2026-03-03T09:19:51-06:00 2025-09-30 393647910 WIPFLI ADVISORY LLC 105 E PINE ST UPPER FLOOR MISSOULA MT 59802 990 2024-10-01 820254694 SUN VALLEY TOURISM ALLIANCE INC SUNV 2087263423 PO BOX 4934 KETCHUM ID 83340 DAVID LUHR CHAIR 2087263423 2026-02-18 1 1 SAM BRUNSON CPA P01696998 4067281800 2026-02-18 2024 2025-03-06 01:10:19Z VISIT SUN VALLEY RAYMOND J GADD II PO BOX 4934 KETCHUM ID 83340 2105392 0 X WWW.VISITSUNVALLEY.COM X 1981 ID DESTINATION MANAGEMENT AND MARKETING ORGANIZATION FOR SUN VALLEY, IDAHO. 7 7 8 7 0 0 493613 463613 1451560 1600000 36686 40946 0 833 1981859 2105392 0 0 0 0 494357 366608 0 0 0 1283214 1375167 1777571 1741775 204288 363617 1231847 1626247 71931 106414 1159916 1519833 X VISIT SUN VALLEY IS COMMITTED TO ENRICHING THE LIVES OF OUR MOUNTAIN COMMUNITY THROUGH A BALANCED LEVEL OF TOURISM THAT FOCUSES ON ECONOMIC PROSPERITY, ENVIRONMENTAL SUSTAINABILITY, AND THE PRESERVATION OF THE VALLEY'S VIBRANT CHARACTER. 0 0 YEAR-ROUND ADVERTISING $1,000,000- INCREASED AWARENESS THROUGH DIGITAL ADVERTISING AND PARTNERSHIPS WITH PRIORITY IN OUR NONSTOP FLIGHT MARKETS, AS WELL AS THOSE AIR MARKETS THAT SHOWED SIGNS OF WEAKNESS.- WE PUT ROUGHLY 75% OF OUR ADVERTISING BUDGET INTO THE WINTER MONTHS,15% OF THE BUDGET INTO THE FALL MONTHS, AND THE REMAINING 10% INTO THE SUMMER MONTHS.- GA4 GOOGLE: THIS IS ONE OF THE MORE IMPORTANT PLATFORMS, ESPECIALLY WHEN WE ARE MEASURING OUR DIGITAL CAMPAIGN PERFORMANCE AND LANDING PAGE EFFECTIVENESS. - THE MYRIADS OF LAYERS PROVIDED HERE GAVE US ACTIONABLE INFORMATION FOR A MULTITUDE OF MARKETING EFFORTS, SUCH AS WHERE THEY'RE COMING FROM AND WHAT THEY'RE MOST INTERESTED IN OR UNINTERESTED IN. - AD PLACEMENTS: THE SKI JOURNAL, UNITED AIRLINES, ORI MAGAZINE, FREESKIER MAGAZINE. - MEDIA PARTNERSHIPS: MOUNTAIN GAZETTE, WILDSAM, ORI, EXPEDIA - RADIO ADVERTISING: KQED FM & KUOW PUGET SOUND PUBLIC RADIO PR INITIATIVES & OUTREACH $97,000- IT'S A COMMON MISCONCEPTION THAT STORIES ABOUT SUN VALLEY EMERGE ENTIRELY ORGANICALLY. WHILE SOME DO, MANY ARE THE RESULT OF INTENTIONAL, BEHIND-THE-SCENES EFFORTS TO BRING THEM TO LIFE. AT VISIT SUN VALLEY, WE WORK CLOSELY WITH LOCAL PARTNERS TO CONNECT WITH JOURNALISTS AND PUBLICATIONS THAT ALIGN WITH THE UNIQUE AND DIVERSE NARRATIVES FOUND THROUGHOUT THE GREATER SUN VALLEY AREA- WE INCREASED OUR PR BUDGET BY 25% COMPARED TO THE PREVIOUS YEAR FOR JOURNALIST HOSTING.- THESE DOLLARS ALSO SUPPORTED DESTINATION-BASED MEDIA HOSTING EVENTS (WELCOME RECEPTIONS/MEET AND GREETS) IN KEY MARKETS AS WELL AND IN-PERSON HOSTING OF JOURNALISTS IN THE GREATER SUN VALLEY REGION. - JOURNALISTS HOSTED: 8- MEDIA MISSIONS: CHICAGO AND DENVER/BOULDER MARKETING RESEARCH: INNTOPIA DESTIMETRICS $51,000INNTOPIA DESTIMETRICS - AGGREGATED LODGING PERFORMANCE BENCHMARKING PROGRAM GIVES THE ENTIRE DESTINATION DEEP INSIGHTS INTO MONTHLY LODGING PERFORMANCE, PACING, AVERAGE DAILY RATE, AND REVENUE PER AVAILABLE ROOM.THIS STATISTICAL, QUANTITATIVE, AND QUALITATIVE DATA ALLOWS US TO MAKE SOUND PLANS AND DECISIONS, AS WELL AS BETTER ANTICIPATE VISITATION AND LODGING TAX COLLECTIONS. LASTLY, WE ARE ABLE TO SHARE THE VAST MAJORITY OF THIS DATA WITH LOCAL STAKEHOLDERS SO THAT THEY CAN LEVERAGE THE INFORMATION FOR SIMILAR PURPOSES. 0 1 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 10 0 1 8 1 0 0 0 0 0 0 0 0 X 7 7 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 1 0 1 0 0 X NORTH SERVICES LLC 2088595156 2456 BLACK RIVER FALLS DRIVE HENDERSON NV 89044 DAVE LUHR CHAIR 1.00 X X 0 0 0 MIKE BURCHMORE TREASURER 1.00 X X 0 0 0 CANDICE PATE SECRETARY 1.00 X X 0 0 0 JACOB FREHLING DIRECTOR 1.00 X 0 0 0 GRETCHEN GORHAM DIRECTOR 1.00 X 0 0 0 ADELAIDE SMITH-MASON DIRECTOR 1.00 X 0 0 0 PETE SONNTAG DIRECTOR 1.00 X 0 0 0 RAYMOND GADD EXECUTIVE DIRECTOR 40.00 X 121173 0 10041 121173 0 10041 1 0 0 0 GOOGLE 1600 AMPHITHEATRE PKWAY MOUNTAIN VIEW CA 94043 ADVERTISING 411310 1 13613 450000 463613 CONTRACT REVENUE 900099 1600000 1600000 1600000 40946 40946 833 833 833 2105392 1600833 0 40946 145447 177507 5344 13771 24539 34689 1115517 19805 67406 43746 3326 9544 3870 4864 RESEARCH & DEVELOPMENT 50702 DUES & SUBSCRIPTIONS 10815 NEWSLETTER 4788 DIGITAL KIOSK 4331 1764 1741775 100222 1185094 1217885 34083 299339 102530 96429 9970 6101 2700 2700 1231847 1626247 71931 106414 71931 106414 X 1159916 1519833 1159916 1519833 1231847 1626247 363617 -3700 0 X 0 0 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1 0 0 58043 51942 6101 44487 44487 0 6101 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY THE BOARD CHAIRPERSON AND EXECUTIVE BOARD PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS AND PERSONNEL OF SUN VALLEY TOURISM ALLIANCE, INC. ARE REQUIRED TO DISCLOSE ANY POTENTIAL CONFLICTS OF INTEREST ON AN ANNUAL BASIS, AND AT ANY SUCH TIME THAT A NEW POTENTIAL CONFLICT OF INTEREST EMERGES, THROUGH A DISCLOSURE STATEMENT. IF A CONFLICT OF INTEREST IS FOUND TO EXIST, IT MUST BE DISCLOSED AND THAT PERSON MUST EXCUSE HIMSELF/HERSELF FROM DISCUSSIONS OR VOTES RELATED TO THOSE AREAS OF POTENTIAL CONFLICT. SUN VALLEY TOURISM ALLIANCE, INC. RESERVES THE RIGHT TO DISMISS A BOARD MEMBER OR STAFF MEMBER WHO PRESENTS A SERIOUS CONFLICT OF INTEREST OR TO SHIFT THAT PERSON INTO A CAPACITY THAT NULLIFIES IT. FORM 990, PART VI, SECTION B, LINE 15A THE PROCESS FOR DETERMINING THE PRESIDENT/CMO COMPENSATION IS COMPLETED BY THE BOARD OF DIRECTORS USING COMPARABILITY DATA DURING THE ANNUAL BUDGETING PROCESS. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.