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TRUTH INITIATIVE FOUNDATION: Form 990, tax year 2023

View the entire original 990 at ProPublica ↗

Organization
TRUTH INITIATIVE FOUNDATION (EIN 91-1956621)
Tax period
2023-07-01 to 2024-06-30
Filed
2024-10-30
IRS object ID
202403049349300810
Schema version
2023v5.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2024-10-30T07:32:30-05:00ReturnTs
Tax Period End2024-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN420714325PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1RSM US LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line11001 WATER ST STE 500AddressLine1Txt
CityTAMPACityNm
State AbbreviationFLStateAbbreviationCd
ZIP33602ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2023-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN911956621EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1TRUTH INITIATIVE FOUNDATIONBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlTRUTBusinessNameControlTxt
Phone2024545555PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1900 G STREET NW 4TH FLAddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20001ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonANTHONY T O'TOOLEPersonNm
Person TitleEVP/CFIOPersonTitleTxt
Phone2024545555PhoneNum
Signature2024-10-30SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (1)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonKRISTEN BARNETTPreparerPersonNm
PTINP01234578PTIN
Phone8133162300PhoneNum
Preparation2024-10-28PreparationDt
FieldValueIRS element (for citing)
Tax2023TaxYr
Build TS2024-10-15 13:58:12ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1TRUTH INITIATIVEBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerKATHLEEN CROSBYPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1900 G STREET NW 4TH FLAddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20001ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$268,437,963GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressTRUTHINITIATIVE.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1999FormationYr
Legal Domicile StateDELegalDomicileStateCd
Activity Or MissionTRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE.ActivityOrMissionDesc
Voting Members Governing Body9VotingMembersGoverningBodyCnt
Voting Members Independent9VotingMembersIndependentCnt
Total Employee212TotalEmployeeCnt
Total Volunteers295TotalVolunteersCnt
Total Gross UBI$1,890,874TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$3,485,934PYContributionsGrantsAmt
CY Contributions Grants$5,075,795CYContributionsGrantsAmt
PY Program Service Revenue$1,073,891PYProgramServiceRevenueAmt
CY Program Service Revenue$1,491,288CYProgramServiceRevenueAmt
PY Investment Income$52,069,199PYInvestmentIncomeAmt
CY Investment Income$66,577,404CYInvestmentIncomeAmt
PY Other Revenue$2,616,854PYOtherRevenueAmt
CY Other Revenue$124CYOtherRevenueAmt
PY Total Revenue$59,245,878PYTotalRevenueAmt
CY Total Revenue$73,144,611CYTotalRevenueAmt
PY Grants And Similar Paid$1,563,187PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$1,448,704CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$25,594,346PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$26,552,030CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$61,140CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$62,560CYTotalFundraisingExpenseAmt
PY Other Expenses$89,752,237PYOtherExpensesAmt
CY Other Expenses$79,280,337CYOtherExpensesAmt
PY Total Expenses$116,909,770PYTotalExpensesAmt
CY Total Expenses$107,342,211CYTotalExpensesAmt
PY Revenues Less Expenses-$57,663,892PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$34,197,600CYRevenuesLessExpensesAmt
Total Assets BOY$764,347,458TotalAssetsBOYAmt
Total Assets EOY$711,724,975TotalAssetsEOYAmt
Total Liabilities BOY$110,630,924TotalLiabilitiesBOYAmt
Total Liabilities EOY$107,974,360TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$653,716,534NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$603,750,615NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE. THE PURPOSES FOR WHICH THE FOUNDATION IS FORMED ARE TO SUPPORT (1) THE STUDY OF AND PROGRAMS TO REDUCE YOUTH TOBACCO PRODUCT USAGE & YOUTH SUBSTANCE (CONT. ON SCH O)ABUSE IN THE STATES AND (2) THE STUDY OF AND EDUCATIONAL PROGRAMS TO PREVENT DISEASES ASSOCIATED WITH THE USE OF TOBACCO PRODUCTS IN THE STATES.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$68,991,887ExpenseAmt
Grant$289,701GrantAmt
DescYOUTH AND YOUNG ADULT PUBLIC EDUCATION:TRUTH INITIATIVE'S PUBLIC HEALTH EDUCATION CAMPAIGN TRUTH HAS BEEN A LEADING DRIVER IN REDUCING YOUTH AND YOUNG ADULT TOBACCO USE FOR TWO DECADES. THE TRUTH CAMPAIGN SEEKS TO PREVENT YOUTH AND YOUNG ADULTS FROM STARTING TO USE NICOTINE AND TO HELP THOSE WHO BECOME ADDICTED TO QUIT THROUGH PUBLIC SERVICE ADS, INFLUENCERS, SOCIAL MEDIA AND ON-THE-GROUND EVENTS. CAMPAIGN IMPACT HAS BEEN PROVEN IN MULTIPLE PUBLISHED STUDIES. PUBLISHED RESEARCH HAS ALSO ESTABLISHED THE COST EFFECTIVENESS OF THE PROGRAM. THE CURRENT FOCUS OF THE CAMPAIGN SINCE 2018 IS THE NATION'S YOUTH VAPING EPIDEMIC AND THE HARMS OF NICOTINE ADDICTION FOR YOUNG PEOPLE. RECENT RESEARCH SHOWS THAT AWARENESS OF THE TRUTH CAMPAIGN IS RELATED TO PREVENTING YOUTH VAPING INITIATION, SLOWING PROGRESSION AND PROMOTING YOUNG PEOPLE WHO DO VAPE TO QUIT.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$7,658,473ExpenseAmt
Grant$517,326GrantAmt
Revenue$127,932RevenueAmt
DescRESEARCH POLICY AND PRACTICE: TRUTH INITIATIVE IS A LEADER IN TOBACCO CONTROL RESEARCH AND POLICY WITH A STRONG TEAM OF RESEARCH SCIENTISTS IN OUR SCHROEDER INSTITUTE FOR TOBACCO RESEARCH AND POLICY STUDIES AND A DEDICATED TEAM OF POLICY PROFESSIONALS WHO PARTICIPATE IN THE ONGOING DISCUSSION AROUND THE BEST APPROACHES FOR REDUCING TOBACCO RELATED DEATH AND DISEASE. SCHROEDER INSTITUTE SCIENTISTS PRODUCE PEER-REVIEWED PAPERS ON ISSUES RELATED TO TOBACCO CONTROL AND PREVENTION, SPEAK AT NATIONAL AND LOCAL CONFERENCES, AND ALONG WITH OUR POLICY TEAM CREATE A SUITE OF RESOURCES AND GUIDANCE ON ISSUES FROM E-CIGARETTES, TO TOBACCO IMAGERY ON SCREENS TO TOBACCO INDUSTRY MARKETING TACTICS FOR USE BY TOBACCO CONTROL PROFESSIONALS AT BOTH THE LOCAL AND NATIONAL LEVEL. OUR POLICY TEAM REGULARLY WEIGHS IN ON FEDERAL REGULATORY APPROACHES TO TOBACCO CONTROL VIA FORMAL COMMENTS AND LETTERS TO FDA AND OTHER FEDERAL AGENCIES.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
Expense$7,077,241ExpenseAmt
Revenue$1,363,356RevenueAmt
DescTOBACCO CESSATION INNOVATIONS: TRUTH INITIATIVE'S INNOVATIONS CENTER BUILDS AND DEPLOYS SCALABLE AND SUSTAINABLE DIGITAL TOBACCO CESSATION INTERVENTIONS. OUR PROGRAMS HAVE SERVED MILLIONS OF TOBACCO USERS AGES 13+ ACROSS THE U.S. OVER THE PAST 15+ YEARS. ENTERPRISE VERSIONS OF OUR PROGRAMS EXTEND OUR PUBLIC HEALTH IMPACT THROUGH STRATEGIC PARTNERSHIPS WITH EMPLOYERS, HEALTH PLANS, AND HEALTH SYSTEMS AND GENERATES REVENUE TO SUPPORT THE MISSION DRIVEN WORK OF THE FOUNDATION. THE INNOVATIONS CENTER IS INTERNATIONALLY RECOGNIZED FOR ITS RIGOROUS RESEARCH ON DIGITAL INTERVENTIONS FOR TOBACCO CESSATION AND ITS FIELD-LEADING CONTRIBUTIONS TO THE ACADEMIC LITERATURE.Desc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
Expense$5,426,368ExpenseAmt
Grant$641,677GrantAmt
DescCOMMUNITY AND YOUTH ENGAGEMENT:COMMUNITY AND YOUTH ENGAGEMENT (CAYE) RECRUITS, EDUCATES, AND MOBILIZES YOUNG PEOPLE, PARTICULARLY BIPOC AND LGBTQ COMMUNITIES, TO TAKE ACTION ON SMOKING, VAPING, AND NICOTINE ON BEHALF OF TRUTH'S POLICY PRIORITIES. CAYE ENGAGES HIGH SCHOOL AND COLLEGE STUDENT LEADERS TO EDUCATE DECISION-MAKERS AT THE COMMUNITY, STATE, AND NATIONAL LEVEL ABOUT THE IMPACT VAPING HAS ON YOUNG PEOPLE. WE DO THIS THROUGH DIGITAL AND ON-THE-GROUND ACTIVISM AND LEADERSHIP TRAINING PROGRAMS. CAYE WORKS WITH COLLEGES, UNIVERSITIES AND STUDENTS TO INSTITUTE TOBACCO-FREE CAMPUS POLICIES. CAYE WORKS WITH OTHER NON-PROFIT ORGANIZATIONS, PARTICULARLY THOSE SERVING POPULATIONS DISPROPORTIONATELY IMPACTED BY TOBACCO, TO ENGAGE THEIR YOUNG PEOPLE ON ISSUES RELATED TO TOBACCO. IN ADDITION, WE WORK WITH SCHOOLS TO EDUCATE STUDENTS ABOUT THE DANGERS OF NICOTINE, CANNABIS AND OPIOID MISUSE THROUGH TRUTH INITIATIVE'S HIGH SCHOOL CURRICULUMS, VAPING: KNOW THE TRUTH AND PRESCRIPTION DRUG SAFETY: KNOW THE TRUTH.Desc
FieldValueIRS element (for citing)
Total Other Prog Srvc Expense$5,426,368TotalOtherProgSrvcExpenseAmt
Total Other Prog Srvc Grant$641,677TotalOtherProgSrvcGrantAmt
Total Program Service Expenses$89,153,969TotalProgramServiceExpensesAmt
Described In Section501c3Yes (1)DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other SecYes (1)ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign ActivitiesYes (1)ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional FundraisingYes (1)ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To OrganizationsYes (1)GrantsToOrganizationsInd
Grants To IndividualsYes (1)GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
PY Excess Benefit Trans0PYExcessBenefitTransInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam MemYes (1)BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
Info In Schedule O Part VYes (X)InfoInScheduleOPartVInd
IRP Document118IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee212EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T Filed0Form990TFiledInd
Foreign Financial AccountYes (1)ForeignFinancialAccountInd
Foreign CountryEGForeignCountryCd
Foreign CountryTWForeignCountryCd
Foreign CountryISForeignCountryCd
Foreign CountryBAForeignCountryCd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Quid Pro Quo Contributions0QuidProQuoContributionsInd
Form8282 Property Disposed Of0Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members9GoverningBodyVotingMembersCnt
Independent Voting Member9IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldAKStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldALStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldARStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldCAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldFLStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldGAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldHIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldILStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldKSStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldKYStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMDStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMSStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMNStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNCStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNJStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNHStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNMStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNYStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldOKStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldORStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldPAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldRIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldSCStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldTNStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldUTStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldVAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldWIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldWVStatesWhereCopyOfReturnIsFldCd
Own WebsiteYes (X)OwnWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1ANTHONY T O'TOOLE EVPCFIOBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone2024545555PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1900 G STREET NW 4TH FLAddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20001ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (24 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeIndFormer Ofcr Director TrusteeFormerOfcrDirectorTrusteeInd
HON MIKE MOORE
CHAIR SINCE 5/20176.00Yes (X)Yes (X)$0$0$0
NANCY BROWN
VICE CHAIR SINCE 12/20176.00Yes (X)Yes (X)$0$0$0
HON JOSH STEIN
TREASURER THRU 5/20246.00Yes (X)Yes (X)$0$0$0
MARY T BASSETT MD MPH
DIRECTOR5.00Yes (X)$0$0$0
GEORGES C BENJAMIN MD
DIRECTOR THRU 2/20245.00Yes (X)$0$0$0
HON HERB CONAWAY MD
DIRECTOR THRU 2/20245.00Yes (X)$0$0$0
HON SPENCER J COX
DIRECTOR5.00Yes (X)$0$0$0
HON JAMES DUNNIGAN
DIRECTOR5.00Yes (X)$0$0$0
HOWARD K KOH MD MPH
DIRECTOR5.00Yes (X)$0$0$0
HON MARTIN JACKLEY
DIRECTOR5.00Yes (X)$0$0$0
JANET T MILLS
DIRECTOR5.00Yes (X)$0$0$0
STEVE OYER
DIRECTOR5.00Yes (X)$0$0$0
ROBIN KOVAL
PRESIDENT & CEO THRU 10/202337.50Yes (X)$929,147$0$53,517
KATHLEEN CROSBY
PRESIDENT & CEO37.50Yes (X)$119,715$0$11,285
ANTHONY T O'TOOLE
EVP/CFIO37.50Yes (X)$581,069$0$166,497
ROBERT FALK
GEN. COUNSEL/CORP. SECRETARY37.50Yes (X)$370,526$0$79,422
ELIZABETH KENNY
CHIEF MKTG & STRAT OFF.37.50$442,674$0$79,448Yes (X)
PATRICIA KENNEY
CHIEF COMMUNICATIONS OFFICER37.50$342,953$0$90,942Yes (X)
RALPH LOGAN
SENIOR VICE PRESIDENT, MARKETING37.50$336,275$0$56,255Yes (X)
BARBARA SCHILLO
CHIEF RESEARCH OFFICER37.50$307,572$0$82,437Yes (X)
AMANDA GRAHAM
CHIEF OF INNOVATIONS & RESEARCH37.50$323,657$0$56,182Yes (X)
ANNA SPRIGGS
CHIEF OF HUMAN RESOURCES & ADMIN.37.50$304,328$0$69,420Yes (X)
M DAVID DOBBINS
FORMER COO37.50$177,014$0$47,911Yes (X)
DONNA VALLONE
FORMER CHIEF RESEARCH OFFICER37.50$165,608$0$24,828Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$4,400,538TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$818,144TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K56IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedYes (1)FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
GALE PARTNERS LLC
ONE WORLD TRADE CENTER FLOOR 67NEW YORKNY10007MARKETING$18,116,543
GOOGLE LLC
1600 AMPHITHEATRE PARKWAYMOUNTAIN VIEWCA94043MARKETING$9,677,022
THE TRADE DESK INC
42 CHESTNUT STREETVENTURACA93001MARKETING$9,602,123
TIKTOK INC
5800 BRISTOL PARKWAY 100CULVER CITYCA90230MARKETING$6,125,226
MOJO HOUSE HOLDINGS LLC
8383 WILSHIRE BLVD 1000BEVERLY HILLSCA90211MARKETING$4,979,641
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K45CntrctRcvdGreaterThan100KCnt
Government Grants$601,408GovernmentGrantsAmt
All Other Contributions$4,474,387AllOtherContributionsAmt
Total Contributions$5,075,795TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
SALE OF EX SERVICES900099$1,363,356$1,363,356
CONTRACT SERVICE REV900099$127,932$127,932
FieldValueIRS element (for citing)
Total Program Service Revenue$1,491,288TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$16,159,756TotalRevenueColumnAmt
Unrelated Business Revenue$1,890,874UnrelatedBusinessRevenueAmt
Exclusion$14,268,882ExclusionAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$124TotalRevenueColumnAmt
Exclusion$124ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$245,711,000SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$195,294,890SecuritiesAmt
Other-$1,538OtherAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$50,416,110SecuritiesAmt
Other$1,538OtherAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$50,417,648TotalRevenueColumnAmt
Exclusion$50,417,648ExclusionAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$73,144,611TotalRevenueColumnAmt
Related Or Exempt Func Income$1,491,288RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$1,890,874UnrelatedBusinessRevenueAmt
Exclusion$64,686,654ExclusionAmt
FieldValueIRS element (for citing)
Info In Schedule O Part IXYes (X)InfoInScheduleOPartIXInd

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$1,433,704TotalAmt
Program Services$1,433,704ProgramServicesAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$15,000TotalAmt
Program Services$15,000ProgramServicesAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$2,482,328TotalAmt
Program Services$444,647ProgramServicesAmt
Management And General$2,037,681ManagementAndGeneralAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$17,966,092TotalAmt
Program Services$14,400,334ProgramServicesAmt
Management And General$3,565,758ManagementAndGeneralAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$1,982,212TotalAmt
Program Services$1,686,929ProgramServicesAmt
Management And General$295,283ManagementAndGeneralAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$2,698,950TotalAmt
Program Services$2,207,076ProgramServicesAmt
Management And General$491,874ManagementAndGeneralAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$1,422,448TotalAmt
Program Services$1,108,294ProgramServicesAmt
Management And General$314,154ManagementAndGeneralAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$171,427TotalAmt
Program Services$32,219ProgramServicesAmt
Management And General$139,208ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$273,650TotalAmt
Management And General$273,650ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$61,140TotalAmt
Fundraising$61,140FundraisingAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$3,241,673TotalAmt
Management And General$3,241,673ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$65,702,246TotalAmt
Program Services$65,048,942ProgramServicesAmt
Management And General$653,304ManagementAndGeneralAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$196,717TotalAmt
Program Services$187,716ProgramServicesAmt
Management And General$9,001ManagementAndGeneralAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$189,591TotalAmt
Program Services$71,625ProgramServicesAmt
Management And General$117,966ManagementAndGeneralAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$1,372,333TotalAmt
Program Services$1,133,005ProgramServicesAmt
Management And General$239,328ManagementAndGeneralAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$2,796,002TotalAmt
Management And General$2,796,002ManagementAndGeneralAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$647,197TotalAmt
Program Services$540,576ProgramServicesAmt
Management And General$106,621ManagementAndGeneralAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$623,834TotalAmt
Program Services$449,157ProgramServicesAmt
Management And General$174,677ManagementAndGeneralAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$1,424,147TotalAmt
Management And General$1,424,147ManagementAndGeneralAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$517,982TotalAmt
Program Services$8,699ProgramServicesAmt
Management And General$509,283ManagementAndGeneralAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$410,063TotalAmt
Program Services$78,944ProgramServicesAmt
Management And General$331,119ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtManagement And GeneralManagementAndGeneralAmtProgram ServicesProgramServicesAmt
INCOME TAX EXPENSE$1,066,159$1,066,159
EMPLOYEE MORALE$406,365$355,873$50,492
SURVEY INCENTIVES$42,907$42,907
ALLOCATED EXPENSE$0-$93,502$93,502

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$198,044TotalAmt
Program Services$120,201ProgramServicesAmt
Management And General$76,423ManagementAndGeneralAmt
Fundraising$1,420FundraisingAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$107,342,211TotalAmt
Program Services$89,153,969ProgramServicesAmt
Management And General$18,125,682ManagementAndGeneralAmt
Fundraising$62,560FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$500BOYAmt
EOY$500EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$78,523,390BOYAmt
EOY$99,441,131EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$204,567BOYAmt
EOY$207,101EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$950,155BOYAmt
EOY$3,506,047EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$5,705BOYAmt
EOY$5,676EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$1,195,772BOYAmt
EOY$1,572,757EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$12,218,073LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$10,880,110LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$1,739,756BOYAmt
EOY$1,337,963EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$178,502,609BOYAmt
EOY$160,470,677EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$497,753,425BOYAmt
EOY$440,289,608EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$5,471,579BOYAmt
EOY$4,893,515EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$764,347,458BOYAmt
EOY$711,724,975EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$10,649,914BOYAmt
EOY$10,295,672EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$956,729BOYAmt
EOY$918,975EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$99,024,281BOYAmt
EOY$96,759,713EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$110,630,924BOYAmt
EOY$107,974,360EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$653,716,534BOYAmt
EOY$603,750,615EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$653,716,534BOYAmt
EOY$603,750,615EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$764,347,458BOYAmt
EOY$711,724,975EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$34,197,600ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst-$15,768,319NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$3,179,561CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$5,033,285CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$7,379,137CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$3,485,935CurrentTaxYearMinus1YearAmt
Current Tax Year$5,075,795CurrentTaxYearAmt
Total$24,153,713TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$3,179,561CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$5,033,285CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$7,379,137CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$3,485,935CurrentTaxYearMinus1YearAmt
Current Tax Year$5,075,795CurrentTaxYearAmt
Total$24,153,713TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$186,630SubstantialContributorsTotAmt
Public Support Total170$23,967,083PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$15,297,111CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$12,324,845CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$19,376,575CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$16,909,959CurrentTaxYearMinus1YearAmt
Current Tax Year$16,159,880CurrentTaxYearAmt
Total$80,068,370TotalAmt

Unrelated Business Net Incm170 UnrelatedBusinessNetIncm170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$3,260,956CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus2 Years$2,925,374CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$3,070,982CurrentTaxYearMinus1YearAmt
Total$9,257,312TotalAmt

Other Income170 OtherIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$1,430CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus1 Year$2,615,000CurrentTaxYearMinus1YearAmt
Total$2,616,430TotalAmt
FieldValueIRS element (for citing)
Total Support$116,095,825TotalSupportAmt
Gross Receipts Rltd Activities$4,273,763GrossReceiptsRltdActivitiesAmt
Public Support CY1700.20640PublicSupportCY170Pct
Public Support PY1700.19000PublicSupportPY170Pct
Ten Pct Facts Crcmstncs Test CYYes (X)TenPctFactsCrcmstncsTestCYInd
Facts And Circumstances TestSEE SCHEDULE OFactsAndCircumstancesTestTxt

Form990 Schedule A Part VI Form990ScheduleAPartVIGrp

FieldValueIRS element (for citing)
Form And Line ReferenceSCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME:FormAndLineReferenceDesc
ExplanationOTHER REVENUE - 2019 AMOUNT: $ 1,430. SETTLEMENT - 2022 AMOUNT: $ 2,615,000.ExplanationTxt

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$4,377,081OtherCostOrOtherBasisAmt
Depreciation$3,425,200DepreciationAmt
Book Value$951,881BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,543,727OtherCostOrOtherBasisAmt
Depreciation$1,158,562DepreciationAmt
Book Value$385,165BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$6,297,265OtherCostOrOtherBasisAmt
Depreciation$6,296,348DepreciationAmt
Book Value$917BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$1,337,963TotalBookValueLandBuildingsAmt

Other Securities OtherSecuritiesGrp (4 entries)

DescDescBook ValueBookValueAmtMethod ValuationMethodValuationCd
COMMINGLED/COMMON TRUST FUNDS$177,605,902F
HEDGE FUNDS$37,790,880F
PRIVATE EQUITY FUNDS$187,437,616F
1420372-ROYALTY PHARMA PLC SHS CL A (RPRX)$37,455,210F
FieldValueIRS element (for citing)
Total Book Value Securities$440,289,608TotalBookValueSecuritiesAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (4 entries)

DescDescAmtAmt
DEFERRED COMPENSATION$1,713,262
LINE OF CREDIT$89,846,814
REFUNDABLE ADVANCES$15,970
OPERATING LEASE LIABILITY$5,183,667
FieldValueIRS element (for citing)
Total Liability$96,759,713TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$54,134,619TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst-$15,768,319NetUnrealizedGainsInvstAmt
Revenue Not Reported-$15,768,319RevenueNotReportedAmt
Revenue Subtotal$69,902,938RevenueSubtotalAmt
Investment Expenses Not Incld$3,241,673InvestmentExpensesNotIncldAmt
Revenue Not Reported Fincl Stmt$3,241,673RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$73,144,611TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$104,100,538TotExpnsEtcAuditedFinclStmtAmt
Expenses Not Reported$0ExpensesNotReportedAmt
Expenses Subtotal$104,100,538ExpensesSubtotalAmt
Investment Expenses Not Incld2$3,241,673InvestmentExpensesNotIncld2Amt
Expenses Not Rpt Fincl Stmt$3,241,673ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$107,342,211TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART X, LINE 2:FormAndLineReferenceDesc
ExplanationTRUTH INITIATIVE IS GENERALLY EXEMPT FROM FEDERAL INCOME TAX UNDER INTERNAL REVENUE CODE (IRC) SECTION 501(C)(3). IN ADDITION, TRUTH INITIATIVE HAS BEEN CLASSIFIED AS AN ORGANIZATION THAT IS NOT A PRIVATE FOUNDATION. INCOME, WHICH IS NOT RELATED TO ITS EXEMPT PURPOSES, LESS APPLICABLE DEDUCTIONS, IS SUBJECT TO FEDERAL AND STATE CORPORATE INCOME TAXES. TRUTH INITIATIVE FOLLOWS THE ACCOUNTING STANDARD ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES, WHICH ADDRESSES THE DETERMINATION OF WHETHER TAX BENEFITS CLAIMED OR EXPECTED TO BE CLAIMED ON A TAX RETURN SHOULD BE RECORDED IN THE FINANCIAL STATEMENTS. UNDER THIS GUIDANCE, TRUTH INITIATIVE MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. THE TAX BENEFITS RECOGNIZED IN THE FINANCIAL STATEMENTS FROM SUCH A POSITION ARE MEASURED BASED ON THE LARGEST BENEFIT THAT HAS A GREATER THAN 50% LIKELIHOOD OF BEING REALIZED UPON ULTIMATE SETTLEMENT. THE GUIDANCE ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES ALSO ADDRESSES DE RECOGNITION, CLASSIFICATION, INTEREST, PENALTIES ON INCOME TAXES AND ACCOUNTING IN INTERIM PERIODS. MANAGEMENT EVALUATED TRUTH INITIATIVE'S TAX POSITIONS AND CONCLUDED THAT TRUTH INITIATIVE HAD TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS TO COMPLY WITH THE PROVISIONS OF THE GUIDANCE FOR ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES.ExplanationTxt

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp (3 entries)

RegionRegionTxtOfficesOfficesCntEmployeeEmployeeCntType Of Activities ConductedTypeOfActivitiesConductedTxtRegion Total ExpendituresRegionTotalExpendituresAmt
EAST ASIA AND THE PACIFIC00INVESTMENTS$4,465,039
EUROPE (INCLUDING ICELAND & GREENLAND)00INVESTMENTS$10,222,090
NORTH AMERICA00INVESTMENTS$1,147,280
FieldValueIRS element (for citing)
Subtotal Offices0SubtotalOfficesCnt
Subtotal Employees0SubtotalEmployeesCnt
Continuation Total Office0ContinuationTotalOfficeCnt
Continuation Total Employee0ContinuationTotalEmployeeCnt
Total Office0TotalOfficeCnt
Total Employee0TotalEmployeeCnt
Subtotal Spent$15,834,409SubtotalSpentAmt
Continuation Spent$0ContinuationSpentAmt
Total Spent$15,834,409TotalSpentAmt
Transfer To Foreign CorpYes (1)TransferToForeignCorpInd
Interest In Foreign Trust0InterestInForeignTrustInd
Foreign Corp Ownership0ForeignCorpOwnershipInd
Passive Foreign Investmest Co0PassiveForeignInvestmestCoInd
Foreign PartnershipYes (1)ForeignPartnershipInd
Boycott Countries0BoycottCountriesInd

Schedule G IRS990ScheduleG

FieldValueIRS element (for citing)
Mail SolicitationsYes (X)MailSolicitationsInd
Email SolicitationsYes (X)EmailSolicitationsInd
In Person SolicitationsYes (X)InPersonSolicitationsInd
Solicitation Of Non Govt GrantsYes (X)SolicitationOfNonGovtGrantsInd
Solicitation Of Govt GrantsYes (X)SolicitationOfGovtGrantsInd
Agrmt Prof Fundraising ActyYes (1)AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp (2 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdActivityActivityTxtFundraiser Control Of FundsFundraiserControlOfFundsIndGross ReceiptsGrossReceiptsAmtRetained By ContractorRetainedByContractorAmtNet To OrganizationNetToOrganizationAmt
CHRISTINE NEAL
907 LINSLADE STREETGAITHERSBURGMD20878CONSULTING FOR FUNDRAISING STRATEGY0$0$8,640-$8,640
SOCIAL CAPITAL
980 N MICHIGAN AVE STE1570CHICAGOIL60611CONSULTING FOR FUNDRAISING STRATEGY0$0$52,500-$52,500
FieldValueIRS element (for citing)
Total Retained By Contractors$61,140TotalRetainedByContractorsAmt
Total Net To Organization-$61,140TotalNetToOrganizationAmt
Licensed StatesALLicensedStatesCd
Licensed StatesAKLicensedStatesCd
Licensed StatesAZLicensedStatesCd
Licensed StatesARLicensedStatesCd
Licensed StatesCALicensedStatesCd
Licensed StatesCOLicensedStatesCd
Licensed StatesCTLicensedStatesCd
Licensed StatesDELicensedStatesCd
Licensed StatesFLLicensedStatesCd
Licensed StatesGALicensedStatesCd
Licensed StatesHILicensedStatesCd
Licensed StatesIDLicensedStatesCd
Licensed StatesILLicensedStatesCd
Licensed StatesINLicensedStatesCd
Licensed StatesIALicensedStatesCd
Licensed StatesKSLicensedStatesCd
Licensed StatesKYLicensedStatesCd
Licensed StatesLALicensedStatesCd
Licensed StatesMELicensedStatesCd
Licensed StatesMDLicensedStatesCd
Licensed StatesMALicensedStatesCd
Licensed StatesMILicensedStatesCd
Licensed StatesMNLicensedStatesCd
Licensed StatesMSLicensedStatesCd
Licensed StatesMOLicensedStatesCd
Licensed StatesMTLicensedStatesCd
Licensed StatesNELicensedStatesCd
Licensed StatesNVLicensedStatesCd
Licensed StatesNHLicensedStatesCd
Licensed StatesNJLicensedStatesCd
Licensed StatesNMLicensedStatesCd
Licensed StatesNYLicensedStatesCd
Licensed StatesNCLicensedStatesCd
Licensed StatesNDLicensedStatesCd
Licensed StatesOHLicensedStatesCd
Licensed StatesOKLicensedStatesCd
Licensed StatesORLicensedStatesCd
Licensed StatesPALicensedStatesCd
Licensed StatesRILicensedStatesCd
Licensed StatesSCLicensedStatesCd
Licensed StatesSDLicensedStatesCd
Licensed StatesTNLicensedStatesCd
Licensed StatesTXLicensedStatesCd
Licensed StatesUTLicensedStatesCd
Licensed StatesVTLicensedStatesCd
Licensed StatesVALicensedStatesCd
Licensed StatesWALicensedStatesCd
Licensed StatesWVLicensedStatesCd
Licensed StatesWILicensedStatesCd
Licensed StatesWYLicensedStatesCd
Licensed StatesDCLicensedStatesCd

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (1)GrantRecordsMaintainedInd

Recipient Table RecipientTable (27 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdRecipient EINRecipientEINIRC SectionIRCSectionDescCash GrantCashGrantAmtNon Cash AssistanceNonCashAssistanceAmtPurpose Of GrantPurposeOfGrantTxtAddress Line2USAddress/AddressLine2Txt
CAMPAIGN FOR TOBACCO FREE KIDS
1400 I STREET NW SUITE 1200WASHINGTONDC20005521969967501(C)(3)$764,854$0STRATEGIC ALLIANCE GRANTS
TOBACCO FREE PORTFOLIOS FOUNDATION
155 EAST 44TH ST 6TH FLOOR STE34NEW YORKNY10017843103450501(C)(3)$200,000$0STRATEGIC ALLIANCE GRANTS
UNIVERSITY OF CALIFORNIA SAN FRANCISCO
1855 FOLSOM STREET SUITE 425SAN FRANCISCOCA94143946036493501(C)(3)$38,624$0STRATEGIC ALLIANCE GRANTS
BLACKFEET COMMUNITY COLLEGE
504 SE BOUNDARY STREETBROWNINGMT59417810378943501(C)(3)$13,960$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
LEMOYNE - OWEN COLLEGE
807 WALKER AVENUEMEMPHISTN38126620475690501(C)(3)$6,903$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
PARENTS AGAINST VAPING E-CIGARETTES (PAVE)
105 WEST 86TH STREET 360NEW YORKNY10024850494480501(C)(3)$110,000$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
TRINITY WASHINGTON UNIVERSITY
125 MICHIGAN AVE NEWASHINGTON DCDC20017530196640501(C)(3)$6,037$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
AUSTIN PEAY STATE UNIVERSITY
601 COLLEGE STREET PO BOX 4444CLARKSVILLETN37044620646576501(C)(3)$8,233$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
BELLEVUE COLLEGE
3000 LANDERHOLM CIRCLE SEBELLEVUEWA98007911051671501(C)(3)$10,397$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
HOLY FAMILY UNIVERSITY
9801 FRANKFORD AVENUEPHILADELPHIAPA19114231501197501(C)(3)$7,496$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
LOUISIANA COLLEGE
1140 COLLEGE DRIVEPINEVILLELA71359720467515501(C)(3)$6,505$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
NOTRE DAME COLLEGE
4545 COLLEGE RDSOUTH EUCLIDOH44121340714689501(C)(3)$11,534$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
SIMMONS COLLEGE OF KENTUCKY
1018 SOUTH 7TH STREETLOUISVILLEKY40203205289168501(C)(3)$14,985$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
THE RESEARCH FOUNDATION FOR THE STATE UNIVERSITY OF NEW YORK
PO BOX 9ALBANYNY12201141368361501(C)(3)$13,844$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
TEXAS LUTHERAN UNIVERSITY
1000 WEST COURT STSEQUINTX78155741109748501(C)(3)$8,913$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
WESTERN CONNECTICUT STATE UNIVERSITY
181 WHITE STREETDANBURYCT06810060775515501(C)(3)$10,809$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
KNOX COLLEGE
2 EAST SOUTH STREET K-BOX 147GALESBURGIL61401370673513501(C)(3)$7,842$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
GRAND VALLEY STATE UNIVERSITY
2015 JAMES H ZUMBERGE HALL 1 CAMPUSALLENDALEMI49401381684280501(C)(3)$10,618$0COMMUNITY AND YOUTH ENGAGEMENT GRANTSDR
KEWEENAW BAY OJIBWA COMMUNITY COLLEGE
770 N MAIN STREETLANSEMI49946010678043501(C)(3)$6,669$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
STOCKTON UNIVERSITY
101 VERA KING FERRIS DRIVEGALLOWAYNJ08205222832788501(C)(3)$5,642$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
UNIVERSITY OF ROCHESTER
BOX 278832ROCHESTERNY14627160743209501(C)(3)$5,723$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
RHODE ISLAND COLLEGE
600 MT PLEASANT AVENUEPROVIDENCERI02908056016315501(C)(3)$5,794$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
WESTERN WASHINGTON UNIVERSITY
516 HIGH STREET MS 1440BELLINGHAMWA98225916000562501(C)(3)$7,663$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
THE HOWARD UNIVERSITY
2244 TENTH STREET NW SUITE 402WASHINGTONDC20059530204707501(C)(3)$15,000$0NON-FEDERAL SUBAWARDS
THE VOICES PROJECT
2211 E WASHINGTON BLVD STE 23PASADENACA91104830895051501(C)(3)$50,000$0MOBILIZE RECOVERY 2023 & 2024 CHARITABLE PARTNERSHIP/SPONSORSHIP
ACTION ON SMOKING AND HEALTH
1250 CONNECTICUT AVE NWWASHINGTONDC20036132603590501(C)(3)$20,000$0SPONSORSHIP OF 2024 NATIONAL TOBACCO ENDGAME SUMMIT APRIL 2024
CHAMPLAIN VALLEY FAMILY CENTER
20 AMPERSAND DRPLATTSBURGHNY12901141638308501(C)(3)$10,000$0SPONSORSHIP SUPPORT FOR MOBILIZE AGAINST TOBACCO LIES YOUTH CONFERENCE MAY 15-16
FieldValueIRS element (for citing)
Total501c3 Org27Total501c3OrgCnt
Total Other Org0TotalOtherOrgCnt

Grants Other Asst To Indiv In US GrantsOtherAsstToIndivInUSGrp

FieldValueIRS element (for citing)
Grant TypeFELLOWSHIP/SCHOLARSHIPGrantTypeTxt
Recipient7RecipientCnt
Cash Grant$15,000CashGrantAmt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 2:FormAndLineReferenceDesc
ExplanationEACH GRANT CONTRACT IS EXECUTED BY THE GRANTS DEPARTMENT AND MONITORED BY A TRUTH INITIATIVE ASSIGNED PROGRAM OFFICER (PO) UNTIL CLOSED. MONITORING CONSISTS OF PERIODIC COMMUNICATION BETWEEN THE PO AND THE GRANTEE, AS WELL AS TECHNICAL ASSISTANCE AND SITE VISITS AS NEEDED. PO'S ARE ALSO RESPONSIBLE FOR ENSURING THAT THE REPORTING OF GRANT EXPENDITURES AND DELIVERABLES MEET COMPLIANCE STANDARDS SET BY TRUTH INITIATIVE. EACH GRANT CONTRACT HAS A SCHEDULE OF REPORTING REQUIREMENTS. GRANTEES ARE REQUIRED TO SUBMIT EXPENSE REPORTS WHICH ARE REVIEWED BY THE PO FOR CONSISTENCY WITH THE APPROVED BUDGET AND/OR CERTIFY GRANT EXPENDITURES IN ACCORDANCE WITH THE APPROVED BUDGET. THE NARRATIVE REPORTING REQUIREMENTS ON THE DELIVERABLE ACTIVITIES VARIES ACCORDING TO THE GRANTEE AND FUNDING INITIATIVE. MINIMALLY, ALL GRANTEES ARE REQUIRED TO SUBMIT A FINAL REPORT ON PROGRAM ACTIVITIES. FEDERAL SUBAWARD GRANTS ARE EXECUTED AND MONITORED BY TRUTH INITIATIVE'S SPONSORED GRANTS DEPARTMENT IN ACCORDANCE WITH THE REQUIREMENTS CONTAINED WITHIN THE UNIFORM GUIDANCE TITLE 2 PART 200 OF THE CODE OF FEDERAL REGULATIONS (2 CFR 200). TRUTH INITIATIVE STAFF PERFORM A RISK ASSESSMENT OF EACH SUBRECIPIENT EVALUATING INTERNAL CONTROLS, ORGANIZATION HISTORY AND STRUCTURE, LATEST FINANCIAL STATEMENTS AND GOVERNMENT AUDITS PRIOR TO ANY GRANT AWARD. INVOICES SUBMITTED FOR PAYMENT ARE EVALUATED FOR COST ALLOWABILITY AND PROGRAMMATIC PROGRESS BY BOTH SPONSORED GRANTS STAFF AND THE PRINCIPAL INVESTIGATOR. SUBRECIPIENTS ALSO SUBMIT PROGRAM PROGRESS REPORTS, THE DETAILS OF WHICH ARE INCLUDED IN TRUTH INITIATIVE'S REPORTING TO PRIME NIH SPONSORS.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Idemnification Gross Up PmtsYes (X)IdemnificationGrossUpPmtsInd
Housing Allowance Or ResidenceYes (X)HousingAllowanceOrResidenceInd
Club Dues Or FeesYes (X)ClubDuesOrFeesInd
Written Policy Ref T And E ExpnssYes (1)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentYes (1)SeverancePaymentInd
Supplemental Nonqual Rtr PlanYes (1)SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org0CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs0CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org0CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs0CompBsdNetEarnsRltdOrgsInd
Any Non Fixed PaymentsYes (1)AnyNonFixedPaymentsInd
Initial Contract Exception0InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (11 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
ROBIN KOVAL
PRESIDENT & CEO THRU 10/2023$607,896$0$167,210$0$154,041$0$33,000$0$25,557$0$987,704$0$0$0
ANTHONY T O'TOOLE
EVP/CFIO$470,954$0$68,729$0$41,386$0$113,000$0$61,702$0$755,771$0$0$0
ELIZABETH KENNY
CHIEF MKTG & STRAT OFF.$327,306$0$27,000$0$88,368$0$57,924$0$24,490$0$525,088$0$0$0
ROBERT FALK
GEN. COUNSEL/CORP. SECRETARY$318,614$0$47,025$0$4,887$0$68,000$0$15,873$0$454,399$0$0$0
PATRICIA KENNEY
CHIEF COMMUNICATIONS OFFICER$298,638$0$37,700$0$6,615$0$58,000$0$41,765$0$442,718$0$0$0
RALPH LOGAN
SENIOR VICE PRESIDENT, MARKETING$291,206$0$35,750$0$9,319$0$45,254$0$13,949$0$395,478$0$0$0
BARBARA SCHILLO
CHIEF RESEARCH OFFICER$267,973$0$35,000$0$4,599$0$55,893$0$30,749$0$394,214$0$0$0
AMANDA GRAHAM
CHIEF OF INNOVATIONS & RESEARCH$285,732$0$13,400$0$24,525$0$44,860$0$17,941$0$386,458$0$0$0
ANNA SPRIGGS
CHIEF OF HUMAN RESOURCES & ADMIN.$268,391$0$33,363$0$2,574$0$43,316$0$35,147$0$382,791$0$0$0
M DAVID DOBBINS
FORMER COO$0$0$0$0$177,014$0$28,067$0$24,050$0$229,131$0$0$0
DONNA VALLONE
FORMER CHIEF RESEARCH OFFICER$158,277$0$0$0$7,331$0$16,009$0$9,996$0$191,613$0$0$0

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART I, LINE 1ATHE ORGANIZATION PAID EXECUTIVE DISABILITY INSURANCE, INCLUDING GROSS UP, TO ROBIN KOVAL IN THE AMOUNT OF $11,378 AND THIS WAS TREATED AS TAXABLE INCOME. THE ORGANIZATION PAID A HOUSING STIPEND, INCLUDING GROSS UP, TO ROBIN KOVAL IN THE AMOUNT OF $76,962 AND THIS WAS TREATED AS TAXABLE INCOME. THE ORGANIZATION HAS A HEALTH CLUB/CLASS BENEFIT WHICH IS OFFERED TO ALL EMPLOYEES. THIS BENEFIT IS TREATED AS TAXABLE INCOME TO THE RECIPIENT. SIX OF THE EMPLOYEES LISTED IN SCHEDULE J RECEIVED THIS BENEFIT.
PART I, LINES 4A-BM. DAVID DOBBINS RECEIVED A SEVERANCE PAYMENT IN THE AMOUNT OF $177,014 WHICH IS INCLUDED IN PART II, COLUMN B(III). EMPLOYEES LISTED BELOW PARTICIPATE IN A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN. EMPLOYER CONTRIBUTION DURING THE CALENDAR YEAR 2023 ARE AS FOLLOWS: ROBIN KOVAL - $0 KATHY CROSBY - $0 ANTHONY T. O'TOOLE - $80,000 ROBERT FALK - $35,000 ELIZABETH KENNY - $25,000 PATRICIA KENNEY - $25,000 BARBARA SCHILLO - $25,000 RALPH LOGAN - $12,500 AMANDA GRAHAM - $12,500 ANNA SPRIGGS - $12,500
PART I, LINE 7ALL BONUS AMOUNTS REPORTED ON SCHEDULE J, PAGE 2, PART II, ARE PERFORMANCE BASED.

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp

Name Of Interested NameOfInterested

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1DAVID SCHWEGMANBusinessNameLine1Txt
FieldValueIRS element (for citing)
Relationship DescriptionSPOUSE OF ROBERT FALK, GENERAL COUNSELRelationshipDescriptionTxt
Transaction$24,540TransactionAmt
TransactionCONSULTANT FOR OUR EVALUATION, SCIENCE AND RESEARCH DEPARTMENT.TransactionDesc
Sharing Of Revenues0SharingOfRevenuesInd

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (9 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART V, LINE 3BTRUTH INITIATIVE FOUNDATION IS AWAITING ADDITIONAL INFORMATION IN ORDER TO TIMELY FILE A COMPLETE AND ACCURATE FORM 990-T BY THE EXTENDED DEADLINE OF MAY 15, 2025. THE AMOUNT SHOWN AS NET UNRELATED BUSINESS TAXABLE INCOME ON LINE 7B OF PAGE 1 OF THE FORM 990 IS AN ESTIMATE BASED ON AVAILABLE INFORMATION.
FORM 990, PART VI, SECTION A, LINE 7ATHE NATIONAL GOVERNORS ASSOCIATION, NATIONAL ASSOCIATION OF ATTORNEYS GENERAL, AND NATIONAL COUNCIL OF STATE LEGISLATURES EACH HAVE THE AUTHORITY TO APPOINT TWO CLASS A DIRECTORS.
FORM 990, PART VI, SECTION B, LINE 11BPURSUANT TO BOARD RESOLUTION, THE BOARD OBSERVES THE FOLLOWING PROCEDURES IN THE FOLLOWING ORDER: FIRST, THE AUDIT COMMITTEE REVIEWS AND APPROVES THE DRAFT FORM 990; SECOND, THE APPROVED FORM 990 IS ELECTRONICALLY ROUTED TO ALL BOARD MEMBERS; THIRD, THE FORM IS FILED WITH THE IRS AND POSTED TO THE FOUNDATION'S WEB SITE.
FORM 990, PART VI, SECTION B, LINE 12CTRUTH INITIATIVE REGULARLY AND CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH ITS CONFLICT OF INTEREST POLICY BY: REQUIRING ANNUAL REVIEW OF POLICY AND WRITTEN DISCLOSURES BY ALL DIRECTORS, SENIOR STAFF AND RESEARCH INVESTIGATORS WHICH ARE COLLECTED AND REVIEWED BY THE GENERAL COUNSEL; REQUIRING UPDATED FILINGS AS NECESSARY BY DIRECTORS AND COVERED STAFF; REQUIRING CONTEMPORANEOUS DISCLOSURES OF ALL CONFLICTS AND POTENTIAL CONFLICTS NOT DISCLOSED IN THE ANNUAL FILINGS, BY ALL DIRECTORS AND STAFF; REQUIRING ALL RESEARCH INVESTIGATORS WHO PARTICIPATE IN NIH-FUNDED RESEARCH TO COMPLY WITH NIH'S FINANCIAL CONFLICT OF INTEREST (FCOI) REGULATION AND TO ANNUALLY COMPLETE THE NIH TUTORIAL ON CONFLICTS OF INTEREST; AND PLACING ADMINISTRATIVE RESPONSIBILITY FOR TRAINING AND COMPLIANCE WITH THE GENERAL COUNSEL.
FORM 990, PART VI, SECTION B, LINE 15THE PROCESS FOR DETERMINING THE COMPENSATION OF THE CEO AND TOP MANAGEMENT INCLUDES REVIEW AND APPROVAL BY INDEPENDENT PERSONS, COMPARATIVE DATA AND CONTEMPORANEOUS SUBSTANTIATION. THE BOARD REGULARLY RETAINS AN INDEPENDENT CONSULTING FIRM TO EVALUATE THE COMPENSATION OF THE CEO AND TOP MANAGEMENT AGAINST THE COMPETITIVE MARKET, INCLUDING COMPARABLE POSITIONS AMONG SIMILARLY SITUATED ORGANIZATIONS AS WELL AS BROADER, RELEVANT MARKET SURVEYS. BASED ON THAT ANALYSIS AND PERFORMANCE ASSESSMENTS AND THE REVIEW AND RECOMMENDATION OF THE BOARD'S EXECUTIVE COMMITTEE, THE FULL BOARD SETS THE CEO'S COMPENSATION, APPROVES OR AMENDS THE CEO'S RECOMMENDATION FOR THE COMPENSATION OF THE CFIO, AND REVIEWS OR AMENDS THE CEO'S RECOMMENDATION FOR THE COMPENSATION OF THE COO, CHIEF LEGAL AND REGULATORY AFFAIRS OFFICER, CHIEF MARKETING OFFICER, CHIEF RESEARCH OFFICER, CHIEF COMMUNICATIONS OFFICER, CHIEF DEVELOPMENT AND PARTNERSHIPS OFFICER, CHIEF HEALTH OFFICER AND CHIEF TECHNOLOGY OFFICER. THE CEO MAKES COMPENSATION DECISIONS FOR OTHER SENIOR LEVEL EMPLOYEES IN ACCORDANCE WITH AN OUTSIDE BI-ANNUAL BENCHMARK REVIEW.
FORM 990, PART VI, SECTION C, LINE 19TRUTH INITIATIVE'S FINANCIAL STATEMENTS ARE AVAILABLE ON ITS CORPORATE WEBSITE, WWW.TRUTHINITIATIVE.ORG. ITS GOVERNING DOCUMENTS AND CONFLICT OF INTEREST POLICY ARE AVAILABLE TO THE PUBLIC UPON REQUEST FOR THE SAME PERIOD OF DISCLOSURE AS SET FORTH IN SECTION 6104(D).
FORM 990, PART IX, LINE 11GCONSULTING: PROGRAM SERVICE EXPENSES 213,217. MANAGEMENT AND GENERAL EXPENSES 851. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 214,068. CONTRACT SERVICES: PROGRAM SERVICE EXPENSES 64,354,872. MANAGEMENT AND GENERAL EXPENSES 409,529. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 64,764,401. FULFILLMENT SERVICES: PROGRAM SERVICE EXPENSES 6,157. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 6,157. REFERRAL FEES: PROGRAM SERVICE EXPENSES 22,543. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 22,543. TELEPHONE & WIRELESS SERVICES: PROGRAM SERVICE EXPENSES 225,616. MANAGEMENT AND GENERAL EXPENSES 242,924. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 468,540. TEMPORARY SERVICES: PROGRAM SERVICE EXPENSES 225,487. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 225,487. HONORARIUM: PROGRAM SERVICE EXPENSES 1,050. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,050.
2023 FORM 990, SCHEDULE A - PART VI FACTS AND CIRCUMSTANCES ANALYSIS:TRUTH INITIATIVE FOUNDATION D/B/A TRUTH INITIATIVE (TRUTH INITIATIVE) QUALIFIES AS A PUBLICLY SUPPORTED ORGANIZATION UNDER ALL OF THE FACTS AND CIRCUMSTANCES BECAUSE (A) IT NORMALLY RECEIVES A SUBSTANTIAL PART OF ITS SUPPORT FROM GOVERNMENT UNITS, FROM DIRECT OR INDIRECT CONTRIBUTIONS FROM THE GENERAL PUBLIC, OR FROM A COMBINATION OF THESE SOURCES, UNDER THE STANDARDS SET FORTH IN REG. 1.170A-9(F)(3)(I) AND (II); AND (B) IT IS IN THE NATURE OF A PUBLICLY SUPPORTED ORGANIZATION TAKING INTO ACCOUNT THE FACTORS SET FORTH IN REG. 1.170-A-9(F)(3)(III) THROUGH (VII). A. TEN PERCENT SUPPORT LIMITATION. TRUTH INITIATIVE NORMALLY RECEIVES AT LEAST 10 PERCENT OF ITS TOTAL SUPPORT FROM PUBLIC SOURCES. AS SET FORTH IN SCHEDULE A, PART II, THE ORGANIZATION'S PUBLIC SUPPORT FOR TAXABLE YEARS 2019-2023 WAS 20.64%. ATTRACTION OF PUBLIC SUPPORT. TRUTH INITIATIVE MAINTAINS A CONTINUOUS AND BONA FIDE PROGRAM DESIGNED TO ATTRACT PUBLIC SUPPORT. THE TOTAL AMOUNT OF PUBLIC SUPPORT RAISED BY THE ORGANIZATION IN TAXABLE YEARS 2019-2023 AS A RESULT OF THESE EFFORTS WAS $23.9 MILLION. EXAMPLES OF EFFORTS TO ATTRACT PUBLIC SUPPORT DURING THE FIVE-YEAR TESTING PERIOD INCLUDE THE FOLLOWING: FEDERAL GOVERNMENT GRANTS AND CONTRACTS. TRUTH INITIATIVE MAINTAINS A BONA FIDE, CONTINUOUS AND SUCCESSFUL PROGRAM TO ATTRACT NEW AND ADDITIONAL FEDERAL GOVERNMENTAL SUPPORT. AS PART OF THIS PROGRAM, THE ORGANIZATION HAS DEDICATED STAFF IN BOTH ITS SCHROEDER RESEARCH INSTITUTE, INNOVATIONS, AND FINANCE DEPARTMENT TO ASSIST WITH APPLICATIONS FOR FEDERAL SUPPORT AND TO MANAGE GRANTS AND CONTRACTS THAT ARE AWARDED. FROM TAX YEAR 2019 THROUGH 2023, TRUTH INITIATIVE SUBMITTED 40 APPLICATIONS FOR FEDERAL GRANTS AND CONTRACTS. IN 2023 ALONE, WE SUBMITTED 4 APPLICATIONS FOR NATIONAL INSTITUTES OF HEALTH FUNDED GRANTS AND CONTRACTS TO SUPPORT OUR RESEARCH AND RELATED ACTIVITIES. ALL OF THESE APPLICATIONS WERE CONSISTENT WITH TRUTH INITIATIVE'S CHARITABLE PURPOSE OF MITIGATING THE TOLL OF DEATH AND DISEASE CAUSED BY THE TOBACCO EPIDEMIC. OVER THE FIVE-YEAR PERIOD, TRUTH INITIATIVE WAS AWARDED 14 FEDERAL GRANTS AND CONTRACTS FOR A TOTAL AMOUNT AWARDED OF $2,256,539. OTHER GRANTS. DURING THE FIVE-YEAR TESTING PERIOD, TRUTH INITIATIVE ALSO SUBMITTED FUNDING PROPOSALS TO A NUMBER OF OTHER ENTITIES. THE ORGANIZATION RECEIVED 16 AWARDS FOR A TOTAL AMOUNT AWARDED OF $16,617,179. IN THE CURRENT TAXABLE YEAR THIS INCLUDED SUPPORT FROM NORTH CAROLINA DEPARTMENT OF HEALTH, PENNSYLVANIA OFFICE OF ATTORNEY GENERAL, AND EAST BAY COMMUNITY FOUNDATION. B. PERCENTAGE OF FINANCIAL SUPPORT. TRUTH INITIATIVE WAS ESTABLISHED IN 1999 PURSUANT TO THE TERMS OF THE MASTER SETTLEMENT AGREEMENT NEGOTIATED BY THE ATTORNEYS GENERAL OF 46 STATES, THE DISTRICT OF COLUMBIA AND FIVE U.S. TERRITORIES IN SETTLEMENT OF CIVIL ACTIONS FILED AGAINST THE MAJOR U.S. TOBACCO COMPANIES FOR DAMAGES DUE TO THE HARMFUL EFFECTS OF TOBACCO. THE STATES REQUESTED THAT A PORTION OF THE FUNDS THEY RECEIVED FROM THE TOBACCO INDUSTRY BE USED TO ESTABLISH AND FUND AN ORGANIZATION PRIMARILY DEDICATED TO STUDYING AND PROVIDING PUBLIC EDUCATION ABOUT THE IMPACT OF TOBACCO IN ORDER TO REDUCE ITS USE AND ASSOCIATED DEATH AND DISEASE. THE ORGANIZATION ALSO RECEIVED FUNDING FROM A SIMILAR SETTLEMENT AGREEMENT ENTERED INTO BETWEEN THE STATES AND THE SMOKELESS TOBACCO COMPANIES. EARLY ON TRUTH INITIATIVE'S BOARD OF DIRECTORS VOTED TO ALLOCATE A SIGNIFICANT PORTION OF THE SETTLEMENT FUNDS RECEIVED FROM 1999-2003 FOR LONG-TERM INVESTMENTS (RESERVE FUND), WHICH OPERATES LIKE A QUASI-ENDOWMENT TO SUPPORT FUTURE CHARITABLE AND EDUCATIONAL ACTIVITIES IN THE YEARS AFTER THE SETTLEMENT PAYMENTS WOULD CEASE. THE ORGANIZATION'S LONG-TERM INVESTMENTS (RESERVE FUND) AT JUNE 30, 2024 WAS $575 MILLION. UNDER THE TERMS OF THE SETTLEMENT AGREEMENTS, THE LAST OF THE NORMALLY SCHEDULED PAYMENTS WERE RECEIVED DURING ITS 2007 TAXABLE YEAR (ENDING JUNE 30, 2008). SINCE THAT TIME, BECAUSE OF THE CESSATION OF THE SETTLEMENT PAYMENTS, TRUTH INITIATIVE HAS RECEIVED AN INCREASINGLY HIGH PERCENTAGE OF ITS TOTAL SUPPORT FROM INVESTMENT INCOME ON ITS LONG-TERM INVESTMENTS (RESERVE FUND) AND ITS PUBLIC SUPPORT PERCENTAGE HAS DECLINED SUBSTANTIALLY SO THAT BEGINNING WITH THE 2012 TAXABLE YEAR THE ORGANIZATION FOR THE FIRST TIME NO LONGER QUALIFIED UNDER THE 33 1/3 PERCENT OF SUPPORT TEST DURING THE FIVE-YEAR TESTING PERIOD. HOWEVER, WERE IT NOT FOR THE LARGE AMOUNT OF GROSS INVESTMENT INCOME GENERATED BY THE RESERVE FUND, THE ORGANIZATION'S PUBLIC SUPPORT OF $23.9 MILLION WOULD EASILY ALLOW IT TO QUALIFY AS A PUBLICLY SUPPORTED ORGANIZATION. AS SET FORTH IN REG. 1.170A-9(F)(3)(III), THE FACT THAT TRUTH INITIATIVE'S PUBLIC SUPPORT PERCENTAGE IS LOW BECAUSE A HIGH PERCENTAGE OF ITS TOTAL SUPPORT COMES FROM INVESTMENT INCOME ON ITS LONG-TERM INVESTMENTS (RESERVE FUND) IS EVIDENCE OF ORGANIZATIONAL COMPLIANCE WITH THE FACTS AND CIRCUMSTANCES TEST. REPRESENTATIVE GOVERNING BODY. TRUTH INITIATIVE HAS A GOVERNING BODY WHICH REPRESENTS THE BROAD INTERESTS OF THE PUBLIC, OTHER THAN THE PERSONAL OR PRIVATE INTERESTS OF A LIMITED NUMBER OF DONORS. UNDER THE ORGANIZATION'S BYLAWS, THE ELEVEN-PERSON BOARD OF DIRECTORS CONSISTS OF TWO DIRECTORS APPOINTED BY EACH OF THE NATIONAL ASSOCIATION OF ATTORNEYS GENERAL, THE NATIONAL GOVERNORS ASSOCIATION, AND THE NATIONAL CONFERENCE OF STATE LEGISLATURES FROM AMONG THEIR MEMBERS. AS OF THE END OF THE REPORTING YEAR, THESE DIRECTORS (CLASS A DIRECTORS) INCLUDED THE GOVERNORS OF UTAH AND MAINE, THE ATTORNEYS GENERAL OF NORTH CAROLINA AND SOUTH DAKOTA, A STATE REPRESENTATIVE FROM UTAH AND A STATE ASSEMBLYMAN FROM NEW JERSEY. THE CLASS A DIRECTORS ELECT BY MAJORITY VOTE THE REMAINING FIVE DIRECTORS, THE CLASS B DIRECTORS. THE BYLAWS PROVIDE THAT ONE OF THE CLASS B DIRECTORS SHALL HAVE EXPERTISE IN PUBLIC HEALTH ISSUES AND FOUR DIRECTORS SHALL HAVE EXPERTISE IN MEDICAL, CHILD PSYCHOLOGY, OR PUBLIC HEALTH DISCIPLINES. AS OF THE END OF THE REPORTING YEAR, CLASS B DIRECTORS INCLUDED THE EXECUTIVE DIRECTOR OF THE AMERICAN PUBLIC HEALTH ASSOCIATION AND THE CHIEF EXECUTIVE OFFICER OF THE AMERICAN HEART ASSOCIATION. RECENT FORMER CLASS B DIRECTORS INCLUDE THE PRESIDENT OF THE SOUTHERN CALIFORNIA REGION, KAISER FOUNDATION HEALTH PLAN AND HOSPITALS, THE THEN-ASSOCIATE DEAN FOR PUBLIC HEALTH PRACTICE AT THE HARVARD SCHOOL OF PUBLIC HEALTH, A FORMER PRESIDENT OF THE AMERICAN MEDICAL ASSOCIATION, AN IMMEDIATE PAST PRESIDENT OF THE AMERICAN CANCER SOCIETY, AND A DISTINGUISHED PROFESSOR OF HEALTH AND HEALTH CARE AT THE DEPARTMENT OF MEDICINE OF THE UNIVERSITY OF CALIFORNIA, SAN FRANCISCO. THERE ARE ALSO TWO YOUTH LIAISONS TO THE BOARD OF DIRECTORS WHO MAY CAST NON-BINDING ADVISORY VOTES.
2023 FORM 990, SCHEDULE A - PART IV FACTS AND CIRCUMSTANCES ANALYSIS (CONT)AVAILABILITY OF PUBLIC FACILITIES AND SERVICES; PUBLIC PARTICIPATION IN PROGRAMS. TRUTH INITIATIVE PROVIDES FACILITIES AND SERVICES DIRECTLY FOR THE BENEFIT OF THE GENERAL PUBLIC ON A CONTINUING BASIS. THE ORGANIZATION'S TRUTH CAMPAIGN BEGAN IN 2000 AS THE LARGEST NATIONAL YOUTH NICOTINE PREVENTION CAMPAIGN EVER UNDERTAKEN IN THIS COUNTRY. ITS AWARD-WINNING ADVERTISEMENTS, GRASS ROOTS TOURS AND APPEARANCES, SOCIAL MEDIA AND OTHER ON-LINE MEDIA COMMUNICATIONS HAVE PROVIDED THE FACTS TO MILLIONS OF TEENS AND YOUNG ADULTS ABOUT TOBACCO USE AND INDUSTRY MARKETING TACTICS AND HAS BEEN CREDITED WITH A SIGNIFICANT DECLINE IN YOUTH SMOKING RATES. AFTER JUUL LAUNCHED E-CIGARETTES IN 2018, THE TRUTH CAMPAIGN HAS FOCUSED ON REDUCING THE ALARMING RISE IN YOUTH AND YOUNG ADULT VAPING. BY COMMUNICATING THE LINK BETWEEN NICOTINE AND ADVERSE MENTAL HEALTH EFFECTS, THE TRUTH CAMPAIGN WAS ABLE TO INCREASE YOUNG PEOPLE'S AWARENESS OF VAPING'S CONNECTION TO DEPRESSION AND ANXIETY. A STUDY PUBLISHED IN 2023 IN TOBACCO CONTROL FOUND THAT HIGHER AWARENESS OF THE TRUTH CAMPAIGN LED TO SIGNIFICANTLY LOWER E-CIGARETTE USE AMONG YOUTH AND YOUNG ADULTS. THIS IS THE FIRST TIME A STUDY HAS SHOWN A RELATIONSHIP BETWEEN E-CIGARETTE PREVENTION MESSAGING EXPOSURE AND LOWERED E-CIGARETTE USE AMONG YOUTH AND YOUNG ADULTS. THE CAMPAIGN CONTINUES TO REACH MILLIONS OF YOUNG PEOPLE AND AFFECT THEIR ATTITUDES ABOUT SMOKING AND VAPING AND THEIR INTENTIONS TO USE NICOTINE. IN 2008, TRUTH INITIATIVE IN COLLABORATION WITH MAYO CLINIC AND A COALITION OF PUBLIC HEALTH GROUPS AND STATE HEALTH DEPARTMENTS LAUNCHED BECOMEANEX, A FREE, INNOVATIVE SMOKING CESSATION CAMPAIGN AND WEBSITE TO SUPPORT ADULT SMOKERS IN THEIR EFFORTS TO QUIT. THE WEBSITE INCLUDED A SUPPORT COMMUNITY WHERE CURRENT AND FORMER SMOKERS COULD SUPPORT EACH OTHER THROUGH THEIR QUITTING JOURNEY, FOR AS LONG AS IT TOOK. IN 2010, TRUTH INITIATIVE EXPANDED BECOMEANEX TO INCLUDE AN INTERACTIVE TEXT MESSAGE PROGRAM THAT OFFERED INDIVIDUALLY TAILORED CESSATION SUPPORT. SINCE THAT TIME, BECOMEANEX HAS CONTINUED TO EVOLVE, WITH RICHER CONTENT AND FEATURES, AND AN EXPANSION TO SERVE INDIVIDUALS QUITTING THE BROAD ARRAY OF NICOTINE AND TOBACCO PRODUCTS THAT HAVE ENTERED THE MARKET. THESE INCLUDE E-CIGARETTES AND ORAL NICOTINE POUCHES. BECOMEANEX IS PROMOTED THROUGH EARNED MEDIA AND PAID ONLINE ADVERTISING AND SERVES ROUGHLY 30,000 REGISTERED USERS EACH YEAR. IN 2016, WE LAUNCHED AN ENTERPRISE VERSION OF BECOMEANEX CALLED EX PROGRAM IN PARTNERSHIP WITH MAYO CLINIC. EX PROGRAM IS SPECIFICALLY DESIGNED TO SERVE THE NEEDS OF EMPLOYERS, HEALTH PLANS AND OTHER PAYORS LOOKING TO REDUCE TOBACCO PREVALENCE AND IMPROVE THE HEALTH OF THEIR MEMBERS. WE SELL EX PROGRAM IN A B2B MODEL THAT GENERATES REVENUE TO SUPPORT TRUTH INITIATIVE'S MISSION DRIVEN WORK. THE DEVELOPMENT AND OPERATION OF EX PROGRAM HAS INCLUDED A SUBSTANTIAL OVERHAUL OF THE TECHNICAL CAPABILITIES OF THE PLATFORM, A CONTINUALLY MODERNIZED DESIGN AND VISUAL APPEAL, NEW FEATURES AND FUNCTIONALITY, AND ENHANCED COMPLIANCE AND SECURITY (I.E., WCAG, HIPAA, ISO 27001), ALL OF WHICH REMAINS FREE TO THE GENERAL PUBLIC. OUR REVENUE FROM EX PROGRAM ENTERPRISE HAS GROWN SUBSTANTIALLY SINCE 2016 AND WE BELIEVE WILL CONTINUE TO PROVIDE A STREAM OF MISSION RELATED REVENUE TO SUPPORT AND SUSTAIN EX AND OTHER TRUTH INITIATIVE PROGRAMMING. DURING FY24, FEE REVENUE FROM THIS SERVICE WAS $1,363,356. IN 2019, TRUTH INITIATIVE DEVELOPED THIS IS QUITTING, A FIRST OF ITS KIND YOUTH VAPING CESSATION PROGRAM. SINCE ITS INCEPTION, MORE THAN 780,000 TEENS AND YOUNG ADULTS HAVE ENROLLED. ITS EFFECTIVENESS IN PROMOTING ABSTINENCE FROM VAPING AND FROM COMBUSTIBLE TOBACCO PRODUCTS WAS DEMONSTRATED IN A RANDOMIZED CLINICAL TRIAL AMONG YOUNG ADULTS AGES 18-24. MOST RECENTLY, A RANDOMIZED TRIAL AMONG TEENS AGES 13-17 YIELDED SIMILAR FINDINGS. THE PROGRAM GENERATED $426,765 IN REVENUE IN FY24 THROUGH CONTRACTS WITH STATES, HEALTH PLANS, AND OTHER YOUTH-SERVING ORGANIZATIONS. IN TAX YEAR 2019, AND CONTINUING THROUGH TAX YEAR 2022, TRUTH INITIATIVE INITIATED A PROGRAM IN WHICH IT PROVIDES GRANTS AND TECHNICAL ASSISTANCE TO COMMUNITY COLLEGES AND MINORITY-SERVING INSTITUTIONS. IN 2022, WE EXPANDED OUR PROGRAM TO INCLUDE ANY COLLEGE AND UNIVERSITY WITH THE GOAL OF SUPPORTING THE ESTABLISHMENT OF TOBACCO-FREE POLICIES AT THESE INSTITUTIONS WHICH SERVE LARGE NUMBERS OF YOUNG ADULTS FROM LOW-INCOME AND MINORITY COMMUNITIES. IN FIVE YEARS OF THIS PROGRAM, THROUGH TAX YEAR 2023 TRUTH INITIATIVE HAS AWARDED MORE THAN $1.2 MILLION IN GRANTS TO THESE SCHOOLS. DURING TAX YEARS 2016 THROUGH 2019, THIS PROGRAM WAS SUPPORTED BY $2.3 MILLION IN GRANT FUNDING PROVIDED BY THE CVS FOUNDATION. TRUTH INITIATIVE'S YOUTH ACTIVISM PROGRAMS (TRAINING TEAM, COLLEGE LEADERS AND AMBASSADORS) ENGAGED MORE THAN 10,500 TEENS AND YOUNG ADULTS TO EDUCATE THEM ABOUT THE DANGERS OF TOBACCO AND VAPING AND SUPPORT THEM TO BECOME CHANGE AGENTS IN THEIR COMMUNITIES AND CAMPUSES. IN 2020, TRUTH INITIATIVE LAUNCHED VAPING: KNOW THE TRUTH -A MIDDLE AND HIGH SCHOOL CURRICULUM TO HELP PREVENT STUDENTS FROM VAPING. SINCE THE LAUNCH OF THIS PROGRAM THROUGH ACADEMIC YEAR 2023-2024, 13,237 SCHOOLS ACROSS THE COUNTRY ARE USING THE CURRICULUM WITH MORE THAN 1,100,000 STUDENTS ENROLLED IN THE PROGRAM. IN 2023, TRUTH INITIATIVE LAUNCHED PRESCRIPTION DRUG SAFETY: KNOW THE TRUTH CURRICULUM TO EDUCATE YOUNG PEOPLE ABOUT THE RISKS OF PRESCRIPTION MISUSE AND COUNTERFEIT DRUGS CONTAINING FENTANYL. SINCE LAUNCHING THE PROGRAM IN AUGUST 2023, A TOTAL OF 223,491 STUDENTS HAVE ENROLLED IN THIS PROGRAM ACROSS 2,271 MIDDLE AND HIGH SCHOOLS IN THE U.S. DURING TAX YEAR 2023, TRUTH INITIATIVE RECEIVED A CONTRACT FROM THE NORTH CAROLINA DEPARTMENT OF HEALTH AND HUMAN SERVICES TO ENCOURAGE YOUNG ADULTS TO QUIT VAPING. WE DELIVERED A CESSATION INTERVENTION TO 1,686 TEENS AND YOUNG ADULTS IN THE STATE AND CONDUCTED IN-PERSON EDUCATIONAL OUTREACH WITH MORE THAN 1,000 STUDENTS AT TWO NORTH CAROLINA UNIVERSITIES. TRUTH INITIATIVE ALSO SUPPORTS AND CONDUCTS RESEARCH ON THE CAUSES OF TOBACCO ADDICTION AND METHODS FOR PREVENTING AND TREATING TOBACCO DEPENDENCE ACROSS THE AGE SPECTRUM. TRUTH REGULARLY PUBLISHES SCHOLARLY STUDIES TO HELP DISSEMINATE THE RESULTS OF THIS RESEARCH THROUGHOUT THE PUBLIC HEALTH AND BROADER SCIENTIFIC COMMUNITIES. THIRTY-FIVE ARTICLES WERE PUBLISHED BETWEEN JULY 2023 - JUNE 2024. THESE MANUSCRIPTS WERE PUBLISHED IN VARIOUS JOURNALS INCLUDING, ADDICTION, ADDICTIVE BEHAVIORS, ADDICTIVE BEHAVIORS REPORTS, AMERICAN JOURNAL OF HEALTH PROMOTION, AMERICAN JOURNAL OF PREVENTATIVE MEDICINE, ANNALS OF BEHAVIORAL MEDICINE, HEALTH PSYCHOLOGY, HEALTH PROMOTION PRACTICE, INTERNATIONAL JOURNAL OF COMMUNICATIONS, JOURNAL OF HEALTH ECONOMICS, JOURNAL OF MEDICAL INTERNET RESEARCH, JMIR PUBLIC HEALTH AND SURVEILLANCE, NICOTINE AND TOBACCO RESEARCH, PREVENTATIVE MEDICINE REPORTS, PSYCHIATRIC SERVICES, SUBSTANCE USE AND MISUSE, TOBACCO CONTROL, TOBACCO INDUCED DISEASE, TOBACCO PREVENTION AND CESSATION, TOBACCO USE AND MISUSE, AND TOBACCO USE INSIGHTS.