Simon Q. Baxter

The year is 1996. Simon Baxter owns cute store in Minneapolis, Little Treasures, that sells books and baby gear: clothing, strollers, and other accessories. The store has been in his family for decades: his grandfather originally opened it and his family lives next door.

Simon's daughter, Sarah, has been checking out some new tech she found at school, the web browser connected to the World Wide Web. Soon, she found the pregnancy and parenting websites that were the target buyers for her family's store. Except rather than people within driving distance they were all over the country and the world. "We could expand our customer base a hundred-fold," she thought. Maybe even more!

You, Sarah, are addressing your dad, Simon, to raise the idea of bringing Little Treasures online.