2025-03-12T11:18:47-04:00 2024-04-30 BRUCE E BERNSTIEN & ASSOCIATES 10440 N CENTRAL EXPRESSWAY STE 1040 DALLAS TX 75231 990 2023-05-01 750863843 COTTON BOWL ATHLETIC ASSOCIATION % MARTY MACINNIS COTT 8178924800 One ATT Way arlington TX 76011 RICK baker PRESIDENT/CEO 8178924800 2024-08-30 true true P01424343 2147060840 2023 2025-03-06 01:10:19Z RICK baker One ATT Way arlington TX 76011 18870151 false X www.goodyearcottonbowl.com X 1937 TX TO PRESENT THE MOST INNOVATIVE OF ALL COLLEGE FOOTBALL BOWL GAMES AND TO BE THE LEADER IN CREATING PREMIER COLLEGE SPORTS EXPERIENCES FOR Univ, STUDENT ATHLETES, sponsors &comm. 87 86 70 87 0 2675000 2581260 11406135 12312680 2657481 3217417 28812 109644 16767428 18221001 3861400 3539320 0 0 3644644 3817914 0 0 0 6881062 6957449 14387106 14314683 2380322 3906318 32802756 35061051 1606177 1667242 31196579 33393809 THE MISSION IS TO PRESENT THE MOST INNOVATIVE OF ALL COLLEGE FOOTBALL BOWL GAMES AND TO BE THE LEADER IN CREATING PREMIER COLLEGE SPORTS EXPERIENCES FOR UNIVERSITIES, STUDENT ATHLETES, SPONSORS AND THE COMMUNITY. false false 13268341 3539320 12422324 From Slingin' Sammy Baugh to Troy Aikman and Johnny Manziel, the annual Cotton Bowl Classic continues to rank among America's great sports endeavors. For nearly eight (8) decades, the Cotton Bowl has been the shining star of postseason collegiate sports in Texas. The January 2, 2024 game marked the 87th anniversary of this historic event featuring college football at its finest. Two of the nation's top teams - Tulane University and University of Southern California - traveled to North Texas to do battle. Over 55,329 people witnessed an exciting game which Tulane won 46-45. The Cotton Bowl Classic is more than a game, however. For almost nine decades, the Classic has given more than $205 million to higher education. The Cotton Bowl also produces many events surrounding the game, including providing free access to a Dallas Cowboys youth football clinic at AT&T Stadium, children's' hospital visits, band concerts and Hall of Fame ceremonies. When the game week gets here, huge crowds of college football fans converge on North Texas to participate in the festive pre-game activities, and the generous Texas-style hospitality. These enthusiastic visitors generated over $54 million in direct economic impact for the region. Special civic and volunteer committees work year-round to provide the best in hospitality and entertainment for the players, media and the institution's official party. Nearly 16 million more fans watched game activities on ESPN that included a pre-game spectacular, a half-time extravaganza and some of college football's finest hours. And no matter the outcome of the game, no matter the year, it is a special and unique event that garners the attention of the nation and keeps the rich tradition of post-season college football in North Texas alive for past, present and future generations. Founded in 1936, the first Cotton Bowl Classic was played January 1, 1937, between Texas Christian University and Marquette University. The Frogs, behind legendary quarterback Sammy Baugh, defeated the Golden Avalanche that day 16-6 before 17,000 spectators at Fair Park Stadium. It was the beginning of a great tradition. The idea for a post-season football classic belonged to the late J. Curtis Sanford, a Dallas oil man, who promoted that first game as a private enterprise and covered expenses with $6,000 out of his own pocket. With an economic depression still gripping the country, and tremors of global unrest becoming more apparent, Sanford's dream of a Texas sports spectacle was deemed unrealistic by many observers. Time has vindicated Sanford's vision. The honor role of gridiron greats who have appeared in the Cotton Bowl through the years include such standouts as: Bo Jackson, Russell Maryland, Troy Aikman, Tim Brown, Chris Spielman, Doug Flutie, Earl Campbell, Bart Starr, Joe Theismann, Joe Montana, Eric Dickerson, Roger Staubach, Doak Walker, Jim Brown, Kenny Stabler, John Cappelletti, Dan Marino, Dicky Maegle, Sammy Baugh, Bryon "Whizzer" White, James Street, Jim Swink, Lance Alworth, Davey O'Brien, Bob Lilly, Norm Van Brocklin, Bobby Layne, John Kimbrough, Tommy Nobis, Duke Carlisle, Ernie David, Eli Manning and Johnny Manziel. The list of coaches is equally impressive: legends such as Paul "Bear" Bryant, Darrell Royal, General Bob Neyland, Bobby Dodd, Frank Leahy, Jess Neely, Frank Broyles, Bob Devaney, Ara Parseghian, Vince Dooley, Joe Paterno, Gene Stallings, Ben Schwartzwalder, John Robinson, Johnny Vaught, Lou Holtz, Johnny Majors, Lavell Edwards, Mack Brown, Nick Saban, Bob Stoops, and Bill Snyder. The Cotton Bowl Classic is a member of the New Year's Six Bowls, along with the Rose, Sugar, Orange, Peach and Fiesta Bowls. These six (6) games are part of the College Football Playoff (CFP), the most prestigious bowls in the post-season. As part of this partnership, five (5) of the six New Year's Six Bowls, including the Cotton Bowl, assigns their respective television and major sponsorship rights to the CFP (the Rose has a separate contract). These rights were bundled and along with a National Championship Game, sold to ESPN for an average of $470 million a year. The portion of the $470 million that is generated by the Cotton Bowl TV and sponsor rights, and in past years would have been given by the Cotton Bowl to the two (2) participating teams as grants, are now distributed to all 128 football Bowl Subdivision schools through the CFP. Either governmental or other 501(c)3 institutions are the ultimate recipients. 13268341 true true false false false false false false false false true false false true false true true true false false false false false false false false false true false true false false false false false false false false false false false false false true true true false false true 59 0 true 70 true false false false false false false false false false false false false X 87 86 true false false false false false false true true false false true true true true true true true true false X MARTY MACINNIS 8178924800 ONE ATT WAY Arlington TX 76011 Rick Baker President / CEO 40.0 8.0 X X 936505 0 156892 Marty MacInnis COO / CFO 40.0 4.0 X 683069 0 103269 Michael Konradi Senior VP External Affairs 40.0 0.0 X 327163 0 70856 Amy Scott VP of Ticket Sales & Services 40.0 0.0 X 175100 0 53751 Kelly H Newell VP of Creative & Guest Service 40.0 0.0 X 157736 0 52115 Nancy Mills VP of Executive Services 40.0 0.0 X 159333 0 49107 Will Estel Director of Stadium Operations 40.0 0.0 X 120240 0 47513 Scottie Rodgers Director of Communications 40.0 0.0 X 137280 0 28998 Tiffany Rauschkolb Director of Ticket Operations 40.0 0.0 X 116413 0 25789 W Mike Baggett Director 1.0 0.0 X 0 0 0 Thomas C Bain Jr Director 1.0 0.0 X 0 0 0 Elizabeth Bentrup Director 1.0 0.0 X 0 0 0 TIM LEATHY Director 1.0 0.0 X 0 0 0 Robbie Baty Director 1.0 0.0 X 0 0 0 Brian Barnard Director 1.0 0.0 X 0 0 0 Roland Burns Director 1.0 0.0 X 0 0 0 Heath Cheek Director 1.0 0.0 X 0 0 0 John Crawford Director 1.0 0.0 X 0 0 0 Barry Davis Director 1.0 0.0 X 0 0 0 Bill Davis Director 1.0 0.0 X 0 0 0 Buddy Dike Director 1.0 0.0 X 0 0 0 Cole Dulaney Director 1.0 0.0 X 0 0 0 Jeff Fehlis Director 1.0 0.0 X 0 0 0 RYAN WALDRON Director 1.0 0.0 X 0 0 0 Chad Estis Director 1.0 0.0 X 0 0 0 Bruce Gadd Director 1.0 0.0 X 0 0 0 JJ Gomez Director 1.0 0.0 X 0 0 0 Mike Henderson Director 1.0 0.0 X 0 0 0 Darrell Hernandez Director 1.0 0.0 X 0 0 0 Adam Herrin Director 1.0 0.0 X 0 0 0 Elly Sachs Holder Director 1.0 0.0 X 0 0 0 Cindy Hourigan Director 1.0 0.0 X 0 0 0 Isabell Novakov Higginbotham Director 1.0 0.0 X 0 0 0 Stephen Jones Director 1.0 0.0 X 0 0 0 Rod Jones Director 1.0 0.0 X 0 0 0 Derek Kerr Director 1.0 0.0 X 0 0 0 William D Jackman Director 1.0 0.0 X 0 0 0 Chris Kleinert Director 1.0 0.0 X 0 0 0 Marcus E Knight Director 1.0 0.0 X 0 0 0 Matthew A Kairis Director 1.0 0.0 X 0 0 0 Stephen Luskey Director 1.0 0.0 X 0 0 0 Todd Macsuga Director 1.0 0.0 X 0 0 0 Meg Lee Director 1.0 0.0 X 0 0 0 Jeff Matthews Director 1.0 0.0 X 0 0 0 Brad Mayne Director 1.0 0.0 X 0 0 0 Fred McClure Director 1.0 0.0 X 0 0 0 Mike Miles Director 1.0 0.0 X 0 0 0 Kyle Mabry Director 1.0 0.0 X 0 0 0 Jeff Montgomery Director 1.0 0.0 X 0 0 0 Porter Montgomery Director 1.0 0.0 X 0 0 0 Thomas Morgan Jr Director 1.0 0.0 X 0 0 0 Dat Nguyen Director 1.0 0.0 X 0 0 0 Greg Oliver Director 1.0 0.0 X 0 0 0 Jay McAuley Director 1.0 0.0 X 0 0 0 Griffin Perry Director 1.0 0.0 X 0 0 0 Monica Paul Director 1.0 0.0 X 0 0 0 Brad Ramsey Director 1.0 0.0 X 0 0 0 Kasey Pipes Director 1.0 0.0 X 0 0 0 Daniel Routman Director 1.0 0.0 X 0 0 0 Christopher Roy Director 1.0 0.0 X 0 0 0 Tod A Ruble Director 1.0 0.0 X 0 0 0 Ketric Sanford Director 1.0 0.0 X 0 0 0 Kathy Saunders Director 1.0 0.0 X 0 0 0 John Scovell Director 1.0 0.0 X 0 0 0 Brad Sham Director 1.0 0.0 X 0 0 0 Mandy Price Director 1.0 0.0 X 0 0 0 Jim Ray Smith Director 1.0 0.0 X 0 0 0 Robert Smith Director 1.0 0.0 X 0 0 0 John Stuart III Director 1.0 0.0 X 0 0 0 Mike Sweet Director 1.0 0.0 X 0 0 0 William Toles Director 1.0 0.0 X 0 0 0 Bruce Roy Director 1.0 0.0 X 0 0 0 Jake Wagner Director 1.0 0.0 X 0 0 0 Denton Walker III Director 1.0 0.0 X 0 0 0 Dr John Field Scovell III Director 1.0 0.0 X 0 0 0 Blake Wiley Director 1.0 0.0 X 0 0 0 Andrew Springate Director 1.0 0.0 X 0 0 0 Jim Williams Jr Director 1.0 0.0 X 0 0 0 Ramsay Woodall Director 1.0 0.0 X 0 0 0 Kevin Watler Director 2.0 0.0 X 0 0 0 Bry Patton IMMEDIATE PAST CHAIR 5.0 2.0 X X 0 0 0 Carl Ice Past Chairman 2.0 2.0 X X 0 0 0 Dee Kelly Vice Chairman 2.0 1.0 X X 0 0 0 Baker Montgomery Vice Chairman 2.0 1.0 X X 0 0 0 Monica Christopher Vice Chairman 2.0 2.0 X X 0 0 0 Kelvin Walker CHAIR-ELECT 2.0 2.0 X X 0 0 0 Dan Novakov Past Chairman/Legal Council 2.0 1.0 X X 0 0 0 Finley Ewing III Playoff Comm. Chair 2.0 1.0 X X 0 0 0 Terrance Henderson Vice Chairman 2.0 2.0 X X 0 0 0 Christian Rodriguez TREASURER 2.0 1.0 X X 0 0 0 Karen Wilson-Torres Director 1.0 0.0 X 0 0 0 Eric Winton Director 1.0 0.0 X 0 0 0 Vickie Yakunin Director 1.0 0.0 X 0 0 0 2812839 0 588290 9 false true false 0 2581260 5000 2581260 GAME RELATED INCOME 900099 12312680 12312680 12312680 453972 453972 0 0 0 0 0 3412595 649150 2763445 2763445 2763445 0 0 0 0 0 0 0 0 0 MISC OTHER 900099 109644 109644 109644 18221001 12422324 3217417 3539320 3539320 0 0 0 1946738 1379401 567337 0 849427 701956 147471 307431 292059 15372 542202 361649 180553 172116 166532 5584 0 0 85906 4295 81611 0 0 0 0 318331 312886 5445 226463 215140 11323 111664 109152 2512 0 0 69485 66011 3474 0 19128 19128 0 0 92014 87413 4601 163231 155069 8162 GAME RELATED OPERATIONS 3902537 3902537 GAME RELATED ENTERTAINMENT 1710725 1710725 PRINTING & PUBLICATIONS 103468 98295 5173 VIDEO SERVICES/DESIGN/PHOTOS 78451 74528 3923 76046 72245 3801 14314683 13268341 1046342 0 11670992 12525470 14035575 15022046 0 0 157238 59668 0 0 0 0 0 0 0 0 124581 124581 296850 238650 127073 58200 0 0 0 0 0 0 347122 323981 6340175 6947105 32802756 35061051 319538 187930 0 0 1286639 1479312 0 0 0 0 0 0 0 0 0 0 0 0 1606177 1667242 X 31196579 33393809 0 0 31196579 33393809 32802756 35061051 3906318 -1709088 X false true X true false X 2415020 2345715 2669925 2675000 2581260 12686920 9703389 3142356 13873974 11406135 12312680 50438534 0 0 0 12118409 5488071 16543899 14081135 14893940 63125454 2282720 2249615 2553675 2275000 2245480 11606490 0 2282720 2249615 2553675 2275000 2245480 11606490 51518964 229206 157394 10721 104943 453972 956236 0 229206 157394 10721 104943 453972 956236 0 50850 6493299 53111 28812 109644 6735716 12398465 12138764 16607731 14214890 15457556 70817406 0.72749 0.72340 0.01350 0.00891 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 296850 238650 58200 58200 FUNDS HELD IN TRUST BY OTHERS 6947105 6947105 0 0 X 16511913 -1709088 -1709088 18221001 18221001 14314683 14314683 14314683 Uncertain Tax Positions under FIN 48 (ASC 740) Schedule D, Part X, line 2: THE ASSOCIATION IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(A) OF THE INTERNAL REVENUE CODE (IRC) OF 1986, AS AMENDED, AS AN ORGANIZATION DESCRIBED IN SECTION 501(C)(3) OF THE IRC. HOWEVER, INCOME GENERATED FROM ACTIVITIES UNRELATED TO THE ASSOCIATION'S EXEMPT PURPOSE IS SUBJECT TO TAX UNDER IRC SECTION 511. THE ASSOCIATION DID NOT HAVE ANY MATERIAL UNRELATED BUSINESS INCOME TAX LIABILITY FOR THE YEAR ENDED APRIL 30, 2024. THE ASSOCIATION'S TAX POSITIONS ARE HIGHLY LIKELY TO BE SUSTAINED IF EXAMINED BY THE TAXING AUTHORITY FOR THE YEAR ENDED APRIL 30, 2024. true COLLEGE FOOTBALL PLAYOFF ADMINISTRATION LLC 545 E John Carpenter FWY suite 10 Irving TX 75062 352475702 2834320 COLLEGE FOOTBALL Cotton Bowl Foundation one att way arlington TX 76011 461433388 501(c)(3) 705000 advance CB FNDT's mission 1 1 PROCEDURES FOR MONITORING THE USE OF GRANT FUNDS IN THE US SHCEUDLE I, PART I, LINE 2: THE GRaNT OR DISTRIBUTION TO THE COLLEGE FOOTBALL PLAYOFF ADMINISTRATION (CFPA) AND THE EXPECTATION SHALL BE THAT THE GRANT OR DISTRIBUTION MEETS, AT A MINIMUM, THE PARTICIPATING TEAMS' REASONABLE CONTRACTUAL TRAVEL OBLIGATIONS AND PARTICIPATION EXPENSES. CFPA IS A PASS THROUGH ENTITY WHOSE MEMBERS ARE TAX-EXEMPT EDUCATIONAL INSTITUTIONS AND THEIR AFFLIATES. X X X X false false false false false false false false false Rick Baker President / CEO 856300 80205 0 0 156892 1093397 0 Marty MacInnis COO / CFO 507069 176000 0 0 103269 786338 0 Michael Konradi Senior VP External Affairs 291163 36000 0 0 70856 398019 0 Amy Scott VP of Ticket Sales & Services 157100 18000 0 0 53751 228851 0 Kelly H Newell VP of Creative & Guest Service 139736 18000 0 0 52115 209851 0 Nancy Mills VP of Executive Services 143333 16000 0 0 49107 208440 0 Scottie Rodgers Director of Communications 122280 15000 0 0 28998 166278 0 Will Estel Director of Stadium Operations 105240 15000 0 0 47513 167753 0 FAMILY RELATIONSHIP AND BUSINESS RELATIONSHIP FORM 990, PART VI, LINE 2: W. Mike Baggett - Related to Ramsey Woodall (Father in Law) J. Stephen Jones - works with Chad Estis -- also several Directors purchase suites and game tickets from the Dallas Cowboys Organization which he is a controlling member. Also, the Jones family owns the majority of AT&T Stadium- the site of the Goodyear Cotton Bowl Classic John Crawford is related to Elizabeth Bentrup (Daughter) Porter Montgomery is the cousin of Jeff Montgomery and the nephew of Baker Montgomery Jeff Montgomery is the son of Baker Montgomery Ramsay Woodall Related to Mike Baggett (Son-in-law) Barry Davis is Stephen Luskey's uncle John Scovell is related to John Field Scovell III (Son) Cole Dulaney - employee of PlainsCapital Bank Todd Macsuga, and Meg Lee -- Employees of Goodyear - the Game's Title Sponsor FORM 990 REVIEW PROCESS FORM 990, PART VI, LINE 11B: The Board of Directors has delegated the authority to the Audit and Finance Committee to approve the Form 990 and other filings. The organization provides a copy of this form 990 to all board members before filing the form. MONITORING AND ENFORCEMENT COMPLIANCE WITH CONFLICT OF INTEREST POLICY FORM 990, PART VI, LINE 12c: The Organization produces an annual survey requiring all employees, board members, committee members and key volunteers to inform on conflicts. Any reported conflicts are reported to the board of directors for review and action, where appropriate. In addition, those same people have the obligation to update the conflict of interest statements during the year. PROCESS FOR DETERMINING COMPENSATION FORM 990, PART VI, LINE 15: COMPENSATION IS ANALYZED YEARLY. THE ASSOCIATION ENGAGED ERNST & YOUNG TO CONDUCT A TOTAL COMPENSATION ANALYSIS IN NOVEMBER 2022. THE EXECUTIVE COMMITTEE USED THE TOTAL COMPENSATION ANALYSIS AND THE FOOTBALL BOWL ASSOCIATION ANNUAL SALARY SURVEY. THE EXECUTIVE COMMITTEE RECOMMENDS SALARIES AND ANY INCREASE/BONUS TO THE BOARD OF DIRECTORS. ALL COMPENSATION RECOMMENDATIONS ARE APPROVED/DISAPPROVED BY THE BOARD OF DIRECTORS AT THE COTTON BOWL ATHLETIC ASSOCIATION'S APRIL BOARD MEETING. AVAIL OF GOV DOCS, CONFLICT OF INTEREST POLICY, & FIN STMTS TO GEN PUBLIC FORM 990, PART VI, LINE 19: The organization's financial statements, conflict of interest policy statement, the articles of incorporation and other governing documents are made available to the public upon request. CB EVENTS One ATT Way Arlington TX 76011 800604075 charitable TX 501(c)(3) 7 N/A false COTTON BOWL FOUNDATION One ATT Way ARLINGTON TX 76011 461433388 FUND RAISING TX 501(C)(3) 12 type I CBAA true Stadium Events Organizing Committee One ATT Way ARLINGTON TX 76011 371662252 charitable TX 501(c)(6) N/A false false true false false false false false false false false false false false true true false false false false cotton bowl foundation 1b 705000 cash