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NATIONAL RETAIL FEDERATION INC: Form 990, tax year 2020

View the entire original 990 at ProPublica ↗

Organization
NATIONAL RETAIL FEDERATION INC (EIN 13-5582627)
Tax period
2020-03-01 to 2021-02-28
Filed
2021-06-15
IRS object ID
202111669349301686
Schema version
2020v4.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2021-06-15T12:54:19-05:00ReturnTs
Tax Period End2021-02-28TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN420714325PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1RSM US LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line12021 L STREET NW SUITE 400AddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20036ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2020-03-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN135582627EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1NATIONAL RETAIL FEDERATION INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlNATIBusinessNameControlTxt
Phone2027837971PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11101 NEW YORK AVENUE NW NO 1200AddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP200054348ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonZAHILYS HERNANDEZ-PEREZPersonNm
Person TitleCFOPersonTitleTxt
Phone2027837971PhoneNum
Signature2021-06-15SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstZAHILYSPersonFirstNm
Person LastHERNANDEZ-PEREZPersonLastNm
FieldValueIRS element (for citing)
SSN999009999SSN

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonELIZABETH W HELLERPreparerPersonNm
PTINP00397829PTIN
Phone2022932200PhoneNum
Preparation2021-06-14PreparationDt

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer2TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2020TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerMATTHEW SHAYPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line11101 NEW YORK AVENUE NW NO 1200AddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP200054348ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$27,471,747GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.NRF.COMWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1911FormationYr
Legal Domicile StateNYLegalDomicileStateCd
Activity Or MissionNRF'S MISSION IS TO ADVANCE AND PROTECT THE INTERESTS OF THE RETAIL INDUSTRY.ActivityOrMissionDesc
Voting Members Governing Body33VotingMembersGoverningBodyCnt
Voting Members Independent32VotingMembersIndependentCnt
Total Employee126TotalEmployeeCnt
Total Volunteers500TotalVolunteersCnt
Total Gross UBI$547,851TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$7,617,860PYContributionsGrantsAmt
CY Contributions Grants$8,038,045CYContributionsGrantsAmt
PY Program Service Revenue$48,162,868PYProgramServiceRevenueAmt
CY Program Service Revenue$9,807,552CYProgramServiceRevenueAmt
PY Investment Income$3,471,728PYInvestmentIncomeAmt
CY Investment Income$1,790,975CYInvestmentIncomeAmt
PY Other Revenue$729,084PYOtherRevenueAmt
CY Other Revenue$549,502CYOtherRevenueAmt
PY Total Revenue$59,981,540PYTotalRevenueAmt
CY Total Revenue$20,186,074CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$24,690CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$23,314,867PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$19,261,208CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$33,060,745PYOtherExpensesAmt
CY Other Expenses$18,482,822CYOtherExpensesAmt
PY Total Expenses$56,375,612PYTotalExpensesAmt
CY Total Expenses$37,768,720CYTotalExpensesAmt
PY Revenues Less Expenses$3,605,928PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$17,582,646CYRevenuesLessExpensesAmt
Total Assets BOY$60,558,264TotalAssetsBOYAmt
Total Assets EOY$51,823,967TotalAssetsEOYAmt
Total Liabilities BOY$29,336,437TotalLiabilitiesBOYAmt
Total Liabilities EOY$31,740,955TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$31,221,827NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$20,083,012NetAssetsOrFundBalancesEOYAmt
MissionNRF'S MISSION IS TO ADVANCE AND PROTECT THE INTERESTS OF THE RETAIL INDUSTRY AND TO HELP RETAILERS ACHIEVE EXCELLENCE IN ALL AREAS OF THEIR BUSINESS.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescNRF ADVANCES AND PROTECTS THE INTERESTS OF THE RETAIL INDUSTRY THROUGH ITS LEGISLATIVE AND REGULATORY ADVOCACY. THESE EFFORTS FOCUS ON THE ISSUES THAT DIRECTLY AFFECT THE RETAIL BUSINESS INCLUDING CREDIT AND PAYMENTS POLICY, LABOR BENEFITS AND EMPLOYMENT PRACTICES, TRADE AND TAX POLICY, AMONG OTHERS.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescNRF HELPS RETAILERS ACHIEVE EXCELLENCE IN ALL AREAS OF THEIR BUSINESS THROUGH ITS ANNUAL CONVENTION, CONFERENCES AND WORKSHOPS. THESE EVENTS BRING RETAILERS TOGETHER WITH INDUSTRY THOUGHT LEADERS AND SUPPLIERS TO EXPLORE RESEARCH ON THE FUTURE OF RETAIL; EXAMINE BENCHMARKING AND BEST PRACTICES OF INDUSTRY PEERS; AND LEARN ABOUT CUTTING EDGE PRODUCTS FROM THE INDUSTRY'S LEADING SOLUTION PROVIDERS. DESIGNED TO MEET THE NEEDS OF A VARIETY OF RETAIL DISCIPLINES INCLUDING STRATEGY AND RETAIL OPERATIONS, TECHNOLOGY, E-COMMERCE, LOSS PREVENTION AND MARKETING THE EVENTS ATTRACT MORE THAN 40,000 INDUSTRY PROFESSIONALS ANNUALLY.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescNRF HELPS ITS MEMBERS ACHIEVE EXCELLENCE IN THEIR BUSINESS THROUGH INFORMATION DISSEMINATION ON TOPICS THAT RANGE FROM DATA SECURITY, E-COMMERCE, SALES TRENDS, TO FACILITATION OF PEER TO PEER INTERACTION THAT CREATE WORKABLE SOLUTIONS TO BUSINESS CHALLENGES SUCH AS LEVERAGING TECHNOLOGY IN AN UNCERTAIN ECONOMY AND MANAGING GENERATIONAL DIFFERENCES. THE WORK IS CONDUCTED BY OVER 50 INDUSTRY COUNCILS AND TASK FORCES.Desc
FieldValueIRS element (for citing)
Described In Section501c30DescribedInSection501c3Ind
Schedule B Required0ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other AssetsYes (1)ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 Footnote0IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtYes (1)ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To OrganizationsYes (1)GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related EntityYes (1)RelatedEntityInd
Related Organization Ctrl EntYes (1)RelatedOrganizationCtrlEntInd
Transaction With Control EntYes (1)TransactionWithControlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document168IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee126EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (1)Form990TFiledInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible ContributionsYes (1)NondeductibleContributionsInd
Nondeductible Contri DisclYes (1)NondeductibleContriDisclInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht PymtYes (1)SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members33GoverningBodyVotingMembersCnt
Independent Voting Member32IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To ApprovaYes (1)DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn Body0Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1ZAHILYS HERNANDEZ-PEREZBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone2027837971PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11101 NEW YORK AVENUE NW NO 1200AddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP200054348ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (46 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
MIKE GEORGE
CHAIR0.500.00Yes (X)Yes (X)$0$0$0
JEFF GENNETTE
FIRST VICE CHAIR0.500.50Yes (X)Yes (X)$0$0$0
JOHN FURNER
SECOND VICE CHAIR0.500.00Yes (X)Yes (X)$0$0$0
MATTHEW R SHAY
PRESIDENT AND CEO41.508.50Yes (X)Yes (X)$3,864,338$0$703,930
CHRISTOPHER BALDWIN
IMMEDIATE PAST CHAIR0.500.00Yes (X)$0$0$0
BETH ABERG
DIRECTOR0.500.00Yes (X)$0$0$0
RAY ALLEN
DIRECTOR (START 1/21)0.500.00Yes (X)$0$0$0
MARLA BECK
DIRECTOR0.500.00Yes (X)$0$0$0
GUNTHER BRIGHT
DIRECTOR (END 10/20)0.500.00Yes (X)$0$0$0
BRIAN CORNELL
DIRECTOR (START 1/21)0.500.00Yes (X)$0$0$0
TYSON CORNELL
DIRECTOR (START 1/21)0.500.00Yes (X)$0$0$0
CLAUDIO DEL VECCHIO
DIRECTOR (END 10/20)0.500.00Yes (X)$0$0$0
LEE DELANEY
DIRECTOR (START 11/20)0.500.00Yes (X)$0$0$0
MICHELLE GASS
DIRECTOR (START 1/21)0.500.00Yes (X)$0$0$0
ANTHONY HUCKER
DIRECTOR0.500.00Yes (X)$0$0$0
STEVE JOYCE
DIRECTOR0.500.00Yes (X)$0$0$0
STEVE KNOPIK
DIRECTOR (END 12/20)0.500.00Yes (X)$0$0$0
STEVE LAUGHLIN
DIRECTOR0.500.00Yes (X)$0$0$0
HAL LAWTON
DIRECTOR (START 6/20)0.500.00Yes (X)$0$0$0
SHARON M LEITE
DIRECTOR0.500.00Yes (X)$0$0$0
KEITH LIPERT
DIRECTOR0.500.00Yes (X)$0$0$0
PATRICE LOUVET
DIRECTOR0.500.00Yes (X)$0$0$0
JOHN MCATEER
DIRECTOR0.500.00Yes (X)$0$0$0
ANISH MELWANI
DIRECTOR (START 6/20)0.500.00Yes (X)$0$0$0
MARC METRICK
DIRECTOR0.500.00Yes (X)$0$0$0
MITCHELL B MODELL
DIRECTOR (END 12/20)0.500.00Yes (X)$0$0$0
RACHEL MUSHAHWAR
DIRECTOR (END 12/20)0.500.00Yes (X)$0$0$0
EVA PRESS
DIRECTOR0.500.00Yes (X)$0$0$0
DAVID RATNER
DIRECTOR0.500.00Yes (X)$0$0$0
JAMES RHEE
DIRECTOR (END 12/20)0.500.00Yes (X)$0$0$0
SERGIO ROJAS
DIRECTOR0.500.00Yes (X)$0$0$0
VIVEK SANKARAN
DIRECTOR (START 11/20)0.500.00Yes (X)$0$0$0
RACHEL SHECHTMAN
DIRECTOR (END 12/20)0.500.00Yes (X)$0$0$0
RODNEY SIDES
DIRECTOR0.500.00Yes (X)$0$0$0
KIMBERLY SMITH
DIRECTOR (START 1/21)0.500.00Yes (X)$0$0$0
EDWARD W STACK
DIRECTOR0.500.00Yes (X)$0$0$0
COLLEEN TAYLOR
DIRECTOR (START 1/21)0.500.00Yes (X)$0$0$0
KIP TINDELL
DIRECTOR0.500.00Yes (X)$0$0$0
ROBERT WALLSTROM
DIRECTOR0.500.00Yes (X)$0$0$0
TIFFANY ZARFAS WILLIAMS
DIRECTOR0.500.00Yes (X)$0$0$0
STEPHANIE MARTZ
GENERAL COUNSEL41.508.50Yes (X)$569,662$0$80,243
DAVID FRENCH
SVP, GOVERNMENT RELATIONS50.000.00$776,611$0$90,351Yes (X)
SUSAN NEWMAN
SVP, CONFERENCES50.000.00$460,987$0$63,661Yes (X)
WILLIAM THORNE
SVP, PUBLIC RELATIONS50.000.00$582,708$0$80,488Yes (X)
ARTEMIS SAKELL
SENIOR DIRECTOR, EXHIBITS50.000.00$423,752$0$43,218Yes (X)
LISA MARZETTI
SVP, MEMBER DEVELOPMENT & STRATEGIC (END 5/20)50.000.00$515,800$0$23,476Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$7,193,858TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$1,085,367TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K55IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
CRAFT MEDIA DIGITAL LLC
1600 K STREET NW SUITE 300WASHINGTONDC20006"SHOP EARLY, SHOP SAFE" ADVERTISING CAMP$1,977,824
FREEMAN AUDIO VISUAL INC
PO BOX 650519DALLASTX75265CONVENTION AUDIO VISUAL$1,818,806
THE FREEMAN COMPANIES
PO BOX 650036DALLASTX75265SHOW MANAGEMENT$1,734,136
BLUETEXT LLC
3400 IDAHO AVE NW SUITE 400WASHINGTONDC20016MARKETING STRATEGY CONSULTING, EXECUTION$652,463
SEYFARTH SHAW LLP
233 S WACKER DRIVE SUITE 8000CHICAGOIL60606COVID-19 RESOURCE DEPLOYMENT AND SUPPORT$504,685
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K31CntrctRcvdGreaterThan100KCnt
Membership Dues$8,038,045MembershipDuesAmt
Total Contributions$8,038,045TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (4 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
EVENTS900099$6,254,703$6,254,703
SPECIAL PROJECTS900099$2,831,378$2,831,378
MEMBER PROGRAMS900099$720,397$720,397
SUBSCRIPTIONS900099$1,074$1,074
FieldValueIRS element (for citing)
Total Program Service Revenue$9,807,552TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,001,182TotalRevenueColumnAmt
Exclusion$1,001,182ExclusionAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$549,502TotalRevenueColumnAmt
Unrelated Business Revenue$547,851UnrelatedBusinessRevenueAmt
Exclusion$1,651ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$8,011,705SecuritiesAmt
Other$63,761OtherAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$7,285,321SecuritiesAmt
Other$352OtherAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$726,384SecuritiesAmt
Other$63,409OtherAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$789,793TotalRevenueColumnAmt
Exclusion$789,793ExclusionAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$20,186,074TotalRevenueColumnAmt
Related Or Exempt Func Income$9,807,552RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$547,851UnrelatedBusinessRevenueAmt
Exclusion$1,792,626ExclusionAmt
FieldValueIRS element (for citing)
Info In Schedule O Part IXYes (X)InfoInScheduleOPartIXInd

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$24,690TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$5,033,949TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$11,302,585TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$1,513,501TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$320,185TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$1,090,988TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$1,585,523TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$48,482TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$1,126,265TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$80,340TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$3,812,606TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$904,792TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$1,850,825TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$816,445TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$2,190,826TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$39,379TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$3,284,693TotalAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$1,693TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$747,523TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$82,306TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
TAXES$841,900
DUES$367,464
BUS & REPRESENTATION$363,206
BAD DEBT EXPENSE$60,000

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$278,554TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$37,768,720TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$13,404,271BOYAmt
EOY$4,641,328EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$793,937BOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$2,200,661BOYAmt
EOY$2,089,983EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$1,040,631BOYAmt
EOY$628,114EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$7,159,389LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$4,996,346LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$2,805,012BOYAmt
EOY$2,163,043EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$38,261,347BOYAmt
EOY$38,740,078EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$2,052,405BOYAmt
EOY$3,561,421EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$60,558,264BOYAmt
EOY$51,823,967EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$12,741,784BOYAmt
EOY$9,745,609EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$10,053,005BOYAmt
EOY$16,462,668EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$6,541,648BOYAmt
EOY$5,532,678EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$29,336,437BOYAmt
EOY$31,740,955EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$31,221,827BOYAmt
EOY$20,083,012EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$31,221,827BOYAmt
EOY$20,083,012EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$60,558,264BOYAmt
EOY$51,823,967EOYAmt
FieldValueIRS element (for citing)
Info In Schedule O Part XIYes (X)InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss-$17,582,646ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$4,057,360NetUnrlzdGainsLossesInvstAmt
Prior Period Adjustments$6,758PriorPeriodAdjustmentsAmt
Other Changes In Net Assets$2,379,713OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Consolidated Basis Fincl StmtYes (X)ConsolidatedBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues NondedYes (1)SubstantiallyAllDuesNondedInd
Only In House Lobbying0OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSCHEDULE C, PART III:FormAndLineReferenceDesc
ExplanationADDITIONAL INFORMATION: A LARGE AMOUNT OF NRF'S DIRECT AND GRASSROOTS LOBBYING ACTIVITIES ARE PERFORMED BY NRF'S STAFF OF LOBBYISTS.ExplanationTxt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$3,309,978OtherCostOrOtherBasisAmt
Depreciation$2,207,124DepreciationAmt
Book Value$1,102,854BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$712,950OtherCostOrOtherBasisAmt
Depreciation$488,589DepreciationAmt
Book Value$224,361BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$3,136,461OtherCostOrOtherBasisAmt
Depreciation$2,300,633DepreciationAmt
Book Value$835,828BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$2,163,043TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp

FieldValueIRS element (for citing)
DescDEFERRED COMPENSATIONDesc
Book Value$3,561,421BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Other Assets$3,561,421TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (5 entries)

DescDescAmtAmt
DEFERRED COMPENSATION$3,167,494
ACCRUED RENT$1,649,670
LEASES PAYABLE$16,085
PENSION LIABILITY$294,302
DEFERRED PAYROLL TAXES$405,127
FieldValueIRS element (for citing)
Total Liability$5,532,678TotalLiabilityAmt

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records Maintained0GrantRecordsMaintainedInd

Recipient Table RecipientTable

Recipient Business Name RecipientBusinessName

FieldValueIRS element (for citing)
Business Name Line1NRF FOUNDATIONBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line11101 NEW YORK AVE NWAddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20005ZIPCd
FieldValueIRS element (for citing)
Recipient EIN521224690RecipientEIN
IRC Section501(C)(3)IRCSectionDesc
Cash Grant$24,690CashGrantAmt
Purpose Of GrantGENERAL SUPPORTPurposeOfGrantTxt
FieldValueIRS element (for citing)
Total501c3 Org1Total501c3OrgCnt
Total Other Org0TotalOtherOrgCnt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 2:FormAndLineReferenceDesc
ExplanationTHE ONLY GRANT AWARDED IS TO A RELATED ORGANIZATION, NRF FOUNDATION. THEREFORE NRF IS ABLE TO MONITOR THE USE OF GRANTS CLOSELY.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
First Class Or Charter TravelYes (X)FirstClassOrCharterTravelInd
Travel For CompanionsYes (X)TravelForCompanionsInd
Club Dues Or FeesYes (X)ClubDuesOrFeesInd
Written Policy Ref T And E ExpnssYes (1)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentYes (1)SeverancePaymentInd
Supplemental Nonqual Rtr PlanYes (1)SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (7 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
MATTHEW R SHAY
PRESIDENT AND CEO$1,995,833$0$1,500,000$0$368,505$0$550,850$0$153,080$0$4,568,268$0$0$0
DAVID FRENCH
SVP, GOVERNMENT RELATIONS$515,000$0$225,000$0$36,611$0$50,850$0$39,501$0$866,962$0$0$0
WILLIAM THORNE
SVP, PUBLIC RELATIONS$419,500$0$150,000$0$13,208$0$48,312$0$32,176$0$663,196$0$0$0
STEPHANIE MARTZ
GENERAL COUNSEL$412,000$0$150,000$0$7,662$0$47,743$0$32,499$0$649,904$0$0$0
LISA MARZETTI
SVP, MEMBER DEVELOPMENT & STRATEGIC$515,800$0$0$0$0$0$14,906$0$8,570$0$539,276$0$0$0
SUSAN NEWMAN
SVP, CONFERENCES$320,000$0$135,000$0$5,987$0$39,117$0$24,544$0$524,648$0$0$0
ARTEMIS SAKELL
SENIOR DIRECTOR, EXHIBITS$67,321$0$356,262$0$169$0$32,426$0$10,793$0$466,971$0$0$0

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART I, LINE 1AFIRST CLASS TRAVEL IS PROVIDED TO NRF EMPLOYEES ON AN EXCEPTION BASIS FOR OVERSEAS TRAVEL. IT IS NOT INCLUDED AS COMPENSATION ON A W-2 AS WE CONSIDER IT PART OF DOING BUSINESS. THE CEO CONTRACT REQUIRES SPOUSAL PARTICIPATION IN A LIMITED NUMBER OF EVENTS THROUGHOUT THE YEAR. THIS IS A BUSINESS REQUIREMENT AND AS SUCH IS NOT REPORTED ON A W-2. NRF PAYS MONTHLY CLUB DUES FOR ONE HCE FOR BUSINESS PURPOSES ANY NON-BUSINESS USE IS REPORTED AS COMPENSATION ON THE HCE'S W-2.
PART I, LINES 4A-BTHE CEO PARTICIPATES IN A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN AS DESCRIBED IN SECTION 457F OF THE IRC PAYMENTS TO THE 457F PLAN CONSIST OF EMPLOYER CONTRIBUTONS. THERE WAS A 457F CONTRIBUTION OF $600,000 IN THE CURRENT YEAR. LISA MARZETTI RECEIVED $381,250 OF SEVERANCE.

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (9 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 6NRF IS A MEMBERSHIP BASED TRADE ASSOCIATION.
FORM 990, PART VI, SECTION A, LINE 7ANRF'S GOVERNING BODY IS ELECTED BY ITS MEMBERSHIP.
FORM 990, PART VI, SECTION A, LINE 7BNRF'S GOVERNING BODY NOMINATES ITS OFFICERS, WHICH ARE THEN SUBJECT TO THE APPROVAL OF THE MEMBERSHIP.
FORM 990, PART VI, SECTION B, LINE 11BNRF'S FINANCE COMMITTEE IS A STANDING COMMITTEE OF THE BOARD OF DIRECTORS AND IS RESPONSIBLE FOR THE FINANCIAL AND ACCOUNTING MATTERS OF THE FEDERATION. AS SUCH, THE FINANCE COMMITTEE HAS PRIMARY BOARD RESPONSIBILITY FOR THE REVIEW OF THE NRF'S OPERATING BUDGET AND AUDITED FINANCIAL STATEMENTS IN ITS BOARD AUTHORIZED ROLE. THE FINANCE COMMITTEE ALSO REVIEWS THE FORM 990 WITH NRF'S MANAGEMENT. A COMPLETE COPY OF THE 2020 FORM 990 WAS SHARED WITH THE FINANCE COMMITTEE PRIOR TO ITS FILING. THE FINAL RETURN WAS SIGNED BY NRF'S TAX ADVISOR, RSM US LLP AND NRF'S CFO AND WAS FILED ON A TIMELY BASIS.
FORM 990, PART VI, SECTION B, LINE 12CNRF PERIODICALLY REVIEWS ITS BUSINESS ETHICS & EMPLOYEE CONDUCT POLICY WITH STAFF. MEMBER MEETINGS, COMMITTEE MEETINGS AND ALL BOARD MEETINGS ARE OPENED WITH EITHER A WRITTEN DISTRIBUTION OF THE NRF ANTITRUST GUIDELINES OR A GENERAL REFERENCE TO THE FACT THAT NRF DOES HAVE SUCH GUIDELINES AND THOSE ATTENDING ARE REQUESTED TO ADHERE TO THEM. NRF'S GOVERNING BODY ALSO ATTESTS ANNUALLY TO ITS CONFLICT OF INTEREST POLICY. IN THE EVENT A CONFLICT IS DETERMINED, THE BOARD MEMBER WITH THE CONFLICT IS ASKED TO RECUSE HIM OR HERSELF FROM VOTING ON THE MATTER UNDER DISCUSSION.
FORM 990, PART VI, SECTION B, LINE 15NRF'S COMPENSATION COMMITTEE, WHICH IS COMPRISED OF MEMBERS OF THE GOVERNING BODY, ESTABLISHES THE COMPENSATION FOR THE CEO. IN SETTING THE COMPENSATION THE GROUP CONSIDERS PERFORMANCE TO GOALS AS WELL AS COMPARABILITY DATA. THERE IS CONTEMPORANEOUS SUBSTANTIATION OF THE COMMITTEE'S DELIBERATIONS. PART VI, SECTION B, LINE 15B: NRF'S PRESIDENT AND CEO ESTABLISHES THE COMPENSATION OF THE OTHER OFFICERS OF THE ORGANIZATION. IN SETTING THE COMPENSATION, THE PRESIDENT AND CEO CONSIDERS PERFORMANCE TO GOALS AS WELL AS COMPARABILITY DATA. THESE DECISIONS ARE REVIEWED WITH THE COMPENSATION COMMITTEE ANNUALLY AND THERE IS CONTEMPORANEOUS SUBSTANTIATION OF THE COMPENSATION DECISIONS.
FORM 990, PART VI, SECTION C, LINE 19NRF'S FINANCIAL INFORMATION IS MADE AVAILABLE THROUGH THE PUBLIC DISCLOSURE OF ITS FORM 990. NRF'S ARTICLES OF INCORPORATION ARE ON FILE WITH THE STATE OF NEW YORK AND ADDITIONAL GOVERNANCE INFORMATION IS CONTAINED IN THE FORM 990. NRF'S CONFLICT OF INTEREST POLICIES ARE AVAILABLE UPON REQUEST.
FORM 990, PART IX, LINE 11G"SHOP EARLY, SHOP SAFE" CAMPAIGN 1,856,782. OTHER PROFESSIONAL FEES 1,955,824.
FORM 990, PART XI, LINE 9:OCI-PENSION 2,379,713.

Schedule R IRS990ScheduleR

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp

Disregarded Entity Name DisregardedEntityName

FieldValueIRS element (for citing)
Business Name Line1NRF FOUNDATIONBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line11101 NEW YORK AVE NW SUITE 1200AddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20005ZIPCd
FieldValueIRS element (for citing)
EIN521224690EIN
Primary ActivitiesSUPPORT AND PROMOTE RETAIL EDUCATION, RESEARCH, AND CAREERSPrimaryActivitiesTxt
Legal Domicile StateDCLegalDomicileStateCd
Exempt Code Section501(C)(3)ExemptCodeSectionTxt
Public Charity StatusLINE 10PublicCharityStatusTxt

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1NATIONAL RETAIL FEDERATIONBusinessNameLine1Txt
FieldValueIRS element (for citing)
Controlled OrganizationYes (1)ControlledOrganizationInd
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts Rylts0ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org0GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org0GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org0LoansOrGuaranteesFromOthOrgInd
Div Related Organization0DivRelatedOrganizationInd
Asset Sale To Other Org0AssetSaleToOtherOrgInd
Asset Purchase From Other Org0AssetPurchaseFromOtherOrgInd
Asset Exchange0AssetExchangeInd
Rental Of Facilities To Oth Org0RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org0RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth Org0PerformOfServicesForOthOrgInd
Perform Of Services By Other Org0PerformOfServicesByOtherOrgInd
Sharing Of FacilitiesYes (1)SharingOfFacilitiesInd
Paid Employees SharingYes (1)PaidEmployeesSharingInd
Reimbursement Paid To Other OrgYes (1)ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other OrgYes (1)ReimbursementPaidByOtherOrgInd
Transfer To Other OrgYes (1)TransferToOtherOrgInd
Transfer From Other OrgYes (1)TransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp (3 entries)

Transaction TypeTransactionTypeTxtInvolvedInvolvedAmtMethod Of Amount DeterminationMethodOfAmountDeterminationTxt
NRF FOUNDATION
Q$1,978,489COST
NRF FOUNDATION
R$177,736COST
NRF FOUNDATION
S$559,321COST