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        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>EDDIE MYERS</NamePerson>
        <Title>TREASURER</Title>
        <AverageHoursPerWeek>1.50</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>ROY BANKS</NamePerson>
        <Title>SECRETARY</Title>
        <AverageHoursPerWeek>1.50</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>NICHOLAS BAXTER</NamePerson>
        <Title>IMMEDIATE PAST PRESIDENT</Title>
        <AverageHoursPerWeek>1.50</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>CARLA BALAKGIE</NamePerson>
        <Title>EXECUTIVE DIRECTOR</Title>
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        <Officer>X</Officer>
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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
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      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>PAMELA FURNEAUX</NamePerson>
        <Title>DEPUTY DIRECTOR / CFO</Title>
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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>16643</OtherCompensation>
      </Form990PartVIISectionA>
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      <TotalReportableCompFrmRltdOrgs>0</TotalReportableCompFrmRltdOrgs>
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      <FormersListed>0</FormersListed>
      <TotalCompGT150K>1</TotalCompGT150K>
      <CompensationFromOtherSources>0</CompensationFromOtherSources>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>MANDALAY RESORT GROUP</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>3950 LAS VEGAS BLVD SOUTH</AddressLine1>
            <City>LAS VEGAS</City>
            <State>NV</State>
            <ZIPCode>89119</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>CONFERENCE SERVICES</DescriptionOfServices>
        <Compensation>579415</Compensation>
      </ContractorCompensation>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>STRATON PUBLISHING &amp; MARKETING INC</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>5285 SHAWNEE ROAD SUITE 510</AddressLine1>
            <City>ALEXANDRIA</City>
            <State>VA</State>
            <ZIPCode>223122334</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
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      </ContractorCompensation>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>HACHERO HILL INC</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>11260 ROGER BACON DR SUITE 500</AddressLine1>
            <City>RESTON</City>
            <State>VA</State>
            <ZIPCode>20910</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
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        <Compensation>166661</Compensation>
      </ContractorCompensation>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>FREEMAN DECORATING</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>1701 LEBANON PIKE CIRCLE</AddressLine1>
            <City>NASHVILLE</City>
            <State>TN</State>
            <ZIPCode>372103215</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>CONFERENCE SERVICES</DescriptionOfServices>
        <Compensation>137944</Compensation>
      </ContractorCompensation>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>FREEMAN AUDIO VISUAL SOLUTIONS</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>901 EAST SOUTH STREET</AddressLine1>
            <City>ANAHEIM</City>
            <State>CA</State>
            <ZIPCode>92805</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>AUDIO/VISUAL SERVICES</DescriptionOfServices>
        <Compensation>133108</Compensation>
      </ContractorCompensation>
      <NumberOfContractorsGT100K>5</NumberOfContractorsGT100K>
      <ProgramServiceRevenue>
        <Description>MEETINGS</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>3277573</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>3225975</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>51598</UnrelatedBusinessRevenue>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>MEMBERSHIP DUES</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>589475</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>589475</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>PUBLICATIONS</Description>
        <BusinessCode>541800</BusinessCode>
        <TotalRevenueColumn>440901</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>62058</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>378843</UnrelatedBusinessRevenue>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>EDUCATION</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>94259</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>94259</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <TotalProgramServiceRevenue>4402208</TotalProgramServiceRevenue>
      <InvestmentIncome>
        <TotalRevenueColumn>17181</TotalRevenueColumn>
        <ExclusionAmount>17181</ExclusionAmount>
      </InvestmentIncome>
      <TotalRevenue>
        <TotalRevenueColumn>4419389</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>3971767</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>430441</UnrelatedBusinessRevenue>
        <ExclusionAmount>17181</ExclusionAmount>
      </TotalRevenue>
      <CompCurrentOfficersDirectors>
        <Total>469945</Total>
      </CompCurrentOfficersDirectors>
      <OtherSalariesAndWages>
        <Total>491321</Total>
      </OtherSalariesAndWages>
      <OtherEmployeeBenefits>
        <Total>63968</Total>
      </OtherEmployeeBenefits>
      <PayrollTaxes>
        <Total>57254</Total>
      </PayrollTaxes>
      <FeesForServicesLegal>
        <Total>52198</Total>
      </FeesForServicesLegal>
      <FeesForServicesAccounting>
        <Total>68783</Total>
      </FeesForServicesAccounting>
      <FeesForServicesOther>
        <Total>398027</Total>
      </FeesForServicesOther>
      <Advertising>
        <Total>28756</Total>
      </Advertising>
      <OfficeExpenses>
        <Total>147884</Total>
      </OfficeExpenses>
      <InformationTechnology>
        <Total>74045</Total>
      </InformationTechnology>
      <Occupancy>
        <Total>135048</Total>
      </Occupancy>
      <Travel>
        <Total>96507</Total>
      </Travel>
      <ConferencesMeetings>
        <Total>1193702</Total>
      </ConferencesMeetings>
      <DepreciationDepletion>
        <Total>83312</Total>
      </DepreciationDepletion>
      <Insurance>
        <Total>19536</Total>
      </Insurance>
      <OtherExpenses>
        <Description>PRINTING AND PRODUCTION</Description>
        <Total>347366</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>BANKING AND CREDIT CARD</Description>
        <Total>110049</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>COMMISSIONS</Description>
        <Total>99327</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>POSTAGE &amp; SHIPPING</Description>
        <Total>72386</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>SUBSCRIPTIONS &amp; PUBLICA</Description>
        <Total>25058</Total>
      </OtherExpenses>
      <AllOtherExpenses>
        <Total>17275</Total>
      </AllOtherExpenses>
      <TotalFunctionalExpenses>
        <Total>4051747</Total>
      </TotalFunctionalExpenses>
      <CashNonInterestBearing>
        <BOY>24359</BOY>
        <EOY>31414</EOY>
      </CashNonInterestBearing>
      <SavingsAndTempCashInvestments>
        <BOY>1874942</BOY>
        <EOY>50579</EOY>
      </SavingsAndTempCashInvestments>
      <AccountsReceivable>
        <BOY>59279</BOY>
        <EOY>69020</EOY>
      </AccountsReceivable>
      <PrepaidExpensesDeferredCharges>
        <BOY>164112</BOY>
        <EOY>136140</EOY>
      </PrepaidExpensesDeferredCharges>
      <LandBuildingsEquipmentBasis>436752</LandBuildingsEquipmentBasis>
      <LandBldgEquipmentAccumDeprec>349969</LandBldgEquipmentAccumDeprec>
      <LandBuildingsEquipmentBasisNet>
        <BOY>154395</BOY>
        <EOY>86783</EOY>
      </LandBuildingsEquipmentBasisNet>
      <InvestmentsOtherSecurities>
        <EOY>2662263</EOY>
      </InvestmentsOtherSecurities>
      <OtherAssetsTotal>
        <BOY>6690</BOY>
        <EOY>6690</EOY>
      </OtherAssetsTotal>
      <TotalAssets>
        <BOY>2283777</BOY>
        <EOY>3042889</EOY>
      </TotalAssets>
      <AccountsPayableAccruedExpenses>
        <BOY>112855</BOY>
        <EOY>114710</EOY>
      </AccountsPayableAccruedExpenses>
      <DeferredRevenue>
        <BOY>1098110</BOY>
        <EOY>1488660</EOY>
      </DeferredRevenue>
      <OtherLiabilities>
        <BOY>15667</BOY>
        <EOY>25160</EOY>
      </OtherLiabilities>
      <TotalLiabilities>
        <BOY>1226632</BOY>
        <EOY>1628530</EOY>
      </TotalLiabilities>
      <FollowSFAS117>X</FollowSFAS117>
      <UnrestrictedNetAssets>
        <BOY>1057145</BOY>
        <EOY>1414359</EOY>
      </UnrestrictedNetAssets>
      <TotalNetAssetsFundBalances>
        <BOY>1057145</BOY>
        <EOY>1414359</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
        <BOY>2283777</BOY>
        <EOY>3042889</EOY>
      </TotalLiabNetAssetsFundBalances>
      <InfoInScheduleOPartXI>X</InfoInScheduleOPartXI>
      <ReconcilationRevenueExpenses>367642</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>-10428</ReconcilationOtherChanges>
      <InfoInScheduleOPartXII>X</InfoInScheduleOPartXII>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>0</AccountantCompileOrReview>
      <FSAudited>1</FSAudited>
      <AuditCommittee>1</AuditCommittee>
      <FinancialStatementSeparate>X</FinancialStatementSeparate>
      <FederalGrantAuditRequired>0</FederalGrantAuditRequired>
    </IRS990>
    <IRS990ScheduleC documentId="RetDoc1039700001">
      <SubstantiallyAllDuesNondeduct>0</SubstantiallyAllDuesNondeduct>
      <OnlyInHouseLobbying>1</OnlyInHouseLobbying>
      <AgreeToCarryoverPriorYear>0</AgreeToCarryoverPriorYear>
    </IRS990ScheduleC>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <Buildings>
        <OtherCostOrOtherBasis>24219</OtherCostOrOtherBasis>
        <Depreciation>13059</Depreciation>
        <BookValue>11160</BookValue>
      </Buildings>
      <Equipment>
        <OtherCostOrOtherBasis>45051</OtherCostOrOtherBasis>
        <Depreciation>34825</Depreciation>
        <BookValue>10226</BookValue>
      </Equipment>
      <OtherLandBuildings>
        <OtherCostOrOtherBasis>367482</OtherCostOrOtherBasis>
        <Depreciation>302085</Depreciation>
        <BookValue>65397</BookValue>
      </OtherLandBuildings>
      <TotalOfBookValueLandBuildings>86783</TotalOfBookValueLandBuildings>
      <OtherSecurities>
        <Description>MONEY MARKET FUNDS</Description>
        <BookValue>1038718</BookValue>
        <MethodOfValuation>F</MethodOfValuation>
      </OtherSecurities>
      <OtherSecurities>
        <Description>CERTIFICATES OF DEPOSIT</Description>
        <BookValue>625301</BookValue>
        <MethodOfValuation>F</MethodOfValuation>
      </OtherSecurities>
      <OtherSecurities>
        <Description>MUTUAL FUNDS</Description>
        <BookValue>998244</BookValue>
        <MethodOfValuation>F</MethodOfValuation>
      </OtherSecurities>
      <TotalOfBookValueSecurities>2662263</TotalOfBookValueSecurities>
      <OtherLiabilities>
        <Description>DEFERRED LEASE BENEFIT</Description>
        <Amount>25160</Amount>
      </OtherLiabilities>
      <TotalOfAmounts>25160</TotalOfAmounts>
      <TotalRevenue>4419389</TotalRevenue>
      <TotalExpenses>4051747</TotalExpenses>
      <ExcessOrDeficitForYear>367642</ExcessOrDeficitForYear>
      <NetUnrealizedGLOnInvestments>-6778</NetUnrealizedGLOnInvestments>
      <DonatedServicesAndFacilities>-3650</DonatedServicesAndFacilities>
      <TotalAdjustments>-10428</TotalAdjustments>
      <ExcessOrDeficitPerFS>357214</ExcessOrDeficitPerFS>
      <TotRevenueEtcAuditedFinclStmt>4442611</TotRevenueEtcAuditedFinclStmt>
      <NetUnrealizedGainsInvestments>-6778</NetUnrealizedGainsInvestments>
      <DonatedSrvcAndUseOfFacilities>30000</DonatedSrvcAndUseOfFacilities>
      <RevenueNotRptdF990>23222</RevenueNotRptdF990>
      <RevenueSubtotal>4419389</RevenueSubtotal>
      <RevenueNotRptdOnFinStmt>0</RevenueNotRptdOnFinStmt>
      <TotalRevenuePerForm990>4419389</TotalRevenuePerForm990>
      <TotExpensesEtcAuditedFinclStmt>4085397</TotExpensesEtcAuditedFinclStmt>
      <DonatedServicesUseOfFacilities>33650</DonatedServicesUseOfFacilities>
      <ExpensesNotRptdF990>33650</ExpensesNotRptdF990>
      <ExpensesSubtotal>4051747</ExpensesSubtotal>
      <ExpensesNotRptdOnFinStmt>0</ExpensesNotRptdOnFinStmt>
      <TotalExpensesPerForm990>4051747</TotalExpensesPerForm990>
      <Form990ScheduleDPartXIV>
        <Identifier>DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:</Identifier>
        <ReturnReference>PART X:</ReturnReference>
        <Explanation>THE ASSOCIATION BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY INCOME TAX POSITIONS TAKEN. THEREFORE, MANAGEMENT HAS NOT IDENTIFIED ANY UNCERTAIN INCOME TAX POSITIONS. AT A MINIMUM, THE 2007 THROUGH 2010 TAX YEARS ARE OPEN FOR EXAMINATION BY TAXING AUTHORITIES.</Explanation>
      </Form990ScheduleDPartXIV>
    </IRS990ScheduleD>
    <IRS990ScheduleJ documentId="RetDoc1042400001">
      <CompensationCommittee>X</CompensationCommittee>
      <WrittenEmploymentContract>X</WrittenEmploymentContract>
      <CompensationSurvey>X</CompensationSurvey>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>0</SeverancePayment>
      <SupplementalNonqualRetirePlan>0</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>0</EquityBasedCompArrangement>
      <Form990ScheduleJPartII>
        <NamePerson>CARLA BALAKGIE</NamePerson>
        <BaseCompensationFilingOrg>279600</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>414</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>30600</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>10125</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>320739</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 6</Identifier>
        <Explanation>ETA HAS TWO CLASSES OF MEMBERS: FINANCIAL INSTITUTIONS, AND SERVICE PROVIDERS. MEMBERSHIP PRIVILEGES ARE GRANTED TO THOSE MEMBERS THAT ARE CURRENT ON ASSOCIATION DUES. MEMBERS HAVE ONE VOTE ON ALL MATTERS COMING BEFORE THE GENERAL MEMBERSHIP AND DESIGNATE AN INDIVIDUAL PERSON FROM THE MEMBER COMPANY TO SERVE AS THEIR DESIGNATED VOTING REPRESENTATIVE. THE MEMBERSHIP ELECTS THE BOARD OF DIRECTORS. ELECTIONS ARE CONDUCTED IN COMPLIANCE WITH THE REQUIREMENTS OF DC NOT FOR PROFIT CORPORATE STATUTES AND AS SET FORTH IN THE ORGANIZATIONAL BYLAWS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 7A</Identifier>
        <Explanation>DUES-PAYING MEMBERS HAVE THE RIGHT TO ELECT THE BOARD OF DIRECTORS OF THE ORGANIZATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 7B</Identifier>
        <Explanation>CHANGES TO THE BYLAWS REQUIRE APPROVAL BY MEMBERSHIP VOTE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION B, LINE 11</Identifier>
        <Explanation>A COPY OF THE FORM 990 WILL BE PROVIDED TO THE EXECUTIVE COMMITTEE PRIOR TO FILING WITH THE IRS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12</ReturnReference>
        <Explanation>BOARD MEMBERS DISCLOSE CONFLICTS OF INTEREST IN A SIGNED STATEMENT ANNUALLY. ANY CONFLICTS THAT ARISE ARE DISCUSSED WITH THE PRESIDENT AND EXECUTIVE COMMITTEE TO DETERMINE THE COURSE OF ACTION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15A</ReturnReference>
        <Explanation>THE EXECUTIVE COMMITTEE REVIEWS COMPENSATION OF THE CEO ANNUALLY BY USING COMPARABLE SALARY INFORMATION OBTAINED FROM ASAE AND OTHER MARKET STUDIES.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>FORMS 990 AND 990T ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CHANGES IN NET ASSETS OR FUND BALANCES:</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 5:</ReturnReference>
        <Explanation>NET UNREALIZED LOSSES ON INVESTMENTS: -6,778. DONATED SERVICES AND USE OF FACILITIES: -3,650. TOTAL TO FORM 990, PART XI, LINE 5: -10,428.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>DESCRIPTION OF AUDIT REVIEW PROCESS</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 2C</ReturnReference>
        <Explanation>THE AUDIT REVIEW PROCESS HAS REMAIN UNCHANGED FROM THE PRIOR YEAR.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>