LATIN AMERICAN MULTICHANNEL ADVERTISING: Form 990, tax year 2022

View the entire original 990 at ProPublica ↗

Organization: LATIN AMERICAN MULTICHANNEL ADVERTISING (EIN 43-1989548)
Tax period: 2022-01-01 to 2022-12-31
Filed: 2023-05-04
IRS object ID: 202321249349302272
Schema version: 2022v5.0
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule B
Schedule C
Schedule D
Schedule F
Schedule J
Schedule L
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2023-05-04T13:55:57-05:00	ReturnTs
Tax Period End	2022-12-31	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	204946415	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	HLB GRAVIER LLP	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	396 ALHAMBRA CIRCLE	AddressLine1Txt
City	CORAL GABLES	CityNm
State Abbreviation	FL	StateAbbreviationCd
ZIP	33134	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2022-01-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	431989548	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	LATIN AMERICAN MULTICHANNEL ADVERTISING	BusinessNameLine1Txt
Business Name Line2	COUNCIL INC	BusinessNameLine2Txt

Field	Value	IRS element (for citing)
Business Name Control	LATI	BusinessNameControlTxt
Phone	7862287227	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	1825 PONCE DE LEON 218	AddressLine1Txt
City	CORAL GABLES	CityNm
State Abbreviation	FL	StateAbbreviationCd
ZIP	33134	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	ENRIQUE R MARTINEZ	PersonNm
Person Title	PRESIDENT	PersonTitleTxt
Phone	7862287227	PhoneNum
Signature	2023-05-04	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

Field	Value	IRS element (for citing)
Person First	ENRIQUE	PersonFirstNm
Person Last	MARTINEZ	PersonLastNm

Field	Value	IRS element (for citing)
SSN	999009999	SSN

Field	Value	IRS element (for citing)
IRS Responsible Prty Info Curr	0	IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	LEONARDO D GRAVIER	PreparerPersonNm
PTIN	P00368983	PTIN
Phone	3054463022	PhoneNum

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

Field	Value	IRS element (for citing)
Trusted Customer	2	TrustedCustomerCd
Authentication Assurance Level	AAL1	AuthenticationAssuranceLevelCd
Identity Assurance Level	IAL1	IdentityAssuranceLevelCd

Field	Value	IRS element (for citing)
Tax	2022	TaxYr
Build TS	2023-04-26 12:10:37Z	BuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

Field	Value	IRS element (for citing)
Business Name Line1	LATIN AMERICAN MEDIA ADVERTISING COUNCIL	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Principal Officer	ENRIQUE R MARTINEZ	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	1825 PONCE DE LEON 218	AddressLine1Txt
City	CORAL GABLES	CityNm
State Abbreviation	FL	StateAbbreviationCd
ZIP	33134	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$740,072	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c	Yes (X)	Organization501cInd
Website Address	WWW.LAMAC.ORG	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	2003	FormationYr
Legal Domicile State	FL	LegalDomicileStateCd
Activity Or Mission	THE PRIMARY MISSION OF LAMAC IS TO GENERATE RESEARCH INFORMATION AND INSIGHTS THAT WILL ASSIST ADVERTISERS AND THEIR RESPECTIVE ADVERTISING AGENCIES TO BETTER UNDERSTAND THE BENEFITS OF ADVERTISING IN CABLE TELEVISION. WE ADDITIONALLY ASSIST OUR 35 MEMBERS NETWORKS IN TRACKING THE OVERALL ADVERTISING INVESTMENT. THIS INFORMATION IS USED TO EVALUATE THE PERFORMANCE OF THE MEMBERSHIP GROUP.	ActivityOrMissionDesc
Voting Members Governing Body	8	VotingMembersGoverningBodyCnt
Voting Members Independent	8	VotingMembersIndependentCnt
Total Employee	3	TotalEmployeeCnt
Total Volunteers	0	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$295,985	PYContributionsGrantsAmt
CY Contributions Grants	$737,605	CYContributionsGrantsAmt
PY Program Service Revenue	$0	PYProgramServiceRevenueAmt
CY Program Service Revenue	$0	CYProgramServiceRevenueAmt
PY Investment Income	$1,859	PYInvestmentIncomeAmt
CY Investment Income	$2,467	CYInvestmentIncomeAmt
PY Other Revenue	$0	PYOtherRevenueAmt
CY Other Revenue	$0	CYOtherRevenueAmt
PY Total Revenue	$297,844	PYTotalRevenueAmt
CY Total Revenue	$740,072	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$392,004	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$461,258	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$0	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$0	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$0	CYTotalFundraisingExpenseAmt
PY Other Expenses	$327,024	PYOtherExpensesAmt
CY Other Expenses	$304,487	CYOtherExpensesAmt
PY Total Expenses	$719,028	PYTotalExpensesAmt
CY Total Expenses	$765,745	CYTotalExpensesAmt
PY Revenues Less Expenses	-$421,184	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	-$25,673	CYRevenuesLessExpensesAmt
Total Assets BOY	$540,728	TotalAssetsBOYAmt
Total Assets EOY	$444,655	TotalAssetsEOYAmt
Total Liabilities BOY	$144,814	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$74,414	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$395,914	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$370,241	NetAssetsOrFundBalancesEOYAmt
Mission	TO DRIVE AND PROMOTE THE DEVELOPMENT OF MULTIPLATFORM AUDIENCE MEASUREMENT SOLUTIONS AND TECHNOLOGY IN LATIN AMERICA WITH A FOCUS ON DATA, RESEARCH, INSIGHTS AND ADVANCED ADVERTISING SOLUTIONS.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Expense	$683,492	ExpenseAmt
Revenue	$2,467	RevenueAmt
Desc	LAMAC HAS BEEN SUCCESSFUL IN ASSISTING MEMBERS WITH FUNDING A SERIES OF JOINT INDUSTRY RESEARCH INITIATIVES. LAMAC DEVELOPED A COMMUNICATIONS PROGRAM TO DISSEMINATE THIS INFORMATION VIA SEMINARS, WORKSHOPS, AND NEWSLETTERS.	Desc
Total Program Service Expenses	$683,492	TotalProgramServiceExpensesAmt
Described In Section501c3	0	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Subject To Proxy Tax	Yes (1)	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	0	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	0	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	Yes (1)	ForeignOfficeInd
Foreign Activities	Yes (1)	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	0	ProfessionalFundraisingInd
Fundraising Activities	0	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	Yes (1)	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	2	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Backup Wthld Compliance	Yes (1)	BackupWthldComplianceInd
Employee	3	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	0	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	8	GoverningBodyVotingMembersCnt
Independent Voting Member	8	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	Yes (1)	ElectionOfBoardMembersInd
Decisions Subject To Approva	Yes (1)	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	0	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	Yes (1)	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	0	ConflictOfInterestPolicyInd
Whistleblower Policy	0	WhistleblowerPolicyInd
Document Retention Policy	0	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	Yes (1)	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	ENRIQUE R MARTINEZ	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Phone	7862287227	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	1825 PONCE DE LEON SUITE 218	AddressLine1Txt
City	CORAL GABLES	CityNm
State Abbreviation	FL	StateAbbreviationCd
ZIP	33134	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (11 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	OfficerOfficerInd	Highest Compensated EmployeeHighestCompensatedEmployeeInd
ENRIQUE CUSCO
DIRECTOR	1.00	Yes (X)	$0	$0	$0
FERNANDO MEDIN
DIRECTOR	1.00	Yes (X)	$0	$0	$0
EDUARDO RUIZ
SECRETARY, DIRECTOR	1.00	Yes (X)	$0	$0	$0	Yes (X)
GUS O'BRIEN
DIRECTOR	1.00	Yes (X)	$0	$0	$0
HECTOR COSTA
DIRECTOR	1.00	Yes (X)	$0	$0	$0
ENRIQUE R MARTINEZ
CHAIRMAN, PRESIDENT	30.00	Yes (X)	$120,000	$0	$0	Yes (X)
JOHN ROSSITER
DIRECTOR	1.00	Yes (X)	$0	$0	$0
JESUS BARON
DIRECTOR	1.00	Yes (X)	$0	$0	$0
BRYAN SCHILLER RESIGNED 1222
DIRECTOR	1.00	Yes (X)	$0	$0	$0
FELIPE DESTEFANI RESIGNED 0922
DIRECTOR	1.00	Yes (X)	$0	$0	$0
FRIDA ALVAREZ
DIRECTOR OF ANALYTICS & INSIGHT	40.00		$171,255	$0	$0		Yes (X)

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$291,255	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$0	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	2	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp

Contractor Name ContractorName

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	PAYCHEX	BusinessNameLine1Txt

Contractor Address ContractorAddress

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	3100 SW 145TH AVE SUITE 400	AddressLine1Txt
City	MIRAMAR	CityNm
State Abbreviation	FL	StateAbbreviationCd
ZIP	33027	ZIPCd

Field	Value	IRS element (for citing)
Services	EMPLOYEE LEASING	ServicesDesc
Compensation	$368,487	CompensationAmt

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	1	CntrctRcvdGreaterThan100KCnt
Membership Dues	$737,605	MembershipDuesAmt
Total Contributions	$737,605	TotalContributionsAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$2,467	TotalRevenueColumnAmt
Related Or Exempt Func Income	$2,467	RelatedOrExemptFuncIncomeAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$740,072	TotalRevenueColumnAmt
Related Or Exempt Func Income	$2,467	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	$0	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$291,255	TotalAmt
Program Services	$291,255	ProgramServicesAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$56,391	TotalAmt
Program Services	$16,589	ProgramServicesAmt
Management And General	$39,802	ManagementAndGeneralAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$11,211	TotalAmt
Program Services	$9,619	ProgramServicesAmt
Management And General	$1,592	ManagementAndGeneralAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$71,001	TotalAmt
Program Services	$70,967	ProgramServicesAmt
Management And General	$34	ManagementAndGeneralAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$31,400	TotalAmt
Program Services	$27,876	ProgramServicesAmt
Management And General	$3,524	ManagementAndGeneralAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$6,559	TotalAmt
Management And General	$6,559	ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$126,038	TotalAmt
Program Services	$119,838	ProgramServicesAmt
Management And General	$6,200	ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$6,323	TotalAmt
Program Services	$4,162	ProgramServicesAmt
Management And General	$2,161	ManagementAndGeneralAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$877	TotalAmt
Program Services	$877	ProgramServicesAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$6,237	TotalAmt
Management And General	$6,237	ManagementAndGeneralAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$2,908	TotalAmt
Management And General	$2,908	ManagementAndGeneralAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$22,868	TotalAmt
Program Services	$22,868	ProgramServicesAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$17,950	TotalAmt
Program Services	$17,950	ProgramServicesAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$2,595	TotalAmt
Program Services	$187	ProgramServicesAmt
Management And General	$2,408	ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt	Program ServicesProgramServicesAmt	Management And GeneralManagementAndGeneralAmt
RESEARCH	$76,159	$76,159
WEB HOSTING EXPENSE	$25,145	$25,145
TELEPHONE & INTERNET EX	$4,897		$4,897
ADMINISTRATIVE FEES	$4,153		$4,153

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$1,778	TotalAmt
Management And General	$1,778	ManagementAndGeneralAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$765,745	TotalAmt
Program Services	$683,492	ProgramServicesAmt
Management And General	$82,253	ManagementAndGeneralAmt
Fundraising	$0	FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$521,473	BOYAmt
EOY	$443,350	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$1,305	BOYAmt
EOY	$1,305	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$89,750	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$89,750	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$17,950	BOYAmt
EOY	$0	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$540,728	BOYAmt
EOY	$444,655	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$144,053	BOYAmt
EOY	$72,128	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$761	BOYAmt
EOY	$2,286	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$144,814	BOYAmt
EOY	$74,414	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$395,914	BOYAmt
EOY	$370,241	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$395,914	BOYAmt
EOY	$370,241	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$540,728	BOYAmt
EOY	$444,655	EOYAmt

Field	Value	IRS element (for citing)
Reconcilation Revenue Expnss	-$25,673	ReconcilationRevenueExpnssAmt
Other Changes In Net Assets	$0	OtherChangesInNetAssetsAmt
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	0	FSAuditedInd
Federal Grant Audit Required	0	FederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule C IRS990ScheduleC

Field	Value	IRS element (for citing)
Substantially All Dues Nonded	0	SubstantiallyAllDuesNondedInd
Only In House Lobbying	Yes (1)	OnlyInHouseLobbyingInd
Agree Carryover Prior Year	0	AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$89,750	OtherCostOrOtherBasisAmt
Depreciation	$89,750	DepreciationAmt
Book Value	$0	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$0	TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

Field	Value	IRS element (for citing)
Desc	CREDIT CARD PAYABLE	Desc
Amt	$2,286	Amt

Field	Value	IRS element (for citing)
Total Liability	$2,286	TotalLiabilityAmt

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp

Field	Value	IRS element (for citing)
Region	COLOMBIA	RegionTxt
Offices	1	OfficesCnt
Employee	1	EmployeeCnt
Type Of Activities Conducted	PROGRAM SERVICES	TypeOfActivitiesConductedTxt
Specific Services Provided	LAMAC'S GOALS FROM A RESEARCH PERSPECTIVE ARE TO CONSTANTLY STANDARDIZE THE INFORMATION AVAILABLE FOR PAY TV, GENERATE NEW INSIGHTS, AND DEVELOP INNOVATIVE TOOLS, WHICH WILL HELP AGENCIES AND ADVERTISERS IN THE MEDIA SELECTION AND BUDGET DISTRIBUTION PROCESSES.	SpecificServicesProvidedTxt
Region Total Expenditures	$26,743	RegionTotalExpendituresAmt

Field	Value	IRS element (for citing)
Subtotal Offices	1	SubtotalOfficesCnt
Subtotal Employees	0	SubtotalEmployeesCnt
Continuation Total Office	0	ContinuationTotalOfficeCnt
Continuation Total Employee	0	ContinuationTotalEmployeeCnt
Total Office	1	TotalOfficeCnt
Total Employee	0	TotalEmployeeCnt
Subtotal Spent	$26,743	SubtotalSpentAmt
Continuation Spent	$0	ContinuationSpentAmt
Total Spent	$26,743	TotalSpentAmt
Transfer To Foreign Corp	0	TransferToForeignCorpInd
Interest In Foreign Trust	0	InterestInForeignTrustInd
Foreign Corp Ownership	0	ForeignCorpOwnershipInd
Passive Foreign Investmest Co	0	PassiveForeignInvestmestCoInd
Foreign Partnership	0	ForeignPartnershipInd
Boycott Countries	0	BoycottCountriesInd

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART I, LINE 2:	THE ORGANIZATION MAINTAINS OPEN LINES OF COMMUNICATION WITH THE FOREIGN ORGANIZATION RECEIVING THE GRANT TO ENSURE THAT FUNDS ARE USED AS AGREED BEFORE HAND. ADDITIONALLY THE ORGANIZATION IS PROVIDED WITH FINANCIAL STATEMENTS AND INTERNAL REPORTS OF THE ORGANIZATION RECEIVING THE GRANTS WHERE THE FUND'S USE CAN BE VERIFIED. ;LIST TOTAL 26,743
PART III ACCOUNTING METHOD:

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
Severance Payment	0	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	0	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp

Field	Value	IRS element (for citing)
Person	FRIDA ALVAREZ	PersonNm
Title	DIRECTOR OF ANALYTICS & INSIGHT	TitleTxt
Base Compensation Filing Org	$171,255	BaseCompensationFilingOrgAmt
Compensation Based On Rltd Orgs	$0	CompensationBasedOnRltdOrgsAmt
Bonus Filing Organization	$0	BonusFilingOrganizationAmount
Bonus Related Organizations	$0	BonusRelatedOrganizationsAmt
Other Compensation Filing Org	$0	OtherCompensationFilingOrgAmt
Other Compensation Rltd Orgs	$0	OtherCompensationRltdOrgsAmt
Deferred Compensation Flng Org	$0	DeferredCompensationFlngOrgAmt
Deferred Comp Rltd Orgs	$0	DeferredCompRltdOrgsAmt
Nontaxable Benefits Filing Org	$0	NontaxableBenefitsFilingOrgAmt
Nontaxable Benefits Rltd Orgs	$0	NontaxableBenefitsRltdOrgsAmt
Total Compensation Filing Org	$171,255	TotalCompensationFilingOrgAmt
Total Compensation Rltd Orgs	$0	TotalCompensationRltdOrgsAmt
Comp Report Prior990 Filing Org	$0	CompReportPrior990FilingOrgAmt
Comp Report Prior990 Rltd Orgs	$0	CompReportPrior990RltdOrgsAmt

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp

Name Of Interested NameOfInterested

Field	Value	IRS element (for citing)
Person	ENRIQUE R MARTINEZ	PersonNm

Field	Value	IRS element (for citing)
Relationship Description	CHAIRMAN/PRESIDENT	RelationshipDescriptionTxt
Transaction	$120,000	TransactionAmt
Transaction	EMPLOYEE COMPENSATION: 120,000	TransactionDesc
Sharing Of Revenues	0	SharingOfRevenuesInd

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (9 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 7A	THE BOARD OF DIRECTORS MAY ELECT ONE OR MORE MEMBERS TO JOIN THE GOVERNING BODY.
FORM 990, PART VI, SECTION A, LINE 7B	ALL DECISIONS ON MATTERS OF GOVERNING THE ORGANIZATION MUST BE APPROVED BY THE BOARD OF DIRECTORS IN ORDER TO MAKE THESE DECISIONS ACTIVE.
FORM 990, PART VI, SECTION A, LINE 8B	EACH COMMITTEE DOES NOT HAVE THE RIGHTS NOR AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY.
FORM 990, PART VI, SECTION B, LINE 11B	THE ORGANIZATION HOLDS A MEETING WITH THE BOARD OF DIRECTORS TO REVIEW THE CONTENTS OF THE FORM 990 BEFORE SUBMITTING TO INTERNAL REVENUE SERVICE.
FORM 990, PART VI, SECTION B, LINE 15	IN TERMS OF SALARIES AND COMPENSATIONS MR. MARTINEZ AS PRESIDENT OF LAMAC RECOMMENDS TO THE BOD THE SALARIES AND COMPENSATIONS OF THE OUTSOURCED EMPLOYEES AND THE FINAL APPROVAL IS GIVEN BY THE BOD.
FORM 990, PART VI, SECTION C, LINE 18	THIS INFORMATION IS AVAILABLE ON GUIDESTAR.ORG.
FORM 990, PART VI, SECTION C, LINE 19	THIS INFORMATION IS AVAILABLE UPON REQUEST.
SECTION 1.263(A)-1(F) DE MINIMIS SAFE HARBOR ELECTION	LATIN AMERICAN MULTICHANNEL ADVERTISING COUNCIL, INC. ONE AHAMBRA PLAZA NO. 1460 CORAL GABLES, FL 33134 EIN: 43-1989548 FOR THE YEAR ENDING DECEMBER 31, 2022 LATIN AMERICAN MULTICHANNEL ADVERTISING COUNCIL, INC. IS MAKING THE MINIMIS SAFE HARBOR ELECTION UNDER REG.SEC.1.263(A)-1(F).
SECTION 1.263(A)-1(N) ELECTION	LATIN AMERICAN MULTICHANNEL ADVERTISING COUNCIL, INC. ONE AHAMBRA PLAZA NO. 1460 CORAL GABLES, FL 33134 EIN: 43-1989548 FOR THE YEAR ENDING DECEMBER 31, 2022 LATIN AMERICAN MULTICHANNEL ADVERTISING COUNCIL, INC. IS ELECTING TO CAPITALIZE REPAIRS AND MAINTENANCE COSTS UNDER REG.SEC.1.263(A)-1(N).