STRATEGY STUDIO / NONPROFIT PEOPLE SEARCH

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC: Form 990, tax year 2022

View the entire original 990 at ProPublica ↗

Organization
AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC (EIN 13-1621786)
Tax period
2022-04-01 to 2023-03-31
Filed
2024-02-15
IRS object ID
202420469349301912
Schema version
2022v5.0
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2024-02-15T13:01:57-06:00ReturnTs
Tax Period End2023-03-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN366055558PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1GRANT THORNTON LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1757 THIRD AVENUE 3RD FLOORAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP100172013ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2022-04-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN131621786EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1AMERICAN ASSOCIATION OF ADVERTISINGBusinessNameLine1Txt
Business Name Line2AGENCIESBusinessNameLine2Txt
FieldValueIRS element (for citing)
Business Name ControlAMERBusinessNameControlTxt
Phone2128500770PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 AVENUE OF THE AMERICASAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonJAMES O'DONNELLPersonNm
Person TitleEVP FINANCE & TREASURERPersonTitleTxt
Phone2128500770PhoneNum
Signature2024-02-15SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstJAMESPersonFirstNm
Person LastODONNELLPersonLastNm
FieldValueIRS element (for citing)
SSNXXX-XX-XXXXSSN
FieldValueIRS element (for citing)
IRS Responsible Prty Info Curr0IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonSCOTT THOMPSETTPreparerPersonNm
PTINP00741490PTIN
Phone2125990100PhoneNum

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer2TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2022TaxYr
Build TS2023-04-26 12:10:37ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line14A'SBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerMARLA KAPLOWITZ PRESCEOPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 AVENUE OF THE AMERICASAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$20,995,567GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.AAAA.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1917FormationYr
Legal Domicile StateNYLegalDomicileStateCd
Activity Or MissionWE EMPOWER AND EQUIP OUR MEMBERS TO CONFIDENTLY NAVIGATE THE EVER-CHANGING ECOSYSTEM (SEE SCHEDULE O)ActivityOrMissionDesc
Voting Members Governing Body30VotingMembersGoverningBodyCnt
Voting Members Independent29VotingMembersIndependentCnt
Total Employee81TotalEmployeeCnt
Total Volunteers0TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$0PYContributionsGrantsAmt
CY Contributions Grants$0CYContributionsGrantsAmt
PY Program Service Revenue$13,405,793PYProgramServiceRevenueAmt
CY Program Service Revenue$14,920,492CYProgramServiceRevenueAmt
PY Investment Income$2,080,183PYInvestmentIncomeAmt
CY Investment Income$1,060,641CYInvestmentIncomeAmt
PY Other Revenue$839,936PYOtherRevenueAmt
CY Other Revenue$2,220,496CYOtherRevenueAmt
PY Total Revenue$16,325,912PYTotalRevenueAmt
CY Total Revenue$18,201,629CYTotalRevenueAmt
PY Grants And Similar Paid$43,000PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$35,602CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$10,293,156PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$11,359,743CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$5,519,185PYOtherExpensesAmt
CY Other Expenses$7,009,469CYOtherExpensesAmt
PY Total Expenses$15,855,341PYTotalExpensesAmt
CY Total Expenses$18,404,814CYTotalExpensesAmt
PY Revenues Less Expenses$470,571PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$203,185CYRevenuesLessExpensesAmt
Total Assets BOY$18,840,338TotalAssetsBOYAmt
Total Assets EOY$24,626,095TotalAssetsEOYAmt
Total Liabilities BOY$11,591,890TotalLiabilitiesBOYAmt
Total Liabilities EOY$17,732,261TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$7,248,448NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$6,893,834NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTHE 4A'S WAS ESTABLISHED IN 1917 TO PROMOTE, ADVANCE, AND DEFEND THE INTERESTS OF OUR MEMBER AGENCIES, EMPLOYEES AND THE ADVERTISING AND MARKETING INDUSTRIES OVERALL. TODAY THE ORGANIZATION SERVES MORE THAN 600 MEMBER AGENCIES ACROSS 1,200 OFFICES (CONTINUED ON SCHEDULE O).MissionDesc
Significant New Program SrvcYes (1)SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescSEE SCHEDULE ODesc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescSEE SCHEDULE ODesc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescSEE SCHEDULE ODesc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
DescAAAA PROVIDES COUNTLESS OTHER SERVICES, INCLUDING MANAGEMENT STUDIES, TO APPROXIMATELY 600 MEMBER COMPANIES.Desc
FieldValueIRS element (for citing)
Described In Section501c30DescribedInSection501c3Ind
Schedule B Required0ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other AssetsYes (1)ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtYes (1)ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To OrganizationsYes (1)GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded EntityYes (1)DisregardedEntityInd
Related EntityYes (1)RelatedEntityInd
Related Organization Ctrl EntYes (1)RelatedOrganizationCtrlEntInd
Transaction With Control EntYes (1)TransactionWithControlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document30IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee81EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members30GoverningBodyVotingMembersCnt
Independent Voting Member29IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To ApprovaYes (1)DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local ChaptersYes (1)LocalChaptersInd
Policies Reference ChaptersYes (1)PoliciesReferenceChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1JAMES O'DONNELLBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone2128500713PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 AVENUE OF THE AMERICASAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
Info In Schedule O Part VIIYes (X)InfoInScheduleOPartVIIInd

Form990 Part VII Section A Form990PartVIISectionAGrp (48 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
MARLA KAPLOWITZ
PRESIDENT & CEO40.005.00Yes (X)Yes (X)$931,156$0$55,208
CHRISTINE FRUECHTE
SECRETARY/TREASURER1.000.00Yes (X)Yes (X)$0$0$0
BARRY WACKSMAN
IMMEDIATE PAST CHAIR1.000.00Yes (X)Yes (X)$0$0$0
SHARON NAPIER
VICE CHAIR (THRU 05/22)/CHAIR1.000.00Yes (X)Yes (X)$0$0$0
ABBEY KLAASSEN
VICE CHAIR1.000.00Yes (X)Yes (X)$0$0$0
VITA HARRIS
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
LAURA MANESS
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
ROB SCHWARTZ
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
STEVE WILLIAMS
DIRECTOR-AT-LARGE | MLC CHAIR1.000.00Yes (X)$0$0$0
MARK BACHMANN
CENTRAL REGION DIRECTOR1.000.00Yes (X)$0$0$0
KAREN SEAMEN
CENTRAL REGION DIRECTOR1.000.00Yes (X)$0$0$0
DAISY EXPOSITO
EASTERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
ANDREW GRAFF
EASTERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
DAVID ANGELO
EASTERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
RICHARD WARD
SOUTHERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
KYLE ALLEN
SOUTHERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
MICHELLE HEADLEY
SOUTHERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
JOHN GALLEGOS
WESTERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
ERIC JOHNSON
WESTERN REGION DIRECTOR0.000.00Yes (X)$0$0$0
AARON WALTON
WESTERN REGION DIR. (AS OF 05/22)1.000.00Yes (X)$0$0$0
DEVIKA BULCHANDANI
DIRECTOR-AT-LARGE0.000.00Yes (X)$0$0$0
CHRIS FOSTER
DIRECTOR-AT-LARGE (THRU 05/22)0.000.00Yes (X)$0$0$0
JASON GAIKOWSKI
DIRECTOR-AT-LARGE | CX COUNCIL1.000.00Yes (X)$0$0$0
JEFF KING
CENTRAL REGION DIRECTOR1.000.00Yes (X)$0$0$0
ANGELA STEELE
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
AMANI DUNCAN
DIRECTOR-AT-LARGE0.000.00Yes (X)$0$0$0
KATE MACNEVIN
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
MEGAN PAGLIUCA
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
HELEN LIN
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
JOE MAGLIO
DIRECTOR-AT-LARGE (AS OF 05/22)1.000.00Yes (X)$0$0$0
CHRISTOPH BECKER
DIRECTOR-AT-LARGE (AS OF 05/22)1.000.00Yes (X)$0$0$0
JAMES O'DONNELL
EVP FINANCE/TREASURER45.005.00Yes (X)$260,257$0$33,824
SIMON FENWICK THRU 0422
EVP TALENT, EQUITY & INCLUSION20.0020.00Yes (X)$98,359$0$8,847
ALISON PEPPER
EVP GOVERNMENT RELATIONS45.000.00Yes (X)$355,213$0$25,553
MOLLIE ROSEN
EVP STRATEGY, INSIGHT, INNOVATION45.000.00Yes (X)$370,117$0$34,528
ANN RUBIN AS OF 0123
EVP, MARKETING, COMM. & EVENTS45.000.00Yes (X)$0$0$0
TAHLISHA WILLIAMS AS OF 1022
EVP, TALENT, EQUITY & LEAR. SOLUTIONS20.0020.00Yes (X)$56,777$0$5,199
ADAM COTUMACCIO
CHIEF OPERATING OFFICER45.000.00Yes (X)$414,081$0$43,240
BRIAN NIENHAUS THRU 0123
EVP MED HOLDING COMPANIES & GROWTH45.000.00Yes (X)$312,929$0$33,737
JUAN C SUAREZ
EVP MED HOLDING COMPANIES & GROWTH45.000.00Yes (X)$233,796$0$30,917
GREGORY WALKER
EVP MED INDEP. AGENCIES & RETENTION45.000.00Yes (X)$331,995$0$24,609
ASHWINI KARANDIKAR
EVP MEDIA, TECH & DATA45.000.00Yes (X)$395,921$0$25,767
CHARLES FOXGROVER
EVP CREATIVE TECHNOLOGY & INNOVATION45.000.00Yes (X)$154,630$0$22,519
MATTHEW KASINDORF
SVP BUSINESS INTELLIGENCE & INSIGHT45.000.00$209,655$0$32,134Yes (X)
HARLEY GRIFFITHS
SVP MEMBER ENGAGE & DEV., EAST. REG.45.000.00$199,146$0$26,422Yes (X)
MARK CAMPANELLA
SVP, ENTERPRISE TECH & DEVELOPMENT45.000.00$244,574$0$13,061Yes (X)
KEVIN FREEMORE
SVP MEDIA, TECH & DATA45.000.00$214,654$0$26,885Yes (X)
NICOLE RIZZO AS OF 0522
SVP, BUSINESS INTELLIGENCE & INSIGHT45.000.00$132,994$0$16,082Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$4,916,254TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$458,532TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K32IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
NIMBLE USER
PO BOX 122145DALLASTX753122145SOFTWARE PROVIDER$439,643
VENABLE LLP
1290 AVENUE OF THE AMERICAS 20TH FNEW YORKNY10104LEGAL$396,531
ELEMENT ELEVEN
588 E HWY CC SUITE 1NIXAMO65714DEVELOPER$383,589
THE SWAY GROUP INC
434 EAST 52ND STREETNEW YORKNY10022PR FIRM$231,559
AMERICAN EXPRESS
PO BOX 1270NEWAWKNJ071011270CREDIT CARD$228,351
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K7CntrctRcvdGreaterThan100KCnt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
MEMBERSHIP DUES900099$13,362,564$13,362,564
CONFERENCES & TRAINING900099$1,046,261$1,046,261
PUBLIC. & TAPE SALES900099$250,487$250,487
WEBINAR FEES900099$155,017$155,017
COUNCILS REVENUE900099$89,862$89,862

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

FieldValueIRS element (for citing)
Total Revenue Column$16,301TotalRevenueColumnAmt
Related Or Exempt Func Income$16,301RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$14,920,492TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,324,222TotalRevenueColumnAmt
Exclusion$1,324,222ExclusionAmt

Gross Rents GrossRentsGrp

FieldValueIRS element (for citing)
Real$1,331,381RealAmt

Less Rental Expenses LessRentalExpensesGrp

FieldValueIRS element (for citing)
Real$0RealAmt

Rental Income Or Loss RentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Real$1,331,381RealAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,331,381TotalRevenueColumnAmt
Exclusion$1,331,381ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$2,530,357SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$2,793,938SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities-$263,581SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column-$263,581TotalRevenueColumnAmt
Exclusion-$263,581ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtExclusionExclusionAmt
ADMIN SVCS (RELATED PARTY)900099$696,467$696,467
AWARD ENTRY FEES900099$115,170$115,170
REV. SHARE900099$53,117$53,117

Miscellaneous Revenue MiscellaneousRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$24,361TotalRevenueColumnAmt
Exclusion$24,361ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$889,115OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$18,201,629TotalRevenueColumnAmt
Related Or Exempt Func Income$15,732,129RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$2,469,500ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$35,602TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$4,435,190TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$5,549,931TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$67,147TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$754,436TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$553,039TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$342,946TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$102,417TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$1,261,832TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$82,500TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$665,839TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$35,669TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$2,169,205TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$271,740TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$922,914TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$150,092TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$93,229TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
PUBLICATION & SUBSCRIP.$760,174
DUES & FEES$39,764
SPECIAL PROJECTS$35,440
AWARD PROGRAMS$34,497

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$41,211TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$18,404,814TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$3,960,874BOYAmt
EOY$4,265,061EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$740,768BOYAmt
EOY$744,320EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$2,077,959BOYAmt
EOY$839,493EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$183,956BOYAmt
EOY$404,410EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$3,604,894LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$2,681,015LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$550,194BOYAmt
EOY$923,879EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$10,604,177BOYAmt
EOY$9,395,850EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$722,410BOYAmt
EOY$8,053,082EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$18,840,338BOYAmt
EOY$24,626,095EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$2,765,723BOYAmt
EOY$2,549,133EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$4,042,191BOYAmt
EOY$5,428,104EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$4,783,976BOYAmt
EOY$9,755,024EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$11,591,890BOYAmt
EOY$17,732,261EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$7,248,448BOYAmt
EOY$6,893,834EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$7,248,448BOYAmt
EOY$6,893,834EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$18,840,338BOYAmt
EOY$24,626,095EOYAmt
FieldValueIRS element (for citing)
Info In Schedule O Part XIYes (X)InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss-$203,185ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst-$192,139NetUnrlzdGainsLossesInvstAmt
Donated Services And Use Fclts$17,379DonatedServicesAndUseFcltsAmt
Other Changes In Net Assets$23,331OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Consolidated Basis Fincl StmtYes (X)ConsolidatedBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues NondedYes (1)SubstantiallyAllDuesNondedInd
Only In House LobbyingYes (1)OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$960,105OtherCostOrOtherBasisAmt
Depreciation$101,669DepreciationAmt
Book Value$858,436BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,063,882OtherCostOrOtherBasisAmt
Depreciation$1,061,380DepreciationAmt
Book Value$2,502BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,580,907OtherCostOrOtherBasisAmt
Depreciation$1,517,966DepreciationAmt
Book Value$62,941BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$923,879TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp (3 entries)

DescDescBook ValueBookValueAmt
RIGHT-OF-USE ASSETS$7,171,718
INVESTMENT IN AD-ID$602,884
SECURITY DEPOSITS$278,480
FieldValueIRS element (for citing)
Total Book Value Other Assets$8,053,082TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (3 entries)

DescDescAmtAmt
LEASE LIABILITIES$8,299,807
DEFERRED COMPENSATION AGREEMENTS$1,058,757
OTHER LIABILITIES$396,460
FieldValueIRS element (for citing)
Total Liability$9,755,024TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$18,143,515TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst-$192,139NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts$134,025DonatedServicesAndUseFcltsAmt
Revenue Not Reported-$58,114RevenueNotReportedAmt
Revenue Subtotal$18,201,629RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$18,201,629TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$18,521,460TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$116,646DonatedServicesUseFcltsAmt
Expenses Not Reported$116,646ExpensesNotReportedAmt
Expenses Subtotal$18,404,814ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$18,404,814TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART X, LINE 2:FormAndLineReferenceDesc
ExplanationFIN 48 FOOTNOTE THE AAAA FOLLOWS GUIDANCE THAT CLARIFIES THE ACCOUNTING FOR UNCERTAINTY IN TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. THE FASB ESTABLISHED CRITERION THAT AN INDIVIDUAL TAX POSITION MUST MEET FOR SOME OR ALL OF THE BENEFITS OF THAT POSITION TO BE RECOGNIZED IN AN ENTITY'S FINANCIAL STATEMENTS. THIS STANDARD REQUIRES THE ASSOCIATION TO DETERMINE WHETHER A TAX POSITION IS MORE LIKELY THAN NOT TO BE SUSTAINED UPON EXAMINATION BY THE APPLICABLE TAXING AUTHORITY, INCLUDING RESOLUTION OF ANY RELATED APPEALS OR LITIGATION PROCESSES, BASED ON THE TECHNICAL MERITS OF THE POSITION. THE AAAA IS EXEMPT FROM FEDERAL INCOME TAX UNDER SECTION 501(C)(6) OF THE U.S. INTERNAL REVENUE CODE (THE "CODE"), THOUGH IT IS SUBJECT TO TAX ON INCOME UNRELATED TO ITS EXEMPT PURPOSE, UNLESS THAT INCOME IS OTHERWISE EXCLUDED BY THE CODE. THE AAAA HAS DETERMINED THAT THERE ARE NO MATERIAL UNCERTAIN TAX POSITIONS THAT REQUIRE RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. THE AAAA HAS PROCESSES PRESENTLY IN PLACE TO ENSURE THE MAINTENANCE OF ITS TAX-EXEMPT STATUS; TO IDENTIFY AND REPORT UNRELATED INCOME; DETERMINE ITS FILING AND TAX OBLIGATIONS IN JURISDICTIONS FOR WHICH IT HAS NEXUS; AND, TO REVIEW OTHER MATTERS THAT MAY BE CONSIDERED TAX POSITIONS. PART IX, RIGHT-OF-USE ASSETS: THE FINANCIAL ACCOUNTING STANDARDS BOARD ("FASB") IMPLEMENTED A NEW LEASE ACCOUNTING STANDARD THAT BECAME EFFECTIVE FOR AMERICAN ASSOCIATION OF ADVERTISING AGENCIES IN THE YEAR ENDING MARCH 31, 2023. THIS ACCOUNTING STANDARD WAS EFFECTUATED TO IMPROVE THE TRANSPARENCY SURROUNDING KEY INFORMATION PERTAINING TO AN EXEMPT ORGANIZATION'S LEASING ARRANGEMENTS (AND TO ENSURE THAT ALL ORGANIZATIONS WERE RECORDING THE TRANSACTIONS UNIFORMLY ON THEIR BALANCE SHEETS).ExplanationTxt

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (1)GrantRecordsMaintainedInd

Recipient Table RecipientTable (2 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdRecipient EINRecipientEINIRC SectionIRCSectionDescCash GrantCashGrantAmtNon Cash AssistanceNonCashAssistanceAmtPurpose Of GrantPurposeOfGrantTxt
THE ADVERTISING COUNCIL INC
815 SECOND AVENUENEW YORKNY10017130417693501(C)(3)$30,000$0FY23 CONTRIBUTION TO THE AD COUNCIL
THE 3 MOVEMENT
952 SCHOOL STREETNAPACA94559473470840$5,602$0SPONSORSHIP PACKAGES: ANNUAL CONFERENCE SPONSORSHIP
FieldValueIRS element (for citing)
Total501c3 Org1Total501c3OrgCnt
Total Other Org1TotalOtherOrgCnt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePROCEDURE FOR MONITORING THE USE OF GRANT FUNDS IN THE U.S.FormAndLineReferenceDesc
Explanation4A'S PERIODICALLY SPONSORS ORGANIZATIONS SO LONG AS MANAGEMENT DETERMINES THAT THOSE ORGANIZATIONS HAVE GOALS AND OBJECTIVES THAT ALIGN WITH 4A'S TAX-EXEMPT MISSION. AAAA ROUTINELY CONDUCTS BUSINESS WITH THESE ORGANIZATIONS AND RECEIVES ASSURANCES THAT GIFTED FUNDS ARE USED FOR THEIR INTENDED PURPOSES.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Idemnification Gross Up PmtsYes (X)IdemnificationGrossUpPmtsInd
Club Dues Or FeesYes (X)ClubDuesOrFeesInd
Written Policy Ref T And E ExpnssYes (1)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentYes (1)SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (14 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
MARLA KAPLOWITZ
PRESIDENT & CEO$616,156$0$310,000$0$5,000$0$9,150$0$46,058$0$986,364$0$0$0
ADAM COTUMACCIO
CHIEF OPERATING OFFICER$314,081$0$100,000$0$0$0$9,150$0$34,090$0$457,321$0$0$0
ASHWINI KARANDIKAR
EVP MEDIA, TECH & DATA$302,871$0$93,000$0$50$0$9,150$0$16,617$0$421,688$0$0$0
MOLLIE ROSEN
EVP STRATEGY, INSIGHT, INNOVATION$280,117$0$90,000$0$0$0$9,150$0$25,378$0$404,645$0$0$0
ALISON PEPPER
EVP GOVERNMENT RELATIONS$265,213$0$90,000$0$0$0$9,150$0$16,403$0$380,766$0$0$0
GREGORY WALKER
EVP MED INDEP. AGENCIES & RETENTION$256,995$0$75,000$0$0$0$9,150$0$15,459$0$356,604$0$0$0
BRIAN NIENHAUS THRU 0123
EVP MED HOLDING COMPANIES & GROWTH$312,929$0$0$0$0$0$9,150$0$24,587$0$346,666$0$0$0
JAMES O'DONNELL
EVP FINANCE/TREASURER$214,257$0$46,000$0$0$0$8,060$0$25,764$0$294,081$0$0$0
JUAN C SUAREZ
EVP MED HOLDING COMPANIES & GROWTH$158,796$0$75,000$0$0$0$6,125$0$24,792$0$264,713$0$0$0
MARK CAMPANELLA
SVP, ENTERPRISE TECH & DEVELOPMENT$216,574$0$28,000$0$0$0$0$0$13,061$0$257,635$0$0$0
MATTHEW KASINDORF
SVP BUSINESS INTELLIGENCE & INSIGHT$178,655$0$31,000$0$0$0$6,589$0$25,545$0$241,789$0$0$0
KEVIN FREEMORE
SVP MEDIA, TECH & DATA$186,654$0$28,000$0$0$0$6,645$0$20,240$0$241,539$0$0$0
HARLEY GRIFFITHS
SVP MEMBER ENGAGE & DEV., EAST. REG.$184,146$0$15,000$0$0$0$5,948$0$20,474$0$225,568$0$0$0
CHARLES FOXGROVER
EVP CREATIVE TECHNOLOGY & INNOVATION$134,630$0$20,000$0$0$0$4,618$0$17,901$0$177,149$0$0$0

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART I, LINE 1ATAX INDEMNIFICATION AND GROSS-UP PAYMENTS THE FOLLOWING INDIVIDUALS RECEIVED TAX GROSS-UP PAYMENTS IN 2022. THESE AMOUNTS ARE INCLUDED IN THEIR TAXABLE WAGES: MARLA KAPLOWITZ $5,000 ASHWINI KARANDIKAR $50 HEALTH OR SOCIAL CLUB DUES IN FISCAL YEAR 2023, MARLA KAPLOWITZ RECEIVED A REIMBURSMENT FOR HEALTH CLUB DUES THAT WAS TAXABLE TO HER AND INCLUDED IN HER TAXABLE WAGES.
PART I, LINE 4ASIMON FENWICK RECEIVED A SEVERANCE PAYMENT OF $11,953 IN CALENDAR YEAR 2022 THAT IS INCLUDED IN FORM 990, PART VII-A, COLUMN (D).

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (13 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART I, LINE 1 (CONTINUED)OF THE AGENCY WORLD. WE ENSURE THEY REMAIN RELEVANT, ARE POSITIONED TO COMPETE, AND HAVE THE RESOURCES TO THRIVE AND GROW. WE ARE DEDICATED TO, AND VESTED IN, OUR MEMBERS' SUCCESS, JUST AS THEY ARE DEDICATED TO HELPING BRANDS CREATE, DISTRIBUTE, AND MEASURE EFFECTIVE AND INSIGHTFUL ADVERTISING AND MARKETING. AND WE CHAMPION THE INFINITE POWER OF CREATIVITY AND VALUE AGENCIES BRING IN DRIVING BUSINESS GROWTH AND POWERFUL CULTURAL CHANGE. THE 4A'S DRIVES BUSINESS.
FORM 990, PART III, LINE 1 - ORGANIZATION'S MISSION (CONTINUED)WHICH HELP DIRECT MORE THAN 85% OF TOTAL U.S. ADVERTISING SPEND. THE 4A'S IS COMMITTED TO PROTECTING THE BEST INTERESTS OF ITS MEMBERS, THEIR EMPLOYEES AND THE INDUSTRY AT LARGE. ITS BENEFITS DIVISION INSURES MORE THAN 164,000 AGENCY PROFESSIONALS, AND THE DC OFFICE ADVOCATES FOR POLICIES THAT BEST SUPPORT A THRIVING ADVERTISING INDUSTRY. WITH ITS BEST IN CLASS LEARNING AND CAREER DEVELOPMENT PROGRAMS, THE 4A'S AND ITS FOUNDATION FUEL A ROBUST DIVERSITY PIPELINE OF TALENT FOR ITS MEMBERS AND THE MARKETING AND MEDIA INDUSTRY, FOSTERING THE NEXT GENERATION OF LEADERS.
FORM 990, PART III, LINE 2DURING FISCAL YEAR 2023, THE 4A'S ACQUIRED THE COALITION FOR HEALTHCARE COMMUNICATION ("CHC"). THE ACQUISITION OF THE CHC ALLOWS THE 4A'S TO EXPAND ITS CAPABILITIES FOR MEMBERS AND REACH INTO A BROAD SPECTRUM OF ISSUES IMPACTING HEALTHCARE COMMUNICATIONS INCLUDING FREE SPEECH RIGHTS FOR ADVERTISING, OPPOSING DISCRIMINATORY TAXATION AND ENSURING RESPONSIBLE BOUNDARIES AROUND DATA COLLECTION AND USAGE TO ENSURE THE ROBUST GROWTH OF THE EVOLVING HEALTH AND WELLNESS MARKET. WITH THIS EXPANDED CAPACITY AND ACCESS TO RESOURCES, THE 4A'S WILL STRENGTHEN AND DIVERSIFY ITS OFFERINGS WITHIN THE HEALTHCARE AND WELLNESS INDUSTRY TO BETTER SUPPORT MEMBERS AS THEY EVOLVE AND GROW. FOUNDED IN 1993, THE CHC PROMOTES THE FREE EXCHANGE OF ACCURATE, CREDIBLE, AND SCIENTIFICALLY SOUND HEALTHCARE INFORMATION. THE CHC REPRESENTS MEDICAL MARKETING AND ADVERTISING FIRMS, PRINT AND DIGITAL PUBLISHERS, AND MEDICAL COMMUNICATIONS PROVIDERS. THE CHC WORKS TO ENSURE THAT HEALTHCARE COMMUNICATORS HAVE A SEAT AT THE TABLE WHEN IMPORTANT DECISIONS ARE BEING MADE IMPACTING THE FREE FLOW OF IMPORTANT AND TRUTHFUL HEALTHCARE COMMUNICATIONS. THE CONTINUED PROGRAMMATIC ACTIVITIES OF THE CHC WILL BE HOUSED WITHIN THE 4A'S GOVERNMENT RELATIONS AND SUSTAINABILITY PRACTICE. THE MOVE WILL GREATLY BENEFIT THE 4A'S AND ITS MEMBERS BY ALLOWING THE 4A'S TO EXPAND ITS ADVOCACY AND OFFERINGS IN THE HEALTHCARE AND WELLNESS SPACE. FORM 990, PART III, LINE 4A (CONTINUED): WITH PARTICIPATING 4A'S MEMBERS, 4A'S OPERATES VARIOUS COUNCILS COMMITTED TO PROVIDING LEADERSHIP AND INITIATIVES THAT FOSTER THE EFFECTIVENESS OF ITS MEMBERS AND THE OVERALL ADVERTISING INDUSTRY IN VARIOUS GEOGRAPHICAL AREAS NATIONALLY. THESE OBJECTIVES ARE ACHIEVED THROUGH THE PROVISION OF PROGRAMS IN: MARKETING, COMMUNICATIONS, TRAINING AND DEVELOPMENT, EXECUTIVE LEADERSHIP ENRICHMENT, CREATIVE THOUGHT-LEADERSHIP AND EXECUTIVE NETWORKING OPPORTUNITIES. THE WORKPLACE ENLIGHTENMENT CERTIFICATION PROGRAM IS DESIGNED TO MOVE AGENCIES TOWARD THE HIGHEST STANDARDS OF EQUITY AND INCLUSION. IMPACTING ALL LEVELS OF THE ORGANIZATION; FROM C-SUITE TO ENTRY-LEVEL, IT HELPS ADDRESS A RANGE OF NEEDS FROM BUILDING A DIVERSE TALENT PIPELINE TO ENSURING EQUITABLE PRACTICES. THE PROGRAM FOCUSES ON INCLUSION ACROSS RACE, GENDER, AGE, FAITH, LGTBQIA+, AND PEOPLE WITH DISABILITIES. FORM 990, PART III, LINE 4B (CONTINUED): EDUCATION: 4A'S PROVIDES A LIBRARY WITH UNLIMITED INFORMATION PERTAINING TO PRODUCTS AND COMPANIES; AIDS IN SETTING INDUSTRY STANDARDS; PUTS OUT MANY EDUCATIONAL PUBLICATIONS; AND CONDUCTS TRAINING, SEMINARS, AND MEETINGS. ACCESS CONSUMER INSIGHTS AND MEDIA HABITS, TRENDS IN MEDIA, INTERNATIONAL CONTENT, 10 INDUSTRY VERTICALS, AND FIVE RESEARCH DATABASES. FORM 990, PART III, LINE 4C (CONTINUED): THE 4A'S WASHINGTON, D.C. OFFICE ADVOCATES ON BEHALF OF THE ADVERTISING AGENCY COMMUNITY ON ALL ISSUES THAT COULD AFFECT AGENCIES, FROM NEW TAXES ON DIGITAL ADVERTISING TO PRIVACY LAW CHANGES THAT COULD HINDER AGENCIES ABILITY TO FIND THE BEST AUDIENCES FOR THEIR CLIENTS.
FORM 990, PART V, LINE 2ANUMBER OF EMPLOYEES THE ASSOCIATION REPORTED 81 EMPLOYEES ON ITS 2022 FORM W-3; HOWEVER, THE ASSOCIATION NOTES THAT SOME OF THOSE EMPLOYEES PROVIDED SERVICES EXCLUSIVELY TO RELATED ORGANIZATIONS, AAAA BENEFITS, INC. AND TO AN UNRELATED PARTY, THE HEALTH CARE COALITION. THE COSTS OF THOSE SERVICES WERE REIMBURSED IN FULL BY THE DESIGNATED ORGANIZATIONS. PLEASE REFER TO SCHEDULE R FOR MORE DETAIL.
FORM 990, PART VI, SECTION A, LINE 6MEMBERS OR STOCKHOLDERS THE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC. IS A TRADE ASSOCIATION WHOSE MEMBERS REPRESENT A WIDE RANGE OF DISCIPLINES WITHIN THE MARKETING COMMUNICATIONS LANDSCAPE. MEMBERS PARTICIPATE IN SHAPING THEIR ORGANIZATION AND ENTIRE INDUSTRY THROUGH THEIR DEDICATED WORK ON COMMITTEES, REGIONS, COUNCILS, AND FORUMS AS WELL AS SERVING ON THE NATIONAL BOARD.
FORM 990, PART VI, SECTION A, LINE 7AMEMBERS OR STOCKHOLDERS WHO MAY ELECT THE CHAIR OF THE BOARD AND THE SECRETARY-TREASURER SHALL BE ELECTED AT AN ANNUAL MEETING OF THE MEMBERS OF THE ASSOCIATION TO SERVE FOR TWO YEARS. THE VICE-CHAIR SHALL BE ELECTED AT AN ANNUAL MEETING IN YEARS NOT HAVING AN ELECTION OF A CHAIR AND SHALL SERVE FOR ONE YEAR. THE DIRECTORS-AT-LARGE SHALL BE ELECTED TO SERVE FOR A PERIOD OF THREE YEARS. REGIONAL DIRECTORS, NOMINATED BY THE RESPECTIVE REGIONS, SHALL BE ELECTED TO SERVE FOR ONE YEAR. THE DIRECTORS-AT-LARGE SHALL BE DIVIDED INTO THREE CLASSES TO CONSIST OF FOUR IN EACH CLASS. ONE CLASS SHALL BE ELECTED ANNUALLY.
FORM 990, PART VI, SECTION A, LINE 7BDECISIONS SUBJECT TO APPROVAL ALL ELECTIONS AND RESOLUTIONS, UNLESS OTHERWISE SPECIFICALLY PROVIDED FOR, SHALL REQUIRE A MAJORITY VOTE OF THE MEMBERS IN ATTENDANCE. TWENTY PERCENT OF THE MEMBERS SHALL CONSTITUTE A QUORUM AT ANY ANNUAL OR SPECIAL MEETING OF THE ASSOCIATION FOR THE TRANSACTION OF BUSINESS.
FORM 990, PART VI, SECTION B, LINE 11BFORM 990 REVIEW PROCESS THE FORM 990 IS PREPARED BY AN INDEPENDENT ACCOUNTING FIRM, GRANT THORNTON, LLP, IN CONJUNCTION WITH THE ASSOCIATION'S FINANCIAL DEPARTMENT. ONCE COMPLETED, A DRAFT OF THE 2022 FORM 990 IS SENT TO THE MEMBERS OF THE BOARD OF DIRECTORS PRIOR TO ITS FILING WITH THE INTERNAL REVENUE SERVICE.
FORM 990, PART VI, SECTION B, LINE 12CCONFLICT OF INTEREST POLICY MONITORING AND ENFORCEMENT ALL BOARD MEMBERS, OFFICERS AND EMPLOYEES ARE REQUIRED ANNUALLY TO DISCLOSE ANY CONFLICTS OF INTEREST THAT MAY ARISE BY VIRTUE OF THEIR EMPLOYMENT OR BOARD SERVICE WITH THE ASSOCIATION. EACH INDIVIDUAL IS REQUIRED TO SIGN THE CODE OF CONDUCT POLICY ANNUALLY (WHICH ATTESTS TO THEIR INDEPENDENCE). WITHIN THE CODE OF CONDUCT POLICY THERE IS A REQUIREMENT TO DIVULGE ANY CONFLICT. THE SIGNED DOCUMENTS ARE RETAINED BY HUMAN RESOURCES AND THE BOARD SECRETARY. POTENTIAL CONFLICTS OF INTEREST ARE INVESTIGATED IMMEDIATELY.
FORM 990, PART VI, SECTION B, LINE 15APROCESS USED TO DETERMINE EXECUTIVE COMPENSATION THE ASSOCIATION HAS ESTABLISHED A COMPENSATION COMMITTEE TO DETERMINE THE COMPENSATION OF THE TOP MANAGEMENT OFFICIAL. THE COMPENSATION COMMITTEE MEETS ANNUALLY TO APPROVE BOTH RAISES AND BONUSES. THE OVERALL SALARY AND BENEFIT EXPENSES FOR THE NEXT FISCAL YEAR ARE PRESENTED TO THE FULL BOARD OF DIRECTORS IN JANUARY OR MAY. THE BOARD OF DIRECTORS IS REQUIRED TO APPROVE THE BUDGET, BEFORE SALARY INCREASES GO INTO EFFECT. NONE OF THE OFFICERS AND/OR KEY EMPLOYEES MAY HAVE INPUT INTO THEIR OWN COMPENSATION PACKAGES. THE LAST COMPENSATION REVIEW WAS PERFORMED IN THE 4TH QUARTER OF 2022.
FORM 990, PART VI, SECTION C, LINE 19HOW DOCUMENTS ARE MADE AVAILABLE TO THE PUBLIC THE ASSOCIATION MAKES ITS CONSTITUTION AVAILABLE TO THE PUBLIC ON ITS WEBSITE. THE ASSOCIATION'S CONFLICT OF INTEREST POLICY, EXEMPTION APPLICATION, BYLAWS, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST AND AT MANAGEMENT'S DISCRETION.
FORM 990, PART VIICOMPENSATION THE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC. ALLOCATES A PERCENTAGE OF ITS EXECUTIVE SALARIES TO A RELATED TAXABLE CORPORATION, AAAA BENEFITS, INC. FOR PURPOSES OF PART VII AND SCHEDULE J, ALL SALARY IS BEING REPORTED TO THE ASSOCIATION SINCE IT ISSUES W-2 FORMS TO THE OFFICERS. FOR THE YEAR ENDING 03/31/2023, THE ASSOCIATION ALLOCATED SALARIES EQUAL TO APPROXIMATELY $150,000 TO AAAA BENEFITS, INC.
FORM 990, PART XI, LINE 9:NET PERIODIC PENSION BENEFIT 23,331.

Schedule R IRS990ScheduleR

Id Disregarded Entities IdDisregardedEntitiesGrp

Disregarded Entity Name DisregardedEntityName

FieldValueIRS element (for citing)
Business Name Line14A'S WORKPLACE ENLIGHTENMENT LLCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 AVENUE OF THE AMERICASAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
Primary ActivitiesEDUCATIONPrimaryActivitiesTxt
Legal Domicile StateNYLegalDomicileStateCd
Total Income$0TotalIncomeAmt
End Of Year Assets$0EndOfYearAssetsAmt

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1AAAABusinessNameLine1Txt

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp (2 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdEINEINPrimary ActivitiesPrimaryActivitiesTxtLegal Domicile StateLegalDomicileStateCdExempt Code SectionExemptCodeSectionTxtPublic Charity StatusPublicCharityStatusTxtDirect Controlling NADirectControllingNACdControlled OrganizationControlledOrganizationIndBusiness Name Line1DirectControllingEntityName/BusinessNameLine1Txt
AAAA FOUNDATION
1065 AVENUE OF THE AMERICASNEW YORKNY10018133949950SCHOLARSHIPSNY501(C)(3)LINE 7N/A0
COALITION FOR HEALTHCARE COMMUNICATION INC
25 W 45TH STREET 16TH FLNEW YORKNY10036133746545INFO EXCHANGENY501(C)(6)Yes (1)AAAA

Id Related Org Txbl Partnership IdRelatedOrgTxblPartnershipGrp

Related Organization Name RelatedOrganizationName

FieldValueIRS element (for citing)
Business Name Line1ADVERTISING DIGITAL IDENTIFICATION LLCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 AVENUE OF THE AMERICASAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
EIN061639073EIN
Primary ActivitiesDIGITAL ID'SPrimaryActivitiesTxt
Legal Domicile StateNYLegalDomicileStateCd
Direct Controlling NAN/ADirectControllingNACd
Predominant Income TypeRELATEDPredominantIncomeTypeTxt
Share Of Total Income$2,049,271ShareOfTotalIncomeAmt
Share Of EOY Assets$1,221,906ShareOfEOYAssetsAmt
Disproportionate Allocations0DisproportionateAllocationsInd
General Or Managing PartnerYes (1)GeneralOrManagingPartnerInd
Ownership0.50000OwnershipPct

Id Related Org Txbl Corp Tr IdRelatedOrgTxblCorpTrGrp (3 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdEINEINPrimary ActivitiesPrimaryActivitiesTxtLegal Domicile StateLegalDomicileStateCdBusiness Name Line1DirectControllingEntityName/BusinessNameLine1TxtEntity TypeEntityTypeTxtShare Of Total IncomeShareOfTotalIncomeAmtShare Of EOY AssetsShareOfEOYAssetsAmtOwnershipOwnershipPctControlled OrganizationControlledOrganizationIndLegal Domicile Foreign CountryLegalDomicileForeignCountryCd
AAAA BENEFITS INC
11020 DAVID TAYLOR DRIVE SUITE 305CHARLOTTENC28262133439015EMP BENEFITSNCAAAAC$2,764,660$6,918,6911.00000Yes (1)
AAAA INSURANCE COMPANY LTD
11020 DAVID TAYLOR DRIVE SUITE 305CHARLOTTENC28262980207541INSURANCEAAAAC$17,596,080$27,918,5161.00000Yes (1)BD
AAAA GROUP INSURANCE TRUST
11020 DAVID TAYLOR DRIVE SUITE 305CHARLOTTENC28262133685892SUPPORT SVCSNCAAAAT1.00000Yes (1)
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts Rylts0ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org0GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org0GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org0LoansOrGuaranteesFromOthOrgInd
Div Related OrganizationYes (1)DivRelatedOrganizationInd
Asset Sale To Other Org0AssetSaleToOtherOrgInd
Asset Purchase From Other Org0AssetPurchaseFromOtherOrgInd
Asset Exchange0AssetExchangeInd
Rental Of Facilities To Oth Org0RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org0RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth OrgYes (1)PerformOfServicesForOthOrgInd
Perform Of Services By Other Org0PerformOfServicesByOtherOrgInd
Sharing Of FacilitiesYes (1)SharingOfFacilitiesInd
Paid Employees SharingYes (1)PaidEmployeesSharingInd
Reimbursement Paid To Other Org0ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other OrgYes (1)ReimbursementPaidByOtherOrgInd
Transfer To Other Org0TransferToOtherOrgInd
Transfer From Other OrgYes (1)TransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp (8 entries)

Transaction TypeTransactionTypeTxtInvolvedInvolvedAmtMethod Of Amount DeterminationMethodOfAmountDeterminationTxt
AAAA BENEFITS INC
F$100,000FMV
AAAA BENEFITS INC
L$150,000FMV
AAAA BENEFITS INC
O$56,000FMV
AAAA BENEFITS INC
S$122,000FMV
ADVERTISING DIGITIAL IDENTIFICATION LLC
S$500,000FMV
AAAA FOUNDATION
S$292,900FMV
AAAA FOUNDATION
L$546,467FMV
COALITION FOR HEALTHCARE COMMUNICATION INC
S$472,788FMV

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSCHEDULE R, PART V, LINE 2FormAndLineReferenceDesc
ExplanationTHE ASSOCIATION DISCLOSES EIGHT TRANSACTIONS ON SCHEDULE R. 1) THE ASSOCIATION RECEIVED A DIVIDEND FROM AAAA BENEFITS IN THE AMOUNT OF $100,000. 2) THE ASSOCIATION IS REIMBURSED BY AAAA BENEFITS FOR A PERCENTAGE OF THE SALARY COSTS OF SIX EMPLOYEES, AS WELL AS A PERCENTAGE OF LEGAL AND PAYROLL COSTS. THE ASSOCIATION DOES NOT ASSESS ANY MARK UP ON THESE EXPENSES; THEY ARE REIMBURSED AT COST AND THE TOTAL REIMBURSED FOR THE YEAR ENDING MARCH 31, 2023, WAS $150,000 FOR ADMINISTRATIVE AND SUPPORT SERVICES. 3) THE ASSOCIATION IS ALSO REIMBURSED $56,000 FOR THE YEAR ENDING MARCH 31, 2023 FOR EXPENSES THAT DEAL WITH SALARIES AND EMPLOYEE BENEFITS. 4) BENEFITS MAINTAINS AN INCENTIVE COMPENSATION AGREEMENT, WHICH PROVIDES FOR DISCRETIONARY PAYMENTS TO CERTAIN EMPLOYEES DETERMINED BY THE AAAA MANAGEMENT BASED UPON THE RECOMMENDATION OF BENEFITS' SENIOR MANAGEMENT. ACCORDINGLY, THE ACCOMPANYING CONSOLIDATED FINANCIAL STATEMENTS INCLUDE AN EXPENSE OF APPROXIMATELY $122,000 FOR SUCH PAYMENTS DURING THE FISCAL YEARS ENDED MARCH 31, 2023. 5) THE ASSOCIATION INVESTS IN ADVERTISING DIGITAL IDENTIFICATION LLC; THE DISTRIBUTION FROM THIS INVESTMENT FOR THE YEAR ENDING MARCH 31, 2023, WAS $500,000. 6) THE ASSOCIATION IS REIMBURSED BY AAAA FOUNDATION FOR CERTAIN ADMINISTRATIVE, PROGRAMMATIC AND SUPPORT SERVICES. THESE EXPENSES ARE REIMBURSED AT COST AND THE TOTAL REIMBURSED FOR THE YEAR ENDING MARCH 31, 2023, WAS $292,900. 7) DURING FISCAL YEAR 2023, THE ASSOCIATION WAS REIMBURSED $546,467 FOR ADMINISTRATIVE AND PROGRAMMATIC SERVICES PROVIDED TO THE AAAA FOUNDATION. 8) DURING FISCAL YEAR 2023, THE ASSOCIATION ACQUIRED THE COALITION FOR HEALTHCARE COMMUNICATION ("CHC"). THE ACQUISITION OF THE CHC ALLOWS THE ASSOCIATION TO EXPAND ITS CAPABILITIES FOR MEMBERS AND REACH INTO A BROAD SPECTRUM OF ISSUES IMPACTING HEALTHCARE COMMUNICATIONS INCLUDING FREE SPEECH RIGHTS FOR ADVERTISING, OPPOSING DISCRIMINATORY TAXATION AND ENSURING RESPONSIBLE BOUNDARIES AROUND DATA COLLECTION AND USAGE TO ENSURE THE ROBUST GROWTH OF THE EVOLVING HEALTH AND WELLNESS MARKET. WITH THIS EXPANDED CAPACITY AND ACCESS TO RESOURCES, THE ASSOCIATION WILL STRENGTHEN AND DIVERSIFY ITS OFFERINGS WITHIN THE HEALTHCARE AND WELLNESS INDUSTRY TO BETTER SUPPORT MEMBERS AS THEY EVOLVE AND GROW. THE EQUITY INTEREST IN CHC TRANSFERRED IN THE ASSOCIATION IS IN THE AMOUNT OF $472,788.ExplanationTxt