2026-04-23T09:27:15+00:00 2025-06-30 135381590 BDO USA 221 N WALL STREET SUITE 400 SPOKANE WA 992010611 990 2024-07-01 953165255 LOS ANGELES TOURISM & CONVENTION BOARD LOSA 2132362388 633 WEST 5TH ST STE 1800 LOS ANGELES CA 90071 CAROLYN STEFFEN CFO 2132362388 2026-04-23 true MATTHEW FRERKER P01677675 5097478095 2026-04-23 2024 2025-03-06 01:10:19Z CAROLYN STEFFEN 633 WEST 5TH ST STE 1800 LOS ANGELES CA 90071 67761867 false X WWW.DISCOVERLOSANGELES.COM X 1977 CA AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR THE CITY OF LOS ANGELES, CONDUCT WORLDWIDE SALES AND MARKETING EFFORTS FOCUSED ON THE MEETINGS & CONVENTIONS INDUSTRY, INDIVIDUAL LEISURE TRAVELERS AND TRAVEL TRADE AND CONSUMER MEDIA. 49 48 92 48 0 30990117 22795537 38041780 44644190 165087 322140 28085 0 69225069 67761867 0 0 0 19931744 21299435 0 0 48057155 45926876 67988899 67226311 1236170 535556 36029896 50868605 17696796 30916303 18333100 19952302 ADVANCE THE PROSPERITY OF L.A.'S VISITOR ECONOMY AND THE LIVELIHOODS THAT DEPEND ON IT. AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR THE CITY OF LOS ANGELES, CONDUCT WORLDWIDE SALES AND MARKETING EFFORTS FOCUSED ON THE MEETINGS & CONVENTIONS INDUSTRY, INDIVIDUAL LEISURE TRAVELERS AND TRAVEL TRADE AND CONSUMER MEDIA. REPRESENT MORE THAN 1,100 MEMBER BUSINESSES FROM THE AREA'S HOSPITALITY AND TOURISM COMMUNITY TO PROMOTE LOS ANGELES AS ONE OF THE WORLD'S PREFERRED TRAVEL DESTINATIONS. false false THROUGH SALES & MARKETING ACTIVITIES TO MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA, THE BOARD HELPED LOS ANGELES COUNTY GENERATE 50MM VISITORS IN 2024. WITH THE GOAL OF INCREASING HOTEL STAYS IN THE CITY OF LOS ANGELES, THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LOS ANGELES AREA HOTELS BOOK 30.2MM ROOM NIGHTS IN 2024. WITH THE GOAL OF DRIVING INCREASED INTERNATIONAL TRAFFIC TO LOS ANGELES INTERNATIONAL AIRPORT (LAX), THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING NON-U.S. MEETING PLANNERS, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LAX WELCOME OVER 76MM TRAVELERS IN 2024. 0 false true false false false false false false false false true false false true true true true false false true true false false false false false false false false true false false false false false false false false false false false false false false false true false false false false false X 98 0 true 92 true false true AS UK CH false false false false false false X 49 48 false false false false false false false true true false false false false true true true true true true false false false CA X Carolyn Steffen 2122362386 633 West 5th Street Suite 1800 Los Angeles CA 90071 ADAM BURKE PRESIDENT & CEO 25.0 25.0 X X 932944 0 65413 ALAN ROTHENBERG BOARD CHAIRMAN 1.0 0.3 X X 0 0 0 CARL SCHUSTER BOARD SECRETARY/TREASURER 0.5 0.5 X X 0 0 0 PATTI MACJENNET ASSISTANT SECRETARY 40.0 10.0 X X 0 0 0 ALEXANDRA VALDES DIRECTOR 0.3 0 X 0 0 0 ALTHEA ABDALLAH DIRECTOR 0.2 0 X 0 0 0 ANDREW TE WHAITI DIRECTOR 0.2 0 X 0 0 0 BILL DOAK DIRECTOR 0.5 0 X 0 0 0 BILL KRAMER DIRECTOR 0.2 0 X 0 0 0 BONNIE KIRIN-PEREZ DIRECTOR 0.2 0.3 X 0 0 0 CEDD MOSES DIRECTOR 0.2 0 X 0 0 0 CHARLES BASSETT DIRECTOR 0.3 0 X 0 0 0 CHRIS HENRY DIRECTOR 0.2 0 X 0 0 0 CHRISTY CASTILLO BUTCHER DIRECTOR 0.2 0 X 0 0 0 CLAY ANDREWS DIRECTOR 0.3 0 X 0 0 0 CONNIE WANG DIRECTOR 0.2 0 X 0 0 0 DANNY KAHN DIRECTOR 0.2 0 X 0 0 0 DEEPAK MEHRA DIRECTOR (AS OF 07/2024) 0.2 0 X 0 0 0 JAMES HOLLERAN DIRECTOR 0.2 0 X 0 0 0 JASON FOSTER DIRECTOR 0.2 0 X 0 0 0 JAVIER CANO DIRECTOR 0.3 1.0 X 0 0 0 JEFFREY RUDOLPH DIRECTOR 0.3 0.3 X 0 0 0 JON PURPURA DIRECTOR (THRU 01/2025) 0.2 0 X 0 0 0 KANDEE ANDERSON DIRECTOR (AS OF 07/2024) 0.2 0 X 0 0 0 KARA BARTELT DIRECTOR 0.2 0 X 0 0 0 LARRY FREEDMAN DIRECTOR 0.2 0 X 0 0 0 LETICIA RHI BUCKLEY DIRECTOR 0.2 0 X 0 0 0 LILLY ROCHA DIRECTOR 0.2 0 X 0 0 0 LORI-BETTISON VARGA DIRECTOR 0.3 0 X 0 0 0 MARIA SALINAS DIRECTOR 0.2 0 X 0 0 0 MARIANNE LOWENTHAL DIRECTOR 0.2 0 X 0 0 0 MARK BECCARIA DIRECTOR 0.2 0.3 X 0 0 0 MARK DAVIS DIRECTOR 0.3 0 X 0 0 0 MARK EBERWEIN DIRECTOR 0.3 0.3 X 0 0 0 MICHAEL WASHINGTON DIRECTOR 0.2 0 X 0 0 0 MISTYKA FLORES DIRECTOR 0.2 0 X 0 0 0 NELLA MCOSKER DIRECTOR (AS OF 7/2024) 0.2 0 X 0 0 0 PETER KWONG DIRECTOR 0.2 40.0 X 0 0 0 RACHEL MOORE DIRECTOR 0.2 0 X 0 0 0 RICHARD PINK DIRECTOR 0.2 0 X 0 0 0 ROBERT ALTER DIRECTOR 0.3 0 X 0 0 0 SANDRA JACKSON-DUMONT DIRECTOR 0.2 0 X 0 0 0 SCOTT MILLS DIRECTOR 0.2 0.3 X 0 0 0 SCOTT SANTORO DIRECTOR 0.2 0 X 0 0 0 SHELDON DUNCAN DIRECTOR 0.2 0 X 0 0 0 STEPHEN CHEUNG DIRECTOR 0.2 0 X 0 0 0 SUSAN FENIGER DIRECTOR 0.2 0 X 0 0 0 TODD GOLDSTEIN DIRECTOR 0.3 0 X 0 0 0 TOM GILMORE DIRECTOR 0.3 0 X 0 0 0 VAUGHN DAVIS DIRECTOR 0.2 0 X 0 0 0 CAROLYN STEFFEN CHIEF OPERATING & FINANCIAL OFFICER 25.0 25.0 X 433019 0 30251 PATRICIA MACJENNETT CHIEF STAKEHOLDERS OFFICE 25.0 25.0 X 407382 0 33161 DARREN GREEN CHIEF SALES OFFICER 25.0 25.0 X 490663 0 29267 DONALD SKEOCH CHIEF MARKETING OFFICER 25.0 25.0 X 537867 0 36448 BRYAN CHURCHILL SVP, HOTEL SALES 25.0 25.0 X 318564 0 24390 ERINN WHITESIDE SVP, HUMAN RESOURCES 25.0 25.0 X 346660 0 35422 JENNY CHAVEZ SVP, STAKEHOLDER RELATIONS 25.0 25.0 X 345800 0 26948 KATHLEEN BACKLEY MCADAMS SVP, CITYWIDES 50.0 0 X 318722 0 29843 KATHRYN SMITS SVP, GLOBAL TOURISM DEVELOPMENT 25.0 25.0 X 336500 0 64990 4468121 0 376133 59 false true false RUSSELL HARRIS EVENT GROUP INC 11135 WEDDINGTON STREET SUITE 112 NORTH HOLLYWOOD CA 91601 EVENT MANAGEMENT 2894027 PARTIZAN ENTERTAINMENT LLC 1660 BEVERLY BOULEVARD LOS ANGELES CA 90026 FILM AND TV PRODUCTION 1467383 ALLIED GLOBAL MARKETING 101 HUNTINGTON AVENUE SUITE 515 BOSTON MA 02199 ADVERTISING 1455045 BRAND USA 1725 EYE STREET NW SUITE 800 WASHINGTON DC 20006 ADVERTISING 1240000 ONWARD GROUP TRAVEL SERVICES INC 741 ATLANTIC AVENUE LONG BEACH CA 90813 EVENT MANAGEMENT 973059 56 22795537 22795537 LOS ANGELES TOURISM MARKETING DISTRICT 900099 35223612 35223612 LATMD RESTRICTED PROGRAMMING 900099 6124747 6124747 MEMBERSHIP DUES 541890 1259093 1259093 PARTNERSHIP/SPONSORSHIP 541890 1096520 1096520 LOS ANGELES WORLD AIRPORTS (LAWA) 541890 936786 936786 3432 3432 0 0 44644190 322140 322140 0 0 0 0 0 0 0 0 0 67761867 44644190 0 322140 3383994 14053188 389940 2529755 942558 321067 441170 624623 38598305 455898 1603497 1159112 442260 16552 4106 196479 291672 TRAINING & DEVELOPMENT 666063 MAINTENANCE & REPAIRS 520776 DUES AND SUBSCRIPTIONS 449244 FACILITIES 84434 51618 67226311 15654879 22383435 5331346 5617331 10164964 15508132 0 0 0 0 851021 810526 2707082 2338049 402931 369033 0 0 3624755 6180148 36029896 50868605 6745590 12000431 1437602 6110775 0 0 9513604 12805097 17696796 30916303 X 381125 494953 17951975 19457349 18333100 19952302 36029896 50868605 X 535556 1083646 X false true true true true RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 535612 376484 159128 1182692 995735 186957 988778 965830 22948 369033 DEFERRED SPONSORSHIP 2980590 OPERATING LEASE RIGHT-OF-USE 2414391 DEPOSITS 785167 6180148 Federal Income Taxes SHORT TERM LATMD CONTRACT 4539610 LONG-TERM DEFERRED SPONSORSHIP 2174688 LONG TERM OPERATING LEASE LIABILITY 2171096 SHORT-TERM DEFERRED SPONSORSHIP 2000000 SHORT TERM OPERATING LEASE LIABILITY 803907 LONG TERM DEFERRED COMP LIABILITY 648385 LONG TERM LATMD CONTRACT 254544 ACCRUED PENSION LIABILITY 106414 LONG TERM FINANCE LEASE OBGLIGATION 69441 SHORT TERM FINANCE LEASE OBGLIGATION 37012 12805097 X 67826867 65000 0 65000 67761867 0 0 67761867 67291311 65000 0 65000 67226311 0 0 67226311 Schedule D, Part X, Line 2 FIN 48 (ASC 740) footnote THE ORGANIZATION (OR "BOARD") IS A TAX-EXEMPT ORGANIZATION UNDER SECTION 501C(6) OF THE INTERNAL REVENUE CODE. THE BOARD BELIEVES THAT ALL OF ITS ACTIVITIES ARE EXEMPT FROM FEDERAL AND STATE TAXATION. THEREFORE, NO PROVISION FOR INCOME TAXES HAS BEEN PRESENTED NOR WAS ANY TAX PAID. ON AUGUST 31, 1979, THE BOARD RECEIVED A FAVORABLE RULING FROM THE INTERNAL REVENUE SERVICE AS TO ITS PROVISIONAL EXEMPT STATUS. THE BOARD APPLIES GAAP RULES REGARDING THE ACCOUNTING FOR UNCERTAIN INCOME TAX POSITIONS. THE GUIDANCE PRESCRIBES A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR THE RECOGNITION AND MEASUREMENT OF TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN IN INCOME TAX RETURNS AND ALSO PROVIDES GUIDANCE ON ACCOUNTING FOR INTEREST AND PENALTIES ASSOCIATED WITH TAX POSITIONS. THE BOARD WILL REPORT INTEREST AND PENALTIES, IF ANY, IN OPERATING EXPENSES. UNDER FASB ASC 740, INCOME TAXES, THE BOARD IS REQUIRED TO RECOGNIZE A LIABILITY FOR EACH UNCERTAIN TAX POSITION AT THE AMOUNT ESTIMATED TO BE REQUIRED TO SETTLE THE ISSUE. AS OF JUNE 30, 2025 AND 2024, THERE WERE NO LIABILITIES RECORDED FOR UNCERTAIN TAX POSITIONS. East Asia and the Pacific 5 9 Program Services SALES & MARKETING 2507405 Europe (Including Iceland and Greenland) 1 4 Program Services SALES & MARKETING 1202408 South Asia 1 2 Program Services SALES & MARKETING 265102 7 15 0 0 7 15 3974915 0 3974915 false false false false false false Schedule F, Part I, Line 3 Method used to account for expenditures on org's financial statements EAST ASIA AND THE PACIFIC-Accrual; EUROPE (INCLUDING ICELAND AND GREENLAND)-Accrual; SOUTH ASIA-Accrual X X X X false false false ADAM BURKE PRESIDENT & CEO 555610 0 364342 0 12992 0 20700 0 44713 0 998357 0 0 0 PATRICIA MACJENNETT CHIEF STAKEHOLDERS OFFICE 285380 0 109254 0 12748 0 0 0 33161 0 440543 0 0 0 CAROLYN STEFFEN CHIEF OPERATING & FINANCIAL OFFICER 305297 0 116402 0 11320 0 20700 0 9551 0 463270 0 0 0 DONALD SKEOCH CHIEF MARKETING OFFICER 385832 0 149429 0 2606 0 20700 0 15748 0 574315 0 0 0 DARREN GREEN CHIEF SALES OFFICER 360323 0 123638 0 6702 0 11274 0 17993 0 519930 0 0 0 KATHRYN SMITS SVP, GLOBAL TOURISM DEVELOPMENT 256783 0 78888 0 829 0 20277 0 44713 0 401490 0 0 0 BRYAN CHURCHILL SVP, HOTEL SALES 245896 0 71480 0 1188 0 14839 0 9551 0 342954 0 0 0 KATHLEEN BACKLEY MCADAMS SVP, CITYWIDES 244926 0 72577 0 1219 0 14839 0 15004 0 348565 0 0 0 JENNY CHAVEZ SVP, STAKEHOLDER RELATIONS 260876 0 84751 0 173 0 0 0 26948 0 372748 0 0 0 ERINN WHITESIDE SVP, HUMAN RESOURCES 272826 0 72528 0 1306 0 20700 0 14722 0 382082 0 0 0 Form 990, Part VI, Line 12c Conflict of interest policy THE ORGANIZATION'S CONFLICT OF INTEREST POLICY REQUIRES ANNUAL DISCLOSURE OF ACTUAL OR POTENTIAL CONFLICTS OF INTEREST, INCLUDING ALL TRANSACTIONS, FINANCIAL INTERESTS, CONTRACTS, OR POSITIONS, CONDUCTED OR HELD BY THE OFFICER, DIRECTOR, OR KEY EMPLOYEE OR IMMEDIATE MEMBER OF HIS/HER FAMILY, WITH ANY BUSINESSES, CORPORATIONS, PARTNERSHIPS, PROPRIETORSHIPS THAT CARRY OUT ANY BUSINESS ACTIVITIES WITH THE ORGANIZATION OR ANY OF ITS SUBSIDIARIES, INVESTEES, AFFILIATES OR OTHER PERSONS OR INSTITUTIONS IN ANY RELATED TO THE ORGANIZATION. Form 990, Part VI, Line 15a Process to establish compensation of top management official THE EO'S BOARD OF DIRECTORS HAS A FORMAL COMPENSATION COMMITTEE THAT ANNUALLY REVIEWS AND APPROVES THE PRESIDENT/CEO'S COMPENSATION. Form 990, Part VI, Line 19 Required documents available to the public FORM 990, THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. Form 990, Part VIII, Line 2f Other Program Service Revenue ALL OTHERS - Total Revenue: 3432, Related or Exempt Function Revenue: 3432, Unrelated Business Revenue: , Revenue Excluded from Tax Under Sections 512, 513, or 514: ; Form 990, Part XI, Line 9 Other changes in net assets or fund balances DECREASE IN UNRESTRICTED NET ASSETS FOR PENSION LIABILITY IN ACCORDANCE WITH SFAS 158: - 1083646; Total - 1083646; LA TOURISM MARKETING DISTRICT CORP 633 WEST 5TH STREET STE 1800 LOS ANGELES CA 90071 453080034 MARKETING CA 501(c)(6) NA false false false false false false false false false false false false true false false false false false false false