2026-05-13T13:31:45-07:00 2025-06-30 954806079 Kiyohara & Takahashi LLP 13300 Crossroads Pkwy N Ste 100 City of Industry CA 91746 990 2024-07-01 953799701 Santa Monica Travel & Tourism SANT 3103196263 2427 Main St Santa Monica CA 90405 Misti Kerns Executive Director 2026-05-13 true true Pia C Eckhert CPA P00646377 3232781300 2024 2025-03-06 01:10:19Z 2427 Main St Santa Monica CA 90405 10170335 false X www.santamonica.com X 1982 CA THE ORGANIZATION IS THE CITY OF SANTA MONICA'S OFFICIAL PROMOTION AND TOURISM BUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLE OF SANTA MONICA THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF SANTA MONICA AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE IN SANTA MONICA, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'S MISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION. 19 19 34 0 47081 9148079 9871241 4578 25178 63857 106281 9216514 10049781 0 0 3175956 4032392 0 0 6693009 6121263 9868965 10153655 -652451 -103874 5496991 5068828 2830668 2506374 2666323 2562454 THE ORGANIZATION IS THE CITY OF SANTA MONICA'S OFFICIAL PROMOTION AND TOURISM BUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLE OF SANTA MONICA THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF SANTA MONICA AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE IN SANTA MONICA, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'S MISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION. false false 5871656 6737546 TOURISM MARKETING DISTRICT (TMD)- A PROGRAM IN CONJUNCTION WITH SANTA MONICA HOTELS FOR THE PURPOSE OF PROVIDING A SELF-ASSESSMENT ON QUALIFYING HOTELS TO GENERATE ADDITIONAL REVENUES FOR TOURISM PROMOTION AND MARKETING. THE ADDITIONAL REVENUES ARE USED TO FUND INTERNATIONAL MARKETING AND SALES CAMPAIGNS TO PROMOTE SANTA MONICA AND ITS LODGING ESTABLISHMENTS. 1941942 2994004 VISITOR MARKETING - THE BUREAU AIMS TO INCREASE TOURISM IN THE CITY OF SANTA MONICA THROUGH VARIOUS MEANS INCLUDING:(1) PROVIDING INFORMATION THROUGH PROMOTIONAL MATERIALS SUCH AS PRINTED VISITOR'S GUIDES AND THE CITY'S OFFICIAL WEBSITE (WWW.SANTAMONICA.COM).(2) REPRESENTING THE CITY OF SANTA MONICA IN TRAVEL TRADESHOWS IN OTHER CITIES, BOTH DOMESTIC AND INTERNATIONAL.(3) DEVELOPING RELATIONSHIPS WITH THOSE IN THE TRAVEL INDUSTRY TO PROMOTE THE CITY OF SANTA MONICA AS A TRAVEL DESTINATION. 703148 76238 VISITOR SERVICESPROVIDING INFORMATION THROUGH THE OPERATION OF TOURIST INFORMATION KIOSKS AND GIFT SHOPS SELLING SANTA MONICA BRANDED SOUVENIR ITEMS. 8516746 false false false false false false false false false true false false true true false true false false false false false false false false false false false false true false false false false false false false false false false false false false false false false true 16 0 true 34 true false false false false false false false false X 19 19 false false false false false false false true true false false true true true true true true true true false CA X SMTT Misti Kerns 3103196263 2427 Man St Santa Monica CA 90405 Misti Kerns CEO 40.00 0.00 X 398467 0 39000 EVAN EDWARDS COO 40.00 0.00 X 255421 0 13000 RACHEL LOZANO CPO 40.00 0.00 X 255597 0 0 LAUREN SALISBURY DIR OF COMMUNICATI 40.00 0.00 180347 0 0 ALEKSANDR SIGALUS DIR GLOBAL BUS DEV 40.00 0.00 152944 0 0 OZVALDO OTERO DIRECTOR OF SALES 40.00 0.00 152541 0 0 AMANDA ECK DIRECTOR OF MKTG 40.00 0.00 127814 0 0 LAURALEE ASCH BOARD MEMBER 0.00 0.00 X 0 0 0 JEFF KLOCKE BOARD MEMBER 0.00 0.00 X 0 0 0 JAN WILLIAMSON MEMBER 0.00 0.00 X 0 0 0 DARLENE EVANS Secretary 0.00 0.00 X 0 0 0 NEIL CARREY Chairman 0.00 0.00 X 0 0 0 KERA BLADES-SNELL BOARD MEMBER 0.00 0.00 X 0 0 0 KAREN E GINSBERG BOARD MEMBER 0.00 0.00 X 0 0 0 YOUNES ATALLAH vice Chair 0.00 0.00 X 0 0 0 JUAN VIRAMONTES BOARD MEMBER 0.00 0.00 X 0 0 0 SHAHID KAYANI BOARD MEMBER 0.00 0.00 X 0 0 0 CHARLIE LOPEZ-QUINTANA Treasurer 0.00 0.00 X 0 0 0 SAM JAGGER VICE CHAIRMAN 0.00 0.00 X 0 0 0 ALEEN CARREON SEC / TREASURER 0.00 0.00 X 0 0 0 JOHN HEIDT BOARD MEMBER 0.00 0.00 X 0 0 0 KEVIN ANAWATI BOARD MEMBER 0.00 0.00 X 0 0 0 SHAHID KAYANI BOARD MEMBER 0.00 0.00 X 0 0 0 MANJU RAMAN BOARD MEMBER 0.00 0.00 X 0 0 0 JESSICA RINCON BOARD MEMBER 0.00 0.00 X 0 0 0 JUDY KRUGER CHAMBER LIAISON 0.00 0.00 X 0 0 0 ANUJ GUPTA CITY LIAISON 0.00 0.00 X 0 0 0 1523131 52000 7 false true false 62ABOVE LLC 5345 TOWNE SQUARE DR STE 170 PLANO CA MARKETING 391036 SEQUOIA SHORES LLC 2145 - 2449 MAIN STREET SANTA MONICA CA 90405 RENT 641249 MMGY GLOBAL HILLS BALFOUR 5800 BRISTOL PARKWAY STE 660 CULVER CITY CA 90230 MARKETING 202627 NOBLE STUDIOS 50 W LIBERTY ST STE 800 RENO NV 89501 WEB SVCS & MAINTENANCE 616900 LOS ANGELES MAGAZINE 5750 NEW KING DR STE 100 TROY MI 48098 MARKETING 208500 683302 47081 47081 Fees & Contracts Gov Agencies 900099 9731550 9731550 Membership Dues & Assessments 900099 139691 139691 9871241 25158 25158 0 0 0 20 20 20 20 0 0 83143 120554 -37411 -37411 COMMISSIONS 3406 3406 RENTAL INCOME 531120 140286 140286 143692 10049781 9871241 131459 X 0 0 0 0 961485 569238 392247 0 2438651 2034502 404149 41053 36018 5035 336919 268252 68667 254284 195103 59181 0 260120 101572 158548 0 0 0 0 0 1566583 1566583 74749 74749 152494 27638 124856 0 663230 503139 160091 4997 4782 215 0 0 0 0 258337 258337 0 SALES MISSIONS 952245 952245 TRADESHOWS 537551 537551 MEDIA DEVELOPMENT 312950 312950 COMMUNITY RELATIONS 231448 231448 1106559 842639 263920 10153655 8516746 1636909 0 1078285 1246003 337038 348957 0 1190175 1196036 0 0 2820 33091 81861 128659 135090 1504778 946023 605770 558755 0 0 0 248752 96162 1875221 1403144 5496991 5068828 418529 706159 2412139 1800215 2830668 2506374 X 515358 356126 2150965 2206328 2666323 2562454 5496991 5068828 X -103874 5 X false true X true false 940127 494837 445290 462201 393469 68732 102450 57717 44733 558755 DEFERRED RENT RECEIVABLE 3766 DEPOSIT 33372 RIGHT OF USE ASSETS - OPERATING 1366006 1403144 LEASE LIABILITES - OPERATING 1408977 other payables 380963 SECURITY DEPOSIT 10275 1800215 10456069 406288 406288 10049781 10049781 10559943 406288 406288 10153655 10153655 Part IV, Line 2b: Explanation of escrow account liability THE ORGANIZATION RECEIVED FUNDS FROM THE CITY OF SANTA MONICA TO FUND A SHUTTLE SERVICE ON BEHALF OF HOTELS WITHIN THE CITY. THE FUNDS ARE HELD IN A BANK ACCOUNT UNDER THE ORGANIZATION'S NAME. THE ORGANIZATION CAN ONLY USE THE FUNDS IN THE ACCOUNT TOWARD THE SHUTTLE SERVICE. THE FUNDS HAVE BEEN INCLUDED AS A CURRENT ASSET AND CURRENT LIABILITY IN THE ORGANIZATION'S FINANCIAL STATEMENTS. X true true X X X X false false false false false false false false false ALEKSANDR SIGALUS DIR GLOBAL BUS DEV 152944 152944 EVAN EDWARDS COO 255421 13000 268421 LAUREN SALISBURY DIR OF COMMUNICATI 180347 180347 Misti Kerns CEO 398467 39000 437467 OZVALDO OTERO DIRECTOR OF SALES 152541 152541 RACHEL LOZANO CPO 255597 255597 Part I, Line 1a: Relevant information in regards to selections on 1a. FIRST CLASS TRAVEL FOR BUSINESS TRIPS - EMPLOYEES MUST SUBMIT REQUESTS IN ADVANCE AND PROVIDE DATE AND REASON FOR TRIP. EMPLOYEES MUST SUBMIT INVOICES WITHIN 2 WEEKS AFTER THE TRIP TO RECONCILE ADVANCES TO EXPENSES. Form 990, Part VI, Section B, Line 11b THE FORM 990 IS REVIEWED BY THE CHAIRMAN OF THE BOARD OF DIRECTORS PRIOR TO FILING. Form 990, Part VI, Section B, Line 12c ALL EMPLOYEES AND BOARD MEMBERS ARE REQUIRED TO SIGN THE CONFLICT OF INTEREST POLICY. THE EXECUTIVE DIRECTOR SIGNS ALL CHECKS AND REVIEWS ALL RELATIONSHIPS TO IDENTIFY POSSIBLE CONFLICTS. PAYMENTS ABOVE A SPECIFIED THRESHOLD ($2,000 IN FISCAL YEAR 2015) REQUIRE DUAL SIGNATURES - AT LEAST ONE MUST BE FROM A BOARD MEMBER. Form 990, Part VI, Section B, Line 15b THE EXECUTIVE COMMMITTEE REVIEWS AND APPROVES COMPENSATION ISSUES BY REFERENCING INDUSTRY STANDARDS. Form 990, Part VI, Section C, Line 19 SANTA MONICA TRAVEL & TOURISM MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST TO: SANTA MONICA TRAVEL & TOURISM, ATTN: MISTI KERNS, 2427 MAIN STREET SANTA MONICA, CA 90405. Form 990, Part IX, Line 24e : Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e AUTO EXPENSE: Column (A) - Total = $63264; Column (B) - Program Services = $28196; Column (C) - Management & General = $35068; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e BANK CHARGES: Column (A) - Total = $10033; Column (B) - Program Services = $5955; Column (C) - Management & General = $4078; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e BOARD EXPENSES: Column (A) - Total = $36893; Column (B) - Program Services = $36832; Column (C) - Management & General = $61; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e DUES AND SUBSCRIPTIONS: Column (A) - Total = $16796; Column (B) - Program Services = $12666; Column (C) - Management & General = $4130; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e FAM EXPENSE: Column (A) - Total = $92705; Column (B) - Program Services = $92705; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e JANITORIAL SERVICES: Column (A) - Total = $68408; Column (B) - Program Services = $63017; Column (C) - Management & General = $5391; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e MARKET RESEARCH: Column (A) - Total = $180534; Column (B) - Program Services = $180534; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e OPERATING SUPPLIES: Column (A) - Total = $166793; Column (B) - Program Services = $52443; Column (C) - Management & General = $114350; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e Outside Service: Column (A) - Total = $88698; Column (B) - Program Services = $34698; Column (C) - Management & General = $54000; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e Postage and Shipping: Column (A) - Total = $5025; Column (B) - Program Services = $1101; Column (C) - Management & General = $3924; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e Printing and Publications: Column (A) - Total = $54224; Column (B) - Program Services = $54224; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e PROPERTY TAXES: Column (A) - Total = $929; Column (B) - Program Services = $929; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e RECRUITING EXPENSE: Column (A) - Total = $7936; Column (B) - Program Services = $7195; Column (C) - Management & General = $741; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e REPAIRS AND MAINTENANCE: Column (A) - Total = $25497; Column (B) - Program Services = $24209; Column (C) - Management & General = $1288; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e SECURITY EXPENSE: Column (A) - Total = $10943; Column (B) - Program Services = $10943; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e Tax & License: Column (A) - Total = $412; Column (B) - Program Services = $12; Column (C) - Management & General = $400; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e TELEPHONE: Column (A) - Total = $54359; Column (B) - Program Services = $35812; Column (C) - Management & General = $18547; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e TRAINING: Column (A) - Total = $28831; Column (B) - Program Services = $19172; Column (C) - Management & General = $9659; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e UNIFORM: Column (A) - Total = $12653; Column (B) - Program Services = $12653; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e UTILITIES: Column (A) - Total = $23219; Column (B) - Program Services = $10936; Column (C) - Management & General = $12283; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e WEBSITE EXPENSES: Column (A) - Total = $158407; Column (B) - Program Services = $158407; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part XI, Line 9 ROUNDING = $5