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HEART OF THE CITY FARMERS MARKET: Form 990, tax year 2024

View the entire original 990 at ProPublica ↗

Organization
HEART OF THE CITY FARMERS MARKET (EIN 94-2909967)
Tax period
2024-01-01 to 2024-12-31
Filed
2025-06-23
IRS object ID
202541749349300934
Schema version
2024v5.0
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2025-06-23T16:51:37-04:00ReturnTs
Tax Period End2024-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN351845142PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1SARE ASSOCIATES PCBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line14327 E 3RDAddressLine1Txt
CityBLOOMINGTONCityNm
State AbbreviationINStateAbbreviationCd
ZIP474015551ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2024-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN942909967EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1HEART OF THE CITY FARMERS MARKETBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlHEARBusinessNameControlTxt
Phone4155589455PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11182 MARKET ST STE 412AddressLine1Txt
CitySAN FRANCISCOCityNm
State AbbreviationCAStateAbbreviationCd
ZIP94102ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonSTEVE PULLIAMPersonNm
Person TitleEXECUTIVE DIRECTORPersonTitleTxt
Phone4155589455PhoneNum
Signature2025-07-01SignatureDt
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrfalseIRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonDAVID SAREPreparerPersonNm
PTINP01398345PTIN
Phone8123399330PhoneNum
Preparation2025-06-22PreparationDt
FieldValueIRS element (for citing)
Tax2024TaxYr
Build TS2025-03-06 01:10:19ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerSTEVE PULLIAMPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line11182 MARKET ST STE 412AddressLine1Txt
CitySAN FRANCISCOCityNm
State AbbreviationCAStateAbbreviationCd
ZIP94102ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$912,123GrossReceiptsAmt
Group Return For AffiliatesfalseGroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Activity Or MissionTHE ORGANIZATION OPERATES A CERTIFIED FARMERS MARKET IN SAN FRANCISCO TO ADDRESS FOOD INSERCURITY AND SUPPORT LOCAL SMALL-SCALE AGRICULTURE, PROVIDES NUTRITION EDUCATION OUTREACH, AND DISTRIBUTES OVER 1 MILLION ANNUALLY IN FOOD ASSISTANCE TO HELP LOW-INCOME HOUSEHOLDS BUY PRODUCE FROM SMALL FARMS.ActivityOrMissionDesc
Voting Members Governing Body7VotingMembersGoverningBodyCnt
Voting Members Independent2VotingMembersIndependentCnt
Total Employee12TotalEmployeeCnt
Total Gross UBI$0TotalGrossUBIAmt
PY Contributions Grants$153,888PYContributionsGrantsAmt
CY Contributions Grants$140,590CYContributionsGrantsAmt
PY Program Service Revenue$696,821PYProgramServiceRevenueAmt
CY Program Service Revenue$771,455CYProgramServiceRevenueAmt
PY Investment Income$622PYInvestmentIncomeAmt
CY Investment Income$78CYInvestmentIncomeAmt
CY Other Revenue$0CYOtherRevenueAmt
PY Total Revenue$851,331PYTotalRevenueAmt
CY Total Revenue$912,123CYTotalRevenueAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$379,963PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$394,943CYSalariesCompEmpBnftPaidAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$396,084PYOtherExpensesAmt
CY Other Expenses$400,348CYOtherExpensesAmt
PY Total Expenses$776,047PYTotalExpensesAmt
CY Total Expenses$795,291CYTotalExpensesAmt
PY Revenues Less Expenses$75,284PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$116,832CYRevenuesLessExpensesAmt
Total Assets BOY$1,522,510TotalAssetsBOYAmt
Total Assets EOY$1,661,475TotalAssetsEOYAmt
Total Liabilities BOY$783,695TotalLiabilitiesBOYAmt
Total Liabilities EOY$805,828TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$738,815NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$855,647NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTHE ORGANIZATION OPERATES A CERTIFIED FARMERS MARKET IN SAN FRANCISCO TO ADDRESS FOOD INSERCURITY AND SUPPORT LOCAL SMALL-SCALE AGRICULTURE, PROVIDES NUTRITION EDUCATION OUTREACH, AND DISTRIBUTES OVER 1 MILLION ANNUALLY IN FOOD ASSISTANCE TO HELP LOW-INCOME HOUSEHOLDS BUY PRODUCE FROM SMALL FARMS.MissionDesc
Significant New Program SrvcfalseSignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
Expense$593,503ExpenseAmt
DescTHE ORGANIZATION OPERATES A CERTIFIED FARMERS MARKET IN SAN FRANCISCO TO ADDRESS FOOD INSERCURITY AND SUPPORT LOCAL SMALL-SCALE AGRICULTURE, PROVIDES NUTRITION EDUCATION OUTREACH, AND DISTRIBUTES OVER 1 MILLION ANNUALLY IN FOOD ASSISTANCE TO HELP LOW-INCOME HOUSEHOLDS BUY PRODUCE FROM SMALL FARMS.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescTHE ORGANIZATION'S MISSION IS TO SUPPORT AND SUSTAIN CALIFORNIA'S SMALL & MEDIUM-SIZED GROWERS AND MAKE FRESH FRUITS AND VEGETABLES ACCESSIBLE FOR SAN FRANCISCO'S LOW-INCOME HOUSEHOLD WHO STRUGGLE TO AFFORD HEALTHY FOOD IN A CITY WITH THE HIGHEST COST OF LIVING IN THE NATION.Desc
FieldValueIRS element (for citing)
Total Program Service Expenses$593,503TotalProgramServiceExpensesAmt
Described In Section501c3falseDescribedInSection501c3Ind
Schedule B RequiredfalseScheduleBRequiredInd
Political Campaign ActyfalsePoliticalCampaignActyInd
Subject To Proxy TaxfalseSubjectToProxyTaxInd
Donor Advised FundfalseDonorAdvisedFundInd
Conservation EasementsfalseConservationEasementsInd
Collections Of ArtfalseCollectionsOfArtInd
Credit CounselingfalseCreditCounselingInd
Donor Rstr Or Quasi EndowmentsfalseDonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (true)ReportLandBuildingEquipmentInd
Report Investments Other SecfalseReportInvestmentsOtherSecInd
Report Program Related InvstfalseReportProgramRelatedInvstInd
Report Other AssetsfalseReportOtherAssetsInd
Report Other LiabilitiesYes (true)ReportOtherLiabilitiesInd
Include FIN48 FootnotefalseIncludeFIN48FootnoteInd
Independent Audit Fincl StmtfalseIndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtfalseConsolidatedAuditFinclStmtInd
School OperatingfalseSchoolOperatingInd
Foreign OfficefalseForeignOfficeInd
Foreign ActivitiesfalseForeignActivitiesInd
More Than5000 K To OrgfalseMoreThan5000KToOrgInd
More Than5000 K To IndividualsfalseMoreThan5000KToIndividualsInd
Professional FundraisingfalseProfessionalFundraisingInd
Fundraising ActivitiesfalseFundraisingActivitiesInd
Gaming ActivitiesfalseGamingActivitiesInd
Operate HospitalfalseOperateHospitalInd
Grants To OrganizationsfalseGrantsToOrganizationsInd
Grants To IndividualsfalseGrantsToIndividualsInd
Schedule J RequiredfalseScheduleJRequiredInd
Tax Exempt BondsfalseTaxExemptBondsInd
Engaged In Excess Benefit TransfalseEngagedInExcessBenefitTransInd
PY Excess Benefit TransfalsePYExcessBenefitTransInd
Loan OutstandingfalseLoanOutstandingInd
Grant To Related PersonfalseGrantToRelatedPersonInd
Business Rln With Org MemfalseBusinessRlnWithOrgMemInd
Business Rln With Fam MemfalseBusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntfalseBusinessRlnWith35CtrlEntInd
Deductible Non Cash ContrifalseDeductibleNonCashContriInd
Deductible Art ContributionfalseDeductibleArtContributionInd
Terminate OperationsfalseTerminateOperationsInd
Partial LiquidationfalsePartialLiquidationInd
Disregarded EntityfalseDisregardedEntityInd
Related EntityfalseRelatedEntityInd
Related Organization Ctrl EntfalseRelatedOrganizationCtrlEntInd
Activities Conducted PrtshpfalseActivitiesConductedPrtshpInd
Schedule O RequiredfalseScheduleORequiredInd
IRP Document5IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld CompliancefalseBackupWthldComplianceInd
Employee12EmployeeCnt
Employment Tax Returns FiledfalseEmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitfalseUnrelatedBusIncmOverLimitInd
Foreign Financial AccountfalseForeignFinancialAccountInd
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTransInd
Taxable Party NotificationfalseTaxablePartyNotificationInd
Nondeductible ContributionsfalseNondeductibleContributionsInd
Indoor Tanning ServicesfalseIndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht PymtfalseSubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst IncfalseSubjectToExcsTaxNetInvstIncInd
Governing Body Voting Members7GoverningBodyVotingMembersCnt
Independent Voting Member2IndependentVotingMemberCnt
Family Or Business RlnfalseFamilyOrBusinessRlnInd
Delegation Of Mgmt DutiesfalseDelegationOfMgmtDutiesInd
Change To Org DocumentsfalseChangeToOrgDocumentsInd
Material Diversion Or MisusefalseMaterialDiversionOrMisuseInd
Members Or StockholdersfalseMembersOrStockholdersInd
Election Of Board MembersfalseElectionOfBoardMembersInd
Decisions Subject To ApprovafalseDecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (true)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (true)MinutesOfCommitteesInd
Officer Mailing AddressfalseOfficerMailingAddressInd
Local ChaptersfalseLocalChaptersInd
Form990 Provided To Gvrn BodyfalseForm990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyfalseConflictOfInterestPolicyInd
Whistleblower PolicyfalseWhistleblowerPolicyInd
Document Retention PolicyfalseDocumentRetentionPolicyInd
Compensation Process CEOfalseCompensationProcessCEOInd
Compensation Process OtherfalseCompensationProcessOtherInd
Investment In Joint VenturefalseInvestmentInJointVentureInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonLAURA BRAININ-RODRIGUEZPersonNm
Phone4155589455PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11182 MARKET STREET 412AddressLine1Txt
CitySAM FRANCISCOCityNm
State AbbreviationCAStateAbbreviationCd
ZIP94102ZIPCd
FieldValueIRS element (for citing)
No Listed Persons CompensatedYes (X)NoListedPersonsCompensatedInd

Form990 Part VII Section A Form990PartVIISectionAGrp (7 entries)

TitleTitleTxtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtOfficerOfficerInd
PHIL CARTER
DIRECTORYes (X)$0$0$0
SEAN GARRONE
DIRECTORYes (X)$0$0$0
EL HULLANA
DIRECTORYes (X)$0$0$0
LAURA BRAININ-RODRIGUEZ
PRESIDENT$0$0$0Yes (X)
SIU HAN-CHEUNG
SECRETARY$0$0$0Yes (X)
TONY MELLOW
TREASURER$0$0$0Yes (X)
POLI YERENA
VICE PRESIDE$0$0$0Yes (X)
FieldValueIRS element (for citing)
Former Ofcr Employees ListedfalseFormerOfcrEmployeesListedInd
Total Comp Greater Than150 KfalseTotalCompGreaterThan150KInd
Compensation From Other SrcsfalseCompensationFromOtherSrcsInd
Government Grants$140,590GovernmentGrantsAmt
Total Contributions$140,590TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDescTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
STALL FEES$448,910$448,910
MARKET MATCH CONTACT$322,545$322,545
FieldValueIRS element (for citing)
Total Program Service Revenue$771,455TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$78TotalRevenueColumnAmt
Related Or Exempt Func Income$78RelatedOrExemptFuncIncomeAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$912,123TotalRevenueColumnAmt
Related Or Exempt Func Income$771,533RelatedOrExemptFuncIncomeAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$100,858TotalAmt
Program Services$100,858ProgramServicesAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$229,391TotalAmt
Program Services$91,756ProgramServicesAmt
Management And General$137,635ManagementAndGeneralAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$37,087TotalAmt
Program Services$14,835ProgramServicesAmt
Management And General$22,252ManagementAndGeneralAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$27,607TotalAmt
Program Services$11,043ProgramServicesAmt
Management And General$16,564ManagementAndGeneralAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$7,522TotalAmt
Management And General$7,522ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$850TotalAmt
Management And General$850ManagementAndGeneralAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$16,113TotalAmt
Program Services$16,113ProgramServicesAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$1,398TotalAmt
Program Services$1,398ProgramServicesAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$18,290TotalAmt
Program Services$18,290ProgramServicesAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmt
VOUCHERS$136,064$136,064
SECURITY$111,683$111,683
CONTRACT SERVICES$46,350$46,350
OFFICE RENT$22,079$22,079

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$39,999TotalAmt
Program Services$23,034ProgramServicesAmt
Management And General$16,965ManagementAndGeneralAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$795,291TotalAmt
Program Services$593,503ProgramServicesAmt
Management And General$201,788ManagementAndGeneralAmt
Fundraising$0FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$1,195,940BOYAmt
EOY$780,095EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$7,330BOYAmt
EOY$307,358EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$304,268BOYAmt
EOY$560,448EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$925BOYAmt
EOY$925EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$17,808LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$17,021LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$2,185BOYAmt
EOY$787EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$11,862BOYAmt
EOY$11,862EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$1,522,510BOYAmt
EOY$1,661,475EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$210BOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$783,485BOYAmt
EOY$805,828EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$783,695BOYAmt
EOY$805,828EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$738,815BOYAmt
EOY$855,647EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$738,815BOYAmt
EOY$855,647EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$1,522,510BOYAmt
EOY$1,661,475EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$116,832ReconcilationRevenueExpnssAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewfalseAccountantCompileOrReviewInd
FS AuditedfalseFSAuditedInd

Schedule D IRS990ScheduleD

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$17,808OtherCostOrOtherBasisAmt
Depreciation$17,021DepreciationAmt
Book Value$787BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$787TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (4 entries)

DescDescAmtAmt
TOKENS CLEARING$793,954
CREDIT CARDS PAYABLE$14,592
PAYROLL TAX LIABILITIES-$1,093
HEALTH DEPARTMENT CLEARING-$1,625
FieldValueIRS element (for citing)
Total Liability$805,828TotalLiabilityAmt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990 - ORGANIZATION'S MISSIONTHE ORGANIZATION OPERATES A CERTIFIED FARMERS MARKET IN SAN FRANCISCO TO ADDRESS FOOD INSERCURITY AND SUPPORT LOCAL SMALL-SCALE AGRICULTURE, PROVIDES NUTRITION EDUCATION OUTREACH, AND DISTRIBUTES OVER 1 MILLION ANNUALLY IN FOOD ASSISTANCE TO HELP LOW-INCOME HOUSEHOLDS BUY PRODUCE FROM SMALL FARMS.
FORM 990, PAGE 6, PART VI, LINE 11BNO REVIEW WAS OR WILL BE CONDUCTED.
FORM 990, PAGE 6, PART VI, LINE 19NO DOCUMENTS AVAILABLE TO THE PUBLIC