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AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC: Form 990, tax year 2020

View the entire original 990 at ProPublica ↗

Organization
AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC (EIN 13-1621786)
Tax period
2020-04-01 to 2021-03-31
Filed
2022-02-07
IRS object ID
202200389349300855
Schema version
2020v4.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2022-02-07T09:07:02-06:00ReturnTs
Tax Period End2021-03-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN366055558PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1GRANT THORNTON LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1757 THIRD AVENUE 3RD FLOORAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP100172013ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2020-04-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN131621786EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1AMERICAN ASSOCIATION OF ADVERTISINGBusinessNameLine1Txt
Business Name Line2AGENCIESBusinessNameLine2Txt
FieldValueIRS element (for citing)
Business Name ControlAMERBusinessNameControlTxt
Phone2128500770PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 AVENUE OF THE AMERICASAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonJAMES O'DONNELLPersonNm
Person TitleEVP FINANCE & TREASURERPersonTitleTxt
Phone2128500770PhoneNum
Signature2022-02-07SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstJAMESPersonFirstNm
Person LastODONNELLPersonLastNm
FieldValueIRS element (for citing)
SSNXXX-XX-XXXXSSN

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonSCOTT THOMPSETTPreparerPersonNm
PTINP00741490PTIN
Phone2125990100PhoneNum

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer3TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2020TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line14A'SBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerMARLA KAPLOWITZ PRESCEOPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 AVENUE OF THE AMERICASAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$14,229,067GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.AAAA.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1917FormationYr
Legal Domicile StateNYLegalDomicileStateCd
Activity Or MissionTHE 4A'S EMPOWERS MEMBERS TO DRIVE COMMERCE, SPARK CONNECTIONS (CONTINUED ON SCHEDULE O).ActivityOrMissionDesc
Voting Members Governing Body30VotingMembersGoverningBodyCnt
Voting Members Independent29VotingMembersIndependentCnt
Total Employee62TotalEmployeeCnt
Total Volunteers0TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$0PYContributionsGrantsAmt
CY Contributions Grants$0CYContributionsGrantsAmt
PY Program Service Revenue$12,830,899PYProgramServiceRevenueAmt
CY Program Service Revenue$12,315,352CYProgramServiceRevenueAmt
PY Investment Income$1,118,023PYInvestmentIncomeAmt
CY Investment Income$991,366CYInvestmentIncomeAmt
PY Other Revenue$364,053PYOtherRevenueAmt
CY Other Revenue$198,646CYOtherRevenueAmt
PY Total Revenue$14,312,975PYTotalRevenueAmt
CY Total Revenue$13,505,364CYTotalRevenueAmt
PY Grants And Similar Paid$125,800PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$34,575CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$9,100,057PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$8,599,579CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$5,702,292PYOtherExpensesAmt
CY Other Expenses$4,827,546CYOtherExpensesAmt
PY Total Expenses$14,928,149PYTotalExpensesAmt
CY Total Expenses$13,461,700CYTotalExpensesAmt
PY Revenues Less Expenses-$615,174PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$43,664CYRevenuesLessExpensesAmt
Total Assets BOY$14,512,633TotalAssetsBOYAmt
Total Assets EOY$16,913,177TotalAssetsEOYAmt
Total Liabilities BOY$9,147,812TotalLiabilitiesBOYAmt
Total Liabilities EOY$9,435,216TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$5,364,821NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$7,477,961NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTHE 4A'S WAS ESTABLISHED IN 1917 TO PROMOTE, ADVANCE, AND DEFEND THE INTERESTS OF OUR MEMBER AGENCIES, EMPLOYEES AND THE ADVERTISING AND MARKETING INDUSTRIES OVERALL. TODAY THE ORGANIZATION SERVES MORE THAN 600 MEMBER AGENCIES ACROSS 1,200 OFFICES (CONTINUED ON SCHEDULE O).MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescSEE SCHEDULE ODesc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescSEE SCHEDULE ODesc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescSEE SCHEDULE ODesc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
DescAAAA PROVIDES COUNTLESS OTHER SERVICES, INCLUDING MANAGEMENT STUDIES, TO APPROXIMATELY 350 MEMBER COMPANIES.Desc
FieldValueIRS element (for citing)
Described In Section501c30DescribedInSection501c3Ind
Schedule B Required0ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit CounselingYes (1)CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtYes (1)ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To OrganizationsYes (1)GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded EntityYes (1)DisregardedEntityInd
Related EntityYes (1)RelatedEntityInd
Related Organization Ctrl EntYes (1)RelatedOrganizationCtrlEntInd
Transaction With Control EntYes (1)TransactionWithControlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document25IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee62EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members30GoverningBodyVotingMembersCnt
Independent Voting Member29IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To ApprovaYes (1)DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local ChaptersYes (1)LocalChaptersInd
Policies Reference ChaptersYes (1)PoliciesReferenceChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1JAMES O'DONNELLBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone2128500713PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 AVENUE OF THE AMERICASAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
Info In Schedule O Part VIIYes (X)InfoInScheduleOPartVIIInd

Form990 Part VII Section A Form990PartVIISectionAGrp (49 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
MARLA KAPLOWITZ
PRESIDENT & CEO40.005.00Yes (X)Yes (X)$578,274$0$32,889
CHRISTINE FRUECHTE
SECRETARY/TREASURER1.000.00Yes (X)Yes (X)$0$0$0
BARRY WACKSMAN
CHAIR1.000.00Yes (X)Yes (X)$0$0$0
ABBEY KLAASSEN
VICE CHAIR1.000.00Yes (X)Yes (X)$0$0$0
SHARON NAPIER
VICE CHAIR1.000.00Yes (X)Yes (X)$0$0$0
GREG STERN
PAST CHAIR1.000.00Yes (X)Yes (X)$0$0$0
LOU AVERSANO
DIRECTOR-AT-LARGE (THRU 05/20)1.000.00Yes (X)$0$0$0
MARIE-CLAIRE BARKER
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
SUSAN CREDLE
DIRECTOR-AT-LARGE (THRU 12/20)1.000.00Yes (X)$0$0$0
LAURA MANESS
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
ERIN MATTS
DIRECTOR-AT-LARGE (THRU 12/20)1.000.00Yes (X)$0$0$0
KATHY RING
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
ROB SCHWARTZ
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
STEVE WILLIAMS
DIRECTOR-AT-LARGE | MLC CHAIR1.000.00Yes (X)$0$0$0
MARK BACHMANN
CENTRAL REGION DIRECTOR1.000.00Yes (X)$0$0$0
KAREN SEAMEN
CENTRAL REGION DIRECTOR1.000.00Yes (X)$0$0$0
DAISY EXPOSITO
EASTERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
ANDREW GRAFF
EASTERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
BRAD BENNETT
SOUTHERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
BOB MORRISON
SOUTHERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
RICHARD WARD
SOUTHERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
DAVID ANGELO
WESTERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
JOHN GALLEGOS
WESTERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
ERIC JOHNSON
WESTERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
DEVIKA BULCHANDANI
DIRECTOR-AT-LARGE (AS OF 05/20)1.000.00Yes (X)$0$0$0
CHRIS FOSTER
DIRECTOR-AT-LARGE (AS OF 05/20)1.000.00Yes (X)$0$0$0
JASON GAIKOWSKI AS OF 0520
DIRECTOR-AT-LARGE | CX COUNCIL1.000.00Yes (X)$0$0$0
JEFF KING
CENTRAL REGION DIRECTOR(AS OF 05/20)1.000.00Yes (X)$0$0$0
ANGELA STEELE AS OF 0520
EASTERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
AMANI DUNCAN
DIRECTOR-AT-LARGE (AS OF 01/21)1.000.00Yes (X)$0$0$0
VITA HARRIS
DIRECTOR-AT-LARGE (AS OF 01/21)1.000.00Yes (X)$0$0$0
KATE MACNEVIN
DIRECTOR-AT-LARGE (AS OF 01/21)1.000.00Yes (X)$0$0$0
MEGAN PAGLIUCA
DIRECTOR-AT-LARGE (AS OF 01/21)1.000.00Yes (X)$0$0$0
MOLLIE ROSEN
EVP ARM45.000.00Yes (X)$259,661$0$30,491
RICHARD O'BRIEN THRU 0420
EVP GOVERNMENT RELATIONS45.000.00Yes (X)$100,478$0$8,400
CHARLES FOXGROVER
CHIEF DIGITAL OFFICER45.000.00Yes (X)$146,762$0$20,828
JAMES O'DONNELL
EVP FINANCE/TREASURER45.005.00Yes (X)$187,341$0$29,454
SIMON FENWICK
EVP DIVERSITY20.0020.00Yes (X)$211,651$0$12,065
ALISON PEPPER
EVP GOVERNMENT RELATIONS45.000.00Yes (X)$214,903$0$9,746
GREGORY WALKER
SVP45.000.00Yes (X)$191,019$0$3,554
DONNA TOBIN
EVP - MAR COM/EVENTS & PARTNERSHIPS45.000.00Yes (X)$327,419$0$1,813
ADAM COTUMACCIO
COO45.000.00Yes (X)$237,234$0$32,889
BRIAN NIENHAUS AS OF 0420
SVP MED, CENTRAL REGION45.000.00Yes (X)$172,813$0$21,959
MARK S PIAZZA
SVP OF NEW BUSINESS DEVELOPMENT45.000.00Yes (X)$171,441$0$19,556
MATT KASINDORF
SVP45.000.00$186,814$0$14,140Yes (X)
HARLEY GRIFFITHS
SVP45.000.00$164,574$0$19,212Yes (X)
JUAN C SUAREZ
SVP, MEMBER ENGAGEMENT & DEV., WEST45.000.00$171,576$0$26,518Yes (X)
SEAN MCGLADE
VP, INSTRUCTIONAL DESIGN45.000.00$148,084$0$12,396Yes (X)
SALVATORE CONTE
VP45.000.00$152,853$0$19,021Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$3,622,897TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$314,931TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K20IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
ELEMENT ELEVEN INC
588 E HWY CC - SUITE 1NIXAMO65714IT DEVELOPMENT$187,814
VENABLE LLP
1290 AVENUE OF AMERICAS 20TH FLNEW YORKNY10104LEGAL SERVICES$173,314
ASSOCIATION OF NATIONAL ADVERTISERS
155 EAST 44TH STREETNEW YORKNY10017INDUSTRY SUPPORT$163,333
DIGITAL CHICK LLC
201 RAILROAD AVENUEEAST RUTHERFORDNJ07073EVENT PRODUCTION$129,050
WGB CONSULTING
74 BREVCORT ROADCHAPPAQUANY10514MEDIA CONSULTING$121,333
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K5CntrctRcvdGreaterThan100KCnt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
MEMBERSHIP DUES900099$11,178,319$11,178,319
CONFERENCES & TRAINING900099$897,227$897,227
COUNCILS REVENUE900099$107,779$107,779
PUBLIC. & TAPE SALES900099$96,560$96,560
SVC FOR NEW AGENCIES900099$33,750$33,750

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,717TotalRevenueColumnAmt
Related Or Exempt Func Income$1,717RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$12,315,352TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$991,366TotalRevenueColumnAmt
Exclusion$991,366ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$723,703SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$723,703SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$0SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Other Revenue Misc OtherRevenueMiscGrp (2 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtExclusionExclusionAmt
INTERCO. REIMBURSEMENT900099$150,000$150,000
MISCELLANEOUS REVENUE900099$48,646$48,646
FieldValueIRS element (for citing)
Other Revenue Total$198,646OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$13,505,364TotalRevenueColumnAmt
Related Or Exempt Func Income$12,465,352RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$1,040,012ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$34,575TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$3,853,833TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$3,852,162TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$20,696TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$493,007TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$379,881TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$218,637TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$108,085TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$553,993TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$734,484TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$68,318TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$1,394,881TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$4,965TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$207,579TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$350,888TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$75,850TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
PUBLICATION & SUBSCRIP.$447,154
SPECIAL PROJECTS$384,050
EXPENSES FROM COUNCILS$212,063
DUES & FEES$36,522

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$30,077TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$13,461,700TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$1,653,979BOYAmt
EOY$3,755,084EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$664,807BOYAmt
EOY$583,233EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$911,171BOYAmt
EOY$957,971EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$334,376BOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$5,212,090LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$4,008,087LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$1,531,388BOYAmt
EOY$1,204,003EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$8,399,291BOYAmt
EOY$9,693,597EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$1,017,621BOYAmt
EOY$719,289EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$14,512,633BOYAmt
EOY$16,913,177EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$1,234,114BOYAmt
EOY$2,236,055EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$4,124,004BOYAmt
EOY$2,967,568EOYAmt

Escrow Account Liability EscrowAccountLiabilityGrp

FieldValueIRS element (for citing)
BOY$749,449BOYAmt
EOY$0EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$3,040,245BOYAmt
EOY$4,231,593EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$9,147,812BOYAmt
EOY$9,435,216EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$5,364,821BOYAmt
EOY$7,477,961EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$5,364,821BOYAmt
EOY$7,477,961EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$14,512,633BOYAmt
EOY$16,913,177EOYAmt
FieldValueIRS element (for citing)
Info In Schedule O Part XIYes (X)InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss$43,664ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$1,241,529NetUnrlzdGainsLossesInvstAmt
Donated Services And Use Fclts-$5,495DonatedServicesAndUseFcltsAmt
Other Changes In Net Assets$833,442OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Consolidated Basis Fincl StmtYes (X)ConsolidatedBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues NondedYes (1)SubstantiallyAllDuesNondedInd
Only In House LobbyingYes (1)OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

FieldValueIRS element (for citing)
Agent Trustee Etc0AgentTrusteeEtcInd
Incl Escrow Custodial Acct LiabYes (1)InclEscrowCustodialAcctLiabInd

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$2,625,773OtherCostOrOtherBasisAmt
Depreciation$1,575,856DepreciationAmt
Book Value$1,049,917BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,063,883OtherCostOrOtherBasisAmt
Depreciation$937,772DepreciationAmt
Book Value$126,111BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,522,434OtherCostOrOtherBasisAmt
Depreciation$1,494,459DepreciationAmt
Book Value$27,975BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$1,204,003TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (3 entries)

DescDescAmtAmt
DEFERRED RENT$1,527,872
DEFERRED COMPENSATION AGREEMENTS$1,548,840
OTHER LIABILITIES$1,154,881
FieldValueIRS element (for citing)
Total Liability$4,231,593TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$14,980,978TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst$1,241,529NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts$234,085DonatedServicesAndUseFcltsAmt
Revenue Not Reported$1,475,614RevenueNotReportedAmt
Revenue Subtotal$13,505,364RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$13,505,364TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$13,701,280TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$239,580DonatedServicesUseFcltsAmt
Expenses Not Reported$239,580ExpensesNotReportedAmt
Expenses Subtotal$13,461,700ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$13,461,700TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART IV, LINE 1B:ESCROW OR CUSTODIAL ACCOUNT LIABILITY THE FUNDS REPORTED ON THE FORM 990, PART X, LINE 21 INCLUDE AMOUNTS ASSOCIATED WITH THE VARIOUS REGIONAL COUNCILS THAT HOST GATHERINGS AND SPECIALISTS TO DISCUSS A BROAD ARRAY OF ADVERTISING TOPICS. THE PAYABLE ACCOUNT REPRESENTS THE NET INCOME AND EXPENSES ASSOCIATED WITH FUNDING THE COUNCIL ACTIVITIES.
PART X, LINE 2:FIN 48 FOOTNOTE THE AAAA FOLLOWS GUIDANCE THAT CLARIFIES THE ACCOUNTING FOR UNCERTAINTY IN TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. THE FASB ESTABLISHED CRITERION THAT AN INDIVIDUAL TAX POSITION MUST MEET FOR SOME OR ALL OF THE BENEFITS OF THAT POSITION TO BE RECOGNIZED IN AN ENTITY'S FINANCIAL STATEMENTS. THIS STANDARD REQUIRES THE ASSOCIATION TO DETERMINE WHETHER A TAX POSITION IS MORE LIKELY THAN NOT TO BE SUSTAINED UPON EXAMINATION BY THE APPLICABLE TAXING AUTHORITY, INCLUDING RESOLUTION OF ANY RELATED APPEALS OR LITIGATION PROCESSES, BASED ON THE TECHNICAL MERITS OF THE POSITION. THE AAAA IS EXEMPT FROM FEDERAL INCOME TAX UNDER SECTION 501(C)(6) OF THE U.S. INTERNAL REVENUE CODE (THE "CODE"), THOUGH IT IS SUBJECT TO TAX ON INCOME UNRELATED TO ITS EXEMPT PURPOSE, UNLESS THAT INCOME IS OTHERWISE EXCLUDED BY THE CODE. THE AAAA HAS DETERMINED THAT THERE ARE NO MATERIAL UNCERTAIN TAX POSITIONS THAT REQUIRE RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. THE AAAA HAS PROCESSES PRESENTLY IN PLACE TO ENSURE THE MAINTENANCE OF ITS TAX-EXEMPT STATUS; TO IDENTIFY AND REPORT UNRELATED INCOME; DETERMINE ITS FILING AND TAX OBLIGATIONS IN JURISDICTIONS FOR WHICH IT HAS NEXUS; AND, TO REVIEW OTHER MATTERS THAT MAY BE CONSIDERED TAX POSITIONS.

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (1)GrantRecordsMaintainedInd

Recipient Table RecipientTable

Recipient Business Name RecipientBusinessName

FieldValueIRS element (for citing)
Business Name Line1THE 3 MOVEMENTBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line1415 CAMBRIDGE AVE SUITE 2AddressLine1Txt
CityPALO ALTOCityNm
State AbbreviationCAStateAbbreviationCd
ZIP94306ZIPCd
FieldValueIRS element (for citing)
Recipient EIN473470840RecipientEIN
Cash Grant$5,000CashGrantAmt
Purpose Of GrantCONTRIBUTIONS/SPONSORSHIPSPurposeOfGrantTxt
FieldValueIRS element (for citing)
Total Other Org1TotalOtherOrgCnt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePROCESS FOR MONITORING THE USE OF GRANT FUNDS IN THE U.S.FormAndLineReferenceDesc
ExplanationAAAA PERIODICALLY SPONSORS ORGANIZATIONS SO LONG AS MANAGEMENT DETERMINES THAT THOSE ORGANIZATIONS HAVE GOALS AND OBJECTIVES THAT ALIGN WITH AAAA'S TAX-EXEMPT MISSION. AAAA ROUTINELY CONDUCTS BUSINESS WITH THESE ORGANIZATIONS AND RECEIVES ASSURANCES THAT GIFTED FUNDS ARE USED FOR THEIR INTENDED PURPOSES.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
First Class Or Charter TravelYes (X)FirstClassOrCharterTravelInd
Idemnification Gross Up PmtsYes (X)IdemnificationGrossUpPmtsInd
Club Dues Or FeesYes (X)ClubDuesOrFeesInd
Written Policy Ref T And E ExpnssYes (1)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (16 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
MARLA KAPLOWITZ
PRESIDENT & CEO$570,181$0$0$0$8,093$0$9,750$0$23,139$0$611,163$0$0$0
DONNA TOBIN
EVP - MAR COM/EVENTS & PARTNERSHIPS$276,419$0$51,000$0$0$0$0$0$1,813$0$329,232$0$0$0
MOLLIE ROSEN
EVP ARM$258,661$0$1,000$0$0$0$9,750$0$20,741$0$290,152$0$0$0
ADAM COTUMACCIO
COO$236,234$0$1,000$0$0$0$9,750$0$23,139$0$270,123$0$0$0
ALISON PEPPER
EVP GOVERNMENT RELATIONS$213,903$0$1,000$0$0$0$8,045$0$1,701$0$224,649$0$0$0
SIMON FENWICK
EVP DIVERSITY$210,651$0$1,000$0$0$0$3,405$0$8,660$0$223,716$0$0$0
JAMES O'DONNELL
EVP FINANCE/TREASURER$186,341$0$1,000$0$0$0$6,629$0$22,825$0$216,795$0$0$0
MATT KASINDORF
SVP$185,814$0$1,000$0$0$0$5,780$0$8,360$0$200,954$0$0$0
JUAN C SUAREZ
SVP, MEMBER ENGAGEMENT & DEV., WEST$170,423$0$1,000$0$153$0$3,702$0$22,816$0$198,094$0$0$0
BRIAN NIENHAUS AS OF 0420
SVP MED, CENTRAL REGION$171,813$0$1,000$0$0$0$0$0$21,959$0$194,772$0$0$0
GREGORY WALKER
SVP$189,870$0$1,000$0$149$0$1,842$0$1,712$0$194,573$0$0$0
MARK S PIAZZA
SVP OF NEW BUSINESS DEVELOPMENT$170,441$0$1,000$0$0$0$0$0$19,556$0$190,997$0$0$0
HARLEY GRIFFITHS
SVP$163,574$0$1,000$0$0$0$5,120$0$14,092$0$183,786$0$0$0
SALVATORE CONTE
VP$151,853$0$1,000$0$0$0$4,695$0$14,326$0$171,874$0$0$0
CHARLES FOXGROVER
CHIEF DIGITAL OFFICER$145,762$0$1,000$0$0$0$4,982$0$15,846$0$167,590$0$0$0
SEAN MCGLADE
VP, INSTRUCTIONAL DESIGN$147,084$0$1,000$0$0$0$3,891$0$8,505$0$160,480$0$0$0

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 1AFormAndLineReferenceDesc
ExplanationTAX INDEMNIFICATION AND GROSS-UP PAYMENTS THE FOLLOWING INDIVIDUALS RECEIVED TAX GROSS-UP PAYMENTS IN 2020. THESE AMOUNTS ARE INCLUDED IN THEIR TAXABLE WAGES: MARLA KAPLOWITZ $8,093 GREGORY WALKER $149 JUAN C. SUAREZ $153 HEALTH OR SOCIAL CLUB DUES IN FISCAL YEAR 2021, MARLA KAPLOWITZ RECEIVED A REIMBURSEMENT FOR HEALTH CLUB DUES THAT WAS TAXABLE TO HER AND INCLUDED IN HER TAXABLE WAGES.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (12 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
GENERAL IMPACT OF COVID-19 ON THE ORGANIZATIONTHE COVID-19 PANDEMIC, WHOSE EFFECTS FIRST BECAME KNOWN IN JANUARY 2020, IS HAVING A BROAD AND PROFOUND IMPACT ON COMMERCE AND FINANCIAL MARKETS AROUND THE WORLD. THE EXTENT OF THE IMPACT OF COVID-19 ON THE ASSOCIATION'S OPERATIONAL AND FINANCIAL PERFORMANCE WILL DEPEND ON CERTAIN DEVELOPMENTS, INCLUDING THE DURATION AND SPREAD OF THE OUTBREAK, WHICH AT PRESENT CANNOT BE DETERMINED. ACCORDINGLY, THE EXTENT TO WHICH COVID-19 MAY IMPACT THE ASSOCIATION'S FINANCIAL POSITION AND CHANGES IN NET ASSETS AND CASH FLOWS IS UNCERTAIN AND THE ACCOMPANYING CONSOLIDATED FINANCIAL STATEMENTS INCLUDE NO ADJUSTMENTS RELATING TO THE EFFECTS OF THIS PANDEMIC.
FORM 990, PART I, LINE 1 (CONTINUED)AND SHAPE CULTURE THROUGH INFINITE CREATIVITY. WE ARE DEDICATED TO, AND VESTED IN, OUR MEMBERS' SUCCESS, JUST AS THEY ARE DEDICATED TO HELPING BRANDS CREATE, DISTRIBUTE, AND MEASURE EFFECTIVE AND INSIGHTFUL ADVERTISING AND MARKETING. AND WE CHAMPION THE INFINITE POWER OF CREATIVITY AND VALUE AGENCIES BRING IN DRIVING BUSINESS GROWTH AND POWERFUL CULTURAL CHANGE. THE 4A'S DRIVES BUSINESS. FORM 990, PART III, LINE 1 - ORGANIZATION'S MISSION (CONTINUED) WHICH HELP DIRECT MORE THAN 85% OF TOTAL U.S. ADVERTISING SPEND. THE 4A'S IS COMMITTED TO PROTECTING THE BEST INTERESTS OF ITS MEMBERS, THEIR EMPLOYEES AND THE INDUSTRY AT LARGE. ITS BENEFITS DIVISION INSURES MORE THAN 164,000 AGENCY PROFESSIONALS, AND THE DC OFFICE ADVOCATES FOR POLICIES THAT BEST SUPPORT A THRIVING ADVERTISING INDUSTRY. WITH ITS BEST IN CLASS LEARNING AND CAREER DEVELOPMENT PROGRAMS, THE 4A'S AND ITS FOUNDATION FUEL A ROBUST DIVERSITY PIPELINE OF TALENT FOR ITS MEMBERS AND THE MARKETING AND MEDIA INDUSTRY, FOSTERING THE NEXT GENERATION OF LEADERS. FORM 990, PART III, LINE 4A (CONTINUED): WITH PARTICIPATING AAAA MEMBERS, AAAA OPERATES VARIOUS COUNCILS COMMITTED TO PROVIDING LEADERSHIP AND INITIATIVES THAT FOSTER THE EFFECTIVENESS OF ITS MEMBERS AND THE OVERALL ADVERTISING INDUSTRY IN VARIOUS GEOGRAPHICAL AREAS NATIONALLY. THESE OBJECTIVES ARE ACHIEVED THROUGH THE PROVISION OF PROGRAMS IN: MARKETING, COMMUNICATIONS, TRAINING AND DEVELOPMENT, EXECUTIVE LEADERSHIP ENRICHMENT, CREATIVE THOUGHT-LEADERSHIP AND EXECUTIVE NETWORKING OPPORTUNITIES. THE WORKPLACE ENLIGHTENMENT CERTIFICATION PROGRAM IS DESIGNED TO MOVE AGENCIES TOWARD THE HIGHEST STANDARDS OF EQUITY AND INCLUSION. IMPACTING ALL LEVELS OF THE ORGANIZATION; FROM C-SUITE TO ENTRY-LEVEL, IT HELPS ADDRESS A RANGE OF NEEDS FROM BUILDING A DIVERSE TALENT PIPELINE TO ENSURING EQUITABLE PRACTICES. THE PROGRAM FOCUSES ON INCLUSION ACROSS RACE, GENDER, AGE, FAITH, LGTBQIA+, AND PEOPLE WITH DISABILITIES. FORM 990, PART III, LINE 4B (CONTINUED): EDUCATION: AAAA PROVIDES A LIBRARY WITH UNLIMITED INFORMATION PERTAINING TO PRODUCTS AND COMPANIES; AIDS IN SETTING INDUSTRY STANDARDS; PUTS OUT MANY EDUCATIONAL PUBLICATIONS; AND CONDUCTS TRAINING, SEMINARS, AND MEETINGS. FORM 990, PART III, LINE 4C (CONTINUED): AAAA ESTABLISHED ITS WASHINGTON OFFICE TO ADDRESS FEDERAL AND STATE LEGISLATION AND TO EDUCATE LEGISLATORS ON RAMIFICATIONS OF PROPOSED BILLS AFFECTING THE ADVERTISING INDUSTRY.
FORM 990, PART V, LINE 2ANUMBER OF EMPLOYEES THE ASSOCIATION REPORTED 62 EMPLOYEES ON ITS 2020 FORM W-3; HOWEVER, THE ASSOCIATION NOTES THAT SOME OF THOSE EMPLOYEES PROVIDED SERVICES EXCLUSIVELY TO RELATED ORGANIZATIONS, AAAA BENEFITS, INC. AND TO AN UNRELATED PARTY, THE HEALTH CARE COALITION. THE COSTS OF THOSE SERVICES WERE REIMBURSED IN FULL BY THE DESIGNATED ORGANIZATIONS. PLEASE REFER TO SCHEDULE R FOR MORE DETAIL.
FORM 990, PART VI, SECTION A, LINE 6MEMBERS OR STOCKHOLDERS THE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC. IS A TRADE ASSOCIATION WHOSE MEMBERS REPRESENT A WIDE RANGE OF DISCIPLINES WITHIN THE MARKETING COMMUNICATIONS LANDSCAPE. MEMBERS PARTICIPATE IN SHAPING THEIR ORGANIZATION AND ENTIRE INDUSTRY THROUGH THEIR DEDICATED WORK ON COMMITTEES, REGIONS, COUNCILS, AND FORUMS AS WELL AS SERVING ON THE NATIONAL BOARD.
FORM 990, PART VI, SECTION A, LINE 7AMEMBERS OR STOCKHOLDERS WHO MAY ELECT THE CHAIR OF THE BOARD AND THE SECRETARY-TREASURER SHALL BE ELECTED AT AN ANNUAL MEETING OF THE MEMBERS OF THE ASSOCIATION TO SERVE FOR TWO YEARS. THE VICE-CHAIR SHALL BE ELECTED AT AN ANNUAL MEETING IN YEARS NOT HAVING AN ELECTION OF A CHAIR AND SHALL SERVE FOR ONE YEAR. THE DIRECTORS-AT-LARGE SHALL BE ELECTED TO SERVE FOR A PERIOD OF THREE YEARS. REGIONAL DIRECTORS, NOMINATED BY THE RESPECTIVE REGIONS, SHALL BE ELECTED TO SERVE FOR ONE YEAR. THE DIRECTORS-AT-LARGE SHALL BE DIVIDED INTO THREE CLASSES TO CONSIST OF FOUR IN EACH CLASS. ONE CLASS SHALL BE ELECTED ANNUALLY.
FORM 990, PART VI, SECTION A, LINE 7BDECISIONS SUBJECT TO APPROVAL ALL ELECTIONS AND RESOLUTIONS, UNLESS OTHERWISE SPECIFICALLY PROVIDED FOR, SHALL REQUIRE A MAJORITY VOTE OF THE MEMBERS IN ATTENDANCE. TWENTY PERCENT OF THE MEMBERS SHALL CONSTITUTE A QUORUM AT ANY ANNUAL OR SPECIAL MEETING OF THE ASSOCIATION FOR THE TRANSACTION OF BUSINESS.
FORM 990, PART VI, SECTION B, LINE 11BFORM 990 REVIEW PROCESS THE FORM 990 IS PREPARED BY AN INDEPENDENT ACCOUNTING FIRM, GRANT THORNTON, LLP, IN CONJUNCTION WITH THE ASSOCIATION'S FINANCIAL DEPARTMENT. ONCE COMPLETED, A DRAFT OF THE 2020 FORM 990 IS SENT TO THE MEMBERS OF THE BOARD OF DIRECTORS PRIOR TO ITS FILING WITH THE INTERNAL REVENUE SERVICE.
FORM 990, PART VI, SECTION B, LINE 12CCONFLICT OF INTEREST POLICY MONITORING AND ENFORCEMENT ALL BOARD MEMBERS, OFFICERS AND EMPLOYEES ARE REQUIRED ANNUALLY TO DISCLOSE ANY CONFLICTS OF INTEREST THAT MAY ARISE BY VIRTUE OF THEIR EMPLOYMENT OR BOARD SERVICE WITH THE ASSOCIATION. EACH INDIVIDUAL IS REQUIRED TO SIGN THE CODE OF CONDUCT POLICY ANNUALLY (WHICH ATTESTS TO THEIR INDEPENDENCE). WITHIN THE CODE OF CONDUCT POLICY THERE IS A REQUIREMENT TO DIVULGE ANY CONFLICT. THE SIGNED DOCUMENTS ARE RETAINED BY HUMAN RESOURCES AND THE BOARD SECRETARY. POTENTIAL CONFLICTS OF INTEREST ARE INVESTIGATED IMMEDIATELY.
FORM 990, PART VI, SECTION B, LINE 15APROCESS USED TO DETERMINE EXECUTIVE COMPENSATION THE ASSOCIATION HAS ESTABLISHED A COMPENSATION COMMITTEE TO DETERMINE THE COMPENSATION OF THE TOP MANAGEMENT OFFICIAL. THE COMPENSATION COMMITTEE MEETS ANNUALLY TO APPROVE BOTH RAISES AND BONUSES. THE OVERALL SALARY AND BENEFIT EXPENSES FOR THE NEXT FISCAL YEAR ARE PRESENTED TO THE FULL BOARD OF DIRECTORS IN JANUARY. THE BOARD OF DIRECTORS IS REQUIRED TO APPROVE THE BUDGET, BEFORE SALARY INCREASES GO INTO EFFECT. NONE OF THE OFFICERS AND/OR KEY EMPLOYEES MAY HAVE INPUT INTO THEIR OWN COMPENSATION PACKAGES. THE LAST COMPENSATION STUDY WAS PERFORMED IN OCTOBER OF 2021.
FORM 990, PART VI, SECTION C, LINE 19HOW DOCUMENTS ARE MADE AVAILABLE TO THE PUBLIC THE ASSOCIATION MAKES ITS CONSTITUTION AVAILABLE TO THE PUBLIC ON ITS WEBSITE. THE ASSOCIATION'S CONFLICT OF INTEREST POLICY, EXEMPTION APPLICATION, BYLAWS, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST AND AT MANAGEMENT'S DISCRETION.
FORM 990, PART VIICOMPENSATION THE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC. ALLOCATES A PERCENTAGE OF ITS EXECUTIVE SALARIES TO A RELATED TAXABLE CORPORATION, AAAA BENEFITS, INC. FOR PURPOSES OF PART VII AND SCHEDULE J, ALL SALARY IS BEING REPORTED TO THE ASSOCIATION SINCE IT ISSUES W-2 FORMS TO THE OFFICERS. FOR THE YEAR ENDING 03/31/2021, THE ASSOCIATION ALLOCATED SALARIES EQUAL TO APPROXIMATELY $150,000 TO AAAA BENEFITS, INC. FORM 990, PART XI DURING FISCAL 2021, AAAA'S PERFORMED A DETAILED ANALYSIS OF THE RELATIONSHIP IT MAINTAINS WITH AND THE GOVERNANCE STRUCTURE OF ITS COUNCILS. THE RESULTS OF THIS EVALUATION CONCLUDED THAT THE COUNCILS EFFECTIVELY OPERATE AS AN EXTENSION OF THE PROGRAMMATIC OFFERINGS AND OVERALL STRATEGY OF AAAA. AAAA HAS HISTORICALLY ACCOUNTED FOR THE ACTIVITIES OF AND, SPECIFICALLY, THE CASH IT HOLDS ON THE COUNCILS' BEHALF, AS AN ASSET WITH A CORRESPONDING LIABILITY. AS A RESULT, IN FISCAL 2021, AAAA REVISED ITS REPORTING FOR THE AMOUNTS HELD FOR ITS COUNCILS TO REFLECT SUCH ASSETS AS PART OF THE OVERALL NET ASSETS OF AAAA. THIS RESULTED IN AN EQUITY ADJUSTMENT, REPRESENTING THE CUMULATIVE AMOUNT OF CASH HELD FOR THE COUNCILS AS OF APRIL 1, 2019, TOTALING $734,691, IN THE ACCOMPANYING 2020 CONSOLIDATED FINANCIAL STATEMENTS, WITH THE CORRESPONDING REVENUES AND EXPENSES PERTAINING TO COUNCIL ACTIVITY BEING DISCREETLY PRESENTED ON THE ACCOMPANYING CONSOLIDATED STATEMENTS OF ACTIVITIES FOR BOTH 2021 AND 2020.
FORM 990, PART XI, LINE 9:NET PERIODIC PENSION BENEFIT 83,993. ADJUSTMENT TO BEGINNING EQUITY TO REFLECT AD COUNCIL'S NET ASSETS 734,691. CHANGE IN NET ASSETS BEFORE NET PERIODIC PENSION BENEFIT 14,758.

Schedule R IRS990ScheduleR

Id Disregarded Entities IdDisregardedEntitiesGrp

Disregarded Entity Name DisregardedEntityName

FieldValueIRS element (for citing)
Business Name Line14A'S WORKPLACE ENLIGHTENMENT LLCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 AVENUE OF THE AMERICASAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
Primary ActivitiesEDUCATIONPrimaryActivitiesTxt
Legal Domicile StateNYLegalDomicileStateCd
Total Income$0TotalIncomeAmt
End Of Year Assets$2,000EndOfYearAssetsAmt

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1AAAABusinessNameLine1Txt

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp

Disregarded Entity Name DisregardedEntityName

FieldValueIRS element (for citing)
Business Name Line1AAAA FOUNDATIONBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 AVENUE OF THE AMERICASAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
EIN133949950EIN
Primary ActivitiesSCHOLARSHIPSPrimaryActivitiesTxt
Legal Domicile StateNYLegalDomicileStateCd
Exempt Code Section501(C)(3)ExemptCodeSectionTxt
Public Charity StatusLINE 7PublicCharityStatusTxt
Direct Controlling NAN/ADirectControllingNACd
Controlled Organization0ControlledOrganizationInd

Id Related Org Txbl Partnership IdRelatedOrgTxblPartnershipGrp

Related Organization Name RelatedOrganizationName

FieldValueIRS element (for citing)
Business Name Line1ADVERTISING DIGITAL IDENTIFICATION LLCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 AVENUE OF THE AMERICASAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
EIN061639073EIN
Primary ActivitiesDIGITAL ID'SPrimaryActivitiesTxt
Legal Domicile StateNYLegalDomicileStateCd
Direct Controlling NAN/ADirectControllingNACd
Predominant Income TypeRELATEDPredominantIncomeTypeTxt
Share Of Total Income$1,789,784ShareOfTotalIncomeAmt
Share Of EOY Assets$1,130,369ShareOfEOYAssetsAmt
Disproportionate Allocations0DisproportionateAllocationsInd
General Or Managing PartnerYes (1)GeneralOrManagingPartnerInd
Ownership0.50000OwnershipPct

Id Related Org Txbl Corp Tr IdRelatedOrgTxblCorpTrGrp (3 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdEINEINPrimary ActivitiesPrimaryActivitiesTxtLegal Domicile StateLegalDomicileStateCdBusiness Name Line1DirectControllingEntityName/BusinessNameLine1TxtEntity TypeEntityTypeTxtShare Of Total IncomeShareOfTotalIncomeAmtShare Of EOY AssetsShareOfEOYAssetsAmtOwnershipOwnershipPctControlled OrganizationControlledOrganizationIndLegal Domicile Foreign CountryLegalDomicileForeignCountryCd
AAAA BENEFITS INC
11020 DAVID TAYLOR DRIVE SUITE 305CHARLOTTENC28262133439015EMP BENEFITSNCAAAAC$3,050,442$7,701,1691.00000Yes (1)
AAAA INSURANCE COMPANY LTD
11020 DAVID TAYLOR DRIVE SUITE 305CHARLOTTENC28262980207541INSURANCEAAAAC$19,973,632$29,919,8321.00000Yes (1)BD
AAAA GROUP INSURANCE TRUST
11020 DAVID TAYLOR DRIVE SUITE 305CHARLOTTENC28262133685892SUPPORT SVCSNCAAAAT1.00000Yes (1)
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts Rylts0ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org0GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org0GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org0LoansOrGuaranteesFromOthOrgInd
Div Related OrganizationYes (1)DivRelatedOrganizationInd
Asset Sale To Other Org0AssetSaleToOtherOrgInd
Asset Purchase From Other Org0AssetPurchaseFromOtherOrgInd
Asset Exchange0AssetExchangeInd
Rental Of Facilities To Oth Org0RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org0RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth OrgYes (1)PerformOfServicesForOthOrgInd
Perform Of Services By Other Org0PerformOfServicesByOtherOrgInd
Sharing Of FacilitiesYes (1)SharingOfFacilitiesInd
Paid Employees SharingYes (1)PaidEmployeesSharingInd
Reimbursement Paid To Other Org0ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other OrgYes (1)ReimbursementPaidByOtherOrgInd
Transfer To Other Org0TransferToOtherOrgInd
Transfer From Other OrgYes (1)TransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp (4 entries)

Transaction TypeTransactionTypeTxtInvolvedInvolvedAmtMethod Of Amount DeterminationMethodOfAmountDeterminationTxt
AAAA BENEFITS INC
F$100,000DIRECT
AAAA BENEFITS INC
L$150,000FMV
AAAA BENEFITS INC
O$330,000FMV
ADVERTISING DIGITAL IDENTIFICATION LLC
S$730,000DIRECT

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSCHEDULE R, PART V, LINE 2FormAndLineReferenceDesc
ExplanationTHE ASSOCIATION DISCLOSES FOUR TRANSACTIONS ON SCHEDULE R. THE ASSOCIATION IS REIMBURSED BY AAAA FOUNDATION FOR CERTAIN ADMINISTRATIVE, PROGRAMMATIC AND SUPPORT SERVICES. THESE EXPENSES ARE REIMBURSED AT COST AND THE TOTAL REIMBURSED FOR THE YEAR ENDING MARCH 31, 2021 WAS $48,739. THE ASSOCIATION IS REIMBURSED BY AAAA BENEFITS FOR A PERCENTAGE OF THE SALARY COSTS OF SIX EMPLOYEES, AS WELL AS A PERCENTAGE OF LEGAL AND PAYROLL COSTS. THE ASSOCIATION DOES NOT ASSESS ANY MARK UP ON THESE EXPENSES; THEY ARE REIMBURSED AT COST AND THE TOTAL REIMBURSED FOR THE YEAR ENDING MARCH 31, 2021 WAS $150,000 FOR ADMINISTRATIVE AND SUPPORT SERVICES. THE ASSOCIATION IS ALSO REIMBURSED $330,000 FOR THE YEAR ENDING MARCH 31, 2021 FOR EXPENSES THAT DEAL WITH SALARIES AND EMPLOYEE BENEFITS. THE ASSOCIATION, LIKEWISE, RECEIVED A DIVIDEND FROM AAAA BENEFITS IN THE AMOUNT OF $100,000. THE ASSOCIATION INVESTS IN ADVERTISING DIGITAL IDENTIFICATION LLC; THE DISTRIBUTION FROM THIS INVESTMENT FOR THE YEAR ENDING MARCH 31, 2021 WAS $730,000.ExplanationTxt