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SANTA MONICA TRAVEL & TOURISM: Form 990, tax year 2022

View the entire original 990 at ProPublica ↗

Organization
SANTA MONICA TRAVEL & TOURISM (EIN 95-3799701)
Tax period
2022-07-01 to 2023-06-30
Filed
2024-05-14
IRS object ID
202401359349311345
Schema version
2022v5.0
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2024-05-14T14:43:28-07:00ReturnTs
Tax Period End2023-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN954806079PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1Kiyohara & Takahashi LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line113300 Crossroads Pkwy N Ste 100AddressLine1Txt
CityCity of IndustryCityNm
State AbbreviationCAStateAbbreviationCd
ZIP91746ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2022-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN953799701EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1Santa Monica Travel & TourismBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlSANTBusinessNameControlTxt
Phone3103196263PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line12427 Main StAddressLine1Txt
CitySanta MonicaCityNm
State AbbreviationCAStateAbbreviationCd
ZIP90405ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonMisti KernsPersonNm
Person TitleExecutive DirectorPersonTitleTxt
Signature2024-05-14SignatureDt
Discuss With Paid PreparerYes (true)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstMistiPersonFirstNm
Person LastKernsPersonLastNm
FieldValueIRS element (for citing)
SSN999009999SSN
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (true)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonPia C Eckhert CPAPreparerPersonNm
PTINP00646377PTIN
Phone3232781300PhoneNum

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer2TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
Federated Assurance LevelFAL1FederatedAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2022TaxYr
Build TS2023-04-26 12:10:37ZBuildTS

Form 990 IRS990

US Address USAddress

FieldValueIRS element (for citing)
Address Line12427 Main StAddressLine1Txt
CitySanta MonicaCityNm
State AbbreviationCAStateAbbreviationCd
ZIP90405ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$8,749,387GrossReceiptsAmt
Group Return For AffiliatesfalseGroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website Addresswww.santamonica.comWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1982FormationYr
Legal Domicile StateCALegalDomicileStateCd
Activity Or MissionTHE ORGANIZATION IS THE CITY OF SANTA MONICA'S OFFICIAL PROMOTION AND TOURISM BUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLE OF SANTA MONICA THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF SANTA MONICA AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE IN SANTA MONICA, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'S MISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION.ActivityOrMissionDesc
Voting Members Governing Body19VotingMembersGoverningBodyCnt
Voting Members Independent19VotingMembersIndependentCnt
Total Employee31TotalEmployeeCnt
Total Gross UBI$0TotalGrossUBIAmt
PY Contributions Grants$406,253PYContributionsGrantsAmt
CY Contributions Grants$0CYContributionsGrantsAmt
PY Program Service Revenue$7,931,745PYProgramServiceRevenueAmt
CY Program Service Revenue$8,682,481CYProgramServiceRevenueAmt
PY Investment Income-$2,414PYInvestmentIncomeAmt
CY Investment Income$5,597CYInvestmentIncomeAmt
PY Other Revenue$34,953PYOtherRevenueAmt
CY Other Revenue$33,769CYOtherRevenueAmt
PY Total Revenue$8,370,537PYTotalRevenueAmt
CY Total Revenue$8,721,847CYTotalRevenueAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$2,150,115PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$2,662,291CYSalariesCompEmpBnftPaidAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$4,554,585PYOtherExpensesAmt
CY Other Expenses$5,932,652CYOtherExpensesAmt
PY Total Expenses$6,704,700PYTotalExpensesAmt
CY Total Expenses$8,594,943CYTotalExpensesAmt
PY Revenues Less Expenses$1,665,837PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$126,904CYRevenuesLessExpensesAmt
Total Assets BOY$4,282,663TotalAssetsBOYAmt
Total Assets EOY$5,738,283TotalAssetsEOYAmt
Total Liabilities BOY$1,010,295TotalLiabilitiesBOYAmt
Total Liabilities EOY$2,404,924TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$3,272,368NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$3,333,359NetAssetsOrFundBalancesEOYAmt
MissionTHE ORGANIZATION IS THE CITY OF SANTA MONICA'S OFFICIAL PROMOTION AND TOURISM BUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLE OF SANTA MONICA THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF SANTA MONICA AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE IN SANTA MONICA, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'S MISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION.MissionDesc
Significant New Program SrvcfalseSignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
Expense$4,986,818ExpenseAmt
Revenue$5,804,738RevenueAmt
DescTOURISM MARKETING DISTRICT (TMD)- A PROGRAM IN CONJUNCTION WITH SANTA MONICA HOTELS FOR THE PURPOSE OF PROVIDING A SELF-ASSESSMENT ON QUALIFYING HOTELS TO GENERATE ADDITIONAL REVENUES FOR TOURISM PROMOTION AND MARKETING. THE ADDITIONAL REVENUES ARE USED TO FUND INTERNATIONAL MARKETING AND SALES CAMPAIGNS TO PROMOTE SANTA MONICA AND ITS LODGING ESTABLISHMENTS.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$1,493,441ExpenseAmt
Revenue$2,877,743RevenueAmt
DescVISITOR MARKETING - THE BUREAU AIMS TO INCREASE TOURISM IN THE CITY OF SANTA MONICA THROUGH VARIOUS MEANS INCLUDING:(1) PROVIDING INFORMATION THROUGH PROMOTIONAL MATERIALS SUCH AS PRINTED VISITOR'S GUIDES AND THE CITY'S OFFICIAL WEBSITE (WWW.SANTAMONICA.COM).(2) REPRESENTING THE CITY OF SANTA MONICA IN TRAVEL TRADESHOWS IN OTHER CITIES, BOTH DOMESTIC AND INTERNATIONAL.(3) DEVELOPING RELATIONSHIPS WITH THOSE IN THE TRAVEL INDUSTRY TO PROMOTE THE CITY OF SANTA MONICA AS A TRAVEL DESTINATION.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
Expense$545,412ExpenseAmt
Revenue$58,406RevenueAmt
DescVISITOR SERVICESPROVIDING INFORMATION THROUGH THE OPERATION OF TOURIST INFORMATION KIOSKS AND GIFT SHOPS SELLING SANTA MONICA BRANDED SOUVENIR ITEMS.Desc
FieldValueIRS element (for citing)
Total Program Service Expenses$7,025,671TotalProgramServiceExpensesAmt
Described In Section501c3falseDescribedInSection501c3Ind
Schedule B RequiredfalseScheduleBRequiredInd
Political Campaign ActyfalsePoliticalCampaignActyInd
Subject To Proxy TaxYes (true)SubjectToProxyTaxInd
Donor Advised FundfalseDonorAdvisedFundInd
Conservation EasementsfalseConservationEasementsInd
Collections Of ArtfalseCollectionsOfArtInd
Credit CounselingfalseCreditCounselingInd
Donor Rstr Or Quasi EndowmentsfalseDonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (true)ReportLandBuildingEquipmentInd
Report Investments Other SecfalseReportInvestmentsOtherSecInd
Report Program Related InvstfalseReportProgramRelatedInvstInd
Report Other AssetsYes (true)ReportOtherAssetsInd
Report Other LiabilitiesYes (true)ReportOtherLiabilitiesInd
Include FIN48 FootnotefalseIncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (true)IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtfalseConsolidatedAuditFinclStmtInd
School OperatingfalseSchoolOperatingInd
Foreign OfficefalseForeignOfficeInd
Foreign ActivitiesfalseForeignActivitiesInd
More Than5000 K To OrgfalseMoreThan5000KToOrgInd
More Than5000 K To IndividualsfalseMoreThan5000KToIndividualsInd
Professional FundraisingfalseProfessionalFundraisingInd
Fundraising ActivitiesfalseFundraisingActivitiesInd
Gaming ActivitiesfalseGamingActivitiesInd
Operate HospitalfalseOperateHospitalInd
Grants To OrganizationsfalseGrantsToOrganizationsInd
Grants To IndividualsfalseGrantsToIndividualsInd
Schedule J RequiredYes (true)ScheduleJRequiredInd
Tax Exempt BondsfalseTaxExemptBondsInd
Engaged In Excess Benefit TransfalseEngagedInExcessBenefitTransInd
PY Excess Benefit TransfalsePYExcessBenefitTransInd
Loan OutstandingfalseLoanOutstandingInd
Grant To Related PersonfalseGrantToRelatedPersonInd
Business Rln With Org MemfalseBusinessRlnWithOrgMemInd
Business Rln With Fam MemfalseBusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntfalseBusinessRlnWith35CtrlEntInd
Deductible Non Cash ContrifalseDeductibleNonCashContriInd
Deductible Art ContributionfalseDeductibleArtContributionInd
Terminate OperationsfalseTerminateOperationsInd
Partial LiquidationfalsePartialLiquidationInd
Disregarded EntityfalseDisregardedEntityInd
Related EntityfalseRelatedEntityInd
Related Organization Ctrl EntfalseRelatedOrganizationCtrlEntInd
Activities Conducted PrtshpfalseActivitiesConductedPrtshpInd
Schedule O RequiredYes (true)ScheduleORequiredInd
IRP Document20IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (true)BackupWthldComplianceInd
Employee31EmployeeCnt
Employment Tax Returns FiledYes (true)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitfalseUnrelatedBusIncmOverLimitInd
Foreign Financial AccountfalseForeignFinancialAccountInd
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTransInd
Taxable Party NotificationfalseTaxablePartyNotificationInd
Nondeductible ContributionsfalseNondeductibleContributionsInd
Indoor Tanning ServicesfalseIndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht PymtfalseSubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst IncfalseSubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members19GoverningBodyVotingMembersCnt
Independent Voting Member19IndependentVotingMemberCnt
Family Or Business RlnfalseFamilyOrBusinessRlnInd
Delegation Of Mgmt DutiesfalseDelegationOfMgmtDutiesInd
Change To Org DocumentsfalseChangeToOrgDocumentsInd
Material Diversion Or MisusefalseMaterialDiversionOrMisuseInd
Members Or StockholdersfalseMembersOrStockholdersInd
Election Of Board MembersfalseElectionOfBoardMembersInd
Decisions Subject To ApprovafalseDecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (true)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (true)MinutesOfCommitteesInd
Officer Mailing AddressfalseOfficerMailingAddressInd
Local ChaptersfalseLocalChaptersInd
Form990 Provided To Gvrn BodyYes (true)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (true)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (true)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (true)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (true)WhistleblowerPolicyInd
Document Retention PolicyYes (true)DocumentRetentionPolicyInd
Compensation Process CEOYes (true)CompensationProcessCEOInd
Compensation Process OtherYes (true)CompensationProcessOtherInd
Investment In Joint VenturefalseInvestmentInJointVentureInd
States Where Copy Of Return Is FldCAStatesWhereCopyOfReturnIsFldCd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonSMTT Misti KernsPersonNm
Phone3103196263PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line12427 Man StAddressLine1Txt
CitySanta MonicaCityNm
State AbbreviationCAStateAbbreviationCd
ZIP90405ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (24 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndInstitutional TrusteeInstitutionalTrusteeInd
Misti Kerns
CEO40.000.00Yes (X)$306,924$0$38,798
EVAN EDWARDS
COO40.000.00Yes (X)$215,980$0$12,927
MICHAEL GURRIERI
CMO40.000.00Yes (X)$201,449$0$14,623
RACHEL LOZANO
CPO40.000.00Yes (X)$195,513$0$110
LAURALEE ASCH
BOARD MEMBER0.000.00$0$0$0Yes (X)
JEFF KLOCKE
BOARD MEMBER0.000.00$0$0$0Yes (X)
JAN WILLIAMSON
Secretary0.000.00$0$0$0Yes (X)
DARLENE EVANS
BOARD MEMBER0.000.00$0$0$0Yes (X)
NEIL CARREY
Chairman0.000.00$0$0$0Yes (X)
KERA BLADES-SNELL
BOARD MEMBER0.000.00$0$0$0Yes (X)
KAREN E GINSBERG
BOARD MEMBER0.000.00$0$0$0Yes (X)
YOUNES ATALLAH
vice Chair0.000.00$0$0$0Yes (X)
JUAN VIRAMONTES
BOARD MEMBER0.000.00$0$0$0Yes (X)
SHAHID KAYANI
BOARD MEMBER0.000.00$0$0$0Yes (X)
CHARLIE LOPEZ-QUINTANA
Treasurer0.000.00$0$0$0Yes (X)
SAM JAGGER
VICE CHAIRMAN0.000.00$0$0$0Yes (X)
ALEEN CARREON
SEC / TREASURER0.000.00$0$0$0Yes (X)
MELISSA ALVAREZ
BOARD MEMBER0.000.00$0$0$0Yes (X)
KEVIN ANAWATI
BOARD MEMBER0.000.00$0$0$0Yes (X)
JAMES GRAHAM
BOARD MEMBER0.000.00$0$0$0Yes (X)
JULIEN LARACINE
BOARD MEMBER0.000.00$0$0$0Yes (X)
JESSICA RINCON
BOARD MEMBER0.000.00$0$0$0Yes (X)
JUDY KRUGER
CHAMBER LIAISON0.000.00$0$0$0Yes (X)
ANUJ GUPTA
CITY LIAISON0.000.00$0$0$0Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$919,866TotalReportableCompFromOrgAmt
Total Other Compensation$66,458TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K4IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedfalseFormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (true)TotalCompGreaterThan150KInd
Compensation From Other SrcsfalseCompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/ForeignAddress/AddressLine1TxtCityContractorAddress/ForeignAddress/CityNmCountryContractorAddress/ForeignAddress/CountryCdForeign PostalContractorAddress/ForeignAddress/ForeignPostalCdServicesServicesDescCompensationCompensationAmtAddress Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdProvince Or StateContractorAddress/ForeignAddress/ProvinceOrStateNm
PULSE TRAVEL MARKETING
12 BELFRY AVETORONTOCAM8Z 2L2MARKETING$160,207
SEQUOIA SHORES LLC
RENT$581,5742145 - 2449 MAIN STREETSANTA MONICACA90405
MMGY
MARKETING$777,0085800 BRISTOL PARKWAY STE 660CULVER CITYCA90230
NOBLE STUDIOS
WEB SVCS & MAINTENANCE$714,84050 W LIBERTY ST STE 800RENONV89501
MURIELLE NOUCHY ORGANIZATION
120 RUE JEAN JAURESLEVALLOIS PERRETFR92300MARKETING$147,127EUROPE
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K6CntrctRcvdGreaterThan100KCnt
Total Contributions$0TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp

FieldValueIRS element (for citing)
DescFees & Contracts Gov AgenciesDesc
Business900099BusinessCd
Total Revenue Column$8,682,481TotalRevenueColumnAmt
Related Or Exempt Func Income$8,682,481RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$8,682,481TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,087TotalRevenueColumnAmt
Exclusion$1,087ExclusionAmt

Incm From Invest Bond Proceeds IncmFromInvestBondProceedsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Other$4,510OtherAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Other$4,510OtherAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$4,510TotalRevenueColumnAmt
Exclusion$4,510ExclusionAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Income From Gaming NetIncomeFromGamingGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$58,505GrossSalesOfInventoryAmt
Cost Of Goods Sold$27,540CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$30,965TotalRevenueColumnAmt
Exclusion$30,965ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescCOMMISSIONSDesc
Total Revenue Column$2,804TotalRevenueColumnAmt
Exclusion$2,804ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$2,804OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$8,721,847TotalRevenueColumnAmt
Related Or Exempt Func Income$8,682,481RelatedOrExemptFuncIncomeAmt
Exclusion$39,366ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Foreign Grants ForeignGrantsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Benefits To Members BenefitsToMembersGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$986,323TotalAmt
Program Services$623,382ProgramServicesAmt
Management And General$362,941ManagementAndGeneralAmt

Comp Disqual Persons CompDisqualPersonsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$1,464,524TotalAmt
Program Services$1,022,120ProgramServicesAmt
Management And General$442,404ManagementAndGeneralAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$37,058TotalAmt
Program Services$27,760ProgramServicesAmt
Management And General$9,298ManagementAndGeneralAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$174,386TotalAmt
Program Services$120,840ProgramServicesAmt
Management And General$53,546ManagementAndGeneralAmt

Fees For Services Management FeesForServicesManagementGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$171,414TotalAmt
Program Services$93,517ProgramServicesAmt
Management And General$77,897ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$33,000TotalAmt
Management And General$33,000ManagementAndGeneralAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$2,753,473TotalAmt
Program Services$2,753,473ProgramServicesAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total-$7,146TotalAmt
Program Services-$7,146ProgramServicesAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$187,860TotalAmt
Program Services$14,020ProgramServicesAmt
Management And General$173,840ManagementAndGeneralAmt

Royalties RoyaltiesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$572,690TotalAmt
Program Services$437,184ProgramServicesAmt
Management And General$135,506ManagementAndGeneralAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Pymt Travel Entrtnmnt Pub Ofcl PymtTravelEntrtnmntPubOfclGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Payments To Affiliates PaymentsToAffiliatesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$212,064TotalAmt
Program Services$212,064ProgramServicesAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$223,913TotalAmt
Program Services$168,489ProgramServicesAmt
Management And General$55,424ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmt
MEDIA DEVELOPMENT$274,675$274,675
WEBSITE EXPENSES$253,131$253,131
SPECIAL PROJECTS AND PROMOTION$221,838$221,838
TRADESHOWS$203,815$203,815

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$831,925TotalAmt
Program Services$606,509ProgramServicesAmt
Management And General$225,416ManagementAndGeneralAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$8,594,943TotalAmt
Program Services$7,025,671ProgramServicesAmt
Management And General$1,569,272ManagementAndGeneralAmt
Fundraising$0FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$1,672,855BOYAmt
EOY$1,334,776EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$439,477BOYAmt
EOY$661,373EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$667,284BOYAmt
EOY$1,030,451EOYAmt

Receivables From Officers Etc ReceivablesFromOfficersEtcGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$107,526BOYAmt
EOY$85,151EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$370,324BOYAmt
EOY$252,854EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$1,379,338LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$717,533LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$603,656BOYAmt
EOY$661,805EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Investments Program Related InvestmentsProgramRelatedGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
BOY$51,165BOYAmt
EOY$269,528EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$370,376BOYAmt
EOY$1,442,345EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$4,282,663BOYAmt
EOY$5,738,283EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$342,476BOYAmt
EOY$404,011EOYAmt

Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp

FieldValueIRS element (for citing)
BOY$146,027BOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$521,792BOYAmt
EOY$2,000,913EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$1,010,295BOYAmt
EOY$2,404,924EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$822,683BOYAmt
EOY$693,098EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$2,449,685BOYAmt
EOY$2,640,261EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$3,272,368BOYAmt
EOY$3,333,359EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$4,282,663BOYAmt
EOY$5,738,283EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$126,904ReconcilationRevenueExpnssAmt
Prior Period Adjustments-$65,913PriorPeriodAdjustmentsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewfalseAccountantCompileOrReviewInd
FS AuditedYes (true)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (true)AuditCommitteeInd
Federal Grant Audit RequiredfalseFederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Form1120 POL FiledfalseForm1120POLFiledInd
Substantially All Dues NondedfalseSubstantiallyAllDuesNondedInd
Only In House LobbyingYes (true)OnlyInHouseLobbyingInd
Agree Carryover Prior YearfalseAgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$871,052OtherCostOrOtherBasisAmt
Depreciation$375,091DepreciationAmt
Book Value$495,961BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$432,747OtherCostOrOtherBasisAmt
Depreciation$296,352DepreciationAmt
Book Value$136,395BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$75,539OtherCostOrOtherBasisAmt
Depreciation$46,090DepreciationAmt
Book Value$29,449BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$661,805TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp (4 entries)

DescDescBook ValueBookValueAmt
DEPOSIT$33,372
OTHER ASSETS$52,500
RIGHT OF USE ASSETS - OPERATING$1,356,468
Rounding$5
FieldValueIRS element (for citing)
Total Book Value Other Assets$1,442,345TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (2 entries)

DescDescAmtAmt
LEASE LIABILITES - OPERATING$1,415,986
other payables$584,927
FieldValueIRS element (for citing)
Total Liability$2,000,913TotalLiabilityAmt
Total Rev Etc Audited Fincl Stmt$8,993,191TotalRevEtcAuditedFinclStmtAmt
Donated Services And Use Fclts$271,344DonatedServicesAndUseFcltsAmt
Revenue Not Reported$271,344RevenueNotReportedAmt
Revenue Subtotal$8,721,847RevenueSubtotalAmt
Total Revenue Per Form990$8,721,847TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$8,866,287TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$271,344DonatedServicesUseFcltsAmt
Expenses Not Reported$271,344ExpensesNotReportedAmt
Expenses Subtotal$8,594,943ExpensesSubtotalAmt
Total Expenses Per Form990$8,594,943TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart IV, Line 2b: Explanation of escrow account liabilityFormAndLineReferenceDesc
ExplanationTHE ORGANIZATION RECEIVED FUNDS FROM THE CITY OF SANTA MONICA TO FUND A SHUTTLE SERVICE ON BEHALF OF HOTELS WITHIN THE CITY. THE FUNDS ARE HELD IN A BANK ACCOUNT UNDER THE ORGANIZATION'S NAME. THE ORGANIZATION CAN ONLY USE THE FUNDS IN THE ACCOUNT TOWARD THE SHUTTLE SERVICE. THE FUNDS HAVE BEEN INCLUDED AS A CURRENT ASSET AND CURRENT LIABILITY IN THE ORGANIZATION'S FINANCIAL STATEMENTS.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
First Class Or Charter TravelYes (X)FirstClassOrCharterTravelInd
Written Policy Ref T And E ExpnssYes (true)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (true)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentfalseSeverancePaymentInd
Supplemental Nonqual Rtr PlanfalseSupplementalNonqualRtrPlanInd
Equity Based Comp ArrngmfalseEquityBasedCompArrngmInd
Comp Based On Revenue Of Flng OrgfalseCompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related OrgsfalseCompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng OrgfalseCompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd OrgsfalseCompBsdNetEarnsRltdOrgsInd
Any Non Fixed PaymentsfalseAnyNonFixedPaymentsInd
Initial Contract ExceptionfalseInitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (4 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt
EVAN EDWARDS
COO$215,980$12,927$215,980$12,927
MICHAEL GURRIERI
CMO$201,449$14,623$201,449$14,623
Misti Kerns
CEO$306,924$345,722$38,798
RACHEL LOZANO
CPO$195,513$195,623$110

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart I, Line 1a: Relevant information in regards to selections on 1a.FormAndLineReferenceDesc
ExplanationFIRST CLASS TRAVEL FOR BUSINESS TRIPS - EMPLOYEES MUST SUBMIT REQUESTS IN ADVANCE AND PROVIDE DATE AND REASON FOR TRIP. EMPLOYEES MUST SUBMIT INVOICES WITHIN 2 WEEKS AFTER THE TRIP TO RECONCILE ADVANCES TO EXPENSES.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part VI, Section B, Line 11bTHE FORM 990 IS REVIEWED BY THE CHAIRMAN OF THE BOARD OF DIRECTORS PRIOR TO FILING.
Form 990, Part VI, Section B, Line 12cALL EMPLOYEES AND BOARD MEMBERS ARE REQUIRED TO SIGN THE CONFLICT OF INTEREST POLICY. THE EXECUTIVE DIRECTOR SIGNS ALL CHECKS AND REVIEWS ALL RELATIONSHIPS TO IDENTIFY POSSIBLE CONFLICTS. PAYMENTS ABOVE A SPECIFIED THRESHOLD ($2,000 IN FISCAL YEAR 2015) REQUIRE DUAL SIGNATURES - AT LEAST ONE MUST BE FROM A BOARD MEMBER.
Form 990, Part VI, Section B, Line 15bTHE EXECUTIVE COMMMITTEE REVIEWS AND APPROVES COMPENSATION ISSUES BY REFERENCING INDUSTRY STANDARDS.
Form 990, Part VI, Section C, Line 19SANTA MONICA TRAVEL & TOURISM MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST TO: SANTA MONICA TRAVEL & TOURISM, ATTN: MISTI KERNS, 2427 MAIN STREET SANTA MONICA, CA 90405.