STRATEGY STUDIO / NONPROFIT PEOPLE SEARCH

ADVERTISING RESEARCH FOUNDATION INC: Form 990, tax year 2023

View the entire original 990 at ProPublica ↗

Organization
ADVERTISING RESEARCH FOUNDATION INC (EIN 13-0417765)
Tax period
2023-01-01 to 2023-12-31
Filed
2024-11-14
IRS object ID
202433199349308738
Schema version
2023v5.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2024-11-14T13:04:42-06:00ReturnTs
Tax Period End2023-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN454051133PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1FREED MAXICK CPAS PCBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1424 MAIN STREET SUITE 800AddressLine1Txt
CityBUFFALOCityNm
State AbbreviationNYStateAbbreviationCd
ZIP142023508ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2023-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN130417765EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1ADVERTISING RESEARCH FOUNDATION INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlADVEBusinessNameControlTxt
Phone2127515656PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1432 PARK AVENUE SOUTHAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10016ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonELYSSA RUBINPersonNm
Person TitleCFOPersonTitleTxt
Phone2127515656PhoneNum
Signature2024-11-15SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info Curr0IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonMARY MADONIAPreparerPersonNm
PTINP00405803PTIN
Phone7168472651PhoneNum
Preparation2024-11-12PreparationDt
FieldValueIRS element (for citing)
Tax2023TaxYr
Build TS2024-10-15 13:58:12ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerSCOTT MCDONALDPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1432 PARK AVENUE SOUTHAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10016ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$16,227,174GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.THEARF.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1936FormationYr
Legal Domicile StateNYLegalDomicileStateCd
Activity Or MissionTHE ARF'S MISSION IS TO FURTHER, THROUGH RESEARCH, THE SCIENTIFIC PRACTICE OF ADVERTISING AND MARKETING. THE ARF IS THE PREEMINENT PROFESSIONAL ORGANIZATION FOCUSED ON CREATING AND CHAMPIONING UNBIASED HIGH-QUALITY RESEARCH ON ADVERTISING, MARKETING, AND MEDIA.ActivityOrMissionDesc
Voting Members Governing Body15VotingMembersGoverningBodyCnt
Voting Members Independent14VotingMembersIndependentCnt
Total Employee58TotalEmployeeCnt
Total Volunteers14TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$778,352PYContributionsGrantsAmt
CY Contributions Grants$894,267CYContributionsGrantsAmt
PY Program Service Revenue$9,197,122PYProgramServiceRevenueAmt
CY Program Service Revenue$10,076,529CYProgramServiceRevenueAmt
PY Investment Income$47,985PYInvestmentIncomeAmt
CY Investment Income$127,772CYInvestmentIncomeAmt
PY Other Revenue$92,808PYOtherRevenueAmt
CY Other Revenue$82,442CYOtherRevenueAmt
PY Total Revenue$10,116,267PYTotalRevenueAmt
CY Total Revenue$11,181,010CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$5,707,235PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$6,466,152CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$4,000,533PYOtherExpensesAmt
CY Other Expenses$4,354,249CYOtherExpensesAmt
PY Total Expenses$9,707,768PYTotalExpensesAmt
CY Total Expenses$10,820,401CYTotalExpensesAmt
PY Revenues Less Expenses$408,499PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$360,609CYRevenuesLessExpensesAmt
Total Assets BOY$8,985,759TotalAssetsBOYAmt
Total Assets EOY$9,066,561TotalAssetsEOYAmt
Total Liabilities BOY$5,640,923TotalLiabilitiesBOYAmt
Total Liabilities EOY$5,244,547TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$3,344,836NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$3,822,014NetAssetsOrFundBalancesEOYAmt
MissionTHE ARF'S MISSION IS TO FURTHER, THROUGH RESEARCH, THE SCIENTIFIC PRACTICE OF ADVERTISING AND MARKETING. THE ARF IS THE PREEMINENT PROFESSIONAL ORGANIZATION FOCUSED ON CREATING AND CHAMPIONING UNBIASED HIGH-QUALITY RESEARCH ON ADVERTISING, MARKETING, AND MEDIA.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$573,776ExpenseAmt
Revenue$253,506RevenueAmt
DescPUBLISHED THE JOURNAL OF ADVERTISING RESEARCH: THIS JOURNAL REPORTED ADVERTISING INDUSTRY RESEARCH FINDINGS FOR THE USE OF ADVERTISING PRACTITIONERS AND USERS OF ADVERTISING RESEARCH.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$2,618,938ExpenseAmt
Revenue$1,389,176RevenueAmt
DescCONDUCTED CONFERENCES, WORKSHOPS AND SYMPOSIUMS. PRINCIPAL MISSION IS TO DEVELOP AND MAINTAIN A CONTINUING PROGRAM OF ACTIVITIES AND PUBLICATIONS FOR THE ADVERTISING RESEARCH INDUSTRY.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
Expense$3,929,163ExpenseAmt
Revenue$1,462,301RevenueAmt
DescCURATED RESEARCH: THE ADVERTISING RESEARCH FOUNDATION CURATES INDUSTRY RESEARCH AND PERFORMS INDEPENDENT RESEARCH WHICH IS DISTRIBUTED THROUGH PUBLICATIONS, WORKSHOPS, AND CONFERENCES TO ITS MEMBERS AND THE ADVERTISING RESEARCH COMMUNITY AT LARGE.Desc
FieldValueIRS element (for citing)
Total Program Service Expenses$7,121,877TotalProgramServiceExpensesAmt
Described In Section501c30DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other SecYes (1)ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other AssetsYes (1)ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtYes (1)ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related EntityYes (1)RelatedEntityInd
Related Organization Ctrl EntYes (1)RelatedOrganizationCtrlEntInd
Transaction With Control EntYes (1)TransactionWithControlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document53IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee58EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members15GoverningBodyVotingMembersCnt
Independent Voting Member14IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention Policy0DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldNYStatesWhereCopyOfReturnIsFldCd
Other WebsiteYes (X)OtherWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1THE ORGANIZATIONBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone2127515656PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1432 PARK AVENUE SOUTHAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10016ZIPCd
FieldValueIRS element (for citing)
Info In Schedule O Part VIIYes (X)InfoInScheduleOPartVIIInd

Form990 Part VII Section A Form990PartVIISectionAGrp (27 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtOfficerOfficerIndAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeInd
BILL LIVEK
BOARD MEMBER1.00Yes (X)$0$0$0
KIRTI SINGH
BOARD MEMBER1.00Yes (X)$0$0$0
MARK TRUSS
BOARD MEMBER/VICE CHAIR1.00Yes (X)$0$0$0Yes (X)
ANDY FISHER
BOARD MEMBER (TO 6/30/23)1.00Yes (X)$0$0$0
NISHAT MEHTA
BOARD MEMBER/CHAIR1.00Yes (X)$0$0$0Yes (X)
RADHA SUBRMANYAM
BOARD MEMBER1.00Yes (X)$0$0$0
SCOTT MCDONALD
BOARD MEMBER/PRES & CEO40.00Yes (X)$502,379$0$11,963Yes (X)4.00
TIM PERZYK
BOARD MEMBER/TREASURER1.00Yes (X)$0$0$0Yes (X)
CHRIS FOSDICK
BOARD MEMBER1.00Yes (X)$0$0$0
PETE DOE
BOARD MEMBER1.00Yes (X)$0$0$0
ABHILASHA MEHTA
BOARD MEMBER/SECRETARY1.00Yes (X)$0$0$0Yes (X)
CARL MELA
BOARD MEMBER1.00Yes (X)$0$0$0
TINA DANIELS
BOARD MEMBER (TO 8/31/23)1.00Yes (X)$0$0$0
SEAN BRUICH
BOARD MEMBER1.00Yes (X)$0$0$0
MAINAK MAZUMDAR
BOARD MEMBER (TO 1/31/23)1.00Yes (X)$0$0$0
ANDY SMITH
BOARD MEMBER1.00Yes (X)$0$0$0
CHRISTINE TURNER
BOARD MEMBER1.00Yes (X)$0$0$0
MARY ANN PACKO
BOARD MEMBER1.00Yes (X)$0$0$0
BRIAN COOPER
BOARD MEMBER (TO 9/30/23)1.00Yes (X)$0$0$0
ELYSSA RUBIN
CFO37.50$237,984$0$22,570Yes (X)2.00
PAUL DONATO
CHIEF RESEARCH OFFICER40.00$299,620$0$20,650Yes (X)
MICHAEL HEITNER
CHIEF GROWTH OFFICER40.00$279,012$0$19,997Yes (X)
GWEN LA FANTASIE
VP, MEMBERSHIP40.00$162,978$0$16,245Yes (X)
JAY MATTLIN
VP, RESEARCH40.00$176,116$0$6,911Yes (X)
RACHAEL FEIGENBAUM
SVP, EVENTS PROGRAM PRODUC40.00$186,997$0$18,874Yes (X)
NIKOLE TENBRINK
VP, MARKETING40.00$161,657$0$17,690Yes (X)
SHERRY PINCUS
MANAGING DIRECTOR40.00$149,887$0$24,943Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$2,156,630TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$159,843TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K21IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (4 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
432 PARK SOUTH REALTY CO LLC
116 E 27TH STREET 3RD FLOORNEW YORKNY10016RENT$554,626
GOLDEN SQUARE LLC
73 BRICK SCHOOL RDWARRENCT06754MARKETING CONSULTANT$198,275
MARCUM LLP
1899 L STREET NW SUITE 850WASHINGTONDC20036HR AND ACCOUNTING SUPPORT SERVICES$185,736
PRECISIONIT GROUP
15 COURT SQUARE SUITE 1050BOSTONMA02109IT SERVICES$138,287
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K4CntrctRcvdGreaterThan100KCnt
Related Organizations$894,267RelatedOrganizationsAmt
Total Contributions$894,267TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (4 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
MEMBERSHIP FEES541800$6,971,546$6,971,546
RESEARCH AND DEVELOPMENT541800$1,462,301$1,462,301
CONFERENCE, WORKSHOPS AND SYMPOSI541800$1,389,176$1,389,176
PUBLICATIONS541800$253,506$253,506
FieldValueIRS element (for citing)
Total Program Service Revenue$10,076,529TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$123,003TotalRevenueColumnAmt
Exclusion$123,003ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$5,050,933SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$5,046,164SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$4,769SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$4,769TotalRevenueColumnAmt
Exclusion$4,769ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescOTHER REVENUEDesc
Business541800BusinessCd
Total Revenue Column$82,442TotalRevenueColumnAmt
Related Or Exempt Func Income$82,442RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Other Revenue Total$82,442OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$11,181,010TotalRevenueColumnAmt
Related Or Exempt Func Income$10,158,971RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$127,772ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$1,318,995TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$4,187,291TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$162,217TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$552,992TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$244,657TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$74,242TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$45,403TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total-$14,547TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$551,513TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$162,700TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$594,032TotalAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$4,386TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$217,319TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$41,226TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
CONSULTING EXPENSES$2,075,996
WEBSITE ADMINISTRATION$257,694
RECRUITING AND TEMPORAR$244,529
SUPPLIES$46,222

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$53,534TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$10,820,401TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$1,302,993BOYAmt
EOY$912,765EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$1,005,216BOYAmt
EOY$1,298,599EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$745,645BOYAmt
EOY$583,831EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$497,270BOYAmt
EOY$528,861EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$2,094,563LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$1,324,932LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$561,534BOYAmt
EOY$769,631EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$2,515,588BOYAmt
EOY$3,007,859EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$2,357,513BOYAmt
EOY$1,965,015EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$8,985,759BOYAmt
EOY$9,066,561EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$1,021,667BOYAmt
EOY$1,240,428EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$2,649,383BOYAmt
EOY$2,556,458EOYAmt

Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp

FieldValueIRS element (for citing)
BOY$150,000BOYAmt
EOY$150,000EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$1,819,873BOYAmt
EOY$1,297,661EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$5,640,923BOYAmt
EOY$5,244,547EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$3,344,836BOYAmt
EOY$3,822,014EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$3,344,836BOYAmt
EOY$3,822,014EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$8,985,759BOYAmt
EOY$9,066,561EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$360,609ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$116,569NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Consolidated Basis Fincl StmtYes (X)ConsolidatedBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House LobbyingYes (1)OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$715,323OtherCostOrOtherBasisAmt
Depreciation$548,419DepreciationAmt
Book Value$166,904BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,379,240OtherCostOrOtherBasisAmt
Depreciation$776,513DepreciationAmt
Book Value$602,727BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$769,631TotalBookValueLandBuildingsAmt

Other Securities OtherSecuritiesGrp

FieldValueIRS element (for citing)
DescCORPORATE FIXED INCOME BONDSDesc
Book Value$3,007,859BookValueAmt
Method ValuationFMethodValuationCd
FieldValueIRS element (for citing)
Total Book Value Securities$3,007,859TotalBookValueSecuritiesAmt

Other Assets Org OtherAssetsOrgGrp (3 entries)

DescDescBook ValueBookValueAmt
DUE FROM ARF INNOVATION STUDIO, INC.$90,302
DUE FROM ARF CHARITABLE FOUNDATION, INC.$712,184
RIGHT OF USE ASSET$1,162,529
FieldValueIRS element (for citing)
Total Book Value Other Assets$1,965,015TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

FieldValueIRS element (for citing)
DescCAPITAL LEASE OBLIGATIONDesc
Amt$1,297,661Amt
FieldValueIRS element (for citing)
Total Liability$1,297,661TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART X, LINE 2:FormAndLineReferenceDesc
ExplanationTHE ORGANIZATION HAS BEEN RECOGNIZED BY THE INTERNAL REVENUE SERVICE ("IRS")AS A NOT-FOR-PROFIT CORPORATION AS DESCRIBED IN SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE (IRC) AND IS EXEMPT FROM FEDERAL INCOME TAXES ON RELATED INCOME PURSUANT TO SECTION 501(A) OF THE IRC. THE ORGANIZATION FOLLOWS GUIDANCE ISSUED BY THE FASB REGARDING ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES. THIS GUIDANCE CLARIFIES THE ACCOUNTING FOR INCOME TAXES BY PRESCRIBING THE MINIMUM RECOGNITION THRESHOLD AN INCOME TAX POSITION IS REQUIRED TO MEET BEFORE BEING RECOGNIZED IN THE FINANCIAL STATEMENTS AND APPLIES TO ALL INCOME TAX POSITIONS. EACH INCOME TAX POSITION IS ASSESSED USING A TWO-STEP PROCESS. A DETERMINATION IS FIRST MADE AS TO WHETHER IT IS MORE-LIKELY-THAN-NOT THAT THE INCOME TAX POSITION WILL BE SUSTAINED, BASED UPON TECHNICAL MERITS, UPON EXAMINATION BY THE TAXING AUTHORITIES. IF THE INCOME TAX POSITION IS EXPECTED TO MEET THE MORE-LIKELY-THAN-NOT CRITERIA, THE BENEFIT RECORDED IN THE FINANCIAL STATEMENTS EQUALS THE LARGEST AMOUNT THAT IS GREATER THAN 50% LIKELY TO BE REALIZED UPON ITS ULTIMATE SETTLEMENT. THE INCOME TAX POSITIONS TAKEN BY THE ORGANIZATION FOR ANY YEARS OPEN UNDER THE VARIOUS STATUTES OF LIMITATIONS ARE (1) THAT THE ORGANIZATION CONTINUES TO BE EXEMPT FROM INCOME TAXES AND (2) THAT THE ORGANIZATION DOES NOT HAVE UNRELATED BUSINESS INCOME THAT WOULD BE SUBJECT TO INCOME TAXES. MANAGEMENT BELIEVES THESE TAX POSITIONS MEET THE MORE-LIKELY-THAN-NOT THRESHOLD AND, ACCORDINGLY, THE TAX BENEFITS OF THESE INCOME TAX POSITIONS (NO INCOME TAX EXPENSE OR LIABILITY) HAVE BEEN RECOGNIZED FOR THE YEARS ENDED ON OR BEFORE DECEMBER 31, 2023 AND 2022. THE ORGANIZATION BELIEVES THAT THERE ARE NO TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN THAT WOULD SIGNIFICANTLY INCREASE OR DECREASE UNRECOGNIZED TAX BENEFITS WITHIN 12 MONTHS OF THE REPORTING DATE. NONE OF THE ORGANIZATION'S FEDERAL OR STATE INFORMATION RETURNS ARE CURRENTLY UNDER EXAMINATION BY THE INTERNAL REVENUE SERVICE OR STATE AUTHORITIES.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
First Class Or Charter TravelYes (X)FirstClassOrCharterTravelInd
Written Policy Ref T And E ExpnssYes (1)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (9 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
SCOTT MCDONALD
BOARD MEMBER/PRES & CEO$400,000$0$100,000$0$2,379$0$9,900$0$2,063$0$514,342$0$0$0
PAUL DONATO
CHIEF RESEARCH OFFICER$246,815$0$50,000$0$2,805$0$9,000$0$11,650$0$320,270$0$0$0
MICHAEL HEITNER
CHIEF GROWTH OFFICER$226,985$0$50,000$0$2,027$0$8,400$0$11,597$0$299,009$0$0$0
ELYSSA RUBIN
CFO$187,273$0$50,000$0$711$0$7,500$0$15,070$0$260,554$0$0$0
RACHAEL FEIGENBAUM
SVP, EVENTS PROGRAM PRODUC$156,514$0$30,000$0$483$0$5,933$0$12,941$0$205,871$0$0$0
JAY MATTLIN
VP, RESEARCH$164,730$0$10,000$0$1,386$0$5,250$0$1,661$0$183,027$0$0$0
NIKOLE TENBRINK
VP, MARKETING$161,368$0$0$0$289$0$2,625$0$15,065$0$179,347$0$0$0
GWEN LA FANTASIE
VP, MEMBERSHIP$132,035$0$30,750$0$193$0$4,973$0$11,272$0$179,223$0$0$0
SHERRY PINCUS
MANAGING DIRECTOR$138,984$0$10,000$0$903$0$5,100$0$19,843$0$174,830$0$0$0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (10 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 6THE ORGANIZATION HAS THREE CATEGORIES OF MEMBERSHIP; FOUNDER MEMBERS, REGULAR MEMBERS AND ASSOCIATE MEMBERS, AS OUTLINED BY THE ORGANIZATION BYLAWS. SUCH INFORMATION IS AVAILABLE UPON REQUEST.
FORM 990, PART VI, SECTION A, LINE 7AEACH MEMBER IS PERMITTED TO DESIGNATE ONE REPRESENTATIVE TO PARTICIPATE AND ACT ON THEIR BEHALF IN CONNECTION WITH FOUNDATION MATTERS AND ACTIVITIES AS OUTLINED IN THE ORGANIZATION BYLAWS. SUCH INFORMATION IS AVAILABLE UPON REQUEST.
FORM 990, PART VI, SECTION B, LINE 11BTHE FORM 990 IS PREPARED BY AN OUTSIDE, INDEPENDENT ACCOUNTING FIRM AND REVIEWED BY THE CFO. A COPY OF THE RETURN IS PROVIDED TO THE FINANCE COMMITTEE TO REVIEW AND MAKE RECOMMENDATIONS. ALL BOARD MEMBERS RECEIVE A FINAL COPY OF THE RETURN PRIOR TO FILING.
FORM 990, PART VI, SECTION B, LINE 12CEVERY TRANSACTION ENTERED INTO BY THE ORGANIZATION IS REVIEWED FOR POTENTIAL CONFLICTS OF INTEREST. MANAGEMENT AND MEMBERS OF THE BOARD ARE NOT AWARE OF ANY CONFLICTS OF INTEREST. THE ORGANIZATION HAS UPDATED ITS CONFLICT OF INTEREST POLICY AND REQUIRES ANNUAL CERTIFICATION FROM ITS BOARD MEMBERS AND EMPLOYEES.
FORM 990, PART VI, SECTION B, LINE 15ATHE CEO'S SALARY IS DETERMINED BY AN EXECUTIVE COMMITTEE OF THE BOARD AND IS BASED ON A REVIEW OF COMPARABILITY DATA FROM SIMILAR ORGANIZATIONS.
FORM 990, PART VI, SECTION C, LINE 18THE FORM 990 AND THE IRS STATUS LETTER ARE AVAILABLE TO THE PUBLIC UPON REQUEST AND ON GUIDESTAR.ORG.
FORM 990, PART VI, SECTION C, LINE 19ALL OF THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.
990, PART VI, LINE 14THE ORGANIZATION IS CURRENTLY EVALUATING THE IMPLEMENTATION OF A WRITTEN DOCUMENT RETENTION AND DESTRUCTION POLICY.
990, PART VIINO BOARD MEMBERS RECEIVE COMPENSATION FOR THEIR SERVICE. SCOTT MCDONALD RECEIVED THE COMPENSATION REPORTED FOR HIS SERVICES AS THE ORGANIZATION'S PRESIDENT AND CEO.
FORM 990, PART XII, LINE 2CTHE ORGANIZATION'S PROCESS FOR SELECTION OF AN INDEPENDENT ACCOUNTANT AND MONITORING OF THE AUDIT PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.

Schedule R IRS990ScheduleR

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp

Disregarded Entity Name DisregardedEntityName

FieldValueIRS element (for citing)
Business Name Line1ARF CHARITABLE FOUNDATION INCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line1432 PARK AVENUE SOUTHAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10016ZIPCd
FieldValueIRS element (for citing)
EIN832786566EIN
Primary ActivitiesFUNDRAISING FOR RELATED ORGANIZATIONSPrimaryActivitiesTxt
Legal Domicile StateNYLegalDomicileStateCd
Exempt Code Section501(C)(3)ExemptCodeSectionTxt
Public Charity StatusLINE 7PublicCharityStatusTxt

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1ADVERTISING RESEARCH FOUNDATION INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Controlled OrganizationYes (1)ControlledOrganizationInd
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts Rylts0ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org0GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth OrgYes (1)GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other OrgYes (1)LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org0LoansOrGuaranteesFromOthOrgInd
Div Related Organization0DivRelatedOrganizationInd
Asset Sale To Other Org0AssetSaleToOtherOrgInd
Asset Purchase From Other Org0AssetPurchaseFromOtherOrgInd
Asset Exchange0AssetExchangeInd
Rental Of Facilities To Oth Org0RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org0RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth OrgYes (1)PerformOfServicesForOthOrgInd
Perform Of Services By Other Org0PerformOfServicesByOtherOrgInd
Sharing Of FacilitiesYes (1)SharingOfFacilitiesInd
Paid Employees SharingYes (1)PaidEmployeesSharingInd
Reimbursement Paid To Other Org0ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other OrgYes (1)ReimbursementPaidByOtherOrgInd
Transfer To Other Org0TransferToOtherOrgInd
Transfer From Other OrgYes (1)TransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp (2 entries)

Transaction TypeTransactionTypeTxtInvolvedInvolvedAmtMethod Of Amount DeterminationMethodOfAmountDeterminationTxt
ARF CHARITABLE FOUNDATION INC
C$894,267BOOKS & RECORDS
ARF CHARITABLE FOUNDATION INC
D$712,184BOOKS & RECORDS