who have been working on the bay their entire lives harvesting oysters, striped bass, and blue crabs, help students understand the cultural and economic aspect of the Chesapeake Bay fishery. These videos will be edited and refined during 2011.FieldScope has been integrated into the Fairfax County (VA) and Anne Arundel County (MD) middle school curriculum. Students collect water quality data in the field and teachers use the data to do graphing, analysis, and reinforce watershed concepts in the classroom. EDUCATION FOUNDATION EXPENSES, cont.BioBlitz Educational OutreachNational Geographic and the National Park Service (NPS) are partners on a ten-year "BioBlitz" program, that is conducting a 24-hour species inventory event in a different national park each year. In these BioBlitz's members of the public of all ages explore the biodiversity of their national parks while gaining awareness of the natural environment and participating in scientific study. For students, a BioBlitz experience has the potential to inspire the next generation of naturalists, conservation biologists, and biogeographers. The 2010 BioBlitz was held April 30 and May 1 in Biscayne National Park (NP) near Miami, Florida, with more than 2500 participants and 170 scientists. Staff from Biscayne NP and National Geographic Education Programs (NGEP) engaged students and educators in the 2010 event in a number of ways, starting with a two-day professional development workshop in January. Twenty elementary and secondary teachers participated in presentations and hands-on activities featuring the park's biodiversity, BioBlitz curriculum available online, and culminating with field-based inventories of marine life. Teachers were introduced to the Ocean education initiative and the Fieldscope mapping tool to help their students explore the park's marine and terrestrial environments before and after the event. They also learned about Encyclopedia of Life as a resource and opportunity to contribute citizen science data year round. NGEP also developed a Biscayne BioBlitz FieldScope Project and a series of classroom activities to extend students' BioBlitz learning. A total of 1300 students and their teachers joined the event for hikes, inventories, demonstrations, and other activities led by park naturalists, professional scientists, graduate students, and other field biologists. NGEP staff worked with NPS staff to display actual species data and photographs from the event in the FieldScope project as part of a larger teaching unit developed by NGEP. With data entered into Fieldscope, students were able to analyze levels of biodiversity in marine and terrestrial environments across the park. The Fieldscope project was also featured as part of the Society's larger online presence for BioBlitz through the Oceans Program portal online.Ocean Education InitiativeNG Education has developed a variety of learning programs and events to increase ocean literacy for teachers, students, and the general public. One program is a two-year National Teacher Leadership Academy: Ocean (NTLA) program to prepare teachers to be ambassadors for ocean education in their own states. Teachers applied to the program as individuals, or as part of a team of up to four members. From the talented pool of applicants, 60 high school biology teachers, representing 33 states and Guam, were selected to participate in the program, which consists of a week-long professional development experience in 2010, ongoing classroom support in the 2010-11 school year, and a leadership workshop planned for 2011. From July 10-17, 2010, in classrooms at the Scripps Institution of Oceanography in La Jolla, and aboard a teaching vessel from the Ocean Institute in Dana Point, the teachers heard from experts in ocean-related research fields, received content lectures, discussed teaching practices and pedagogy, and conducted hands-on experiments and activities from the curriculum.NGEP also created national workshops that trained 200 ocean recreation professionals in Monterey Bay, CA and Miami, FL to educate their potential 624,000 yearly customers in fun ways that effect positive behavioral shifts. Additionally, these trainings will open communication among groups that often do not collaborate - ocean recreation groups, local government and law enforcement, and agricultural communities whose watersheds flow to marine recreation areas. Our target audience for these workshops is the scuba industry, boat captains/naturalists, lifeguards, and the recreational fishing community.Community OutreachFor 10 days in August, National Geographic set-up educational tents for the 22,000 Boy Scouts gathered at the Centennial National Boy Scout Jamboree at Fort A.P. Hill in Virginia, reaching thousands of members of the Boy Scouts community. In 2010 National Geographic Education Programs reached a variety of audiences to share the information on upcoming ocean programs and ThinkQuest. The 2010 National Science Teachers Association (NSTA) conference welcomed thousands of educators in Philadelphia where we featured an ocean themed booth and collaborated closely with the Oracle Education Foundation. In addition we reached over 2,000 educators at the National Marine Educators Association (NMEA) and National Council for Geographic Education (NCGE) with dynamic presentations focusing on standards based methods for engaging students in ocean content.Alliance Network Capacity-BuildingAs part of NG Education Programs' overall strategy to reach our Geo-Literacy goals in 2025, we are focusing on ways to build the capacity of the nationwide Alliance Network to undertake powerful, large-scale, systemic change for geography education and to have meaningful impact at scale. To that end, NG Education developed an "executive management course" training module for Alliance leadership teams called Capacity Building Course 1: Laying the Groundwork for Growth (CBC). Throughout this course, participating Alliance leadership teams developed knowledge that will help them address the question, "How can we, as individual Alliances and as a network, build on the strong foundation we've laid over the past 20 years to achieve unprecedented levels of geo-literacy among students by 2025 and beyond?"The CBC was constructed around four content areas: systemic education change, strategic planning, program evaluation, and organizational design and management to enable Alliance leaders to understand: the theory and practice of systemic education reform, including vision-setting, constituency-building, and reform analysis; key terms and concepts of strategic planning including how strategic planning can help produce superior performance and generate support for their Alliance's work; key terms and concepts of program evaluation, including how evaluation plays a critical role in continuous program improvement; and key terms and concepts of organizational design. The course was offered four times in 2010, enabling every Alliance to send a leadership team of up to four people to take part in a four-day intensive face-to-face workshop followed by a 10 week sequence of assignments and lessons-delivered through an e-learning Web portal called "Moodle" - to be completed at home.Geography Awareness WeekCreated in 1987 by presidential proclamation, Geography Awareness Week is an annual event to raise public awareness of the importance of geographic education. In 2010 people around the country were encouraged by the Society to discover the fascinating geography of Earth's most precious natural resource through activities, multimedia, quizzes, and more during Geography Awareness Week (Novemeber 14-20)-and learn what they could do to help, both globally and locally. International engineering firm CH2M HILL partnered with National Geographic to promote geography awareness. Through their generous support 16,000 posters, almost 40,000 maps and nearly 32,000 bookmarks were distributed around the country. The Geography Awareness Week Web site (www.GeographyAwarenessWeek.org) offered access to educational games, activities and lessons about fresh water. Beginning in Geography Awareness Week Zinio, the digital magazine and book distributor, offered free access to the April 2010 issue of National Geographic magazine, "Water: Our Thirsty World," during the month of November. The Web site also featured opportunities to join nearly 100,000 geography supporters in promoting the cause of fresh water. Instructions on how to run events at home, find books and films about freshwater, and many more activities were available free to download, generating 60,000 page views and 36,000 visits just during the month of November. The week-long "Blog-a-Thon" alone had 40 guest bloggers and 7,188 visits. EDUCATION FOUNDATION EXPENSES, cont.Media Extensions:National Geographic Education partners with the other divisions of National Geographic to create materials that enable educators to take advantage of media resources from National Geographic to teach important subjects in their classes. These "media extensions" often take the form of activities or lesson plans that are built around an article, video, or collection of photographs. Below are two examples of media extensions that were created in 2010. Gulf Oil SpillThe 2010 BP Deepwater Horizon oil spill in the Gulf of Mexico is a tragedy of enormous proportions that will impact communities and be studied by scientists for many years. Knowing this environmental tragedy would reach classrooms around the country the NGEP ocean education team responded by creating timely lesson plans for teachers to implement immediately. Each activity uses media such as film clips, maps, and photography from National Geographic's collection of online articles and visuals about the Gulf of Mexico oil spill. The activity pages contain the full text of each activity, along with related content and links. Alternatively, teachers can choose the a la carte options from this page to put together their own curriculum. These resources can be viewed online at http://www.nationalgeographic.com/educator-resources/oil-spills/Great Migrations Education MaterialsNational Geographic Channel's Great Migrations was a seven-part global programming event that took viewers around the world on the arduous journeys that millions of animals undertake to ensure the survival of their species. NGEP created educational materials covering: animal instincts and behaviors, animal navigaion and migration cues. The materials included video clips with classroom uses and focus questions, activities appropriate for in and out of school learning, and additional videos, photos, and lesson ideas for creating a complete classroom experience. Materials were made available athttp://education.nationalgeographic.com/education/program/great-migrations-education-outreach 5112493 3672019 EXPLORER'S HALL EXHIBITSWith the overwhelming success of Terracotta Warriors, the National Geographic Museum welcomed 341,555 visitors in 2010 including National Geographic members, teachers and students from the local metropolitan area and across the country, as well as diplomats, senior citizen groups, civic organizations, individuals, and families. ExhibitionsThe National Geographic Museum supports the NG mission by creating exhibitions and programs that educate and encourage visitors to be curious about the world and interested in its stewardship. The Museum's goal is to engage visitors in interesting and important subjects while educating, growing, and diversifying our audience. In 2010, the museum presented the 14 exhibits listed below:Beyond the Story: National Geographic Unpublished December 30, 2010-June 12, 2011In the course of a year, more than 1.5 million images are made by National Geographic magazine photographers. Each photographer returns from an assignment with thousands of images. This exhibition featured 50 unpublished photographs from 15 photographers covering everything from the wilds of Madagascar to new leisure pursuits in booming Shanghai. The pictures were selected by editors and photographers and represent a tiny fraction of the unpublished favorites from 2010.The President's Photographer: 50 Years Inside the Oval Office November 3, 2010-May 1, 2011Through both iconic and rarely seen pictures of White House residents and insights from the photographers who chronicled them, visitors were transported through presidential history, from photos made when the first official presidential photographer was hired in 1963, to today's unprecedented coverage of President Barack Obama. Assembled by three-time Emmy Award-winner John Bredar, this exhibition featured works by veteran presidential photographers and was the companion to the National Geographic book, The President's Photographer. Great Migrations: A Photography ExhibitionOctober 15, 2010-April 11, 2011Whether by land, sea, or air, animals are constantly on the move. They run, fly, crawl, or swim to survive. They navigate to breeding grounds, greener pastures, and safe havens. For countless species, migration is a dramatic, dangerous, and crucial endeavor - and it is arguably the greatest spectacle that nature orchestrates. The 40 images in this exhibition reflect the seven-hour, National Geographic Channel event "Great Migrations." Simply Beautiful: Photographs from National Geographic September 3, 2010-February 6, 2011The more than 50 images in this exhibition plumb the depths of National Geographic's Image Collection to highlight the loveliest and most appealing photographs from this impressive archive. Assembled by award-winning National Geographic photographer Annie Griffiths, the exhibition includes images from the Society's core mission areas: exploration, wildlife, cultures, science, and nature. Wild Music: Sounds & Songs of LifeOctober 1, 2010-January 2, 2011Whales compose, bullfrogs chorus, songbirds greet the dawn, and people everywhere sing. Long before the advent of iTunes, the musical instinct ran deep. Wild Music explores evidence for the biological origins of music through highly interactive exhibits and exceptional sound experiences, and - in the process - expands our understandings of what makes music. Geckos: Tails to ToepadsSeptember 24, 2010-January 5, 2011 More than 70 live geckos in this exhibition represented 18 species from all over the world. Through the live specimens and interactive programming, visitors experienced geckos in all of their variety.Sacred Waters: Photography by John StanmeyerMarch 13-June 13, 2010Photographer John Stanmeyer traveled the world in search of how different cultures relate to water. He captured everything from offerings alongside the sacred Ganges in India to waterfall rituals in Japan, Laos, and Haiti. The 45 photographs in this exhibition showcased his work from his magazine assignment.Rare: Photographs by Joel SartoreMarch 18-October 12, 2010North American species are disappearing at an alarming rate. Some are well-known like the grizzly bear and the California condor. But many more, such as the bog turtle or Santa Catalina Island fox, are less familiar though equally threatened. This series of back-lit photographs displayed on the Museum's exterior showed the beauty, grace, and value in every species.Sculptures by Gary StaabMarch 9-July 19, 2010A display of sculpted leaf cutter ants, dragon fly and other beetles mounted in the courtyard.Da Vinci: The GeniusJune 14-September 12, 2010Featuring an array of full-scale machine inventions, reproductions of his famous Renaissance paintings, and detailed anatomical sketches, Da Vinci-The Genius demonstrated the full scope of Leonardo da Vinci's remarkable innovations as an inventor, artist, anatomist, sculptor, engineer, musician, and architect.Design for the Other 90%April 28-September 6, 2010Of the world's 6.5 billion people, ninety percent, often lack the means to purchase even the most basic goods. Design for the Other 90% explored a growing movement to design low-cost solutions for those not traditionally served by professional designers. Polar ObsessionSeptember 24, 2009-February 15, 2010 This exhibition of Paul Nicklen's photographs focused on the many aspects of the Polar Regions. Image Collection ProjectOctober 1, 2009 - March 16, 2010 National Geographic's reputation as a source of extraordinary photography is backed by an archive containing more than 11.5 million images. The Image Collection reflects the Society's coverage of every corner of the globe, showcasing cultures and human exploration and achievement as well as the Earth's diversity of wildlife and landscapes. Terra Cotta Warriors: Guardians of China's First EmperorNovember 19, 2009-March 31, 2010As the final venue on a four-city U.S. tour, the National Geographic Museum hosted - Terra Cotta Warriors: Guardians of China's First Emperor. The exhibition included 15 terra cotta figures, the largest number ever to travel to the United States from the tomb of China's First Emperor, Qin Shihuangdi, who reigned from 221-210 B.C. Named 2010 Best Exhibit by the Washington City Paper, Terra Cotta Warriors hosted more than 282,000 visitors, many of whom were visiting National Geographic for the first time. Permanent ExhibitionsGiraffes of the Sahara is a permanent courtyard display of a life-size aluminum cast of an ancient rock carving found in Morocco and donated to the Society's collection. The discovery of these casts was featured in National Geographic magazine.Grand Canyon focuses on a 3-D map "slice" of the desert section of the canyon from Las Vegas to Arizona. The permanently installed map hangs in the 17th street elevator lobby and can be viewed by every person walking underneath it.National Geographic Artifact CollectionMuseum staff manages the Society's collection of more than 2,500 artifacts. This collection, kept off site, includes objects from the Society's historic expeditions, from explorers, scientists, geographers and others. Artifacts are included in Society organized exhibitions whenever appropriate. The Museum staff also manages artifacts loans to other institutions and handles gifts of relevant objects to the National Geographic Society. In 2010, the museum handled loans to The Science Museum of Virginia and continued loans to The Children's Museum of Indianapolis, the National Maritime Museum in Greenwich, UK, Bowdoin College, the Chautauqua Institute, and the Grand Canyon Destination Cinema Theater. Volunteer ProgramThe Museum also regularly recruits and trains volunteers from local community organizations and universities. Volunteers assist with programs and help staff special events. 8290831 2154986 EXPLORERS PROGRAM AND SPECIAL PROJECTSPHOTO CAMPIn 2010, 60 Chadian students gathered in the capital city of N'Djamena to participate in one of three weeklong National Geographic Photo Camps, where they worked with National Geographic contributing photographers to tell their stories through image and writing. Chad was one of four Photo Camp locations in 2010, along with the Crimean resort town of Simeiz on the Black Sea coast, the island of Barbados, and Florida's Biscayne National Park. A total of 120 students participated in hands-on workshops, which were presented in partnership with Internews (Crimea), U.S. Embassy of Barbados (Barbados), National Park Service (Florida), and the U.S. Agency for International Development (Chad).ENDURING VOICESIn November 2010, the Enduring Voices team, comprised of National Geographic Fellows Gregory Anderson, David Harrison, and Chris Rainier, made its third trip to the remote Indian state of Arunachal Pradesh. The objective of the expedition was to continue studying Koro, an endangered Tibeto-Burman language. The Koro language, which has an estimated 800 speakers, was first documented by the Enduring Voices team and identified as a language previously unknown to science.In addition to its work in India, the team conducted a 10-day LanguageRevitalization Workshop in Santa Fe, New Mexico, in 2010, with project grantees from Native American communities, India, Paraguay, and Papua New Guinea. EXPLORERS SYMPOSIUMThe Explorers Symposium is an annual event that convenes NationalGeographic's explorers (Emerging Explorers, Explorers-in-Residence,National Geographic Fellows, and Grantees) from around the globe to participate in a two-day symposium and that brings the excitement of the field to audiences at the National Geographic Society Headquarters. In 2010, the two days of panel discussions covered topics ranging from the health and resilience of ecosystems to how technology can be harnessed as a tool for social good. The 2010 Explorers Symposium and related events took place the week of June 7-11.National Geographic introduced its largest class yet of Emerging Explorers at the Symposium. These 14 individuals were recognized for their significant contributions to world knowledge through exploration at an early stage in their careers.MEGAFISHESThe Megafishes Project, launched in 2007 in collaboration with the University of Nevada - Reno, represents the first worldwide attempt to document and protect the planet's freshwater giants. Megafish species like sturgeon, giant trout, carp and catfish are vulnerable to ecological changes, and their health is often an early indication of fundamental environmental problems. The Megafishes Project, led by 2004 Emerging Explorer and National Geographic Fellow Zeb Hogan, seeks to promote awareness about the importance of freshwater biodiversity; evaluate the conservation status of the world's giant fish through population risk assessments; and ensure the long-term sustainability of giant fish conservation in project sites through the establishment of field studies and global partnerships.Since the launch of the project, scientists have published research results on work in Mongolia and Laos and created conservation programs in local fishing communities on the Mekong. Zeb Hogan also hosted a multi-part series for the National Geographic Channels featuring different species of Megafish around the world and highlighting the environmental issues affecting the species. EXPLORERS PROGRAM AND SPECIAL PROJECTS, cont.EXPLORER-IN-RESIDENCE PROGRAMThe Explorers-in-Residence Program was created to enhance National Geographic's long-standing relationship with some of the world's best explorers and scientists. With the support of the National Geographic Society, explorers-in-residence develop programs and carry out fieldwork in their respective areas of study. National Geographic explorers' groundbreaking discoveries fuel the kind of critical information, conservation initiatives, and compelling stories that are the hallmark of the National Geographic Society.2010 Explorers in Residence:ROBERT BALLARD OCEAN EXPLORERRobert Ballard is best known for his historic discovery of the sunken R.M.S. Titanic and hydrothermal vents in the Galapagos Rift. He has conducted more than 125 deep-sea expeditions using the latest in exploration technology. He pioneered distance learning with the JASON Project, an award-winning educational program that has reached millions of students and teachers. He has received prestigious awards from the Explorers Club and the National Geographic Society--the Explorers Medal and the Hubbard Medal, respectively--as well as the Lindbergh Award. In 2003 President George W. Bush presented him with the National Endowment for the Humanities Medal. Ballard is president of the Institute for Exploration, scientist emeritus of the Woods Hole Oceanographic Institution, president of the Ocean Exploration Trust, and director of the Center for Ocean Exploration and Archaeological Oceanography at the University of Rhode Island.WADE DAVIS ANTHROPOLOGIST/ ETHNOBOTANISTWade Davis has been described as "a rare combination of scientist, scholar, poet, and passionate defender of all of life's diversity." He spent more than three years in the Amazon and Andes as a plant explorer, living among 15 indigenous groups in eight Latin American nations while making some 6,000 botanical collections. His work later took him to Haiti to investigate folk preparations implicated in the creation of zombies, an assignment that led to his writing "Passage of Darkness" (1988) and "The Serpent and the Rainbow" (1986). Awards include the Lowell Thomas Medal and the Lannan Foundation prize for literary nonfiction. In 2004 he was made an honorary member of the Explorers Club. In addition to numerous books, he has published 150 scientific and popular articles on subjects ranging from Haitian vodoun and Amazonian myth and religion to the global biodiversity crisis, the traditional use of psychotropic drugs, and the ethnobotany of South American Indians. Davis has written and been a featured photographer for many U.S and international publications. JARED DIAMOND GEOGRAPHERJared Diamond is professor of geography at the University of California, Los Angeles. He is the author of "Collapse: How Societies Choose to Fail or Succeed" and the widely acclaimed "Guns, Germs, and Steel: The Fates of Human Societies," which won him a Pulitzer Prize as well as Britain's 1998 Rhone-Poulenc Science Book Prize. Diamond is the recipient of a MacArthur Foundation Fellowship (Genius Award); research prizes and grants from the American Physiological Society, National Geographic Society, and Zoological Society of San Diego; and many teaching awards and endowed public lectureships. In addition, he has been elected a member of all three of the leading national scientific/academic honorary societies-National Academy of Sciences, American Academy of Arts and Sciences, and American Philosophical Society. Diamond's field experience includes 24 expeditions to New Guinea and neighboring islands to study ecology and evolution of birds, and other field projects in North America, South America, Africa, Asia, and Australia. As a conservationist, he devised a comprehensive plan, almost all of which was implemented, for Indonesian New Guinea's national park system. He is a founding member of the board of the Society of Conservation Biology and a member of the board of directors of World Wildlife Fund/USA and Conservation International.SYLVIA EARLE OCEANOGRAPHERDr. Sylvia Earle is an oceanographer, explorer, author, and lecturer with experience as a field research scientist. Former chief scientist of the U.S. National Oceanic and Atmospheric Administration (NOAA), Earle is president of Deep Search International and chair of the Advisory Council for the Harte Research Institute for Gulf of Mexico Studies. She is the author of many books on the ocean, including "Ocean: An Illustrated Atlas." Earle has led over 100 expeditions and logged more than 7,000 hours underwater, including leading the first team of women aquanauts during the Tektite Project in 1970 and setting a record for solo diving to a depth of 3,300 feet (1,000 meters). Her research concerns marine algae and deep water ecosystems with special reference to exploration, conservation, and the development and use of new technologies for access and effective operations in the deep sea and other remote environments. Earle was the director of the Sustainable Seas Expeditions program, a path-breaking partnership between the National Geographic Society and NOAA to explore the United States' last frontier: the ocean. The five-year program conducted research in and promoted the 13 U.S. national marine sanctuaries. She is a 2009 recipient of the TED Prize. Additional honors she has received include the Netherlands Order of the Golden Ark, inclusion in the National Women's Hall of Fame and the American Academy of Achievement, and medals from the Explorers Club, the Philadelphia Academy of Sciences, Lindbergh Foundation, National Wildlife Federation, Sigma Xi, Barnard College, Society of Women Geographers, the National Parks Conservation Association, and the Natural Resources Council. In connection with her 2009 TED Prize, she founded Mission Blue, a nonprofit organization dedicated to ocean exploration, research, and conservation aimed at developing networks of "Hope Spots," protected areas large enough to secure and restore health to the "blue heart of the planet."J. MICHAEL FAY CONSERVATIONISTMike Fay has spent his life as a naturalist--from the Sierra Nevadas and the Maine woods as a boy, to Alaska and Central America in college, to North Africa and the depths of the central African forest and savannas for the last 25 years. Fay has worked for the Wildlife Conservation Society of the Bronx since 1991. He spent six years in the Peace Corps as a botanist in national parks in Tunisia and the savannas of the Central African Republic. In 1996 Fay flew over the forests of Congo and Gabon and realized there was a vast, intact forest corridor spanning the two countries from the Oubangui to the Atlantic Ocean. In 1997 he walked the entire corridor, over 2,000 miles (3,200 kilometers), surveying trees, wildlife, and human impacts on 12 uninhabited forest blocks. Called Megatransect, the project had the objective of bringing to the world's attention the last pristine forest in central Africa and the need for protection. This work led to a historic initiative by the Gabonese government to create a system of 13 national parks in Gabon, making up some 11,000 square miles (28,500 square kilometers). Fay also hosted Colin Powell on a forest walk in Gabon after the former secretary of state's announcement to support the Congo Basin with tens of millions of dollars for national park creation, development, and forest management. Fay worked for a year setting up park management infrastructure in Loango National Park. In 2004, Fay completed the Megaflyover, an eight- month aerial survey of the entire African continent. He logged 800 hours and took 116,000 vertical images of human impact and associated ecosystems, many of which are now visible on Google Earth. In 2008 Fay completed the Redwood Transect, a project to learn more about the redwood forest in California. He walked the entire range of the redwood tree, over 700 miles (1,000 kilometers). EXPLORERS PROGRAM AND SPECIAL PROJECTS, cont.ZAHI HAWASS ARCHAEOLOGISTWorld-renowned archaeologist Zahi Hawass served as secretary general of the Supreme Council of Antiquities and director of excavations at Giza, Saqqara, and the Bahariya Oasis. In that role, he was responsible for many recent discoveries, including the tombs of the pyramid builders at Giza and the Valley of the Golden Mummies at Bahariya. At Giza, he also uncovered the satellite pyramid of Khufu. In 2005, as part of the National Geographic Society-sponsored Egyptian Mummy Project to learn more about patterns of disease, health, and mortality in ancient Egypt, he led a team that CT scanned the mummy of King Tutankhamun. His team has CT scanned mummies, both royal and private, with the goal of solving some of the mysteries surrounding the lives and deaths of such important figures as Hatshepsut and Nefertiti. Hawass is extremely concerned about the conservation and protection of Egypt's monuments. He has supervised a major conservation project on the Great Sphinx and developed site management plans for a number of important sites, including the unfinished obelisk quarry in Aswan and the temples of Kom Ombo, Edfu, and Dendera. Hawass, who received his Ph.D. from the University of Pennsylvania, has brought the world of the pharaohs into the homes and hearts of people around the world through numerous television appearances and books. Among Hawass's many books on ancient Egypt are Silent Images: Women in Pharaonic Egypt, Hidden Treasures of Ancient Egypt, Secrets From the Sand, and Mountains of Stones: History of the Pyramid Builders. His book about his excavations in Bahariya, The Valley of the Golden Mummies, is a best seller. Many of his books have been translated into multiple languages. He also has written books for children, contributes regularly to several magazines and journals, and has published countless scholarly articles.DERECK & BEVERLY JOUBERT FILMMAKERS/CONSERVATIONISTSDereck and Beverly Joubert are award-winning filmmakers from Botswana. Their mission is the conservation and understanding of the large predators and key African wildlife species that determine the course of all conservation in Africa. They have been filming, researching, and exploring in Africa for over 25 years. Their coverage of unique predator behavior has resulted in 22 films, 10 books, six scientific papers, and many articles for National Geographic magazine. This body of work has resulted in five Emmys, a Peabody, the World Ecology Award, and the recent induction into the American Academy of Achievement. Beverly Joubert also is an acclaimed photographer, and many of her photographs appear in National Geographic magazine. Filmmaking for them has always been a way to bring the message of conservation to audiences. Their recent expansion into conservation tourism via their new company, Great Plains, is a venture into community/conservation partnerships in Africa. It is the Jouberts' belief that while some areas need the wilderness to be maintained in isolation, other areas will disappear unless viable, extremely-light-ecological-footprint benefits are generated for communities. This year they added land in Tanzania, Kenya and an exciting new project in Rwanda, bringing the total amount of impacted conservation land to about 1.5 million acres. These projects all aim to rehabilitate the environment and return these vast tracts of land to nature. Their major effort today is in establishing the Big Cats Initiative with National Geographic as an emergency action fund to drive the world's attention to big cats and to develop real solutions to stop the decline in lion populations.MEAVE LEAKEY & LOUISE LEAKEY PALEONTOLOGISTSPaleontologists and mother-daughter team Meave and Louise Leakey have made significant contributions to our understanding of human origins, continuing a family legacy of ancient fossil discoveries in East Africa. Meave and Louise, are currently developing a field-based interdisciplinary research institute with stations to the east and west of Lake Turkana. This will facilitate field research, provide training and research opportunities, and bring employment and also development benefits to local communities. Their ongoing National Geographic-sponsored annual expeditions to this area continue to recover important hominid and faunal remains. In 1994 field work at Kanapoi to the southwest of Lake Turkana yielded some of the earliest hominids known, dated at more than 4 million years. In 1999 Meave and Louise uncovered a 3.5-million-year-old skull believed to belong to a new branch of early human named Kenyanthropus platyops. This remarkable discovery, announced in the journal Nature, has profound implications in understanding the origins of mankind. More recently, discoveries have shown that Homo habilis and Homo erectus co-existed in the Turkana Basin for close to half a million years, making it unlikely that habilis gave rise to erectus as was previously thought.JOHAN REINHARD ANTHROPOLOGISTSince 1980, Johan Reinhard has conducted anthropological field research in Peru, Bolivia, Chile, Argentina, and Ecuador. Much of his current research focuses on the sacred beliefs and cultural practices of mountain peoples, especially in the Andes and the Himalaya. His investigations have led him to develop new theories to explain the mysteries of pre-Hispanic ceremonial sites on mountain summits, the Nasca Lines, and the ancient ceremonial centers of Machu Picchu, Chavin, and Tiahuanaco. From 1989 to 1992, Reinhard directed the first Andean underwater archaeological research project. In later research he recovered the Inca ice maiden mummy on Peru's Mount Ampato, a discovery chosen by Time magazine as one of the world's ten most important scientific discoveries of 1995. His expeditions in the Andes during 1996-99 led to the discovery of 14 more Inca human sacrifices on five mountains higher than 18,000 feet (5,490 meters), including three remarkably preserved mummies on Argentina's Mount Llullaillaco, the world's highest archaeological site. That discovery was the cover story of the November 1999 issue of National Geographic Magazine. Reinhard has authored more than 70 publications, including five books, and is a member of several organizations, including the American Anthropological Association, the Institute of Andean Studies, the Explorers Club, the American Alpine Club, and the Royal Geographical Society. His book The Ice Maiden: Inca Mummies, Mountain Gods, and Sacred Sites in the Andes was published in 2005 by National Geographic.PAUL SERENO PALEONTOLOGISTPaul Sereno is a paleontologist who has discovered dinosaurs on five continents and led dozens of expeditions. His fieldwork began in 1988 in the foothills of the Andes in Argentina, where his team discovered the first dinosaurs to roam Earth, including the most primitive of all, Eoraptor. This work culminated in the most complete picture yet of the dawn of the dinosaur era, some 225 million years ago. In the early 1990s his expeditions shifted to the Sahara to unearth Africa's lost world of dinosaurs. Here, his teams have excavated more than 70 tons of dinosaur fossils from rocks dating from the Cretaceous period. A 2001 expedition took Sereno and his team to western and central India, where they unveiled the Asian continent's first dinosaur skull, belonging to a new predator named Rajasaurus. Also in 2001 Sereno began an ongoing series of expeditions to China, exploring remote areas of the Gobi desert and discovering a herd of more than 20 dinosaurs that died in their tracks. Sereno's current expeditions in China target Tibet, the last unexplored fragment of the ancient southern landmass Gondwana. Sereno's recognitions include Chicago magazine's Chicagoan of the Year, Newsweek's The Century Club, Esquire's 100 Best People in the World, Boston Museum of Science's Walker Prize for extraordinary contributions in paleontology, and Columbia University's University Medal for Excellence. Sereno and Gabrielle Lyon founded Project Exploration, an organization that brings discoveries in natural science to the public and provides educational opportunities to city kids. EXPLORERS PROGRAM AND SPECIAL PROJECTS, cont.SPENCER WELLS GENETICIST Spencer Wells is a scientist, author, and documentary filmmaker, who has dedicated much of his career to studying humankind's family tree and closing the gaps in our knowledge of human migration through DNA. Wells' field studies began in earnest in 1996 with his survey of Central Asia. In 1998 Wells and his colleagues expanded their study to include some 25,000 miles of Asia and the former Soviet republics. His landmark research findings led to advances in the understanding of the male Y chromosome and its ability to trace ancestral human migration. Wells made the decision in 2001 to focus on communicating scientific discovery through books and documentary films. From that was born "The Journey of Man: A Genetic Odyssey," an award-winning book and documentary that aired on PBS in the U.S. and National Geographic Channel internationally. Written and presented by Wells, the film chronicled his globe-circling, DNA-gathering expeditions in 2001-02 and laid the groundwork for the Genographic Project. The Genographic Project is a five-year, global research partnership of National Geographic and IBM launched in 2005 using genetics as a tool to address anthropological questions on a global scale. At the core of the project is a consortium of eleven global regional scientific teams who, following an ethical and scientific framework, are responsible for sample collection and DNA analysis in their respective regions. Since the project began, his work has taken him to over three dozen countries, including Chad, Tajikistan, Morocco, Papua New Guinea and French Polynesia. He is the recipient of numerous scientific awards, grants and fellowships, including the 2007 Kistler Prize for accomplishment in the field of genetics.FELLOWS PROGRAMThe Fellows Program was created to encourage the flow of ideas between National Geographic and field experts. Fellows provide expert consultation on National Geographic projects, education and outreach, and environmental and public policy. They represent a variety of professions and work with the program for a specific amount of time. 2010 Fellows:FREDRIK HIEBERT ARCHAEOLOGIST Fredrik Hiebert, archaeologist and explorer, has traced ancient trade routes overland and across the seas for more than 20 years. Hiebert has led excavations at ancient Silk Road sites across Asia, from Egypt to Mongolia. His excavations at a 4,000-year-old Silk Road city in Turkmenistan made headlines around the world. He also conducts underwater archaeology projects in the Black Sea and in South America's highest lake, Lake Titicaca, in search of submerged settlements. Hiebert held the Robert H. Dyson chair of archaeology at the University of Pennsylvania before joining the National Geographic Society in 2003. He rediscovered the lost Bactrian gold in Afghanistan in 2004 and is currently the curator of National Geographic's exhibition "Afghanistan: Hidden Treasures from the National Museum, Kabul," touring major museums in the United States and internationally. As National Geographic's Archaeology Fellow, he extends the enthusiasm for archaeology to the public in lectures, presentations, films, and museum exhibits. Hiebert also holds positions with the University of Pennsylvania Museum of Archaeology and Anthropology, the Institute for Nautical Archaeology, and Robert Ballard's Institute for Exploration. Among other honors, Hiebert received the Chairman's Award from the National Geographic Committee for Research and Exploration in 1998.ELIZABETH LINDSEY FILMMAKER/ANTHROPOLOGIST Elizabeth Lindsey is the first female National Geographic fellow and the first Polynesian explorer in the National Geographic Society's Explorer Programs. An award-winning filmmaker and anthropologist, she is committed to ethnographic rescue, the conservation of vanishing indigenous knowledge and tradition. A descendant of Hawaiian chiefs, English seafarers, and Chinese merchants, Lindsey was raised by native Hawaiian elders who prophesied her role as a steward of ancestral wisdom. Lindsey's expeditions now take her to some of the most remote regions of the world. A recent journey took her to Satawal, Micronesia, where Lindsey, who earned her doctorate specializing in ethnonavigation, documented rare and nearly lost traditions of the palu, Micronesian non-instrument navigators. There, Lindsey also recorded Satawalese chants and practices that have never been seen or heard by the outside world. Her mission of ethnographic rescue not only provides a cultural record for future generations, but also serves as the foundation for a global, digital repository.CHRIS RAINIER PHOTOGRAPHER Chris Rainier's life mission is to photograph endangered traditional cultures and help empower indigenous peoples to use photography and technology to enhance their culture and lives. Rainier is a photographer and filmmaker, and consults for the All Roads Photography Program. In addition, he is a member of the Society's Enduring Voices Team, helping visually document highly endangered language groups. Rainier has published five books on traditional cultures, including his latest book "Ancient Marks." Prior to working for the National Geographic Society, Rainier worked for Time magazine on conflict and famine zones around the world, including Somalia, Cambodia, Iraq, Rwanda, and Bosnia. He is the recipient of the Lowell Thomas Award given by The Explorers Club.REZA PHOTOGRAPHER/HUMANITARIAN Reza, one of the best-known photojournalists in the world, has captured the beauty and turmoil of the Middle and Far East for such magazines as National Geographic, Newsweek, Time, and GEO. From 1989 to 1990 Reza served as a consultant to the United Nations humanitarian program in Afghanistan. Since 1991 he has mainly divided his time between photographing for National Geographic and working for AINA, a nonprofit NGO he founded for the development of independent media and cultural expression in Afghanistan. Reza has contributed to a number of books, is a regular correspondent for BBC Persian and Radio France Internationale Persian, and he has taught at such schools as the Ecole d'Art in Paris, Stanford University, and Georgetown University. In 2005 he was honored with the Chevalier de l'Ordre du Merite, the French award for distinguished services in a public or private capacity. In 2006 he received the University of Missouri-Columbia School of Journalism Honor Medal for Distinguished Service in Journalism "in recognition of his lifelong contributions, through brilliant photojournalism, to justice, and dignity for the world's citizens." ENRIC SALA MARINE ECOLOGISTWitnessing the harm people do to the ocean led Enric Sala to dedicate his career to understanding and finding ways to mitigate human impact on marine life. His research, aimed at providing the essential amount of information needed for policy change, includes an important exploration component, searching for the last healthy marine ecosystems that can give us an understanding of the past and the present that can be used to inform the future. In pursuit of his goal to help protect the Earth's last pristine marine ecosystems, he spends much time diving in many locations, including the Caribbean, the Sea of Cortes, the Mediterranean, and remote Pacific islands. His scientific publications are widely recognized and used for such real-world conservation efforts as the creation of marine reserves. He is helping to develop Ocean Now, a global marine conservation initiative at the National Geographic Society. Sala is a 2005 Aldo Leopold Leadership Fellow, a 2006 Pew Fellow in Marine Conservation, a 2007 National Geographic Emerging Explorer, and a 2008 Young Global Leader at the World Economic Forum in Davos. His experience and expertise contribute to his service on scientific advisory boards of international environmental organizations.MAURIZIO SERACINI CULTURAL HERITAGE ENGINEERMaurizio Seracini is Director of Calit2's Center of Interdisciplinary Science for Art, Architecture and Archaeology (CISA3) and an adjunct professor in structural engineering at UCSD. Seracini is a pioneer in the use of multispectral imaging and analytical diagnostics as applied to works of art and structures. He is leading the project to locate the "Battle of Anghiari", a mural by Leonardo da Vinci in Florence's Palazzo Vecchio which disappeared 450 years ago when the building's Great Hall was renovated. Seracini joined Calit2 at UC San Diego in 2006, more than 30 years after receiving his undergraduate degree in bioengineering from the same university. He holds a Laurea in Electronic Engineering from the University of Padua and in 2009 he received a Doctor of Letters Honorary Degree from McMaster University. EXPLORERS PROGRAM AND SPECIAL PROJECTS, cont.Dr. K. DAVID HARRISONDr. David Harrison is a linguist and leading specialist in the study of endangered languages. He co-leads the Enduring Voices project at National Geographic and is an associate professor at Swarthmore College.Harrison has done extensive fieldwork in Siberia, Mongolia, Bolivia, India, and Native America. Harrison's work includes not only scientific descriptions of languages, but also storybooks, translations and digital archives for the use of the native speaker communities.In 2004 Harrison co-founded the Living Tongues Institute for Endangered Languages, a non-profit dedicated to raising awareness and documenting and revitalizing small languages. The institute runs language documentation projects around the globe. In 2006 he coined the term "language hotspots", which has since become a leading promotional metaphor for understanding the language extinction crisis. Dr. Harrison and National Geographic Fellow Dr. Greg Anderson have led a series of National Geographic-sponsored expeditions to visit the hotspots and interview last speakers in places such as Australia, Bolivia, and India.Dr. GREGORY ANDERSONDr. Gregory D. S. Anderson is a linguist who is director of the Living Tongues Institute for Endangered Languages, a non-profit organization dedicated to the documentation, revitalization, and maintenance of endangered languages. In addition to endangered languages, Dr. Anderson is widely published and a recognized expert in historical linguistics, descriptive grammar, morphology, verb typology, and the linguistics of Munda, Turkic, Burushaski, Salishan, and Ogonoid languages. Dr. Anderson has (co-) authored ten books and over seventy-five academic articles and edited several volumes on a wide array of topics. As a National Geographic Society Fellow, Dr. Anderson heads the scientific research for the Enduring Voices Project. Dr. Anderson designed the scientific criteria for assessing language hotspots.In 2004, Dr. Anderson co-founded with Dr. David Harrison the Living Tongues Institute for Endangered Languages, a non-profit dedicated to the documentation and maintenance of the world's vanishing linguistic diversity. Living Tongues has become a leading voice in promoting global awareness about the language extinction crisis. Projects of Living Tongues are currently operating in India, Siberia, Papua New Guinea, the United States, and Paraguay.MATTIAS KLUMNoted photographer and international conservationist Mattias Klum was named a National Geographic Fellow in 2010. As a Fellow he supports ongoing National Geographic Mission Programs conservation efforts such as the Ocean and Freshwater initiatives, focusing his efforts on critical biodiversity and conservation issues.Throughout his career, Klum has specialized in portraying and interpreting threatened environments, species and cultures, and he has received numerous awards for his advocacy on behalf of biodiversity. Klum was born in Uppsala, Sweden, in 1968 and began taking photographs in his teens. Since 1986, he has been a full-time freelance photographer and his work has appeared in many publications worldwide, including National Geographic, National Geographic Traveler, Wildlife Conservation, Audubon and Geo. He has photographed seven stories for National Geographic magazine.EMERGING EXPLORERS PROGRAMLike the kindred Explorer-in-Residence Program, the Emerging Explorers Program spotlights uniquely gifted, inspiring, visionary individuals, who are at the start of their careers, before their names and work are known worldwide. As a leading scientific and research nonprofit organization, the Society is uniquely positioned to provide grant support and field opportunities for the next generation of explorers in the tradition of Jacques Cousteau, Dian Fossey and the Leakey family. 2010 Emerging Explorers:Saleem AliPakistani-American environmental scientist Saleem Ali, professor of environmental planning and Asian studies at the University of Vermont, believes that only if vying factions communicate and collaborate can environmental conservation succeed. He facilitates that process as a professional mediator for companies, governments and indigenous communities; as an adviser to the United Nations on environmental conflicts and strategies; and as a professor, researcher and author. In 2007 he was chosen by Seed magazine as one of eight "Revolutionary Minds in the World" in recognition of his work on using environmental factors as a means of conflict resolution. Ken BanksMobile technology innovator Ken Banks, of Cambridge, England, devotes himself to the application of mobile technology for positive social and environmental change in the developing world. Although he has never monitored elections in Africa, run a rural healthcare network in India or brought crucial pricing information to farmers in El Salvador, software he created and provides free to grassroots nonprofit organizations does all that and more. FrontlineSMS is a text-messaging-based field communication application that is allowing groups in over 50 countries to send and receive information in remote areas without Internet access. Deploying the technology requires just a laptop computer, cell phone and cable. Aparajita DattaAparajita Datta, a wildlife biologist with the Nature Conservation Foundation in Mysore, India, has spent the last 13 years working to study and conserve the tropical rainforests of Arunachal Pradesh in northeastern India, arguably the country's richest biodiversity region. She explores the conservation challenges facing one of the world's last vast tracts of wilderness and the complex issues confronting tribal Lisu people who call this region home. She initiated a community-based conservation program with the Lisu to reduce hunting and save wildlife by first improving the quality of life for local families.Jerry GloverAgroecologist Jerry Glover is a soil specialist and part of a research team developing perennial grain crops that could revolutionize agriculture and be key to meeting global food needs. Glover's team at the Land Institute in Salina, Kan., partners with plant breeders and agricultural scientists around the world to develop prototypes of primarily wheat, rice and maize that they hope will become viable perennial crops that can feed more people. This involves meticulous genetic detective work, breeding and cross-breeding seeds to select characteristics that will ultimately make a top crop.Christine LeeBioarchaeologist Christine Lee, of the Research Center for Chinese Frontier Archaeology, Jilin University, Changchun, combines physical anthropology and archaeology to study human remains, coaxing secrets from skeletons and ancient civilizations. She hopes her research can be a bridge between the United States, where she was raised, and China, where she works; she sees her discoveries as providing information and understanding between the two cultures. Exploring diversity is at the core of Lee's archaeological research, and often her search begins with a tooth. Dental anthropology can reveal everything from population origin and history to migration and intermarriage.Albert Yu-Min LinUniversity of California, San Diego, research scientist and engineer Albert Yu-Min Lin's explorations are groundbreaking, as he never breaks ground. He uses non-invasive, computer-based technologies to gather, synthesize and visualize data in previously unreachable places, without disturbing a blade of grass. Cutting-edge tools such as satellite imagery, ground-penetrating radar and remote sensors permit Lin to make archaeological discoveries while respecting traditional beliefs of indigenous people. He is currently using 3-D immersive technologies to search for the tomb of Genghis Khan.Bolortsetseg MinjinMongolian paleontologist Bolortsetseg Minjin has unearthed numerous dinosaur and other mammal fossils in the Gobi Desert, but the discoveries she covets most are new students who will keep Mongolian paleontology alive. She has made attracting other young Mongolians to her field a priority, and has established outreach programs through schools, museums and the media. She also established the Institute for the Study of Mongolian Dinosaurs, which provides a research facility, expedition vehicles, equipment and scholarships for Mongolian students. EXPLORERS PROGRAM AND SPECIAL PROJECTS, cont.Kakenya NtaiyaEducator and activist Kakenya Ntaiya is the founder and president of Kakenya Center for Excellence in her home village of Enoosaen in southern Kenya. It is the first and only school for girls in the region. A passionate advocate for girls' education, Ntaiya persuaded her father that she not follow traditional Maasai culture and marry at age 13. She became the first girl in her village to pursue an education in the United States, where she is completing her Ph.D. Ntaiya believes that education will empower and motivate young girls to become agents of change in their community and country. Aydogan OzcanElectrical engineer Aydogan Ozcan uses his expertise to solve global health issues -- with a cell phone. His research team at the University of California, Los Angeles, has invented a way to turn common cell phones, already owned by 4 billion people worldwide, into imaging tools capable of bringing medical diagnoses to the most resource-poor corners of the planet. His modified phone uses a special light source and the phone's camera to capture the image of a blood sample, essentially turning the phone into a lens-free microscope. Hundreds of these devices will be used this year to help diagnose malaria in Africa.Feliciano dos SantosMusician and activist Feliciano dos Santos uses music to spread the message of sanitation and hygiene to some of the poorest, remotest villages in Mozambique. Santos' band Massukos' hit song, "Wash Your Hands," is part of a public health campaign created by his NGO, Estamos. The project has led to the installation of thousands of sustainable "EcoSan" latrines, dramatically improving sanitation and reducing disease in the region. An added benefit is that the composting toilets turn waste into fertilizer, significantly increasing crop production and allowing some families to earn income for the first time.Beth Shapiro Molecular biologist Beth Shapiro, of Penn State University, studies ancient DNA to give new insight into the fundamental processes of evolution. This new field uses genetic information gleaned from ancient animals and plants to discover how evolution happens over time and territory. By analyzing DNA samples from species at many moments in time, Shapiro can trace changes in populations and overlay those changes with concurrent environmental events. "We can pinpoint when a species' genetic diversity changed and see if that change may have been influenced by a specific event such as a new predator or shift in climate."Emma Stokes Conservationist and wildlife researcher Emma Stokes began her work with the Wildlife Conservation Society in the Republic of Congo. Her team's discovery of the single largest population of 125,000 lowland gorillas in a partially unexplored region of Congo has helped Stokes catalyze Congolese government action toward designating part of the region as a new protected area. She now works on behalf of another endangered species, the Asian tiger; only about 3,200 remain. The Tigers Forever Project aims to increase tiger populations by 50 percent in nine key sites across Asia over 10 years.Zoltan TakacsHerpetologist-toxinologist Zoltan Takacs has been intrigued by snakes since he captured and bred vipers as a child in Hungary. As an avid pilot and diver, surviving wars and snake bites, his travels have taken him to 133 countries in search of venoms. Toxins in animal venoms are nature's perfect killers. Yet, the same toxins are the source of a dozen lifesaving drugs to treat high blood pressure, heart attack, diabetes and cancer pain. At the University of Chicago Takacs co-invented a technology to create and screen toxin libraries that could push this number further and faster on the drug discovery path.Jose UrteagaMarine biologist and conservationist Jose Urteaga works with Fauna and Flora International to develop monitoring protocols, habitat protection and a network of hatcheries for marine turtles. All seven species are endangered, some critically. Five species live and breed in Nicaragua, where Urteaga does his research. He works to stop the extensive poaching of eggs and adult turtles by offering locals new income alternatives such as organic farming, beekeeping and crafts. 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RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1 1 0 1 1969 0 0 1 241436 0 0 243405 0 Explanation of Other Lobbying Activities: Part II-B, Line 1i: The $243,405 spent on lobbying activity during 2010 related to promoting geography education at both the national & state levels. It consisted of direct contact with legislators, their staffs, legal consultants, government officials, or legislative bodies, as well as some limited contact with state geography coordinators to facilitate them getting local members involved in advocating geography education as a federal and state priority. 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The museum also maintains artifacts donated to or collected by the Society over its 120 year history. A rare book collection of approximately 1,300 volumes covering topics such as natural history, polar history and climate, and the history of early travel and exploration is maintained within the Society's research and reference library. This collection is made available to scholars and researchers. None of these collections are currently valued on the Society's balance sheet. Description of Intended Use of Endowment Funds: Part V, Line 4: Fund for Exploration--to be used to support research, exploration and conservation. Buffet Funds--to be used to support conservation in Africa and Latin America. Foundation Funds--to be used to support geographic education. Description of Uncertain Tax Positions Under FIN 48: Part X: FIN 48 Audited Footnote Disclosure: The Society is a not-for-profit organization incorporated under the laws of the District of Columbia and is recognized as exempt from federal income taxes under Section 501(c)(3) of the Code, except for income derived from unrelated business activities. The Society recognizes the effect of income tax positions only if those positions are more likely than not of being sustained. Recognized income tax positions (none at December 31, 2010 and 2009) are measured at the largest amount that is greater than 50% likely of being realized. Changes in recognition or measurement are reflected in the period in which the change in judgement occurred. Part XI, Line 8 - Other Adjustments: GRANTS CANCELLED/RETURNED POST RETIREMENT BENEFITS--FAS 158 DONATED FACILTITES USE EXPENSED 1 CENTRAL AMERICA AND THE CARIBBEAN PROGRAM SERVICES ENGLISH LANGUAGE MAGAZINE DISTRIBUTION 190978 EAST ASIA AND THE PACIFIC PROGRAM SERVICES ENGLISH LANGUAGE MAGAZINE DISTRIBUTION 10351570 EUROPE 1 2 PROGRAM SERVICES BRAND LICENSING/ENGLISH LANGUAGE MAGAZINE DISTRIBUTION 20948850 MIDDLE EAST AND NORTH AFRICA PROGRAM SERVICES ENGLISH LANGUAGE MAGAZINE DISTRIBUTION 417265 NORTH AMERICA PROGRAM SERVICES ENGLISH LANGUAGE MAGAZINE DISTRIBUTION 8928335 RUSSIA AND THE NEWLY INDEPENDENT STATES PROGRAM SERVICES ENGLISH LANGUAGE MAGAZINE DISTRIBUTION 213091 SOUTH AMERICA PROGRAM SERVICES ENGLISH LANGUAGE MAGAZINE DISTRIBUTION 2149142 SOUTH ASIA PROGRAM SERVICES ENGLISH LANGUAGE MAGAZINE DISTRIBUTION 204405 SUB-SAHARA AFRICA PROGRAM SERVICES ENGLISH LANGUAGE MAGAZINE DISTRIBUTION 961636 EAST ASIA AND THE PACIFIC INVESTMENTS 37269389 CENTRAL AMERICA AND THE CARIBBEAN INVESTMENTS 402602 EUROPE INVESTMENTS 91919043 SOUTH AMERICA INVESTMENTS 1151538 NORTH AMERICA INVESTMENTS 2229279 MIDDLE EAST AND NORTH AFRICA INVESTMENTS 1430874 CENTRAL AMERICA AND THE CARIBBEAN GRANTS 90300 East Asia and the Pacific GRANTS 309445 Europe (Including Iceland & Greenland) GRANTS 1028458 Middle East and North Africa GRANTS 57180 North America GRANTS 356532 Russia & the Newly Independent States GRANTS 38120 South America GRANTS 211445 South Asia GRANTS 103970 Sub-Saharan Africa GRANTS 605570 2 0 2 43403636 138165381 181569017 Sub-Saharan Africa GENOGRAPHIC LEGACY FUND GRANT 48354 WIRE N/A East Asia and the Pacific ALL ROADS SEED GRANTS 9300 WIRE N/A Europe PUBLIC SERVICE GRANTS 26400 WIRE N/A North America EDUCATION GRANTS 101408 WIRE N/A North America SPONSORSHIP 85000 WIRE N/A South Asia AFGHAN CHILDREN'S FUND 50000 WIRE N/A Europe EXPLORER IN RESIDENCE GRANTS 125000 WIRE N/A Sub-Saharan Africa EXPLORER IN RESIDENCE GRANTS 100000 WIRE N/A South Asia EMERGING EXPLORERS AWARDS 10000 WIRE N/A Sub-Saharan Africa BIG CATS GRANTS 169250 WIRE N/A Europe BIG CATS GRANTS 19000 WIRE N/A 11 4 EMERGING EXPLORERS AWARD Sub-Saharan Africa 1 10000 WIRE N/A N/A EMERGING EXPLORERS AWARD Europe 1 10000 WIRE N/A N/A ALL ROADS FILM PROJECT SEED GRANT Europe 1 9830 WIRE N/A N/A ALL ROADS FILM PROJECT SEED GRANT South Asia 2 13000 WIRE N/A N/A ALL ROADS FILM PROJECT SEED GRANT South America 1 6500 WIRE N/A N/A ALL ROADS FILM PROJECT SEED GRANT North America 3 21662 WIRE N/A N/A NATIOANL GEOGRAPHIC FELLOWS Europe 1 75000 WIRE N/A N/A SCIENTIFIC RESEARCH Central America and the Caribbean 5 90300 WIRE N/A N/A SCIENTIFIC RESEARCH East Asia and the Pacific 10 213435 WIRE N/A N/A SCIENTIFIC RESEARCH Europe 32 631773 WIRE N/A N/A SCIENTIFIC RESEARCH Middle East and North Africa 3 57180 WIRE N/A N/A SCIENTIFIC RESEARCH North America 11 143462 WIRE N/A N/A SCIENTIFIC RESEARCH Russia and the Newly Independent States 2 38120 WIRE N/A N/A SCIENTIFIC RESEARCH South America 7 120430 WIRE N/A N/A SCIENTIFIC RESEARCH Sub-Saharan Africa 3 54466 WIRE N/A N/A WAITT GRANTS East Asia and the Pacific 6 86710 WIRE N/A N/A WAITT GRANTS Europe 8 105195 WIRE N/A N/A WAITT GRANTS South America 4 59515 WIRE N/A N/A BUFFETT AWARD South America 1 25000 WIRE N/A N/A BUFFETT AWARD Sub-Saharan Africa 1 25000 WIRE N/A N/A EXPLORER IN RESIDENCE AWARDS Sub-Saharan Africa 2 175000 WIRE N/A N/A BIG CATS GRANTS Sub-Saharan Africa 1 23500 WIRE N/A N/A BIG CATS GRANTS Europe 1 24760 WIRE N/A N/A GENOGRAPHIC LEGACY FUND GRANTS South Asia 1 23000 WIRE N/A N/A 1 0 1 0 0 0 Procedure for Monitoring Grants Outside the U.S.: Schedule F, Part I, Line 2: The National Geographic Society maintains numerous grant-making programs. Each major grant program has an oversight committee to review and approve the grants and procedures over the grant agreements are in place to ensure that the grant funds are properly used and accounted for. Following is a detailed description: when a National Geographic Society (NGS) Research, Conservation, & Exploration (RCE) grant application has been approved by the Committee, payment is issued once NGS has received the following completed, signed documents from the grantee: 1) Appropriate tax form. All grantees who are not US citizens are required to sign and submit the appropriate tax form (Form W-8) for work conducted wholly outside the US. 2) Scientific Research Grant Agreement. All grantees must complete and sign a Scientific Research Grant Agreement, which includes due dates for research reports and financial reports (generally due within eight months of completion of the field work.) By signing the Grant Agreement, the grantee agrees to submit a final narrative report and a financial accounting of the grant monies spent before the indicated submission deadline. Grantees also certify to Paragraphs 17 & 18 (copied below) that they will not promote terrorism and will comply with foreign trade controls: 17. CERTIFICATION. By countersigning this agreement, you certify that your organization does not and will not promote or engage in violence or terrorism, nor will your organization make subgrants or other payments to any entity that engages in such activities. 18. U.S. FOREIGN TRADE CONTROLS. By countersigning this agreement, you acknowledge that you are aware of, and agree to comply fully with, U.S. foreign trade controls that govern travel to, and transactions with, countries such as Cuba, Iran, Sudan, Syria, and other U.S.-sanctioned countries, including any such controls that may be imposed in the future during the period of your grant. Specifically, you acknowledge that you are aware of and agree to comply with the regulations of the U.S. Department of the Treasury governing travel to and trade with countries subject to U.S. economic sanctions (31 Code of Federal Regulations Parts 500-598) and also with the Export Administration Regulations of the U.S. Department of Commerce (15 Code of Federal Regulations Parts 730-774). You also agree that, before any funds are disbursed under this grant, you will provide the Society with copies of any authorizations from the U.S. Treasury Department's Office of Foreign Assets Control ("OFAC") necessary to carry out your grant, or copies of correspondence from OFAC confirming that no specific authorizations are necessary. You also represent and warrant to the Society that in seeking authorizations from OFAC and/or confirmation that no such authorizations are necessary, you fully disclosed the nature of your grant and its participants and identified the Society as a source of funding. You also agree that you will keep all necessary records to show that you have complied with U.S. foreign trade controls. Finally, you acknowledge that you have been advised by the Society to consult with your own legal counsel in connection with your obligations under U.S. foreign trade controls. 3) Proper permits. If field work is conducted in countries where the US has imposed economic sanctions (including Cuba, Iran, and Sudan), a license must be obtained from the US Treasury Department's Office of Foreign Asset Controls in advance of the grant payment and a copy of this license or letter of exception is required for our records. During the application process, grantees are required to submit a certification of ethical issues, where they certify that they have the proper permits to undertake the proposed field research in the country in which it will be conducted. Once all documents are received, grantee name, institution, and payee name (bank, university, etc.) are checked against US and international terrorism watch lists using LexisNexis' Bridger Insight. The Society's financial accounts payable system also reviews for compliance with financial sanctions upon new vender set-up and prior to each payment. A copy of this report is kept in the grant file. Once payment is issued, if grantees would like to alter their proposed budget in any way they must submit their request to the RCE Program Officer. The request is approved or denied and a record of the change is added to the grant file. The grantee must submit their final report and financial accounting before the deadline indicated in their grant agreement unless an extension has been requested in writing and approved by RCE staff. The financial accounting offers a breakdown of the actual costs of the project and is expected to parallel the costs projected in the original grant application budget; all discrepancies must be explained. If there are unexpended grant monies they must be returned to NGS. The Reports Manager reviews the final report and financial accounting and then circulates both reports to the Program Officers and Committee Members for final review and approval. Once the reports are approved, the grant is closed. An electronic copy of the grant file is retained by the RCE and the hardcopy is sent to NGS Records Library for archiving. 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Geographic Education 1600 Grand Avenue St Paul MN 551051899 410693962 501(c)(3) 64359 EDUCATION GRANTS Minot State University 500 University Avenue West Minot ND 58707 456002481 501(c)(3) 36194 EDUCATION GRANTS Mississippi Geographic Alliance 105 Odom Hall University MS 38677 810651717 501(c)(3) 151430 EDUCATION GRANTS Missouri Geographic Alliance 900 North Benton Springfield MO 65802 440552049 501(c)(3) 30000 EDUCATION GRANTS Montana Geographic Alliance 32 Campus Drive Missoula MT 598125040 816001713 501(c)(3) 27000 EDUCATION GRANTS NatureBridge 28 Geary Street - Suite 650 San Francisco CA 94108 942145930 501(c)(3) 82565 EDUCATION GRANTS New Jersey Geographic Education Alliance 201 Mullica Hill Rd Glassboro NJ 08028 501(c)(3) 30000 EDUCATION GRANTS New Mexico Geographic Alliance University of New Mexico Albuquerque NM 87131 501(c)(3) 30000 EDUCATION GRANTS New York Geographic Alliance 1000 E Henrietta Road Rochester NY 14623 161204210 501(c)(3) 60000 EDUCATION GRANTS North Carolina Geographic Alliance Appalachian State University Boone NC 28608 561176030 501(c)(3) 30000 EDUCATION GRANTS Oklahoma Alliance for Geographic Education 100 East Boyd SEC 410 B Norman OK 73019 731310147 501(c)(3) 58090 EDUCATION GRANTS Oregon Geographic Alliance PO Box 751 Geography Department Portland OR 97207 481278529 501(c)(3) 30000 EDUCATION GRANTS Pennsylvania Alliance for Geographic Education 950 Soldiers Drive Carlisle PA 17013 251830984 501(c)(3) 30000 EDUCATION GRANTS Puerto Rico Geographic Alliance PO Box 21896 San Juan PR 009311896 660433760 501(c)(3) 30000 EDUCATION GRANTS Rhode Island Geography Education Alliance 600 Mt Pleasant Avenue Providence RI 02908 056016315 501(c)(3) 30000 EDUCATION GRANTS South Carolina Geographic Alliance University of South Carolina Columbia SC 29208 570967350 501(c)(3) 29052 EDUCATION GRANTS Tennessee Geographic Alliance Inc 304 Geography Bldg Knoxville TN 379960925 621291403 501(c)(3) 96338 EDUCATION GRANTS Texas Alliance for Geographic Education 601 University Drive San Marcos TX 78666 746002248 501(c)(3) 60000 EDUCATION GRANTS Texas State University - San Marcos 601 University Drive San Marcos TX 78666 746002248 501(c)(3) 146863 EDUCATION GRANTS University Of Delaware 210 HULLIHEN HALL Newark DE 19716 516000297 501(c)(3) 20000 EDUCATION GRANTS University of Idaho PO Box 443082 Moscow ID 83844 826000945 501(c)(3) 30000 EDUCATION GRANTS University of Washington 1100 NE 45th Street Seattle WA 98105 916001537 501(c)(3) 30000 EDUCATION GRANTS University System Of New Hampshire -- Keene State College 229 Main Street Keene NH 03435 026000937 501(c)(3) 30000 EDUCATION GRANTS Utah Geographic Alliance 618 W Valley Drive Centerville UT 84014 205803307 501(c)(3) 30000 EDUCATION GRANTS Vermont Geographic Alliance St Michaels College Colchester VT 05439 030179403 501(c)(3) 19959 EDUCATION GRANTS Virginia Geographic Alliance 238 Cox Landing Road Topping VA 23168 542017618 501(c)(3) 65000 EDUCATION GRANTS West Virginia Geographic Alliance Concord University Box 68 Athens WV 247121000 550769622 501(c)(3) 32000 EDUCATION GRANTS Wisconsin Geographic Alliance 100 Grant Street De Pere WI 54115 501(c)(3) 67882 EDUCATION GRANTS Wyoming Geographic Alliance Box 3371 207 AS Building Laramie WY 820713371 836000331 501(c)(3) 51150 EDUCATION GRANTS OKLAHOMA MUSEUM of History 800 Nazih Zuhdi Drive Oklahoma City OK 73105 731595728 501(c)(3) 10000 EDUCATION GRANTS SSACI 402 West Washington Street Indianapolis IN 46204 501(c)(3) 25000 EDUCATION GRANTS APACHE 8 LLC 5307 N CALLE DEL ROCIO TUCSON AZ 85750 352305143 10000 ALL ROADS FILM PROJECT SEEDS GRANT PICTOGRAPH PRODUCTIONS LLC 31 EAST PIER SAUSALITO CA 94965 743250699 10000 ALL ROADS FILM PROJECT SEEDS GRANT NATALIA LEDFORD 2400 B STREET LINCOLN NE 68502 505273183 7733 ALL ROADS FILM PROJECT SEEDS GRANT OCEAN EXPLORATION TRUST INC P O BOX 42 OLD LYME CT 06371 830488383 501(c)(3) 200000 ALL ROADS FILM PROJECT SEEDS GRANT WOLF CREEK LTD 3411 WOODLEY ROAD NW WASHINGTON DC 20016 522168560 6300 EXPLORER IN RESIDENCE AWARDS JARED DIAMOND INC 1043 STONE CANYON ROAD LOS ANGELES CA 90077 954667788 75000 EXPLORER IN RESIDENCE AWARDS FAUNA AND FLORA INTERNATIONAL INC 1720 N ST NW WASHINGTON DC 20039 042730954 501(c)(3) 10000 EXPLORER IN RESIDENCE AWARDS REGENTS OF THE UNIVERSITY OF CALIFORNIA 2615 E CLINTON AVENUE FRESNO CA 73703 946036494 501(c)(3) 10000 EMERGING EXPLORERS AWARD WILDLIFE CONSERVATION SOCIETY 2300 SOUTHERN BOULEVARD BRONX NY 10460 131740011 501(c)(3) 10000 EMERGING EXPLORERS AWARD ACEER FOUNDATION P O BOX 2549 WEST CHESTER PA 19383 631045786 501(c)(3) 25000 PUBLIC SERVICE GRANTS AYENDA FOUNDATION 2341 WYOMING AVENUE N W WASHINGTON DC 20008 260509581 501(c)(3) 10000 PUBLIC SERVICE GRANTS NATIONAL MARINE SANCTUARY FOUNDATION INC 8601 GEORGIA AVENUE STE 501 SILVER SPRING MD 20910 943370994 501(c)(3) 10000 PUBLIC SERVICE GRANTS PFEIFFER UNIVERSITY 48380 HIGHWAY 52 NORTH MISENHEIMER NC 28109 560582999 501(c)(3) 20000 PUBLIC SERVICE GRANTS POP TECH INSTITUTE P O BOX 1405 CAMDEN ME 04843 010518900 501(c)(3) 68000 PUBLIC SERVICE GRANTS REGENTS OF THE UNIVERSITY OF CALIFORNIA 2615 E CLINTON AVENUE FRESNO CA 93703 946036494 501(c)(3) 110000 PUBLIC SERVICE GRANTS THE EXPLORERS CLUB 46 EAST 70TH STREET NEW YORK NY 10021 131866795 501(c)(3) 15000 PUBLIC SERVICE GRANTS WILLIAM J CLINTON FOUNDATION 610 PRESIDENT CLINTON AVENUE LITTLE ROCK AR 72201 311580204 501(c)(3) 22226 SPONSORSHIP STARLIGHT MID ATLANTIC 1054 31ST STREET NW SUITE 410B WASHINGTON DC 20007 522198735 501(c)(3) 10000 SPONSORSHIP SWARTHMORE COLLEGE 500 COLLEGE AVENUE SWARTHMORE PA 19081 231352683 501(c)(3) 246000 PUBLIC SERVICE GRANTS PRESIDENT & FELLOWS OF HARVARD COLLEGE 1033 MASSACHUSETTS AVENUE CAMBRIDGE MA 02138 042103580 501(c)(3) 15000 PUBLIC SERVICE GRANTS AFRICAN PEOPLE AND WILDLIFE FUND P O BOX 624 BERNARDSVILLE NJ 07924 203153855 501(c)(3) 19800 BIG CATS GRANT WILDLIFEDIRECT INC 306 5TH STREET SE WASHINGTON DC 20003 300256542 501(c)(3) 30000 BIG CATS GRANT ANNE K TAYLOR FUND 2724 ARVIN ROAD BILLINGS MT 59102 204693436 501(c)(3) 30000 BIG CATS GRANT DUKE UNIVERSITY OFFICE OF SPONSORED PROGRAMS 2200 W MAIN STREET SUITE 300 DURHAM NC 27705 560532129 501(c)(3) 35000 BIG CATS GRANT DRUM EDUCATION AND CULTURAL HERITAGE 5348 VEGAS DRIVE PMB 439 LAS VEGAS NV 89108 202801237 501(c)(3) 17680 GENOGRAPHIC LEGACY FUND GRANTS ALUTIIQ MUSEUM 215 MISSION ROAD SUITE 101 KODIAK AK 99615 920150422 501(c)(3) 21170 GENOGRAPHIC LEGACY FUND GRANTS CENTER FOR AFRICAN AMERICAN GENELOGICAL 225 INDUSTRIAL COURT SUITE 100 FREDERICKSBURG VA 22408 550865848 501(c)(3) 22600 GENOGRAPHIC LEGACY FUND GRANTS PROJECT AMAZONAS INC 701 E COMMERCIAL BLVD SUITE 200 FORT LAUDERDALE FL 33334 650515019 501(c)(3) 23213 GENOGRAPHIC LEGACY FUND GRANTS 78 5 SCIENTIFIC RESEARCH 122 2523047 EMERGING EXPLORERS AWARD 8 80000 GEOGRAPHIC BEE WINNER AWARDS 3 50000 ALL ROADS FILM PROJECT SEED GRANTS 3 24454 NATIOANL GEOGRAPHIC FELLOWS 7 505586 EXPLORER IN RESIDENCE GRANTS 1 25000 EXPLORER IN RESIDENCE AWARDS 6 728100 PUBLIC SERVICE GRANTS 1 7500 WAITT GRANTS 47 599989 LEX/NG GRANTS 5 814813 BIG CATS GRANT 1 33670 GENOGRAPHIC LEGACY FUND GRANTS 1 8820 Procedure for Monitoring Grants in the U.S.: Part I, Line 2: Schedule I, Part I, Line 2: The National Geographic Society maintains numerous grant-making programs. Each major grant program has an oversight committee to review and approve the grants and procedures over the grant agreements are in place to ensure that the grant funds are properly used and accounted for. Following is a detailed description: when a National Geographic Society (NGS) Research, Conservation, & Exploration (RCE) grant application has been approved by the Committee, payment is issued once NGS has received the following completed, signed documents from the grantee: 1) Appropriate tax form. All grantees who are US citizens or residents are required to sign and submit the appropriate tax form (Form W-9). 2) Scientific Research Grant Agreement. All grantees must complete and sign a Scientific Research Grant Agreement, which includes due dates for research reports and financial reports (generally due within eight months of completion of the field work.) By signing the Grant Agreement, the grantee agrees to submit a final narrative report and a financial accounting of the grant monies spent before the indicated submission deadline. Grantees also certify to Paragraph 17 (copied below) that they will not promote terrorism. 17. CERTIFICATION. By countersigning this agreement, you certify that your organization does not and will not promote or engage in violence or terrorism, nor will your organization make subgrants or other payments to any entity that engages in such activities. Once all documents are received, grantee name, institution, and payee name (bank, university, etc.) are checked against US and international terrorism watch lists using LexisNexis' Bridger Insight. The Society's financial accounts payable system also reviews for compliance with financial sanctions upon new vender set-up and prior to each payment. A copy of this report is kept in the grant file. Once payment is issued, if grantees would like to alter their proposed budget in any way they must submit their request to the RCE Program Officer. The request is approved or denied and a record of the change is added to the grant file. The grantee must submit their final report and financial accounting before the deadline indicated in their grant agreement unless an extension has been requested in writing and approved by RCE staff. The financial accounting offers a breakdown of the actual costs of the project and is expected to parallel the costs projected in the original grant application budget; all discrepancies must be explained. If there are unexpended grant monies they must be returned to NGS. The Reports Manager reviews the final report and financial accounting and then circulates both reports to the Program Officers and Committee Members for final review and approval. Once the reports are approved, the grant is closed. An electronic copy of the grant file is retained by the RCE and the hardcopy is sent to NGS Records Library for archiving. X X 1 1 X X X X X X 1 1 0 0 0 0 0 0 0 JOHN M FAHEY JR 832523 0 528326 0 7095 0 12941 0 19973 0 1400858 0 0 0 GILBERT M GROSVENOR 0 0 0 0 351500 0 0 0 32340 0 383840 0 0 0 TERRENCE B ADAMSON 445651 0 235081 0 6107 0 12290 0 24155 0 723284 0 0 0 CHRISTOPHER A LIEDEL 404690 0 211403 0 2045 0 12761 0 19676 0 650575 0 0 0 H GREGORY PLATTS 221241 0 49127 0 3112 0 17330 0 17395 0 308205 0 0 0 MICHAEL COLE 198414 0 43723 0 972 0 16546 0 19063 0 278718 0 0 0 BARBARA J CONSTANTZ 156648 0 25248 0 745 0 8920 0 18751 0 210312 0 0 0 ANGELO M GRIMA 228126 0 47171 0 1107 0 13186 0 14998 0 304588 0 0 0 CHRISTOPHER JOHNS 411810 0 200572 0 3787 0 13001 0 21920 0 651090 0 0 0 JOHN Q GRIFFIN 632972 0 277095 0 8577 0 12149 0 15767 0 946560 0 0 0 TERRY GARCIA 375664 0 207460 0 3591 0 12353 0 19435 0 618503 0 0 0 NINA HOFFMAN BLATT 422183 0 168469 0 3850 0 12941 0 22151 0 629594 0 0 0 ELIZABETH HUDSON 278190 0 120293 0 4015 0 12281 0 22269 0 437048 0 0 0 THOMAS SABLO 215517 0 104653 0 2018 0 11174 0 14709 0 348071 0 0 0 LINDA E BERKELEY 368304 0 189081 0 3550 0 11907 0 25150 0 597992 0 0 0 DECLAN MOORE 309057 0 82663 0 667 0 7600 0 14936 0 414923 0 0 0 CLAUDIA E MALLEY 318220 0 79926 0 1011 0 11158 0 5089 0 415404 0 0 0 TERRENCE DAY 327976 0 110632 0 1659 0 11585 0 18959 0 470811 0 0 0 JOHN RASMUS 29591 0 57736 0 418867 0 686 0 5250 0 512130 0 0 0 MARY LYNN CUTTER 296866 0 85525 0 1493 0 12437 0 18621 0 414942 0 0 0 BERNARD CALLAHAN 157009 0 48041 0 175417 0 3168 0 1412 0 385047 0 0 0 MELINA BELLOWS 326924 0 51956 0 1080 0 12725 0 10833 0 403518 0 0 0 JOE ALBRITTON 13000 0 0 0 0 0 0 0 0 0 13000 0 0 0 FRANK BORMAN 13000 0 0 0 0 0 0 0 0 0 13000 0 0 0 ROBERT BREEDEN 13000 0 0 0 0 0 0 0 14868 0 27868 0 0 0 LLOYD ELLIOTT 13000 0 0 0 0 0 0 0 0 0 13000 0 0 0 GEORGE ELSEY 13000 0 0 0 0 0 0 0 0 0 13000 0 0 0 FRANK WHITMORE JR 13000 0 0 0 0 0 0 0 0 0 13000 0 0 0 Part I, Line 1a The Society generally does not pay for first class airfare, except in unusual cases. All first-class airfare must be pre-approved in writing by the President and CEO. "First class" refers to Society-paid first class airfare. In 2010, the Society paid for one "first class" ticket for one segment of an international mission-related trip for one officer/key employee because business class was sold-out. The Society pays or reimburses expenses for spousal travel only when such expenses are reasonable in amount, and are determined to be ordinary and necessary business expenses of the Society based on a determination that such travel is important and helpful to the business interests of the Society. All business travel with a spouse or companion must be approved in writing by the President and CEO and an Executive Management Committee (EMC) member based upon a showing of an ordinary and necessary business purpose for the spousal travel. Any approvals relating to the spousal travel involving the President and CEO must be authorized in writing in advance by either the Chairman of the Board, the Chairman of the Compensation Committee, or the Chairman of the Audit Committee of the Board based on a showing that such travel serves an ordinary and necessary business purpose of the Society. All spousal travel expenses must be substantiated in accordance with the Society's normal accountable plan rules. One officer/key employee had his spouse accompany him on one mission-related trip in 2010. The travel expenses were paid/reimbursed by the Society because the spouse's attendance met the standards set forth above. Part I, Lines 4a-b THE FOLLOWING FORMER OFFICERS RECEIVED SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN PAYMENTS IN 2010: GILBERT M. GROSVENOR--$26,500 JOHN R. MURPHY--$57,845 THE FOLLOWING OFFICERS AND KEY EMPLOYEE WERE ELIGIBLE TO PARTICIPATE IN A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN IN 2010, BUT RECEIVED NO PAYMENTS: JOHN M. FAHEY, JR. TERRENCE B. ADAMSON JOHN Q. GRIFFIN THE FOLLOWING 2 EMPLOYEES FROM THE 5 HIGHEST COMPENSATED NON-OFFICER/KEY EMPLOYEE LIST RECEIVED SEVERANCE PAYMENTS IN 2010: JOHN RASMUS--$418,665 BERNARD CALLAHAN--$169,669 Supplemental Information Part III Form 990, Schedule J, Part II, Nontaxable Benefits Components of benefits and deferred compensation provided to executives: life insurance, parking, 401(k), dental & medical insurance, long-term disability, travel/Accident insurance, and annual accrued earned pension. Below is a summary of all officers or key employees who have a severance clause in their respective employment contracts. These severance amounts are solely contingent upon an employee's involuntary termination without cause from the Society. As such, these amounts have not been accrued or funded in any way and are considered unlikely to occur. None of these amounts have been included in Column D. John M. Fahey, Jr. - 2 times salary Terrence B. Adamson - 1.25 times salary Christopher A. Liedel - 1 times salary John Q. Griffin - 1.5 times salary Nina Hoffman Blatt - 1 times salary Tony Sablo - 1 times salary Terry Garcia - 1 times salary Elizabeth Hudson - 1 times salary X 5 182079 FMV 0 1 0 Form 990, Part VI, Section A, line 2 Trustee Alexandra Grosvenor Eller, MD, is the daughter of the 2010 Chairman, Gilbert M. Grosvenor. Form 990, Part VI, Section A, line 4 The Bylaws of the Society were amended at the October 14, 2010 Board of Trustees meeting. Most of the amendments were nonsubstantive, merely clarifying, and not significant. One amendment permitted the Chairman and CEO position to be held by the same person, but the amendment does not require the position to be held by the same person. Although the Bylaws were amended in 2010, the amendments had an effective date of January 1, 2011. Form 990, Part VI, Section B, line 11 The Society's form 990 is prepared by tax and financial staff at the Society, and is reviewed by senior management, including the CFO and the Chief Legal Officer. It is also reviewed by the Society's outside tax advisors. The Society provides a draft of the form 990 to the Audit Committee and to all the trustees for review. A telephone meeting with the Audit Committee is held for review prior to filing. A final copy of the 990 is then provided to all Trustees before it is filed with the IRS. General Conflict of Interest Policy Form 990, Part VI, Section B, line 12c As a nonprofit organization, employer, and responsible citizen, the National Geographic Society performs a variety of important educational and business functions. The Society wishes to meet its obligations in all of these areas in a manner that earns the respect of its members, charitable donors, employees, business associates, and the general public. Two basic principles apply: The Society will conduct every aspect of its business in a fair, lawful, and ethical manner. The Society will maintain a climate that encourages all employees, officers, directors and trustees to be honest and fair in the conduct of their duties. The responsibility for ethical conduct rests with the trustees, directors, officers, and employees who act in its name. All individuals must comply with the law, both when acting on behalf of the Society and in their personal conduct. In areas not covered by laws or regulations, the Society expects its representatives to conduct themselves in an ethical and fair manner. Managers should lead by personal example and ensure that employees under their supervision meet the high standards set by the Society. Policies spelled out in this statement may also apply to members of your immediate family; their actions could involve a conflict, or the appearance of a conflict, in violation of your responsibilities under this policy. If you have any doubts about the propriety of any action or decision, you should seek guidance from your manager or from Human Resources, or from the Society President or Secretary as appropriate. The following applies to all employees, officers, directors and trustees of the National Geographic Society relating to their activities on the Society's behalf: I. Gifts and Gratuities 1. Individuals may not solicit, directly or indirectly, any gift, favor, loan, entertainment, or other remuneration, or accept any excessive gift, favor, loan, entertainment, or other remuneration, from any person or organization that engages in business with, or is a competitor of, the Society (or any of its divisions), for himself, herself, or for any other person. ("Excessive" value is any item or group of items over $50 in value. That means that any item or group of items that exceeds $50 is considered of "substantial value" and should be refused). 2. Individuals shall neither give nor pay, directly or indirectly, to any person or organization that engages in business with the Society, any gift, favor, loan, or entertainment, except within reasonable limits adopted from time to time by the Society. 3. All invitations to accept bribery or graft (kickbacks, etc.) or any proposal or suggestion of a similar nature must be reported immediately to the employee's division manager, who in turn must report the matter to the Human Resources Division. Reports should be made to the Secretary or President of the Society in the case of a director or trustee. Nondisclosure of even a rejected proposal of bribery or graft or suggestion of a similar nature shall be reason for severe disciplinary action. 4. Employees involved in purchasing decisions must take extra care to avoid gifts or gratuities that may affect or may reasonably be construed to affect the purchase of equipment, supplies, and services. Further, the decision regarding the acceptance or rejection of a gift or gratuity in connection with the Society shall be made by the division manager of the employee involved, or by the Society's President or Secretary in the case of an officer, director or trustee. Division managers shall maintain records of employee reports to them of all offerings of substantial gifts and gratuities. As noted above, non-"excessive," modest gifts and favors, which will not reasonably be regarded by others as improper, may be accepted or given on an occasional basis. Entertainment which satisfies these requirements and conforms to generally accepted business practice is also permissible. However, even a nominal gift should not be accepted if, to a reasonable observer, it might appear that the gift would influence business decisions. Non-"excessive" food, refreshments, and entertainment of a modest value may be accepted by an employee, director or trustee on infrequent occasions in the ordinary course of Society business, such as a luncheon or dinner meeting or occasional outing. However, an accumulation of luncheons, dinners, and outings from the same source during a year would be considered unacceptable. Any item or accumulations of items by employees (e.g., gift, favor, loan, entertainment, outing, etc.) that exceeds $50.00 must be approved by the Human Resources or Legal Departments, or by the President or Secretary in the case of officers, directors or trustees. II. Financial Interests, Including Investments 1. Employees, officers, directors or trustees shall not have, directly or indirectly, an interest in any firm, business, or organization that engages in business with the Society, unless such interest is disclosed to and approved by the Society. 2. Employees, officers, directors or trustees shall not have, directly or indirectly, any financial interest in any competitor of the Society. 3. Employees, officers, directors or trustees may not act on behalf of the Society in connection with any transaction in which the employee, officer, director or trustee has a personal interest. Minor outside business interests (for example, stock ownership in publicly traded corporations) may be permitted. Any employee involved in purchasing decisions must take care that no member of his or her immediate family has, directly or indirectly, an interest in or is employed by a firm that engages in purchasing-related business with the Society, unless such interest is disclosed to and approved by the Society. III. Additional Employment and Other Outside Activity All outside activity, such as employment (including self-employment) or professional, business or community activity, must be undertaken within the fundamental premise that the employee's primary responsibility is to the Society and that the activity will not interfere with his or her ability to discharge this responsibility. Each employee must ensure that any outside activity: is compatible with the full and proper discharge of the responsibilities of his or her Society employment; will not be construed by the public as the official action of the Society; will not adversely affect the Society; will not draw upon any of the Society's resources without advance approval; will not create or give the appearance of a conflict of interest. If an activity does not interfere with the performance of one's duties or the employees' responsibility to the Society under this policy and is performed on the employee's own time, without the support services of the Society, then compensation, fees, and honoraria, may be retained by the employee. However, if an endeavor is carried on during normal working hours or with the use of Society resources, or is related to the employee's work at the Society, or otherwise implicates this policy, the employee and his or her division manager, with the concurrence of the Senior Vice President of Human Resources, must agree in advance on the appropriateness of the activity and an equitable arrangement concerning time, remuneration, etc. Employees are prohibited from doing writing, editing, photography, artwork, filmmaking, etc., for other publishers or producers unless approved by the President, the Editor, or an Executive Vice President. Contracts between the Society and employees or members of their immediate family may give rise to conflicts of interest or give the appearance of favoritism, and may be entered into only after review and approval by the President, or designee. If any employee has, or is considering, an undertaking which might conflict or appear to conflict with Society's policy, the employee should bring this matter to the attention of appropriate Society management to ensure that no conflict will result. IV. Personal Use of the Society's Facilities or Other Resources by Employees The Society's property and facilities are to be used to conduct the Society's business, in accordance with Society policies. An employee who desires to use the Society's staff or resources for a non-Society endeavor must obtain permission in advance from his or her division manager and arrangements must be made to adequately reimburse the Society. General Conflict of Interest Policy, cont. V. Confidential Information Employees have a responsibility to comply with the Society's policy concerning confidential information and trade secrets. Among other duties employees have, the following should be observed: 1. In the conduct of Society business, employees of the Society shall limit requests for and use of information to our business needs; limit use and discussion of information obtained on the job to normal business activities; and restrict access of records to those with proper authorization and legitimate business needs. 2. No employee shall disclose confidential information (editorial, publishing, personnel, etc.) unless specifically authorized to do so. 3. No employee shall disclose directly or indirectly to any news organization any sensitive information concerning the Society, its employees or its members. Failure to comply with these standards may lead to serious disciplinary action, up to and including dismissal. Procedures For the protection of the Society and its employees, it is essential that employees make prompt and full disclosure to the Society prior to becoming involved in any situation that may be, or may result in, a conflict of interest. All employees will be required to complete a Confidential Report Letter at the time of hire. A Report Letter shall also be submitted by any employee promptly after he or she becomes involved in any conflict of interest situation or potential conflict of interest that has not previously been reported. All information disclosed shall be treated on a confidential basis except to the extent disclosure is considered necessary by the Society in its discretion for the protection of the Society's interest. Form 990, Part VI, Section B, line 12c In accordance with the Society's Conflict of Interest Policy, officers, directors or trustees and all employees are obligated to disclose activities that give rise to conflicts of interest and to recuse themselves from any participation in decisions about matters as to which they have a conflict. Such disclosures are required not only on an annual questionnaire but also at the point in time a conflict arises, not merely on an annual basis. Disclosures should be made to appropriate Society management. A VP and Associate General Counsel is the Society's designated Ethics Officer and provides advice and consultation in these matters. See Sch. O for a copy of the general conflict of interest policy. Form 990, Part VI, Section B, line 15 The Board of Trustees of the National Geographic Society has delegated authority to the Compensation Committee to oversee the compensation and benefits of senior executives of the Society. The Committee, which is composed exclusively of independent members of the Board of Trustees, is responsible for establishing an executive compensation program for the Society's senior executives. The Committee follows the procedures set forth in the IRS regulations under Section 4958 in making compensation decisions. In particular, the Committee engages an independent compensation consultant to prepare and present comparable market data with respect to the Society's cash compensation and benefits programs, and is also advised by outside counsel. The Committee reviews the performance of senior executives and evaluates their compensation and benefits in light of the comparable market data provided by the independent compensation consultant. The Committee relies on such market data in awarding cash compensation and establishing benefit programs for the Society's senior executives, and receives an opinion from the independent compensation consultant that the Society's executive compensation and benefits programs are reasonable and comparable to that provided for similar services by similar organizations under similar circumstances. The Committee documents its decisions regarding executive compensation decisions in its minutes. The Chair of the Committee promptly reports all actions taken by the Committee to the full Board of Directors. The Compensation Committee followed the process described above at meetings held in February, 2010, October, 2010 and December, 2010 with respect to compensation decisions for the following senior executive positions: President and CEO; all Executive Vice Presidents; the Senior Vice President and Group Publisher; the Senior Vice President, Development; the Senior Vice President, Human Resources; the Senior Vice President, Audit & Advisory Services; and the Editor in Chief. Form 990, Part VI, Section C, line 19 The Society's conflict of interest policy is disclosed in the 990 on Schedule O; the corporate charter is available to the public through the District of Columbia Department of Consumer and Regulatory Affairs Corporations Division. The Society's other governing documents are available upon request. The financial statements of the tax-exempt parent, the National Geographic Society, are made available in this Form 990. The Society does not currently make its audited financial statements available to the public because they are compiled on a consolidated basis, which include financial details of the activities of Society's taxable subsidiaries which are not disclosed for competitive reasons. The Society's Forms 990 and 990T are available upon request, as well as on-line at Guidestar.org. Changes in Net Assets or Fund Balances: Form 990, Part XI, line 5: Net unrealized gains on investments: 36,491,874. Donated services and use of facilities: 303,323. Prior period adjustments: 696,350. GRANTS CANCELLED/RETURNED 123,797. POST RETIREMENT BENEFITS--FAS 158 13,728,000. DONATED FACILTITES USE EXPENSED -303,323. Total to Form 990, Part XI, Line 5: 51,040,021. Other Society Accomplishments--Library and Information Services Library & Information Services The Library's Reading Room is open to the public by appointment Monday through Friday, 1:30 to 5:00 pm, and service is also provided in response to phone calls, letters and emails. About 300 questions, or nearly 10% of the Library's reference questions, come from the public, embassies, or in serving scholars. Databases: The Library's free website for National Geographic Collectors (National Geographic Collector's Corner) had more than 100,000 page views last year. By the end of 2010, it had grown to nearly 1500 members. The National Geographic publications index is also made available to the public for free and had 414,000 outside pages viewed and our book catalog had 10,687. Events and Tours Library staff participated in a number of events and discussions in support of the library and information services profession in DC. As in past years, librarians met with students from Catholic University in order to provide an overview of how a special library functions. In addition, numerous events and tours were hosted in the NGS library for other public, federal, and embassy librarians. Other Society Accomplishments--GoGreen Initiative The National Geographic Society's "Go Green" initiative completed its fourth full year of activities. The Society continues to focus its "green" initiatives in three broad areas as follows: defining and reducing the Society's carbon footprint; facilities management and operations; and employee education and practices. In 2010, the Society's Energy Management system was upgraded allowing building services and the engineering staff to better monitor and control energy usage throughout the building complex. An EnerNoc energy reduction program was launched resulting in cost savings by directly engaging the participation of all staff by encouraging them to turn off all unnecessary lights and equipment. Building Services also implemented/updated 20 LEED (Leadership in Energy and Environmental Design) operating policies for the complex. The Society calculated its carbon emission for all products and services resulting in a carbon neutral status. During 2010, the Society launched its sustainability website and developed sustainability policies for its paper and general purchasing. A commuter strategy program was implemented to encourage employees to car pool, use mass transit and purchase LEED certified green cars. The Society also provided and promoted locally-sourced and organic food options in their cafeteria. Composting efforts were expanded to include bins on every floor and a 60% recycling rate was achieved for all waste. Also in 2010, Hans Wagner was appointed to the position of Vice-President, Sustainability. In this newly created position, Hans worked to build on the Society's reputation as an environmental leader by coordinating NGS green activities and initiatives and ensuring that NGS environmental practices are sound. NG URL HOLDING LLC 1145 17TH ST NW WASHINGTON DC 20036 HOLDING COMPANY DC NATIONAL GEOGRAPHIC SOCIETY THE JASON PROJECT 44983 KNOLL SQUARE ASHBURN VA 20147 521645651 SCIENTIFIC EDUCATIONAL PROGRAMS VA 501(c)(3) Line 7 NATIONAL GEOGRAPHIC SOCIETY 1 NGV INC & SUBSIDIARIES 1145 17TH ST NW WASHINGTON DC 20036 521996048 CABLE TV, VIDEO, MAP PRODUCTION DC NATIONAL GEOGRAPHIC SOCIETY C 183528389 1421099697 1.00000 NGSP INC & SUBSIDIARY 1145 17TH ST NW WASHINGTON DC 20036 161750687 SCHOOL TEXTBOOK PUBLISHING HOLDING CO. 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