STRATEGY STUDIO / NONPROFIT PEOPLE SEARCH

SANTA MONICA TRAVEL & TOURISM: Form 990, tax year 2023

View the entire original 990 at ProPublica ↗

Organization
SANTA MONICA TRAVEL & TOURISM (EIN 95-3799701)
Tax period
2023-07-01 to 2024-06-30
Filed
2025-05-13
IRS object ID
202501339349304985
Schema version
2023v6.0
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2025-05-13T10:53:35-07:00ReturnTs
Tax Period End2024-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN954806079PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1Kiyohara & Takahashi LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line113300 Crossroads Pkwy N Ste 100AddressLine1Txt
CityCity of IndustryCityNm
State AbbreviationCAStateAbbreviationCd
ZIP91746ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2023-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN953799701EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1Santa Monica Travel & TourismBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlSANTBusinessNameControlTxt
Phone3103196263PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line12427 Main StAddressLine1Txt
CitySanta MonicaCityNm
State AbbreviationCAStateAbbreviationCd
ZIP90405ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonMisti KernsPersonNm
Person TitleExecutive DirectorPersonTitleTxt
Signature2025-05-13SignatureDt
Discuss With Paid PreparerYes (true)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (true)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonPia C Eckhert CPAPreparerPersonNm
PTINP00646377PTIN
Phone3232781300PhoneNum
FieldValueIRS element (for citing)
Tax2023TaxYr
Build TS2025-03-06 01:10:19ZBuildTS

Form 990 IRS990

US Address USAddress

FieldValueIRS element (for citing)
Address Line12427 Main StAddressLine1Txt
CitySanta MonicaCityNm
State AbbreviationCAStateAbbreviationCd
ZIP90405ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$9,321,876GrossReceiptsAmt
Group Return For AffiliatesfalseGroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website Addresswww.santamonica.comWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1982FormationYr
Legal Domicile StateCALegalDomicileStateCd
Activity Or MissionTHE ORGANIZATION IS THE CITY OF SANTA MONICA'S OFFICIAL PROMOTION AND TOURISM BUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLE OF SANTA MONICA THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF SANTA MONICA AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE IN SANTA MONICA, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'S MISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION.ActivityOrMissionDesc
Voting Members Governing Body19VotingMembersGoverningBodyCnt
Voting Members Independent19VotingMembersIndependentCnt
Total Employee50TotalEmployeeCnt
Total Gross UBI$0TotalGrossUBIAmt
CY Contributions Grants$0CYContributionsGrantsAmt
PY Program Service Revenue$8,682,481PYProgramServiceRevenueAmt
CY Program Service Revenue$9,148,079CYProgramServiceRevenueAmt
PY Investment Income$5,597PYInvestmentIncomeAmt
CY Investment Income$4,578CYInvestmentIncomeAmt
PY Other Revenue$33,769PYOtherRevenueAmt
CY Other Revenue$63,857CYOtherRevenueAmt
PY Total Revenue$8,721,847PYTotalRevenueAmt
CY Total Revenue$9,216,514CYTotalRevenueAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$2,662,291PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$3,175,956CYSalariesCompEmpBnftPaidAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$5,932,652PYOtherExpensesAmt
CY Other Expenses$6,693,009CYOtherExpensesAmt
PY Total Expenses$8,594,943PYTotalExpensesAmt
CY Total Expenses$9,868,965CYTotalExpensesAmt
PY Revenues Less Expenses$126,904PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$652,451CYRevenuesLessExpensesAmt
Total Assets BOY$5,738,283TotalAssetsBOYAmt
Total Assets EOY$5,496,991TotalAssetsEOYAmt
Total Liabilities BOY$2,404,924TotalLiabilitiesBOYAmt
Total Liabilities EOY$2,830,668TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$3,333,359NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$2,666,323NetAssetsOrFundBalancesEOYAmt
MissionTHE ORGANIZATION IS THE CITY OF SANTA MONICA'S OFFICIAL PROMOTION AND TOURISM BUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLE OF SANTA MONICA THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF SANTA MONICA AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE IN SANTA MONICA, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'S MISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION.MissionDesc
Significant New Program SrvcfalseSignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
Expense$5,675,482ExpenseAmt
Revenue$6,163,576RevenueAmt
DescTOURISM MARKETING DISTRICT (TMD)- A PROGRAM IN CONJUNCTION WITH SANTA MONICA HOTELS FOR THE PURPOSE OF PROVIDING A SELF-ASSESSMENT ON QUALIFYING HOTELS TO GENERATE ADDITIONAL REVENUES FOR TOURISM PROMOTION AND MARKETING. THE ADDITIONAL REVENUES ARE USED TO FUND INTERNATIONAL MARKETING AND SALES CAMPAIGNS TO PROMOTE SANTA MONICA AND ITS LODGING ESTABLISHMENTS.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$1,675,040ExpenseAmt
Revenue$2,935,298RevenueAmt
DescVISITOR MARKETING - THE BUREAU AIMS TO INCREASE TOURISM IN THE CITY OF SANTA MONICA THROUGH VARIOUS MEANS INCLUDING:(1) PROVIDING INFORMATION THROUGH PROMOTIONAL MATERIALS SUCH AS PRINTED VISITOR'S GUIDES AND THE CITY'S OFFICIAL WEBSITE (WWW.SANTAMONICA.COM).(2) REPRESENTING THE CITY OF SANTA MONICA IN TRAVEL TRADESHOWS IN OTHER CITIES, BOTH DOMESTIC AND INTERNATIONAL.(3) DEVELOPING RELATIONSHIPS WITH THOSE IN THE TRAVEL INDUSTRY TO PROMOTE THE CITY OF SANTA MONICA AS A TRAVEL DESTINATION.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
Expense$630,706ExpenseAmt
Revenue$56,944RevenueAmt
DescVISITOR SERVICESPROVIDING INFORMATION THROUGH THE OPERATION OF TOURIST INFORMATION KIOSKS AND GIFT SHOPS SELLING SANTA MONICA BRANDED SOUVENIR ITEMS.Desc
FieldValueIRS element (for citing)
Total Program Service Expenses$7,981,228TotalProgramServiceExpensesAmt
Described In Section501c3falseDescribedInSection501c3Ind
Schedule B RequiredfalseScheduleBRequiredInd
Political Campaign ActyfalsePoliticalCampaignActyInd
Subject To Proxy TaxYes (true)SubjectToProxyTaxInd
Donor Advised FundfalseDonorAdvisedFundInd
Conservation EasementsfalseConservationEasementsInd
Collections Of ArtfalseCollectionsOfArtInd
Credit CounselingfalseCreditCounselingInd
Donor Rstr Or Quasi EndowmentsfalseDonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (true)ReportLandBuildingEquipmentInd
Report Investments Other SecfalseReportInvestmentsOtherSecInd
Report Program Related InvstfalseReportProgramRelatedInvstInd
Report Other AssetsYes (true)ReportOtherAssetsInd
Report Other LiabilitiesYes (true)ReportOtherLiabilitiesInd
Include FIN48 FootnotefalseIncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (true)IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtfalseConsolidatedAuditFinclStmtInd
School OperatingfalseSchoolOperatingInd
Foreign OfficefalseForeignOfficeInd
Foreign ActivitiesfalseForeignActivitiesInd
More Than5000 K To OrgfalseMoreThan5000KToOrgInd
More Than5000 K To IndividualsfalseMoreThan5000KToIndividualsInd
Professional FundraisingfalseProfessionalFundraisingInd
Fundraising ActivitiesfalseFundraisingActivitiesInd
Gaming ActivitiesfalseGamingActivitiesInd
Operate HospitalfalseOperateHospitalInd
Grants To OrganizationsfalseGrantsToOrganizationsInd
Grants To IndividualsfalseGrantsToIndividualsInd
Schedule J RequiredYes (true)ScheduleJRequiredInd
Tax Exempt BondsfalseTaxExemptBondsInd
Engaged In Excess Benefit TransfalseEngagedInExcessBenefitTransInd
PY Excess Benefit TransfalsePYExcessBenefitTransInd
Loan OutstandingfalseLoanOutstandingInd
Grant To Related PersonfalseGrantToRelatedPersonInd
Business Rln With Org MemfalseBusinessRlnWithOrgMemInd
Business Rln With Fam MemfalseBusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntfalseBusinessRlnWith35CtrlEntInd
Deductible Non Cash ContrifalseDeductibleNonCashContriInd
Deductible Art ContributionfalseDeductibleArtContributionInd
Terminate OperationsfalseTerminateOperationsInd
Partial LiquidationfalsePartialLiquidationInd
Disregarded EntityfalseDisregardedEntityInd
Related EntityfalseRelatedEntityInd
Related Organization Ctrl EntfalseRelatedOrganizationCtrlEntInd
Activities Conducted PrtshpfalseActivitiesConductedPrtshpInd
Schedule O RequiredYes (true)ScheduleORequiredInd
IRP Document29IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (true)BackupWthldComplianceInd
Employee50EmployeeCnt
Employment Tax Returns FiledYes (true)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitfalseUnrelatedBusIncmOverLimitInd
Foreign Financial AccountfalseForeignFinancialAccountInd
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTransInd
Taxable Party NotificationfalseTaxablePartyNotificationInd
Nondeductible ContributionsfalseNondeductibleContributionsInd
Indoor Tanning ServicesfalseIndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht PymtfalseSubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst IncfalseSubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members19GoverningBodyVotingMembersCnt
Independent Voting Member19IndependentVotingMemberCnt
Family Or Business RlnfalseFamilyOrBusinessRlnInd
Delegation Of Mgmt DutiesfalseDelegationOfMgmtDutiesInd
Change To Org DocumentsfalseChangeToOrgDocumentsInd
Material Diversion Or MisusefalseMaterialDiversionOrMisuseInd
Members Or StockholdersfalseMembersOrStockholdersInd
Election Of Board MembersfalseElectionOfBoardMembersInd
Decisions Subject To ApprovafalseDecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (true)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (true)MinutesOfCommitteesInd
Officer Mailing AddressfalseOfficerMailingAddressInd
Local ChaptersfalseLocalChaptersInd
Form990 Provided To Gvrn BodyYes (true)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (true)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (true)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (true)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (true)WhistleblowerPolicyInd
Document Retention PolicyYes (true)DocumentRetentionPolicyInd
Compensation Process CEOYes (true)CompensationProcessCEOInd
Compensation Process OtherYes (true)CompensationProcessOtherInd
Investment In Joint VenturefalseInvestmentInJointVentureInd
States Where Copy Of Return Is FldCAStatesWhereCopyOfReturnIsFldCd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonSMTT Misti KernsPersonNm
Phone3103196263PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line12427 Man StAddressLine1Txt
CitySanta MonicaCityNm
State AbbreviationCAStateAbbreviationCd
ZIP90405ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (26 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndInstitutional TrusteeInstitutionalTrusteeInd
Misti Kerns
CEO40.000.00Yes (X)$362,791$0$39,000
EVAN EDWARDS
COO40.000.00Yes (X)$217,839$0$13,000
RACHEL LOZANO
CPO40.000.00Yes (X)$213,660$0$0
AMANDA ECK
DIRECTOR OF MKTG40.000.00$137,482$0$0
LAUREN SALISBURY
DIR OF COMMUNICATI40.000.00$136,238$0$0
OZVALDO OTERO
DIRECTOR OF SALES40.000.00$120,385$0$0
LAURALEE ASCH
BOARD MEMBER0.000.00$0$0$0Yes (X)
JEFF KLOCKE
BOARD MEMBER0.000.00$0$0$0Yes (X)
JAN WILLIAMSON
MEMBER0.000.00$0$0$0Yes (X)
DARLENE EVANS
Secretary0.000.00$0$0$0Yes (X)
NEIL CARREY
Chairman0.000.00$0$0$0Yes (X)
KERA BLADES-SNELL
BOARD MEMBER0.000.00$0$0$0Yes (X)
KAREN E GINSBERG
BOARD MEMBER0.000.00$0$0$0Yes (X)
YOUNES ATALLAH
vice Chair0.000.00$0$0$0Yes (X)
JUAN VIRAMONTES
BOARD MEMBER0.000.00$0$0$0Yes (X)
SHAHID KAYANI
BOARD MEMBER0.000.00$0$0$0Yes (X)
CHARLIE LOPEZ-QUINTANA
Treasurer0.000.00$0$0$0Yes (X)
SAM JAGGER
VICE CHAIRMAN0.000.00$0$0$0Yes (X)
ALEEN CARREON
SEC / TREASURER0.000.00$0$0$0Yes (X)
JOHN HEIDT
BOARD MEMBER0.000.00$0$0$0Yes (X)
KEVIN ANAWATI
BOARD MEMBER0.000.00$0$0$0Yes (X)
SHAHID KAYANI
BOARD MEMBER0.000.00$0$0$0Yes (X)
MANJU RAMAN
BOARD MEMBER0.000.00$0$0$0Yes (X)
JESSICA RINCON
BOARD MEMBER0.000.00$0$0$0Yes (X)
JUDY KRUGER
CHAMBER LIAISON0.000.00$0$0$0Yes (X)
ANUJ GUPTA
CITY LIAISON0.000.00$0$0$0Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$1,188,395TotalReportableCompFromOrgAmt
Total Other Compensation$52,000TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K6IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedfalseFormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (true)TotalCompGreaterThan150KInd
Compensation From Other SrcsfalseCompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/ForeignAddress/AddressLine1TxtCityContractorAddress/ForeignAddress/CityNmCountryContractorAddress/ForeignAddress/CountryCdForeign PostalContractorAddress/ForeignAddress/ForeignPostalCdServicesServicesDescCompensationCompensationAmtAddress Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCd
PULSE TRAVEL MARKETING
12 BELFRY AVETORONTOCAM8Z 2L2MARKETING$180,424
SEQUOIA SHORES LLC
RENT$592,4592145 - 2449 MAIN STREETSANTA MONICACA90405
MMGY GLOBAL HILLS BALFOUR
MARKETING$356,3865800 BRISTOL PARKWAY STE 660CULVER CITYCA90230
NOBLE STUDIOS
WEB SVCS & MAINTENANCE$1,189,25050 W LIBERTY ST STE 800RENONV89501
GTI TOURISM PYT LTD
10 BORONIA STREDFERNAS2016MARKETING$189,477
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K8CntrctRcvdGreaterThan100KCnt
Total Contributions$0TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
Fees & Contracts Gov Agencies900099$9,098,874$9,098,874
Membership Dues & Assessments900099$49,205$49,205
FieldValueIRS element (for citing)
Total Program Service Revenue$9,148,079TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$4,578TotalRevenueColumnAmt
Exclusion$4,578ExclusionAmt

Incm From Invest Bond Proceeds IncmFromInvestBondProceedsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Income From Gaming NetIncomeFromGamingGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$57,073GrossSalesOfInventoryAmt
Cost Of Goods Sold$105,362CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column-$48,289TotalRevenueColumnAmt
Exclusion-$48,289ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp (2 entries)

DescDescTotal Revenue ColumnTotalRevenueColumnAmtExclusionExclusionAmtBusinessBusinessCd
COMMISSIONS$4,283$4,283
RENTAL INCOME$107,863$107,863531120
FieldValueIRS element (for citing)
Other Revenue Total$112,146OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$9,216,514TotalRevenueColumnAmt
Related Or Exempt Func Income$9,148,079RelatedOrExemptFuncIncomeAmt
Exclusion$68,435ExclusionAmt
FieldValueIRS element (for citing)
Info In Schedule O Part IXYes (X)InfoInScheduleOPartIXInd

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Foreign Grants ForeignGrantsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Benefits To Members BenefitsToMembersGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$846,290TotalAmt
Program Services$492,361ProgramServicesAmt
Management And General$353,929ManagementAndGeneralAmt

Comp Disqual Persons CompDisqualPersonsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$2,086,462TotalAmt
Program Services$1,521,177ProgramServicesAmt
Management And General$565,285ManagementAndGeneralAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$34,470TotalAmt
Program Services$26,927ProgramServicesAmt
Management And General$7,543ManagementAndGeneralAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$208,734TotalAmt
Program Services$146,886ProgramServicesAmt
Management And General$61,848ManagementAndGeneralAmt

Fees For Services Management FeesForServicesManagementGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$237,419TotalAmt
Program Services$112,744ProgramServicesAmt
Management And General$124,675ManagementAndGeneralAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$1,325,674TotalAmt
Program Services$1,325,674ProgramServicesAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$75,101TotalAmt
Program Services$75,101ProgramServicesAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$217,384TotalAmt
Program Services$16,435ProgramServicesAmt
Management And General$200,949ManagementAndGeneralAmt

Royalties RoyaltiesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$574,805TotalAmt
Program Services$425,689ProgramServicesAmt
Management And General$149,116ManagementAndGeneralAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$14,953TotalAmt
Program Services$14,158ProgramServicesAmt
Management And General$795ManagementAndGeneralAmt

Pymt Travel Entrtnmnt Pub Ofcl PymtTravelEntrtnmntPubOfclGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Payments To Affiliates PaymentsToAffiliatesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$256,436TotalAmt
Program Services$253,555ProgramServicesAmt
Management And General$2,881ManagementAndGeneralAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$298,349TotalAmt
Program Services$209,946ProgramServicesAmt
Management And General$88,403ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmt
SALES MISSIONS$1,085,466$1,085,466
TRADESHOWS$933,972$933,972
WEBSITE EXPENSES$340,572$340,572
MEDIA DEVELOPMENT$291,805$291,805

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$1,041,073TotalAmt
Program Services$708,760ProgramServicesAmt
Management And General$332,313ManagementAndGeneralAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$9,868,965TotalAmt
Program Services$7,981,228ProgramServicesAmt
Management And General$1,887,737ManagementAndGeneralAmt
Fundraising$0FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$1,334,776BOYAmt
EOY$1,078,285EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$661,373BOYAmt
EOY$337,038EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$1,030,451BOYAmt
EOY$1,190,175EOYAmt

Receivables From Officers Etc ReceivablesFromOfficersEtcGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$85,151BOYAmt
EOY$33,091EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$252,854BOYAmt
EOY$128,659EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$1,446,046LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$840,276LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$661,805BOYAmt
EOY$605,770EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Investments Program Related InvestmentsProgramRelatedGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
BOY$269,528BOYAmt
EOY$248,752EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$1,442,345BOYAmt
EOY$1,875,221EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$5,738,283BOYAmt
EOY$5,496,991EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$404,011BOYAmt
EOY$418,529EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$2,000,913BOYAmt
EOY$2,412,139EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$2,404,924BOYAmt
EOY$2,830,668EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$693,098BOYAmt
EOY$515,358EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$2,640,261BOYAmt
EOY$2,150,965EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$3,333,359BOYAmt
EOY$2,666,323EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$5,738,283BOYAmt
EOY$5,496,991EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$652,451ReconcilationRevenueExpnssAmt
Prior Period Adjustments-$14,585PriorPeriodAdjustmentsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewfalseAccountantCompileOrReviewInd
FS AuditedYes (true)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (true)AuditCommitteeInd
Federal Grant Audit RequiredfalseFederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Form1120 POL FiledfalseForm1120POLFiledInd
Substantially All Dues NondedfalseSubstantiallyAllDuesNondedInd
Only In House LobbyingYes (true)OnlyInHouseLobbyingInd
Agree Carryover Prior YearfalseAgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$908,306OtherCostOrOtherBasisAmt
Depreciation$434,281DepreciationAmt
Book Value$474,025BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$462,201OtherCostOrOtherBasisAmt
Depreciation$353,873DepreciationAmt
Book Value$108,328BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$75,539OtherCostOrOtherBasisAmt
Depreciation$52,122DepreciationAmt
Book Value$23,417BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$605,770TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp (5 entries)

DescDescBook ValueBookValueAmt
DEFERRED RENT RECEIVABLE$3,114
DEPOSIT$33,372
OTHER ASSETS
RIGHT OF USE ASSETS - OPERATING$1,838,732
Rounding$3
FieldValueIRS element (for citing)
Total Book Value Other Assets$1,875,221TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (3 entries)

DescDescAmtAmt
LEASE LIABILITES - OPERATING$1,870,127
other payables$531,737
SECURITY DEPOSIT$10,275
FieldValueIRS element (for citing)
Total Liability$2,412,139TotalLiabilityAmt
Total Rev Etc Audited Fincl Stmt$9,601,213TotalRevEtcAuditedFinclStmtAmt
Donated Services And Use Fclts$384,699DonatedServicesAndUseFcltsAmt
Revenue Not Reported$384,699RevenueNotReportedAmt
Revenue Subtotal$9,216,514RevenueSubtotalAmt
Total Revenue Per Form990$9,216,514TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$10,253,664TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$384,699DonatedServicesUseFcltsAmt
Expenses Not Reported$384,699ExpensesNotReportedAmt
Expenses Subtotal$9,868,965ExpensesSubtotalAmt
Total Expenses Per Form990$9,868,965TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart IV, Line 2b: Explanation of escrow account liabilityFormAndLineReferenceDesc
ExplanationTHE ORGANIZATION RECEIVED FUNDS FROM THE CITY OF SANTA MONICA TO FUND A SHUTTLE SERVICE ON BEHALF OF HOTELS WITHIN THE CITY. THE FUNDS ARE HELD IN A BANK ACCOUNT UNDER THE ORGANIZATION'S NAME. THE ORGANIZATION CAN ONLY USE THE FUNDS IN THE ACCOUNT TOWARD THE SHUTTLE SERVICE. THE FUNDS HAVE BEEN INCLUDED AS A CURRENT ASSET AND CURRENT LIABILITY IN THE ORGANIZATION'S FINANCIAL STATEMENTS.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
First Class Or Charter TravelYes (X)FirstClassOrCharterTravelInd
Written Policy Ref T And E ExpnssYes (true)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (true)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentfalseSeverancePaymentInd
Supplemental Nonqual Rtr PlanfalseSupplementalNonqualRtrPlanInd
Equity Based Comp ArrngmfalseEquityBasedCompArrngmInd
Comp Based On Revenue Of Flng OrgfalseCompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related OrgsfalseCompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng OrgfalseCompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd OrgsfalseCompBsdNetEarnsRltdOrgsInd
Any Non Fixed PaymentsfalseAnyNonFixedPaymentsInd
Initial Contract ExceptionfalseInitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (3 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmt
EVAN EDWARDS
COO$217,839$13,000$230,839
Misti Kerns
CEO$362,791$39,000$401,791
RACHEL LOZANO
CPO$213,660$213,660

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart I, Line 1a: Relevant information in regards to selections on 1a.FormAndLineReferenceDesc
ExplanationFIRST CLASS TRAVEL FOR BUSINESS TRIPS - EMPLOYEES MUST SUBMIT REQUESTS IN ADVANCE AND PROVIDE DATE AND REASON FOR TRIP. EMPLOYEES MUST SUBMIT INVOICES WITHIN 2 WEEKS AFTER THE TRIP TO RECONCILE ADVANCES TO EXPENSES.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (26 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part VI, Section B, Line 11bTHE FORM 990 IS REVIEWED BY THE CHAIRMAN OF THE BOARD OF DIRECTORS PRIOR TO FILING.
Form 990, Part VI, Section B, Line 12cALL EMPLOYEES AND BOARD MEMBERS ARE REQUIRED TO SIGN THE CONFLICT OF INTEREST POLICY. THE EXECUTIVE DIRECTOR SIGNS ALL CHECKS AND REVIEWS ALL RELATIONSHIPS TO IDENTIFY POSSIBLE CONFLICTS. PAYMENTS ABOVE A SPECIFIED THRESHOLD ($2,000 IN FISCAL YEAR 2015) REQUIRE DUAL SIGNATURES - AT LEAST ONE MUST BE FROM A BOARD MEMBER.
Form 990, Part VI, Section B, Line 15bTHE EXECUTIVE COMMMITTEE REVIEWS AND APPROVES COMPENSATION ISSUES BY REFERENCING INDUSTRY STANDARDS.
Form 990, Part VI, Section C, Line 19SANTA MONICA TRAVEL & TOURISM MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST TO: SANTA MONICA TRAVEL & TOURISM, ATTN: MISTI KERNS, 2427 MAIN STREET SANTA MONICA, CA 90405.
Form 990, Part IX, Line 24eAUTO EXPENSE: Column (A) - Total = $37063; Column (B) - Program Services = $6865; Column (C) - Management & General = $30198; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eBANK CHARGES: Column (A) - Total = $10996; Column (B) - Program Services = $593; Column (C) - Management & General = $10403; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eBOARD EXPENSES: Column (A) - Total = $16579; Column (B) - Program Services = $16579; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eCOMMUNITY RELATIONS: Column (A) - Total = $178717; Column (B) - Program Services = $178717; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eDUES AND SUBSCRIPTIONS: Column (A) - Total = $18500; Column (B) - Program Services = $11021; Column (C) - Management & General = $7479; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eFAM EXPENSE: Column (A) - Total = $35083; Column (B) - Program Services = $35083; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eJANITORIAL SERVICES: Column (A) - Total = $56402; Column (B) - Program Services = $50763; Column (C) - Management & General = $5639; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eMARKET RESEARCH: Column (A) - Total = $171549; Column (B) - Program Services = $171549; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eOPERATING SUPPLIES: Column (A) - Total = $137885; Column (B) - Program Services = $32341; Column (C) - Management & General = $105544; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eOutside Service: Column (A) - Total = $77600; Column (B) - Program Services = $0; Column (C) - Management & General = $77600; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24ePostage and Shipping: Column (A) - Total = $8238; Column (B) - Program Services = $1958; Column (C) - Management & General = $6280; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24ePrinting and Publications: Column (A) - Total = $55653; Column (B) - Program Services = $55653; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24ePROPERTY TAXES: Column (A) - Total = $935; Column (B) - Program Services = $0; Column (C) - Management & General = $935; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eRECRUITING EXPENSE: Column (A) - Total = $25722; Column (B) - Program Services = $5248; Column (C) - Management & General = $20474; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eREPAIRS AND MAINTENANCE: Column (A) - Total = $46946; Column (B) - Program Services = $29825; Column (C) - Management & General = $17121; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eSECURITY EXPENSE: Column (A) - Total = $36555; Column (B) - Program Services = $34673; Column (C) - Management & General = $1882; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eSPECIAL PROJECTS AND PROMOTION: Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eTax & License: Column (A) - Total = $543; Column (B) - Program Services = $109; Column (C) - Management & General = $434; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eTELEPHONE: Column (A) - Total = $62484; Column (B) - Program Services = $42421; Column (C) - Management & General = $20063; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eTRAINING: Column (A) - Total = $30329; Column (B) - Program Services = $12019; Column (C) - Management & General = $18310; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eUNIFORM: Column (A) - Total = $15611; Column (B) - Program Services = $15611; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
Form 990, Part IX, Line 24eUTILITIES: Column (A) - Total = $17683; Column (B) - Program Services = $7732; Column (C) - Management & General = $9951; Column (D) - Fundraising = $0