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AMERICAN HORTICULTURAL SOCIETY INC: Form 990, tax year 2024

View the entire original 990 at ProPublica ↗

Organization
AMERICAN HORTICULTURAL SOCIETY INC (EIN 53-0226408)
Tax period
2024-07-01 to 2025-06-30
Filed
2026-05-14
IRS object ID
202641349349311084
Schema version
2024v5.5
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2026-05-14T15:58:02-05:00ReturnTs
Tax Period End2025-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN541029635PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1THOMPSON GREENSPONBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line14035 RIDGE TOP RD SUITE 700AddressLine1Txt
CityFAIRFAXCityNm
State AbbreviationVAStateAbbreviationCd
ZIP22030ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2024-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN530226408EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1AMERICAN HORTICULTURAL SOCIETYBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlAMERBusinessNameControlTxt
Phone7037685700PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line17931 EAST BOULEVARD DRIVEAddressLine1Txt
CityALEXANDRIACityNm
State AbbreviationVAStateAbbreviationCd
ZIP22308ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonSUZANNE B LAPORTEPersonNm
Person TitleCEOPersonTitleTxt
Phone7037685700PhoneNum
Signature2026-05-14SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (1)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonTRACY M MOREY CPAPreparerPersonNm
PTINP01521539PTIN
Phone7033858888PhoneNum
FieldValueIRS element (for citing)
Tax2024TaxYr
Build TS2025-03-06 01:10:19ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerSUZANNE B LAPORTEPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line17931 EAST BOULEVARD DRIVEAddressLine1Txt
CityALEXANDRIACityNm
State AbbreviationVAStateAbbreviationCd
ZIP22308ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$4,987,545GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressWWW.AHSGARDENING.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1932FormationYr
Legal Domicile StateDCLegalDomicileStateCd
Activity Or MissionAHS IS DEDICATED TO INSPIRING A CULTURE OF GARDENING AND HORTICULTURAL PRACTICES THAT CREATES AND SUSTAINS HEALTHY, BEAUTIFUL COMMUNITIES AND A LIVABLE PLANET.ActivityOrMissionDesc
Voting Members Governing Body13VotingMembersGoverningBodyCnt
Voting Members Independent13VotingMembersIndependentCnt
Total Employee24TotalEmployeeCnt
Total Volunteers35TotalVolunteersCnt
Total Gross UBI$17,924TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$8,550,015PYContributionsGrantsAmt
CY Contributions Grants$1,584,557CYContributionsGrantsAmt
PY Program Service Revenue$1,109,361PYProgramServiceRevenueAmt
CY Program Service Revenue$1,073,459CYProgramServiceRevenueAmt
PY Investment Income$390,044PYInvestmentIncomeAmt
CY Investment Income$499,665CYInvestmentIncomeAmt
PY Other Revenue$32,322PYOtherRevenueAmt
CY Other Revenue$231,903CYOtherRevenueAmt
PY Total Revenue$10,081,742PYTotalRevenueAmt
CY Total Revenue$3,389,584CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$4,000CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$1,622,028PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$1,991,992CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$76,000PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$72,900CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$499,067CYTotalFundraisingExpenseAmt
PY Other Expenses$1,597,821PYOtherExpensesAmt
CY Other Expenses$1,577,151CYOtherExpensesAmt
PY Total Expenses$3,295,849PYTotalExpensesAmt
CY Total Expenses$3,646,043CYTotalExpensesAmt
PY Revenues Less Expenses$6,785,893PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$256,459CYRevenuesLessExpensesAmt
Total Assets BOY$13,680,965TotalAssetsBOYAmt
Total Assets EOY$13,933,053TotalAssetsEOYAmt
Total Liabilities BOY$1,534,282TotalLiabilitiesBOYAmt
Total Liabilities EOY$1,745,431TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$12,146,683NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$12,187,622NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTO INSPIRE A CULTURE OF GARDENING AND HORTICULTURAL PRACTICES THAT CREATES AND SUSTAINS HEALTHY, BEAUTIFUL COMMUNITIES AND A LIVABLE PLANET.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$850,853ExpenseAmt
DescCOMMUNICATIONS - COMMUNICATIONS ACTIVITIES ARE A KEY PART OF AHS' EDUCATIONAL OUTREACH AND MEMBER SERVICE OFFERINGS. THE ORGANIZATION'S FLAGSHIP BIMONTHLY MAGAZINE, AMERICAN GARDENER, UNVEILED A BOLD REDESIGN IN FY25, PAIRING AN ELEGANT NEW LAYOUT WITH VIVID PHOTOGRAPHY AND MODERN STORYTELLING. THIS TRANSFORMATION STRENGTHENED THE MAGAZINE'S ROLE AS A UNIFYING VOICE, CELEBRATING THE DIVERSITY AND VITALITY OF NORTH AMERICAN GARDENING WHILE DEEPENING CONNECTIONS ACROSS OUR COMMUNITY. AHS INCREASED ITS DIGITAL FOOTPRINT WITH AN UPGRADED AND ENRICHED WEBSITE WHILE CONCURRENTLY BROADENING CONTENT AVAILABLE TO MEMBERS. BY BOLSTERING ITS SOCIAL MEDIA PRESENCE, AHS ENABLED MORE MEANINGFUL ENGAGEMENT ACROSS MULTIPLE PLATFORMS.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$619,152ExpenseAmt
Grant$4,000GrantAmt
Revenue$386,004RevenueAmt
DescEDUCATIONAL PROGRAMS DURING FY25, AHS SHARED THE ART AND SCIENCE OF HORTICULTURE WITH PEOPLE AT ALL LEVELS OF GARDENING EXPERTISE THROUGH THE FOLLOWING EDUCATIONAL PROGRAMS: 1,718 GARDENERS ATTENDED 45 LIFELONG LEARNING SESSIONS. 23 NEW GARDENS JOINED THE AHS GARDEN NETWORK, BRINGING THE TOTAL TO 394 PUBLIC GARDENS AND ARBORETA NATIONWIDE THAT OFFER MEMBERS FREE OR REDUCED ADMISSION WITH ADDITIONAL OPPORTUNITIES FOR EXPERIENTIAL, GARDEN-BASED LEARNING AND APPRECIATION. 230 LEARNERS REGISTERED FOR SELF-PACED ONLINE COURSES. 147 YOUTH EDUCATORS ATTENDED THE 32ND ANNUAL NATIONAL CHILDREN AND YOUTH GARDEN SYMPOSIUM. 104 TRAVELERS JOINED TWO DOMESTIC AND FIVE INTERNATIONAL AHS TRAVEL STUDY PROGRAMS. AHS AWARDED SEVEN NATIONAL GREAT AMERICAN GARDENERS AWARDS TO ENCOURAGE EXCELLENCE AND HONOR THE ACHIEVEMENTS OF INDIVIDUALS AND ORGANIZATIONS THAT HAVE MADE SIGNIFICANT CONTRIBUTIONS TO HORTICULTURE IN AMERICA. TWO COLLEGE STUDENTS RECEIVED VALUABLE HANDS-ON EXPERIENCE THROUGH PAID INTERNSHIPS AT AHS HELPING TO SHAPE THE HORTICULTURAL LEADERS OF TOMORROW.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
Expense$608,921ExpenseAmt
Revenue$687,455RevenueAmt
DescMEMBERSHIP - AS A MEMBERSHIP ORGANIZATION, AHS PROVIDES SERVICES AND OUTREACH IN SUPPORT OF ITS MORE THAN 20,000 MEMBER HOUSEHOLDS THROUGHOUT THE UNITED STATES AND INTERNATIONALLY. MEMBER COMMUNICATIONS AND OTHER BENEFITS PROVIDE SUPPORTERS WITH THE INFORMATION AND INSPIRATION THEY NEED TO BE SUCCESSFUL GARDENERS. IN ADDITION, THESE ACTIVITIES CONTRIBUTE TO THE ORGANIZATIONAL OBJECTIVES OF HELPING MORE AMERICANS ENJOY THE REWARDS OF GARDENS AND GARDENING, CELEBRATING THE DIVERSITY OF HORTICULTURE IN AMERICA AND ENCOURAGING EARTH-FRIENDLY GARDENING PRACTICES. RECIPROCAL MEMBERSHIP AGREEMENTS AT ALMOST 400 LOCATIONS CONNECT AHS MEMBERS WITH A NATIONAL NETWORK OF PUBLIC GARDENS AND HORTICULTURAL ORGANIZATIONS EXTENDING AHS' EDUCATIONAL REACH.Desc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
Expense$589,050ExpenseAmt
DescGARDEN AND BUILDINGS - THE AMERICAN HORTICULTURAL SOCIETY (AHS) MAINTAINS, OPENS TO THE PUBLIC, AND ENHANCES RIVER FARM, THE SOCIETY'S 25-ACRE HEADQUARTERS, WHICH WAS ONE OF FIVE VIRGINIA PROPERTIES ORIGINALLY OWNED BY GEORGE WASHINGTON. A SITE OF REGIONAL, NATIONAL, HORTICULTURAL AND HISTORIC SIGNIFICANCE, RIVER FARM HOSTED NEARLY 40,000 VISITORS DURING THE YEAR ENDED JUNE 30, 2025. DURING FY25, AHS INSTALLED A NEW SMART IRRIGATION SYSTEM AT RIVER FARM ALLOWING FOR MORE EFFICIENT WATERING OF PLANTS, HOSTED EVENTS AT THE CHILDREN'S NATURE LIBRARY AND READING ROOM, AND CONTINUED TO MANAGE EIGHT BLUEBIRD BOXES.Desc
FieldValueIRS element (for citing)
Total Other Prog Srvc Expense$589,050TotalOtherProgSrvcExpenseAmt
Total Program Service Expenses$2,667,976TotalProgramServiceExpensesAmt
Described In Section501c3Yes (1)DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi EndowmentsYes (1)DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional FundraisingYes (1)ProfessionalFundraisingInd
Fundraising ActivitiesYes (1)FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
PY Excess Benefit Trans0PYExcessBenefitTransInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash ContriYes (1)DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document62IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee24EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (1)Form990TFiledInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Quid Pro Quo ContributionsYes (1)QuidProQuoContributionsInd
Quid Pro Quo Contri DisclYes (1)QuidProQuoContriDisclInd
Form8282 Property Disposed Of0Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members13GoverningBodyVotingMembersCnt
Independent Voting Member13IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldALStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldARStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldCAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldFLStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldGAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldHIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldILStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldKSStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldKYStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMDStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMNStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMSStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNHStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNJStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNMStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNYStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNCStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldORStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldPAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldRIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldSCStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldTNStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldUTStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldVAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldWVStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldWIStatesWhereCopyOfReturnIsFldCd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1SHERI THORPEBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone7037685700PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line17931 EAST BOULEVARD DRIVEAddressLine1Txt
CityALEXANDRIACityNm
State AbbreviationVAStateAbbreviationCd
ZIP22308ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (19 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
SCOTT PLEIN
CHAIRMAN5.00Yes (X)Yes (X)$0$0$0
TIM J CONLON
TREASURER2.00Yes (X)Yes (X)$0$0$0
DOUG BARKER
VICE CHAIR1.00Yes (X)Yes (X)$0$0$0
PHILIP TABAS
SECRETARY1.00Yes (X)Yes (X)$0$0$0
KATHRYN ACERBO-BACHMANN
DIRECTOR1.00Yes (X)$0$0$0
SKIPP CALVERT
DIRECTOR1.00Yes (X)$0$0$0
DR LARRY DEAVEN
DIRECTOR1.00Yes (X)$0$0$0
DR JAMES FOLSOM
DIRECTOR1.00Yes (X)$0$0$0
AMY GOLDEN
DIRECTOR1.00Yes (X)$0$0$0
PANAYOTI KELAIDIS
DIRECTOR1.00Yes (X)$0$0$0
CHRISTIAN PRIMEAU
DIRECTOR1.00Yes (X)$0$0$0
HOLLY SHIMIZU
DIRECTOR1.00Yes (X)$0$0$0
BRYANT SMITH
DIRECTOR1.00Yes (X)$0$0$0
SUZANNE B LAPORTE
PRESIDENT/CEO40.00Yes (X)$232,782$0$19,044
PETER TAJAT
MANAGING DIRECTOR, PROPERTY OPERATIONS40.00$127,424$0$12,927Yes (X)
COURTNEY ALSUA
DIRECTOR NATIONAL PROGRAMS40.00$119,498$0$17,406Yes (X)
KATHRYN TUKEY
DIRECTOR OF DEVELOPMENT AND ENGAGEMENT40.00$121,799$0$2,471Yes (X)
SHERYL THORPE
DIRECTOR OF FINANCE40.00$100,410$0$16,396Yes (X)
DAVID ELLIS
EDITOR OF AMERICAN GARDENER40.00$102,845$0$5,152Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$804,758TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$73,396TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K6IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp

Contractor Name ContractorName

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1MARKETING GENERAL INCORPORATEDBusinessNameLine1Txt

Contractor Address ContractorAddress

US Address USAddress

FieldValueIRS element (for citing)
Address Line1625 NORTH WASHINGTON ST STE 450AddressLine1Txt
CityALEXANDRIACityNm
State AbbreviationVAStateAbbreviationCd
ZIP22314ZIPCd
FieldValueIRS element (for citing)
ServicesMEMBERSHIP CONSULTINGServicesDesc
Compensation$225,143CompensationAmt
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K1CntrctRcvdGreaterThan100KCnt
Fundraising$191,685FundraisingAmt
All Other Contributions$1,392,872AllOtherContributionsAmt
Noncash Contributions$124,095NoncashContributionsAmt
Total Contributions$1,584,557TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
MEMBERSHIP DUES900099$687,455$687,455
EDUCATIONAL PROGRAMS900099$386,004$386,004
FieldValueIRS element (for citing)
Total Program Service Revenue$1,073,459TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$361,603TotalRevenueColumnAmt
Exclusion$361,603ExclusionAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$17,451TotalRevenueColumnAmt
Exclusion$17,451ExclusionAmt

Gross Rents GrossRentsGrp

FieldValueIRS element (for citing)
Real$446,958RealAmt

Less Rental Expenses LessRentalExpensesGrp

FieldValueIRS element (for citing)
Real$157,752RealAmt

Rental Income Or Loss RentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Real$289,206RealAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$289,206TotalRevenueColumnAmt
Exclusion$289,206ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$1,427,153SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$1,289,091SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$138,062SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$138,062TotalRevenueColumnAmt
Exclusion$138,062ExclusionAmt
FieldValueIRS element (for citing)
Fundraising Gross Income$40,250FundraisingGrossIncomeAmt
Contri Rpt Fundraising Event$191,685ContriRptFundraisingEventAmt
Fundraising Direct Expenses$142,887FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

FieldValueIRS element (for citing)
Total Revenue Column-$102,637TotalRevenueColumnAmt
Exclusion-$102,637ExclusionAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$15,092GrossSalesOfInventoryAmt
Cost Of Goods Sold$8,231CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$6,861TotalRevenueColumnAmt
Exclusion$6,861ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp (2 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmtExclusionExclusionAmt
ADVERTISING900099$17,924$17,924
OTHER900099$3,098$3,098
FieldValueIRS element (for citing)
Other Revenue Total$21,022OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$3,389,584TotalRevenueColumnAmt
Related Or Exempt Func Income$1,073,459RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$17,924UnrelatedBusinessRevenueAmt
Exclusion$713,644ExclusionAmt
FieldValueIRS element (for citing)
Info In Schedule O Part IXYes (X)InfoInScheduleOPartIXInd

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$4,000TotalAmt
Program Services$4,000ProgramServicesAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$258,082TotalAmt
Program Services$154,849ProgramServicesAmt
Management And General$51,617ManagementAndGeneralAmt
Fundraising$51,616FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$1,400,903TotalAmt
Program Services$1,075,415ProgramServicesAmt
Management And General$152,400ManagementAndGeneralAmt
Fundraising$173,088FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$31,602TotalAmt
Program Services$25,606ProgramServicesAmt
Management And General$2,770ManagementAndGeneralAmt
Fundraising$3,226FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$166,540TotalAmt
Program Services$132,209ProgramServicesAmt
Management And General$16,049ManagementAndGeneralAmt
Fundraising$18,282FundraisingAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$134,865TotalAmt
Program Services$106,093ProgramServicesAmt
Management And General$13,558ManagementAndGeneralAmt
Fundraising$15,214FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$4,641TotalAmt
Program Services$4,641ProgramServicesAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$35,720TotalAmt
Management And General$35,720ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$72,900TotalAmt
Fundraising$72,900FundraisingAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$22,212TotalAmt
Management And General$22,212ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$374,448TotalAmt
Program Services$312,247ProgramServicesAmt
Management And General$23,362ManagementAndGeneralAmt
Fundraising$38,839FundraisingAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$56,756TotalAmt
Program Services$54,163ProgramServicesAmt
Management And General$2,506ManagementAndGeneralAmt
Fundraising$87FundraisingAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$122,452TotalAmt
Program Services$84,980ProgramServicesAmt
Management And General$23,404ManagementAndGeneralAmt
Fundraising$14,068FundraisingAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$134,181TotalAmt
Program Services$74,294ProgramServicesAmt
Management And General$33,974ManagementAndGeneralAmt
Fundraising$25,913FundraisingAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$102,782TotalAmt
Program Services$70,893ProgramServicesAmt
Management And General$24,946ManagementAndGeneralAmt
Fundraising$6,943FundraisingAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$53,729TotalAmt
Program Services$39,589ProgramServicesAmt
Management And General$11,550ManagementAndGeneralAmt
Fundraising$2,590FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$116,923TotalAmt
Program Services$86,084ProgramServicesAmt
Management And General$13,568ManagementAndGeneralAmt
Fundraising$17,271FundraisingAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$50,973TotalAmt
Program Services$35,359ProgramServicesAmt
Management And General$8,037ManagementAndGeneralAmt
Fundraising$7,577FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$97,720TotalAmt
Program Services$68,404ProgramServicesAmt
Management And General$14,658ManagementAndGeneralAmt
Fundraising$14,658FundraisingAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$41,196TotalAmt
Program Services$32,357ProgramServicesAmt
Management And General$7,396ManagementAndGeneralAmt
Fundraising$1,443FundraisingAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmtManagement And GeneralManagementAndGeneralAmtFundraisingFundraisingAmt
PRINTING AND PHOTOCOPYI$204,121$168,601$7,652$27,868
MAILING AND POSTAGE$139,950$122,817$9,734$7,399
TAXES AND LICENSES$8,158$4,288$3,785$85
PLANT MATERIALS AND GAR$6,623$6,623

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$4,566TotalAmt
Program Services$4,464ProgramServicesAmt
Management And General$102ManagementAndGeneralAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$3,646,043TotalAmt
Program Services$2,667,976ProgramServicesAmt
Management And General$479,000ManagementAndGeneralAmt
Fundraising$499,067FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$411,146BOYAmt
EOY$488,057EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$42,640BOYAmt
EOY$14,250EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$266,785BOYAmt
EOY$31,809EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$102,882BOYAmt
EOY$117,092EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$3,574,153LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$1,429,785LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$2,056,998BOYAmt
EOY$2,144,368EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$10,783,019BOYAmt
EOY$11,126,690EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$17,495BOYAmt
EOY$10,787EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$13,680,965BOYAmt
EOY$13,933,053EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$141,523BOYAmt
EOY$165,293EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$622,228BOYAmt
EOY$849,335EOYAmt

Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp

FieldValueIRS element (for citing)
BOY$753,250BOYAmt
EOY$719,667EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$17,281BOYAmt
EOY$11,136EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$1,534,282BOYAmt
EOY$1,745,431EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$3,234,097BOYAmt
EOY$3,225,114EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$8,912,586BOYAmt
EOY$8,962,508EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$12,146,683BOYAmt
EOY$12,187,622EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$13,680,965BOYAmt
EOY$13,933,053EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$256,459ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$260,003NetUnrlzdGainsLossesInvstAmt
Donated Services And Use Fclts$37,395DonatedServicesAndUseFcltsAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$1,044,881CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$2,480,355CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$1,928,899CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$8,550,015CurrentTaxYearMinus1YearAmt
Current Tax Year$1,584,557CurrentTaxYearAmt
Total$15,588,707TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$1,044,881CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$2,480,355CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$1,928,899CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$8,550,015CurrentTaxYearMinus1YearAmt
Current Tax Year$1,584,557CurrentTaxYearAmt
Total$15,588,707TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$6,428,070SubstantialContributorsTotAmt
Public Support Total170$9,160,637PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$242,688CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$370,438CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$420,318CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$633,327CurrentTaxYearMinus1YearAmt
Current Tax Year$826,012CurrentTaxYearAmt
Total$2,492,783TotalAmt

Other Income170 OtherIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$122,024CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$149,640CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$14CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$11,343CurrentTaxYearMinus1YearAmt
Current Tax Year$3,098CurrentTaxYearAmt
Total$286,119TotalAmt
FieldValueIRS element (for citing)
Total Support$18,367,609TotalSupportAmt
Gross Receipts Rltd Activities$6,092,573GrossReceiptsRltdActivitiesAmt
Public Support CY1700.49870PublicSupportCY170Pct
Public Support PY1700.64980PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests CY170Yes (X)ThirtyThrPctSuprtTestsCY170Ind

Form990 Schedule A Part VI Form990ScheduleAPartVIGrp

FieldValueIRS element (for citing)
Form And Line ReferenceSCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME:FormAndLineReferenceDesc
ExplanationMISCELLANEOUS - 2020 AMOUNT: $ 3,787. 2021 AMOUNT: $ 1,861. 2022 AMOUNT: $ 14. 2023 AMOUNT: $ 11,343. 2024 AMOUNT: $ 3,098. INSURANCE REIMBURSEMENT - 2020 AMOUNT: $ 118,237. 2021 AMOUNT: $ 147,779.ExplanationTxt

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

CY Endwmt Fund CYEndwmtFundGrp

FieldValueIRS element (for citing)
Beginning Year Balance$6,417,250BeginningYearBalanceAmt
Contributions$76,000ContributionsAmt
Investment Earnings Or Losses$64,007InvestmentEarningsOrLossesAmt
Other Expenditures$60,993OtherExpendituresAmt
End Year Balance$6,496,264EndYearBalanceAmt

CY Minus1 Yr Endwmt Fund CYMinus1YrEndwmtFundGrp

FieldValueIRS element (for citing)
Beginning Year Balance$1,303,681BeginningYearBalanceAmt
Contributions$5,094,149ContributionsAmt
Investment Earnings Or Losses$89,736InvestmentEarningsOrLossesAmt
Other Expenditures$70,316OtherExpendituresAmt
End Year Balance$6,417,250EndYearBalanceAmt

CY Minus2 Yr Endwmt Fund CYMinus2YrEndwmtFundGrp

FieldValueIRS element (for citing)
Beginning Year Balance$1,198,899BeginningYearBalanceAmt
Investment Earnings Or Losses$150,050InvestmentEarningsOrLossesAmt
Other Expenditures$45,269OtherExpendituresAmt
End Year Balance$1,303,680EndYearBalanceAmt

CY Minus3 Yr Endwmt Fund CYMinus3YrEndwmtFundGrp

FieldValueIRS element (for citing)
Beginning Year Balance$1,195,171BeginningYearBalanceAmt
Investment Earnings Or Losses$12,606InvestmentEarningsOrLossesAmt
Other Expenditures$8,878OtherExpendituresAmt
End Year Balance$1,198,899EndYearBalanceAmt

CY Minus4 Yr Endwmt Fund CYMinus4YrEndwmtFundGrp

FieldValueIRS element (for citing)
Beginning Year Balance$546,238BeginningYearBalanceAmt
Contributions$647,008ContributionsAmt
Investment Earnings Or Losses$38,506InvestmentEarningsOrLossesAmt
Other Expenditures$36,581OtherExpendituresAmt
End Year Balance$1,195,171EndYearBalanceAmt
FieldValueIRS element (for citing)
Prmnnt Endowment Balance EOY0.99394PrmnntEndowmentBalanceEOYPct
Term Endowment Balance EOY0.00606TermEndowmentBalanceEOYPct
Endowments Held Unrelated Org0EndowmentsHeldUnrelatedOrgInd
Endowments Held Related Org0EndowmentsHeldRelatedOrgInd

Land LandGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$661,798OtherCostOrOtherBasisAmt
Book Value$661,798BookValueAmt

Buildings BuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$2,554,810OtherCostOrOtherBasisAmt
Depreciation$1,166,877DepreciationAmt
Book Value$1,387,933BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$279,745OtherCostOrOtherBasisAmt
Depreciation$252,841DepreciationAmt
Book Value$26,904BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$77,800OtherCostOrOtherBasisAmt
Depreciation$10,067DepreciationAmt
Book Value$67,733BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$2,144,368TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

FieldValueIRS element (for citing)
DescFINANCE LEASE LIABILITYDesc
Amt$11,136Amt
FieldValueIRS element (for citing)
Total Liability$11,136TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$3,905,980TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst$260,003NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts$64,145DonatedServicesAndUseFcltsAmt
Other Revenue$308,870OtherRevenueAmt
Revenue Not Reported$633,018RevenueNotReportedAmt
Revenue Subtotal$3,272,962RevenueSubtotalAmt
Investment Expenses Not Incld$22,212InvestmentExpensesNotIncldAmt
Other Revenues Not Included$94,410OtherRevenuesNotIncludedAmt
Revenue Not Reported Fincl Stmt$116,622RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$3,389,584TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$3,865,041TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$26,750DonatedServicesUseFcltsAmt
Other Expenses Included$308,870OtherExpensesIncludedAmt
Expenses Not Reported$335,620ExpensesNotReportedAmt
Expenses Subtotal$3,529,421ExpensesSubtotalAmt
Investment Expenses Not Incld2$22,212InvestmentExpensesNotIncld2Amt
Other Expenses Not Included$94,410OtherExpensesNotIncludedAmt
Expenses Not Rpt Fincl Stmt$116,622ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$3,646,043TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (6 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART V, LINE 4:THE ENDOWMENT FUNDS ARE SET UP TO SUPPORT THE SOCIETY'S AWARDS PROGRAM, INTERNSHIPS, STAFF DEVELOPMENT, AND GENERAL OPERATIONS.
PART X, LINE 2:THE SOCIETY HAS NO UNCERTAIN TAX POSITIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS, AND NO INTEREST AND PENALTIES HAVE BEEN RECORDED IN THE ACCOMPANYING FINANCIAL STATEMENTS RELATED TO UNCERTAIN TAX POSITIONS.
PART XI, LINE 2D - OTHER ADJUSTMENTS:COGS FUNDRAISING EVENT EXPENSES RENTAL EXPENSES
PART XI, LINE 4B - OTHER ADJUSTMENTS:BENEFIT TO DONORS
PART XII, LINE 2D - OTHER ADJUSTMENTS:COGS FUNDRAISING EVENT EXPENSES RENTAL EXPENSES
PART XII, LINE 4B - OTHER ADJUSTMENTS:BENEFIT TO DONORS

Schedule G IRS990ScheduleG

FieldValueIRS element (for citing)
Mail SolicitationsYes (X)MailSolicitationsInd
Email SolicitationsYes (X)EmailSolicitationsInd
In Person SolicitationsYes (X)InPersonSolicitationsInd
Solicitation Of Non Govt GrantsYes (X)SolicitationOfNonGovtGrantsInd
Special Fundraising EventsYes (X)SpecialFundraisingEventsInd
Agrmt Prof Fundraising ActyYes (1)AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp

Organization Business Name OrganizationBusinessName

FieldValueIRS element (for citing)
Business Name Line1MARKETING GENERAL INCORPORATEDBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line1625 N WASHINGTON ST SUITE 450AddressLine1Txt
CityALEXANDRIACityNm
State AbbreviationVAStateAbbreviationCd
ZIP22314ZIPCd
FieldValueIRS element (for citing)
ActivityMARKETING CONSULTINGActivityTxt
Fundraiser Control Of Funds0FundraiserControlOfFundsInd
Gross Receipts$697,744GrossReceiptsAmt
Retained By Contractor$72,900RetainedByContractorAmt
Net To Organization$624,844NetToOrganizationAmt
FieldValueIRS element (for citing)
Total Gross Receipts$697,744TotalGrossReceiptsAmt
Total Retained By Contractors$72,900TotalRetainedByContractorsAmt
Total Net To Organization$624,844TotalNetToOrganizationAmt
Licensed StatesALLicensedStatesCd
Licensed StatesAKLicensedStatesCd
Licensed StatesARLicensedStatesCd
Licensed StatesCALicensedStatesCd
Licensed StatesCOLicensedStatesCd
Licensed StatesCTLicensedStatesCd
Licensed StatesDCLicensedStatesCd
Licensed StatesFLLicensedStatesCd
Licensed StatesGALicensedStatesCd
Licensed StatesHILicensedStatesCd
Licensed StatesILLicensedStatesCd
Licensed StatesKSLicensedStatesCd
Licensed StatesKYLicensedStatesCd
Licensed StatesMELicensedStatesCd
Licensed StatesMDLicensedStatesCd
Licensed StatesMALicensedStatesCd
Licensed StatesMILicensedStatesCd
Licensed StatesMNLicensedStatesCd
Licensed StatesMSLicensedStatesCd
Licensed StatesNHLicensedStatesCd
Licensed StatesNJLicensedStatesCd
Licensed StatesNMLicensedStatesCd
Licensed StatesNYLicensedStatesCd
Licensed StatesNCLicensedStatesCd
Licensed StatesNDLicensedStatesCd
Licensed StatesOHLicensedStatesCd
Licensed StatesOKLicensedStatesCd
Licensed StatesORLicensedStatesCd
Licensed StatesPALicensedStatesCd
Licensed StatesRILicensedStatesCd
Licensed StatesSCLicensedStatesCd
Licensed StatesTNLicensedStatesCd
Licensed StatesUTLicensedStatesCd
Licensed StatesVALicensedStatesCd
Licensed StatesWVLicensedStatesCd
Licensed StatesWILicensedStatesCd

Fundraising Event Information FundraisingEventInformationGrp

FieldValueIRS element (for citing)
Event1ANNUAL GALAEvent1Nm
Gross Receipts Event1$231,935GrossReceiptsEvent1Amt
Charitable Contri Event1$191,685CharitableContriEvent1Amt
Gross Revenue Event1$40,250GrossRevenueEvent1Amt
Rent Facility Costs Event1$20,581RentFacilityCostsEvent1Amt
Food And Beverage Event1$71,395FoodAndBeverageEvent1Amt
Entertainment Event1$17,800EntertainmentEvent1Amt
Other Direct Expenses Event1$33,111OtherDirectExpensesEvent1Amt
Gross Receipts Total$231,935GrossReceiptsTotalAmt
Charitable Contributions Tot$191,685CharitableContributionsTotAmt
Gross Revenue Total Events$40,250GrossRevenueTotalEventsAmt
Rent Fclty Costs Total Events$20,581RentFcltyCostsTotalEventsAmt
Food And Beverage Total Events$71,395FoodAndBeverageTotalEventsAmt
Entertainment Total Events$17,800EntertainmentTotalEventsAmt
Oth Direct Expnss Total Events$33,111OthDirectExpnssTotalEventsAmt
Direct Expense Summary Events$142,887DirectExpenseSummaryEventsAmt
Net Income Summary-$102,637NetIncomeSummaryAmt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Substantiation RequiredYes (1)SubstantiationRequiredInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org0CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs0CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org0CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs0CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments0AnyNonFixedPaymentsInd
Initial Contract Exception0InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp

FieldValueIRS element (for citing)
PersonSUZANNE B LAPORTEPersonNm
TitlePRESIDENT/CEOTitleTxt
Base Compensation Filing Org$232,782BaseCompensationFilingOrgAmt
Compensation Based On Rltd Orgs$0CompensationBasedOnRltdOrgsAmt
Bonus Filing Organization$0BonusFilingOrganizationAmount
Bonus Related Organizations$0BonusRelatedOrganizationsAmt
Other Compensation Filing Org$0OtherCompensationFilingOrgAmt
Other Compensation Rltd Orgs$0OtherCompensationRltdOrgsAmt
Deferred Compensation Flng Org$4,840DeferredCompensationFlngOrgAmt
Deferred Comp Rltd Orgs$0DeferredCompRltdOrgsAmt
Nontaxable Benefits Filing Org$14,204NontaxableBenefitsFilingOrgAmt
Nontaxable Benefits Rltd Orgs$0NontaxableBenefitsRltdOrgsAmt
Total Compensation Filing Org$251,826TotalCompensationFilingOrgAmt
Total Compensation Rltd Orgs$0TotalCompensationRltdOrgsAmt
Comp Report Prior990 Filing Org$0CompReportPrior990FilingOrgAmt
Comp Report Prior990 Rltd Orgs$0CompReportPrior990RltdOrgsAmt

Schedule M IRS990ScheduleM

Securities Publicly Traded SecuritiesPubliclyTradedGrp

FieldValueIRS element (for citing)
Non Cash CheckboxYes (X)NonCashCheckboxInd
Contribution8ContributionCnt
Noncash Contributions Rpt F990$106,373NoncashContributionsRptF990Amt
Method Of Determining RevenuesFMV, NET OF FEESMethodOfDeterminingRevenuesTxt

Other Non Cash Contri Table OtherNonCashContriTableGrp

FieldValueIRS element (for citing)
Non Cash CheckboxYes (X)NonCashCheckboxInd
DescPLANT MATERIALS AND GARDENING SUPPLIESDesc
Contribution2ContributionCnt
Noncash Contributions Rpt F990$17,721NoncashContributionsRptF990Amt
Method Of Determining RevenuesSELLING PRICEMethodOfDeterminingRevenuesTxt
FieldValueIRS element (for citing)
Any Property That Must Be Held0AnyPropertyThatMustBeHeldInd
Review Process Unusual NC GiftsYes (1)ReviewProcessUnusualNCGiftsInd
Third Parties Used0ThirdPartiesUsedInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 32B:FormAndLineReferenceDesc
ExplanationTHE BOARD OF DIRECTORS ADOPTED A GIFT ACCEPTANCE POLICY ON JUNE 21, 2018 WHICH DEFINES THE TYPES OF ACCEPTABLE NON-STANDARD CONTRIBUTIONS AND THE CONDITIONS/TERMS IN WHICH THE SOCIETY WILL ACCEPT THEM.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (5 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION B, LINE 11BTHE DRAFT OF THE FEDERAL FORM 990 IS FIRST REVIEWED BY THE ORGANIZATION'S FINANCIAL STAFF AND PRESIDENT & CEO, THEN THE FINANCE/AUDIT COMMITTEE REVIEWS AND APPROVES IT, AND THE APPROVED DRAFT IS SUBSEQUENTLY DISTRIBUTED TO THE FULL BOARD OF DIRECTORS FOR REVIEW PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE.
FORM 990, PART VI, SECTION B, LINE 12CTHE SOCIETY COMPLIES WITH THE INTERNAL REVENUE SERVICE'S SUGGESTED BEST PRACTICES REGARDING CONFLICT OF INTEREST POLICIES APPLICABLE TO NONPROFIT AND CHARITABLE ORGANIZATIONS. UNDER THE SOCIETY'S CONFLICT OF INTEREST POLICY, OFFICERS, BOARD OF DIRECTORS AND KEY EMPLOYEES ARE REQUIRED TO COMPLETE THE ANNUAL CONFLICT OF INTEREST DISCLOSURE STATEMENT. THE SIGNED DISCLOSURE STATEMENTS ARE REVIEWED AND HELD IN THE CORPORATE RECORDS. THE POLICY APPLIES TO ALL OFFICERS, DIRECTORS AND KEY EMPLOYEES. IT DEFINES AREAS OF POTENTIAL CONFLICT, THE PROCESSES FOR INDEPENDENT REVIEW AND RESOLUTION OF POTENTIAL CONFLICTS, AND THE ACTIONS REQUIRED IN THE EVENT OF NON-COMPLIANCE. IN CASES WHERE THE BOARD OF DIRECTORS, A COMMITTEE THEREOF, THE EXECUTIVE DIRECTOR OR A SUPERVISOR HAS REASONABLE CAUSE TO BELIEVE AN INDIVIDUAL HAS FAILED TO COMPLY WITH THE POLICY, THE INDIVIDUAL IS PROVIDED AN OPPORTUNITY TO EXPLAIN THE ALLEGED VIOLATION. VIOLATORS ARE SUBJECT TO DISCIPLINARY AND CORRECTIVE ACTION.ANY CONFLICT OF INTEREST ON THE PART OF ANY MEMBER OF THE BOARD OF DIRECTORS SHALL BE DISCLOSED BY THE BOARD MEMBER TO THE BOARD OF DIRECTORS AT LEAST ANNUALLY AND MADE A MATTER OF RECORD. WHEN ANY SUCH INTEREST BECOMES RELEVANT TO ANY SUBJECT REQUIRING ACTION OF THE BOARD OF DIRECTORS,THE DIRECTOR HAVING A CONFLICT SHALL CALL IT TO THE ATTENTION OF THE EXECUTIVE DIRECTOR AND THE CHAIRMAN AND, IF THE MATTER IS BEING CONSIDERED BY A COMMITTEE OF THE BOARD OF DIRECTORS, TO THE ATTENTION ALSO OF THE CHAIR OF SUCH COMMITTEE.
FORM 990, PART VI, SECTION B, LINE 15ATHE COMPENSATION FOR THE SOCIETY'S EXECUTIVE DIRECTOR/PRESIDENT & CEO IS ESTABLISHED BY THE EXECUTIVE COMMITTEE. THE MEMBERS OF THE EXECUTIVE COMMITTEE ARE INDEPENDENT AND USE INFORMATION FROM COMPARABLE FORMS 990. THE SECRETARY MAINTAINS RECORDS OF THE MEETINGS OF THE EXECUTIVE COMMITTEE.
FORM 990, PART VI, SECTION C, LINE 19THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, FEDERAL FORM 990, FORM 1023, AND FINANCIAL STATEMENTS ARE AVAILABLE FROM THE DIRECTOR OF ACCOUNTING UPON REQUEST. THE ANNUAL FORM 990 AND AUDITED FINANCIAL STATEMENTS ARE MADE AVAILABLE ON THE ORGANIZATION'S WEB SITE.
FORM 990, PART IX, LINE 11GCONSULTING AND PROFESSIONAL FEES: PROGRAM SERVICE EXPENSES 278,776. MANAGEMENT AND GENERAL EXPENSES 11,517. FUNDRAISING EXPENSES 33,851. TOTAL EXPENSES 324,144. OUTSIDE SERVICES: PROGRAM SERVICE EXPENSES 33,471. MANAGEMENT AND GENERAL EXPENSES 11,845. FUNDRAISING EXPENSES 4,988. TOTAL EXPENSES 50,304.