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THE BRANDLAB: Form 990, tax year 2023

View the entire original 990 at ProPublica ↗

Organization
THE BRANDLAB (EIN 80-0199088)
Tax period
2023-07-01 to 2024-06-30
Filed
2024-12-09
IRS object ID
202433449349300313
Schema version
2023v5.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2024-12-09T08:35:30-06:00ReturnTs
Tax Period End2024-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN411647057PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1MAHONEY ULBRICH CHRISTIANSEN & RUSS PABusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line110 RIVER PARK PLAZA SUITE 800AddressLine1Txt
CitySAINT PAULCityNm
State AbbreviationMNStateAbbreviationCd
ZIP55107ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2023-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN800199088EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1THE BRANDLABBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlTHEBBusinessNameControlTxt
Phone6124830167PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 8159AddressLine1Txt
CityMINNEAPOLISCityNm
State AbbreviationMNStateAbbreviationCd
ZIP55408ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonKELLI WILLIAMSPersonNm
Person TitleCHEIF EXECUTIVE OFFICERPersonTitleTxt
Phone6124830167PhoneNum
Signature2024-11-25SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (1)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonMARC A KOTSONASPreparerPersonNm
PTINP00544551PTIN
Phone6512276695PhoneNum
Preparation2024-11-25PreparationDt
FieldValueIRS element (for citing)
Tax2023TaxYr
Build TS2024-10-15 13:58:12ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Address ChangeYes (X)AddressChangeInd
Principal OfficerKELLI WILLIAMSPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 8159AddressLine1Txt
CityMINNEAPOLISCityNm
State AbbreviationMNStateAbbreviationCd
ZIP55408ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$1,813,546GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressWWW.THEBRANDLAB.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation2008FormationYr
Legal Domicile StateMNLegalDomicileStateCd
Activity Or MissionTO CHANGE THE FACE AND VOICE OF THE MARKETING AND ADVERTISING PROFESSIONActivityOrMissionDesc
Voting Members Governing Body15VotingMembersGoverningBodyCnt
Voting Members Independent15VotingMembersIndependentCnt
Total Employee150TotalEmployeeCnt
Total Volunteers150TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$1,024,314PYContributionsGrantsAmt
CY Contributions Grants$1,286,285CYContributionsGrantsAmt
PY Program Service Revenue$324,895PYProgramServiceRevenueAmt
CY Program Service Revenue$355,976CYProgramServiceRevenueAmt
PY Investment Income$15,117PYInvestmentIncomeAmt
CY Investment Income$17,035CYInvestmentIncomeAmt
PY Other Revenue$128,474PYOtherRevenueAmt
CY Other Revenue$110,253CYOtherRevenueAmt
PY Total Revenue$1,492,800PYTotalRevenueAmt
CY Total Revenue$1,769,549CYTotalRevenueAmt
PY Grants And Similar Paid$31,487PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$29,001CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$2,025,796PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$1,855,879CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$22,500PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$6,174CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$249,545CYTotalFundraisingExpenseAmt
PY Other Expenses$683,476PYOtherExpensesAmt
CY Other Expenses$600,031CYOtherExpensesAmt
PY Total Expenses$2,763,259PYTotalExpensesAmt
CY Total Expenses$2,491,085CYTotalExpensesAmt
PY Revenues Less Expenses-$1,270,459PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$721,536CYRevenuesLessExpensesAmt
Total Assets BOY$1,816,347TotalAssetsBOYAmt
Total Assets EOY$1,004,516TotalAssetsEOYAmt
Total Liabilities BOY$379,540TotalLiabilitiesBOYAmt
Total Liabilities EOY$289,245TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$1,436,807NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$715,271NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTO CHANGE THE FACE AND VOICE OF THE MARKETING AND ADVERTISING PROFESSION.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$1,274,598ExpenseAmt
Revenue$157,000RevenueAmt
DescACCESS - 97% OF INTERNS FEEL CONFIDENT IN THEIR CAREER PURSUITS, AND 100% OF PARTNERS ARE EAGER TO CONTINUEDEVELOPING AND HIRING THEM.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$96,860ExpenseAmt
DescEXPOSURE - EXPOSED MORE THAN 1,500 YOUNG PEOPLE TO CAREER PATHS IN MARKETING AND ADVERTISING.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
Expense$216,672ExpenseAmt
Revenue$198,976RevenueAmt
DescEQUITY - OVER 350 PARTICIPANTS ATTENDED OUR FEARLESS CONFERENCE, WITH 98% RATING IT AS ONE OF THE BEST THEY'VEEVER EXPERIENCED.Desc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
Expense$79,454ExpenseAmt
Grant$29,001GrantAmt
DescOPPORTUNITY - AWARDED NEARLY $100,000 IN SCHOLARSHIPS, CREATING LONG-TERM OPPORTUNITIES FOR FUTURE LEADERS.Desc
FieldValueIRS element (for citing)
Total Other Prog Srvc Expense$79,454TotalOtherProgSrvcExpenseAmt
Total Other Prog Srvc Grant$29,001TotalOtherProgSrvcGrantAmt
Total Program Service Expenses$1,667,584TotalProgramServiceExpensesAmt
Described In Section501c3Yes (1)DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other Liabilities0ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising ActivitiesYes (1)FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To IndividualsYes (1)GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
PY Excess Benefit Trans0PYExcessBenefitTransInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash ContriYes (1)DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document20IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee150EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Quid Pro Quo Contributions0QuidProQuoContributionsInd
Form8282 Property Disposed Of0Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members15GoverningBodyVotingMembersCnt
Independent Voting Member15IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention Policy0DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldMNStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldWIStatesWhereCopyOfReturnIsFldCd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1KELLI WILLIAMSBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone6124830167PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 8159AddressLine1Txt
CityMINNEAPOLISCityNm
State AbbreviationMNStateAbbreviationCd
ZIP55408ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (16 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmt
MARY BETH GEORGE
CHAIR2.00Yes (X)Yes (X)$0$0$0
THOMAS JEFFERSON
VICE CHAIR1.00Yes (X)Yes (X)$0$0$0
LORENZ ESGUERRA
TREASURER2.00Yes (X)Yes (X)$0$0$0
TAYLOR HARRIS
SECRETARY0.25Yes (X)$0$0$0
ERIC ASHWORTH
BOARD MEMBER0.25Yes (X)$0$0$0
FRANK CROWSON
BOARD MEMBER0.25Yes (X)$0$0$0
JEFF KING
BOARD MEMBER0.25Yes (X)$0$0$0
TRAVON SELLERS
BOARD MEMBER0.25Yes (X)$0$0$0
KATHY MCCUSKEY
BOARD MEMBER0.25Yes (X)$0$0$0
MILENA OLIVEIRA
BOARD MEMBER0.25Yes (X)$0$0$0
ALYSSA ABILO
BOARD MEMBER0.25Yes (X)$0$0$0
DELPHANIE DANIELS
BOARD MEMBER0.25Yes (X)$0$0$0
LYNN FRANZ
BOARD MEMBER0.25Yes (X)$0$0$0
MYRON KING
BOARD MEMBER0.25Yes (X)$0$0$0
ANTHONY ROMANO
BOARD MEMBER0.25Yes (X)$0$0$0
KELLI WILILAMS
CEO50.00Yes (X)$161,000$0$15,970
FieldValueIRS element (for citing)
Total Reportable Comp From Org$161,000TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$15,970TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K1IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp

Contractor Name ContractorName

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1CLIFTONLARSONALLEN LLPBusinessNameLine1Txt

Contractor Address ContractorAddress

US Address USAddress

FieldValueIRS element (for citing)
Address Line1220 SOUTH 6TH STREET SUITE 300AddressLine1Txt
CityMINNEAPOLISCityNm
State AbbreviationMNStateAbbreviationCd
ZIP55402ZIPCd
FieldValueIRS element (for citing)
ServicesACCOUNTING & HUMAN RESOURCESServicesDesc
Compensation$210,373CompensationAmt
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K1CntrctRcvdGreaterThan100KCnt
Fundraising$6,500FundraisingAmt
All Other Contributions$1,279,785AllOtherContributionsAmt
Noncash Contributions$27,390NoncashContributionsAmt
Total Contributions$1,286,285TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
FELLOWSHIP CONTRACTS900099$157,000$157,000
FEARLESS CONFERENCE900099$110,030$110,030
FEARLESS WORKSHOPS900099$88,946$88,946
FieldValueIRS element (for citing)
Total Program Service Revenue$355,976TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$17,035TotalRevenueColumnAmt
Exclusion$17,035ExclusionAmt
FieldValueIRS element (for citing)
Fundraising Gross Income$154,250FundraisingGrossIncomeAmt
Contri Rpt Fundraising Event$6,500ContriRptFundraisingEventAmt
Fundraising Direct Expenses$43,997FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

FieldValueIRS element (for citing)
Total Revenue Column$110,253TotalRevenueColumnAmt
Exclusion$110,253ExclusionAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,769,549TotalRevenueColumnAmt
Related Or Exempt Func Income$355,976RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$127,288ExclusionAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$29,001TotalAmt
Program Services$29,001ProgramServicesAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$207,433TotalAmt
Program Services$87,122ProgramServicesAmt
Management And General$87,122ManagementAndGeneralAmt
Fundraising$33,189FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$1,475,874TotalAmt
Program Services$1,239,648ProgramServicesAmt
Management And General$69,435ManagementAndGeneralAmt
Fundraising$166,791FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$7,426TotalAmt
Program Services$741ProgramServicesAmt
Management And General$6,545ManagementAndGeneralAmt
Fundraising$140FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$26,275TotalAmt
Program Services$957ProgramServicesAmt
Management And General$25,318ManagementAndGeneralAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$138,871TotalAmt
Program Services$102,128ProgramServicesAmt
Management And General$21,598ManagementAndGeneralAmt
Fundraising$15,145FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$1,524TotalAmt
Program Services$159ProgramServicesAmt
Management And General$1,365ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$230,092TotalAmt
Management And General$230,092ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$6,174TotalAmt
Fundraising$6,174FundraisingAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$139,729TotalAmt
Program Services$95,015ProgramServicesAmt
Management And General$35,923ManagementAndGeneralAmt
Fundraising$8,791FundraisingAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$5,356TotalAmt
Program Services$816ProgramServicesAmt
Management And General$1,057ManagementAndGeneralAmt
Fundraising$3,483FundraisingAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$41,564TotalAmt
Program Services$7,928ProgramServicesAmt
Management And General$24,634ManagementAndGeneralAmt
Fundraising$9,002FundraisingAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$31,372TotalAmt
Program Services$3,990ProgramServicesAmt
Management And General$26,212ManagementAndGeneralAmt
Fundraising$1,170FundraisingAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$598TotalAmt
Program Services$225ProgramServicesAmt
Management And General$373ManagementAndGeneralAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$22,929TotalAmt
Program Services$5,655ProgramServicesAmt
Management And General$16,209ManagementAndGeneralAmt
Fundraising$1,065FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$6,516TotalAmt
Management And General$6,516ManagementAndGeneralAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$17,040TotalAmt
Management And General$17,040ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (2 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmtManagement And GeneralManagementAndGeneralAmtFundraisingFundraisingAmt
MEALS AND ENTERTAINMENT$101,935$93,574$3,851$4,510
MISCELLANEOUS$1,376$625$666$85

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$2,491,085TotalAmt
Program Services$1,667,584ProgramServicesAmt
Management And General$573,956ManagementAndGeneralAmt
Fundraising$249,545FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$776,585BOYAmt
EOY$213,158EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$540,356BOYAmt
EOY$438,002EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$401,467BOYAmt
EOY$248,854EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$42,134BOYAmt
EOY$65,500EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$41,686BOYAmt
EOY$31,399EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$14,119LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$6,516LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$14,119BOYAmt
EOY$7,603EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$1,816,347BOYAmt
EOY$1,004,516EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$275,317BOYAmt
EOY$152,689EOYAmt

Grants Payable GrantsPayableGrp

FieldValueIRS element (for citing)
BOY$57,556BOYAmt
EOY$71,556EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$46,667BOYAmt
EOY$65,000EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$379,540BOYAmt
EOY$289,245EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$678,379BOYAmt
EOY$183,818EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$758,428BOYAmt
EOY$531,453EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$1,436,807BOYAmt
EOY$715,271EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$1,816,347BOYAmt
EOY$1,004,516EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$721,536ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$1,289,358CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$2,610,864CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$2,073,398CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$1,024,313CurrentTaxYearMinus1YearAmt
Current Tax Year$1,286,285CurrentTaxYearAmt
Total$8,284,218TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$1,289,358CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$2,610,864CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$2,073,398CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$1,024,313CurrentTaxYearMinus1YearAmt
Current Tax Year$1,286,285CurrentTaxYearAmt
Total$8,284,218TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$2,009,487SubstantialContributorsTotAmt
Public Support Total170$6,274,731PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$137CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$2,612CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$1,724CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$15,118CurrentTaxYearMinus1YearAmt
Current Tax Year$17,035CurrentTaxYearAmt
Total$36,626TotalAmt

Unrelated Business Net Incm170 UnrelatedBusinessNetIncm170Grp

FieldValueIRS element (for citing)
Current Tax Year$110,253CurrentTaxYearAmt
Total$110,253TotalAmt
FieldValueIRS element (for citing)
Total Support$8,431,097TotalSupportAmt
Gross Receipts Rltd Activities$1,283,027GrossReceiptsRltdActivitiesAmt
Public Support CY1700.74420PublicSupportCY170Pct
Public Support PY1700.77860PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests CY170Yes (X)ThirtyThrPctSuprtTestsCY170Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$14,119OtherCostOrOtherBasisAmt
Depreciation$6,516DepreciationAmt
Book Value$7,603BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$7,603TotalBookValueLandBuildingsAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$2,078,117TotalRevEtcAuditedFinclStmtAmt
Donated Services And Use Fclts$308,568DonatedServicesAndUseFcltsAmt
Revenue Not Reported$308,568RevenueNotReportedAmt
Revenue Subtotal$1,769,549RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$1,769,549TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$2,799,653TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$308,568DonatedServicesUseFcltsAmt
Expenses Not Reported$308,568ExpensesNotReportedAmt
Expenses Subtotal$2,491,085ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$2,491,085TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART X, LINE 2:FormAndLineReferenceDesc
ExplanationTHE BRANDLAB HAS A TAX-EXEMPT STATUS UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND MINNESOTA STATUTE 290.05. IT HAS BEEN CLASSIFIED AS AN ORGANIZATION THAT IS NOT A PRIVATE FOUNDATION UNDER SECTION 509(A)(2) OF THE INTERNAL REVENUE CODE AND CONTRIBUTIONS BY DONORS ARE TAX DEDUCTIBLE. THE BRANDLAB DID NOT HAVE ANY UNRELATED BUSINESS INCOME IN 2024 OR 2023. THE BRANDLAB BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN, AND ACCORDINGLY, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS.ExplanationTxt

Schedule G IRS990ScheduleG

FieldValueIRS element (for citing)
Solicitation Of Non Govt GrantsYes (X)SolicitationOfNonGovtGrantsInd
Special Fundraising EventsYes (X)SpecialFundraisingEventsInd

Fundraising Event Information FundraisingEventInformationGrp

FieldValueIRS element (for citing)
Event1IGNITE GALAEvent1Nm
Gross Receipts Event1$160,750GrossReceiptsEvent1Amt
Charitable Contri Event1$6,500CharitableContriEvent1Amt
Gross Revenue Event1$154,250GrossRevenueEvent1Amt
Food And Beverage Event1$42,538FoodAndBeverageEvent1Amt
Other Direct Expenses Event1$1,459OtherDirectExpensesEvent1Amt
Gross Receipts Total$160,750GrossReceiptsTotalAmt
Charitable Contributions Tot$6,500CharitableContributionsTotAmt
Gross Revenue Total Events$154,250GrossRevenueTotalEventsAmt
Food And Beverage Total Events$42,538FoodAndBeverageTotalEventsAmt
Oth Direct Expnss Total Events$1,459OthDirectExpnssTotalEventsAmt
Direct Expense Summary Events$43,997DirectExpenseSummaryEventsAmt
Net Income Summary$110,253NetIncomeSummaryAmt

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (1)GrantRecordsMaintainedInd

Grants Other Asst To Indiv In US GrantsOtherAsstToIndivInUSGrp

FieldValueIRS element (for citing)
Grant TypeSCHOLARSHIPSGrantTypeTxt
Recipient5RecipientCnt
Cash Grant$29,001CashGrantAmt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org0CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs0CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org0CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs0CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments0AnyNonFixedPaymentsInd
Initial Contract Exception0InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp

FieldValueIRS element (for citing)
PersonKELLI WILILAMSPersonNm
TitleCEOTitleTxt
Base Compensation Filing Org$161,000BaseCompensationFilingOrgAmt
Compensation Based On Rltd Orgs$0CompensationBasedOnRltdOrgsAmt
Bonus Filing Organization$0BonusFilingOrganizationAmount
Bonus Related Organizations$0BonusRelatedOrganizationsAmt
Other Compensation Filing Org$0OtherCompensationFilingOrgAmt
Other Compensation Rltd Orgs$0OtherCompensationRltdOrgsAmt
Deferred Compensation Flng Org$46DeferredCompensationFlngOrgAmt
Deferred Comp Rltd Orgs$0DeferredCompRltdOrgsAmt
Nontaxable Benefits Filing Org$15,924NontaxableBenefitsFilingOrgAmt
Nontaxable Benefits Rltd Orgs$0NontaxableBenefitsRltdOrgsAmt
Total Compensation Filing Org$176,970TotalCompensationFilingOrgAmt
Total Compensation Rltd Orgs$0TotalCompensationRltdOrgsAmt
Comp Report Prior990 Filing Org$0CompReportPrior990FilingOrgAmt
Comp Report Prior990 Rltd Orgs$0CompReportPrior990RltdOrgsAmt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 3FormAndLineReferenceDesc
ExplanationCEO COMPENSATION IS APPROVED BY THE BOARD OF DIRECTORS.ExplanationTxt

Schedule M IRS990ScheduleM

Other Non Cash Contri Table OtherNonCashContriTableGrp

FieldValueIRS element (for citing)
Non Cash CheckboxYes (X)NonCashCheckboxInd
DescDONATED MATERIALSDesc
Contribution35ContributionCnt
Noncash Contributions Rpt F990$27,390NoncashContributionsRptF990Amt
Method Of Determining RevenuesFMVMethodOfDeterminingRevenuesTxt
FieldValueIRS element (for citing)
Any Property That Must Be Held0AnyPropertyThatMustBeHeldInd
Review Process Unusual NC Gifts0ReviewProcessUnusualNCGiftsInd
Third Parties Used0ThirdPartiesUsedInd

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION B, LINE 11BAN INDEPENDENT ACCOUNTING FIRM PREPARES THE 990. THE TREASURER AND EXECUTIVE DIRECTOR VERIFY THE AMOUNTS AND OTHER INFORMATION ON THE FORM 990. THE BOARD CHAIR COMPLETES THE REVIEW AND SIGNS OFF. THE FULL BOARD OF DIRECTORS IS PROVIDED A COPY OF THE FORM 990 PRIOR TO FILING WITH THE IRS.
FORM 990, PART VI, SECTION B, LINE 12CTHE ORGANIZATION'S CONFLICT OF INTEREST POLICY APPLIES TO DIRECTORS, OFFICERS, AND MEMBERS OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS. CONFLICTS ARE DETERMINED BY THE BOARD SHALL DETERMINE WHETHER A CONFLICT EXISTS. IN CONNECTION WITH ANY ACTUAL OR POSSIBLE CONFLICT OF INTEREST, AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS AND MEMBERS OF COMMITTEES WITH GOVERNING BOARD DELEGATED POWERS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. AFTER DISCLOSURE OF THE FINANCIAL INTEREST AND ALL MATERIAL FACTS, AND AFTER ANY DISCUSSION WITH THE INTERESTED PERSON, HE/SHE SHALL LEAVE THE GOVERNING BOARD OR COMMITTEE MEETING WHILE THE DETERMINATION OF A CONFLICT OF INTEREST IS DISCUSSED AND VOTED UPON. THE REMAINING BOARD OR COMMITTEE MEMBERS SHALL DECIDE IF A CONFLICT OF INTEREST EXISTS. THE INTERESTED DIRECTOR MAY BE PRESENT FOR DISCUSSION TO ANSWER QUESTIONS, BUT MAY NOT ADVOCATE FOR THE ACTION TO BE TAKEN, CANNOT BE INCLUDED TO ESTABLISH A QUORUM FOR THE MEETING, AND MUST LEAVE THE ROOM WHILE A VOTE IS TAKEN. THE MINUTES OF ALL ACTIONS TAKEN ON SUCH MATTERS SHALL CLEARLY REFLECT THAT THESE REQUIREMENTS HAVE BEEN MET.
FORM 990, PART VI, SECTION B, LINE 15ATHE BOARD OF DIRECTORS REVIEW AND APPROVE THE COMPENSATION OF THE EXECUTIVE DIRECTOR BASED ON THE PROPOSED BUDGET AND SALARIES OF SIMILAR ROLES OF COMPARABLE NONPROFITS.
FORM 990, PART VI, SECTION C, LINE 19AVAILABLE UPON REQUEST.